DOWNTOWN CEDAR FALLS, IOWA 2016 TOP PROSPECTS SURVEY RESULTS

Transcription

1 DOWNTOWN CEDAR FALLS, IOWA 2016 TOP PROSPECTS SURVEY RESULTS Community Main Street 206 Main Street, Suite B, Cedar Falls, Iowa

2 Downtown Cedar Falls Cedar Falls, Iowa 2016 Top Prospects Survey Summary Results Q.1: What is the name of your favorite business currently located in Downtown Cedar Falls? Cup of Joe % Scratch % SingleSpeed % Whiskey Road % Montage % Vintage Iron % Soho % Pablo's % Miss Wonderful % Basket of Daisies % Peek a Boo Baby % Fig & Frolic % Tony's Pizzeria % Little Prairie Girl % Twirl % Kitchen Essentials % Toad's % Luna 9 1.5% Pump Haus 9 1.5% Runner's Flat 8 1.4% Stuffed Olive 8 1.4% World's Window 8 1.4% Bike Tech 7 1.2% LBL 6 1.0% Stam 6 1.0% Uncle Harry's 6 1.0% Multiple Entries % Other % Uncategorized/Null 2 0.3% TOTAL % Downtown Cedar Falls 2016 Top Prospects Survey Summary Page 1

3 Q.2: What is the name of the business currently located in Downtown Cedar Falls that you visit most frequently? Cup of Joe % Scratch % Whiskey Road % SingleSpeed % Pablo's % Soho % Tony's Pizzeria % Montage % Pump Haus % Toad's % Los Cabos % Vintage Iron % Basket of Daisies 9 1.5% Jiva Salon Spa 9 1.5% Blue Room 8 1.4% Harry's 7 1.2% Here's What's Poppin 7 1.2% Luna 7 1.2% Sassy Chic 7 1.2% World's Window 7 1.2% Little Prairie Girl 6 1.0% Peek a Boo Baby 6 1.0% Runner's Flat 6 1.0% Stuffed Olive 6 1.0% Twirl 6 1.0% Multiple Entries % Other % Uncategorized/Null 3 0.5% TOTAL % Downtown Cedar Falls 2016 Top Prospects Survey Summary Page 2

4 Q.3: Which of the following types of new or expanded businesses in Downtown Cedar Falls would you be most likely to frequent? Book Store Product/Service offerings could include new books; used books; gift items and souvenirs; a lounge area with refreshments; book signing events; book readings; children s programming; book club; adult beverage options; local art for sale or display; DIY books & programming. Distillery Product/Service offerings could include a variety of liquor options; tours; lessons/educational classes; live music; food menu options; tasting room; other beverage offerings (e.g. wine, mixed drinks); retail/wholesale of distiller supplies. Grocery & Specialty Foods Product and service offerings could include a variety of healthy/organic food choices; a food co-op structure; locally grown/sourced food and produce; artesian products such as breads, fruit, meats and cheeses; a full service bakery; wine and spirits; a floral department offering fresh flowers; grocery online ordering/delivery/pick up options; prepared foods (e.g. rotisserie chicken); deli selections. Micro-brewery Product and service offerings could include on site brewing; tours; brewing lessons and/or educational classes; live music; food menu; a variety of micro brews, including local options; other beverage offerings (e.g. wine, mixed drinks); retail/wholesale of brewing supplies; tasting room. Office Space Offerings could include co-working space with other businesses, open floor plan, reception area with private offices, street level, upper story, gigabit service, break room, secure bicycle parking. Restaurant Product and service offerings could include a wide array of breakfast options including full service and grab & go items; fast casual style dining; specialty/ethnic food choices; cafeteria style service; tabletop cooking; fine dining; a sports themed atmosphere; food delivery service; outdoor dining area; menu options for special diet considerations (e.g. gluten-free, vegan, etc.); yogurt (possibly frozen); juice/smoothie bar. Other Q.3: Which of the following types of new or expanded businesses in Downtown Cedar Falls would you be most likely to frequent? Book Store [TAB 3-A] % Distillery [TAB 3-B] % Grocery & Specialty Foods [TAB 3-C] % Micro-brewery [TAB 3-D] % Office Space [TAB 3-E] 5 0.8% Restaurant [TAB 3-F] % Other (please specify) [ATT-1] % TOTAL % Downtown Cedar Falls 2016 Top Prospects Survey Summary Page 3

5 3-A: Which of the following Book Store product lines, services or features are most important or appealing to you? Select up to three (3) New books % Used books % Lounge % Children s programming % Book signings % Local art % Book clubs % Gift items % Refreshments % Adult beverage options % Book readings % DIY books and programming % Souvenirs 7 4.8% Other (please specify) * 3 2.0% 147 Answered Question Other Responses: Books by local/iowa authors; Café; New books. 3-B: Which of the following Distillery product lines, services or features are most important or appealing to you? Select up to three (3) Tasting room % Live music % Restaurant included % Tours % Liquor options % Distiller lessons/education % Other beverage options % Other (please specify) * 1 1.5% Distiller supplies 0 0.0% 68 Answered Question Other Response: Or arcade bar. Downtown Cedar Falls 2016 Top Prospects Survey Summary Page 4

