Photo Direction Portfolio

Transcription

1 Photo Direction Portfolio photograph by Carolyn Brown Carolyn Brown art director designer photo director

2 Danforth Pewters photography by Jeff Heimbach Danforth Pewters introduced a new jewelry pairing called Road Trip.

3 photography by Jeff Heimbach Danforth Pewter Danforth Pewter introduced a new jewelry line in a new way for their Spring catalog. Introduced first in the catalog and online and then in retail stores

4 Danforth Pewter photography by Jeff Heimbach Danforth Pewter workshop location shot for the upcoming holiday season.

5 photography by Jeff Heimbach Danforth Pewter Danforth Pewters wedding collection for the upcoming spring season.

6 Danforth Pewter photography by Jeff Heimbach Danforth Pewter popular pear vases for the upcoming spring season.

7 photography by John Goodman Calyx Flowers The campaign here was using aesthetic photography to raise the level of the brand.

8 Calyx Flowers photography by Rose McNulty The same branding campaign using aesthetic photography to raise the level of the brand.com

9 To enhance a Summers Day peony & wild Fern BouqueT the ferns added to the peonies and daisies features a whimsical rendition and is the perfect setting for the azalea s breezy white blooms. We will send the plant already in bud or bloom. Plant height: 9"-10". Plant with cachepot 4K0766 $ Sailboat cachepot, 5" high V00185 $ photography by Rose McNulty Calyx Flowers Inside page of the the spring catalog, using the same photo as the cover but not cropped as tight. thereby giving it a feel of a totally different photo.

10 photography by Rose McNulty Calyx Flowers Location photoshoot for assets to be used in the catalog, s and on the website.

11 photography by John Sherman Green Mountain Coffee photoshoot for brand assests to promote the new "Family of Brands". Studio photography that focused on the yummy, chocolately flavor of the Cafe Escapes brand.

12 photography by John Sherman Green Mountain Coffee Photoshoot for brand assests to promote the "Brew Over Ice" brand category. Location photography that put the iced beverages in the forefront, cool and delicious, on a hot summers day.

13 Family Family of of Brands Brands Find brewers, Vue packs, and more at fold Brew Stronger. Brew Bigger. Brew Hotter. New! Brew what you love, the way you love it. Brew Stronger Custom Brew Technology means you can brew your way strong or regular to suit your taste. With strength control you can brew just the way you like. outside Brew Bigger Brew full strength in a travel mug with Vue packs specially formulated to brew a bigger cup with the strength you expect. GreenMountainCoffee.com/Vue Brew Hotter Vue offers a wider range of brewing temperature and more ways to customize your perfect cup. So turn up the heat if that s how you like it. The next generation of Keurig has arrived. Choose more. Brew more. Enjoy more. With the Vue system, the choices are nearly limitless. Explore over 30 different Find brewers, Vue packs, and more at GreenMountainCoffee.com/Vue beverages from 13 well-known brands, including café style beverages and travel Welcome to the new Keurig Vue brewer. mug varieties. Find everything you need at GreenMountainCoffee.com/Vue, and look for even more varieties coming soon. New! inside We ve taken everything you love about Keurig and made it even Iced Coffee Hot Tea Gourmet Coffee Café Beverages Iced Tea Hot Cocoa better. The new Keurig Vue brewer gives you total control to brew your way: stronger, bigger, hotter and with more choices than ever before. With revolutionary new Custom Brew Technology, Vue ensures every beverage is brewed to perfection, giving you perfect results every cup, every time. With an interactive touchscreen, everything about Vue is easy. The only hard part is that you can only drink one beverage at a time. FPO Vue cups are recyclable. Look for the Keurig Vue system icon. The new Keurig Vue brewer gives you You can do your part to keep our environmental impact low by total control to brew your way: stronger, separating foil lids and filters from the recyclable plastic Vue bigger, hotter and with more choices pack. Recycle your cup wherever #5 plastics are accepted. No. 5 plastics are not recyclable everwhere, so please check locally. For more info visit VueRecycling.com The Keurig Vue brewer is not compatible with K-Cup packs. than ever before. Starting at $ Save with Café EXPRESS Savings Club. JoinCafeExpress.com/Catalog Your favorite brands, now available in Vue packs. photography (front left and bottom right) by John Sherman Keurig Green Mountain 3-panel brochure to introduce the Keurig VUE brewer, their newest upscale model. This was a combination of existing assets and new photography combined.

14 photography by John Sherman This 12-page direct-mail marketing piece was for the new luxury upscale brand of K-cup coffee called "Barista Prima Coffeehouse Collection". This piece won an in-house Graphic Design Award, which is shown (above right), with the inside of the booklet, envelope and sketches.

15 Photoshoot for Beau Ties of Vermont wedding catalog. photography byjim Westpahlen

16 photography by Jim Westpahlen BeauTies of Vermont These photoshoots were done at Jim Westphalen's studio for the new custom-made products being offered on-line and through a direct mail catalog. Below is the prototype.

17 photography by John Goodman Pajamagram and Vermont Teddy Bear These photoshoots were conducted in our in-house photo studio using models for PajamGram and Vermont Teddy Bear.