DOUGLAS LAING & CO LTD
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1 AN INTRODUCTION TO DOUGLAS LAING & CO LTD Q3 GLOBAL DISTRIBUTOR NEWSLETTER
2 About Douglas Laing & Co Ltd Douglas Laing is a creator and purveyor of the finest Scotch Whiskies since 1948 Established by Fred Douglas Laing, we are a proud family business now in its third generation We are a leading independent Scotch Whisky Blender and Bottler specialising in the selection and release of artisan, Small Batch and Single Cask bottlings Having spent decades establishing unique relationships across the Whisky industry, we are able to access the finest, and rarest, Scotch Whisky stocks Our Whiskies are distributed and loved in over 50 countries globally
3 Where we re based Douglas Laing HQ is based in the heart of Glasgow, Scotland Within our offices, we have our legendary Sample Room (pictured). This room houses thousands of cask samples and is where Fred Laing and Jan Beckers (Global Malt Ambassador) select the Whiskies for bottling. This is where the magic happens! Around the wider Glasgow area, we also have our bottling and warehouse facilities
4 The Douglas Laing Team Sales & Commerce Department Customer Service Department Marketing Department Production Department Stock Management Finance / Accounts Department IT & Systems HR Ambassadorial
5 Recognition DOUGLAS LAING Brand Innovator of the Year Scotland 2016: Icons of Whisky Awards Brand Innovator of the Year 2016: World Whiskies Awards The Glasgow Herald Family Business Awards: Innovators Award 2016 Highland Independent Bottler Of The Year: 2016 Independent Bottlers Challenge Highly Commended as Brand Innovator of the Year Scotland 2017: Icons of Whisky Awards
6 Our Ethos We continually strive to exceed the expectations of our customers and consumers around the world by offering the most special, quality-driven and unique Scotch Whisky experience From our long-held stocks, we hand select the finest, and often rarest, Scotch Whisky casks from across all of Scotland s Whisky As Natural As It Gets: The company philosophy is to bottle the way the distiller intended at a high strength, without colouring or chill filtration to preserve the robust and unique character of the Whisky By adding nothing and taking nothing away, we offer the consumer an experience close to sampling Whisky straight from the cask in the depths of a cold, dank Distillery warehouse
7 Our Brands Primary Range Strategy Xtra Old Particular Single Casks Single Malt & Single Grain Our halo and aspirational brand 21 Years Old and Older Specialist off-trade retail. Old Particular Single Casks Single Malt & Single Grain Our flagship Single Cask brand 14 Years Old 21 Years Old Primarily for the off-trade market. Provenance Single Casks and Small Batch Single Malt Scotch Whisky Our accessible Single Cask brand 7 Years Old 14 Years Old Primarily for the off-trade market. Remarkable Regional Malts The Epicurean, Timorous Beastie, Scallywag, Rock Oyster and Big Peat Premium Blended Malts offering the ultimate taste of their respective regions for the on- and off-trades.
8 Our Brands Secondary Range Strategy Yula Blended Malt Scotch Whisky Limited Edition Trilogy of Aged Island Malt Scotch Douglas Laing s Premier Barrel Single Malt Scotch Whisky The Glenturret Single Malt Scotch Whisky Accessible Single Malt brand, aged up to 10 Years Old A Douglas Laing distribution Single Malt brand Douglas Laing s Single Minded Single Malt Scotch Whisky Single Malt, primarily for the gifting market. Double Barrel Vatted Malt Scotch Whisky Split region Vatted Malt brand Syndicate 12 Years Old Blended Scotch Whisky A Douglas Laing distribution Blended Scotch brand King of Scots Blended Scotch Whisky Blended Scotch for the mainstream, off-trade market
9 Our Brands Our portfolio includes over 20 brands; this particular document will focus on our Primary Range which includes: Exceptional Single Casks Provenance, Old Particular and XOP Remarkable Regional Malts The Epicurean, Timorous Beastie, Scallywag, Rock Oyster, Big Peat
10 Douglas Laing s Exceptional Single Casks Q3 GLOBAL DISTRIBUTOR NEWSLETTER
11 Introduction Established in 1948 by Fred Douglas Laing, Douglas Laing & Co. specialises in the selection and release of specialist, craft Scotch Whiskies. The company philosophy is to bottle the way the distiller intended at a high alcohol strength and proudly without chill-filtration, preserving the robust and unique character of the Whisky. The result is as close as most people come to experiencing that rarest of pleasures sampling a dram straight from its cask in the hallowed surroundings of a distillery warehouse Our Exceptional Single Casks are a family of three distinct, yet complementary, brands, that feature Single Malt and Single Grain Scotch Whiskies from a vast range of Scotland s Distilleries. From the eminent Laphroaig and Macallan Distilleries, to the magical Glen Garioch and the now closed Port Ellen Distillery, Douglas Laing s Exceptional Single Casks deliver variety, quality and a rare opportunity to experience truly unique, genuinely limited edition Whiskies Exceptional Single Casks
