HALAL RESTAURANT MARKET ANALYSIS

Transcription

1 HALAL RESTAURANT MARKET ANALYSIS

2 Canada's restaurants industry generates $68 billion sales in annual sales, which equals almost 4% of Canada s economic activity. Canada's restaurants employ 512,200 young people under the age of 25 - that's one in five youth jobs. Restaurants provide more first jobs than any other industry. The restaurant industry directly employs more than 1.2 million people, or 6.9% of the Canada's workforce - making it the country's fourth-largest employer. Foodservice Sales by Sector (Millions) Change (Millions) Change (Millions) Change (Millions) Change Quick-Service Restaurants $ 21, % $ 21, % $ 23, % $ 24, % Full-Service Restaurants $ 20, % $ 21, % $ 22, % $ 23, % Contract and Social Caterers $ 3, % $ 4, % $ 4, % $ 4, % Accommodation Foodservice $ 5, % $ 5, % $ 5, % $ 5, % Institutional Foodservice $ 3, % $ 3, % $ 3, % $ 3, % Retail Foodservice $ 1, % $ 1, % $ 1, % $ 1, %

3 Government of Manitoba estimated the total halal meat market in Canada at $214 million, of which $80 million is from the beef market in According to Mintel, on an international basis, there were 12,154 new food and beverage product introductions that used the Halal claim, between January 2009 and November On average, Muslim households spend $31 per week on halal meat products. This is almost double the Canadian household meat expenditure of $17 per week. U.S. market for Halal products was estimated at US $12 billion in 2008, with this figure as a proxy, annual Halal food sales in Canada were deemed to exceed US $1 billion. Since 1995, domestic sales of Halal food in the U.S. have increased by more than 70%. Area No Alberta 271 British Columbia 181 Manitoba 32 New Brunswick 13 Newfoundland 11 Northwest Territories 1 Nova Scotia 27 Ontario 1,655 Prince Edward Island 3 Quebec 291 Saskatchewan 37 Total 2522

4 Halal Restaurants in Alberta There are more than 9,800 restaurants, bars and caterers in Alberta. $10 Billion in annual sales generated by the restaurant industry. 137,700 people directly employed in the restaurant industry, 6.2% of Alberta s workforce. $3 Billion in food and beverage Products purchased every year. 2.5 Million Visits to restaurants every day in Alberta. Muslim families in the province spend about $31 a weekon halal meat -- about double the amount most Canadian households spend on meat Calgory Metro Edmonton Metro Northern Alberta Total

5 Total no of halal restaurant in Edmonton is 102 restaurants and total no caterers in Edmonton is 33 caters. Spending over $300 per month on halal meat products as compared to Calgary 0%, Ottawa 8%, Toronto 4.5% and Vancouver 7.1%. Top Halal restaurants Restaurant Catering Reviews Annual revenue Rating Sunbake Pita Bakery Yes Yes 23 $1.21M 4.5 Home Style Donair&Sub Yes No Castle bake Yes Yes Westgate Halal Meat & Deli Yes No 1 $1.43M 5 Fritou Yes Yes 1 $45,214 4 Sahabah Yes No 1 3 Monas Pizza & Donair Yes No Fat Boys Donair yes Yes 9 N/A 3.5 Flying Kabobs Yes Yes 1 N/A 5 Albaraka Meat Shop Yes No 1 N/A 1

6 Top Halal Caterers Address Reviews Rating Jomha's Halal Meat & Deli 134th Avenue NW, Edmonton 2 2 The Village Roper Road NW, Edmonton, Shiraz Argyll Road NW, Edmonton 9 4 Checkers Pizza 82 Avenue NW, Edmonton 9 3 Al Basha Food Mart 134th Avenue NW, Edmonton 46 4 Monthly Halal Meat Expenditure City $0 $1-$49 $50-$99 $100-$149 $150-$199 $200-$249 $250-$300 Over$300 Ottawa 0.0% 16.7% 25.0% 16.7% 16.7% 8.3% 8.3% 8.3% Toronto 0.0% 11.3% 30.1% 26.3% 14.3% 6.8% 6.8% 4.5% Edmonton 0.0% 6.7% 33.3% 6.7% 6.7% 0.0% 20.0% 26.6% Calgary 7.1% 7.1% 57.1% 7.1% 14.3% 7.1% 0.0% 0.0% Vancouver 0.0% 0.0% 35.7% 7.1% 28.6% 0.0% 21.4% 7.1% Total 0.5% 10.1% 32.4% 21.3% 14.9% 5.9% 8.5% 6.4%

