MULTIPLES + DUNNES CONVENIENCE DISCOUNTERS VALUE

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Ernest Crawford
5 years ago
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1 NIELSEN PULSE Welcome to the latest edition of the Nielsen Pulse. We hope that you find this informative, and we welcome your feedback. Our Total ROI FMCG Market figure (right) is our fullest estimate for the ROI FMCG market, for more details on this, please see page 3. We have also included a list of the product groupings covered in each of the Super Product Classes, which you can find in the notes pages. DEFINED IRISH FMCG MARKET - CHANNEL SPLIT JAN/FEB 2016 Discounters continue to gain share of market and driving total market growth. 18.7% 37.0% BIMTH BIMTH BIMONTH BIMTH LATEST 2 MONTHS MTHS TY TY TY 17.8% TY TY 36.3% Split of Sales 45.9% 44.3% TOTAL DEFINED MARKET MULTIPLES + DUNNES CONVENIENCE DISCOUNTERS Mat Value % Chg -0.9% 1.3% Total ROI FMCG Market* is valued at 15.56n +1.4% YOY 2mths Value % Chg 1.5% -0.9% 1.8% 3.6% Multiples + Dunnes = Multiples ROI + Dunnes Estimate Convenience = Symbol Groups, Forecourts, Independents & Specialist Off-Licences* Discounters = Aldi & Lidl (cash slip methodology) DEFINED SUPER PRODUCT CLASS PERFORMANCE 7.2% 4.9% VALUE UNITS VALUE M % CHG 2 MONTHS % CHG % CHG 2 MONTHS % CHG TOTAL TOBACCO & SUNDRIES FOOD April 16

2 DEFINED SUPER PRODUCT CLASS VALUE SHARE OF CHANNEL Channel shares remain mostly flat versus last edition. 18% 22% 14% 5% 7% 3% TOTAL 5% MARKET 20% 27% 34% CONVENIENCE 17% 5% 6% 7% 3% 8% 4% 3% 1% 1% 13% MULTIPLES + DUNNES 20% 21% 34% 15% 6% 8% DISCOUNTERS 7% 4% TOTAL TOBACCO & SUNDRIES FOOD 24% 39% DEFINED SUPER PRODUCT CLASS LOCATION OF SALES Discounters gaining across most categories with biggest gains in Bakery, +1.1pts versus last edition TOBACCO & SUND FOOD HEALTH & BEAUTY MULTIPLES + DUNNES CONVENIENCE DISCOUNTERS VALUE PERCENTAGE SOLD ON DEAL Increased promotions on grocery and confectionery while all other categories have reduce reliance on promotions HEALTH AND BEAUTY DEFINED DEFINED 12 WKS YA LATEST 12 WKS Source: Nielsen Baseline, 12 w/e 8th of Feb 2016(Multiples only)

3 ABOUT NIELSEN PULSE Nielsen Pulse uses the widest available data from Nielsen. *The Nielsen Total ROI FMCG Market figure featured on page 1 is based on Nielsen Strategic Planner and also uses our Nielsen Total Store Read to enable us to account for categories not captured in Strategic Planner for all channels. The remainder of the report uses Nielsen Strategic Planner only, which is the best available data from Nielsen MarketTrack, Nielsen ScanTrack and Nielsen Off-Licence read for FMCG categories, based on standard Nielsen Defined Product Classes. Nielsen Total Store Read is the complete store read for Multiple retailers, and includes categories such as Deli, Produce, Fresh Meat and Poultry, In-store bakery, Newsagency, Horticulture, Mobile, & Durables which are not included in Nielsen Strategic Planner. CHANNELS INCLUDED Multiples + Dunnes = Multiples ROI + Dunnes Estimate Convenience = Symbol Groups, Forecourts, Independents & Specialist Off-Licences* Discounters = Aldi & Lidl (cash slip methodology) *Specialist off -licences measured for Alcohol only ABOUT NIELSEN Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit Copyright 2014 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Other product and service names are trademarks or registered trademarks of their respective companies. 14/7543

