TABLE OF CONTENTS. 1. Introduction Program Scope Program Costs Window Allocation, Assignment and Draft Process...

Transcription

1 2016 BEER TASTING PROGRAM GUIDELINES TABLE OF CONTENTS 1. Introduction Program Scope Program Costs Window Allocation, Assignment and Draft Process Eligible Brands Submission Process and Timelines Required Stock Demonstrator Qualifications Tasting Process/Activity Demonstrator and Responsible Serving Demonstrator: Other Responsibilities Store Manager (or designate) Responsibilities Tasting Cart Marketing Material Questions?... 9 APPENDIX 1: Glossary of Terms APPENDIX 2: Confirmation of Interest APPENDIX 3: Store List APPENDIX 4: Window Matrix APPENDIX 5: Window Allocation APPENDIX 6: Sample Submission Form APPENDIX 7: Challenge/Incident Report APPENDIX 8: Standard Tasting Cart APPENDIX 9: Reinvention Tasting Cart APPENDIX 10: Tasting Accessories Beer Tasting Program Page 1

2 1. Introduction 1.1. The 2016 Beer Tasting Program (Tasting Program) is an optional service allowing brewers to sample their product in designated stores according to this document Participating brewers are required to: (1) provide Smart Serve certified demonstrators and supplies for tasting activity; and (2) ensure that all tasting activity is conducted in full compliance with the 2016 Beer Tasting Program Guidelines (Guidelines), all applicable laws, and the principles of responsible sampling and sale All tasting activity is subject to the prior approval of the Beer Store (tbs) A Glossary of Terms used in these Guidelines is provided in Appendix These Guidelines are subordinate to the following: tbs Pricing Communication Policy 2016 Enhanced Lobby Display Program Guidelines 2016 Feature Display Program Guidelines tbs Product Stickering Policy 1.6. TBS reserves the right to modify these Guidelines or cancel the Tasting Program with 30 days written notice. Any fees that have been received by tbs for tasting windows or cells cancelled by tbs will be refunded These Guidelines and all communication related to the Tasting Program are for the sole use of tbs and for the reference of those brewers participating in the program The execution of the Tasting Program in no way obligates tbs to run subsequent programs in future. The decision to continue the Tasting Program in future rests solely with tbs TBS reserves the right to suspend and/or cancel a scheduled or active tasting if these Guidelines, applicable laws or the principles of responsible sampling and sale are contravened All brewers interested in participating in the Tasting Program (the summer program and/or holiday program) must their Confirmation of Interest (Appendix 2) to the Beer Store Corporate Office by 5pm on Friday, April 29, Submitting this form will confirm the brewer s interest in participating in the program. 2. Program Scope 2.1. The Tasting Program is limited to 194 stores which were selected for specific characteristics including, but not limited to: lobby capacity, operational fit, sales volume, market demography and location within major Ontario markets. TBS reserves the right to modify the store list in consideration of safety and operational requirements with notice The 194 stores are grouped into 32 tasting zones (zones) based on geographic proximity to reduce complexity and provide flexibility. Each zone is comprised of a predetermined grouping of stores (see Appendix 3). Note that the 32 zones cover 16 markets. Within any one period, this sub-division allows brewers to cover more markets (Section 4.) The Tasting Program will take place during 21 peak (or high volume) weeks: a 16 week summer program from May 20 September 3 and a 5 week holiday program from December Tasting activity will be conducted in the participating stores only and only during the following days and hours: Friday from 4pm to 8pm (session 1) and Saturday from 1pm to 6pm (session 2) with the exception of a date that has been adjusted to accommodate the program around a statutory holiday (Appendix 4). Two consecutive sessions (Friday and Saturday) are defined as a tasting period (period) The combination of a zone and period defines a tasting window (window). Each window comprises tastings conducted in a predetermined group of stores within a given zone during 2 sessions in a given period The combination of a specific store and period defines a tasting cell (cell). Each cell comprises tastings conducted in a predetermined store within a given zone during 2 sessions in a given period For the purposes of window allocation, assignment and draft processes, the summer and holiday programs are considered to be distinct and independent programs following the same principles and guidelines. The summer program consists of 512 windows (32 zones x 16 periods) and the holiday program consists of 160 windows (32 zones x 5 periods) (Appendix 4) Beer Tasting Program Page 2

