Category Insights 25% 2 58% +4.6% INCREASE. profitable growth. Premium Mixers can bn. Growth

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2 Category Insights PREMIUM SOFT DRINKS GREW BY Premium Mixers can INCREASE SOFT DRINKS ARE OF KEY IMPORTANCE FOR profitable growth They are the3 1 rd 1 BIGGEST CATEGORY NOW ACCOUNTING FOR 1 IN 4 DRINKS SOLD IN THE ON-TRADE A VENUE S CASH MARGIN ON MIXERS BY 25% 2 5 in IN THE UK TOTAL SOFT DRINKS MARKET IS WORTH... WITH A VALUE GROWTH OF ADULTS DO NOT DRINK ALCOHOL bn +4.6% Growth OVER THE LATEST MAT 6 +75% YEAR ON YEAR IN LICENSED TRADE 3 58% OF CONSUMERS SAY: "I would like to see a greater range of premium soft drinks in bars, pubs & restaurants" 5 Sources: 1. CGA Data to Sample of On-Trade accounts stocking Fever-Tree Premium Mixers in CGA Dec 2015 MAT Value Sales. 4.Health & Social Care Information Centre Statistics on Alcohol Mintel CGA On-Premise Measurement Service Data to

3 Adult Premium 65% OF CONSUMERS ARE WILLING TO PAY MORE FO A PREMIUM PRODUCT * On-Trade consumers might be venturing out less frequently but when they do, their expectations have never been higher. Whether they are out with friends for a post work G&T or out with family at the weekend, the On-Trade is expected to deliver a better experience than a drink at home. Premium quality drinks, in every category, play a key part in this experience. Remember 65% of consumers are willing to pay more for a premium product!* Belvoir Belvoir Elderflower Presse x 250ml Belvoir Organic Ginger Beer x 250ml Belvoir Raspberry Lemonade x 250ml Bottle Green Bottle Green Cox s Apple Presse x 275ml Bottle Green Elderflower x 275ml Bottle Green Lemonade & Mint x 275ml Bottle Green Pomegranate & Elderflower x 275ml Bundaberg Bungaberg Blood Orange x 375ml Bundaberg Ginger Beer x 375ml Bundaberg Lemon, Lime & Bitters x 375ml Bundaberg Root Beer x 375ml Cawston Press cans Cawston Press Cloudy Apple x 330ml Cawston Press Elderflower & Lemon x 330ml Cawston Press Rhubarb x 330ml Fentimans Fentimans Dandelion & Burdock x 275ml Fentimans Elderflower x 275ml Fentimans Ginger Beer x 275ml Fentimans Lemonade x 275ml Fentimans Mandarin and Seville Orange x 275ml Fentimans Rose Lemonade x 275ml Franklin & Sons Franklin & Sons Apple & Rhubarb x 275ml Franklin & Sons Dandelion & Burdock x 275ml Franklin & Sons Ginger Beer x 275ml Franklin & Sons Strawberry & Raspberry x 275ml J2O J2O Spritz Apple & Watermelon x 275ml J2O Spritz Peach & Apricot x 275ml J2O Spritz Pear & Raspberry x 275ml Lipton Lipton Ice Tea Peach x 330ml *CGA Peach BrandTrack February All products are available in glass bottle format unless otherwise stated.

4 Adult Premium...continued R Whites R Whites Cloudy Lemonade x 330ml R Whites Pear & Elderflower x 330ml R Whites Raspberry Lemonade x 330ml San Pellegrino cans San Pellegrino Aranciata x 330ml San Pellegrino Aranciata Rossa x 330ml San Pellegrino Limonata x 330ml Schweppes Appletiser x 275ml Appletiser Pomegranate x 275ml 33% * OF CONSUMERS CITE quality OF DRINK BRANDS AS influential IN THE soft DECISION TO DRINK... drinks out-of-home All products are available in glass bottle format unless otherwise stated. *CGA Peach BrandTrack, Feb

5 Mixers The right range of mixers and juices can open up new revenue streams for any outlet. Premium brands offer the opportunity for your customers to trade up to something a bit more special (and profitable). Flavoured tonics can offer a great way to personalise that G&T (and drive your Gin sales by matching different Gins to the Tonics). Good quality juice is the base for a great Mocktail list, making sure everyone who comes in your door can enjoy a trade-up. Getting this category right can really drive your sales and customer satisfaction. 125ML STANDARD MIXER Britvic Britvic Bitter Lemon x 125ml Britvic Diet Lemonade x 125ml Britvic Ginger Ale x 125ml Britvic Low Calorie Tonic x 125ml Britvic Tonic x 125ml Schweppes Schweppes Canada Dry Ginger Ale x 125ml Schweppes Bitter Lemon x 125ml Schweppes Slimline Tonic x 125ml Schweppes Tonic Water x 125ml 125ML PREMIUM MIXER Fentimans Fentimans Light Tonic x 125ml Fentimans Tonic x 125ml Fentimans Pink Grapefruit Tonic x 125ml 200ML STANDARD MIXER Britvic Britvic Ginger Ale x 200ml Britvic Ginger Beer x 200ml Britvic Low Calorie Bitter Lemon x 200ml Britvic Low Calorie Tonic Water x 200ml Britvic Soda Water x 200ml Britvic Tonic Water x 200ml Schweppes Schweppes Canada Dry Ginger Ale x 200ml Schweppes Bitter Lemon x 200ml Schweppes Slimline Bitter Lemon x 200ml Schweppes Ginger Beer x 200ml Schweppes Lemonade x 200ml Schweppes Slimline Tonic x 200ml Schweppes Tonic Water x 200ml All products are available in glass bottle format unless otherwise stated

6 Mixers...continued Juice Drinks...continued 200ML PREMIUM MIXER Fever-Tree Fever-Tree Tonic Water x 200ml Fever-Tree Light Tonic x 200ml Fever-Tree Elderflower Tonic x 200ml Fever-Tree Lemon Tonic x 200ml Fever-Tree Mediterranean Tonic x 200ml Fever-Tree Lemonade x 200ml Fever-Tree Ginger Ale x 200ml Fever-Tree Madagascan Cola x 200ml The London Essence The London Essence Tonic x 200ml The London Essence Bitter Orange & Elderflower Tonic x 200ml The London Essence Grapefruit & Rosemary Tonic x 200ml The London Essence Ginger Ale x 200ml Juice Drinks 125ML JUICE DRINKS Britvic Britvic Grapefruit x 125ml Britvic Orange x 125ml Britvic Pineapple x 125ml Schweppes Schweppes Orange x 125ml Schweppes Pineapple x 125ml Schweppes Tomato x 125ml All products are available in glass bottle format unless otherwise stated. 200ML JUICE DRINKS Britvic Britvic Cranberry Juice x 200ml Britvic Grapefruit Juice x 200ml Britvic Orange Juice x 200ml Britvic Pineapple Juice x 200ml Britvic Tomato Juice x 200ml Schweppes Schweppes Orange x 200ml Schweppes Pineapple x 200ml Schweppes Tomato x 200ml 250ML JUICE DRINKS Britvic 100 Britvic 100 Apple x 250ml Britvic 100 Orange x 250ml 275ML JUICE DRINKS J2O J2O Apple & Mango x 275ml J2O Apple & Raspberry x 275ml J2O Orange & Passion Fruit x 275ml 330ML JUICE DRINKS J2O J2O Apple & Mango pet x 330ml J2O Orange & Passion Fruit pet x 330ml 1L JUICE CARTONS Delmonte Delmonte Pineapple x 1l eager eager Apple (cloudy) x 1l eager Cranberry x 1l eager Orange (smooth) x 1l eager Pineapple x 1l Sunpride Sunpride Apple x 1l Sunpride Cranberry x 1l Sunpride Orange x 1l All products are available in glass bottle format unless otherwise stated

