ASIA Q Kantar Worldpanel

Transcription

1 ASIA Q

2 ASIA KEY DICATORS Q CN GDP Growth in Inflation (CPI %) Avg. Household Spend per year on FMCG* 1,254 USD 197 USD* 1,306 USD 682 USD USD Annual Purchase frequency (FMCG) 80 times 121 times 126 times 99 times 354 times Average Household Size 2.8 members 5.3 members 2.9 members 4.3 members 4.8 members () () GDP Growth in Inflation (CPI %) Avg. Household Spend per year on FMCG* 2,144 USD 1,329 USD 624 USD 687 USD 365 USD Annual Purchase frequency (FMCG) 300 times 95 times times 164 times 142 times Average Household Size 6 members 2.8 members 2.7 members 4.5 members 3.7 GDP/CPI Source: International Monetary Fund, World Economic Outlook Database, April 2016 *Notice that each country FMCG includes all the categories tracked locally, which are not necessarily the same across Asia. In India, limited number of categories reported due to KWP not recording price) 2

3 Q SUMMARY ASIA % Value Change FMCG Q vs. Year ago China India () South Korea Malaysia Philippines Saudi Arabia Thailand Taiwan Vietnam () Vietnam () Food Dairy Products Personal Care 3

4 BASKET TRENDS %Value Change Q1.16 vs. YA Q1.16 Q1.15 Q1.14 Food-0.5% 2.8% 4% 16% 28% 15% 3% 28% 15% 28% Dairy Products 0.7% 3.0% 7.7% 8.7% 21% 6% 2 4% 20% 7% 2 4% 21% 8% 23% 3% Supermarket CVS Hypermarket Grocery Work unit/gift E-commerce Others Mid Income Q2 15 Q3 15 Q4 15 Q1 16 TOP 10 RECRUITERS CHA (by penetration growth) 1 OYSTER SAUCE FOREIGN SPIRIT CHEESE CURRY FROZEN FOOD FACIAL TISSUES LIQUID PACKAGE WATER TOO KETCHUP KITCHEN ROLLS 0.3 Source: Q1 16 vs YA Category Penetration% 4

5 Source: India BASKET TRENDS %Value Change Q1.16 vs. YA 4.8% Grocery % Dairy Products % 6.6% 1% 1% 3% 20% Q1.16 Q1.15 Q % 1% 3% 19% 76% 3% 1% 18% 77% Kiraana/Pan Beedi Supermarkets Chemist Network Marketing Others SEC A/B SEC C SEC D/E Q2 15 Q3 15 Q4 15 Q1 16 TOP 10 RECRUITERS DIA (by penetration growth) 1 FLOOR CLEANER TOILET/BAROOM CLEANERS SAUCE/KETCHUP DEPLATORIES/HAIR SHAVERS SANITARY PRODUCT METAL SCOURERS JAMS BOTTLED SOFT DRKS SALTY SNACKS HAIR OIL AND DRESSGS 0.1 Source: Q1 16 vs YA Category Penetration% 5

6 BASKET TRENDS %Value Change Q1.16 vs. YA 2.3% Food 4.5% 9.6% Dairy Products -3.4% -4.7% 0.9% 8% 8% 10% 16% Q1.16 Q1.15 Q % 30% 10% 8% 13% 9% 27% 33% 10% 10% 9% 11% 26% 34% Hypermarket Supermarket Internet Non-store Other modern trade Traditional Mid Income Mid-High Income Q2 15 Q3 15 Q4 15 Q1 16 TOP 10 RECRUITERS KOREA (by penetration growth) Source: Q1 16 vs YA Category Penetration% 1 WATER FLAVORED MILK CSD FROZEN READY MEAL SAUCE JUICE RETORT COFFEE DRK IMITATED CRAB MEAT SAND BISCUIT/WAFER 10.0 Note: methodology change, sample expansion and sample redesign effective in

7 BASKET TRENDS %Value Change Q1.16 vs. YA -1.5% Food -3.4% 1.6% Dairy Products % 0.1% 20.6 Q1.16 Q1.15 Q Hypermarket Supermarket General Trade Drug, Beauty & Others Pharmacy Mid Income Q2 15 Q3 15 Q4 15 Q1 16 TOP 10 RECRUITERS MALAYSIA (by penetration growth) 1 CHOC/NUT SPREAD LIQUID SOAP BUTTER RTD TEA DEODORANT EGGS TOILET TISSUE YOGHURT DRK COCONUT MILK GHEE 1.0 Source: Q1 16 vs YA Category Penetration% 7