3 3. Program Costs 3.1. The fee per window is $1, The fee per cell is $ Included in these fees are the following costs: administration of the program, the tasting cart and accessories and the sampling cups. The fees are exclusive of HST The brewer will bear the cost of the beer used for sampling The brewer will bear all other costs of conducting tasting activity within their reserved window (including without limitation: a qualified demonstrator, ice, food item(s), food container(s), utensils etc. 4. Window Allocation, Assignment and Draft Process 4.1. Tasting windows are allocated to brewers based on total provincial sales (including Home Consumer, Licensee and 50% of sales to LCBO, Agency and Retail Partners, excluding Cider sales and sales to new private outlets) for the most recent 12 month period (Appendix 5). All data is reviewed and updated annually Small brewers will be allocated a minimum of 20% of program windows (102 windows in the summer program and 32 windows in the holiday program). Each small brewer cannot receive an original allocation of windows greater than 25% of the total number of windows allocated to the small brewer category. If the earned allocation is greater than 25%, the excess allocation will be redistributed within the total small brewer allocation proportionate to each brewer s share. Small brewers with a minimum of 5% share are exempted from this cap All large brewer window allocations will be assigned. Any small brewer window allocations equal to or greater than the number of program periods (16 for the summer program and 5 for the holiday program), will also be assigned The assignment of windows is based on the principle of maximizing exposure across markets, zones and periods. Assignment will progress diagonally on the matrix (Appendix 4) from left to right and top to bottom mapping each brewer s full allocation of windows before proceeding to the next brewer in descending order of market share Should the first available window for any given brewer fall within a zone in which that brewer has already received a window, the assignment will be shifted to the next available window within a zone not previously assigned to that brewer Small brewers are permitted to reserve cells (stores) within their assigned windows if they choose not to reserve the full window and will pay a reduced fee commensurate with the number of cells reserved Brewers that have been assigned windows will receive their assignment details by immediately following the program announcement and are required to confirm back the windows they wish to reserve by 5pm on Friday, April Brewers having "earned" an assignment of windows will forfeit that allocation in whole or part if a) they do not confirm the windows by the required deadline (Section 4.7.) or b) they decline some or all of their assigned windows. Forfeited windows will be made available to other brewers in the draft process After all windows have been fully assigned (Section 4.3.), the remaining windows will be available to brewers participating in the draft The draft process will be administered by tbs and will commence on Wednesday, May 4, 2016 with the objective of completion within 5 business days. In order to complete the draft in this short timeframe each brewer will be permitted no longer than 2 hours to respond once contacted by tbs to make their selection. In the absence of a response within 2 hours, the brewer will be deemed to have declined the opportunity and tbs will proceed to the next brewer in the draft order. Interested brewers will be provided with a draft order and agenda in advance of the draft Brewers having "earned" an allocation of windows requiring participation in the draft will forfeit that allocation in whole or part if a) they do not participate in the draft or b) they participate in the draft but fail to make their selection within the required time or c) they decline some or all of their allocated windows. Forfeited windows will be made available to other brewers in the draft process The draft process will consist of 4 cycles and within each cycle, interested brewers will be ranked in descending order of market share Beer Tasting Program Page 3

4 Cycle 1: Interested small brewers receiving an allocation of windows that is less than the number of program periods (less than 16 for the summer program and 5 for the holiday program) may select their full window allocation on their turn. Any windows not selected at this time will be considered forfeited Cycle 2: Interested small brewers who did not receive an allocation of windows may select from the remaining windows with no limit subject to Section Cycle 3: Interested large brewers who did not receive an allocation of windows may select from any remaining windows with no limit Cycle 4: Any windows remaining after Cycle 3 will be offered first to interested small brewers, then to interested large brewers, then back to interested small brewers again. There is no limit to the number of windows a brewer may choose on their turn subject to Section Cycle 4 will repeat until such time that all windows are reserved or there is no further interest in the remaining windows Small brewers are permitted to reserve cells (stores) during the draft if they choose not to reserve a full window, to a maximum of six partial windows per cycle regardless of window allocation Following the reservation of a window, a brewer may re-assign their window or cell to another brewer with which they have a registered agency relationship. Under no circumstances may a large brewer sub-divide their reserved window(s) into cells In the event that a reserved cell (store) no longer lists a brewer s scheduled tasting brand(s) and the default brand at the time of the scheduled tasting, the brewer will not conduct a tasting and no fee will be charged In the event of a brewer merging with or being acquired by another during the term of this program, the resulting entity will retain the windows(s) previously reserved by the brewer for the remainder of the program term. 5. Eligible Brands 5.1. The brewer can sample a maximum of two brands within each window and each brand must be listed in the tasting store during the tasting period The two tasting brands can be packaged as a mixed pack as long as the mixed pack contains no more than two brands High alcohol beer (7.2% alc/vol. or greater) is not permitted for tasting Each brewer must select one default brand for all tasting stores for the term of the program. The default brand must meet the requirements of an eligible brand. This brand will be sampled in the event that stock of the approved tasting brand is not available in any store for a scheduled tasting The brewer must solicit the prior approval of tbs for the brands it will sample in each window as per Section Submission Process and Timelines 6.1. Each participating brewer must enter their program details electronically into the submission form (Appendix 6) and submit the form by to tbs no later than 6 weeks before the start of their program. TBS will then review the submission within 1 week and reply back to the brewer with: (i) an approval, (ii) an approval with conditions, or (iii) a rejection along with rationale based on the established criteria as outlined in these Guidelines Once the program has been approved, any changes to the program must be detailed/added to the original submission form and submitted to tbs for review and approval no later than 5 weeks prior to the launch of the window. If the change request is approved, an administration charge may apply If a brewer chooses to cancel a reserved window, they must do so in writing at least 8 weeks prior to the start of the period. Effective for periods beginning June 27, the brewer will be charged in full if cancellation is received with less than 8 weeks written notice Following the reservation of a window, a brewer may re-assign their window or cell to another brewer with which they have a registered agency relationship. TBS will require proof of such registered agency relationship. Notification of this change must be communicated to tbs in writing from the brewer that secured the reservation at least 6 weeks prior to the period Beer Tasting Program Page 4

5 6.5. TBS internal notification of tasting brands will be announced in advance of each period and regularly as required Payment for the program will be charged to the brewer in the tbs fiscal period during which the tasting takes place. A billing notification will be included with the Weekly Brewer Remittance from tbs, for your records. 7. Required Stock 7.1. The stock used for tasting must come from store inventory The stock will be provided to the demonstrator in accordance with two transaction options as follows: The brewer demonstrator may purchase the stock from the store at the prevailing retail value (including deposit); or The brewer demonstrator may secure the stock from the store as a Return to Brewer transaction. In this case, no payment is required of the demonstrator and the brewer will be charged for the stock on the Weekly Remittance Report in a manner consistent with all other return to brewer transactions Brewers are encouraged to contact store managers in advance of the window to ensure that sufficient stock of the approved tasting brand(s) will be on hand for the tasting. If the approved tasting brands are not listed in the store or are sold out, the default brand will be used (Section 5.4) The final decision on the quantity of stock required for the tasting rests solely with the store manager. 8. Demonstrator Qualifications 8.1. Demonstrators may be brewer or agent representatives or third party demonstrators retained by the brewer All demonstrators must have successfully completed the Smart Serve Program (reference smartserve.ca) and be able to present to the store manager both a Smart Serve Identification Card and one piece of photo identification (both in their name) The use of employees of tbs to conduct tastings on behalf of a brewer is not permitted Demonstrators must understand these Guidelines, applicable laws and the principles of responsible serving and sale and conduct tasting activity in accordance with them Demonstrators must be familiar with the product they are presenting and be able to answer questions from customers While conducting tasting activity, demonstrators must be attired to the minimum standard of business casual or tasteful themed attire Business casual is defined as follows: full length (or at least below the knee), solid coloured pants, a collared, long or short sleeved solid coloured shirt (buttoned or polo/golf shirt) and closed heel shoes. Clothing must be clean, undamaged and well pressed. A decorative treatment may be utilized on the shirt only and can reflect the brewery, tasting brands, or a reference to the Tasting Program Tasteful themed attire is defined as follows: a uniform or outfit that bears brand identification of the sampled brand(s) or is of a style consistent with the marketing campaign of the sampled brand(s). The uniform or outfit must not be revealing or of a style or fit in such a way as to gratuitously promote the sexual appeal or physical attributes of the demonstrator Jeans, sweatpants, shorts, skirts, leggings and spandex clothing are not permitted. Shirts with bare shoulders are not permitted. Sandals are not permitted Tasting in each store will be conducted by no more than one demonstrator. 9. Tasting Process/Activity 9.1. Participating brewers are required to conduct tastings for the full complement of tasting hours for each accepted window/cell The brewer must provide a demonstrator and all the necessary materials (e.g. beer, ice, food item(s), food container(s), utensils etc.) for each tasting. Note that packaged ice is available to be purchased in each of the program stores Beer Tasting Program Page 5

