Must stocks. Market Trends. Increase your footfall. Improve your sales. Market insight. Retail planograms. New products Top sellers

Transcription

1 Improve your sales Market Trends New products Top sellers Market insight Must stocks Increase your footfall Retail planograms

2 MARKET INSIGHT Wine shoppers pay an average 6.5 per bottle (Kantar Worldpanel 5 weeks to 9/0/07) Fruit flavoured wines attract the younger fruit cider drinking generation Wine contributes twice as much sales value to convenience stores as carbonated soft drinks Opportunity for convenience stores to more than double the number of shoppers buying wine (Kantar Worldpanel 5 wks 9.0.7) Sparkling wine continues to soar - sales are up 0.9% YOY. Prosecco is becoming more and more popular Italian sparkling wine sales are up % (Source: AC Nielson 5 wks 6.0.6) New Zealand Sauvignon Blanc remains popular driven by strong brands as well as with cheaper exclusive labels entering the market (AC Nielson 5 wks 6.0.6)

3 MARKET INSIGHT Getting the shopper to upgrade to 7+ bottles, the retailer benefits from a better margin and the shopper gets a better bottle of wine 5 Bottle (RRP) 8 Bottle (RRP) 5 Make sure your main white, rosé & sparkling wine sku s are sited in the chiller Increase your range of premium 7+ range. 7+ premium wines are in strong growth versus mainstream wines ( ) which are in decline Cross sell opportunities: display wines next to Meal for Tonight ranges Maximise seasonal opportunities e.g. Valentine s Day, Mother s Day, Father s Day and Christmas Stock core brands as they account for 9% of sales in impulse (Source: AC Nielson Scantrack 5 weeks 8.0.6) Cost of wine production.7 % 7p Retailer margin Taxation.09 6% VAT: 8p Duty:.6 CCT: 0p Cost of wine production.9 0%.5 Retailer margin Taxation.56 5% VAT:.0 Duty:.6 CCT: 0p

4 MUST STOCK LINES These are the Must Stock lines which customers expect to see in a convenience store. By stocking these lines, you will be meeting your customers needs and therefore they will visit your store again. We suggest you stock the following range: single serve wine champagne & sparkling wine Scotland white wine rosé wine perry red wine sherry, port & fortified wine Scotland

5 MUST STOCK LINES Casillero del Diablo Sauvignon Blanc 87ml SKU Code: Campo Viejo Rioja Tempranillo 87ml SKU Code: Blossom Hill White 87ml SKU Code: Bestway Batleys 55 6 Echo Falls Merlot 87ml SKU Code: 5086 Blossom Hill White Zinfandel 87ml 7 SKU Code: 6789 Kissing Tree Aus Shiraz 87ml SKU Code: 6565 Blossom Hill Red 87ml 8 SKU Code: Bestway Batleys 56 Buckfast Tonic Wine Scotland 5cl SKU Code: Bestway 85 Batleys 5077

6 MUST STOCK LINES 9 Cellar Estate Royal Cava Brut SKU Code: Bestway 87 Batleys 569 Barefoot Pinot Grigio (USA) SKU Code: Rossini Prosecco SKU Code: 9 Echo Falls White (USA) SKU Code: Bestway 767 Batleys I Heart Prosecco SKU Code: Blossom Hill White (USA) SKU Code: Bestway 7658 Batleys 6560 Moét & Chandon SKU Code: Bestway 58 Batleys Echo Falls Fruits White (USA) SKU Code: 507

7 MUST STOCK LINES 7 Jacob s Creek Chardonnay (Australia & New Zealand) SKU Code: Bestway Batleys 676 The Straw Hat White (Europe) SKU Code: Oyster Bay Sauvignon Blanc (Australia & New Zealand) SKU Code: Casillero del Diablo Sauvignon (Rest of the World) SKU Code: Hardys VR Pinot Grigio (Australia & New Zealand) SKU Code: 7678 Hardys VR Rosé Cab Sauv SKU Code: I Heart Sauvignon Blanc (Europe) SKU Code: 50 Gallo White White Zinfandel SKU Code: Bestway 0 Batleys 906

