The Barth-Haas Group and Germain Hansmaennel present. Beer Production Market Leaders and their Challengers in the Top 40 Countries in 2011

Transcription

1 The Barth-Haas Group and Germain Hansmaennel present Beer Production Market Leaders and their Challengers in the Top 40 Countries in 2011

2 The Hops Academy THE BARTH-HAAS HOPS ACADEMY It is well known that hops are a prime flavour component in beer, but their remarkably high impact on the final product is often overlooked. The closer one looks at hops, the more revealing their importance to beer becomes. Hops have seemingly inexhaustible potential not only in terms of aroma and bitterness, but also in the other attributes they provide in the brewing process and finished beer. Understanding the complexities of hops and tapping into their full potential is why we brought the BARTH-HAAS HOPS ACADEMY into being. Having an acute knowledge of the usage, effects and impact of this special brewing ingredient will help the brewer optimize process efficiencies and develop distinctive high-quality beers. EDITION NOTICE Publisher: Project responsibility: Editor: Layout: Printer: Joh. Barth & Sohn GmbH & Co. KG Freiligrathstraße 7/9, Nuremberg Stephan Barth, Managing Partner, Nuremberg Heinrich Meier, Georgensgmuend Buero Alexander Froede, Cologne COS Druck & Verlag GmbH, Hersbruck ABOUT THE FRONT COVER New hop varieties for greater diversity in beer as proved by Barth. The beers pictured on the cover were brewed exclusively for a tasting session at the Brau Beviale 2011 fair in Nuremberg. The hops used were varieties with special flavour characteristics, known as flavour hops. Find out more about them in the Barth Report Hops 2011/2012 on page 32. Everything you ever wanted to know about hops is waiting to be discovered at the Barth-Haas Hops Academy. The more you find out about hops, the more there is to learn. The Barth-Haas Hops Academy offers a diverse range of hop-related courses and programmes of study, tailored to suit your own individual focus. Reap the benefits and learn from the expertise offered by the world s largest service provider in all matters hops the Barth-Haas Group. Find out more at: A member of 2

3 Explanation RANKING The ranking of the countries is based on production volume. The number on the left of the country indicates its world beer production ranking. POPULATION (POP): Million inhabitants. GROSS NATIONAL PRODUCT (GNP): in billion US-dollars. PRODUCTION (PROD): Production of beer in million hectolitres. PER CAPITA CONSUMPTION (PCC): Beer in litres. MARKET SHARE (MS): Market share based on the breweries domestic sales. The breweries are mentioned in the national ranking either if their market share is higher than 10 % with a minimum volume of 1 million hl or if they appear in the top 40 brewery list having more than 5 % market share in the respective country. As the trade of beer across national borders is insignificant in most countries, the market share in the domestic market is synonomous with the total market share with the exception of the following countries: Countries with more export than import: Production EXP - IMP Saldo MS basis PROD+IMP-EXP Germany Netherlands Belgium Countries with more import than export: Production EXP - IMP Saldo MS basis PROD+IMP-EXP USA UK Spain France Italy FINANCIAL PARTICIPATION If the group behind the domestic brewery is written in capital letters it means the group has a participation over 50 %. If it is written in lower case it means the group has a participation below 50 %. BREWERY GROUPS - ABBREVIATIONS ABI AB INBEV SABM SAB-MILLER HEI HEINEKEN (MS estimate) CAR CARLSBERG MOCO MOLSON-COORS KIR KIRIN SOURCES: Barth-Report 2011/2012, United Nations and World Bank Statistics 3

4 North and Central America Canada 19 USA 2 Mexico 6 2 USA POP GNP 14,586.7 PROD PCC 75 MS 83 % AB INBEV ABI (MS 48 %) MILLERCOORS SABM/moco MODELO abi Quick Helper POP: Million inhabitants GNP: Gross National Product in billion US-dollars PROD: Production of beer in million hectolitres * Estimate PCC: Per Capita Consumption Beer in litres MS: Market Share ABI AB INBEV SABM SAB-MILLER HEI HEINEKEN CAR CARLSBERG MOCO MOLSON-COORS KIR KIRIN 6 Mexico POP GNP 1,034.8 PROD * PCC 61 MS 99 % MODELO ABI (MS 56 %) CUAUHTEMOC FEMSA HEI 19 Canada POP 34.0 GNP 1,577.0 PROD PCC 65 MS 81 % LABATT ABI (MS 41 %) MOLSON-COORS Moco WEYERMANN SPECIALTY MALTS Specialty Malting Company Brennerstrasse Bamberg - Germany 4