6 9.3. A food item must be available and attractively presented on the tasting cart during each tasting session. Snack foods qualify as a food item for the purposes of tasting Food storage, preparation and serving are the sole responsibility of the brewer Each customer is allowed a maximum of two beer samples (one per tasting brand) and must be legal drinking age The maximum serving size of each sample is 59 ml or 2 oz regardless of whether the customer samples 1 or 2 brands TBS will provide clear or opaque plastic cups for each tasting session. Each cup will be single use only and, once used, must be discarded into the garbage bin provided A display of the tasting brands in packages and/or containers may be constructed on the wing shelves of the tasting cart provided that these displays are stable and secure Packaged product and empties in boxes may be placed on the floor adjacent to the base of the cart provided these displays are below and within the perimeter of the cart wing shelves and do not pose a safety hazard The brewer is responsible for any damage to the tasting cart that occurs during a tasting session. TBS reserves the right to charge the brewer for the cost of repairing any damage to the tasting cart and/or cleaning that may be required. 10. Demonstrator and Responsible Serving All demonstrators must have successfully completed the Smart Serve program and be able to present to the store manager both a Smart Serve Identification Card and one piece of photo identification (both in their name). Failure to produce this identification prior to the start of the tasting will lead to the immediate cancellation of the tasting The Beer Store s Responsible Sale Policy is in force for all tasting activity. It is a serious offence to serve liquor to any person under the age of nineteen (19) or who is intoxicated Proof of age: Before providing a sample of product, tasting demonstrators must verify the age of any person who appears twenty-five (25) years of age or younger. If a demonstrator hesitates for a moment regarding the customer s age then the customer must be challenged. If the person is under the age of nineteen (19) or cannot provide acceptable, proof of age the customer must not be served Acceptable forms of photo identification, as published by the AGCO (agco.on.ca), include: Ontario Driver s Licence with a photo of the person to whom the licence is issued A Canadian Passport Canadian Citizenship Card with a photo of the person to whom the card is issued Canadian Armed Forces Identification Card A photo card issued by the Liquor Control Board of Ontario (LCBO), entitled Bring Your ID (BYID) A Secure Indian Status Card issued by the Government of Canada A Permanent Resident Card issued by the Government of Canada A photo card issued under the Photo Card Act, If in doubt as to whether or not a customer is, or appears to be intoxicated, the demonstrator must discreetly evaluate the customer s condition. If still in doubt, do not serve the customer The store manager will provide a Challenge/Incident Report (Appendix 7) to all demonstrators at the start of each tasting. This report must be completed whenever a customer is asked to produce proof of age identification or if service is refused to an intoxicated person. This report must be returned to the store manager at the conclusion of the tasting. Demonstrators are required to immediately report all challenges resulting in refusal. TBS store managers are always available to support demonstrators in challenging and refusing customers TBS staff are prohibited from sampling during working hours and also while in uniform. 11. Demonstrator: Other Responsibilities The demonstrator is responsible to the store manager for the execution of the in-store tasting and must be fully aware of and apply these Guidelines throughout the session Beer Tasting Program Page 6

7 11.2. Demonstrators must be aware that the store manager has the authority to suspend or cancel a tasting, in his or her sole discretion, for any of the following reasons: Failure by the demonstrator to provide an original Smart Serve Identification Card and one piece of photo identification - both in their name Contravention of these Guidelines, applicable laws or any tbs policy by a demonstrator Contravention of the principles of responsible sale by the demonstrator Unprofessional behaviour on the part of the demonstrator (e.g. use of a cell phone or mobile device in view of customers or inappropriate behaviour in conducting the tasting) Failure by the demonstrator to meet the minimum attire standard of business casual or tasteful themed attire as set out in Section The store manager has serious concerns about the demonstrator s ability to perform the tasting There is insufficient stock of the tasting brand(s) and default brand to complete the tasting session The demonstrator must be available at the tasting cart whenever it is in operation. Demonstrators are permitted to leave the cart under the following scenarios: To serve customers while in line waiting to make a purchase For a short break of 15 minutes or less. Prior to leaving the cart, the demonstrator must remove all beer containers (bottles or cans) from customer access by placing them within the cart. Demonstrators must also advise tbs staff that they are leaving the tasting cart and display the tbs-supplied sign ( Tasting Will Resume in 15 Minutes ) on the clipboard positioned in customer view on one of the wing shelves (when applicable) Demonstrators are encouraged to politely engage customers by offering them the opportunity to sample their product and answering any questions they may have Demonstrators are prohibited from: Providing customers with inducements to taste or purchase in the form of vouchers, free merchandise, contest entries, etc Any form of solicitation of customer information or feedback Sampling the products of other brewers and offering comparative commentary to customers on another brewer s products. Demonstrators may only offer a sample of the brands to a customer and may not attempt to switch or influence customers that have already picked up, ordered or purchased another brand Selling product directly to customers. The store manager must complete all sales At the conclusion of each tasting session the demonstrator must: Remove remaining beer stock and supplies from customer view, storing them securely within the cart Return empties to the store manager for refund value Remove and discard all refuse as directed by the store manager Thoroughly clean the tasting cart and discard the ice and water as directed by the store manager At the conclusion of the tasting period, the demonstrator must remove all opened cases from the store premises. Upon request, store managers will process as appropriate either a refund or a Return to Brewer transaction (Section 7.2.2) with a credit value for unopened packages returned by demonstrators at the conclusion of the tasting period Demonstrators will, at the request of tbs, distribute informational material and/or survey forms to customers participating in sampling Beer Tasting Program Page 7

8 12. Store Manager (or designate) Responsibilities Subject to the brands being listed in the store, the store manager is required to ensure that there is sufficient stock on hand for the scheduled tasting. When in doubt as to required quantity of stock, store managers are encouraged to contact the tasting brewer for input. The final decision on the quantity of stock required for the tasting rests solely with the store manager If the brands to be tasted are not listed in the store, the store manager will allow the tasting to proceed using the brewers designated default brand The brewer-provided demonstrator works under the supervision of the store manager and must meet all of the requirements established by tbs. The store manager has the authority to suspend or cancel a tasting for any of the following reasons: Failure by the demonstrator to provide an original Smart Serve Identification Card and one piece of photo identification - both in their name Contravention of these Guidelines, applicable laws or tbs policies by a demonstrator Contravention of the principles of responsible sale by the demonstrator Unprofessional behaviour on the part of the demonstrator (e.g. use of a cell phone or mobile device in view of the public or inappropriate behaviour in conducting the tasting) Failure by the demonstrator to meet the minimum attire standard of business casual or tasteful themed attire as detailed in Section The store manager has serious concerns about the demonstrator s ability to perform the tasting There is insufficient stock of the tasting brand(s) and default brand to complete the tasting session One hour prior to the scheduled start of tasting, the store manager is required to prepare the tasting cart by positioning it in the designated location in the lobby and opening the cart so it is ready for use Once the demonstrator arrives, the store manager will provide the demonstrator with a copy of the Challenge/Incident Report (Appendix 7) The stock required for sampling will be provided to the demonstrator. There are two transaction options available to the demonstrator as follows: The brewer demonstrator may elect to purchase the stock from the store at the prevailing retail value (including deposit). The price charged will be the prevailing retail price including deposit. A receipt must be provided to the demonstrator The brewer demonstrator may elect to obtain the stock from the store as a Return to Brewer. In this case, no payment is required of the demonstrator. The stock provided to the demonstrator will be reported as Transaction #71 - Return to Brewer, Reason Code # 6 Sampling. The demonstrator and the store manager are both required to sign the transaction summary with one copy retained by each Demonstrators may also purchase packaged ice at the prevailing retail price. A receipt for the ice must also be provided to the demonstrator Upon request, store managers will process as appropriate either a refund or a Return to Brewer transaction (Section 7.2.2) with a credit value for unopened packages returned by demonstrators at the conclusion of the tasting period. The store manager may also refund the deposit value for empties returned by the demonstrator at any time Once purchased, opened packages containing sealed containers remain the property of the demonstrator. These packages may be securely stored within the tasting cart at the end of session 1 to be used for session 2 or removed from the store by the demonstrator Under no circumstances are opened containers to be removed from the store by a demonstrator. The store manager must ensure that all opened containers are dumped and the empties refunded At the conclusion of the tasting session, the store manager will close up the cart and relocate the cart within the retail lobby if necessary The store manager will collect completed Challenge/Incident Reports for retention by the store as per standard operating procedure Beer Tasting Program Page 8

9 TBS staff are prohibited from sampling during working hours and also while in uniform. 13. Tasting Cart Each participating store will have a tasting cart (Appendix 8 and 9) positioned on the selling floor of the store. Features of the tasting cart include: two wing shelves; for product presentation, preparation and serving a removable, recessed container within the middle counter to contain ice and product for chilling or an ice bucket a removable drainage container located on a shelf underneath the middle counter (standard tasting cart only) locking wheels for ease of movement and stability when tasting There is no access to electrical power within or near the tasting cart. Self-contained, battery-operated equipment placed on or within the cart may be used by the demonstrator only with the prior approval of tbs. 14. Marketing Material No signs or other material are to be taped or affixed to the tasting cart Use of the following marketing material is permitted during tastings provided it can be displayed on the wing shelf, middle counter or retained within the interior of the cart: tent cards, product information literature, recipes etc Use of the following marketing material is prohibited: umbrellas, balloons, streamers, inflatable items, pole displays and any add-on that would materially increase the dimension of the tasting cart Any brewer-supplied materials not removed from the store by the demonstrator at the conclusion of the period will be discarded by tbs. 15. Questions? Please refer any questions regarding the Tasting Program to: Chris Watson Carol Wonnacott chris.watson@thebeerstore.ca carol.wonnacott@thebeerstore.ca (905) (905) Beer Tasting Program Page 9

