American Distilling Institute. Media Kit 2017
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1 American Distilling Institute T H E V O I C E O F C R A F T D I S T I L L I N G Media Kit 2017 CORE READERS: CRAFT DISTILLERS VENDORS RETAILERS AND DISTRIBUTORS TRADE ORGANIZATIONS The American Distilling Institute is the oldest and largest organization serving craft distillers. Founded in 2003, ADI has been instrumental in the growth of the craft community through education, networking and creating the largest gathering of licensed distillers in the US. ADI is the Voice of Craft Distilling HARD COPY CIRCULATION CONFERENCE ATTENDEES 9200 READERS DISTILLER MAGAZINE CONFERENCE ATTENDANCE E-NEWSLETTER 1200 DSP S 28,000 TOTAL READERSHIP 146 VENDORS 40% OPEN RATE
2 PUBLICATIONS ADI Media Kit 2017 American Distilling Institute RATES Distiller magazine & Resource Directory The annual Distiller s Resource Directory is a 168-page publication that has served as the definitive reference for craft distillers and industry professionals. In tandem with the Directory, the expanded Summer, Fall and Winter issues of Distiller magazine create a quarterly publication packed with information on distilling technique and production articles, industry breakthroughs, book reviews, cocktail news, profiles of key figures and interviews. Distiller magazine and the Distiller s Resource Directory are The Voice of Craft Distilling. Distiller distiller the voice of craft distilling Distiller distiller the voice of craft distilling Inside the Barrel: Terroir, Cost & Sourcing Grains Are Grapes Haitian Clairin Hawaiian Shochu Boston Bars Belgian Distilleries Old Tom Gin Juniper The Best in Craft Spirits Results from the ADI Judging 2016 Spirits Conference The Day the Silver Trail Distillery Exploded Bush Gin Tasmanian Whiskey Sorghum Rum PRINT AD *Back Cover *Inside Front/Back Full Page 1/2 Vertical 1/2 Horizontal 1/4 Page Vertical 1/4 Page Horizontal **1/8 Horizontal Please refer to the AD SUBMISSION SPECIFICATIONS for submitting your art. AD SIZE (ADD.125 FOR BLEED) x mm x mm x mm x mm x mm x mm 3.63 x mm x mm 7.5 x mm x mm 3.63 x mm x mm 7.5 x mm x mm 3.63 x mm x mm DIRECTORY ONLY $3500 $2800 $2640 $1680 $1680 $1020 $1020 $540 2 ISSUES 3 ISSUES 4 ISSUES $2975 $5950 $2380 $4760 $2244 $4488 $1428 $2856 $1428 $2856 $864 $1728 $864 $1728 $459 $918 $2826 $8478 $2261 $6783 $2132 $6369 $1356 $4068 $1356 $4068 $821 $2463 $821 $2463 $436 $1308 $2685 $10,740 $2148 $8592 $2026 $8104 $1288 $5152 $1288 $5152 $779 $3116 $779 $3116 $414 $1656 ADVERTISER POLICIES: Purchase of any size ad qualifies you for a complimentary annual membership Annual membership (a value of $250) is required for conference registration Advertisers are also eligible to place an item-specific ad in the new For Sale by Vendor section of the ADI Forum * Title, Platinum and Gold Sponsors can guarantee back cover, inside and front cover placement by adding $1,000 for Directory and $500 for Distiller **Advertisers placing an 1/8 page ad must place in a minimum of two issues Contact Matt Jelen at matt@distilling.com or for more information.