4 WHAT IS INCLUDED IN THE STRATEGIC PLANNER PRODUCT CLASSES AMBIENT DESSERTS BABYMILKS / MEALS AND RUSKS BARBECUE SAUCE BLACK/WHITE PUDDING BREAKFAST CEREALS BROWN SAUCE BUTTER/SPREADABLE BUTTER CANNED BAKED BEANS CANNED FISH CANNED FRUIT CANNED PASTA CANNED VEGETABLES CANNED/PACKET/FRESH SOUP CHEESE CHILLED DESSERTS CHILLED RICE DESSERTS CHOCOLATE SPREADS CONDIMENTS COOKING OILS NON OLIVE CRANBERRY SAUCE CREAM CURRY POWDER DEFINED DESSERTS DOMESTIC/EXOTIC PEPPERS DRIED PEAS DRIED/FRESH PASTA NOODLES GARLIC BUTTER HERBS HONEY HOT FOOD DRINKS ICE COFFEE INSTANT SNACKS INSTANT/GROUND COFFEE JAM LOW CALORIE SWEETENERS MARGARINE MARMALADE MEAL KITS MEAT & VEGETABLE EXTRACTS MILK MINT SAUCE/JELLY MUSTARD OLIVE OIL OTHER TABLE SAUCES PACKAGED TEA / TEA BAGS PEANUT BUTTER PETFOOD PICKLES PREPACK STUFFING MIXES PREPACKED BACON PREPACKED CONTINENTAL SAUSAGES PREPACKED SAUSAGES PREPACKED SLICED MEAT RELISH RICE RTD FLAV MILK & SHAKES SAUCES SPECIAL DIETARY PRODUCTS STOCK & GRAVY MIXES TABLE SALT TOO KETCHUP VINEGAR WHITE FATS YOGHURT, FROMAGE FRAIS AND YOGHURT SUGAR PACKAGED READY MEAT MEALS SAVOURY PRODUCTS CHIPS PREPARED POULTRY PRODUCTS PREPARED FISH PRODUCTS PREPARED MEAT PRODUCTS VEGETABLES POTATO PRODUCTS SNACK MEAT MEALS PIZZAS HERBS VEGETABLE READY MEALS PREPARED VEGETABLE PRODUCTS POULTRY - WHOLE/JOINT/CUT RED MEAT READY FISH MEALS GARLIC BREAD PASTRY VEGETABLE SNACK MEALS POWDERED BAKING PRODUCTS NON EDIBLE CAKE DECORATIONS BREADCRUMBS PAR BAKED PRODUCTS CAKES LIQUID BAKING PRODUCTS SOLID BAKING PRODUCTS CIABATTA/PANINI FLOUR

5 WHAT IS INCLUDED IN THE STRATEGIC PLANNER PRODUCT CLASSES ANTISEPTIC BABY POWDER/TALCUM POWDERS BABY WIPES BAR SOAP BATH ADDITIVES CARE S CONDOMS / LUBRICANTS COTTON WOOL COUGH AND COLD REMEDIES CREAMS/LOTIONS/OILS DENTURE PRODUCTS DEODORANTS DEPILATORY CREAMS DISPOSABLE NAPPIES FACIAL TISSUES FOOTCARE PRODUCTS HAIR COLOURANTS HAIR CONDITIONERS HAIR SPRAY HAND SANITISERS HANGOVER REMEDIES INCONTINENCE PADS INDIGESTION REMEDIES INTIE HYGIENE PRODUCTS LIQUID SOAP MEDICATED SHAMPOO MOIST WIPES MOUTHWASHES ORAL ANALGESICS RAZORS SANITARY PROTECTION SHAMPOO SHAVING & AFTERSHAVE SHOWER GELS SMOKING CESSATION AIDS SUN PREPARATIONS TOOTHBRUSHES TOOTHPASTE VITAMINS & MINERALS HAIR STYLING AIDS AIR FRESHENERS BAGS FOR FOOD BATTERIES BLEACH & LAUNDRY ADDITIVES CARPET CLEANERS CARPET/VACUUM FRESHENERS CLING FILM COOKING FOIL DETERGENTS DISHWASHER PRODUCTS DISINFECTANT LIQUIDS DRAIN CLEANERS DUSTERS/CLEANING CLOTHS FABRIC FRESHENERS FABRIC SOFTENERS FURNITURE POLISHES GREASE PROOF PAPER HARD SURFACE CLEANERS IGNITION PRODUCTS INSECT REPELLENTS INSECTICIDES & RODENTICIDES KITCHEN TOWELS LIQUID BLEACHES METAL CLEANERS OVEN CLEANERS PREWASH/ LAUNDRY STAIN REMOVERS REFUSE SACKS RUBBER GLOVES SCOURING PADS TOILET CLEANERS TOILET LIMESCALE REMOVERS TOILET TISSUES TOTAL LAV CARE WASHING UP LIQUIDS WATER SOFTENERS WINDOW CLEANERS

6 WHAT IS INCLUDED IN THE STRATEGIC PLANNER PRODUCT CLASSES TOTAL TOBACCO/SUNDRY TABLE WINES CHAMPAGNE PORT VERMOUTH SPARKLING WINES TONIC WINES SHERRY ELECTRONIC CIGARETTES CIGARS LOOSE TOBACCO PIPE TOBACCO TOBACCO ACCESSORIES CIGARETTES LONG LAD OTHER TYPE CREAM LIQUEURS WHISKEY VODKA RUM GIN BRANDY BISCUITS SQUASHES & CORDIALS CBCL ICE CREAM PREPARED / SAVOURY DIPS CRISPS/SNACKS/TUBES GRANOLA BARS NUTS POPCORN SPORT/ENERGY CHEWING GUM MINERAL WATERS CARBONATED SOFT DRINKS FRUIT JUICE

SavingSwagger. Snacks. Table of Contents. 1. Produce 2. Salty Snacks 3. Sweet Snacks 4. Granola Bars/Fruit

SavingSwagger. Snacks. Table of Contents. 1. Produce 2. Salty Snacks 3. Sweet Snacks 4. Granola Bars/Fruit Table of Contents 1. Produce 2. Salty Snacks 3. Sweet Snacks 4. Granola Bars/Fruit Snacks 5. PB&J 6. Bread/Bakery 7. Fruit 8. Veggies 9. Pasta 10. Soup/Breadcrumbs 11. Baking 12. Breakfast 13. Prepared