7 Carbonates & Energy In total these categories account for over 60% of the total On-Trade volume of soft drinks. Low calorie options continue to drive sales with cola making up a key part of the 3.7% growth seen in the last 12 months. * 7 Up 7UP Free x 330ml 7UP Free pet x 600ml 7UP pet x 500ml Adcocks Soda Syphons x 850ml Barrs Barr Diet Irn Bru can x 330ml Barr Irn Bru can x 330ml Britvic Britvic 55 Apple x 275ml Britvic 55 Orange x 275ml Coca-Cola Coca-Cola x 200ml Coca-Cola x 330ml Coca-Cola can x 330ml Coca-Cola pet x 500ml Coca-Cola pet x 1.5l Coca-Cola Zero x 330ml Diet Coca-Cola x 200ml Diet Coca-Cola x 330ml Diet Coca-Cola can x 330ml Diet Coca-Cola pet x 500ml Diet Coca-Cola pet x 1.5l Halls Halls Lemonade x 1l Old Jamaica Old Jamaica can x 330ml Pepsi Diet Pepsi x 200ml Diet Pepsi x 330ml Diet Pepsi pet x 600ml Diet Pepsi can x 330ml Diet Pepsi pet x 1.5l Pepsi x 200ml Pepsi x 330ml Pepsi can x 330ml Pepsi pet x 500ml Pepsi pet x 1.5l * CGA October All products are available in glass bottle format unless otherwise stated

8 Carbonates...continued Pepsi continued Pepsi Max x 330ml Pepsi Max pet x 600ml Pepsi Max pet x 1.5l R Whites R Whites Lemonade pet x 1.5l Tango Tango Orange can x 330ml Tango Orange pet x 600ml Tango Orange No Added Sugar can x 330ml Ting Ting can x 330ml Energy Gatorade Gatorade Cool Blue pet x 500ml Gatorade Orange pet x 500ml Kick KickStart Energy can x 250ml Monster Monster Export can x 355ml Monster Ultra can x 355ml Red Alert Red Alert can x 250ml Red Bull Red Bull can x 250ml Red Bull Sugar Free can x 250ml 40% * OF ALCOHOL DRINKING late night CONSUMERS HAVE BEEN ON A night out IN THE LAST 6 MONTHS AND NOT CONSUMED alcohol All products are available in glass bottle format unless otherwise stated. *CGA Strategy Consumer Research, Sept

9 The number of families using the On-Trade has seen significant growth in the last five years increasing by over 6% which equates to an additional 1.9 million visits. Where food is involved the increase is even more significant with growth since 2012 of over 14%. For high volume venues dual stocking of both draught and packaged lines can help maximize profits.* Kid s Drinks Britvic Fruit Shoot pet Fruit Shoot Apple & Blackcurrant Low Sugar x 275ml Fruit Shoot Orange Low Sugar x 275ml Fruit Shoot Summer Fruits Low Sugar x 275ml Britvic Fruit Shoot Hydro pet Fruit Shoot Hydro Apple & Raspberry x 350ml Fruit Shoot Hydro Orange & Pineapple x 350ml Britvic Fruit Shoot My5 pet My5 Apple & Pear x 200ml My5 Orange & Pineapple x 200ml BiB 7 Up 7UP Free X 7l Barrs Barrs Irn Bru x 10l Britvic Britvic Tonic X 7l Coca-Cola Coca-Cola X 7l Diet Coca Cola X 7l Pepsi Diet Pepsi X 7l Pepsi X 7l Pepsi Max X 7l R Whites R Whites Lemonade X 7l Schweppes Schweppes Lemonade X 7l Tango Tango Orange X 7l *Kantar Worldpanel Alcovision Sept All products are available in glass bottle format unless otherwise stated.

