CHAMBORD S BRAND ACTIVATION IN THE BRIDAL INDUSTRY

Size: px

Start display at page:

Download "CHAMBORD S BRAND ACTIVATION IN THE BRIDAL INDUSTRY"

Tamsyn Howard
5 years ago
Views:

1 CHAMBORD S BRAND ACTIVATION IN THE BRIDAL INDUSTRY

2 T H E TA S K AT H A N D As a prestigious beverage brand, Chambord had its sights set on the bridal industry with one goal in mind: to be at the forefront of special events across the nation. The BrownForman brand tapped Olio Event Group to create a strategic plan to promote, place, and bring Chambord to life by creating and executing a multi-day pop-up activation, an exclusive networking event, custom brand book, infographics, digital content, and influencer mailers.

3 CHAMBORD HOUSE A four-day pop-up activation was created in conjunction with New York Bridal Fashion Week, and included everything from exclusive evenings with the industry s most sought-after event planners, to daily activations open to NYBFW attendees. Thousands experienced the Chambord House, and,587,556 followers were reached from accounts shared, totalling 7,76,03 impressions on social media. Chambord plans to continue to make its mark at future New York Bridal Fashion Weeks in 09 and beyond..

EXCLUSIVE NETWORKING EVENT 80 of the most

Invitees were enamored by the evening, as

4 EXCLUSIVE NETWORKING EVENT 80 of the most relevant, engaging folks in the wedding industry attended Chambord s first ever exclusive networking event in Atlanta. Invitees were enamored by the evening, as seen through its social traction, reaching over 600,000 Instagram followers across accounts in the target industry and totalling 3. million impressions. Chambord plans to host the activation nationwide with an 8-part city tour.

go-to resource for those in the industry.

5 BRAND BOOK Detailed information on how to stock the bar, tools of the trade, and more gave this custom velvet book a reason to go beyond the exclusive event, acting as a key go-to resource for those in the industry. More than 00 custom velvet books have been printed to date.

STTHE OCKBAR THE BAR STOCK INFOGRAPHIC + In order to reach Chambord s target audience where they spend time the most, a suite of digital content was created, including 0 photo collections comprised

FRUIT YIELD CHAMPAGNE HOW MANY DRINKS HOW MANY DRINKS IN A BOTTLE?

bottle 5 servings in KEG KEG a bottle 65 servings in a keg 5 servings in a bottle 750 BOTTLE LITER BOTTLE OF LIQUOR 0 to servin gs in a bottle LITER OF LITER BOTTLE OF LIQUOR LITER OF SODA 5 to 7

SOMMELIER KNIFE 8. ICE BUCKET 8. ICE BUCKET This tall, elegant tool is used to measure and mix ingredients in your glass. It can even be used to gently layer liquids in the glass.

SIP IN THE RIGHT GLASSWARE 6 FOR EVERY OCCASION. 5 5 Mix, chill, pour! The shaker is cocktail to come a three-in-one tool that allows Cobble. A Bostontogether.