10 APPENDIX 1: Glossary of Terms beer sku (or sku)... brand... brewer... brewer family.. cell. default brand.. demonstrator.. high alcohol beer... Framework Agreement.. large brewer.... market period session. small brewer small brewer index (SBI).. store manager tasting(s) or tasting activity window matrix (matrix).. window. zone. 6 digit tbs code comprised of a 4 digit brand code and a 2 digit pack size/container code (e.g is the sku for a Coors Light 24 pack of 341ml bottles). brand code with the exception of mixed packs. For mixed packs, brand is defined as the brand code of each individual brand comprising the mixed pack. the party named in the signed User Agreement. an Ontario-based brewer together with the brewer it represents as an agent. Brewer family aggregate share is used to calculate window allocations. the combination of a specific period, zone and store. the brand to be sampled in the event that stock of the approved tasting brand(s) are not available. Each brewer may select one default brand for all tasting stores for the term of the program. any individual that conducts tasting activity in the Beer Store on behalf of a brewer. Demonstrators may be brewer or agent representatives or third party demonstrators retained by the brewer. any brand with an alcohol content by volume of 7.2% or greater. the master framework agreement dated September 22, 2015 between, among others, tbs and the Province of Ontario. a brewer with annual worldwide production greater than 400,000 hl. a group of two or more geographically proximate zones. two consecutive tasting sessions (Friday and Saturday) with the exception of a date that has been adjusted to accommodate the program around a statutory holiday tasting conducted on a Friday from 4pm to 8pm (session 1) or Saturday from 1pm to 6pm (session 2) with the exception of a date that has been adjusted to accommodate the program around a statutory holiday. a brewer with annual worldwide production less than or equal to 400,000 hl and otherwise satisfies the definition of small brewer provided for in the Framework Agreement. As per the Framework Agreement, Brick and Moosehead are designated small brewers. as defined in Section 6.2(c) of Schedule D to the Framework Agreement and applied provincially. SBI-adjusted share is the foundation of brewer window allocations. the manager of a location of the Beer Store or a store employee designated by the store manager to supervise store operations on his/her behalf. all activities associated with engaging customers to sample beer in the Beer Store (e.g. product presentation, responsible serving, customer interaction, set-up, close-down, etc.). a schedule comprised of periods and zones. the combination of a specific period and zone. a group of stores within close geographic proximity Beer Tasting Program Page 10

11 APPENDIX 2: Confirmation of Interest ATTENTION: Carol Wonnacott ALL BREWERS INTERESTED IN PARTICIPATING IN THE 2016 BEER TASTING PROGRAM MUST THIS CONFIRMATION OF INTEREST FORM TO THE BEER STORE CORPORATE OFFICE BY 5PM ON FRIDAY, APRIL 29. YES, I am interested in participating in the following program(s) Summer Program Holiday Program NO, I am not interested in participating in the following program(s) Summer Program Holiday Program BREWERY CONTACT NAME CONTACT NUMBER ADDRESS DATE 2016 Beer Tasting Program Page 11

12 APPENDIX 3: Store List (a soft copy of the Store List will be provided to participating brewers) Zone# Store# Address City WALKER ROAD WINDSOR JEFFERSON BLVD. WINDSOR DOUGALL ROAD WINDSOR TECUMSEH BLVD. E. WINDSOR HURON CHURCH ROAD WINDSOR TECUMSEH ROAD TECUMSEH PICCADILLY STREET LONDON DUNDAS STREET E. LONDON CLARKE ROAD LONDON BASELINE ROAD E. LONDON ADELAIDE ST. NORTH LONDON RICHMOND STREET LONDON KING STREET W. KITCHENER WEBER STREET N. WATERLOO ALBERT STREET WATERLOO HIGHLAND ROAD WEST KITCHENER VICTORIA STREET N KITCHENER ERB STREET WEST WATERLOO MILLSIDE DR. MILTON MAPLE AVE. MILTON MUNICIPAL STREET GUELPH CLAIR ROAD EAST GUELPH WOOLWICH STREET GUELPH WELLINGTON ROAD 7 ELORA MAIN ST. E. HAMILTON PARKDALE N. HAMILTON BARTON ST. E. HAMILTON CENTENNIAL PKWY N HAMILTON #8 HIGHWAY STONEY CREEK BARTON ST. E. HAMILTON BRONTE STREET SOUTH MILTON GUELPH LINE BURLINGTON NEW STREET BURLINGTON HAMILTON STREET N. WATERDOWN APPLEBY LINE BURLINGTON FAIRVIEW ST BURLINGTON GUELPH ST. GEORGETOWN QUEEN ST.N. MISSISSAUGA TOWN CENTRE CIRCLE MISSISSAUGA TRUSCOTT DR. MISSISSAUGA EGLINTON AVE. W. MISSISSAUGA MCLAUGHLIN ROAD MISSISSAUGA JANE STREET VAUGHAN YONGE STREET N. RICHMOND HILL YONGE ST. RICHMOND HILL YONGE STREET RICHMOND HILL YONGE STREET AURORA BAYVIEW AVENUE AURORA 2016 Beer Tasting Program Page 12

