2018 FLAVOR TRENDS. Delivering joy through flavor

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1 2018 FLAVOR TRENDS TM Delivering joy through flavor

2 To our valued partners, You have in your hands the National Flavors 2018 trend book, which is a culmination of many months of research and preparation. Our trends are determined by tracking and analyzing new product releases and rising flavors using Canadean Intelligence, extensive research of up-and-coming food retail and restaurant trends, attending industry trade shows and trend-related presentations, evaluating national and global events and changes in popular culture, becoming familiar with consumer perceptions related to health, and carefully staying updated on regulatory issues. We hope that this book will help you not only stay in-tune with 2018 trends, but that it will spark new and creative ideas in your mind for how you can cater to your customer s desires and needs. As a fully capable flavor house, we would be honored to partner with you on these projects to create customized flavors to help you win in the marketplace. We pride ourselves in our five day lead times and individualized customer service throughout our organization. Give us a call at (800) to get started today! Sincerely, Dan Hinkle President To view a digital version of the 2018 Flavor Trends brochure, visit:

3 2018 FLAVOR TRENDS Breakfast, Brunch, Brinner...4 Not Just for Anymore...6 Booze Infused...8 Aromatics and Botanicals...10 From Our Backyard to Yours...12 Flavor Explorers...14 Published by National Flavors LLC 2018 Labeling and regulatory documents available upon request

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5 BREAKFAST BRUNCH BRINNER With the rise in popular fast food restaurants offering their breakfast menus all day, breakfast flavors are no longer reserved for mornings. Consumers want to see their favorites featured in other food items so that they can enjoy breakfast in the afternoons and evenings. Cereal milk is gaining popularity, demonstrated by brands like Ben & Jerry s and Steak n Shake releasing breakfast food flavored dairy products. SUGGESTED APPLICATIONS: Dairy, Bakery, Confections Flavor Product # Usage Rate Coffee Espresso %-1.5% Cinnamon Bun % Dutch Almond Pastry % French Toast % Salted Maple-Pecan % Waffle % MICRO TREND: CEREAL MILK Flavor Product # Usage Rate Cinnamon Cereal Milk % Fruity Cereal Milk % 4

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7 NOT JUST FOR ANYMORE Cross-over flavors continue to rise in popularity as consumers seek out the flavors of their favorite products in new applications. One of the most popular flavors, Birthday Cake, saw a 57% increase in new product releases from 2016 to 2017*. SUGGESTED APPLICATIONS: Dairy, Bakery Flavor Product # Usage Rate Bananas Foster % Birthday Cake % Carrot Cake % Peach Cobbler % Cookies and Cream % Cookie Butter % Horchata % MICRO TREND: SODA POP SHOPPE Flavor Product # Usage Rate Cola % Cream Soda % Ginger Ale % Red Pop % Rootbeer % *Based on data from Global Data Group Intelligence 6

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9 BOOZE INFUSED Consumers are looking for ways to add boozy flavors to more of their favorite foods. Get creative with a bourbon infused cupcake, tipsy chocolate truffles, or a non-alcoholic sangria flavored juice beverage. SUGGESTED APPLICATIONS: Dairy, Bakery, Confections, Processed Fruits Flavor Product # Usage Rate Bourbon % Grapefruit-Hop % Irish Cream % Mai Tai % Margarita % Mojito % Pina Colada % Sangria % 8

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11 AROMATICS AND BOTANICALS The Earth is blanketed with countless herbs and plants that contain complex flavors and provide plant-based nourishment to our bodies. Due to their desire for clean label, natural, and delicious flavors, consumers are quick to pick products containing these flavors off the shelves. SUGGESTED APPLICATIONS: Bakery, Confections, Processed Fruits Flavor Product # Usage Rate Chai Tea % Cucumber Serrano Pepper % Cinnamon % Ginger % Grapefruit Extract % Honey % 10

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13 FROM OUR BACKYARD TO YOURS With farm to table restaurants still popping up all over the United States, it s safe to say that local foods will continue to trend in More importantly, consumers want to track exactly where their food comes from. Our new line of named-source variegates are made from Michigansourced fruits picked right here in our home state. SUGGESTED APPLICATIONS: Dairy, Baking, Processed Fruits Variegate/Fruit Prep Product # Usage Rate Michigan Apple % Michigan Blueberry % Michigan Cherry % 12

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15 FLAVOR EXPLORERS Region-specific flavors continue to trend as consumers become more comfortable branching out from typical American cuisine. South Korean flavors are trending and will continue to rise in popularity with the 2018 Winter Olympics. Latin flavors are also trending as consumers seek out these countries as top tier vacation spots. SUGGESTED APPLICATIONS: Dairy, Confections MICRO TREND: KOREAN FLAVORS Flavor Product # Usage Rate Green Melon % Green Tea % Pear % MICRO TREND: LATIN FLAVORS Flavor Product # Usage Rate Guava % Mango % Papaya % 14

16 Delivering joy through flavortm 3680 Stadium Parkway Kalamazoo, MI