7 Red Deer's population in 2013 was 97,109 On average, Red Deer families make $75,553 a year

8 Annual Growth rate of Canadian food and restaurant industry growth rate is 6.6, and 6.2 in Alberto. Food Industry growth rate Area wise growth rate 3.00% 2.50% 2.00% 1.50% 1.00% 1.60% 2.20% 2.60% 6.70% 6.60% 6.50% 6.40% 6.30% 6.20% 6.60% 6.20% 0.50% 0.00% Fullservices Restaurants Services Fast food restaurants Caterers 6.10% 6.00% 5.90% Canada Alberta Average sales Per consumers by Province Alberta has the highest per capita commercial foodservice sales ($1,991), as well as the country's fastest-growing commercial foodservice sales, up 8.9 percent. Ontario has the largest population but its per capita commercial foodservice sales total $1,485. Manitoba has the lowest per capita commercial foodservice sales at $1,214, followed by Quebec at $1,289. 8

9 1 Burger King's takeover of Tim Hortons The federal government has approved Burger King's takeover of Tim Hortons, with conditions intended to protect jobs at the iconic Canadian coffee and doughnut chain. The merged company becomes the third-largest fast food company in the world, with sales totaling $23-billion annually. 2 Foreign Direct Investment FDI in food manufacturing was $8.4 billion in 1999, rising slowly to $9.8 billion in 2007, and then rising sharply to the $14 to $16 billion level for the period 2009 to The vast majority of CDI came from the U.S. and Europe. All other countries represented less than $0.6 billion throughout the period. 3 A&W Food Services of Canada A&W is a Canadian fast food restaurant chain, A&W Canada was part of the U.S.-based A&W Restaurants chain, but was sold to Unilever in 1972, and then bought by its management in It no longer has any corporate connection to A&W operations outside of Canada. MTY Food Group, which by then owned Country Style acquire Mr. Sub at the end of October 2011 for $23 million.

10 Population Growth by Ward (sector) Ward Percent Gain Ward 1 64,547 68, % Ward 2 68,558 72, % Ward 3 64,987 69, % Ward 4 70,849 75, % Ward 5 66,600 70, % Ward 6 72,281 76, % Ward 7 62,284 64, % Ward 8 66,999 68, % Ward 9 80,664 94, % Ward 10 60,475 61, % Ward 11 61,916 64, % Ward 12 77,338 91, % Total 817, , %

11 s Increasing population of Muslims in Alberta - this allows the restaurants to enjoy a large range of customers, as they are now able to purchase premium halal dishes. Halal restaurants has been extremely successful in Edmonton and other locations of Alberta. They are trying to established international market. o Day by day rising halal restaurant and food industry due to Focus on Healthy Diets. Participation within a growing industry. w Canada is a multicultural country, thus not many people are enjoy trying other foods out of their culture. A lot of monetary funds required to set up the halal restaurants. Increasing competition and higher costts of raw materials. Slow economic recovery mean fewer consumers eating outside the home.

12 50 Street 3 Halal Restaurants 82 Avenue 7 Halal Restaurants 127 Street NW 2 Halal Restaurants 137 Avenue 1 Halal Restaurants 134 Avenue 14 Halal Restaurants

13 Area Average Traffic (weekly) 137 ave and 127 street 35,800 Whyte Ave (82 ave) 24, Street 64,00 Jasper Ave 25,550 Whitemud drive and Gateway blvd 99,100 Population by Neighborhood Area Neighborhood Area Population PEMBINA ave and 127 street BARANOW 1,368 Total Wardno 2 72,534 DOWNTOWN 13,148 Jasper ave and 112 street Total Wardno 6 76,136 IDYLWYLDE 1,798 Whyte ave Total Ward no 8 68,857 13

