Ideas 15 entrepreneurs share what it takes to make a dream into reality BRIGHT. The. issue. PlingPong!

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1 Cupcakes & Cookies The sweet taste of success in baking business THE SELF MADE CAREER Four women discuss what they ve learned in their startups Ron Maceo Wright The BRIGHT Ideas 15 entrepreneurs share what it takes to make a dream into reality issue PlingPong! The newest game in town

2 [ TASTEMAKERS] Sweet, Sweet, Cupcakes & Cookies A RECIPE FOR SUCCESS IN THE BAKING BUSINESS. BY ARIEL HAYNES PHOTOS BY TATE CARLSON Some businesses emerge from complicated plans developed during months of research and organization, while others arise out of what seems scant planning, out of necessity or simply convenient timing. Two foodrelated business that have emerged of late in our area can be characterized by this second scenario. Marcia Ryan and Annette Gustafson both transformed a long-time passion for baking into successful businesses that surprise and delight their customers and the proprietors themselves. THE CUPCAKE LADY One day, Marcia Ryan answered a voic that would change her life. The voice belonged to the mother of one her daughter s friends. It said, Marcia, I was wondering if you would like to make 600 mini cupcakes in seven different flavors for Courtney s graduation on May 29? Ryan returned the call, puzzled as to why she, a cashier at Cub Foods for the past 29 years, was being MARCIA S CUPCAKE MarciasCupcakeKitchen MARCIA RYAN Age: 53 Background: Grocery cashier and mother of four Advice for new entrepreneurs: Know that you will have long hours in your day. Follow the opportunity that God has given you. 36 MAY 2017

3 FOOD SAFETY & THE LAW: FOR ENTREPRENEURS According to Minnesota Cottage Food Law, individuals can sell up to $18,000 annually of food such as baked goods, certain jams and jellies, home canned pickles, vegetables or fruits made in their home kitchen. Producers must register with the state and take a food safety course followed by additional food training every three years, mda.state.mn.us asked to become a baker. I don t even know how to start to make 600 cupcakes, was Ryan s reply. The mother was undaunted. She insisted that Ryan could indeed accomplish this feat and that she would be amazing at it. A week prior, the sermon at Ryan s church had been about not passing up opportunity when it is offered, and after much thought and prayer, she decided that this was an opportunity she was not going to pass up. After delivering all the cupcakes to the party, the mother posted photos on Facebook. She said some super kind words about me and the work I did, and how delicious the cupcakes were, Ryan says. The very next day I got my second graduation party order and it hasn t stopped since. A year later, in August 2016, Ryan retired from Cub Foods after 30 years in the grocery business, to work on cupcakes full time. I am really happy with how my business has grown, and only by word of mouth, Ryan says. She s been surprised by how much time, work, energy (and love) it takes to create custom cupcakes, cakes and cookies. Many a wedding, retirement party, luncheon and birthday have been graced by Ryan s love and this month marks the second anniversary of Marcia s Cupcake Kitchen. FAMILY DENTISTRY WORLD TAEKWONDO TM ACADEMY Discover the Black Belt Within Si nce E. Fish Lk Rd Maple Grove DrJohnYaeger.com Feel el Good & od Get the results you want without dealing with overcrowded gyms. Martial arts is the perfect activity to help you reach your fitness goals. Try us out FREE for 1 week and see the difference for yourself. &Look Great This SPRING! TAEKWONDO for all ages (3yrs. and up) Fitness Bootcamps 24hr Gym and MORE! Find a location near you at: WE VE EXPANDED! Plymouth Maple Grove Champlin Space is very limited Mention this ad and receive information on our Enrollment Specials!* Five languages Strong Academic Curriculum Competitive Weekly Rates Call or visit LittleNewtons.com for more information. *For new families enrolling after 12/1/2016 MAPLEGROVEMAG.COM 37

