Category ADVICE.

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2 MARKET INSIGHT Ensure you stock the Must Stock lines, as your shoppers will be looking for these products in your store. See page 4 Single sales of ice cream is a great footfall driver why not encourage your customers to trade up to a multipack Drive customer excitement and sales growth by stocking Offer a wider range of Take Home ice cream. Stock key brands that offer value for money such as Oreo Cookie PMP as well as more premium brands Ice cream is a year round opportunity. / of all Take Home ice cream is sold during winter (Source: Nielson Scantrack Convenience Data 5 week 8th October 07) Premiumisation is key to growth. Stock a good range of premium brands such as Magnum Double

3 MARKET INSIGHT 5 PILLARS TO G YOUR ICE CREAM SALES Get the core right Maximise your sales by stocking the Must Stock range Drive growth with exciting Win in Take Home Make sure you buy the core range by including Take Home ice cream in your range Win with Premium Drive incremental shopper spend by including premium brands in your range Get New Users Tap into the non-dairy trend and gain incremental sales, as shoppers are looking for a healthier diet CHECK OUT THE EXCITING FOR 08! new snacking range PM Walls Magnum Caramel Nut Bar PM Solero Strawberry Smoothie PM KIDS Rowntrees Watermelon Rowntrees Orange Push Up CHOCOLATE TREAT M&M s Peanut Ice Cream Toblerone Ice Cream

4 MUST STOCK LINES These are the Must Stock lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers needs and therefore they will visit your store again. chocolate kids adult refreshment cones TUBS multipacks

5 MUST STOCK LINES walls magnum classic 0ml SKU Code: walls magnum double raspberry 88ml SKU Code: 449 walls magnum white 0ml SKU Code: walls magnum caramel nut bar pm 64ml SKU Code: 4056 walls magnum almond 0ml 7 SKU Code: 646 walls magnum chocolate, hazelnut & Praline 90ml SKU Code: walls magnum double caramel 88ml SKU Code: snickers ice cream bar 7ml SKU Code: 95648

6 MUST STOCK LINES 9 mars ice cream bar 74ml SKU Code: smarties pop up ice cream 90ml SKU Code: Bestway Batleys walls calippo orange 05ml SKU Code: Bestway Batleys rowntrees fruit pastilles lolly 65ml SKU Code: walls twister 80ml SKU Code: Bestway Batleys rowntrees watermelon 7ml SKU Code: 409 calippo shots strawberry & lemon 64ml SKU Code: Bestway 5497 Batleys rowntrees orange push up 00ml SKU Code: 4080

7 MUST STOCK LINES 7 walls feast original 90ml SKU Code: Bestway Batleys solero strawberry smoothie PM SKU Code: walls solero exotic 90ml SKU Code: 7046 ben & Jerry s cookie dough Wich 80ml SKU Code: 45 9 oreo cookie sandwich 5ml SKU Code: 6 walls cornetto classico 5ml SKU Code: 650

8 MUST STOCK LINES walls cornetto strawberry 5ml SKU Code: 65 6 ben & jerry s cookie dough 500ml SKU Code: cadbury flake cone 5ml SKU Code: Bestway Batleys Lyons maid vanilla PM 500ml SKU Code: oreo cookie tub pm 480ml SKU Code: 79 8 walls magnum classic 4 pack SKU Code: 888

9 6 BASKET FREEZER PLANOGRAM WALLS MAGNUM ALMOND 00ML WALLS CORNETTO STRAWBERRY0ML WALLS MAGNUM CLASSIC 0ML WALLS MAGNUM WHITE 0ML WALLS TWISTER 80ML WALLS CALIPPO ORANGE 05ML

10 BASKET FREEZER PLANOGRAM Ice Cream Basket Shelf : MARS ICE CREAM BAR 74ML SNICKERS ICE CREAM BAR 7ML MAGNUM CARAMEL NUT BAR PM 64ML WALLS CORNETTO STRAWBERRY0ML WALLS MAGNUM CLASSIC 0ML WALLS MAGNUM WHITE 0ML WALLS MAGNUM ALMOND 00ML MAGNUM CHOCOLATE, HAZELNUT & PRALINE 90ML WALLS FEAST ORIGINAL 9ML SOLERO STRAWBERRY SMOOTHIE PM 55ML WALLS TWISTER 80ML WALLS CALIPPO ORANGE 05ML PAGE - / 5/0/08

11 8 BASKET Ice Cream 8 Basket FREEZER PLANOGRAM Shelf : MARS ICE CREAM BAR 74ML SNICKERS ICE CREAM BAR 7ML MAGNUM CARAMEL NUT BAR PM 64ML WALLS CORNETTO STRAWBERRY 0ML WALLS CORNETTO CLASSICO 5ML CADBURY FLAKE CONE 5ML WALLS MAGNUM CLASSIC 0ML WALLS MAGNUM WHITE 0ML WALLS MAGNUM ALMOND 00ML MAGNUM CHOCOLATE, HAZELNUT & PRALINE 90ML MAGNUM DOUBLE CARAMEL 88ML MAGNUM DOUBLE RASPBERRY 88ML WALLS FEAST ORIGINAL 9ML SOLERO STRAWBERRY SMOOTHIE PM 55ML WALLS SOLERO EXOTIC 90ML NTREES WATERMELON 7ML WALLS TWISTER 80ML WALLS CALIPPO ORANGE 05ML

12 4 BASKET FREEZER PLANOGRAM MARS ICE CREAM BAR 74ML SNICKERS ICE CREAM BAR 7ML MAGNUM CARAMEL NUT BAR PM 64ML WALLS CORNETTO STRAWBERRY0ML WALLS CORNETTO CLASSICO 5ML CADBURY FLAKE CONE 5ML 6 6 OREO COOKIE SANDWICH 5ML BEN & JERRY S COOKIE DOUGH WICH 80ML WALLS MAGNUM CLASSIC 0ML WALLS MAGNUM WHITE 0ML WALLS MAGNUM ALMOND 00ML MAGNUM CHOCOLATE, HAZELNUT & PRALINE 90ML MAGNUM DOUBLE CARAMEL 88ML MAGNUM DOUBLE RASPBERRY 88ML NTREE FRUIT PASTILLES LOLLY 65ML NTREES WATERMELON 7ML WALLS FEAST ORIGINAL 9ML SOLERO STRAWBERRY SMOOTHIE PM 55ML WALLS SOLERO EXOTIC 90ML WALLS TWISTER 80ML WALLS CALIPPO ORANGE 05ML CALIPPO SHOTS STRAWBERRY/LEMON 64ML SMARTIES POP-UP ICE CREAM 90ML NTREES ORANGE PUSH UP 00ML

13 For more information including planograms and advice on other key ranges, go to or call quoting APRIL RANGE