13 Zone# Store# Address City SYKES STREET SOUTH MEAFORD MOSELY STREETP.O. Box 6 WASAGA BEACH FIRST STREET COLLINGWOOD HIGHWAY #93.P.O. Box 35 MIDLAND BROADWAY STREET ORANGEVILLE FIRST AVENUE E. OWEN SOUND HURONTARIO STREET MISSISSAUGA NORTH SERVICE RD MISSISSAUGA BLOOR ST. EAST MISSISSAUGA ERINDALE STATION ROAD MISSISSAUGA DIXIE ROAD MISSISSAUGA LAKESHORE ROAD EAST MISSISSAUGA HIGHWAY #7 EAST BRAMPTON DUNDAS STREET W. YORK ALBION ROAD ETOBICOKE WINCOTT DRIVE ETOBICOKE ST. CLAIR AVENUE TORONTO A WESTON ROAD TORONTO DONLANDS AVENUE EAST YORK PARLIAMENT STREET TORONTO LAIRD DRIVE TORONTO DANFORTH AVE. TORONTO A DON MILLS ROAD NORTH YORK DON MILLS RD NORTH YORK ELLESMERE ROAD SCARBOROUGH KENNEDY ROAD SCARBOROUGH FINCH AVE. EAST SCARBOROUGH SANDHURST CIRCLE SCARBOROUGH HWY #7 MARKHAM MILNER AVE SCARBOROUGH RITSON ROAD NORTH UNIT B OSHAWA MIDTOWN DR. OSHAWA TAUNTON ROAD E. OSHAWA DUNDAS STREET E. WHITBY DUNDAS STREET EAST WHITBY RAVENSCROFT ROAD AJAX PICTON MAIN ST. PICTON BYRON STREET TRENTON STEWART BOULEVARD BROCKVILLE CONCESSION STREET KINGSTON MIDLAND AVENUE KINGSTON DALTON AVENUE KINGSTON LOMBARD STREET SMITHS FALLS BASELINE ROAD OTTAWA CARLING AVENUE OTTAWA MERIVALE ROAD OTTAWA FALLOWFIELD ROAD NEPEAN BEAVERWOOD ROAD MANOTICK COLONNADE DRIVE KEMPTVILLE 2016 Beer Tasting Program Page 13

14 Zone# Store# Address City OXFORD STREET WEST LONDON WONDERLAND ROAD S. LONDON WELLINGTON ROAD LONDON TALBOT STREET ST. THOMAS FRONT ROAD LASALLE ERIE STREET SOUTH LEAMINGTON MURRAY STREET BRANTFORD ST. GEORGE STREET BRANTFORD KING GEORGE ROAD BRANTFORD MARKET STREET SOUTH BRANTFORD DUNDAS STREET WOODSTOCK HURON STREET STRATFORD SILVER ST. PARIS WEBER ST. E. KITCHENER BLEAMS ROAD KITCHENER FRANKLIN BLVD. CAMBRIDGE CEDAR STREET CAMBRIDGE HOLIDAY INN DRIVE CAMBRIDGE DUNDURN ST. S. HAMILTON UPPER JAMES ST HAMILTON FENNELL AVE. EAST HAMILTON MOHAWK ROAD E. HAMILTON WILSON STREET WEST ANCASTER UPPER JAMES STREET HAMILTON RYMAL ROAD BUILDING A STONEY CREEK DIEPPE ROAD ST. CATHARINES D TREMONT DRIVE ST. CATHARINES ONTARIO STREET BEAMSVILLE LUNDYS LANE NIAGARA FALLS ST. CATHARINE STREET SMITHVILLE REBECCA ST. OAKVILLE MAPLE GROVE DR. OAKVILLE UPPER MIDDLE ROAD OAKVILLE DUNDAS ST. W. (HWY #5) MISSISSAUGA UPPER MIDDLE ROAD OAKVILLE HAYS BOULEVARD OAKVILLE QUEEN ST. E. BRAMPTON SANDALWOOD PKWY. BRAMPTON PEEL CENTRE DR. BRAMPTON MCEWAN DRIVE EAST BOLTON WORTHINGTON AVENUE BRAMPTON BRAMALEA ROAD BRAMPTON ETUDE DR. MISSISSAUGA WESTON ROAD WOODBRIDGE CHAROLAIS BLVD BRAMPTON FINCH AVENUE W. NORTH YORK CENTRE STREET VAUGHAN SHEPPARD AVENUE E. NORTH YORK 2016 Beer Tasting Program Page 14

