SPRING SALES EVENT GUIDE A&W BASE BRAND ONLY START DATE: 2/27/17. December 2016

Transcription

1 SPRING SALES EVENT GUIDE A&W BASE BRAND ONLY START DATE: 2/27/17 December 2016

2 Spring - Sales Event 2017 Guide Sales Event Information Product Guide Pub Battered Cod Crunchy Shrimp Fresh Coleslaw Cabbage Mix Coleslaw Dressing Sauces Paper Products Smallwares Recipes & Food Cost Information Fish Sandwich LSM Options Auto-shipment Information Courtesy Shipment Information Pre-order and Special Order Products Build Cards 2

3 Sales Event Information Sales Event Information Dates: 2/27/17 to 5/28/17 2 PC. Pub Battered Cod Basket with fries & coleslaw (photo on POP) 3 PC. Pub Battered Cod Basket with fries & coleslaw (price point option on POP) 21 PC. Crunchy Shrimp Basket with fries & coleslaw (photo on POP) LSM Option: Current Cod Fish Fillet Sandwich LSM Option: New 2 PC. Pub Battered Cod Sandwich Secondary Message: Made Fresh Root Beer Float Branding 3

4 Product Guide - Pub Battered Cod Product Guide - Pub Battered Cod Pub Battered Cod: 10# per case. 2 oz. portions w/ appx. 40 (2 pc) portions per case. Restaurants will be auto-shipped 1 case prior to start date. (cost per case appx.$38 - $40) Although there could be up to 10 cases per restaurant in each DC available for additional orders, operators are urged to let their DC know in advance(before ) how many cases they will be ordering during this 13 week promotion. Note: Guests may want to order 2 pc. or 3 pc. pub battered cod either a la carte or in a basket with fries and slaw. Restaurant operators will also be able to feature the 2 pc. Pub Battered Cod as a fish sandwich, using LSM POP contact your FGL for more information. Request to Sell FORM NEEDED! Note: Restaurant operators will also be able to feature the current 3.5 oz. fish fillet sandwich during this promotion, using LSM POP contact your FGL for more information. 4

5 Product Guide - Crunchy Shrimp Product Guide - Crunchy Shrimp Crunchy Shrimp: 12 (3#) bags per case / appx orders per case This should be the same shrimp product everyone has been buying over the last 5 years. There will be NO auto-shipment of Shrimp. Operators will need to order shrimp for this promotion. Although each DC will have stock on hand similar to last year s usage levels, operators are urged to let their DC know in advance (before ) how many cases they will be ordering during this 13 week promotion. SPECIAL NOTICE: If you DID NOT OFFER SHRIMP last year, but intend to do so this year, YOU MUST NOTIFY YOUR DC ASAP. Note: Guests may want to order 21 pc. Crunchy shrimp either a la carte or in a basket with fries and slaw. 5

6 Product Guide DC Ordering Information A&W Distributor Pub Battered Cod Item # Shrimp Item # Gordon Foodservice Kaleel Brothers McLane Reinhart Food service - Shawano A9822 Reinhart Foodservice - LaCrosse A9822 Reinhart Foodservice - Twin Cities A9822 Reinhart Foodservice - Milwaukee A9822 Reinhart Foodservice - Marshall A9822 Reinhart Foodservice - Cedar Rapids A9822 6

7 Product Guide Coleslaw Cabbage Mix Product Guide Coleslaw Cabbage Mix There will be NO auto-shipment of fresh coleslaw cabbage mix. Coleslaw will be made in the back of house using fresh coleslaw cabbage mix and coleslaw dressing Each restaurant operator will need to order coleslaw mix from their DC. Although each DC will have stock on hand, operators are urged to let their DC know in advance(before ) how many cases they will be ordering during this 13 week promotion. For all operators selling coleslaw for the first time, you must utilize a chopped coleslaw cabbage blend with carrots, with or without red cabbage. For all operators who are currently selling any type of house made coleslaw, you WILL NOT have to change to this coleslaw or coleslaw recipe. All operators will be required to use the 5.5 oz. plastic soufflé cup (4 oz. portion) in the Pub Battered Cod fish (2 pc. or 3 pc.) and 21 pc. shrimp baskets. 7

