Tomato & Health Labeling survey New Zealand

Transcription

1 Tomato & Health Labeling survey New Zealand New Zealand Wattie s (Heinz) Canned Whole Peeled Tomatoes Mainstream supermarket Tomatoes are a source of lycopene a powerful antioxidant which acts as an internal bodyguard. This seems to be a generic description that Heinz have put on all their tomato based products it s generally not in a particularly predominant location on the package. New Zealand Campbells V8 vegetable juice Mainstream supermarket This doesn t have a health claim as such but it s red and obviously high in tomato juice. Interesting that it says energise your day with V8 vegetable juice. Note that while the health points don t say tomato, all the bullet points are a carrot and tomato together so the product is using the healthy image of tomatoes

2 New Zealand Gregg s (Cerebos) 4 small sachets of tomato paste in a box Mainstream supermarket Gregg s Tomato Paste is a rich, natural source of lycopene. Lycopene is natural antioxidant found in tomatoes.

3 Tomato & Health Labeling survey - Spain Spain Nestle/Solis Tomate frito widely available Natural source of lycopene Did you know that lycopene is an antioxidant which is naturally found in tomato and has beneficial effects for your organism. More information at (if you click in the website you have more detailed information on lycopene and its benefits)

4 Tomato & Health Labeling survey - Turkey Below are 5 samples of TAT product labels which contains " lycopene depot" statement on. But, unfortunately due to some changes in the Turkish Regulations, TAT will not be able to write such expression on the labels. Most probably after clearing stocks, TAT will pass off to new labels without any " lycopene depot" statement. Up until that time the below are valid, anyway. Turkey TAT Ketchup Grocery stores Lycopene depot There are 5 different sizes. All of them are without additives, except the special production for Cafes and restaurants. These ones have starch in it. All of them have got: The ingredient list, how to use and store the product, nutrition fact table (arranged upon Turkish Regulations)

5 Turkey TAT Diced Tomatoes and Peeled Tomatoes Grocery stores Lycopene depot There 2 different sizes of diced tomatoes. All of them have got: The ingredient list, how to use and store the product, nutrition fact table (arranged upon Turkish Regulations) Turkey TAT Tomato juice Grocery stores Lycopene depot There are 4 different flavored tomato juices, 3 packed in 1000 ml glass bottles and one filled in tetrapack 1000 ml cartons. All of them have got: The ingredient list, how to use and store the product, nutrition fact table (arranged upon Turkish Regulations)

6 Turkey TAT Grocery stores Lycopene depot There are 5 different sizes of canned tomato paste and 2 sized of tomato paste in jars. All of them have got: The ingredient list, how to use and store the product, nutrition fact table (arranged upon Turkish Regulations)

7 Tomato & Health Labeling survey United Kingdom United Kingdom Napolina Whole range of tomato products, including tomato paste, canned tomatoes, canned cherry tomatoes, crushed tomatoes, Mainstream supermarkets Rich in lycopene United Kingdom Heinz Tomato puree Mainstream supermarkets Source of lycopene Lycopene: 5mg per 10ml dessertspoon Lycopene is an antioxidant, naturally present in tomatoes. Research has shown that lycopene is important for the maintenance of health.

8 United Kingdom Heinz Passata Naturally contains lycopene Naturally contains lycopene Lycopene: typically 10mg per 100g serving Lycopene is an antioxidant, naturally present in tomatoes. Research has shown that lycopene is important for the maintenance of health. United Kingdom Heinz ketchup Mainstream supermarkets Naturally contains lycopene

9 United Kingdom Dettori s Chopped tomatoes in Rich Tomato Juice Mainstream supermarkets Source of lycopene United Kingdom Dolmio Original sauce for Bolognese Mainstream supermarkets Suitable for vegetarians 1 serving = 1/5 of your daily intake of fruits and vegetables as recommended by nutritionists

10 United Kingdom Libby s Tomato Juice Mainstream supermarkets A source of lycopene Drink Libby s tomato juice as part of your healthy diet Libby s tomato juice is a source of lycopene. Lycopene is an antioxidant and there is increasing evidence to show that it helps the body fight cell damaging free radicals. In ingredients list: 5mg lycopene per 200ml serving A 200 ml serving= 50% of the EC Recommended Daily Allowance of vitamins C and E United Kingdom Del Monte Premium Tomato Juice Mainstream supermarkets Con you believe something this delicious can be so good for you? Tomato juice is a source of Vitamin E which is an antioxidant said to help the body fight against cell damaging free radicals. It also contains the antioxidant Lycopene which your body finds easier to absorb from processed tomatoes.

11 United Kingdom V8 100% vegetable juice Mainstream supermarkets At V8 we think tomatoes are great packed with beta carotene, a good source of vitamin A as well as a wholesome source of fibre V8 Original juice as contains Lycopene In nutritional information: Lycopene: 8mg per 100ml 150 ml = 1portion of fruit & veg

12 Tomato & Health Labeling survey - USA USA DelMonte Petite Cut Diced Tomatoes w Zesty Jalapenos Mainstream grocery Front panel: Natural Source of Antioxidants: vitamins A & C and Lycopene. Back / side: Natural source of Antioxidants. DelMonte Tomatoes are a good source of Antioxidant Vitamins A & C, and a natural source of Lycopene, a powerful Antioxidant. Did You Know? Diets Rich in fruits and vegetables including tomato, may reduce the risk of some types of cancer and other chronic diseases.

13 USA Prego Campbell s 100% Natural Prego Italian Sauce Mainstream grocery Front panel: American Heart Association + Logo. Back / side: more than ½ cup veggies per serving, Naturally good source of potassium USA Ragu - Unilever Organic RAGU, traditional pasta sauce Mainstream grocery Front panel: More than a full serving of veggies in every ½ cup of pasta sauce. Includes a tomato picture behind the word veggie Back / side: Eat Smart Logo: US Dietary Guidelines recommend eating a varied, nutritious diet within your calorie needs. Each ½ cup of this organic product contains a full serving of vegetables, is a good source of Vitamin A, contains no cholesterol, and trans fat, and is low in saturated fat.

14 USA California Sun Dry California Sun Dried Tomatoes Mainstream grocery Front panel: Fat Free Back / side: Tomatoes contain Lycopene, a phytochemical and proven antioxidant that fights fere radicals in the body. Once for ounce, sun dried tomatoes have 12 times the amount of Lycopene as a raw tomato

15 USA KNUDSEN& SONS,Inc. Very Veggie 100% Juice, Low Sodium Mainstream grocery Front panel: 22 mg LYCOPENE per serving in bright blue circle USA Con Agra - Hunts Tomato Ketchup Mainstream grocery Front panel: No preservatives, no artificial flavours. Back / side: Taste& Believe: Hunts blends red, ripe tomatoes with choice seasonings and spices for a great tasting ketchup that everyone will enjoy. And with no preservatives or artificial flavours, and a natural source of the antioxidant Lycopene.

16 USA Heinz: H.J. Heinz Co., L.P. Tomato Ketchup Mainstream grocery Front panel: forgot to take picture! Back panel: Lycopene in big letters with a red tomato burst saying Natural source of the antioxidant Lycopene. Then a paragraph saying: Lycopene is another great reason to love Heinz Ketchup! Lycopene is a powerful antioxidant and is found naturally in Heinz Ketchup (1.5 mg per serving) and other processed tomato products. Visit for more information on the lastes research.

17 Tomato & Health Labeling survey - Poland Poland Pudliszki Tomato ketchup supermarkets, hipermarkets -This ketchup has been created especially for children by Pudliszki, -It is ideal for your child: mild and perfect taste. Your child will love adding it to food, and you may be sure that Pudliszek is suitable for your child, -As Pudliszek consists of 100% of natural ingredients it does not contain preservatives and thickening agents. How is it possible? It is manufactured in a way similar to home-made preserves it is fresh for a long time thanks to the pasteurisation process, tight packaging in a special multi-layered bottle and foil under the cap. In the front Without preservatives, 100% natural ingredients. Poland M tomato ketchup Tomato ketchup supermarkets, hipermarkets Manufactured according to the original recipe of McDonalds, made from 24 ripe tomatoes, without colouring agents, preservatives or gluten

18 Poland Roleski Tomato ketchup Cheap groceries, discounts, supermarkets, small shops The best tomatoes, a composition of well-matched seasoning and a pinch of temperament created Ketchup Markowy. It will make each meal exceptional and perfectly seasoned. Indispensable for pizza, sandwiches, chips and grilled meals. Note: I have examined the Polish market very carefully according to your request taking into account the matters contained in the 3 items below. I have examined several dozens of tomato products and the information included in a substantial majority of labels is limited to basic data required under the law: - brand - name of product - ingredients - weight - best before Practically all labels contain information on - Nutritional Value - energy - protein - fat - carbohydrates Cooking recipes appear sporadically, and I have managed to find other information only a bit related to the matters you are interested in only in the enclosed products. Practically the only regulation regulating the matters related to nutrition and health claims made on foods is Regulation 1924/2006. All market participants (in particular competitive food-processing plants) strictly observe this regulation, and every inconsistency on the market is reported to competent governmental review units. As of today, practically no company on the market emphasises any health qualities of tomato products. Therefore, such information does not appear in advertisements promoting a specific product of any brand.

19 Some pro-health information, however very limited, is placed on ketchups for children (mostly in relation to ingredients and in order to emphasise natural qualities). Since 1996 the Promocja Zdrowia Foundation has been running a campaign Protect yourself against cancer eat vegetables and fruit 5 times a day. ACTIONS: - educating on change of diets of Polish people, promoting healthy eating habits, - establishing contacts with local bazaars and markets and shops to hold various promotional actions of vegetables and fruit, as well as processed vegetables and fruit (happenings to celebrate the World Health Day, actions at schools etc.). - printing and distribution of educational materials for local co-organizers (educational leaflets, guide) Media activities: - printing lottery coupons with text - press conferences - development and dispatch of informational materials to editors - announcement of nationwide educational contest From now on I shall eat vegetables and fruit 5 times a day / Participants need to submit to the Foundation a completed and signed declaration to eat 5 courses of vegetables and fruit on the lottery coupon. Contestants will participate in a draw of attractive prizes. The contest is accompanies by an educational action in the mass media. Works are under way on establishment of a Fruit and Vegetables promotion fund by the farmers, processors and salespeople, in order to promote: - actions aimed at informing on quality and features, including benefits, of eating fruit and vegetables, also processed ones, - actions aimed at promoting consumption of fruit and vegetables and processed food, in particular among children and teenagers - participation in exhibitions and fairs related to fruit and vegetable production as well as processing of fruit and vegetables, - market research on consumption of fruit and vegetables, including processed products, - scientific research and developmental works aimed at improving quality of fruit and vegetables, also processed ones, and at increasing their consumption, - training producers and processors of fruit and vegetables, - operations of domestic industrial organizations, including their representatives participating in works of specialist permanent and working committees of international organizations or being members of statutory bodies of such organizations dealing with fruit and vegetable market issues; Slaweck Paszkier, Heinz Poland

20 Tomato & Health Labeling survey - Italy We found only 2 companies which report claim about lycopene: MUTTI (tomato paste) and CONSERVE ITALIA with the brand CIRIO or VALFRUTTA (tomato paste, peeled tomatoes and crushed tomatoes). Also CONAD (own label) sells crushed tomatoes and peeled tomatoes (produced by Feger) with claims pointing out the lycopene content. In the case of cardboard blister (Cirio peeled tomatoes and Conad crushed tomatoes) the claims are only on cardboard and they are not repeated on the can label. Italy VALFRUTTA (Conserve Italia) Peeled tomatoes supermarkets Recent studies on diets and health point out the benefic effects of a diet rich in fruits and vegetables. In Particular, Tomato contains lycopene, a natural antioxidant, which, by fighting free radicals, contributes to preserve physical wellbeing There are different sizes. All of them are without additives, except acidity regulator and salt. All of them have got: The ingredient list, how to use and store the product, specificity of the fresh taste, nutrition fact table (arranged upon Italian Regulations)

21 Italy CIRIO (Conserve Italia) Tomato paste supermarkets Do you know that..tomato is naturally rich in Lycopene, the pigment responsible of its red color. Lycopene is a natural antioxidant, which aids to fight free radicals There are different packs (tubes, doypack and cans). All of them are without additives, except salt. All of them have got: The ingredient list, how to use and store the product, specificity of the Mediterranean taste and Italian tradition, nutrition fact table (arranged upon Italian Regulations)

22 Italy CIRIO (Conserve Italia) Peeled and crushed tomatoes supermarkets Tomato is naturally rich in Lycopene, the pigment responsible of its red color. Lycopene is a natural antioxidant, which aids to fight free radicals There are different sizes. All of them are without additives, except acidity regulator and salt. All of them have got: The ingredient list, how to use and store the product, specificity of the Mediterranean taste and Italian tradition, nutrition fact table (arranged upon Italian Regulations)

23 Italy MUTTI Tomato paste double and triple concentrates Widely available in many supermarkets Scientific studies demonstrate LYCOPENE, that gives the red color to tomato and that is contained also in Mutti Tomato paste is a natural antioxidant, which allows to obtain benefits for the health There are different packs (tube and cans), but ay the moment only the cans has the claims regarding lycopene). All of them are without additives, except salt. All of them have got: The ingredient list, how to use and store the product, specificity of the Mediterranean taste and Italian tradition, nutrition fact table (arranged upon Italian Regulations)

24 Italy CONAD (retailer s own brand) Processor FEGER Peeled and crushed tomatoes CONAD shops One more reason Besides being a good and nutritive food, tomato is a big friend for our body. In fact, it contains Lycopene, the natural pigment which gives to tomato its typical red color and has important antioxidant proprieties There are different sizes. All of them are without additives, except acidity regulator and salt. All of them have got: The ingredient list, how to use and store the product, specificity of the Mediterranean taste, nutrition fact table (arranged upon Italian Regulations)

25 Tomato & Health Labeling survey Portugal Guloso (Sugalidal) Tomato purée 500g, 1000g and 210 g Ketchup 340 g e 280 g Tomato sauces, q.b.original,q.b. pimentos, q.b. Cogumelos, q.b. Bolognese, q.b. Italina 450 g, Refogado and Regogado com alho 390 g Peled Tomato Crushed tomatoes and crushed tomatoes with flavors Grocery stores Naturally contains Lycopene There is one antioxidant that helps to eliminate the toxic substances from the organism Hungary Heinz Ketchup Supermarkets No preservatives, Natural

26 Australia (sold in Venezuela) Heinz ketchup Grocery stores Riche in lycopene Heinz tomato ketchup is a great source of lycopene. Lycopene gives the red colour to ripe tomatoes and is a powerful antioxidant. Lycopene 14mg per 100ml Australia (sold in Venezuela) Leggo s (Simplot Australia) Tomato paste Grocery stores Rich in lycopene, a powerful antioxidant Lycopene 22mg per 100g

27 Mexico Hunt s Traditional Pasta Sauce Grocery stores Hunt s Salsa para Pasta (sauce for pasta), Good Taste, Good for You Hunt s salsa doesn t only enhance the flavor of your favorite dishes, but also is a natural source of Potassium. In addition, the Lycopene and the antioxidants in the Vitamins A and C, are naturally present in tomatoes. Cooked tomatoes contain the highest quantity of Lycopene. Peru, Clombia, Ecuador Del monte Diced tomatoes & Tomato purée Grocery stores Source of vitamins A & C Do not contains artificial flavours and preservatives

28 Sweden Coop Tomater Coop supermarket No specific health claim found on any product Only natural on this product Sweden Ica Gott Ketchup Supermarket No specific health claim found on any product