5 South America 15 Venezuela 16 Columbia 40 Ecuador 30 Peru 3 Brazil 26 Argentina 3 Brazil POP GNP 2,087.8 PROD * PCC 62 MS 99 % AMBEV ABI (MS 65 %) SHINCARIOL KIR PETROPOLIS KAISER HEI 30 Peru 15 Venezuela POP 28.7 GNP PROD * PCC 76 MS 99 % POLAR (MS 76 %) REGIONAL abi 40 Ecuador 16 Columbia POP 45.7 GNP PROD * PCC 42 MS 97 % BAVARIA SABM (MS 97 %) 26 Argentina POP 41.0 GNP PROD * PCC 45 MS 91 % QUILMES ABI (MS 77 %) CCU ARG hei Quick Helper POP: Million inhabitants GNP: Gross National Product in billion US-dollars PROD: Production of beer in million hectolitres * Estimate PCC: Per Capita Consumption Beer in litres MS: Market Share ABI AB INBEV SABM SAB-MILLER HEI HEINEKEN CAR CARLSBERG MOCO MOLSON-COORS KIR KIRIN POP 29.2 GNP PROD * PCC 48 MS 92 % POP 14.0 GNP 63.2 PROD 5.500* PCC 39 MS 97 % BACKUS&JOHNSTON SABM (MS 92 %) AMBEV PERU ABI CERVECAS NAC. SABM (MS 97 %) 5

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7 Asia 7 Japan 21 South Korea 1 China 20 India 13 Vietnam 17 Thailand 28 Philippines 1 China POP 1,338.8 GNP 5,926.6 PROD PCC 36 MS 57 % CRE SNOW sabm (MS 21 %) TSINGTAO asahi YANJING AB INBEV CHINA ABI 20 India POP 1,171.0 GNP 1,727.1 PROD PCC 2 MS 77 % 7 Japan POP GNP 5,458.3 PROD PCC 48 MS 96 % KIRIN KIR (MS 38 %) ASAHI SUNTORY SAPPORO 21 South Korea POP 49.0 GNP 1,014.4 PROD PCC 39 MS 100 % 13 Vietnam POP 88.0 GNP PROD * PCC 35 MS 88 % SAIGON BR. (MS 40 %) APB hei HANOI BR. 28 Philippines POP 94.0 GNP PROD PCC 18 MS 93 % 17 Thailand POP 68.0 GNP PROD PCC 29 MS 92 % SINGHA CORP (MS 62 %) THAIBEV CHANG Quick Helper POP: Million inhabitants GNP: Gross National Product in billion US-dollars PROD: Production of beer in million hectolitres * Estimate PCC: Per Capita Consumption Beer in litres MS: Market Share ABI AB INBEV SABM SAB-MILLER HEI HEINEKEN CAR CARLSBERG MOCO MOLSON-COORS KIR KIRIN UNITED BR. hei (MS 54 %) SAB INDIA SABM HITE (MS 51 %) ORIENTAL BR. SAN MIGUEL kir (MS 93 %) 7