6 3-C: Which of the following Grocery & Specialty Foods product lines, services or features are most important or appealing to you? Select up to three (3) Locally sourced food and produce % Artesian food shop (breads, fruit, meat, cheeses) % Bakery % Co-op % Health market % Prepared foods (ex: rotisserie chicken) % Deli % Wine and spirits % Floral % Other (please specify) * % Delivery/Pick up options 9 4.2% 215 Answered Question Other Responses: A bodega type shop or fresh produce would be awesome; All of the above, local and bread and prepared and etc; Cereal; deli, locally sourced food and produce, health market, artesian foods; Distillery. "wine and spirits" could easily devolve into that massacre that is the "convenience store" across from Pablos.; High-quality spices (Penzey's please!) :); Options for gluten free/food allergy options; Organic; Organic/Local; Sit down breakfast area with delicious food and coffee; Specialty Retail; Tea. 3-D: Which of the following Micro-brewery product lines, services or features are most important or appealing to you? Select up to three (3) Restaurant included % Live music % On-site brewing % Variety/collaborative beers % Tasting room % Tours % Other beverage options (non-beer) % Brewing lessons/education 3 8.6% Brewer supplies 0 0.0% Other (please specify) 0 0.0% 35 Answered Question Downtown Cedar Falls 2016 Top Prospects Survey Summary Page 5

7 3-E: Which of the following Office Space product lines, services or features are most important or appealing to you? Select up to three (3) Meeting room % Collaborative work space % Co-working space with other businesses % Gigabit service % Reception area % Street level % Break room 0 0.0% Open floor plan 0 0.0% Other (please specify) 0 0.0% Private offices 0 0.0% Secure bicycle parking 0 0.0% Shower facilities 0 0.0% Upper story 0 0.0% 3 Answered Question 3-F: Which of the following Restaurant product lines, services or features are most important or appealing to you? Select up to three (3) Outdoor dining % Fine dining % Full service breakfast % Sports Bar and Grill % Specialty/Ethnic dining % Fast casual % Fresh foods % Juice/Smoothie % Other (please specify) * % Special diet consideration options (ex: gluten free) % Grab-and-go breakfast % Table top cooking 5 7.1% Cafeteria style 4 5.7% Delivery 4 5.7% Yogurt 4 5.7% 70 Answered Question Other Responses: Buffet; chik fi-la; drive through coffee; Home cooking. Home made pies and pastry; Ice Cream/Frozen Yogurt Bar; Kid friendly, bagells; Pizza... Mellow Mushroom ;); Sunday brunch; Vegan options!. Downtown Cedar Falls 2016 Top Prospects Survey Summary Page 6

8 4: How likely would you be to frequent and do business with the following types of new or expanded businesses in Downtown Cedar Falls? Response Rating Avg.* Restaurant 4.19 Grocery & Specialty Foods 4.04 Book Store 3.85 Micro-brewery 3.57 Distillery 3.46 Office Space 1.90 Weighted rating scale from 1 (Definitely Would Not) to 5 (Definitely Would); See TAB-4 for Detail TAB-4. How likely would you be to frequent and do business with the following types of new or expanded businesses in Downtown Cedar Falls? Business Type Count >> Rating* Rating Average** Restaurant Grocery & Specialty Foods Book Store Micro-brewery Distillery Office Space ** Response Weighted Rating Scale >> Converted Definitely would not 1 Probably would not 2 Might or might not 3 Probably would 4 Definitely would 5 Downtown Cedar Falls 2016 Top Prospects Survey Summary Page 7

9 Survey Demographics* * See Page 9 for breakdown by business type selected in Q3 Q.5: What is your gender? Female % Male % TOTAL % Q.6: Which category below includes your age? 19 or younger 9 1.5% 20 to % 25 to % 35 to % 45 to % 55 to % 65 to % 75 or older 2 0.3% TOTAL % Q.7: Which category below includes your estimated total gross annual household income? (For all earners in the household, before taxes and deductions) Less than $15, % $15,000 to $24, % $25,000 to $34, % $35,000 to $49, % $50,000 to $74, % $75,000 to $99, % $100,000 to $149, % $150,000 to $199, % $200,000 and greater % TOTAL % Downtown Cedar Falls 2016 Top Prospects Survey Summary Page 8