8 MUST STOCK LINES 5 The Straw Hat Rosé SKU Code: Blossom Hill Red (USA) SKU Code: Bestway 7676 Batleys Echo Falls Fruits Rosé SKU Code: Echo Falls Fruits Red (USA) SKU Code: Amorino Sparkling PM.79.5ltr SKU Code: 9995 Hardys VR Shiraz (Australia & New Zealand) SKU Code: Bestway 656 Batleys Barefoot Merlot (USA) SKU Code: Hardys VR Merlot (Australia & New Zealand) SKU Code: Bestway 99 Batleys 5507

9 MUST STOCK LINES Campo Viejo Rioja Tempranillo (Europe) SKU Code: Bestway 5067 Batleys Martini Bianco SKU Code: 0079 QC CREAM 70cl SKU Code: Bestway 787 Batleys Buckfast Tonic Wine Scotland SKU Code: Bestway 65 Batleys 5796

10 .5mx CHILLER PLANOGRAM SKUs CASILLERO SAUVignon BLANC 87ML BLOSSOM HILL WHITE 87ML Blossom HILL WHITE ZINFANDEL 87ML 8 8 I HEART PROSECCO 0CL Cellar ESTATE ROYAL CAVA BRUT 75CL 9 9 ROSSINI ROSATO 70CL 9 9 ROSSINI PROSECCO 70CL I HEART PROSECCO 75CL LELAC CHAMPAGNE NV 75CL MOET & CHANDON 75CL SKUs BAREFOOT PINOT GRIGIO 75CL CASILLERO SAUVignon BLANC 75CL JACOBS CREEK CHARDONNAY 75CL OXFORD LANDING SAUVignon BLANC 75CL WolfBLASS YELLOW CHARDONNAY75CL VILLA MARIA PINOT GRIGIO 75CL OYSTER BAY SAUVignon BLANC 75CL 9 9 VILLA MARIA SAUVignon BLANC 75CL LACHETEAU SANCERRE 75CL PASQUIER DE CHABLIS 75CL

11 .5mx CHILLER PLANOGRAM SKUs ECHO FALLS WHITE 75CL BLOSSOM HILL WHITE 75CL ECHO FALLS SAUVignon BLANC 75CL I HEART SAUVignon BLANC 75CL 5 5 I HEART PINOT GRIGIO 75CL HARDYS VR PINOT GRIGIO 75CL GALLO GFV WHITE ZINFANDEL 75CL ECHO FALLS ROSE 75CL 5 5 I HEART ROSE 75CL HARDYS VR ROSE CABernet SAuvignon 75CL SKUs AMORINO SPARKLING PM.5LTR 0 78 LAMBRINI ORIGINAL PM.5LTR BOTANY CREEK WHITE 75CL GALLO SUMMER WHITE 75CL THE STRAW HAT WHITE 75CL TORO RIENDO DRY WHITE 75CL ECHO FALLS FRUITS WHITE 75CL THE STRAW HAT ROSE 75CL TORO RIENDO ROSADO 75CL ECHO FALLS FRUITS ROSE 75CL

12 mx5 PLANOGRAM SKUs QC CREAM 70CL BRISTOL CREAM SHERRY 75CL STONES GINGER WINE 70CL PORTMANS FINE RUBY 70CL COCKBURNS FINE RUBY 75CL ROSSINI VERMOUTH BIANCO 70CL MARTINI BIANCO 75CL CAMPO CRIANZA 8.7CL BLOSSOM HILL RED 87ML ECHO FALLS MERLOT 87.5ML KISSING TREE AUS SHIRAZ 8.7CL 5 SKUs CAMPO VIEJO GARNACHA 75CL CAMPO VIEJO TEMPRANILLO 75CL KUMALA ZEN MERlot/CABernet/SHiraz 75CL HARDYS CREST CABernet/SHiraz/MERlot 75CL CASILLERO RESERVA P 75CL CALVET MONTAGNE ST EMILION 75CL OYSTER BAY MERLOT 75CL Banrock STATION REServe CABernet SHIRAZ 75CL FAUSTINO RED 75CL CHATEAUNEUF PAPE CALVET 75CL