10 Water The number of adults consuming soft drinks weekly in the On-Trade since 2012 has increased by just over 12% this has resulted in an increase of over 185 million serves during the same time period.* Within independent dry led venues water has played a key part in this growth where it has grown by a phenomenal 15%.** Acqua Panna Acqua Panna Mineral Water x 250ml Acqua Panna Mineral Water x 750ml Hildon Hildon Sparkling Mineral Water x 330ml Hildon Still Mineral Water x 330ml Hildon Sparkling Mineral Water x 750ml Hildon Still Mineral Water x 750ml San Pellegrino San Pellegrino Sparkling Mineral Water x 250ml San Pellegrino Sparkling Mineral Water x 750ml Ballygowan Ballygowan Sparkling bot x 330ml Ballygowan Still pet x 330ml Ballygowan Still bot x 500ml Ballygowan Sparkling bot x 750ml Ballygowan Still bot x 750ml Ballygowan Still Sport Cap pet x 500ml Harrogate Harrogate Sparkling x 330ml Harrogate Still x 330ml Harrogate Sparkling pet x 500ml Harrogate Still pet x 500ml Harrogate Sparkling x 750ml Harrogate Still x 750ml Strathmore Strathmore Sparkling x 330ml Strathmore Still x 330ml Strathmore Sparkling pet x 500ml Strathmore Still pet x 500ml Strathmore Still Sport Cap pet x 500ml Strathmore Sparkling x 1l Strathmore Still x 1l * Kantar Worldpanel Alcovision Sept ** CGA - P All products are available in glass bottle format unless otherwise stated.

11 Cocktail Mixers The On-Trade consumer is all about choice and personalisation, which can be challenging for a licensee with limited space and a busy bar. There are 2 key areas where you can offer quick wins coffees and cocktails. During the day a good range of syrups caramel, hazelnut, gingerbread, vanilla can give your coffee offer a difference. In the evening syrups and cordials form a basis for an easy cocktail offer. Remember, outlets that serve cocktails, sell 36% more spirits than outlets that don t! Funkin Purée pouch Funkin Pro - Coconut x 1kg Funkin Pro - Lemon x 1kg Funkin Pro - Lime x 1kg Funkin Pro - Mango x 1kg Funkin Pro - Passion Fruit x 1kg Funkin Pro - Raspberry x 1kg Funkin Pro - Strawberry x 1kg Funkin Pro - White Peach x 1kg Funkin Cocktail Mixer tetra Funkin Hollywood x 1l Funkin Mojito x 1l Funkin Passion Fruit x 1l Funkin Piña Colada x 1l Funkin Raspberry Mojito x 1l Funkin Sour Mix x 1l Funkin Strawberry Daiquiri x 1l Cordials Bottle Green Bottle Green Elderflower Cordial x 500ml Britvic pet Britvic Blackcurrant x 1l Britvic Lime x 1l Britvic Orange Squash x 1l half third OVER OF WOMEN AND A OF MEN drink cocktails it s a high margin opportunity that will increase your spirits sales.* *CGA Mixed Drinks Report Q1 2015

12 Syrups Teisseire Teisseire Almond x 700ml Teisseire Cane Sugar x 700ml Teisseire Caramel x 700ml Teisseire Cherry x 700ml Teisseire Coconut x 700ml Teisseire Gingerbread x 700ml Teisseire Grenadine x 700ml Teisseire Hazelnut x 700ml Teisseire Passion Fruit x 700ml Teisseire Peach x 700ml Teisseire Raspberry x 700ml Teisseire Strawberry x 700ml Teisseire Vanilla x 700ml REMEMBER THAT billion cups of coffee are sold in the UK every year* THERE S NO REASON WHY SOME OF THOSE SHOULDN T BE BOUGHT FROM YOU! 1 in 4 ARE NOW STOCKED IN ALMOST ON-TRADE VENUES* Cocktails *Allegra Strategies, Project Café (2015). *CGA Managed Volume Pool, Jan

