College Cellars Brand Refresh. Sabrina Bitz Lueck Institute for Enology and Viticulture Walla Walla Community College
|
|
- Valerie Booker
- 5 years ago
- Views:
Transcription
1 College Cellars Brand Refresh Sabrina Bitz Lueck Institute for Enology and Viticulture Walla Walla Community College
2 Story Time No primer on brand theory Discuss College Cellars 1. What is College Cellars 2. Why did we refresh brand? 3. Who was involved? 4. How did we do it? 5. When did we start the process? 6. What was our go to market strategy? 7. What was the market feedback?
3 1. What is College Cellars? College Cellars wines are produced by students and faculty and the Walla Walla Institute for Enology and Viticulture. With access to cutting edge technology and training in time-honored techniques, they craft wines that express the vibrancy of Washington state and its winemaking community.
4 History Institute for Enology and Viticulture and College Cellars of Walla Walla founded in 2000 Political issues regarding state involvement in alcohol production and sales College Cellars is owned by the WWCC Foundation Local wine industry concerns with commercial sales of wine College Cellars was the 20 th bonded winery in the Walla Walla Valley Pushback from a few industry individuals Strong central leadership of president Steve VanAusdle Students did not make the wine until Tim Donahue began instruction in 2010
5 Impact of History on Visual Brand Conservative, Old World design Features old technology No need for product tiers or differentiation Reflects views and leadership of Steve VanAusdle and Myles Anderson
6 Wines Bottled in Governor s White Semillon Cabernet Franc (WWV) Governor s Red Merlot (WWV) President s Blend Cabernet Sauvignon (WWV) Cabernet Sauvignon (estate)
7 Who We are Now 5 staff members with excellent credentials and global wine experience 60 students who come from across the country An advisory committee of industry icons and program graduates A commercial winery and vineyard (and laboratory) with unsurpassed technology
8 2017 Core Tier 2017 Chardonnay Sauvignon Blanc Semillon 2017 Scholarship Tier 2017 Partner Tier 2017 Special Tier Viognier Scholarship Red Syrah Sparkling wine RVM Rhône White Blend Scholarship White GSM Rhône Red Blend Dessert Barbera Riesling Cabernet Sauvignon, E ritage Muscat Cabernet Sauvignon Cabernet Sauvignon, Discovery Rosé of Pinot Gris Merlot Cabernet Sauvignon, Golden Ridge Malbec Cabernet Sauvignon, Summit View Cabernet Franc Cabernet Sauvignon, Phinny Hill Petit Verdot Sangiovese Carmenère Barbera Tempranillo
9 Wines Now All made by our student winemakers Many grown by our student grapegrowers Produced using cutting edge vineyard and winery technology Close to 1000 medals and reviews Wines are all commercially sold to support scholarships and equipment
10 Or very NOT cutting edge technology Adam presses estate Carmenère by hand It wasn t worth it to run the basket press
11 2. Why Refresh Brand? TL;DR We need a visual brand that reflects the high quality and progressive style of the wines! New tiers or SKUs are being offered by the brand and need differentiation. Winery wants to increase price, needs to show more premium face Capitalize on soft brand of Walla Walla Valley Institute for Enology and Viticulture at WWCC receives no direct financial support from the wine industry Sales of wine directly support student scholarships and allow the program to purchase high-end grapes and equipment Price increase benefits our students and a more premium face reflects the goal of our program founders Internal change that winery wants to signify externally, increased quality, new ownership, change in vineyard sources Increased quality = heck yes New ownership = naw Change in vineyard sources = increased quality and expansion of estate vineyard, partnership with prestigious local vineyards Style is outdated or UGLY Yes, as simple as that
12 3. Who Is Involved? Who are your stakeholders? Lay out reasons for refresh. Language is important here. Likely that your stakeholder(s) are owner/winemaker Meet to get on the same page Decide elements that reflect what s important to them If they aren t on board, this isn t happening. Involved but not too involved. Subjective decision making 75% of designs are made based on judgment or design-by-committee 50%+ are decided by a senior executive!
13 3. Who Is Involved? College Cellars stakeholders Program staff Program advisory committee and program marketing sub-committee WWCC Foundation Board of Governors (technically owners) WWCC Board of Trustees For this set of stakeholders, program mission fulfillment is most important. Looking good is a bonus. Used the language refresh instead of rebrand. Good news, our small staff group are experts on our brand. We can make appropriate design decisions and send upwards for approval.
14 4. The Design Thank you, Sara Nelson Design! Designers They come up with ideas that you didn t expect and help you break out of a bad idea cycle. It s easy to get hung up on an idea or concept that doesn t resonate with your consumers. They do this for a living! If they re on top of their game, they know what s on trend and what is working (or overdone).