3 PUBLICATIONS ADI Media Kit 2017 American Distilling Institute DISTRIBUTION & CALENDAR Distiller is now distributed in national retail locations. Distiller magazine is distributed through a mix of distribution channels serving a dedicated industry readership as well as a targeted national audience. The magazine is available in key markets throughout the United States at highvisibility newsstands and prominent retailers such as Barnes & Noble and Books-A-Million. DISTRIBUTION Direct Mailing to over 1200 DSP s (Distilled Spirits Plants) and at the following events: Unified Wine & Grape Symposium Sacramento, CA Jan , 2017 USBevX Washington, DC. Feb , 2017 ADI Craft Spirits Conference & Expo Baltimore, MD Apr. 4-6, 2017 Craft Brewers Association Conference Washington, D.C. Apr , 2017 Craft Beverage Expo Oakland, CA Tales of the Cocktail New Orleans, LA Jul , 2017 Kentucky Bourbon Festival KY Craft Spirits Carnival San Francisco, CA June 17-18, 2017 San Diego Spirits Festival San Diego, CA Aug , 2017 Issue PUBLISHING CALENDAR Ad Reservation Deadline Materials Deadline Publication Date Resource Directory January 13, 2017 January 20, 2017 March 24, 2017 Summer Distiller May 5, 2017 May 12, 2016 July 14, 2017 Fall Distiller July 28, 2017 August 4, 2017 October 6, 2017 Winter Distiller October 27, 2017 November 3, 2017 January 5, 2018
4 Full Page with Bleed x add.125 bleed all edges Live area: 7.5 x /4 V 3.63 x /2 V 3.63 x Tasmania The Next Whiskey Destination? by PHILIP MORRICE John Wielstra, of Corra Linn Distillery, examines the new Macquarie strain of local barley. Photo Davin of Tero Photography Full Page No Bleed 7.5 x AD SPECIFICATIONS: 1/4 H 7.5 x /2 H 7.5 x 4.88 TRIM SIZE: x / mm x mm BLEED:.125 or 1/8 / mm required on all sides 1/8 H 3.63 x 2.38 LIVE AREA: of 7.5 x / 190.5mm x mm (Please keep all type within the page live area to ensure nothing is trimmed. American Distilling Institute publications are not responsible for trimming of type or graphics outside of the live area.) CROP MARKS: No crop or bleed marks please. FORMAT: For best results, please submit your file as a Press-Quality PDF. TIFF, JPG or EPS files are also accepted if they are 300 dpi resolution at the correct ad size. Adobe Illustrator files are also accepted if text is converted to outline. All files must be CMYK (no spot, RGB or Index colors accepted) and 300 dpi. (Images from a website will not be accepted); all fonts should be outlined. Please name your file with the following convention: advertiser name_ (fa/win/su)15distiller. Our magazine is online in flipbook format which enhances your ad with a direct link to your website. We suggest you include the url in your ad so a link to your website is evident. Ads or art submitted at 72 dpi (from the web) are not accepted. FILE SUBMISSION: Please compress your ad materials to smaller than 10MB with Stuff-It or Zip for submissions; or use the drop box info provided below for larger files. Include in the subject line of your the following tag line: advertiser s name, size of ad, and issue date (ex Directory or Su_ Distiller). PLEASE SUBMIT YOUR AD TO DROP BOX: or to gail@distilling.com 10 th AnnualJudging american distilling institute craft spirits 2016 Our Best Judging Ever! awards Tiburon California After a year of planning, four days of bottle sorting and three marathon days of tasting spirits, the gold medals. ing two best of class, six best of category and seven mood coming out of the 2016 Judging of Craft For the first time, ADI opened the judging to Spirits was that this was our best judging ever international entries from any continent. Spirits until next year. came in from countries as varied as Finland and A total of 645 spirits were entered, more than South Africa. One Italian entry, Turin Vermouth, ever before. The sorting and cataloguing of bottles tied with Minnesota s Tattersall Distilling for second most awards, with eight. went with barely a hitch. Years of working with a solid corps of judges paid off as all the panels got At the awards gala in San Diego, the hometown down to business quickly. New glassware provided distillery, Ballast Point Brewing and Distilling by Glenncairn performed beyond expectations, garnered six awards and another hometown helping the judges to easily and accurately discern distillery, Malahat Spirits, walked away with the aromas and