S A V E TH E D A TE : C H E X

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1 M C H E X N A M E D O N I N C 5,0 0 0 L I S T! INSIDE THIS ISSUE: Chex Finer Foods named 1 to Inc 5,000 fastest growing private company list Chex Is Moving 1,4 Save The Date For Chex s Trade Show 1,4 Top Fall Items 3 Top Selling Holiday Items 3 Inc. magazine ranked Chex Finer Foods, third generation, specialty and natural foods distributor, number 83 in Food & Beverage and 2971 overall on its 30th annual Inc. 500, an exclusive ranking of the nation's fastest growing private companies. The list represents the most comprehensive look at the most important segment of the economy, America s independent entrepreneurs, including companies such as Microsoft, Zappos, Intuit, Jamba Juice, Zipcar, Clif Bar, Vizio, and Oracle. We re thrilled to be named on the 2011 Inc. 500 list and be recognized for the terrific growth we re experiencing, comments Jeremy Isenberg, Chex Finer Foods President. Chex Finer Foods, which has experienced three year sales growth of over 70%, distribute products to customers such as independent and leading retailers in New England, New York & New Jersey. Chex To Relauch Its Website! 4 The company s growth has been driven by its partnership approach with its customers. Our goal is to Deliver Excellence through a first class customer experience, superior product mix and insightful tools and expertise states Michael Isenberg Vice President. In a day and age where distributors are going to a self service model, we are adding programs, services and continually re-investing back into the business. Continued On Page 4 Chex Releases it s 1st Quarter Program 5 S A V E TH E D A TE : C H E X C H E X F IN E R F O O D S I S M O V IN G T O M A N SF IE L D, M A! T R A D E S H O W M A R C H Hot New Must Have Items From Chex 6 Fall Demo Recipe: Laurel 3 Hill Heirloom Bean Soup In January, 2012, Chex Finer Foods will be moving to a new home - 71 Hampden Rd in Mansfield, MA. This facility will double our warehouse space and add 33% more office space. We are excited to take our company to the next level. states Jeremy Isenberg, Chex Finer Foods President. We have experienced strong growth and Mark your calendars! The 2012 Chex Finer Foods tradeshow will be held on Wednesday, March 14th and Thursday, March 15th. This year, our 21st show, Chex will be Taking It To New Heights With Hot New Products and Sizzling Deals for the summer season. The show, held at Twin River in Lincoln, RI will feature spectacular promos, a shipper display program, exciting new items, merchandising tips, product sampling, demos, prizes & raffles. Continued On Page 4 Stay tuned for more details!

2 Page 2 M UST HAVE ITEMS FOR THE FALL SEASON The following items are our top sellers for the Fall season. They have a seasonal sales increase from Fall 2010 vs Summer Feature these to maximize sales for back to school, fall baking, healthy eating & more! Item Brand Description Pack/Size Category BETTER BEEF GRAVY MIX BETTR THAN GRVY 12/2.5 Sauces & BBQ Sauces BETTER THAN BOUILLION VEG. BASE 6/8 Soups BIGELO * VANILLA CHAI TEA 6/20 Tea, Coffee, Cocoa CARLSN * SPARKLING CIDER MACINTSH APP 12/25.4 Beverages and Drink Mixes FELIX *WILD LINGONBERRIES/SUGAR 12/14.5 Preserves, Honey, & Spreads GARLIC * PILAF GARDEN VEGGIE MEDLEY 8/6.5 Rices & Grains GARLIC * PILAF SANTA FE 8/7.5 Rices & Grains GARLIC * PILAF SPICY CAJUN 8/7.5 Rices & Grains GHIRAR * BAKING BAR 70% XTRA BITTRSWT 12/4 