15 5. When to Start Rate determining steps 1. Are your bottling dates in the calendar? Best not to bottle into shiners 2. Bottle shape/size change? Call your printer now. 3. Design time 4. TTB time 5. Print time
16 5. When to Start Are your bottling dates in the calendar? Best not to bottle into shiners Is it your goal to have the new design on the next bottled product?
17 5. When did we start the process? Bottle shape/size change? Call your printer now. Shipping and measurement can be a 2 week process. Tell your designer the measurements.
18 5. When to Start Design time Expect 3-6 months Timing can be impacted by Naming: do you need to develop a new name and trademark? Brand story: do you need to establish or clarify your brand story? Hand-crafted wines, boutique, passion for higher quality isn t unique!
19 5. When to Start TTB Time COLA approval can be take less than 2 weeks now. Rejection and resubmission is common.
20 5. When to Start Print time 2-3 days high res PDF or.ai file to proof Foil or emboss plates, file adjustment 2+ weeks signed proofs to shipped labels New projects may require new materials, dies, paper etc College Cellars makes things happen quickly! Exciting opportunities appear that we cannot pass up. We have a label printer that supports our level of crazy!
21 6. Go-To-Market Option 1: phase in slowly Option 2: shout it out, media push Cannot do this without compelling reason and story Get your staff/advocates stoked and ready to tell the story Train your staff DTC mailer for your customers and club members Pitch a story to local newspaper Talk about it at local alliance or organization meetings Have apparel and other supporting pieces ready
22 7. Market Feedback Honestly, nothing beyond the (very positive) anecdotal right now Our wine are 98+% DtC and a tiny bit in local restaurants. So feedback has been from TR customers and wine club members. Students are happy with the change Only 4 months after release with 4 SKUs out An upcoming project for a marketing student
23
24
25
26
27 Thank You!
A brief look into driving style in red wine production. Timothy Donahue M.S. Director of Winemaking College Cellars of Walla Walla
A brief look into driving style in red wine production Timothy Donahue M.S. Director of Winemaking College Cellars of Walla Walla WWCC an College Cellars Hands on teaching winery Graduate placement 84%
More information2018 Hill Texas Hill Country Wine Scholarship Recipients
PO Box 96 Johnson City, Tx 78636 8722169463 www.texaswinetrail.com 2018 Hill Texas Hill Country Wine Scholarship Recipients In 2018, Texas Hill Country Wineries awarded $11,000 to 12 students enrolled
More informationTEXAS WINE INDUSTRY OVERVIEW. Texas
PO Box 96 Johnson City, Tx 78636 872-216-9463 www.texaswinetrail.com TEXAS WINE INDUSTRY OVERVIEW Texas *TWGGA 2015 Economic Impact Report Total Economic Impact $2.27 Billion Full-Time Equivalent Jobs
More information2018 Convention WASHINGTON WINE: BY DESIGN LEARN SOMETHING NEW AND LEARN WHAT S NEW!
2018 Convention WASHINGTON WINE: BY DESIGN LEARN SOMETHING NEW AND LEARN WHAT S NEW! An opportunity for both small and large industry members to learn, connect, and excel! SEE, TASTE, AND EXPERIENCE THE
More informationNapa Valley Vintners Strategic Plan Draft for Member Review November 19, 2014
Napa Valley Vintners Strategic Plan 2015-2017 Draft for Member Review November 19, 2014 Mission: To promote, protect and enhance the Napa Valley appellation. Vision: Through our collective efforts Napa
More informationNapa Valley Vintners Teaching Winery Napa Valley College Marketing and Sales Plan February 14, 2018
Program Goals and Objectives: Napa Valley Vintners Teaching Winery Napa Valley College Marketing and Sales Plan February 14, 2018 We firmly agree on four key goals for the winery and its production of
More informationSouthern Oregon Wine Institute
SOWI Presentation to Board of Education March 21, 2018 The Southern Oregon Wine Institute supports and promotes the Oregon wine industry, changes student lives, and enriches the community through seminars,
More informationUNIVERSITY OF PLYMOUTH FAIRTRADE PLAN
UNIVERSITY OF PLYMOUTH FAIRTRADE PLAN 2014 2020 Date Section Page Issue Modifications Approved (Print name) December Issued. 1 First issue Linda Morris 2012 09/07/2014 All All 2 Updated from original Policy
More informationCENTRAL OTAGO WINEGROWERS ASSOCIATION (INC.)