flavors. The backroom staff functioned best of class rum. Two James Spirits, Tamworth like a well-oiled machine. And the venue provided Distilling, Still 630 and New Holland Spirits all a welcome island away from the rest of the world, earned five awards. with comfortable environs, clean air, ample space Only 43.7% of the spirits received medals, one and good light. But most importantly, the variety of the lowest percentages of any spirits judging. and level of spirits was nonpareil. ADI is proud that our judges are discerning and Distillers earned 13 double-gold, 48 gold, 111 any medals awarded designate exceptional spirits silver and 110 bronze medals. The most-awarded to be proud of. What follows is a list of 282 exceptional spirits to be proud of and enjoyed. distillery was Heritage Distilling Company, of Gig Harbor, WA, who brought in 20 awards, includ- 46 distiller Traditional Cachaça stills fill the production area at the Fazenda Canavial distillery in, Ouro Preto, Brazil. Three of the stills pictured were made by Max Makowski, a partner in the distillery who has moved on to teach still making. Photo Joao Jesus Tiago da Mata 60 distiller Smoked ice cubes, olive oil infusions and weekly changing milk punches are among the regular attractions at Backbar. 124 distiller Best of Class Certified Craft Distilled Spirits International Max [ left to right, top to bottom ] WHISKEY Woodinville Whiskey Co. Straight Bourbon Whiskey VODKA Hudson Valley Distillers Spirit Grove Vodka VODKA MOST NEUTRAL Heritage Distilling Company Elk Rider Wheat Vodka GIN Heritage Distilling Company Elk Rider Gin RUM Malahat Spirits Cabernet Barrel Rum BRANDY Jaxon Keys Winery & Distillery Jepson Old Stock Brandy LIQUEUR Tattersall Distilling Orange Crema Liqueur SPECIALTY SPIRIT Tattersall Distilling Aquavit [ left to right ] VODKA Rodionov and Sons Polugar Caraway Vodka BRANDY Chateau de Laubade Extra Single Estate Bas Armagnac WHISKEY Zuidam Distillers Millstone Single Malt 12-Year-Old Sherry Cask by Harry Haller A SUMMER 2016 distiller 75 SUMMER 2016 distiller 47 the Stillmaker Makowski applies heat to a piece of copper to anneal it, making the metal malleable and easier to shape. Photo Lori DeVeuve Brazilian living in Rhode Island decides to design a still and contacts a Chinese manufacturer to build the prototype. The Chinese tell him they ll be at the Independent Spirits Expo and he ought to come meet them there. While at the convention, the Brazilian is corralled by a rag-tag team from Tennessee who, after a few drinks, has him agreeing to help with their TTB application, distillery layout and product line. Visiting the future site of the distillery, the Brazilian talks with a local gentleman, at which time the Brazilian mentions that he both built and showed fellow distillers how to build traditional alembic stills. The Tennessee native asks the South American if he could have a class. Others follow and, seven WINTER distiller 61 BOSTON Cocktail Bars story & photography by Virginia Miller FALL 2016 distiller 125
5 2017 ANNUAL SPONSORSHIPS & EXHIBITING PACKAGES ADI Media Kit 2017 TITLE: $14,000 Double Booth (10x20); ability to expand booth to 20x20 for an additional $2,000 Six staff Expo Passes / 4 guest Expo Passes One reserved tables at the Gala dinner (must provide RSVP list) Full page ad in our publications: the Distillers Resource Directory and the Summer, Fall and Winter issues of Distiller magazine (preferential placement in all issues) Expand full page ad in Resource Directory to a four page fold out ad for an additional $2,500 Add blow in card to Summer, Fall or Winter issues of Distiller Magazine for an additional $1,000 per issue Logo imprint on the following media: Bi-monthly E-newsletter ADI website home page & conference page Conference/Expo signage & program Welcome screens in session rooms Name badges Complimentary one-page insert (or gift) into conference bag First priority space consideration and access to booth map and location until Dec. 1st. First priority access to sponsorship add-on items until Dec. 15th Access to attendee list spreadsheet post conference PLATINUM: $12,000 Double Booth (10x20) Four staff Expo Passes / 3 guest Expo Passes Full page ad in our publications: the Distillers Resource Directory and the Summer, Fall and Winter issues of Distiller magazine Expand full page ad in