12 Provenance Single Cask Single Malt Scotch Whisky Exceptional Single Casks
13 Old Particular Single Cask Single Malt & Single Grain Scotch Whisky Exceptional Single Casks
14 Social Media Activity We regularly post about our Exceptional Single Cask range across our Douglas Laing social media channels. Coverage often includes new releases, events and tastings, award wins, and messages to celebrate special occasions, such as Fathers Day. facebook.com/douglaslaingwhisky instagram.com/dlaingwhisky twitter.com/dlaingwhisky Exceptional Single Casks
15 Awards EXCEPTIONAL SINGLE CASKS AWARDS XOP International Wine and Spirits Competition 2016: Silver Outstanding, XOP Mortlach 26 Years Old International Spirits Challenge 2016, Silver, XOP Caol Ila 25 Years Old The Whisky Magazine, Recommended Award: XOP Bowmore 25 Years Old OLD PARTICULAR Independent Bottlers Challenge: Gold - Old Particular Glenturret 27 Years Old International Spirits Challenge 2016, Silver, Old Particular Invergordon 28 Years Old International Spirits Challenge 2016, Silver, Old Particular Inchgower 20 Years Old Best Whisky Range: World Whisky Awards 2014 Gold Trophy: IWSC 2014 (Cask Strength Whisky) Gold Outstanding: IWSC 2014 (Craigellachie) Best of Scotland: Independent Bottlers Challenge 2014 (Clynelish) Gold: International Spirits Award 2014 (Ledaig) Silver: International Spirits Award 2014 (Clynelish) PROVENANCE Best Speyside: Independent Bottler Challenge 2014 Exceptional Single Casks
16 Douglas Laing s Remarkable Regional Malts
17 Bottle Sizes Each Remarkable Regional Malt is available in 5cl, 70cl and 4.5l sized bottles. Big Peat is also available in a 20cl bottling. Q3 GLOBAL DISTRIBUTOR NEWSLETTER
18 Limited Editions In addition to our core range of Remarkable Regional Malts, we have launched, and will continue to launch Limited Edition versions. Here are some examples: Rock Oyster Cask Strength January 2016 Scallywag Cask Strength May 2016 Timorous Beastie 40 Years Old August 2016 Big Peat Christmas All Islay & Cask Strength September 2016 Q3 GLOBAL DISTRIBUTOR NEWSLETTER
19 Food Pairings Home Baking Cheese Chocolate Seafood Meats Q3 GLOBAL DISTRIBUTOR NEWSLETTER
20 Cocktails The Epicurean Horse s Neck Timorous Beastie Old Fashioned Scallywag Manhattan Rock Oyster Margarita Big Peat Smoky Sour Q3 GLOBAL DISTRIBUTOR NEWSLETTER
21 Point of Sale Alongside a comprehensive range of printed literature (Z cards, Strut Cards, Pop Up Banners, posters, etc.) we have also produced a variety of branded point of sale materials. Here are just a few examples: You can view our full range of literature and merchandise by downloading Douglas Laing s Point of Sale Catalogue which can be found on the Douglas Laing Image Library. Download it by clicking here. Q3 GLOBAL DISTRIBUTOR NEWSLETTER
22 PR and Events We showcase the Remarkable Regional Malts at Whisky events and tasting sessions regularly throughout the year, and actively respond to requests for editorial and interviews to secure space in leading Whisky and lifestyle publications, including GQ and Vogue (pictured below). Q3 GLOBAL DISTRIBUTOR NEWSLETTER
23 Social Activity /DLTheEpicurean /DLTimorousBeastie /ScallywagWhisky Each Remarkable Regional Malts brand has its own dedicated Facebook page. We also post to joint Remarkable Regional Malts Twitter and Instagram profiles. You can see some examples of Facebook posts above. Q3 GLOBAL DISTRIBUTOR NEWSLETTER
24 Remarkable Regional Malts Awards TIMOROUS BEASTIE Silver: New Launch at World Whiskies Awards Design Gold: The Global Scotch Whisky Masters 2015 Silver: Blended Malt Scotch Whisky, International Wine and Spirits Competition 2015 SCALLYWAG Double Gold: San Francisco Spirits Competition 2014 Best Blended Malt: World Whisky Awards 2014 Finalist / 92 points / Excellent, Highly Recommended : Ultimate Spirits Challenge 2014 Best Packaging: Scottish Design Awards 2014 Silver: International Spirits Award 2014 Silver: IWSC 2014 ROCK OYSTER Silver: International Spirits Challenge 2016 Silver: Best Blended Malt Scotch, The International Whisky Competition 2016 Bronze: Best Blended Scotch NAS, The International Whisky Competition 2016 Double Gold: Best Blended Scotch, San Francisco Spirits Competition 2016 Cocktail Spirit 2015: Whisky Innovation Gold: International Spirits Competition 2015 Master: Blended/Premium, The Global Scotch Whisky Master 2015 Top 15 of all Whiskies Entered: Vancouver International Spirits Competition 2016 Top 75 of all Spirits Entered: Vancouver International Spirits Competition 2016 BIG PEAT Chairman s Trophy / 96 points / Extraordinary, Ultimate Recommendation : Ultimate Spirits Challenge 2014 Best Blended Whisk(e)y: Drammie Award 2014 Silver Outstanding: IWSC 2014 Best Blended Malt of the Year 2013: Whisky Advocate Gold: International Spirits Award 2013
25 Further Information All of our Remarkable Regional Malts are made available as cases of 6 x 70cl bottles. For more information about Douglas Laing s Remarkable Regional Malts, or to place an order, please contact us at info@douglaslaing.com Thank you for reading! Q3 GLOBAL DISTRIBUTOR NEWSLETTER
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