8 Coleslaw Cabbage Mix Options Coleslaw Mix: 8

9 Coleslaw Cabbage Mix: Options Coleslaw Dressings Coleslaw Cabbage Dressings mix A&W Distributor Brand Pack Size Item # Brand Pack Pack Size Size Break Case Item ## Brand GFS 4/1 Gordon gal. Foodservice Markon GFS 4 X 5 lb. 4/1 gal. Yes Markon Ken's 4/1 Gordon gal. Foodservice Ken's 4/1 gal Litehouse 4/1 Gordon gal. Foodservice Litehouse 4/1 gal Ken's 4/1 Gordon gal. Foodservice Ken's 4/1 gal Litehouse 4/1 Gordon gal. Foodservice Litehouse 4/1 gal Richelieu 4/1 Kaleel gal. Brothers Club Richelieu Chef 4 X 5 lb. 4/1 gal. NO Club Chef Katy's 4/1 Kaleel gal. Brothers Katy's 4/1 gal Ventura 4/1 McLane gal. tbd Vary Ventura by DC 12 X 2.54/1 lb. gal. N/A tbd Vary by DC Marzetti 4/1 Reinhart gal. Food service Markon Marzetti 4 X 5 lb. 4/1 gal. NO Markon Kraft 4/1 Reinhart gal. Food service G5470 Kraft 4/1 gal. G5470 Kraft 4/1 Reinhart gal. Food service Kraft 4/1 gal Reinhart 4/1 Reinhart gal. Food service Reinhart 4/1 gal Reinhart 4/1 Reinhart gal. Food service Reinhart 4/1 gal Cole 9

10 Coleslaw Cabbage Mix Options Coleslaw Mix: IF you plan to buy coleslaw cabbage mix from your DC YOU MUST NOTIFY YOUR DC AND MIKE SILADI ASAP: before 1/1/

11 Product Guide Coleslaw Dressing Product Guide Coleslaw Dressing There will be NO auto-shipment of coleslaw dressing. Coleslaw will be made in the back of house using fresh coleslaw cabbage mix and coleslaw dressing. Each restaurant operator will need to order coleslaw dressing from their DC. Each DC will be carrying different types of coleslaw dressing, with most dressing packed into 4 (1 gal) jars per case. Each 4 (1 gal) case of dressing should yield appx. 500 (4 oz.) portions of finished coleslaw. Note: Operators who order from McLane's will have just one case of Ventura Cole Slaw Dressing of stock on hand, operators are urged to let their DC know in advance(before ) how many cases they will be ordering during this 13 week promotion. Note: Operators who order from McLane's: After the first case of dressing (which you will need to order this is NOT an auto-shipment), all coleslaw dressing will require a special order with a 2-3 week lead time. 11

12 Coleslaw Dressing Options A&W Distributor Coleslaw Dressings Brand Pack Size Item # Gordon Foodservice GFS 4/1 gal Gordon Foodservice Ken's 4/1 gal Gordon Foodservice Litehouse 4/1 gal Gordon Foodservice Ken's 4/1 gal Gordon Foodservice Litehouse 4/1 gal Kaleel Brothers Richelieu 4/1 gal Kaleel Brothers Katy's 4/1 gal McLane Ventura 4/1 gal. tbd Reinhart Food service Marzetti 4/1 gal Reinhart Food service Kraft 4/1 gal. G5470 Reinhart Food service Kraft 4/1 gal Reinhart Food service Reinhart 4/1 gal Reinhart Food service Reinhart 4/1 gal McLane's Only: Special Order Ventura Deluxe Coleslaw Dressing Coleslaw Dressing: $30 to $47 per case* 4 1gal jars per case $0.08 per oz.* 12

13 Product Guide: Sauces - Part 1 Product Guide: Sauces Sauces options include: o Tartar Sauce Bulk into 2 oz. soufflé cups or PC s (Portion Control Cups) A&W Distributor Tartar Sauce Dipping Cup Bulk Tartar Sauce Brand Pack Size Item # Gordon Foodservice GFS 4/1 gal Kaleel Brothers Bonne Share 4/1 gal McLane LJS 10/.5 gal Reinhart Food service - Shawano Reinhart 4/1 gal Reinhart Foodservice - LaCrosse Reinhart 4/1 gal Reinhart Foodservice - Twin Cities Reinhart 4/1 gal Reinhart Foodservice - Milwaukee Reinhart 4/1 gal Reinhart Foodservice - Marshall Reinhart 4/1 gal Reinhart Foodservice - Cedar Rapids Reinhart 4/1 gal