14 Direct Competitors La Shish Kabab House Shiraz Restaurant IstanbulRestaurant Mashawee Checkers Pizza Branches West End. Downtown. Whyte Ave. Millwoods. All are Edmonton Address 224 Mayfield Common Edmonton. 118 Street Edmonton. 82 Avenue Edmonton. 23 Avenue Edmonton. 127 Street, Edmonton, Alberta Argyll Road NW Edmonton. 82 Street Edmonton, AB 127 Street NW, Edmonton, 82 Ave Edmonton, AB Menu Pita Wraps, Paninis Soup, Salads, Mezza Appetizers, La Shish Plates lamb kebab wrap, falafel pita wrap, kebbies (sic), Appetizers Salads Kebabs Beverages Entress,Desserts Adana Kebob, Beef Casserole, Turkish Coffee, Calamari, Adana Kebab, Beef Shish Kabob, Adana Chicken Kebob, Beef and Chicken. beef and chicken, kabobs, shawarma, grape leaves, Price Range $11-30 $11-25 $11-30 $11-30 $11-25 $11-30 revenue $45,214 N/A N/A N/A N/A N/A Frozen Pizza Chicken Pizza Beef pizza Kebabs/wraps Biryani,salads Donair Hours of operation 11.00am-12.00pm 11.00am-11.00pm 11.30am-9.00pm 11.00am-10.00pm 11.00am-11.00pm 3.00pm-12.00am Waiter service No Yes Yes Yes Yes Outdoor seating Yes No No No No No No Caters Yes No Yes Yes No Yes

15 SUBWAY is an American fast food restaurant franchise that primarily sells submarine sandwiches (subs) and salads. It is owned and operated by Doctor's Associates, Inc. Subway is one of the fastest growing franchises in the world, with 43,035 restaurants in 108 countries and territories as of November 15, 2014.It is the largest single-brand restaurant chain and the largest restaurant operator globally. Paramount Restaurants is a chain restaurant in the Canada. Provides delicious dishes with lighting and chandeliers, wall surface waterfalls, rich colour palettes, traditional music, and warm welcoming staff, and restaurants provide a pleasing environment for all dining needs. Fresh East is a new quick-serve restaurant concept from Paramount Fine Foods that began with the aspiration to introduce people's taste buds to the authentic savoury flavours of the Middle East. It is a hormone-free meats from its award-winning halal butcher shop, high-quality produce, breads and other ingredients. Fresheast By paramount Subway Mr Sub Pressed Branches Erin Mills. (Now Open) Ottawa. Queen Street. Mississauga Toronto restaurants In 110 countries 11 restaurant in Edmonton 7 restaurant in Edmonton Address Opening shortly in Edmonton St NW Edmonton. 149 St NW Edmonton. 172 St NW Edmonton. 118 Ave NW Edmonton. 137 Ave NW Edmonton. 109 Ave NW Edmonton. Jasper Ave NW Edmonton. Gateway Blvd NW Edmonton. 102 Ave NW Edmonton, Menu Breakfast Sandwich, Beef Shawarma Chicken Shawarma, Kafta, Fresh East Sub Sandwiches Salads Kids pak Drinks Breakfast Wraps, soups chili,salads,hot classics, Deli, subs Original classics Price Range $ Under $ 10 $ 5-15 Under $ 15 Revenue N/A N/A N/A N/A Hours of operation 6.00am-9.30 pm 24 hours 11am-10.30pm 11am-9.00pm Waiter service No No No Yes Outdoor seating Yes No No No Caters Yes No Yes Yes Drinks,breads, Sandwiches,soups and sides Southwestern Club, The Boss, Chicken Salads Easy Rider,

16 ITEMS FRESHEAST SUBWAY MR SUB PRESSED Pizza 5.5 Sandwiches Soup 5.19 Juice Salad Roasted chicken 6.75 Roasted beef 7.75 Shawarma 5.49 Items Paramount La Shish Kabab House Shiraz Restaurant Istanbul Restaurant Mashawee Shawarma Kebab(chicken) Kebab(beef) Soup Appitizer Salads Juice Dessert

17 Political Economical Social Technological Legal Environmental Canada is a capitalist, pluralistic and multicultural nation, it operates an economic system where both the government and private enterprise direct the economy. Laws governing the restaurants appear to vary slightly from state to state Government regulations and policies directly affect the industry. Restaurant markets in the Canada are developing due to pluralism and multi culture. Canada has the lowest total tax costs, it has The Most Business-Friendly Tax Policy in the World. The Canadian economy is turning a corner, but rising food and labour costs, as well as competition for the food dollar, will continue to make this a challenging environment for restaurant operators. Canada is a developed, multicultural and pluralistic nation and one of the wealthiest in the world. Mixed culture, multilateralism is prosper signsfor development of restaurant industry. Around 41% is young population of total population. Technology is playing a key role in restaurant and catering services for instances online order and payment. Around 40 % of locals orders online. Rapidly evolving technological advances, changing expectations on the part of the public concerning access to information and services. In order to do business in Canada, and to comply with government regulations, there is a need of variety of licenses and permits from different levels of government. Agriculture and Agro- Food Canada (AAFC) is responsible for a number of Acts passed by the Parliament of Canada that are related to agriculture and food in Canada. The restaurant industry tends to flourish during the summer or warm months. This is due in part to an increase in tourism in many cities, and warmer temperatures naturally encourage locals and visitors to venture outdoors. Seasonal changes can have an impact on business in the restaurant industry, which forces many restaurant owners to increase or boost their marketing campaigns.

18 People 18 to 34 year old eat out more often than other age groups. Female are more interested in eating food than men % Eat-out by income group 32.50% than families with children. As income increases, consumers eat away from home more frequently. People 18 to 24 year old eat out more often than other age groups % 15.00% 10.00% 11.60% 14.00% 21.60% 24.40% Restaurants related activity by age group through internet using Visit a restaurant s website Age 18- Age Age Age All Adult Age % 72% 71% 60% 49% 30% 5.00% 0.00% Under $50,000 $50,000 to 90,000 $100,000 to $149,000 $150,000 to 199,000 More than $200,000 Place an order for takeout or delivery Make a reservation Post or read restaurant reviews on consumerdriven sites like Yelp View a restaurant s social media pages 43% 63% 52% 39% 24% 18% 33% 43% 36% 31% 29% 15% 27% 46% 28% 20% 19% 9% 22% 35% 24% 19% 14% 6% 45.00% 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 19.20% Eat-out by age group 24.90% 40.20% Purchase merchandise from a restaurant s website 15% 20% 16% 15% 12% 7% 5.00% 0.00%

19 Canada s demographic environment continues to change with much of the population growth fueled by immigration. This population segment of newcomers are considered a prime growth factor. Time crunch Canadian consumers are working harder, less time to plan and cook meals. Consumers opt more for quick service meals and replacing restaurant meals with prepared food from retail grocery outlets. The continuing emergence of the Internet and social media is having a profound effect on the way consumers communicate about and access the foodservice industry. It is believed that restaurants play a significant role when it comes to jobs, tourism and economic prosperity. The growth in Muslim population. Rising incomes in primary markets for Halal foods. Increasing demand for safe, high quality food in the primary markets. Increasing demand for greater variety in primary markets.

20 Restaurant and food service inspection across Canada is generally carried out by these organizations: Provincial Governments Municipalities Regional Health Authorities For licensing in this sector there are some requirement and things need to be done. 1. Registering a business name and incorporation. 2. Get a Municipal business license. 3. Obtaining a Provincial operating license. 4. Ministry of Labor Employment Standards. 5. Workers Safety and Insurance Board 6. Business insurance. 7. Building construction/alteration. Halal food regulations Government of Canada's recently made amendment to its Food and Drug Regulations. It is now mandatory that any claims to a food product being halal be accompanied by the name of the certifying body or person. Religious food law and modern food law have points where their relationship intersects. Halal labelling requirements are mandatory.