8 BASKET TRENDS %Value Change Q1.16 vs. YA 9. Food 7.9% 10.4% Dairy Products 10.7% 10.9% 11. Q1.16 Q1.15 Q Sari-Sari Stores Hyper/Super Groceries Market Stalls Drug Stores Direct Sales Others Mid Income Q2 15 Q3 15 Q4 15 Q1 16 TOP 10 RECRUITERS E ILIPPES (by penetration growth) 1 STANT CEREAL BEVERAGE OYSTER SAUCE RTE BREAKFAST CEREAL TOOBRUSH LIQUID DETERGENT SCOURG PADS MAYO/SALAD DRESSG DISHWASH POWDERED TEA CORNED BEEF 4.7 Source: Q1 16 vs YA Category Penetration% 8

9 BASKET TRENDS %Value Change Q1.16 vs. YA 2.0% Food % 6% Q1.16 Q1.15 8% 47% 5% 8% 4 Q Dairy Products -0.8% 1.9% 38% % Modern Trade Lower Trade Pharma Wholesale Others SECs AB C D Q2 15 vs year ago Q3 15 vs year ago Q4 15 vs year ago Q1 16 vs year ago TOP 10 RECRUITERS (by penetration growth) 1 SOUPS EVAPORATED MILK FRESH MILK BODY DEODORANT CHEESE CONDENSED MILK LABNEH SANITARY NAPKS BREAKFAST CEREALS COFFEE CREAMER 1.1 Source: Q1 16 vs YA Category Penetration% 9

10 BASKET TRENDS %Value Change Q1.16 vs. YA 1.8% Food 0.3% 1.8% Dairy Products 1.5% 2.9% 4.8% 6 34 Q1.16 Q1.15 Q Hypermarket Supermarket CVS H&B store PVS Direct Sales Others Mid Income Q2 15 Q3 15 Q4 15 Q1 16 TOP 10 RECRUITERS AILAND (by penetration growth) 1 FACIAL TISSUE SUN PROTECTION BEER DRESSGS BOTTLE WATER RICE MASK RTD COFFEE HAIR COLORANT BABY DIAPER 1.2 Source: Q1 16 vs YA Category Penetration% 10

11 BASKET TRENDS %Value Change Q1.16 vs. YA 0.4% Food 2.1% -0.6% Dairy Products 5.6% % 7% 6% 5% Q1.16 Q1.15 Q1.14 5% 4% 16% 21% 7% 6% 4% 7% 5% 14% 2 6% 7% 6% 4% 6% 13% 23% PX Mart Hypermarket Supermarket CVS Drug Stores Direct Sales Department Stores Mid Income Q2 15 Q3 15 Q4 15 Q1 16 TOP 10 RECRUITERS TAIWAN (by penetration growth) Source: Q1 16 vs YA Category Penetration% 1 SEASAME OIL PACKAGED WATER FLOUR CORN WET TISSUE YOGHURT COFFEE BOULLION KITCHEN ROLL MOURSE

12 BASKET TRENDS %Value Change Q1.16 vs. YA Grocery Dairy Products -2.3% 3.1% 3.1% 2.5% 4.3% 9.3% Mid-Low Income Mid-High Income Q2 15 Q3 15 Q4 15 Q % 17% Street Shops Q1.16 Q1.15 Q1.14 7% Modern Trade Note: Data 4 cities 61% Wet Market 6% 3% 11% 17% 61% 5% 11% 17% Specialty Direct Sales Others 6 TOP 10 RECRUITERS VIETNAM (by penetration growth) 1 LIQUID TFD LIQUID DETERGENT HYBRID DRK RTD IFT BOTTLED WATER TABLE NAPKS STANT TEA FUNCTIONAL DKY KETCHUP/TOO SAUCE CANNED FISH 2.1 Source: Q1 16 vs YA Category Penetration% 12

13 BASKET TRENDS %Value Change Q1.16 vs. YA Grocery Dairy Products -0.4% 4.3% 5.7% 6.0% 10.6% 10.7% Mid-Low Income Mid-High Income Q2 15 Q3 15 Q4 15 Q % Street Shops Q1.16 Q1.15 Q1.14 1% 1% Modern Trade Note: Data Vietnam 77% Wet Market 20% 1% 1% 75% 21% 73% Specialty Direct Sales Others TOP 10 RECRUITERS VIETNAM (by penetration growth) 1 SOYA MILK DRKG YOGURT CHILLI SAUCE RTD IFT LIQUID TFD SWEETENED CONDENSED SOYA SAUCE GRANULES VEGAR LIQUID MILK 1.4 Source: Q1 16 vs YA Category Penetration% 1% 1% 13

14 ASIA Q