CENTRAL OTAGO WINEGROWERS ASSOCIATION (INC.) Executive Officer: Natalie Wilson President: James Dicey Central Otago Winegrowers Assn E: james@grapevision.co.nz P.O. Box 155 Ph. 027 445 0602 Cromwell, Central
More informationAcademic Year 2014/2015 Assessment Report. Bachelor of Science in Viticulture, Department of Viticulture and Enology
Academic Year 2014/2015 Assessment Report Bachelor of Science in Viticulture, Department of Viticulture and Enology Due to changes in faculty assignments, there was no SOAP coordinator for the Department
More informationUNIVERSITY OF PLYMOUTH SUSTAINABLE FOOD PLAN
UNIVERSITY OF PLYMOUTH SUSTAINABLE FOOD PLAN 2014 2020 Date Section Page Issue Modifications Approved (Print name) 28/03/2011 Issued. 1 First issue Procurement 09/07/2014 All All 2 Updated from original
More informationJCAST. Department of Viticulture and Enology, B.S. in Viticulture
JCAST Department of Viticulture and Enology, B.S. in Viticulture Student Outcomes Assessment Plan (SOAP) I. Mission Statement The mission of the Department of Viticulture and Enology at California State
More informationMendocino County Conjunctive Labeling Forum
Mendocino County Conjunctive Labeling Forum Federal & State Wine Labeling Regulations November 29, 2018 Presented by: John Trinidad Concurrent Federal & State Power Federal Power State Power Federal: Enumerated
More informationJCAST. Department of Viticulture and Enology, B.S. in Enology
JCAST Department of Viticulture and Enology, B.S. in Enology Student Outcomes Assessment Plan (SOAP) I. Mission Statement The mission of the Department of Viticulture and Enology at California State University,
More informationAn introduction to the
An introduction to the K- J RECOMMENDS MOBILE Wine APP 2 K- J RECOMMENDs: A Revolutionary Way to Pair The K-J Recommends free mobile wine app is a breakthrough in the wine industry; a first of its kind
More informationFairtrade Policy 2018
Fairtrade Policy 2018 What is Fairtrade? Fairtrade is about better prices, decent working conditions and fair terms of trade for farmers and workers. It s about supporting the development of thriving farming
More informationTexas Wine & Grape Growers Assn. Last Day for Wine Shipments to Arrive for Judging. Texas Wine and Grape Growers Association
2018 Lone Star International Wine Competition The formally invite entries for the 2018 Lone Star International Wine Competition. The year marks the 35 th anniversary of The Lone Star International Wine
More informationPadthaway Grape Growers Association
Padthaway Grape Growers Association Work together supporting our community & wine industry by adding value to its reputation for reliable, distinctive, sustainable, & high quality Padthaway wine & grapes
More informationMemorandum of understanding
European Organic Wine Carta (EOWC) Memorandum of understanding 1. Preamble The common European Organic Wine Carta (EOWC) is a private, market-oriented and open initiative to promote and encourage organic
More informationMadera Vintners Association Grant Program In Honor Of Dr. Vincent Petrucci and Professor Ken Fugelsang
Madera Vintners Association Grant Program In Honor Of Dr. Vincent Petrucci and Professor Ken Fugelsang Madera Vintners Association P.O. Box 697 Madera, CA. 93639 2018 Dr. Vincent Petrucci and Professor
More information2018 CONVENTION & TRADE SHOW CALL FOR POSTERS & ORAL PRESENTATIONS
2018 CONVENTION & TRADE SHOW CALL FOR POSTERS & ORAL PRESENTATIONS ABOUT WINEGROWERS CONVENTION The Washington Winegrowers Association is the place for the wine and grape industry to network and learn,
More informationAmateur & Commercial Wine Competition
Amateur & Commercial Wine Competition Mail, deliver your entries now as entry deadline is October 14th, 2017 4:00PM Amateur or commercial wine entries will compete for, gold, silver & bronze medals. Best
More information~ FOR IMMEDIATE RELEASE
Make Rt. 66 history and be creative in the process! The Route 66: The Road Ahead Initiative Name & Logo ~ FOR IMMEDIATE RELEASE ~ The Route 66: The Road Ahead Initiative announces a Name & Logo, designed
More informationAGENDA. Brand story assessment Brand story development Digital brand review Search and website assessment Brand monitoring and online customer service
LUNABEAN MEDIA AGENDA Brand story assessment Brand story development Digital brand review Search and website assessment Brand monitoring and online customer service 2017, Lunabean, LLC BRAND STORY ASSESSMENT
More informationTHE NEXT. BIG THING Cal Poly s Center for Wine and Viticulture