21 Baranow The Baranow neighbourhood is a long and narrow neighbourhood located in the southwest corner of the Castle Downs area. Baranow is a unique neighbourhood in that it is almost entirely non-residential in character. Commercial and business/industrial land uses predominate and residential land uses are clustered in two distinct areas, one in the north and one in the south central area of the community. Baranow is ahigh density neighbourhood, with many low rise apartments buildings. A few original homes from the 1960s remain along the eastern neighbourhood edge, but the majority of buildings were constructed in the late 1990s and early 2000s. Carlisle Caris one of the neighbourhoods iŷ the Castle Do ǁ Ŷ s OutliŶe PlaŶ aƌea. The neighbourhood is located south of 145th Avenue, north of 137th Avenue, west of 124th street and east of 113A Street. Carlisle was developed on land annexed to the City of Edmonton in Development within the neighbourhood began in the 1970s shortly after the land was subdivided and construction continued into the 1980s with some remnant construction continuing on into the 2000s. Multi-unit structures are an integral part of the neighbourhood and are situated alongcollector roads. Recreation opportunities and parkland are located next to the communityleague and the elementary school in the centre of the neighbourhood. Hudson The Hudson neighbourhood is located within the Palisades Area Structure Plan in north Edmonton. The Hudson Neighbourhood is bounded on the east by the commercial area fronting 127 Street, on the north by Cumberland Road and on the west by an existing industrial area at 140 Street. The southern boundary of the neighbourhood is delineated by the commercial development fronting onto 137 Avenue. Kensington Prior to World War I, Edmonton was in the midst of a real estate boom. From the time it was incorporated as a town in 1892 until 1913, Edmonton expanded its boundaries substantially. The land that Kensington includes was subdivided by 1911 and was part of a large block of land that was annexed by Edmonton in At the time, the nearest development to Kensington was the village of Calder just to the south, and Calder itself was some miles from the developed portion of Edmonton. Wellington Wellington is located between 132 Avenue and 137 Avenue, and west of 127 Street to the McArthur Industrial neighbourhood. The area is part o f a large parcel of land that was annexed to Edmonton in At the time, the nearest development to Wellington was the Village of Calder to the southeast, which was some miles from the developed portion of Edmonton. Development in Wellington remained low until the area was subdivided in the 1950s. Most of the remainder of the neighbourhood was developed during the 1960s, and a small amountof residential construction continued for the next couple of decades.

22 Baranow Carlisle Hudson Kensington Wellington Age Group Male Female Total Male Female Total Male Female Total Male Female Total Male Female Total , Total ,165 1,875 1,985 3,860 1,040 1,055 2,095 1,770 2,090 3,560 1,585 1,605 3,190

23 Household Income Households Baranow Carlisle Hudson Kensinton Wellington Under $10, $10,000 to $19, $20,000 to $29, $30,000 to $39, $40,000 to $49, $50,000 to $59, $60,000 to $79, $80,000 to $99, $100,000 to $124, $125,000 to $149, $150,000 and Over Total 530 1, ,390 1,255 Education Level People Baranow Carlisle Hudson Kensinton Wellington No Certificate, Diploma or Degree High School Diploma or Equivalent Apprenticeship or Trades Certificate or Diploma College or Other Non-University Certificate or Diploma University Certificate or Diploma Below Bachelor Level University Certificate or Diploma at Bachelor Level or Above Total 780 1,470 2,825 2,615

24 Ethnic Origins People Baranow Carlisle Hudson Kensington Wellington European Origins British Isle Origins 245 1, ,200 1,435 Other North American Origins (Includes Canadian) 190 French Origins Aboriginal Origins Latin, Central, and South American Origins Caribbean Origins South Asian Origins West Central Asian and Middle Eastern Origins East and Southeast Asian Origins African Origins Oceania Origins Total 965 4,900 2,155 3,870 3,885

25 EMPIRE PARK Empire Park is a diverse neighborhood, with residential, commercial, institutional and industrial land uses. Unlike most Edmonton neighborhoods, Empire Park is characterized by a very high proportion of multi-family housing. Most dwelling units are contained within row housing and apartment complexes. The neighbourhood is bounded by three major roadways including: Calgary Tail to the east, Whitemud Drive to the south, 111th Street to the west, and by 51st Avenue to the north. Southgate Shopping Centre is the primary commercial development within the neighborhood and the major shopping facility for residents of nearby neighborhoods. Southgate is situated on the western side of Empire Park and occupies approximately one quarter of the neighborhood's property area. Additional businesses are located along 51 Avenue and Calgary Trail South. Thanks to the neighborhood's central location residents are easily able to access a range of commercial and employment areas. RIDEAU PARK The area in which Rideau Park lies was annexed to the City of Edmonton in Rideau Park is a rather compact neighborhood and is quite diverse in terms of its land use. The neighborhood is bounded by a collector road to the south, an arterial to the west and freeways to the north and east. Large landscaped boulevards buffer the neighborhood from these roadways. The bulk of development in Rideau Park occurred during the 1970s with another significant development period in the late 1990s. Residential structures are mixed within the neighborhood. Single and semi-detached homes account for approximately one third of all units, while low-rise apartments account for the remaining dwelling units.

26 Education Level EmpirePark People Rideau Park Empire Park Rideau Park Age Group Male Female Total Male Female Total No Certificate, Diploma or Degree High School Diploma or Equivalent 1, Apprenticeship or Trades Certificate or Diploma College or Other Non-University Certificate or Diploma University Certificate or Diploma Below Bachelor Level University Certificate or Diploma at Bachelor Level or Above 1, Total 4,415 1,500 Total 2,650 2,555 5, ,060 1,875

27 HUDSON Fort Edmonton was first established on the site of today s legislature grounds, west of the Downtown neighborhood. However, the Hudson Bay Company Reserve lands were situated directly north of the Fort, and as the town grew it was forced to locate east of the Fort to allow for expansion. As a result, the turn of the century commercial hub of activity was located at Jasper Avenue and 97th Street. Jasper Avenue remains the main avenue but commercial activities have expanded significantly to the west of 97th Street, once the Downtown was able to expand into the south portion of the reserve. OLIVER Oliver is an older inner city neighbourhood, located immediately west of downtown, and bordered to the south by the River Valley and to the west by 124 Street. It was once known as EdŵoŶtoŶ s West EŶd, but was renamed in the 1950s after pioneer citizen Frank Oliver. Development in Oliver began during the 1880s when several institutional structures were built. The General Hospital and the original Misericordia Hospital were joined by numerous churches, several schools and a cloister. Residential development was firmly in place prior to World War I with infill or remnant parcels occurring in the 1930s. At the time, the southern and western portions of Oliver formed one of EdŵoŶtoŶ s more fashionable residential areas with many large homes and tree lined boulevards. Smaller, less ornate homes were built on infill sites, but primarily in the northern portion of Oliver.

28 Oliver Downtown Age Group Male Female Total Male Female Total ,375 2,680 5,055 2,255 2,165 4, ,790 1,355 3,145 1, , , , ,120 1,085 2, , , ,640 2, ,055 Total 8,495 9,010 17,505 5,725 5,200 10,925 Education Level People Oliver Downtown No Certificate, Diploma or Degree 1, High School Diploma or Equivalent 3,865 2,225 Apprenticeship or Trades Certificate or Diploma 1, College or Other Non-University Certificate or Diploma 2,765 1,435 University Certificate or Diploma Below Bachelor Level University Certificate or Diploma at Bachelor Level or Above 6,135 4,295 Total 16,110 9,835

29 Household Income Households Ethnic Origins People Oliver Downtown Oliver Downtown Under $10, $10,000 to $19,999 1, $20,000 to $29,999 1, $30,000 to $39,999 1, $40,000 to $49,999 1, $50,000 to $59,999 1, $60,000 to $79,999 1,590 1,055 $80,000 to $99,999 1, $100,000 to $124, $125,000 to $149, $150,000 and Over Total 11,550 6,630 European Origins 3,205 1,435 BritishIsle Origins 7,190 3,665 Other North American Origins (Includes Canadian) 2,475 1,675 French Origins 1,905 1,220 Aboriginal Origins Latin, Central, and South American Origins Caribbean Origins South Asian Origins West Central Asian and Middle Eastern Origins East and Southeast Asian Origins 1,570 2,040 African Origins Oceania Origins Total 19,310 11,820

30 STRATHCONA Development in Strathcona began with the arrival of the Calgary and Edmonton Railway line in Early development centred on the area of Whyte (82) Avenue, now called Old Strathcona. Subsequent commercial development extended along Whyte Avenue where, from 1908 to 1949, a streetcar line joined Strathcona and downtown Edmonton (via 99 Street). The neighbourhood became part of Edmonton when the City of Strathcona amalgamated with Edmonton in GARNEAU Garneau is one of EdŵoŶtoŶ s oldest inner-city neighbourhoods. Garneau was first developed as part of the City of Strathcona, and was fully developed when it joined Edmonton in the 1912 amalgamation. Since GaƌŶeau s early development, the expansion of the adjacent University of Alberta and the development of the Whyte (82) Avenue commercial area, have changed the residential makeup of Garneau. Although some of the original single-detached homes remain, large portions of the neighbourhood have been redeveloped into row housing and apartment buildings. University student housing and fraternity houses are located in northwest Garneau. The neighbourhood also contains a significant number of commercial businesses located along 109 Street, Whyte Avenue and 112 Street. QUEEN ALEXANDRA The northern portion of the Queen Alexandra neighbourhood formed part of the original Town of Strathcona, which was incorporated in Subdivision soon followed, and the area became part of Edmonton in the 1912 amalgamation. The area experienced strong growth prior to World War I and much of the area north of University Avenue to Whyte Avenue was developed rapidly. Singledetached residences dominated, but commercial land uses in the area of Whyte Avenue and 104 Street were also established as tƌathđoŷa s commercial district began to develop. The bulk of development south of University Avenue occurred during the 1940s and later.

31 Strathcona Garneau Queen Alexendra Age Group Male Female Total Male Female Total Male Female Total Total 4,630 4,225 8,855 3,515 3, ,395 2,200 4,595 Household Income Households Strathcona Garneau Queen Alexendra Under $10, $10,000 to $19, $20,000 to $29, $30,000 to $39, $40,000 to $49, $50,000 to $59, $60,000 to $79, $80,000 to $99, $100,000 to $124, $125,000 to $149, $150,000 and Over Total 5,185 4,045 2,670

32 Strathcona Garneau Queen Alexendra Education Level People Ethnic Origins People European Origins 1,500 1, BritishIsle Origins 4,170 2,525 2,070 Other North American Origins (Includes Canadian) 1,970 1, French Origins 1, Strathcona Garneau Queen Alexendra NoCertificate, Diplomaor Degree High School Diplomaor Equivalent 1,975 1, Aboriginal Origins Latin, Central, and South American Origins Caribbean Origins South Asian Origins West Central Asian and Middle Eastern Origins East and Southeast Asian Origins , African Origins Apprenticeship or Trades Certificate or Diploma College or Other Non-University Certificate or Diploma University Certificate or Diploma Below Bachelor Level University Certificate or Diploma at Bachelor Level or Above , ,790 3,880 2,005 Oceania Origins Total 11,095 7,930 5,490 Total 8,310 6,385 4,170

33 Sifton Park Sifton Park is one of seven residential neighbourhoods in the Clareview district, and bounded on three sides by major roadways and by the Kennedale Ravine to the south. The Sifton Park area was first subdivided in 1912 during one of EdŵoŶtoŶ s early land booms. Despite its early start, the area remained beyond the bounds of urban development for many years. Sifton Park is one of seven residential neighbourhoods in the Clareview district, and bounded on three sides by major roadways and by the Kennedale Ravine to the south. The Sifton Park area was first subdivided in 1912 during one of EdŵoŶtoŶ s early land booms. Despite its early start, the area remained beyond the bounds of urban development for many years. York The York neighbourhood is located in northeast Edmonton. It was developed during the 1960s, when Edmonton was experiencing steady population growth. At the time, the typical dwelling unit was the single detached home. Unfortunately these structures could not be added to the market quickly or cheaply enough to satisfy the demands of the growing population. The planning for the York neighbourhood sought to meet the need for more dwelling units, and in 1967 row housing units in EdŵoŶtoŶ s first condominium complex were offered for sale in York. Belvedere Portions of Belvedere were originally part of the village of North Edmonton and were annexed to Edmonton in Until the annexation of the Town of Beverly in 1964, Belvedere was considered the outskirts of northeastern Edmonton. Belvedere sits along Fort Road, a key connector between Edmonton and Fort Saskatchewan. With the opening of the Swift Company Packing Plant in 1908, commercial uses began to develop along the road and within the Belvedere neighbourhood. However, the majority of residential development in Belvedere occurred during the 1950s and 1960s.

34 Sifton Park York Belvedere Age Group Male Female Total Male Female Total Male Female Total Total 1,180 1,130 2,310 1,930 1,965 3,895 2,560 2,545 5,105 Education Level People Sifton Park York Belvedere No Certificate, Diploma or Degree ,295 High School Diploma or Equivalent ,130 Apprenticeship or Trades Certificate or Diploma College or Other Non-University Certificate or Diploma University Certificate or Diploma Below Bachelor Level University Certificate or Diploma at Bachelor Level or Above Total 1,920 3,260 3,990

35 Household Income Households Ethnic Origins People Sifton PARK York Belvedere Sifton PARK York Belvedere European Origins ,225 BritishIsle Origins 395 1,390 1,110 Other North American Origins (Includes Canadian) French Origins Aboriginal Origins Latin, Central, and South American Origins Caribbean Origins South Asian Origins West Central Asian and Middle Eastern Origins East and Southeast Asian Origins African Origins Oceania Origins Total 880 1,470 2,290 Total 2,785 4,915 5,975

36 Blackburn The Blackburn area was annexed to the City of Edmonton on January 1, The Blackburne neighbourhood was developed from the 1990s onwards. The Blackburn area was annexed to the City of Edmonton on January 1, The Blackburne neighbourhood was developed from the 1990s onwards. Blackmud Creek Prior to undergoing urban development in the late 1990s and early 2000s, the Blackmud Creek area was in agricultural use. The plan for Blackmud Creek was intended to take advantage of existing natural features within the area and to create an attractive and affordable residential community. A natural area of mixed tree species is preserved in the Virginia Park Woodland, located in the northeastern portion of the neighbourhood, and provides habitat for local flora and fauna species. Ellerslie The Ellerslie neighbourhood was planned and in the early 2000s, and development started soon after. Construction in this community was rapid, and the residential portions of the neighbourhood are now considered complete. The neighbourhood is bounded by Anthony Henday Drive to the north, 91st Street / Parsons Road to the west, Ellerslie Road to the south, and 66th Avenue to the east.

37 BLACKBURNE BLACKMUD CREEK ELLERSLIE Age Group Male Female Total Male Female Total Male Female Total , , , Total ,540 1,230 1,300 2,530 2,780 2,740 5,520 Household Income Households BLACKBURNE BLACKMUD CREEK ELLERSLIE Total ,000

38 Education Level People Ethnic Origins People BLACKBURNE BLACKMUD CREEK ELLERSLIE BLACKBURNE BLACKMUD CREEK ELLERSLIE Total 1,195 1,890 4,240 Total 1,650 2,975 6,665

39 Intersections Neighbourhood Area Average Rent Cost 127 Street and 137 Ave BARANOW CARLISLE 845 HUDSON N/A KENSIGTON 897 WELLINGTON 813 Whitmud Dr and Gateway blvd EMPIRE PARK 896 RIDEAU PARK N/A Jasper Ave & 112 ST HUDSON N/A OLIVER Street and Whyte Ave STRATHCONA 713 GARNEAU 838 QUEEN ALEXANDRA Ave and 50 Street SIFTON PARK N/A YORK 850 BELVEDERE Ave and 50 Street BLACKBURNE 821 BLACKMUD CREEK N/A ELLERSLIE N/A Source: Edmonton.ca

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