Must stocks. Market Trends. Increase your footfall. Improve your sales. Market insight. Retail planograms. New products Top sellers

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1 Improve your sales Market Trends New products Top sellers Market insight Must stocks Increase your footfall Retail planograms

2 MARKET INSIGHT Use nearby categories to unlock total fixture space Think about space alongside Eggs Home baking is a hugely seasonal category Pancake Day, Mother's Day, Easter, Halloween & Christmas are your peak sales opportunities Most sugar volume is used in baking, but sweetening accounts for most occasions (such as tea, coffee & cereal) Shoppers expect and want the fixture to reflect the baking process Many baking occasions result from a spur of the moment decision Health conscious shoppers are interested in baking due to having control over ingredients

3 MARKET INSIGHT shoppers expect and want the fixture layout to reflect the baking process Baking process MAKING THE BAKE FLAVOURINGS & INCLUSIONS COVERING DECORATING PRESENTING/ TRANSPORTING CAKE MIXES Block by usage Occasion e.g. Block Mainstream Flours together and Bread Making Flours together on the fixture. This will help shoppers quickly identify where the product they want to purchase is on shelf. Bread mixes Yeast Flour Speciality flour Baking sugar Healthy sugar alternatives Baking aids Eggs in proximity ideally Cocoa powder Treacle/syrup Lemon juice Flavourings Nuts Dried fruit Chocolate chips/ chunks Mini marshmallows Icing all Marzipan Glaze Food colouring Edible (sprinkles, placements Cupcake centres Non edible (candles, gold leaf) Sugar is a high penetration category with a high frequency of consumption Cases Boards Boxes Whole cakes Biscuits Traybakes Cupcakes Kids Source: IRI, Convenience Stores, MAT to 03 December Block by brand provides clarity and helps the shopper find their products through brand recognition. Use brands to signpost sectors as these are most recognised by shoppers on a replenishment mission. Source: IRI, Convenience Stores, MAT to 03 December 2016

4 MUST STOCK LINES These are the Must Stock lines which customers expect to see in a convenience store. By stocking these lines, you will be meeting your customers needs and therefore they will visit your store again. We suggest you stock the following range: Flour cake decoration cake mix North England North England SUGAR & SYRUPS LEMON JUICES cooking aid/baking dried fruit

5 MUST STOCK LINES 1 mcdougalls plain flour PM kg SKU Code: North England be-ro plain flour pm kg SKU Code: best-one plain flour pm 1 1.5kg SKU Code: North England be-ro self raising flour pm kg SKU Code: mcdougalls self raising flour 3 PM kg 7 SKU Code: brown & polson cornflour 250g SKU Code: best-one self raising flour 4 pm 1 1.5kg 8 SKU Code: dr oetker hundreds & Thousands 65g SKU Code:

6 MUST STOCK LINES 9 dr oetker chocolatey strands 65g SKU Code: silver spoon demerara sugar 500g SKU Code: greens thomas the tank engine cake mix 223g SKU Code: silver spoon caster sugar 500g SKU Code: silver spoon granulated sugar 1kg SKU Code: silver spoon icing sugar 500g SKU Code: best-one granulated sugar PM 50p 500g SKU Code: lyles golden syrup 454g SKU Code: Bestway Batleys

7 MUST STOCK LINES lyles golden syrup tin g 21 SKU Code: Bestway Batleys best-one bicarbonate of soda pm 65p 100g SKU Code: hermesetas mini sweeteners 18 Pm 99p 300 s 22 SKU Code: hovis bread yeast 6 sachets SKU Code: Bestway Batleys best-one lemon juice 19 Pm 79p 250ml 23 SKU Code: golden fry dumpling mix pm 79p 142g SKU Code: best-one baking powder 20 Pm 69p 100g 24 SKU Code: betty crocker devil s food cake mix pm g SKU Code:

8 MUST STOCK LINES betty crocker chocolate fudge 25 brownie mix pm g 29 SKU Code: Langdale s vanilla flavouring 28ml SKU Code: Bestway Batleys dr oetker chocolate chips milk g 30 SKU Code: Bestway Batleys best-one raisins pm g SKU Code: dr oetker chocolate chips dark g 31 SKU Code: Bestway Batleys best-one sultanas pm g SKU Code: betty crocker chocolate fudge 28 Icing pm g 32 SKU Code: best-one mixed fruit PM g SKU Code:

9 1mx6 PLANOGRAM SKUs 1 BESTWAY BATLEYS Best-one Strawberry Jam PM g Hartley s Strawberry Jam PM 340g Hartley s Raspberry Jam PM 340g Best-one Marmalade PM g Robertsons Golden Shred Marmalade 454g Sun Pat Smooth Peanut Butter PM 340g Sun Pat Crunchy Peanut Butter PM 340g Marmite 125g Nutella Spread PM 400g Nutella Spread 200g Best-one Pure Honey PM g Lyles Maple Syrup Pour 454g Rowse Honey Squeezy PM 340g SKUs 2 BESTWAY BATLEYS Best-in Pineapple Slices PM g Del Monte Pineapple Slices in Juice 432g Del Monte Pineapple Slices in Juice 220g Del Monte Pineapple Chunks in Juice 432g Best-one Fruit Cocktail PM 1 410g Del Monte Fruit Cocktail in Juice PM 415g Princes Peach Slices in Juice PM 410g Princes Strawberries PM 420g Hartley Strawberry Jelly Assorted 135g Carnation Evaporated Milk PM 410g Carnation Condensed Milk PM 397g Tate & Lyle Golden Syrup 454g

10 1mx6 PLANOGRAM SKUs 3 BESTWAY BATLEYS Greens Thomas The Tank Engine Cake Kit 223g Greens Barbie Doll icious Cupcake Kit 254g Whitworths Sultanas 325g Whitworths Raisins 325g Ambrosia Cream Rice Pudding PM 400g Ambrosia Devon Custard PM 400g Bird s Custard Powder PM 300g Best-one Syrup Sponge Pudding PM g Best-one Chocolate Sponge Pudding PM g SKUs 4 BESTWAY BATLEYS Betty Crocker Chocotale Fudge Brownie Mix PM 415g Betty Crocker Devil Food Cake Mix PM 425g Betty Crocker Vanilla Cake Mix PM 450g Dr. Oetker Chocolate Chips Milk 100g Dr. Oetker Chocolatey Strands 65g Dr. Oetker Hundreds & Thousands 65g Langdale Vanilla Flavouring 28ml Langdale Red Colouring 28ml Langdale Yellow Colouring 28ml Best-one Lemon Juice 79p 250ml Golden Fry Yorkshire Pudding Mix PM 142g Golden Fry Dumpling Mix PM 142g

11 1mx6 PLANOGRAM SKUs 6 5 BESTWAY BATLEYS Best-one Plain Flour PM 1 1.5kg McDougall s Plain Flour PM kg McDougall s Self Raising Flour PM kg Best-one Self Raising Flour PM 1 1.5gg Brown & Polson Cornflour 250g Best-in Bicarbonate of Soda PM 65p 100g Best-in Baking Powder PM 69p 100g Hovis Bread Yeast 6 Sachets Atora Suet 200g SKUs 6 BESTWAY BATLEYS Silver Spoon Granulated Sugar 1kg Silver Spoon Granulated Sugar 500g Best-one Granulated Sugar PM 50p 500g Silver Spoon Demerara Sugar 500g Silver Spoon Icing Sugar 500g Silver Spoon Caster Sugar 500g Canderel Spoonful PM 40g Hermesetas Mini Sweeteners PM 300 s 6

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