THE NEXT BIG THING Cal Poly s Center for Wine and Viticulture 0i VISION The next big step in hands-on learning for students in Cal Poly s College of Agriculture, Food and Environmental Sciences is the
More informationOREGON WINE BOARD MARKETING SYMPOSIUM PRESENTATION. February 24, 2015
OREGON WINE BOARD MARKETING SYMPOSIUM PRESENTATION February 24, 2015 BACKGROUND INDUSTRY FEEDBACK AND INPUT OWB STRATEGIC PLAN OREGON WINE MONTH PLAN CHANNEL FEEDBACK MARKET RESEARCH OREGON WINE MONTH
More informationWelcome to Coffee Planet
franchising Welcome to Coffee Planet We are on a journey to bring our coffee to the world and we are looking for partners to help deliver our mission and share in our combined success. We hope this book
More informationEnhancing Rural Prosperity Via the Development of the Walla Walla Wine Cluster
Enhancing Rural Prosperity Via the Development of the Walla Walla Wine Cluster Pierce County Farm Forum February 6, 2014 Puyallup, WA Steven VanAusdle President Walla Walla Community College The Challenges
More informationMarketing Seminar I Oregon Wine Symposium. Bulls eye! Developing Your Brand Identity and Targeted Distribution Strategy. Moderator
Marketing Seminar I Oregon Wine Symposium Bulls eye! Developing Your Brand Identity and Targeted Distribution Strategy Moderator Angela Estate Speakers Clare Carver Big Table Farm Glen Grisham Locus Wine
More informationBeer & Cider Category Session. Chris Robertson, Director, Beer & Cider, LCBO LCBO PSM Trade Symposium 2017 April 25, 2017
Beer & Cider Category Session Chris Robertson, Director, Beer & Cider, LCBO LCBO PSM Trade Symposium 2017 April 25, 2017 Beer & Cider had Another Good Year $ 906 Million + 5.5% to LY + 2.7% to plan + 2.9
More informationINTRODUCTION. Irlanda. Colombia Brasil. Argentina
PRESSKIT 2017 INTRODUCTION Founded in 1890 and now over 125 years old, the winery is the oldest in the Uco Valley, Mendoza, Argentina. It was the first winery to plant Malbec in the region, which is now
More informationKENWOOD. October 2015
KENWOOD PR MESSAGING October 2015 R E C L A I M I N G S O N O M A One of California s premium wine pioneers, Kenwood Vineyards is in the heart of Sonoma County. We craft wines with unique varietal character
More informationConsumer and Market Insights Symposium James Omond Lawyer & trade mark attorney, Omond & Co Board Member, Wine Victoria and WFA
Consumer and Market Insights Symposium 2015 James Omond Lawyer & trade mark attorney, Omond & Co Board Member, Wine Victoria and WFA Trade and Export Victorian wine industry is an important exporting partner
More informationPage After an entry is submitted, the entry fee will not be refunded. 4. The judges decision is final and determines all awards.
2017 Entry Book Page 2 The Central Coast Wine Competition is the largest wine evaluation event that recognizes wines produced exclusively from vinifera grown on the Central Coast regions of California.
More informationNew Area Developer Opportunities
New Area Developer Opportunities A FRESH NEW OPPORTUNITY IN THE SANDWICH FRANCHISE INDUSTRY The quality difference that makes customers for life. Jon Smith Subs is a FRESH new opportunity with a track
More informationBREWERS ASSOCIATION CRAFT BREWER DEFINITION UPDATE FREQUENTLY ASKED QUESTIONS. December 18, 2018
BREWERS ASSOCIATION CRAFT BREWER DEFINITION UPDATE FREQUENTLY ASKED QUESTIONS December 18, 2018 What is the new definition? An American craft brewer is a small and independent brewer. Small: Annual production
More informationVineyard Properties. Vimark. Premier property & estate on over 200 acres, planted to various varietals. Offered at: $2,250,000
Vineyard Properties OFFERED BY: PAUL W. SPITLER WWW.VANDEPROPERTIES.COM VimarkVineyards, Redwood Valley, CA Vimark Premier property & estate on over 200 acres, 83.19 planted to various varietals Grape
More informationMULTIBRANDING GREAT BRANDS. Dave Deno Chief Financial Officer & Chief Operating Officer
MULTIBRANDING GREAT BRANDS Dave Deno Chief Financial Officer & Chief Operating Officer December 7, 2004 Changing the Development Game in the U.S.A. MULTIBRAND GREAT BRANDS More excitement for the consumer
More informationGet Schools Cooking Application
Get Schools Cooking Application Application Instructions Get Schools Cooking (GSC) provides a broad range of support to participating districts, offering peer to peer relationships, training opportunities,
More informationFairtrade Policy. Version 2.0
Fairtrade Policy Version 2.0 Contents 1.0 Introduction... 2 2.0 Purpose... 2 3.0 Scope... 2 4.0 Policy... 2 5.0 Monitoring and Review... 3 6.0 Links to other policies / procedures... 4 7.0 Resource Implications...