6 STTHE OCKBAR THE BAR STOCK INFOGRAPHIC + In order to reach Chambord s target audience where they spend time the most, a suite of digital content was created, including 0 photo collections comprised of thousands of shots for every occasion and two infographics highlighting the need-to-know for brides and hostesses. M Your List & Make Your ake List & Check it C Twice heck it Twice IN A BOTTLE? FRUIT YIELD CHAMPAGNE HOW MANY DRINKS HOW MANY DRINKS IN A BOTTLE? D I G I TA L C O N T E N T YOU R GO TO GUID ELIN ES FOR BEV ERA GE SUC YOUR GO TO GUIDELINES FOR BEVERAGE SUCCESS CES S 6 servings or CHAMPAGNE 8 toastings in WINE 6 servings or 8 toastings in a bottle 5 servings in KEG KEG a bottle 65 servings in a keg 5 servings in a bottle 750 BOTTLE LITER BOTTLE OF LIQUOR 0 to servin gs in a bottle LITER OF LITER BOTTLE OF LIQUOR LITER OF SODA 5 to 7 servings SODA 0 to servings in a bottle 5 to 7 servings 8 to 0 servings in a bottle LIME LEMON.5 oz /5 3 3 SHAKER N COUNT MUDDLER 5. MUDDLER 6. HAND JUICER 7. SOMMELIER 7. SOMMELIER KNIFE 8. ICE BUCKET 8. ICE BUCKET This tall, elegant tool is used to measure and mix ingredients in your glass. It can even be used to gently layer liquids in the glass. 8 hours hours hours hours SPEED POURING SPEED POURING 7 6. HAND JUICE 3. R. COCKTAIL JIGGE STRAINER MAXIMUM AGE SIP IN STYLE WITH THESTYLE RIGHTWITH GLASSWARE FOR EVERY OCCASION. SIP IN THE RIGHT GLASSWARE 6 FOR EVERY OCCASION. 5 5 Mix, chill, pour! The shaker is cocktail to come a three-in-one tool that allows Cobble. A Bostontogether. There are three your styles: Boston, shaker has a Like its cousin Continental and stainless steel the pestle, a top and a pint muddler is used herbs or other glass b. to grind fresh aromatics, and fruit, wood, stainless to crush ice. Most will be made steel or, in a This round, flat pinch, plastic. of tool fits snugly Like its cousin the pestle, a muddler is used to grind fresh fruit, Mix, chill, pour! The shaker is a three-in-one tool over that allows your surface the mouth allows liquid of a shaker. to pass cocktail to come together. are three styles: Boston, Continental and herbs or other aromatics, and to crush ice. Most will be made of Its perforate into ingredienthere your glass, d tsabehind. leaving Cobble. A Boston shaker has stainless steel top and a pint glass b. the ice and solidwood, stainless steel or, in ca pinch, plastic. Ergonomi juicers quickly separate pulp, citrus juice. pith and peel from fresh With her beautiful This round, flat tool fits snugly over hourglass the mouthshape, of a shaker. Its perforated Ergonomic juicers quickly separate pulp, pith and peel from fresh A larger the jigger is the cup measures surface allows liquid to pass into your glass, leaving the ice and solid star of your bar. citrus juice. ½ oz A more elegant of liquid, between while ¾ and form a smaller of oz corkscrew, a of liquid. Jiggers ingredients behind. cup measures main parts: folding together at their sommelier knife used to look like corkscrew, extendabl narrowest end, has three two cones fused from the neck emerged in recent however, more e arm of the bottle modern shapes years. and a small, hinged to lever the cork have A more elegant form of corkscrew, a sommelier knife has three knife. With her beautiful hourglass shape, the jigger is the star of your bar. main parts: folding corkscrew, extendable arm to lever the cork A larger cup measures ½ oz of liquid, while a smaller cup measures from the neck ofathe bottle and a small, hinged knife. pretty This tall,elegant ice bucket keeps your cubes tool isused between ¾ andglass. oz of liquid. Jiggers like two cones fused usedtotolook champagne or measure cold and can It can even be and mixhave spirits. chill white wine, ingredients in used tomore together at their narrowest end, however, modern shapes gently your layer liquids in the glass. emerged in recent years. A pretty ice bucket keeps your cubes cold and can chill white wine, champagne or spirits.. COCKTAIL STRAINER. COCKTAIL SHAKER JUICE LIFE Nice N Stems ice Stems STYLISH AND PRACT ICAL, THESE ESSEN TIAL TOOLS WILL HELP YOU MIX EVERYTHING FROM MARGARITAS TO MARTINIS. STYLISH AND PRACTICAL, THESE ESSENTIAL TOOLS WILL HELP YOU MIX EVERYTHING FROM MARGARITAS TO MARTINIS. R KNIFE. OR HIGHB ALL OR COLLI. HIGHBALL COLLINS NS These tall, wide-mou These tall, wide-mouthed, chimney-shaped glass tumblers are common for making