13 Ranging by Outlet When you look at your fridges all day, every day it s easy for what s in them to become wallpaper. So the first step to maximising your soft drinks sales is a sense check that your range has the right balance of subcategories. The numbers below represent approximately what % of your total soft drinks range each sub-category should fill (based on latest market performance) if your venue is wet-led 1 CHOICE Great merchandising and stock a relevant range. Think of your bar as a shop window; displaying drinks effectively can increase sales by up to 11%*. 2 VISIBILITY Disrupt through visibility and deliver the perfect serve. ADULT PREMIUM 32% Highlight daily/seasonal drinks in the fridge and on menus. 72% of guests would be likely to order soft drinks specials if highlighted in outlet*. CARBONATES (FLAVOURED) 10 % MIXERS & JUICES 28% 3 VALUE Reward customers with good value. WATER Deliver the perfect serve every time. 37% of customers are more likely to visit again if they receive perfectly served soft drinks*. CARBONATES (COLA) 15% ENERGY DRINKS 5% KIDS DRINKS 5% WATER 5% *CGA on prem data to

14 Ranging by Outlet The numbers below represent approximately what % of your total soft drinks range each sub-category should fill (based on latest market performance) if your venue is food-led There are key areas that differ for a food led venue compared to wet led to ensure you meet your customers expectations. Look to stock a wider range of Kids Drinks, Flavoured Carbonates and Water and your range of Mixers and Juices should be streamlined to reflect a lower demand. 1 CHOICE Great merchandising and stock a relevant range. 44% of customers say they would buy another soft drink if one were offered to them at their table*. 2 VISIBILITY Disrupt through visibility and deliver the perfect serve. ADULT PREMIUM 3 % Deliver the perfect serve every time. 37% of customers are more likely to visit again if they receive perfectly served soft drinks*. CARBONATES (FLAVOURED) 1 % ENERGY DRINKS 5% 1 % MIXERS & JUICES 3 VALUE Make the most of food occasions. Reward customers with good value and maximise family occasions. CARBONATES (COLA) 16% KIDS DRINKS 7% WATER WATER 10% Staff can increase softs sales. Over 2/3 of guests would buy a 2nd drink if prompted by the waiter*. *CGA on prem data to

15 Our bespoke Drinks Listing service Our bespoke Drinks Listing service creates personalised lists in-house which are professionally printed, finished to an extremely high standard and delivered to your door free of charge. Lists are created on an individual basis and tailored to your venue, your customers preferences and your menu. We offer a wide choice of sizes, formats and finishes with a flexible design service that can incorporate your venue s logos, photography or colour schemes. Menus are critical to softs success... Spend on drinks is 17% higher if a menu is provided*. *MCA bespoke On-Trade research, Sep Speak to your Sales Manager for more information Bundaberg Brewed Drinks is an Australian family-owned company, based in the small Australian town that shares its name, Bundaberg. For generations, the company has been craft brewing premium adult non-alcoholic beverages using time-honoured brewing methods and the best quality ingredients. The Iconic Rip-Cap and Classic Bundaberg Bottle go hand-in-hand with the much loved Flip, Rip & Sip Opening Ritual. The art of Bundaberg Brewing Fresh Ginger Infusing the Mix Brewed Better Taste Takes Time Uniquely Bottled Available in 12x375mL NRB