More informationMICHAEL MONDAVI Family of Wines
MICHAEL MONDAVI Family of Wines Michael Mondavi Family of Wines PREMIUM WINE HIGH TIER MID TIER From Father to Son exceptional Napa Valley Wines. The Family Michael Mondavi Eldest son of Robert Mondavi,
More information1) What proportion of the districts has written policies regarding vending or a la carte foods?
Rhode Island School Nutrition Environment Evaluation: Vending and a La Carte Food Policies Rhode Island Department of Education ETR Associates - Education Training Research Executive Summary Since 2001,
More information2017 Media Kit. # Vees Drive Penticton, British Columbia Pentictonwineinfo.com
2017 Media Kit #101 553 Vees Drive Penticton, British Columbia Pentictonwineinfo.com What is BC VQA? VQA stands for Vintner s Quality Alliance. In British Columbia, it was created in 1990 as a standard
More informationProject 4: Restaurants
Project 4: Restaurants Introduction In this project, you will learn about food and restaurants. You will watch a video of a YouTube food reviewer, learn how to describe food, do a video review of your
More informationpeacock & martin Direct Delivery
Black Widow Winery, Naramata #888 www.blackwidowwinery.com T ALITY Pinot Gris 2016 VQA 757286 $14.52 $16.89 Gewurztraminer 2015/16 VQA 111955 $14.60 $13.77 Sold out Oasis Schonburger, Gewurz, Pinot Gris
More informationShopping Patterns at LCBO
Shopping Patterns at LCBO S Shari Mogk-Edwards LCBO Vice-President Merchandising and VINTAGES March 5, 2013 Agenda Sales Trends Consumer Shopping Patterns New Opportunities at LCBO $4.7B in sales year
More informationTired of Corporate Events where the food is as grey as the suits?
Tired of Corporate Events where the food is as grey as the suits? Instead, imagine if Scotland s premium, world-respected food & drink was at the very heart of your next experience. Impress Clients, Build
More informationSPONSORSHIP BENEFIT PACKAGE
On behalf of the Straight from the Bayou Crawfish Festival producer Exquisite Impressions Special Events, and the Committed 100 Men a Non-Profit Organization, we would like to express our gratitude for
More informationYour WINE TASTING GUIDE
Your WINE TASTING GUIDE You want your WineShop At Home Wine Tasting to be a fun, relaxed, social event, but you also want to make sure you re organized. This Wine Tasting Guide covers all the essentials
More informationHISTORY. Alto Los Romeros was the name given many years ago to the picturesque meadows of wild
HISTORY Alto Los Romeros was the name given many years ago to the picturesque meadows of wild rosemary that grow on the peaks of the hills in Puquillay Alto, in the heart of Chile s Colchagua Valley. At
More information1. Continuing the development and validation of mobile sensors. 3. Identifying and establishing variable rate management field trials
Project Overview The overall goal of this project is to deliver the tools, techniques, and information for spatial data driven variable rate management in commercial vineyards. Identified 2016 Needs: 1.
More informationThe global wine market
South Africa in the Global Wine Market: Tell me about it! VinPro Information Day, January 2014 The global wine market A macro context 1 Global inventories achieving balance Production, consumption and
More informationCORPORATE PRESENTATION 2016
CORPORATE PRESENTATION 2016 HISTORY 1883 Viña Concha y Toro founded in Pirque CHILE S LEADING WINE PRODUCER 133 Years of history Public company since 1933. Main ownership in two families with a long-term
More informationlonger any restriction order batching. All orders can be created in a single batch which means less work for the wine club manager.