Baking & Dessert Mixes GHIRAR * UNSWEETENED COCOA 12/10 Tea, Coffee, Cocoa GUITTA * BAR 91% NOCTURNE EX DRK BAR 12/2 Candy & Confectionary GUITTA * CHOC CHIPS 63% EXTRA DARK 12/12 Baking & Dessert Mixes HTGMILL CRACKERS CLASSIC LUNCH MILK 12/12.3 Crackers & Breads JUSTINS * PEANUT BTTR CLSSC OG SQZ PCK 10/1.15 Preserves, Honey, & Spreads JUSTINS * CHOC PEANUT BTTR SQZ PACK 10/1.15 Preserves, Honey, & Spreads JUSTINS * MAPLE ALMND NUT BTTR SQZ PCK 10/1.15 Preserves, Honey, & Spreads JUSTINS * HNY PEANUT BTTR OG SQZ PACK 10/1.15 Preserves, Honey, & Spreads KITCHN * BEEF STOCK 12/32 Spices & Seasonings KITCHN * BEEF STOCK UNSALTED 12/32 Spices & Seasonings KITCHN * VEAL STOCK 12/32 Spices & Seasonings KITCHN * CHICKEN STOCK KB 12/32 Spices & Seasonings KITCHN * CHICKEN STOCK UNSALTED KB 12/32 Spices & Seasonings KITCHN * RSTD/UNSALTED VEGETABLE STCK 12/32 Spices & Seasonings KITCHN * UNSALTED VEGETABLE STOCK 8OZ 15/8 Spices & Seasonings KITCHN * BEEF STOCK 8 OZ 15/8 Spices & Seasonings KITCHN * CHICKEN STOCK 64OZ 8/64 Spices & Seasonings KNORR GRAVY MIX ROASTED TURKEY 12/1.2 Sauces & BBQ Sauces KNORR BOULLION CUBES BEEF FLVRD 24/2.125 Soups KNORR GRAVY MIX ROASTED PORK 12/1.3 Sauces & BBQ Sauces MARTIN * SPARKLING CIDER 12/25.4 Beverages and Drink Mixes MORGOR * CHICKEN STOCK MTG 12/32 Spices & Seasonings MORGOR * BEEF STOCK MTG 12/32 Spices & Seasonings MORGOR * VEGETABLE STOCK MTG 12/32 Spices & Seasonings MORGOR *FRENCH DEMI GLACE GOLD 12/1.5 Spices & Seasonings MORGOR * RED WINE SAUCE 6/11 Sauces & BBQ Sauces MORTON * ORG CINNAMON STICKS 3/.4 Spices & Seasonings MORTON CINNAMON STICKS 3/1.10 Spices & Seasonings MORTON ALLSPICE 3/1.40 Spices & Seasonings MORTON POULTRY SEASONING 3/2.10 Spices & Seasonings MORTON WHOLE CLOVES 3/1.30 Spices & Seasonings MORTON GROUND NUTMEG 3/2.30 Spices & Seasonings MORTON SAGE 3/.40 Spices & Seasonings MORTON WHOLE NUTMEG 3/2.20 Spices & Seasonings MORTON GROUND CLOVES 3/2.40 Spices & Seasonings MORTON GROUND ALLSPICE 3/2.30 Spices & Seasonings SANMAR * TOMATOES PUREE 12/28 Fruits & Vegetables TWELVE * SPARKLING BEV ROUGE 750ML 12/25.33 Beverages and Drink Mixes VERMNT * COMMON CRACKERS 12/7.5 Crackers & Breads WALKER * SHRTBRD FINGRS 2-PK #116 24/1.5 Biscuits & Cookies WICK F CHILI MIX 2-ALARM 12/3.625 Ethnic Foods

3 Page 3 TOP SELLING H OLIDAY ITEMS Item Brand Description Pack/Size KITCHN * CHICKEN STOCK 12/ MORGOR * CHICKEN STOCK MTG 12/ KITCHN * CHICKEN STOCK UNSALTED KB 12/ MORGOR * VEGETABLE STOCK MTG 12/ SANMAR * TOMATOES CRUSHED 12/ MORGOR * BEEF STOCK MTG 12/ SANMAR * TOMATOES WHOLE PEELED 12/ CARLSN * SPARKLING CIDER MACINTS 12/ KITCHN * TURKEY STOCK 12/ LAUREL * MULTIGRAIN TORTILLA CHI 12/ LAUREL * SEA SALT & LIME TORTILL 12/ SANMAR * TOMATOES DICED 12/ KITCHN * BEEF STOCK 12/ KITCHN * RSTD/UNSALTED VEGETABLE STCK 12/ MARCO * SOUR CHERRIES PTTD LGT 12/ KITCHN * BEEF STOCK UNSALTED 12/ RADMAK * DUTCH COCOA 12/ BONNE * PRESERVES STRAWBERRY 12/ SANMAR * TOMATOES PUREE 12/ WALKER * SHORTBREAD HIGHLANDERS 12/ LA VIE * PASTILLINES RASPBRY #60 20/5/ INDIA * BROWN SUGAR CUBES ROUGH 6/ MITCHEL * VANILLA CARAMELS - 6PC 16/ PAESANO * OLIV OIL EX VIR 1L OG 6/ TAVENERS * FRUIT PASTILLES BOX 6/14.1 L AUREL HILL HEIRLOOM BEAN S OUP DEMO R ECIPE Kitchen Basics More Than Gourmet Laurel Hill San Marzano Ingredients 1 bag Laurel Hill Heirloom Beans (57912) 1 tablespoon Laurel Hill Italian Olive Oil (46750) ½ cup diced onion ½ cup diced, peeled carrots ½ cup diced celery 2 cloves garlic, finely chopped 2 teaspoons Morton & Bassett Dried Oregano (81981) 2 teaspoons Morton & Basett Herbs De Provence (81955) 1 can San Marzano Diced Tomatoes (64682) 1 ½ ounces More Than Gourmet Veggie-Stock Gold (51167) dissolved in 4 cups hot water 2 teaspoons La Baliene Salt (50004), plus additional as needed 1 teaspoon Montosco Black Pepper (49400) Preparations Rinse and drain the beans and follow preparation instructions listed on the back of the bag. Heat the oil in a stockpot on medium-high, add the onion, carrots, and celery, and cook, stirring, about 5 minutes until the vegetables are soft, but not browned. Add garlic, herbs and cook, stirring, about 1-2 minutes more. Stir in the tomatoes and their juices, the dissolved Veggie-Stock Gold, and the beans. Bring the soup to a boil, then reduce the heat to medium low and add the salt and pepper. Simmer the soup for 1 hour or until beans are tender. Season with additional salt and pepper if needed.

4 Page 4 C HEX SELECTED TO INC 5000 LIST CONTINUED The company s Laurel Hill branded products have also contributed significantly to its growth. The flagship Tortilla chips are sold nation-wide with Whole Foods and have been recognized on ABC Early Show, Prevention Magazine, Health Magazine and more. Laurel Hill Kettle Cooked Potato Chips were launched in partnership with Whole Foods last January and its Sea Salt Kettle Chips were recognized by KitchenDaily.com as one of the Top 3 Best Tasting Original Flavored Kettle Cooked Chip. Founded in 1965, Chex Finer Foods celebrated its 45 th year in business this past year. In January, 2012, Chex Finer Foods will be moving its headquarters to Mansfield Massachusetts where it will double its warehouse space and add 33% more office space. C HEX TO UNVEIL N EW WEBSITE IN NOVEMBER Coming soon to an internet near The Chex Finer Foods website is about to be refreshed with a stylish new look and more features. We hope that our customers find our new site to be more interactive and informative, says Marketing Programs Manager Josh Goldmeier. The company also will be launching a new Facebook and Youtube page to provide product education, merchandising ideas, and a place to share successes with each other. All of these will be ready for launch by early November. We can t wait for you to check it out! C HEX IS MOVING TO MANSFIELD, MA C ONTINUED...this move will enable us to continue to be a Specialty and Natural Foods Distribution leader in the Northeast region for years to come. The new warehouse gives Chex 35,000 square feet of additional space along with 8 more loading docks which will allow Chex to be even more efficient. With the extra space, the company will have the ability to bring in more new products, and buy in on more trailer and container deals to provide even bigger promotions to our customers. In December, Chex will be adding a 48 foot tractor trailer to its fleet which will not only increase efficiency, but also enable the company to increase delivery capacity. The move to Mansfield also puts Chex closer to all major highways (95, 495, 195, and 90). While this move is a bittersweet one, leaving a warehouse that was home for over 20 years, Chex is excited for this opportunity and looks forward to showing off the new area to all of our customers and vendors. Until we officially move, please continue to send any mailings to our current address of 39 Franklin R McKay Rd. Attleboro, MA

5 Page 5 C H E X F IN E R F O O D S R E LE A S E S I T S 1 S T Q U A R T E R P R OG R A M Now available to pre book your favorite products, Chex Finer Foods is proud to unveil its st Quarter Program. Our Purchasing and Marketing teams have worked closely together to revamp the program making it bigger and better than ever. Loaded with hot deals and great new items, this years program is packed with Valentine and Easter products as well as items perfect for Super Bowl entertaining. One new line sure to be a hot mover are Laurel Hill Kettle Cooked Potato Chips available to all stores beginning in this program. With 3 Regular flavors (Sea Salt, Sea Salt & Vinegar, and Jalapeno) and 3 Reduced Fat (Sea Salt, BBQ, and Sea Salt &Cracked Black Pepper), these downright delicious snacks are perfect for Super Bowl entertaining or everyday snacking. Other new items this year include Marcy s Calabrese Crisps, Rogers Organic Ground Coffee, and two new Moonstruck Pecan Clusters (Milk and Dark Chocolate). For program details or pricing, please contact your sales representative or call our customer service team at (800) Laurel Hill Kettle Chips Marcy s Calabrese Crisps Hammond s Heart Lollipops Rogers Organic Coffee Moonstruck Easter Truffles C HU A O A R T IS IN A L V EN E ZU A L AN C H O C O L A T E B A R S Chuao Chocolatier (pronounced chew-wow) is the first Venezuelan Chocolatier based in the United States Skillfully blended, premium Venezuelan chocolate with all-natural ingredients Taste the Chuao commitment to high quality ingredients and their Venezuelan family heritage in every bite; finest ingredients, sustainably sourced Available in 6 innovative and delicious flavor combinations (including one with pop- ping candy and one with Potato Chips!) Item # Brand Description BAR SPICY MAYA BAR FIRECRACKER BAR CARACAS DARK BAR COCO DARK BAR PANKO DARK BAR W/ POTATO CHIP Type Pk/Sz 8/3.52 UPC

6 H O T N E W I TE M S P E R F E C T F O R F A L L T O A D D T O Y O U R S H E LV E S Page 6 M A Y C O O KI E C O M PA N Y Imagine a batch of homemade cookies ready to pop in the oven in just a few minutes with no fuss; that s what you get with The May Cookie Company Healthier than other cookie mixes with less sugar and more whole grains, no artificial flavors or colors. Just the good stuff and no guilt (20% less sugar than arrowhead mills chocolate chip cookie mix) Locally owned company based in West Hartford, CT Item # M O N T O SC O S P IC E G R IN D ER S Brand MAY MAY MAY AND Item # Description Type Pk/Sz * COOKIE MIX CHOC CHIP OATMEAL 6/17.75 * COOKIE MIX CHOC W/ CHOC CHIP 6/16.5 * COOKIE MIX OATMEAL CRAN 6/16.25 UPC R E F I LS Brand Introducing Montosco, the new exclusive brand for spices that blend design and food quality. The adjustable mill allows to obtain a very thin powder for even the most delicate dishes The refillable grinders are crafted with stainless steel and plexiglass; guaranteed for 15 years Description * BLACK PEPPER GRINDER * GARLIC SLICED GRINDER * BASIL LEAVES GRINDER * PARSLEY LEAVES GRINDER * ROSEMARY LEAVES GRINDER * CHILLI PEPPER CRSHD GRINDER * HIMALAYA PINK SALT GRINDER * CYPRUS SALT GRINDER * SICILIAN SEA SALT GRINDER * BRETAGNE GREY SALT GRINDER * BLACK PEPPER REFILL * GARLIC SLICED REFILL * BASIL LEAVES REFILL * PARSLEY LEAVES REFILL * ROSEMARY LEAF REFILL * CHILLI PEPPER REFILL * HIMALAYA PINK SALT REFILL * CYPRUS SEA SALT REFILL * SICILIAN SEA SALT REFILL * BRETAGNE GREY SALT REFILL Type Pk/Sz 8/1.5 8/.7 8/.5 8/.9 8/1.3 8/2.4 8/1.6 8/.7 8/.5 8/.9 8/1.3 8/2.4 UPC