16 In 1905, Thomas Fentiman, an iron puddler from Cleckheaton, England was approached by a fellow tradesman for a loan. A deal was struck and a recipe for botanically brewed ginger beer was provided as security. The loan was never repaid so Thomas became the owner of the unique recipe. Thomas began using the recipe and started producing botanically brewed ginger beer which he delivered door-to-door using a horse and cart for transport. The world has changed a lot over 100 years since Thomas Fentiman founded the business and Fentimans have had to adapt to meet the demands of the modern world but the business is still in the Fentimans family and is owned by Eldon, the Great Grandson of Thomas Fentiman. eager was started as a one man band in East Dulwich, South London by Ed Rigg and the first sale was made to a bar customer in From humble beginnings the brand has grown year on year, helped by on-going development of a quality juice range and will continue to do so. Initially potential customers were uncertain about the concept and were not sure there was a market for ambient Not from Concentrate Fruit Juices. So we set about convincing people with our quality arguments and products and nearly 10 years later the eager brand is appreciated and used in a growing number of On-Trade outlets by mixologists, pub landlords, chefs and hoteliers as people have traded up from concentrate juices and moved to new outlets taking the eager brand along with them. Fentimans has continued to make delicious natural beverages using the multi-stage botanical brewing technique and the one thing that has not changed is an authentic beverage of unsurpassed quality and taste. Fentimans. Botanically brewed for a superior taste since

17 The appeal of this iconic English brand is crystal clear Deep in the heart of the idyllic Hampshire countryside lies the 160 acre Hildon estate and home to our single designated water source. Our landscape remains virtually untouched, as deer and hare roam freely and red kite wheel overhead. Conservation of the environment is something which is firmly enshrined in the company s ethos. With its distinctive blue branding and iconic Bordeaux-inspired bottle, Hildon will be instantly familiar to anyone who has stayed in the best hotels or eaten at Michelin-starred restaurants Hildon has scooped the Chefs' Choice award for the past four consecutive years - the first ever bottled water to achieve this. Hildon Water is the go-to brand for those who value quality, provenance and sustainability. Now Voted Best Bottled Water 2017

18 pressed fruit sparkle Since launching in 2005, Fever-Tree have become the premium mixer specialists, crafting a range of products with a similarly intrepid attitude of going to the ends of the earth to source the highest quality natural ingredients. Named tonic of choice by the world s best bars and restaurants, Fever-Tree mixers taste clean, subtle and balanced, with authentic flavours and fine carbonation to perfectly enhance the flavour of high quality spirits. After all, if ¾ of your drink is the mixer, mix with the best. #1 MOST TRENDING TONIC WATER #1 BEST SELLING TONIC WATER AS VO T E D 2017 B Y TH E WO R L D S B EST B AR S AS VO T E D 2017 B Y TH E WO R L D S B EST B AR S FeverTreeMixers fevertree_uk

19 ADD A SQUEEZE OF ITALY TO YOUR SALES Enjoy the delicious citrus taste of the Italian sunshine in every can of SanPellegrino. Made from an age old traditional recipe using sun-ripened Italian citrus fruit juice, giving an authentic fruity flavour that is perfectly balanced between tart and sweet notes. SanPellegrino fruit beverages come in three different flavours; something for everyone to enjoy whatever the occasion. Reg. trademark of Société des Produits Nestlé S.A.

20 With our history tracing back to the 19th century, is one of Great Britain s leading soft drinks companies We are dedicated to creating and building brands such as Robinsons, Fruit Shoot, Tango and J2O into household names. We are the largest supplier of branded still soft drinks and the number two supplier of branded carbonates. We offer our customers and consumers a portfolio of soft drinks to meet every consumer occasion and need and have a strong track record of delivering successful innovation. The London Essence Company is brought to you by WiseHead Productions, a venture dedicated to delivering creatively crafted drinks that deliver time and time again. At WiseHead, we discovered the history of The London Essence Company while exploring the archives of Britvic, our parent company. Established in 1896, The London Essence Company built a reputation for distilling the true flavour of fine fruits and botanicals. Inspired by the craft and inventiveness of the original firm, our new enterprise is reaching for the same high standards, to specialise in the art and alchemy of taste. Distilling the true flavour of fine fruits and botanicals, we carefully calibrate mixers of rare quality. In this way, we spark the sense of occasion when spirits and mixers and people come together.

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