Wine Club The new Wine Club 2017 module holds many new features and improvements not available in the original OrderPort Wine Club. Even though there have been many changes, the use of the Wine Club module
More informationl i v e a l i t t l e Are you ready to #getfried???
l i v e a l i t t l e Are you ready to #getfried??? OUR PURPOSE We ve successfully created one of the world s first, Euro- American, French fry restaurant chains, specializing in crisp & delicious, made-to-order,
More informationCumulus Estate Wines Cool is Hot Elegance from Australia
Cumulus Estate Wines Cool is Hot Elegance from Australia Company Profile Name: Cumulus Estate Wines Orange, NSW, Australia Shareholders: Assetinsure Pty Ltd (Sydney), Berardo family (Lisbon) Proposition:
More informationPresented to you by: ASYVC THE YAK 2018
Presented to you by: ASYVC THE YAK 2018 ASYVC Movie Series: * Marshall (FEB.) * Coca (MAR.) Black History Month (FEB.) * Stay tuned for CDX soul food (FEB.). Advising Day (FEB.) * Meet with your advisor
More informationWine Tourism: Built It, Now Will They Come? @italicswinegrowers @wineroutes 1 @DTCWS DTCWS19 Wine Tourism This Photo by Unknown author is licensed under CC BY-SA-NC. DtC 1. You're mostly small and mighty
More informationJoin Us! PROTECT YOUR BUSINESS CAPTURE SAVINGS ADVANCE OUR INDUSTRY
Join Us! PROTECT YOUR BUSINESS CAPTURE SAVINGS ADVANCE OUR INDUSTRY The Oregon Winegrowers Association advances and protects the investments of its members. Harnessing the power of statewide consensus,
More informationNEW ZEALAND WINEGROWERS. Vineyard Register Report
NEW ZEALAND WINEGROWERS Vineyard Register Report 2016-2019 NEW ZEALAND WINEGROWERS Vineyard Register Report 2016-2019 If you have any questions relating to the NZW Vineyard Register, please contact Edwin
More informationFAIRTRADE UNIVERSITY AND COLLEGE AWARD JOANNA MILIS EDUCATION CAMPAIGNS MANAGER, FAIRTRADE FOUNDATION JO KEMP PROGRAMME MANAGER, NUS
FAIRTRADE UNIVERSITY AND COLLEGE AWARD JOANNA MILIS EDUCATION CAMPAIGNS MANAGER, FAIRTRADE FOUNDATION JO KEMP PROGRAMME MANAGER, NUS GROUP FEEDBACK What role do you think universities and colleges could
More informationVinfolio Raises $5 Million and Launches Mobile App Under New Leadership
Vinfolio Raises $5 Million and Launches Mobile App Under New Leadership San Francisco, California March 21, 2018 Vinfolio.com, the nation's leading fine wine sales and service provider, has just announced
More informationCOLLEGE EMPLOYEE SATISFACTION SURVEY RESULTS Gallaudet University - Fall Comparison to 4-year, Private not-for-profit Institutions
- Fall 2017 - to 4-year, Private not-for-profit Institutions Section 1: Campus Culture and Policies RATE IMPORTANCE (1 = "Not important at all" / 5 = "Very important") AND SATISFACTION (1 = IMP Sign SAT
More informationFairview Family Health Care Career Scholarship. Application Packet 2015 Fairview Scholarship Programs
Fairview Family Health Care Career Scholarship Application Packet 2015 Fairview Scholarship Programs Workforce Development 2344 Energy Park Drive St. Paul MN 55108 Fax 612-672-7401 April 2015 Dear Scholarship
More informationlearning goals ARe YoU ReAdY to order?
7 learning goals ARe YoU ReAdY to order? In this unit, you talk about food order in a restaurant ask for restaurant items read and write a restaurant review GET STARTED Read the unit title and learning
More informationWines of British Columbia Liberal Party of Canada s Pacific Caucus (July 19, 2016)
Wines of British Columbia Liberal Party of Canada s Pacific Caucus (July 19, 2016) Wine Region Comparison Region Acres Spain 2,724,700 France 1,966,510 Italy 1,712,607 United States 943,750 Argentina 560,000
More informationWine by Design Lisa Custer, PhD. Co-Experimenters: Chuck Bellante, Dr. Daniel McCarville, Dr. Douglas Montgomery
Wine by Design Lisa Custer, PhD Co-Experimenters: Chuck Bellante, Dr. Daniel McCarville, Dr. Douglas Montgomery Agenda Background and Problem Winemaking Process Mixture Design Rating the Wine Mixture Experiment
More informationCoonawarra COONAWARRA VINTAGE OVERVIEW. Vintage Report. Overview of vintage statistics
South Australia Coonawarra COONAWARRA VINTAGE OVERVIEW Victoria Vintage Report The 2005 vintage will be remembered as comparatively compact with average to slightly below average yields and warm dry conditions
More informationTRADITION & TRANSCENDENCE