10 ATT-3: Survey Demographics Breakdown by Business Type Selected in Q3 Business Type Column Sample Book Store A 148 Distillery B 72 Grocery & Specialty Foods C 216 Micro-brewery D 36 Office Space E 5 Restaurant F 75 Q.5: What is your gender? Response Overall A B C D E F Female 78.2% 81.1% 64.7% 82.6% 70.6% 50.0% 75.0% Male 21.8% 18.9% 35.3% 17.5% 29.4% 50.0% 25.0% TOTAL 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% Q.6: Which category below includes your age? Response Overall A B C D E F 19 or younger 1.5% 4.9% 0.0% 0.0% 0.0% 0.0% 1.5% 20 to % 13.3% 11.8% 8.0% 29.4% 0.0% 11.8% 25 to % 28.7% 61.8% 27.8% 32.4% 50.0% 36.8% 35 to % 23.8% 8.8% 28.3% 8.8% 0.0% 19.1% 45 to % 16.1% 13.2% 22.2% 17.7% 50.0% 10.3% 55 to % 9.8% 2.9% 9.0% 11.8% 0.0% 14.7% 65 to % 3.5% 1.5% 4.7% 0.0% 0.0% 2.9% 75 or older 0.3% 0.0% 0.0% 0.0% 0.0% 0.0% 2.9% TOTAL 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% Q.7: Which category below includes your estimated total gross annual household income? (For all earners in the household, before taxes and deductions) Response Overall A B C D E F Less than $15, % 9.8% 4.4% 2.8% 11.8% 0.0% 4.4% $15,000 to $24, % 6.3% 2.9% 3.3% 11.8% 0.0% 4.4% $25,000 to $34, % 4.2% 2.9% 3.8% 2.9% 0.0% 5.9% $35,000 to $49, % 15.4% 17.7% 7.1% 5.9% 0.0% 4.4% $50,000 to $74, % 20.3% 17.7% 22.6% 8.8% 0.0% 4.4% $75,000 to $99, % 10.5% 19.1% 17.5% 20.6% 0.0% 20.6% $100,000 to $149, % 21.7% 23.5% 27.4% 26.5% 100.0% 30.9% $150,000 to $199, % 7.7% 7.4% 8.5% 8.8% 0.0% 13.2% $200,000 and greater 6.2% 4.2% 4.4% 7.1% 2.9% 9.4% 11.8% TOTAL 100.0% 100.0% 100.0% 100.0% 100.0% 0.0% 100.0% Downtown Cedar Falls 2016 Top Prospects Survey Summary Page 9

11 ATT-1 Q.3: Which of the following types of new or expanded businesses in Downtown Cedar Falls would you be most likely to frequent? Verbatim Listing of Other Responses Other Responses Detail A bakery: fresh breads, muffins, scones, cookies, macaroons 1 Affordable cooking and craft classes 1 An arcade bar! Des Moines and Iowa City have one, and they've done very well! With Cedar Falls being a college town, I think an 1 arcade bar would do well here, too! Another affordable boutique would be great. 1 Art Galleries and Studios 1 Bakery 4 Barber shop 1 Book store 1 childrens clothing 1 Cigar Shop 1 Conscious movement/dance/yoga/meditation studio 1 Craft consignment 1 Dog store 1 Fresh bakery with cafe and brunch 1 General store 1 Grocery store as above but with a small hardware selection. 1 Hardware store or furniture store or Chinese Restaraunt 1 Hipster Flower Shop 1 Ice cream parlor 2 Ice crean 1 Jamba Juice 1 Live music (local & regional, various genres) 1 Live music club 1 Live Music Venue, Coffee Shop, Sidecar Coffee Shop, Pizza Restaurant 1 Live music venue-various genres with a bar. 1 Local craft vendors 1 Mom hangout/cafe or bookstore with childrens play area 1 Motorcycle & accessories shop 1 Motorcycle shop 1 Music store/book store...more urban oriented clothing options 1 office supply store 1 Organic foodie restaurant. Lots of vegetables one menu. Wine and beer too 1 Organic, free range, grass food 1 Other retail stores not another bar 1 Parking 1 Parking ramp 1 PARKING RAMP 1 Pet store 1 Count Downtown Cedar Falls 2016 Top Prospects Survey Summary ATT-1 1

12 ATT-1 Q.3: Which of the following types of new or expanded businesses in Downtown Cedar Falls would you be most likely to frequent? Verbatim Listing of Other Responses Other Responses Detail Pet store with adoptable animals from shelters, and pet stuff 1 Pet store with pets up for adoption 1 Pharmacy 1 Plus size clothing 1 Record/ music store 1 Restaurant/distillery with live outdoor music. Ex. 30 Hop in Coralville 1 Rileys- like the one in CR 1 Sea Food Restaurant, upscale consignment, antiques, winery 1 Shoes store 1 Spa/make up/lash extensions 1 Sporting Goods or more recreational type business such as powers ports store and apparel around water sports, motorcycles, or 1 outdoors sports such as hunting. Toy store! 1 Toys and games. Bigger kids 1 Traditional bakery - donuts, breads, cakes, etc. 1 Vegan restaurant or bakery 1 Vegetarian restaurant 1 Womens Plus Size Apparel 1 x 1 Count Grand Total 60 Downtown Cedar Falls 2016 Top Prospects Survey Summary ATT-1 2