4 [ TASTEMAKERS] MOLASSES DISCOVERY For Annette Gustafson the idea of a business evolved slowly over a few years. I ve always enjoyed baking and always shared my cookies with friends, family and coworkers, she says. She often received feedback that her cookies were the best cookies they d ever had! Gustafson started entering her cookies into local competitions to see if she really did have some good cookies. And sure enough, the judges agreed. She won numerous ribbons at local and state fairs. Her molasses spice cookie alone has won twelve ribbons in the last 5 years including a blue ribbon at the Minnesota State Fair in My first venture selling cookies started as a bake sale to benefit Children s Cancer Research Fund, Gustafson explains. She hosted the bake sale for a few years but, much to the disappointment of customers, the cottage food laws at the time restricted her from continuing. In July 2015 a new cottage food law went into effect, allowing for more flexibility in when and where food items could be sold. When Gustafson learned about the change, she immediately registered. I wasn t sure what I d do with my registration at the time, but knew I could now sell cookies to those that wanted them, she says. By April 2016, Gustafson had launched Birch Bakehouse. Using her professional background creating user experiences for applications and websites, she created the name, branding and online presence for the new business. I created a line of cookies I m proud of. All cookies are made from scratch and home baked in small batches, she says. I m particular about food quality. I bake using ingredients that contain no artificial flavors, no artificial colors, and no preservatives. And, her cookies are made to order, so they are always fresh. I ve exceeded my original expectations, and I m surprised at how good things are going, she says of her business. She especially likes hearing customers discuss which cookie is their favorite some can t pick just one. ANNETTE GUSTAFSON Age: 39 Background: Interface designer, creating user experiences for applications and websites in health care and financial services Upon reflection, Gustafson believes that making and selling cookies is an extension of her creative side. Although hers is a small enterprise, she s learned more about business and accounting and enjoys being in the kitchen trying new recipes and BIRCH BAKEHOUSE birchbakehouse.com Facebook: BirchBakehouse Advice for new entrepreneurs: Have fun! Don t let fear hold you back. There were many times I thought the whole idea of doing this would be perceived as silly, and wondered who would buy my cookies. refining baking techniques, as well as meeting new people, both customers and fellow bakers. Cookies are something that make me happy, she says, and I love sharing and experiencing the happiness my cookies bring to others. 38 MAY 2017

5 RECIPE movingmaplegrove.com Each office indirectly owned and operated Call for a free home valuation! Chocolate Trio with Walnuts: This cookie won a ribbon at the Minnesota State Fair three years in a row ( ). CHOCOLATE TRIO WITH WALNUTS Makes cookies Ingredients 1 cup plus 3 Tbsp. unbleached all-purpose flour (6 ounces) ½ cup unsweetened Dutch-process cocoa powder (2 ounces) ½ tsp. baking soda ½ tsp. coarse kosher salt 4 ounces semi-sweet chocolate chips ½ cup (1 stick) unsalted butter 6 ounces granulated white sugar 4 ounces dark brown sugar 2 large eggs 1 tsp. pure vanilla extract ½ cup chocolate chunks ½ cup white chocolate chips ½ cup coarsely chopped walnuts in DIGITAL format! LIVE HYPERLINKS to restaurants, arts, culture and more! ZOOM images and text for easy reading SHARE CONTENT with friends and family SEARCH ARCHIVES DOWNLOAD editions to read offline MULTIMEDIA opportunities available for advertisers maplegrovemag.com Walk-ins welcome! Directions 1. Preheat oven to 375 degrees. 2. Toast walnuts for 7 minutes; let cool. 3. Whisk together flour, cocoa powder, baking soda and salt; set aside. 4. Microwave butter for 45 seconds. Stir in semi-sweet chocolate chips until melted. Allow it to cool back to room temperature. 5. Beat chocolate mixture with granulated and brown sugars on medium speed for 3 minutes. Add eggs and vanilla and beat on medium speed for 1 minute. 6. Reduce speed to low; gradually add flour mixture. Fold in chocolate chunks, white chocolate chips, and walnuts. 7. Cool dough in refrigerator for 10 minutes. 8. Using a #30 cookie scoop, portion out dough and drop dough onto parchmentlined baking sheets. Bake for 10 minutes, one sheet at a time. Cool cookies on baking sheet 10 minutes; then transfer the cookies to wire rack to cool. Additional tips from our bakers can be found at maplegrovemag.com. Amber Benson FNP-BC Cyndie Hibbs CPNP-PC Seeing newborns through college-age for over 45 years. See how we re different. wayzatachildrensclinic.com Maple Grove Clinic 9325 Upland Lane N, Suite 111 Maple Grove, MN Dave Quale MD MAPLEGROVEMAG.COM 39