BRAND BOOK 2015 SANTA CAROLINA IS HISTORY & ESSENCE TRADITION & TRANSCENDENCE CONTINUOUS IMPROVEMENT & INNOVATION QUALITY & CONSISTENCY SUSTAINABILITY & RESPECT CHILEAN HERITAGE History Santa Carolina
More informationPartnership case: African Coffee Roasters
Partnership case: African Coffee Roasters CSSI Conference 2018 Copenhagen, June 11th 2018 Jens Visholm, Executive Vice President, Coop Denmark 1130 shops, of which 450 are owned by local cooperatives 40.008
More informationSpeakers profile. Peter Bailey Senior Information Analyst, Wine Australia
Speakers profile Peter Bailey Senior Information Analyst, Wine Australia As Senior Information Analyst with Wine Australia Peter Bailey is responsible for managing a team that keeps the Australian wine
More informationInvitation. OFFICIAL ENTRY FORM ENCLOSED. Entry Deadline: October 1 Wine Delivery Deadline: October 20. Dear Wine Professional,
OFFICIAL ENTRY FORM ENCLOSED A Judged Wine Competition, Public Tasting and Silent Auction Entry Deadline: October 1 Wine Delivery Deadline: October 20 Invitation Dear Wine Professional, It is with great
More informationThe small Sonoma winery with Asian ambitions By Robin Lynam on May 20, 2015
The small Sonoma winery with Asian ambitions By Robin Lynam on May 20, 2015 Akiko Freeman hopes to win Japanese and Hong Kong hearts with her Pinot Noir Photo by: LE PAN Akiko Freeman and her team at the
More informationMurray Darling & Swan Hill Wine Grape Crush Report 2016 Vintage
Murray Darling & Swan Hill Wine Grape Crush Report 2016 Vintage Table of contents Murray-Darling Swan Hill GI wine regions 3 Survey Data Methodology and Definitions 4 Section 1: Summary Data & Yearly Trends....
More informationVegan Vocabulary Lesson
Hello, this is AJ Hoge. Welcome to the vocabulary lesson for Vegan. Now this conversation is about the difference between vegan and vegetarian. Kristin and Joe are both vegans. And they talk about how
More informationVineyard Register Report
Vineyard Register Report New Zealand Winegrowers I 2017-2020 Vineyard Register Report New Zealand Winegrowers I 2017-2020 QUERIES If you have any questions relating to the NZW Vineyard Register please
More informationOVER 100 YEARS OF COFFEE EXCELLENCE
We Proudly Serve OVER 100 YEARS OF COFFEE EXCELLENCE At the heart of Lavazza s story is a single family s passion for coffee. Beginning with Luigi Lavazza in 1895, four generations of the Lavazza family
More informationWashington State Wine Primer. washingtonwine.org
Washington State Wine Primer WHERE WASHINGTON SITS In The Global Scheme of Things The Big Picture The United States is the world s fourthlargest producer of wine, representing 8 percent of total global
More information2. The proposal has been sent to the Virtual Screening Committee (VSC) for evaluation and will be examined by the Executive Board in September 2008.
WP Board 1052/08 International Coffee Organization Organización Internacional del Café Organização Internacional do Café Organisation Internationale du Café 20 August 2008 English only Projects/Common
More informationSupply & Demand for Lake County Wine Grapes. Christian Miller Lake County MOMENTUM April 13, 2015
Supply & Demand for Lake County Wine Grapes Christian Miller Lake County MOMENTUM April 13, 2015 About Full Glass Research Provider of economic, market & industry research to food & drink companies and
More information12% Baking Mad. Page views increased by. Ridgeway. FOOD AND DRINK
www.bakingmad.com Baking Mad FOOD AND DRINK The Baking Mad website is a truly immersive digital experience where bakers can indulge and explore their passion with rich content, including recipes, tips,
More informationDel Monte Fruit Cups: Student and Director Evaluation
Del Monte Fruit Cups: Student and Director Evaluation March 12, 2017 Del Monte Fruit Cups Student Evaluation March 12, 2017 Methodology Districts testing Peaches Fruit cups in extra lite syrup: Alachua,
More informationSEASONS OASIS Foraged, Fished & Farmed
SEASONS Foraged, Fished & Farmed SEASONS OASIS Foraged, Fished & Farmed GOAL To develop an iconic restaurant and bar that reflects the unique natural agriculture core of the Coachella Desert. The restaurant
More informationFrancis Coppola Winery
Francis Coppola Winery Coppola Diamond Collection Beginning it was Brand Launched Diamond Series 1996 No vineyard land or winery to process fruit Supply was Bulk Wine Contracts Capital focus was directed
More informationEnter your wine and compete for gold, silver and bronze medals in various award categories. Your wine will be judged by an expert panel of wine