15 Zone# Store# Address City ANNE STREET SOUTH BARRIE BAYFIELD STREET BARRIE MAPLEVIEW DRIVE BARRIE YONGE STREET BARRIE DAVID STREET GRAVENHURST HANES ROAD HUNTSVILLE LORNE STREET SUDBURY LAKESHORE BLVD. W. ETOBICOKE LAKESHORE BLVD. W. ETOBICOKE THE QUEENSWAY ETOBICOKE THE EAST MALL CRES. ETOBICOKE BURNHAMTHORPE ROAD ETOBICOKE DUNDAS STREET EAST MISSISSAUGA BATHURST STREET TORONTO DUFFERIN STREET TORONTO SYMINGTON AVENUE TORONTO QUEENS QUAY WEST TORONTO DUNDAS ST. E. SUITE B-1 TORONTO ROEHAMPTON AVENUE TORONTO DANFORTH AVENUE SCARBOROUGH WOODBINE AVENUE EAST YORK EGLINTON AVENUE E SCARBOROUGH VICTORIA PARK SCARBOROUGH KINGSTON ROAD SCARBOROUGH LAWRENCE AVENUE E. SCARBOROUGH KINGSTON ROAD E. AJAX BROCK ST. N. WHITBY BALDWIN STREET SOUTH WHITBY KINGSTON ROAD SCARBOROUGH LAWRENCE AVENUE E. SCARBOROUGH KINGSTON ROAD PICKERING KING ST. E. OSHAWA KING ST. E. BOWMANVILLE KENT STREET W. LINDSAY LANSDOWNE ST. WEST PETERBOROUGH GEORGE STREET N. PETERBOROUGH LANSDOWNE ST W PETERBOROUGH NORTH SIDE ROAD OTTAWA TERRY FOX DRIVE KANATA CARP ROAD OTTAWA EAGLESON ROAD KANATA HIGH STREET ALMONTE MADAWASKA BLVD. ARNPRIOR BANK STREET OTTAWA SOMERSET STREET W. OTTAWA RIDEAU STREET OTTAWA ST. LAURENT BLVD. OTTAWA LAURIER STREET ROCKLAND TENTH LINE ROAD ORLEANS 2016 Beer Tasting Program Page 15

16 APPENDIX 4: Window Matrix 16 Periods x 32 Zones = 512 Windows 5 Periods x 32 Zones = 160 Windows 2016 Beer Tasting Program Page 16

17 APPENDIX 5: Window Allocation LARGE BREWERS SMALL BREWERS SUMMER PROGRAM HOLIDAY PROGRAM BREWER / BREWER FAMILY WINDOWS BREWER / BREWER FAMILY WINDOWS Labatt Breweries Ontario * 191 Labatt Breweries Ontario * 60 Molson Ontario Breweries * 171 Molson Ontario Breweries * 53 Sleeman Breweries Ltd. * 30 Sleeman Breweries Ltd. * 10 SABMiller 9 SABMiller 3 Carlsberg 2 Carlsberg 1 Diageo 1 Diageo 1 Grolsch Brewery 1 ASSIGNED LARGE BREWERS SMALL BREWERS Moosehead Breweries Ltd. * 8 Kompania Piwowarska 1 Brick Brewing Co. 8 Royal Unibrew 1 Steam Whistle Brewing 7 Stiegl Getranke 1 Muskoka Cottage Brewery 2 Brew Alliance 1 Mountain Crest 1 Pilsner Urquell 1 Wellington Brewery 1 Moosehead Breweries Ltd. * 26 Amsterdam Brewing Company 1 Brick Brewing Co. 26 Beau's All Natural Brewing Company 1 Steam Whistle Brewing 21 Drink Four Brewing Company 1 Muskoka Cottage Brewery 8 Small Brewer Draft 2 Mountain Crest 4 Wellington Brewery 2 Amsterdam Brewing Company 2 Beau's All Natural Brewing Company 2 Drink Four Brewing Company 2 Big Rock Brewery 1 Flying Monkeys Craft Brewery 1 Cool Beer Brewing Company 1 Huyghe Brewery 1 Lake of Bays 1 McAuslan Brewing Inc. 1 Small Brewer Draft 3 DRAFTED DRAFTED ASSIGNED * Brewer family 2016 Beer Tasting Program Page 17

18 APPENDIX 6: Sample Submission Form (a soft copy of the Submission Form will be provided to participating brewers) 2016 Beer Tasting Program Page 18

19 APPENDIX 7: Challenge/Incident Report 2016 Beer Tasting Program Page 19

20 APPENDIX 8: Standard Tasting Cart (closed and open positions) 2016 Beer Tasting Program Page 20

21 APPENDIX 9: Reinvention Tasting Cart 2016 Beer Tasting Program Page 21

22 APPENDIX 10: Tasting Accessories 8.5 x11 courtesy card for clipboard garbage bin, liners, clipboard drain tub ~ used with standard cart only ~ ice bucket ~ used with Reinvention cart only ~ 2016 Beer Tasting Program Page 22