8 Western, Central and Eastern Europe Quick Helper POP: Million inhabitants GNP: Gross National Product in billion US-dollars PROD: Production of beer in million hectolitres * Estimate PCC: Per Capita Consumption Beer in litres MS: Market Share ABI AB INBEV SABM SAB-MILLER HEI HEINEKEN CAR CARLSBERG MOCO MOLSON-COORS KIR KIRIN 4 Russia POP GNP 1,479.8 PROD PCC 75 MS 86 % BBH CAR (MS 37 %) EFI sabm SUN INBEV ABI HEINEKEN RUS HEI 10 Spain 5 Germany POP 81.8 GNP 3,284.5 PROD PCC 107 MS 44 % RADEBERGER GR (MS 15 %) INBEV GER ABI OETTINGER BITBURGER GP 12 Ukraine 8 U.K. POP 61.8 GNP 2,248.8 PROD PCC 77 MS 76 % HEINEKEN UK HEI (MS 24 %) CBL MOCO INBEV UK ABI CARLSBERG UK CAR 14 Netherlands 9 Poland POP 38.2 GNP PROD PCC 89 MS 91 % KOMP. PIWOWARSKA SABM (MS 43 %) ZYWIEC HEI OKOCIM CAR 22 Czech Rep. POP 46.0 GNP 1,407.9 PROD PCC 78 MS 80 % POP 46.0 GNP PROD PCC 56 MS 94 % POP 17.0 GNP PROD * PCC 73 MS 84 % POP 10.6 GNP PROD PCC 143 MS 77 % MAHOU - SAN MIGUEL (MS 32 %) HEINEKEN SP HEI DAMM SUN INBEV ABI (MS 36 %) BBH CAR OBOLON HEINEKEN NL HEI (MS 45 %) BAVARIA GROLSCH SABM INBEV NL ABI PLZENSKY PRAZDROJ SABM (MS 48 %) STAROPRAMEN MOCO HEINEKEN CZ HEI 23 Belgium 25 France 27 Romania 29 Italy POP 10.8 GNP PROD * PCC 81 MS 68 % POP 65.0 GNP 2,560.0 PROD PCC 29 MS 62 % POP 21.5 GNP PROD PCC 89 MS 79 % POP 60.2 GNP 2,051.4 PROD PCC 29 MS 52 % INBEV ABI (MS 56 %) ALKEN-MAES HEI KRONENBOURG CAR (MS 31 %) HEINEKEN FR HEI SAB RO SABM (MS 33 %) BRAU UNION RO HEI BERGENBIER STA HEINEKEN ITA HEI (MS 32 %) PERONI SABM 31 Turkey 32 Austria 33 Portugal 35 Ireland POP 76.0 GNP PROD PCC 12 MS 99 % POP 8.4 GNP PROD PCC 108 MS 90 % POP 11.1 GNP PROD 8.250* PCC 56 MS 98 % POP 4.4 GNP PROD 8.100* PCC 94 MS 56 % EFES sabm (MS 87 %) TURK TUBORG BRAU UNION HEI (MS 47 %) STIEGL UNICER CAR (MS 48 %) CENTRALCER HEI GUINNESS DIAGEO (MS 34 %) MURPHY HEI 36 Denmark 37 Hungary 39 Serbia POP 5.5 GNP PROD 6.300* PCC 66 MS 69 % POP 10.0 GNP PROD 6.000* PCC 62 MS 87 % POP 7.3 GNP 38.4 PROD PCC 61 MS 75 % CARLSBERG CAR (MS 54 %) ROYAL UNIBREW BRAU UNION HEI (MS 33 %) DREHER SORGYAR SABM BORSODI SORGYAR MOCO APATIN MOCO (MS 47 %) CARLSBERG CAR 8

9 31 Turkey 4 Russia 27 Romania 39 Serbia 12 Ukraine 37 Hungary 9 Poland 32 Austria 29 Italy 22 Czech Rep. 25 France 5 Germany 23 Belgium 14 Netherlands 36 Denmark 10 Spain 33 Portugal 8 U.K. 35 Ireland 9

10 Indispensable e Worldwide Print Newsletter Online Contact us now! Fachverlag Hans Carl GmbH P.O. Box Nuremberg, Germany Phone: ++49(0)911/ Web:

11 Africa and Australasia 18 Nigeria 38 Cameroon 24 Australia 34 Angola 11 South Africa 11 South Africa 18 Nigeria 34 Angola 38 Cameroon 24 Australia POP POP POP POP POP GNP PROD PCC MS % SAB SABM (MS 87 %) BRANDHOUSE HEI GNP PROD PCC MS % NIGERIAN BR. HEI (MS 66 %) GUINNESS NIG. DIAGEO GNP PROD PCC MS * % CUCA BR.-CASTEL sabm (MS 89 %) GNP PROD PCC MS % SABC-CASTEL sabm (MS 61 %) DIAGEO GNP PROD PCC MS FOSTERS SABM (MS 48 %) LION NATHAN KIR For 115 years Doemens in Munich-Graefel ng has proven to be a capable and professional partner to the brewing and the beverage industry. Doemens Academy educates brewmasters, foodstufftechnologists and is a reliable partner to all young people starting their career in the beverage industry. Doemens Savour Academy is the world leading institute in training beer sommeliers as well as mineral water sommeliers. Doemens e in Italy, Brasil and in the US. associated beer sommelier courses are also available Doemens Technicum provides a wide variety of specialists to help in any eld beverage-industry has to cope with. World Brewing Academy offers English language courses in brewing-technology gy with ith cl classes lasses iin n Chicago/USA and Munich/Germany. For further information please contact us: mail: info@doemens.org fon: %

12 More about hops THE BARTH-HAAS GRANTS YOUR HOPS RESEARCH OPPORTUNITY Since 2007 the Barth-Haas Group has awarded five grants of 2,000 EUR each year to support research ideas that focus on hops and hop products in brewing. Our grants have become so successful that hop research is now experiencing a revival. The ideas funded so far reveal just the tip of the iceberg concerning the unknown properties of hops. The previously funded research projects looked into hop derived anti-foams dry hopping techniques hop aroma utilisation during brewing the role of hops in flavour stability instrumental bitterness detection hops and gushing hop derived flavour active compounds THE HOP AROMA COMPENDIUM A WHOLE NEW EXPERIENCE OF HOPS! Just discover the Hop Aroma Compendium, a unique description of the aromas of 48 hop varieties, constituting a further element in Barth-Haas s projects designed to increase hop expertise in the brewing industry and in other sectors. A purely technical analysis does not do justice to the hops and is of only little help to the brewer when it comes to developing new recipes. Find out more about the Hop Aroma Compendium on While these research projects have answered many questions, as is often the case in the world of science, they have also generated many more interesting questions at the same time. To meet with the increasing number of applications we have decided this year to support six research ideas with our grants. The 2012 winners are listed below. THE HOP AROMA COMPENDIUM University/Institute Research Supervisor Title 1 TU München Weihenstephan, Germany 2 VLB Berlin, Germany 3 KaHo St. Lieven, Belgium 4 Université catholique de Louvain, Belgium 5 University of Saskatchewan, Canada 6 TU München Weihenstephan, Germany Dr. Fritz Jacob Roland Pahl Luc de Cooman Prof. Sonia Collin Dr. Barry Ziola Dr. Martina Gastl Influence of hop based antifoam on cleaning properties of fermentation tanks Influence of kilning temperatures on hop oil composition of different hop varieties Chemical-analytical and sensorial characterisation of kettle hoppy aroma of beer First evidence of cystein adducts in hop, their lability through fermentation and bottle refermentation Plasmid loss and hops tolerance of beer-spoiling bacterium Identification of hop variety specific impact compounds in late hopped beer 12

13 Top 40 countries - World beer production ranking Country Beer production Beer production Beer production Beer production CHINA USA BRAZIL * 4 RUSSIA GERMANY MEXICO * 7 JAPAN U.K POLAND SPAIN SOUTH AFRICA UKRAINE VIETNAM * 14 NETHERLANDS * 15 VENEZUELA * 16 COLUMBIA * 17 THAILAND NIGERIA CANADA INDIA SOUTH KOREA CZECH REP BELGIUM * 24 AUSTRALIA FRANCE ARGENTINA * 27 ROMANIA PHILIPPINES ITALY PERU * 31 TURKEY AUSTRIA PORTUGAL * 34 ANGOLA * 35 IRELAND * 36 DENMARK * 37 HUNGARY * 38 CAMEROON SERBIA ECUADOR * Quick Helper Production of beer in million hectolitres * Estimate Total , , , World beer production , Market share top 40 countries % 13