Enter your wine and compete for gold, silver and bronze medals in various award categories. Your wine will be judged by an expert panel of wine judges. This competition will be conducted in cooperation
More informationKAESLER NASHWAUK CLARE WINE CO. YARRA YERING WARRAMATE
KAESLER NASHWAUK CLARE WINE CO. YARRA YERING WARRAMATE FIND US Northern Territory Queensland Western Australia South Australia New South Wales KAESLER CLARE WINE CO. NASHWAUK Victoria WARRAMATE YARRA YERING
More informationBlack Sheep Coffee. Case Study. Kerianne Gallag Maria Hawkins Whitney Cash. Angelica Medic Brooke Johnso Emily Westma
Black Sheep Coffee i Angelica Medic n Brooke Johnso n Emily Westma Case Study Kerianne Gallag her Maria Hawkins Whitney Cash Business background The sole owner and manager Chance Ebersold, first entered
More informationINTRODUCTION. Ireland. United States. Colombia Brazil. Argentina
PRESSKIT 2018 INTRODUCTION Founded in 1890 with over 125 years history La Celia is the oldest winery in the Uco Valley, Mendoza, Argentina. It was the first winery in the region to plant the Malbec variety,
More informationMENDOCINO WINEGROWERS, INC. FORMATION BOARD REPORT TO THE MEMBERSHIP DECEMBER 7, 2012
ORGANIZATIOAL DEVELOPMENT MENDOCINO WINEGROWERS, INC. FORMATION BOARD REPORT TO THE MEMBERSHIP DECEMBER 7, 2012 This is the first in a series of communications to keep you informed on the progress of MWI.
More informationVITICULTURE AND ENOLOGY
VITICULTURE AND ENOLOGY Class L-25: Agricultural and Forest Science and Technology http://www.enol.unimi.it/ DIRECTOR OF THE BACHELOR S PROGRAMME Prof. Attilio Scienza Department of Crop Production Tree
More informationWORLD CLASS WINE FROM WASHINGTON STATE
WORLD CLASS WINE FROM WASHINGTON STATE FOUNDED IN 1984 IN THE HEART OF WALLA WALLA Waterbrook is recognized for producing wines that truly exemplify the outstanding vineyard sources in the Columbia Valley.
More informationASHBROOK ESTATE NEWS
W I N T E R 2 0 1 8 ASHBROOK ESTATE NEWS WILYABRUP MARGARET RIVER WESTERN AUSTRALIA Welcome! Welcome to Ashbrook Estate s quarterly newsletter. Publicizing all the newsworthy things happening on and off
More informationThe Australian example: Australian Wine Industry Code of Conduct Horticulture Code of Conduct
Title Slide Place image here in this top corner Size: 2.58 x 2.58 Position: horizontal 0, vertical 0 International Wine Law Association Logroño Conference September 30, 2011 Codes of Conduct The Australian
More informationHow to Make 93 wines a Year Stéphane Derenoncourt finds inspiration in the challenge of growing good grapes in difficult terroirs. He currently produces two wines under his own labels one in Bordeaux and
More information# 1 in exports of Chilean wine (exports 33.3% of bottled total).
PRESS KIT 2018 VIÑA CONCHA Y TORO REINFORCES ITS PREMIUM WINE CATEGORY With a strategy that responds to the new challenges of a dynamic and competitive environment, aimed at sustaining its growth in value
More informationPadthaway PADTHAWAY VINTAGE OVERVIEW
Padthaway 82 PADTHAWAY VINTAGE OVERVIEW Vintage Report 2003 was another trouble-free year, with the exception of some splitting, reinforcing that Padthaway is an ideal climate for premium grape production.
More informationFair Trade Certification
Fair Trade Certification Overview of Fair Trade program and impact in Produce & Floral Nathalie Marin-Gest, Director of Produce & Floral Jenifer Jackson, Global North Grower Support October 15, 2018 The
More informationAlbertine de Lange UTZ Ghana. Cocoa Certification: challenges and solutions for encouraging sustainable cocoa production and trade
Albertine de Lange UTZ Ghana Cocoa Certification: challenges and solutions for encouraging sustainable cocoa production and trade UTZ is a program and label for sustainable farming worldwide This presentation
More informationADVERTISING PARTNERSHIP WITH WHICHWINERY
ADVERTISING PARTNERSHIP WITH WhichWinery is the world s first winery based, social search site that connects each winery s unique qualities with user preferences, allowing users to find wineries, track
More informationThe Real Life of Harold Olmo The Man Behind California Wine
Photo courtesy of Department of Viticulture and Enology, UC Davis Just by chance, we happened to meet Jeanne-Marie Olmo at a wine tasting event. She is the daughter of the late Dr. Harold Olmo (1909-2006),
More information