thed, chimney-shaped glass common for making mixed drinks sipped slowly over ice. tumblers are mixed drinks sipped slowly over ice. 5. WHITE WINE A bit shorter and smaller than its red counterpart, the white wine glass is designed to preserve the cooler temperature and floral or citrusy aromas thataare distinctive of white wines. The stem prevents bit shorter and smaller than the sipper from accidentally warming the wine while holding the its red glass is designed counterpa rt, the white wine to preserve the glass. citrusy aromas cooler temperatu that are distinctive re and floral or This short, rather the sipper from of white wines. squat This short, rather without squat glass is perfect forglass serving spirits with or accidentally warming The stem prevents is perfect ice, as (like glass. serving spirits well its the wine while without ice, as well as cocktails the Oldfor Fashioned) as namesake, cocktails (like with or that holding the are built or muddled its namesake that are built or muddled right in the glass.right in, the Old Fashioned the glass. ) favorite! The tall, tapered shape enhances the pleasure of Our 5. WHITE WINE. OLD FASHI. OLD FASHIONED OR ROCK ONED OR ROCK 6. CHAMPAGNE FLUTE 6. CHAMPAGN drinking sparkling wine by maintaining its delightful, signature fizz and cooler temperatures. The narrow mouth complements Our favorite! The tall, tapered With its upside-do champagne s aroma and taste much like black raspberry, shape drinking enhances the wn cone With its upside-down cone shape, wide brimshape, and long stem, the cocktail sparkling wine pleasure of or martini wide brim and maintaini Madagascan vanilla the Frenchest XObycognac, oui? glass and and cooler ng its delightful canofserve longorstem, the or martini glassstirred can serve a variety cold acocktails that are shaken temperatures. variety of, signature fizz cocktail The narrow mouth cold cocktails champagne s stirred and strained. and strained. that are shaken aroma and taste complements or Madagascan much like black vanilla and the raspberry, Frenchest XO cognac, oui? Commonly used for serving beer, this 6 oz glass, with its gentle Red wine glasses conical shape can also serve as one-half of a Boston shaker. haveand Red wine glasses have a wide mouth a deep bowl. This allows more a wide mouth air to soften and a deep bowl. Commonly used aromas air to soften the aromas andthe flavors of the wine s tannins or spices. This and flavors of for serving beer, the wine s tannins allows more conical shape this 6 oz glass, can also serve or spices. with its gentle as one-half of a Boston shaker. 3. COCK TAIL OR GLASS 3. COCKTAIL OR MARTINI MARTINI. RED WINE. RED WINE GLASS 7. PINT GLASS 7. PINT GLASS JUICE MAXIMUM AGE - hours FRUIT 8 hours OPTIMAL AGE - hours Grapefruit hours - hours - hours Lemon hours - 0- hours hours hours Lime - hours Orange 0- hours ¼ oz or 7.5. MEASUREMEN T COUNT ½ oz or 5 ¼ oz or 7.5. ¾ oz or.5 3 ½ oz or 5 oz or 30 ¾ oz or.5 3 MEYER LEMON.5 oz /5 ½ oz or 5. 6 oz or NAV 30 ORA MEYER LEMON oz /60 NAVEL ORANGEEL GRAPEFRUIT NGE oz or 60. ½ oz or85 3 oz /90 8 oz /0 GRAPEFRUI oz /60 3 oz /90 T. 6 8 oz /0 oz or Be the F Be the Fizz izz AVERAGE YIELD OF oz/30 ½ oz/5 oz/60 3 oz/90 8 oz/0 LEMON oz /30 LIME oz /30. BAR SPOON OPTIMAL AGE Grapefruit Lemon Lime Orange MEASUREMENT 3. JIGGER. BAR SPOO in a keg OF LIQUOR 750 BOTTLE OF LIQUOR. COCKTAIL oz/30 FRUIT ½ oz/5 Lime oz/60 Lemo n 3 oz/90 Meyer Lemon 8 oz/0 Navel Orange Grapefruit JUICE LIFE gs in a bottle 65 servings AVERAGE YIELD OF JUICE Lime Lemon Meyer Lemon Navel Orange Grapefruit FRUIT 8 to 0 servin WINE a bottle FRUIT YIELD FRUIT E FLUTE

they were activating in, 00 mailers were

75 accounts shared their delight for the

7 INFLUENCER MAILER In order to expand Chambord s reach outside of the cities they were activating in, 00 mailers were sent to the most influential event planners and bloggers in the bridal industry. 75 accounts shared their delight for the package on Instagram, reaching 938,75 followers and totalling.3 million impressions.

8 SOCIAL TRACTION CAMPAIGN TO-DATE: 7 Accounts Shared 3,3,09 Followers Reached,85,89 Impressions

To bartend, you need a few essentials: good people skills,

Chapter 1 Just for Openers: The Right Tools and Glasses In This Chapter Assembling the tools of the bartending trade Collecting more glasses than you can shake a drink at To bartend, you need a few essentials: