HOW MAY WE REFRESH YOU
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1 HOW MAY WE REFRESH YOU Parle Agro Pvt. Ltd. Regd. Corporate Head Office: Off Western Express Highway, Sahar-Chakala Road, Parsiwada, Andheri (E), Mumbai T: F: CIN: U15130MH1985PTC038459
2 WE ARE PARLE AGRO WE MAKE BEVERAGES AND THEY HAVE MADE US. PROFIT COMES FROM PHILOSOPHY At Parle Agro, we hold our principles in the highest regard. Our road to success is paved by our culture, ethics and people who have imbibed them. We believe that sustainability and social responsibility are the simplest ways of making a difference to the society and the world at large. We are the largest Indian beverage company that has won the hearts of consumers everywhere. We are in almost every home across the length and breadth of India. While our journey began with one single beverage, today the company is a Beverage major with a portfolio ranging from Still Fruit Drinks, Sparkling Fruit Drinks, Carbonated Soft Drinks, Packaged Drinking Water and Sparkling Water. Our culture of continuously coming up with new and innovative products, has earned us the reputation of being trend-setters in the industry. A deep understanding of the pulse of the Indian consumer backed by the expertise of our R&D team, state-of-the-art facility and our ability to gauge need-gaps is what makes us stay true to this culture. We have taken this culture to over 50 countries with the lead runners being U.S.A., Canada and Angola followed by U.K, Australia, New Zealand, Singapore, U.A.E, Middle East and Africa. And we are now set to spread it across the European markets. We are also planning to expand our Our principles are built around our need to lead, our need to innovate and our need to touch the lives of people effectively. OUR VISION "To be the leaders in our business. We will stand apart from the competition by being the first in the market to innovate." OUR BUSINESS STATEMENT "We are in the business of refreshing India with our products, refreshing the market with new categories and refreshing ourselves through innovation." OUR MISSION "We will be the leaders in our business by - maintaining high quality, introducing new and innovative products, reaching every part of India, remaining customer - centric, constantly upgrading our knowledge and skills." fracnhisee opportunities across Africa and Middle East.
3 QUALlTY: AS APPROVED BY THE CONSCIENCE The quality of our products, along with their uniqueness has gotten us consistent and loyal patronage from consumers. We, as a company, follow a self-developed quality system which embodies all elements of the food safety standards. ASSETS ARE THE FACE OF SUCCESS We adopt the best in Global Food Safety Standards; Hazard Analysis Critical Control Point (HACCP) in formulating the standards & policies for its Food Safety Management System (FSMS) Our FSMS adheres to Good Manufacturing Practices (GMP), HACCP, ISO 22000:2005, HALAL, Export Inspection Agency (EIA) & SQF Code Editon 7.2. Empowered by these standards and policies, our ingredients and raw material suppliers, and our manufacturing facilities are evaluated for compliance at every stage of manufacturing. We are the only company in India that is involved right from procuring quality fruits (raw materials) to storage, pulping, filling and dispatching under 24/7 supervision. We are also in the process of getting a KOSHER certification to make our products available to mainstream outlets. Environment, Health & Safety (EHS) management is an integral part of our business ideology. We foster the EHS culture and build competencies in our employees by empowering and rewarding them. Parle Agro is proud to be felicitated with an Export House award status by Ministry of Commerce, Government of India. While satisfaction of our consumers is the essence of our success, our assets lend a face to it. Today, we are a 4000 crore (USD 624 million) organization, that is known as much for its diver sification in the Beverage industry. Each of our businesses are managed by separate verticals exclusively dedicated to them. Our organizational strength is made up of 3000 people, with 5000 distributors that cater to more than 1.2 million outlets in the country. Over the last few years, we have aggressively grown our infrastructure to 76 manufacturing facilities in India and abroad. Moreover, we have been delivering double digit growth, every single year, since the last eight years and we aim to continue scaling it up consistently. The building blocks of our success are: BEVERAGES PACKAGED DRINKING WATER PREFORMS
4 BEVERAGES FROOTI Live The Frooti Life India's favourite mango is a drink. Frooti is a 30 plus year old brand loved by millions of people worldwide. Frooti has found its place in every Indian household on just about every social occasion. The drink was introduced in India in 1985 with the concept of the first grab and go juice drink. This was the first time a drink in Tetra Pak was experienced in India. A juice is made of real mango pulp with no preservatives and protected by the Tetra Pak. Since its inception, the brand has strived to remain innovative and creative throughout all aspects. Frooti has been at the core of many innovations in the beverage industry in India. From the introduction of the Tetra Pak, to being the first to unveil the bottle and TCA tetra pak under the campaign of Rs. 5 ka Do, we ve kept Frooti enjoyable and refreshing. Almost every Indian has grown up with Frooti and we want to keep growing up with you. Quite evidently, Frooti has been continuously rated as India's most trusted fruit beverage brand*. With exports to over 40 countries. Frooti is on its way to becoming an international favourite. It is available in popular super markets like Loblaws in Canada, Walm art in U.S.A., Tesco in United Kingdom, Coles in Australia and Woolworths in New Zealand. Frooti is available in: Tetra Paks Bottle Pack 65ml 160ml RGB 300ml 500ml 600ml 1ltr 1.5ltr 2ltr *Source: Economic Times Survey, 2016
5 APPY Still Apple Drink The country's first apple drink and also its favourite. In 1986, we launched India's first still apple drink, Appy. It is a refreshing beverage that's made from the freshest apples. It is stylish, classy and aims to quench every thirst for something refreshing. Appy is present in over 20 countries across traditional grocery stores and Indian super markets. Appy is available in: APPY FIZZ Feel The Fizz Appy Fizz is India's first ever sparkling apple drink. Starting out in 2005 as a great - tasting, healthier alternative to colas, 'Fizz' soon became a favourite amongst the youth. Appy Fizz created the category of Fruit plus Fizz drink and is still the market leader in the category Tetra Paks Bottle Pack 160ml 400ml Appy Fizz is today the most favourite drink in the Middle Eastern markets and is presently available in over 20 countries. Appy Fizz is available in: RGB Can 500ml 600ml 1ltr 1.5ltr
6 FROOTI FIZZ Frooti Go Fizzy Yo! FRIO What's Cool? Frio is a range of deliciously flavoured carbonated drinks. A refreshing new addition to the Parle Agro portfolio, it is currently available in Lemon, with sweet lime juicy notes, Orange, with a zingy sweet burst and Cola, with a strong fizzy punch. In 2017 comes one of the most innovative launches India has ever seen. Frooti goes fizzy with the all new Frooti Fizz! Frio is available in: RGB (Lemon) 600ml 2ltr Frooti Fizz is India s first ever real mango RGB (Cola) juice-based fizzy drink. It combines the much loved flavour of Frooti with a delicious dash of fizz. Frooti Fizz is available in: Can 500ml
7 DHISHOOM Jeera Masala Flavoured Soda In 2012, we launched India's first spice based soda, Dhishoom. It packs a flavourful punch of cumin with every sip. The drink takes its inspiration from Bollywood masala. After all, what good is Bollywood action without some' DHISHOOM! CAFE CUBA Tasted Cafe Cuba? Cafe Cuba is Parle Agro s re-entry, after 20 long years, to the carbonated soft drinks category. With Cafe Cuba, Parle Agro has introduced a new category in India. What sets Cafe Cuba apart is it's unique stimulating aroma and strong after taste. It is the next 'big thing' in the soft drinks market and one that will emerge as a sure-fire winner in times to come. Also, Cafe Cuba is a first - of - its - kind fizzy drink to be introduced in 150ml cans in the country. Dhishoom is available in: 600ml 2ltr RGB Cafe Cuba is available in: Can 150ml
8 PACKAGED DRINKING WATER BAILLEY Purity You Can Trust Bailley continues to be the symbol of purity and is widely preferred as a source of safe drinking water. Made in state- of-the- art bottling plants across India, Bailley is manufactured to the most stringent quality standards in the country. Today, we have as high as 52 plant operations strategically located across the country. For Bailley, our aim is to have a manufacturing unit every 300kms, across the length and breadth of India thereby providing safe drinking water to every Indian. Bailley is available in: Jars 300ml 500ml 1ltr 1.5ltr 2ltr 5ltr 20ltr 25ltr
9 PREFORMS CRAFTING PREFORMS MOULDING PROFITS Backwards integration is one of the ways to improve cost efficiencies, so we set-up Preforms or (Polyethylene Terephthalate) manufacturing units. We are one of the leading players in this segment. Preforms are widely used in industries like bottled water, beverages, edible oil, foods and pharmaceuticals. We are renowned for our wide range of high quality preforms and injection-moulded closures of various configurations and grammage. The primary advantage of our division is that it is a one stop shop for customers. With huge experience in this segment, we have the expertise to provide solutions customized to the needs of the customers. From the pellet to the, we are capable of guiding and supporting our customers through every step of packaging. Moreover, it has helped the business in terms of assurance of input pricing, quality and availability of supplies and efficiencies gained from coordinating production of supplies with their consumption. OUR INNOVATIONS: TSSN-27 neck, lowest grammage preform for 1 litre packaged drinking water Lowest 21.6 gms preform for a 600ml fruit drink (1881) The neck finish PCO 1881 has been developed as a light weight alternative to PCO 1810 MANGO PULP We nearly process MT of Totapuri Mango Pulp every year for lndia s favourite mango drink; Frooti. Strict international quality parameters and practices are adhered and monitored at every stage to ensure premium quality pulp. We also supply the Totapuri Mango Pulp to international juice and drink manufacturers within the Middle East and Africa in 3.1Kg OTS Cans and 215Kg aseptic bags in drums. Our consistency, quality and expertise have been our greatest strengths in this competitive market. We manufacture Sweetened Mango Pulp (Kesar & Alphonso) which is packed and supplied in 450g, 850g Tins & 3.1kg OTS Cans to Australia, New Zealand, U.S., Canada, Japan, Malayasia, Singapore and U.A.E. RETURNABLE GLASS BOTTLES REACH. GROW. BUILD. As a part of the penetration strategy, we have set up an exclusive division for beverages in the RGB (Returnable Glass Bottles) format. The importance of RGB lies in its capability to reach the most remote locations in the country. Taking the brand experience to the masses in the interiors of India is the prime objective of this division.
10 REFRESHING THE WORLD
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