14 Product Guide: Sauces Part 2 Product Guide: Sauces Sauces options include: o o Cocktail (Seafood) Sauce - Bulk into 2 oz. soufflé cups or PC s House made Cocktail Sauce Bulk cocktail sauce and bulk horseradish Bulk Cocktail Sauce Cocktail Sauce Dipping Cup Item # A&W Distributor Brand Pack Size Break Case Item # Brand Item# Gordon Foodservice GFS 4/1 gal. NO Diamond Kaleel Brothers Heinz 6/#10 NO PPI McLane LJS 10/.5 gal NO Marzetti Reinhart Food service - Shawano Katy's Kitchen 4/1 gal. YES PPI H3064 Reinhart Foodservice - LaCrosse Silver Springs 4/1 gal. YES PPI Reinhart Foodservice - Twin Cities Silver Springs 4/1 gal. YES PPI Reinhart Foodservice - Milwaukee Silver Springs 4/1 gal. YES PPI Reinhart Foodservice - Marshall Katy's Kitchen 4/1 gal. YES PPI Reinhart Foodservice - Cedar Rapids Culinary Secrets 2/1 gal. YES PPI A&W Distributor Bulk Horseradish Brand Pack Size Item # Gordon Foodservice GFS 6/32 oz Kaleel Brothers Woeber's 12/32 oz McLane Special Order Special Order Special Order Reinhart Food service Katy's 6/32 oz

15 Product Guide: Sauces/Malt Vinegar Option Product Guide: Sauces New Sauce Option o o o o o o Heinz Malt Vinegar Single Serve 9 Gram PC 200 per case Case Price $15 - $17 per case $.08 each Will be special order only 2-3 week lead time o Must place order with DC s by 1/1/17 A&W Distributor Malt Vinegar PCs Brand Pack Size Item # Status Gordon Foodservice Heinz 9 gm X Stock Kaleel Brothers Heinz 9 gm X Stock McLane Heinz 9 gm X Special order Reinhart Food service Heinz 9 gm X Stock or S/O 15

16 Paper Product Guide: To Go - Fish/Shrimp Paper Product Guide: To Go - Fish/Shrimp You will have two options to package the 2 pc. / 3 pc. pub battered cod and 21 pc. shrimp baskets and/or a la carte for all to go orders. Option#1: Fish or shrimp in the paper clamshell, fries in the medium (regular)fry bag and coleslaw in the 5.5 oz. plastic soufflé cup w/lid and all put in the 12# paper to go bag. Option #2: Fish or shrimp, fries in the medium (regular)fry bag, and coleslaw in the 5.5 oz. plastic soufflé cup w/lid, all in a family/carton box with liner and put into the large die cut to-go bag. (1 family/carton box will fit into a 12# paper bag) Note: If you decide to use option #2, operators MUST let their DC know in advance (before ) how many cases of the Carton Dinner boxes (400 per case) and die cut to-go bags (500 per case)they will be ordering during this 13 week promotion. 16

17 Family/Dinner Box & To-Go Bag Update 17

18 Paper Product Guide: Dine In - Fish/Shrimp Paper Product Guide: Dine In - Fish/Shrimp You will have two options to package the 2 pc. / 3 pc. pub battered cod and 21 pc. shrimp baskets and/or a la carte for all dine in orders. Option#1: 3# Food Tray with liner. Fish or Shrimp on top of fries in the food tray. Coleslaw in the 5.5 oz. plastic soufflé cup w/lid, in the tray. Optional sauce, either 2 oz. soufflé cup or PC on the side. Option#2: 2# Food Tray with liner. Fish or Shrimp on top of fries in the food tray. Coleslaw in the 5.5 oz. plastic soufflé cup w/lid, in the tray. Optional sauce, either 2 oz. soufflé cup or PC on the side. Note: Most restaurants are currently using either the 2# food tray or the 3# food tray. The Fish and Shrimp baskets do fit better in a 3# food tray. The 2# food tray, does work for this promotion. If you currently use the 2# food tray and want to use Option #1-3# food tray for this promotion, YOU MUST CONTACT YOUR DC by 1/1/17 and let them know you will be ordering 3# food tray and how many cases (1000 food trays per case) you will need for this 13 week promotion. 18

19 Paper Product Guide: Coleslaw (Plastic Soufflé Cups/Lids) Paper Product Guide: Coleslaw (Plastic Soufflé Cups/Lids) There will be NO auto-shipment of the plastic soufflé cups (5.5 oz.) and lids. This cup holds the 4 oz. portion of coleslaw that will be offered with each basket. DC s will not be stocking extra cases of these products. Note: Operators MUST let their DC know in advance (before ) how many more cases of the plastic soufflé $55 per case (2500 each per case) and $45 (2500 each per case) they will be ordering during this 13 week promotion. Both the cup and lid will be considered special order items, needing a 2-3 week lead time for your DC to receive and deliver the product to your location. 19

20 Coleslaw Packaging: NO AUTO SHIPMENT 5.5 OZ Soufflé CUPS YS550 Case Pack: 2500 ESTIMATED PRICE: $0.04 cup/lid Case Price: $55 cups $45 lids Total: $100 per restaurant Item Product Description CS Size CS $ Each YS oz. TRANS CUP BG 2500 $ $ 0.02 YLS5FR 5 oz. CLEAR FLAT LID BG 2500 $ $ 0.02 Combo Cup/Lid Totals $ $ 0.04 A&W Distributor Cole Slaw Packaging Brand Description Pack Size GIN Order guide# Gordon Foodservice Pactiv 5.5 oz. soufflé' cup Gordon Foodservice Pactiv 5 oz. lid Reinhart Food service Pactiv 5.5 oz. soufflé' cup Reinhart Food service Pactiv 5 oz. lid McLane Special Order Special Order Special Order Special Order Special Order 20

21 Product Guide - Smallwares Product Guide - Smallwares Smallwares needed to make coleslaw was provided FREE OF CHARGE to all A&W Base Brand Operators last year. Contact Kevin Simmons at or RSCS Smallwares if you need more Vollrath Ivory #10 S/S E Thumb Action Disher Scoop smallwares to help you make coleslaw in house. if 4 oz container is chosen $ $6.02 E Vollrath White #6 S/S Thumb Action Disher Scoop if 5 oz container is chosen $ $6.02 Vollrath White 16-5/8" Flexible Plastic Blade Spatula $ $1.45 Cambro RFS18PP190 Translucent Round 18 Qt Storage Container E $ $8.47 E Cambro RFSC12PP190 Translucent Lid for 12 / 18 /22 Qt Round Containers Grand Total $ $ $

22 Recipes & Food Cost Information Recipes & Food Cost Information 2 PC. Pub Battered Cod Baskets Dine-In 3 PC. Pub Battered Cod Baskets Dine-In 21 PC. Crunchy Shrimp Baskets Dine-In Baskets To Go Cost Options Coleslaw Batch, Sides & Yields Sauces Tartar, Cocktail and house made Cocktail Fish Sandwich Options Cod Fillet and Pub Battered Cod 22

23 Recipe & Food Cost Info: 2 PC. Pub battered Cod Baskets A&W Restaurants - SPRING 1 Sales Event PC. Pub Battered Cod Basket with Fries and Slaw - DINE IN Recipe and Food Cost Guide Recipes Food Cost 2 PC. Pub Battered Cod 2 PC. Pub Battered Cod - al la carte Ingredients U/M Unit Cost Portion Total al la carte price F&P $ F&P % $ $3.99 $ % $ $4.49 $ % $ $4.99 $ % Pub Battered Cod Fillet EA $ Liquid Shortening OZ $ Tartar Sauce - PC OZ $ Napkins EA $ $ 0.01 Tray Liner Wrap - dine in EA $ $ or 3# Food Tray EA $ Dine In - Tray Liner EA $ Ingredients U/M Unit Cost Portion Total Fries OZ $ $ 0.27 Liquid Shortening OZ $ $ 0.01 Fry Salt OZ $ $ 0.00 Ketchup - PC EA $ $ 0.03 MENU ITEM FOOD COST TOTAL $ 0.31 Coleslaw - Side Portion in Basket Ingredients U/M Unit Cost Portion Total Coleslaw- Finished Batch OZ $ $ oz. Plastic soufflé cup EA $ $ Lid for Cup EA $ $ Fork EA $ $ MENU ITEM FOOD COST TOTAL 2 PC. Pub Battered Cod BASKET w/ Fries & Coleslaw $ BASKET PRICE F&P $ F&P % PP $ $ $5.99 $ % $4.19 $ 1.13 $6.49 $ % $6.99 $ % $5.19 ADD $2 for Basket MENU ITEM FOOD COST TOTAL $4.69 FRENCH FRIES - in Basket $ 0.36 PP $ $2.86 $3.36 $3.86 EXAMPLE PRICE POINTS ONLY USE EXAMPLE YOUR MENU PRICE MIX, COMPETITIVE POINTS ONLY PRICING SURVEY USE YOUR FOR MENU YOUR MIX, COMPETIVIE AREA AND PRICING THE A&W SURVEY PRICE FOR YOUR AREA AND THE A&W PRICE GUIDE ON THE GUIDE ON THE FOOD COST FILE TO ESTABLISH FOOD COST FILE TO ESTABLISH YOUR PRICE POINT YOUR PRICE POINT LOCATED ON 23

24 Recipe & Food Cost Info: 3 PC. Pub Battered Cod Basket A&W Restaurants - SPRING 1 Sales Event PC. Pub Battered Cod Basket with Fries and Slaw - DINE IN Recipe and Food Cost Guide Recipes Food Cost 3 PC. Pub Battered Cod 3 PC. Pub Battered Cod - al la carte Ingredients U/M Unit Cost Portion Total al la carte price F&P $ F&P % PP $ $ $4.99 $ % $3.27 $ $5.49 $ % $3.77 $ $5.99 $ % $4.27 $ ADD $1 for 3 PC. 3 PC. Pub Battered Cod BASKET w/ Fries & Coleslaw $ BASKET PRICE F&P $ F&P % PP $ $ $6.99 $ % $4.60 MENU ITEM FOOD COST TOTAL $ 1.72 $7.49 $ % $5.10 $7.99 $ % $5.60 FRENCH FRIES - in Basket ADD $2 for Basket Pub Battered Cod Fillet EA $ Liquid Shortening OZ $ Tartar Sauce - PC OZ $ Napkins EA $ Tray Liner Wrap - dine in EA $ $ or 3# Food Tray EA $ Dine In - Tray Liner EA $ Ingredients U/M Unit Cost Portion Total Fries OZ $ $ 0.27 Liquid Shortening OZ $ $ 0.01 Fry Salt OZ $ $ 0.00 Ketchup - PC EA $ $ 0.03 MENU ITEM FOOD COST TOTAL $ 0.31 Coleslaw - Side Portion in Basket Ingredients U/M Unit Cost Portion Total Coleslaw- Finished Batch OZ $ $ oz. Plastic soufflé cup EA $ $ Lid for Cup EA $ $ Fork EA $ $ MENU ITEM FOOD COST TOTAL $ 0.36 EXAMPLE PRICE POINTS ONLY EXAMPLE ONLY USE YOUR MENU MIX, COMPETITIVE PRICING USE YOUR MENU MIX, COMPETIVIE PRICING SURVEY SURVEY FOR YOUR FOR AREA YOUR AND AREA THE A&W AND PRICE THE GUIDE A&W ON THE PRICE GUIDE FOOD ON COST THE FILE FOOD TO ESTABLISH COST YOUR FILE TO PRICE ESTABLISH POINT YOUR PRICE POINT LOCATED ON 24

25 Recipe & Food Cost Info: 21 PC. Crunchy Shrimp Basket A&W Restaurants - SPRING 1 Sales Event PC. Crunchy Shrimp Basket with Fries and Slaw - DINE IN Recipe and Food Cost Guide Recipes Food Cost 21 PC. Crunchy Shrimp 21 PC. Crunchy Shrimp - al la carte Ingredients U/M Unit Cost Portion Total al la carte price F&P $ F&P % PP $ $ $4.99 $ % $3.39 $ $5.49 $ % $3.89 $ $5.99 $ % $4.39 $ Same as 3 PC. Cod 21 PC. Crunchy Shrimp BASKET w/ Fries & Coleslaw $ BASKET PRICE F&P $ F&P % PP $ $ $6.99 $ % $4.72 MENU ITEM FOOD COST TOTAL $ 1.60 $7.49 $ % $5.22 $7.99 $ % $5.72 FRENCH FRIES - in Basket ADD $2 for Basket Crispy Shrimp OZ $ Liquid Shortening OZ $ Cocktail Sauce - PC EA $ Napkins EA $ Tray Liner Wrap - dine in EA $ $ or 3# Food Tray EA $ Dine In - Tray Liner EA $ Ingredients U/M Unit Cost Portion Total Fries OZ $ $ 0.27 Liquid Shortening OZ $ $ 0.01 Fry Salt OZ $ $ 0.00 Ketchup - PC EA $ $ 0.03 MENU ITEM FOOD COST TOTAL $ 0.31 Coleslaw - Side Portion in Basket Ingredients U/M Unit Cost Portion Total Coleslaw- Finished Batch OZ $ $ oz. Plastic soufflé cup EA $ $ Lid for Cup EA $ $ Fork EA $ $ MENU ITEM FOOD COST TOTAL $ 0.36 EXAMPLE PRICE POINTS ONLY ONLY USE USE YOUR YOUR MENU MENU MIX, MIX, COMPETIVIE COMPETITIVE PRICING SURVEY PRICING SURVEY FOR YOUR FOR AREA YOUR AND AREA THE A&W AND PRICE THE GUIDE A&W ON THE PRICE GUIDE FOOD ON COST THE FILE FOOD TO ESTABLISH COST YOUR FILE TO PRICE ESTABLISH POINT Pricing YOUR Guide on PRICE POINT LOCATED ON 25