13 mx5 PLANOGRAM SKUs VILLA PRINCIPAL RIOJA 75CL BAREFOOT MERLOT 75CL CASILLERO CABERNET 75CL STAMP SHIRAZ/CABERNET 75CL JACOBS CREEK PINOT NOIR 75CL 0 0 JACOBS CREEK SHIRAZ 75CL JACOBS CREEK MERLOT 75CL TRIVENTO MALBEC 75CL YELLOW TAIL SHIRAZ 75CL SKUs QUARRY HILL SHIRAZ 75CL BLOSSOM HILL RED 75CL ECHO FALLS SHIRAZ 75CL GALLO GFV CABernet SAUVIGNON 75CL 5 5 I HEART MERLOT 75CL HARDYS VR SHIRAZ 75CL HARDYS VR MERLOT 75CL 5 5 SKUs BOTANY CREEK RED 75CL THE STRAW HAT RED 75CL TORO RIENDO RED 75CL CELLIER D OR ROUGE 75CL ECHO FALLS FRUITS RED 75CL ECHO FALLS RED 75CL

14 .5mx CHILLER PLANOGRAM

15 .5mx CHILLER PLANOGRAM SKUs CASILLERO SAUVIGNON BLANC 87ML BLOSSOM HILL WHITE 87ML KISSING TREE PINOT GRIGIO 8.7CL ECHO FALLS CHARDONNAY 87.5ML YELLOW TAIL PINOT GRIGIO 87ML BLOSSOM HILL ROSE ITALY 87ML Blossom HILL WHITE ZINFANDEL 87ML KISSING TREE ZINfandel ROSE 8.7CL CANTI PROSECCO 0CL I HEART PROSECCO 0CL JACOBs CREEK SPARKLING ROSE 0CL Cellar ESTATE ROYAL CAVA BRUT 75CL Cellar ESTATE ROYAL CAVA ROSE 75CL LA GIOIOSA PROSECCO DOC 75CL 9 9 ROSSINI ROSATO 70CL 9 9 ROSSINI PROSECCO 70CL I HEART PROSECCO 75CL LELAC CHAMPAGNE NV 75CL MOET & CHANDON 75CL SKUs BAREFOOT PINOT GRIGIO 75CL JACOBS CREEK CHARDONNAY 75CL JACOBS CREEK PINOT GRIGIO 75CL OXFORD LANDING SAUVIGNON BLANC 75CL OXFORD LANDING CHARDONNY 75CL WOLFBLASS YELLOW CHARDONNAY75CL VILLA MARIA PINOT GRIGIO 75CL OYSTER BAY SAUVIGNON BLANC 75CL OYSTER BAY CHARDONNAY 75CL 9 9 VILLA MARIA SAUVignon BLANC 75CL LACHETEAU SANCERRE 75CL CALVET LTD REL SAUVIGNON 75CL PASQUIER DE CHABLIS 75CL GALLO GFV WHITE ZINFANDEL 75CL GALLO GFV WHITE GRENACHE 75CL 5 5 I HEART ROSE 75CL BAREFOOT WHITE ZINFANDEL 75CL

16 .5mx CHILLER PLANOGRAM SKUs SKUs ECHO FALLS WHITE 75CL ECHO FALLS SAUVignon BLANC 75CL CASILLERO SAUVignon BLANC 75CL BLOSSOM HILL WHITE 75CL I HEART SAUVignon BLANC 75CL 5 5 I HEART PINOT GRIGIO 75CL HARDYS VR PINOT GRIGIO 75CL HARDYS VR CHARDONNAY 75CL KUMALA COLOMBARD CHARD 75CL YELLOWTAIL PINOT GRIGIO 75CL YELLOWTAIL CHARDONNAY 75CL ISLA NEGRA RES SAUVignon BLANC 75CL ECHO FALLS ROSE 75CL ECHO FALLS WHITE ZINFADEL 75CL HARDYS VR ROSE CABernet SAUVignon 75CL BLOSSOM HILL WHITE ZINFandel 75CL AMORINO SPARKLING PM.5LTR AMORINO SPARKLING PM 75CL 0 0 LAMBRINI ORIGINAL PM.5LTR BOTANY CREEK WHITE 75CL GALLO SUMMER WHITE 75CL THE STRAW HAT WHITE 75CL CAPE CLASSIC WHITE 75CL SILVER BAY POINT WHITE 8% 75CL TORO RIENDO DRY WHITE 75CL CELLIER D OR BLANC 75CL ECHO FALLS FRUITS WHITE 75CL CELLIER D OR ROSE 75CL THE STRAW HAT ROSE 75CL TORO RIENDO ROSADO 75CL ECHO FALLS FRUITS ROSE 75CL GFV SPRITZ RASPBERRY & LIME 75CL

17 Go to to find all Wine information and boost your profits today!