14 Merger and acquisition highlights MERGER AND ACQUISITION HIGHLIGHTS AMONG THE 40 LARGEST BREWING GROUPS WORLDWIDE 2011 saw quite an increase in M&A activity. The biggest deal was SABMiller s acquisition of Foster s beer business in Australia. Kirin snatched up Schincariol giving it an entry into the very lucrative Brazilian beer market. Another area of activity was Africa where Diageo and Heineken made acquisitions in Ethopia in the privatization of the stateowned breweries Bedele, Harar and Meta Abo. Heineken also expanded its footprint in Nigeria acquiring SONA Group at the beginning of the year. Further consolidation was on the way in Eastern Europe where SABMiller and EFES decided to join forces with SABMiller merging its Russian and Ukrainian breweries into EFES in exchange for a 24 % equity stake in the Anadolu EFES Group. With global beer output growing moderately (approx. 3.3 % vs. 2010) and most of this growth stemming from China organic growth is incapable of changing the ranking. Growth through acquisition remains the only means to really move up the table. For our 2011 league table we decided to no longer include Asia Pacific Breweries with the Heineken Group but to give them a separate slot on the list as the company seems to be run quite independently of Heineken. Heineken does not own a majority share in the business. The share of the 40 largest brewery groups now amounts to 81 % of the world s total beer production in Don t Gamble with Product Quality... Think Yellow & Rely on Pentair Haffmans! Across the brewing, soft drink, wine or distillery industries, we have the equipment and know-how to meet all of your needs for quality control, CO 2 and O 2 management, CO 2 recovery, water deaeration, blending and carbonation equipment and service! Contact us for more information! T E info@haffmans.nl 14

15 The 40 largest brewing groups worldwide as of Brewery Country Production vol. Percentage of world 2011 in mill. hl beer production 1 AB InBev 1) Belgium % 2 SABMiller 2) United Kingdom % 3 Heineken Netherlands % 4 Carlsberg Denmark % 5 China Resource Brewery Ltd. China % 6 Tsingtao Brewery Group China % 7 Grupo Modelo Mexico % 8 Yanjing China % 9 Molson-Coors USA/Canada % 10 BGI / Groupe Castel France % 11 Efes Group Turkey % 12 Diageo (Guinness) Ireland % 13 Asahi 3) Japan % 14 Kirin 3) Japan % 15 Gold Star China % 16 Grupo Schincariol Brazil % 17 Chongqing Beer China % 18 Polar Venezuela % 19 San Miguel Corporation Philippines % 20 Petropolis Brazil % 21 Asia Pacific Breweries Singapore % 22 StarBev Czech Republic % 23 Radeberger Gruppe Germany % 24 Pearl River China % 25 Singha Corporation Thailand % 26 Grupo Mahou - San Miguel Spain % 27 Saigon Beverage Corp. (SABECO) Vietnam % 28 Hite South Korea % 29 Oettinger Germany % 30 United Brewery India % 31 Oriental Brewery South Korea % 32 CCU Chile % 33 Shenzhen Kingway China % 34 Obolon Ukraine % 35 Damm Spain % 36 Foster s Group Australia % 37 Suntory 3) Japan % 37 Bitburger Braugruppe Germany % 39 Lion Australia % 40 Sapporo 3) Japan % Quick Helper The data were taken from the brewer s own annual reports. In other cases, the production volume had to be estimated after different sources had reported differing or no figures. 1) Without Modelo 2) Without Forster s and China Resource Brewery Ltd. 3) Japan only Total 1, % World beer production , % 15

16 Tradition meets Innovation The Barth-Haas Group is the global market leader in all products and services derived from hops. As a successful family-run company, we have been developing innovative hopbased products to meet brewers needs for over 100 years. We are setting new standards in hop-based applications. Our customers benefit from our reliable partnership, extensive technical know-how and comprehensive service. We are the Barth-Haas Group and Hops are our World! Germain Hansmaennel 8 A rue du Maire Kuss B.P. 48, Strasbourg Telefon: Fax: ghansmaennel@aol.com