Resource Directory to a four page fold out ad for an additional $2,500 Add blow in card to Summer, Fall or Winter issues of Distiller Magazine for an additional $1,000 per issue Logo imprint on the following media: Bi-monthly E-newsletter ADI website home page & conference page Conference/Expo signage & program Welcome screens in session rooms Name badges Second priority space consideration and access to booth map and location until Dec. 10th. Second priority access to sponsorship add-on items after Title sponsors GOLD: $10,000 Single Booth (10x10) Three staff Expo Passes / 2 guest Expo Passes Full page ad in our publications: the Distillers Resource Directory and the Summer, Fall and Winter issues of Distiller magazine Add blow in card to Summer, Fall or Winter issues of Distiller Magazine for an additional $1,000 per issue Logo imprint on the following media: Conference signage Welcome acreens in session rooms Conference website page Third priority space consideration and access to booth map and location until Dec. 30th. Third priority access to sponsorship add-on items (after Platinum sponsors) SILVER: $7,000 Single Booth (10x10) Half page ad in our publications: the Distillers Resource Directory and the Summer, Fall and Winter issues of Distiller magazine Priority placement on show floor (after Gold) BRONZE: $5,000 Single Booth (10x10) Quarter page ad in our publications: the Distillers Resource Directory and the Summer, Fall and Winter issues of Distiller magazine Priority placement on show floor (after Silver)
6 2017 CONFERENCE / EXPO ADI Media Kit 2017 STANDARD BOOTH PRICING: Single Booth 10x10 $2,700 Double Booth 10/20 $3,800 EARLY BIRD PRICING (deadline Jan. 15th) Single Booth 10x10 $2,500 Double Booth 10x20 $3,600 Single = One 6 table, 2 chairs, sign and drapes, 2 Expo passes / Double = Two 6 table, 4 chairs, sign and drapes, 4 Expo passes * Gala passes can be purchased for $50 a person or a table can be reserved for $450 (seats 10) ** When reserving a table for the Gala exhibitors must provide RSVP list CONFERENCE REGISTRATION OPENS DECEMBER 15th CONFERENCE NUMBERS 1,500 ATTENDEES 75 SESSIONS 100+ SPEAKERS 146 EXHIBITORS 16 WORKSHOPS photo courtesy of Visit Baltimore Our hotels and the Convention Center are located next to Camden Yard, in the vibrant Inner Harbor. We are working with the Maryland Distillers Guild 15+ distilleries strong and distilleries in Washington, D.C. to offer an experience like no other! keep in distilling.com
7 NEW SPONSORSHIP ADI Media Kit 2017 OPPORTUNITIES GIN SUMMIT SPONSORSHIPS Itaquatur sam laut omnientem re por solorias evella quaeperestio blat aut estiumet liquaes ecusaera ipsunda ntibus sent pro magnias accum que eium rerit quaecum alia denis aut min nullatem ducidis alictae con provitibus aliquat quidelis ma vendeliquia de poreprores doles dolores magni non rectioreped mint aliquid elendit ionsequi idi dessunti voluptur? Quia ped ut volor a pedi ut as aut erumquis es res prae. Ovitate sitias in pa cum quas et esci dolliquas res $2000 INCLUDES: Signage at show Half page ad in Distiller magazine Logo in Gin Summit program Logo on distilling.com website Mention in Distiller summer issue $1000 INCLUDES: Signage at show Logo in Gin Summit program Mention in Distiller summer issue JUDGING SPONSORSHIPS ADI s Judging of Craft Spirits is the largest and most-respected judging devoted to craft spirits. ADI accepts entries in all classes and categories of craft spirits from small, independently owned distillers, blenders, bitters makers, and producers of aperitifs & fortified wines. Each year, both US and international entries are tasted blind and evaluated by or expert panels of judges made up of distillers, journalists, bar owners, bartenders, retailer, wholesalers, distributors and importers. $4000 INCLUDES: Full page ad in Distiller magazine summer and fall issues Recognition at Awards Gala Recognition in Judging article in summer issue of Distiller magazine distilling.com website logo placement $2000 INCLUDES: Half page ad in Distiller summer issue Recognition at Awards Gala Recognition in Judging article in summer issue of Distiller magazine $1000 SPONSORSHIP OF BEST OF CLASS AWARD Company name etched into award Recognition at Awards Gala Recognition in Judging article in summer issue of Distiller magazine
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