26 Recipe & Food Cost Info: To Go Baskets Options Dinner Box Packaging Pub Battered Cod & Shrimp Baskets Clamshell Packaging Pub Battered Cod & Shrimp Baskets Ingredients U/M Unit Cost Portion Total Ingredients U/M Unit Cost Portion Total Dinner Box EA $ $ 0.12 Burger Clamshell - Paper EA $ $ 0.07 Die Cut To Go Bag OZ $ $ 0.07 To Go - Paper Bag #12 EA $ $ 0.03 Tray Liner Wrap - dine in EA $ $ 0.01 Tray Liner Wrap - dine in EA $ $ 0.01 A&W Fry Bag - MED EA $ $ 0.01 A&W Fry Bag - MED EA $ $ oz. Plastic soufflé cup EA $ $ oz. Plastic soufflé cup EA $ $ Lid for Cup EA $ $ Lid for Cup EA $ $ Fork EA $ $ Fork EA $ $ Napkins EA $ $ Napkins EA $ $ MENU ITEM FOOD COST TOTAL $ 0.28 MENU ITEM FOOD COST TOTAL $

27 Recipe & Food Cost Info: Coleslaw Coleslaw - 5 LB. Batch Ingredients U/M Unit Cost Portion Total Cabbage Blend OZ $ $ 4.63 Coleslaw Dressing OZ $ $ 1.45 MENU ITEM FOOD COST TOTAL cost per finished oz. coleslaw $ $ Coleslaw - 4 oz. Portion / 5.5 oz. soufflé cup Ingredients U/M Unit Cost Portion Total Coleslaw- Finished Batch OZ $ $ oz. Plastic soufflé cup EA $ $ 0.02 Lid for Cup EA $ $ 0.02 Fork EA $ $ 0.02 MENU ITEM FOOD COST TOTAL $ 0.36 Coleslaw Yield 4-5LB bags oz. per portion 80 portions per case 1-5LB bag 80 4 oz. per portion 20 portions per case 27

28 Recipe & Food Cost Info: Sauces Ingredients U/M Unit Cost Portion Total Cocktail (Seafood) Sauce - BULK OZ $ $ 0.16 Cup - Soufflé - 2 oz. EA $ $ 0.01 Lid - Soufflé - 2 oz. EA $ $ 0.01 MENU ITEM FOOD COST TOTAL $ 0.18 Tartar Sauce - BULK Ingredients U/M Unit Cost Portion Total Tartar Sauce - BULK OZ $ $ 0.08 Cup - Soufflé - 2 oz. EA $ $ 0.01 Lid - Soufflé - 2 oz. EA $ $ 0.01 MENU ITEM FOOD COST TOTAL Cocktail (Seafood) Sauce - BULK $ 0.11 Ingredients U/M Unit Cost Portion Total Cocktail (Seafood) Sauce - BULK OZ $ $ 0.16 Cup - Soufflé - 2 oz. EA $ $ 0.01 Lid - Soufflé - 2 oz. EA $ $ 0.01 MENU ITEM FOOD COST TOTAL $ 0.18 House Made Cocktail Sauce - BULK Ingredients U/M Unit Cost Portion Total House Made Cocktail Sauce OZ $ $ 0.11 Cup - Soufflé - 2 oz. EA $ $ 0.01 Lid - Soufflé - 2 oz. EA $ $ 0.01 MENU ITEM FOOD COST TOTAL House Made Cocktail Sauce RECIPE House Made Cocktail Sauce $ 0.14 Ingredients U/M Unit Cost Portion Total Ketchup OZ $ $ 0.50 Horseradish OZ $ $ 0.41 YIELD 16 OZ. - MENU ITEM FOOD COST TOTAL MENU ITEM FOOD COST per oz. $ 0.91 $ 0.06 House Made Cocktail Sauce - BULK Ingredients U/M Unit Cost Portion Total House Made Cocktail Sauce OZ $ $ 0.11 Cup - Soufflé - 2 oz. EA $ $ 0.01 Lid - Soufflé - 2 oz. EA $ $ 0.01 MENU ITEM FOOD COST TOTAL $ 0.14 House Made Cocktail Cocktail Sauce - Sauce Bulk EA $ $ 0.14 Ingredients U/M Unit Cost Portion Total Ketchup OZ $ $ 0.50 Horseradish OZ $ $ 0.41 Ingredients U/M Unit Cost Portion Total Tartar Sauce - PC EA $ $ 0.10 Cocktail Sauce - PC EA $ $ 0.13 Tartar Sauce - Bulk EA $ $ 0.11 House made Cocktail - Bulk EA $ $ 0.14 Heinz Malt Vinegar PC EA $ $ 0.15 YIELD 16 OZ. - MENU ITEM FOOD COST TOTAL MENU ITEM FOOD COST per oz. Fish & Shrimp Basket Sauces $ 0.91 $

29 Recipe & Food Cost Info: Fish Sandwich A&W Restaurants Premium Cod Sandwich & Pub Battered Cod Sandwich Recipe and Food Cost Guide Recipes Food Cost Cod Fish Fillet Sandwich - CURRENT Premium Cod Sandwich - al la carte Ingredients U/M Unit Cost Portion Total al la carte price F&P $ F&P % PP $ $ $2.99 $ % $1.99 $ $3.99 $ % $2.99 $ $4.99 $ % $3.99 Cod Fish Fillet EA $ Liquid Shortening OZ $ Hamburger Bun EA $ Bun Oil OZ $ $ Tartar Sauce OZ $ $ 0.02 Lettuce - Shredded OZ $ American Cheese Slice SL $ Napkins EA $ A&W Wrap - Papa Foil EA $ To Go - Paper Bag EA $ Dine In - Tray Liner EA $ $ 0.01 MENU ITEM FOOD COST TOTAL Pub Battered Cod Sandwich - al la carte $ al la carte price F&P $ F&P % PP $ $ $3.99 $ % $2.68 $ $4.99 $ % $3.68 $ $5.99 $ % $4.68 $ add *$1 to current fish fillet sandwich $ 1.00 Pub Battered Cod Sandwich - NEW Ingredients U/M Unit Cost Portion Total Pub Battered Cod EA $ $ 0.96 Liquid Shortening OZ $ $ 0.01 Hamburger Bun EA $ $ 0.13 Bun Oil OZ $ $ Tartar Sauce OZ $ $ 0.02 Lettuce - Shredded OZ $ $ 0.05 American Cheese Slice SL $ $ 0.06 Napkins EA $ $ 0.01 A&W Wrap - Papa Foil EA $ $ 0.03 EXAMPLE PRICE POINTS ONLY USE YOUR MENU MIX, COMPETIVIE PRICING SURVEY FOR YOUR AREA AND THE A&W PRICE GUIDE ON THE FOOD COST FILE TO ESTABLISH YOUR PRICE POINT To Go - Paper Bag EA $ $ 0.02 Dine In - Tray Liner EA $ $ 0.01 MENU ITEM FOOD COST TOTAL $

30 Auto Shipment: Pub Battered Cod 10 LB. $38 per case 2 oz. portion Approximately 80 pc per case/40 (2 pc.) orders per case Auto-ship one case per restaurant Back-up at DC s: o Auto Shipment: Pub Battered Cod Special order and/or pre-order by restaurant in advance of promotion 30

31 Operator Must Order, Pre-order & Special Order Products Operator Must Order, Pre-order & Special Order Products Fresh Coleslaw Cabbage Mix: Choice and/or Source & DC Notice Coleslaw Dressing: Choice and/or DC Notice*McLane's only 5.5 oz. plastic Soufflé cups and lids (2500 per case of each) A&W #2 Food Tray and/or A&W #3 Food Tray: Choice and/or DC Notice Family/Dinner Box: Choice & DC Notice Die Cut Large to-go Bag: Choice & DC Notice Tartar & Cocktail Sauces: Choice of flavors, bulk, pc s and/or house made Malt Vinegar PC s: Choice and special order from DC Shrimp: Pre-order amounts to DC Pub Battered Cod: Pre-order amounts to DC Fish Sandwich: Choice & FGL/LSM notice 31

32 REQUEST TO SELL FORM INFO Request To Sell Form - Information Contact your FGL if you decide to add any of the menu items, not currently on your menu board, but listed in this Spring 2017 Sales Event Guide, to your menu board and/or offer as LSM Menu Item. EXAMPLES: o o You will need a Request to Sell form for approval to add coleslaw as a side item to your menu board or as a LSM menu item You will need a Request to Sell form to add the 2 pc. cod sandwich to your menu board or as a LSM menu item 32

33 DC and Product Ordering Contact If you have any questions concerning ordering products from your DC, and/or your DC is not able to help with your ordering, please contact your FGL or: Mike Siladi Sr. Director of Program Mgmt., A&W Restaurant Supply Chain Solutions, LLC work cell fax

34 Build Cards 21 PC. Shrimp 34

35 Build Cards 21 PC. Shrimp 35

36 Build Cards Pub Battered Cod Baskets PUB BATTERED COD BASKET - TO GO / OPTION #1 2 PC. w/ Fries & Coleslaw 22 Pc. PC. Pub Battered Fish Fish 3 PC. w/ Fries & Coleslaw 3 Pc. Pub Battered Fish 3 PC. Pub Battered Fish Paper Clamshell Regular Regular Fries Fries - 4 OZ. 4 OZ. in bag Slaw - 4 oz. in 5.5 oz. soufflé cup/lid Coleslaw - 4 OZ. portion Coleslaw in OZ. OZ. cup/lid portion in 5.5 oz. cup Fries - 4 oz. in regular fry bag Paper Clamshell Fries Regular - 4 Fries oz. in - regular 4 OZ. fry 4 OZ. bagin bag Slaw - 4 oz. in 5.5 oz. soufflé cup/lid Coleslaw - 4 OZ. portion in 5.5 OZ. oz. cup cup/lid All 12 into LB. To 12 Go LB. Bag To- Go Bag Tartar Sauce 2 oz. cup or PC cup Tartar Sauce - 2 oz. cup or PC cup All into 12 LB. To-Go Bag 12 LB. To Go Bag Tartar Tartar Sauce - 2 oz. cup 2 oz. or cup PC cup or PC cup A&WRestaurants,Inc./JMA/Dec

37 Build Cards - Pub Battered Cod Baskets PUB BATTERED COD BASKET - TO GO / OPTION #2 2 PC. w/ Fries & Coleslaw 3 PC. w/ Fries & Coleslaw 2 Pc. 2 PC. Pub Battered Fish 3 Pc. Pub Battered Fish 3 PC. Pub Battered Fish Fries - 4 oz. in regular fry bag Regular Fries - 4 OZ. in bag Fries - 4 oz. in regular fry bag Regular Fries - 4 OZ. in bag Slaw - 4 oz. in 5.5 oz. soufflé cup/lid Coleslaw - 4 OZ. portion in 5.5 oz. cup/lid Slaw - 4 oz. in 5.5 oz. soufflé cup/lid Coleslaw - 4 OZ. portion in 5.5 oz. cup/lid Tartar Sauce Tartar Sauce - 2 oz. cup 2 or oz. PC cup or PC cup Tartar Sauce 2 oz. cup or PC cup Tartar Sauce - 2 oz. cup or PC cup All into Carton Dinner Box with tray liner Family Dinner Carton with Tray Liner All into Carton Dinner Box with tray liner Family Dinner Carton with Tray Liner All into Die Cut To-Go Bag Die Cut To-Go Bag All into Die Cut To-Go Bag Die Cut To-Go Bag A&WRestaurants,Inc./JMA/Dec

38 Build Cards - Pub Battered Cod Baskets PUB BATTERED COD BASKET - DINE IN 2 PC. w/ Fries & Coleslaw 2 Pc. Pub Battered Fish 2 PC. Pub Battered Fish 3 PC. w/ Fries & Coleslaw 3 Pc. 3 Pub PC. Pub Battered Fish Slaw - 4 oz. in 5.5 oz. Coleslaw - 4 OZ. portion soufflé cup/lid in 5.5 oz. cup Slaw Coleslaw - 4 oz. - 4 in OZ. 5.5 oz. soufflé portion cup/lid in 5.5 oz. cup Tartar Sauce 2 oz. cup or PC cup Tartar Sauce - 2 oz. cup or PC cup Tartar Sauce 2 oz. cup or PC cup Tartar Sauce - 2 oz. cup or PC cup Fries - 4 oz. Regular Fries - 4 OZ. Fries - 4 oz. Regular Fries - 4 OZ. All into 2 LB. or 3 LB. Food Tray with Tray Liner 2 LB. or 3 LB. Food Tray with Tray Liner All into 2 LB. or 3 LB. Food Tray with Tray Liner 2 LB. or 3 LB. Food Tray with Tray Liner A&WRestaurants,Inc./JMA/Dec

39 Build Cards Fish Sandwich Optional 2 PC. PUB BATTERED COD SANDWICH Top Dress Bottom Dress Shredded Lettuce 3/4 Ounce Tartar Sauce 1/2 Ounce A&W American Cheese - 1 Slice Pub Battered Cod 2 Pieces Top Bun 4" High Top Plain Bottom Bun Buttered and Buttered and Caramelized Caramelized A&WRestaurants,Inc./JMA/Dec2015 COD FISH FILLET SANDWICH Top Dress Shredded Lettuce 3/4 Ounce Tartar Sauce 1/2 Ounce Bottom Dress A&W American Cheese - 1 Slice Cod Fish Fillet 1 Piece Top Bun 4" High Top Plain Bottom Bun Buttered and Buttered and Caramelized Caramelized A&WRestaurants,Inc./JMA/Dec