FOCUS ON CONSUMER GOODS TIME TITLE LOCATION. Sunday October 11, :45 p.m. 7:00 p.m. Oracle OpenWorld Opening Keynote Moscone North Hall D

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1 1 FOCUS ON CONSUMER GOODS Keynotes Sunday October 11, :45 p.m. 7:00 p.m. Oracle OpenWorld Opening Keynote Moscone North 8:30 a.m. 9:45 a.m. The Art of the Possible Moscone North Charles Phillips President, Oracle Safra Catz President, Oracle 9:45 a.m. 10:30 a.m. Capitalizing on Technology Megatrends for Competitive Advantage Moscone North Ann Livermore EVP, Technology Solutions Group, HP 1:15 p.m. 2:15 p.m. Oracle Develop Keynote: Breaking the Collaboration Barrier with Rich Hilton San Francisco, Enterprise Applications Grand Ballroom B Ted Farrell Chief Architect and SVP, Oracle Tuesday October 13, :30 a.m. 9:45 a.m. Innovation Across the Stack Moscone North Thomas Kurian EVP Product Development, Oracle 9:45 a.m. 10:30 a.m. The Future of Enterprise Computing and the Efficient Enterprise Moscone North Michael Dell Chairman of the Board and CEO, Dell Inc. 8:30 a.m. 9:15 a.m. Partner Keynote Moscone North 10:15 a.m. 11:15 a.m. Primavera Program Marriott Hotel Joel Koppelman Salon 9 SVP and GM, Primavera Global Business Unit John Kunz Center for Integrated Facility Engineering, Stanford University 2:45 p.m. 3:30 p.m. Seven Game Changing Trends: How Prepared Are You? Moscone North S. Gopalakrishnan CEO, Infosys 3:30 p.m. 4:30 p.m. Larry Ellison Moscone North CEO, Oracle 1

2 General Sessions 11:30 a.m. 12:45 p.m. Lower Costs with Oracle Database 11g Release 2 Moscone North Andy Mendelsohn SVP, Database Server Technologies, Oracle 1:00 p.m. 2:15 p.m. Chaos to Opportunity A Year in Review and a Look Ahead Westin Hotel, Rick Connors, SVP and GM, Oracle Metropolitan III Chuck Johnston, VP, Strategy and Alliances, Oracle Srini Venkatasanthanam, VP, Product Strategy, Oracle Jack Dugan, VP, North America Insurance Leader, Capgemini 1:00 p.m. 2:15 p.m. Retail Palace Hotel, Duncan Angove, SVP and GM, Oracle Retail Ralston Room 1:00 p.m. 2:15 p.m. Manufacturing 2020 InterContinental Hotel John Barcus, VP, Manufacturing Industries, Oracle InterContinental A Eileen Sweeny, President, CSC Manufacturing Sector, CSC 2:30 p.m. 3:45 p.m. Oracle Fusion Middleware 11g Foundation for Innovation Moscone North Hasan Rizvi SVP, Oracle Fusion Middleware, Oracle Corporation 4:00 p.m. 5:15 p.m. Get the Most out of Virtualization: Manage Top-Down from Application to Disk Novellus Theater Edward Screven Yerba Buena Center Chief Corporate Architect for the Arts Richard Sarwal SVP, Product Development, Oracle Corporation 5:15 p.m. 6:30 p.m. Complete, Open, and Integrated Applications for Your Business Moscone North Lenley Hensarling GVP, Application Product Strategy, Oracle Corporation Steven Miranda SVP, Applications Development, Oracle Corporation Oracle OpenWorld Consumer Goods Related Sessions 1:00 p.m. Putting it Together: SaaS/Hosted/In-House Moscone W John Dohm, True Religion Apparel, Inc. Room :00 p.m. Transparency and Innovation: The Core of the Eco-Enterprise Moscone W Niels Peulicke-Andersen, DONG Energy; Mikko Valtonen, 2Future; Lenley Hensarling, Oracle Room :30 p.m. Enabling the Eco-Enterprise with Improved Operational Efficiency Moscone West Jeff Henley, Oracle; Lenley Hensarling; Mark Sunday, Oracle Room :30 p.m. Cadbury and Hormel: Drive Profitability with Comprehensive Trade Management InterContinental Hotel Kevin Kroymann, Hormel Foods; Ashley Peck, Cadbury plc., Karl Steiner, Oracle 2:30 p.m. Win-Win: Recognize Revenue Faster with Web 2.0-Enabled Oracle Trade Management Moscone West L3 Earl Eldridge, Oracle; Eswar Vadya, Selectiva, Inc. Room

3 4:00 p.m. General Mills Use of Oracle Essbase for Volume Forecasting and Allocation InterContinental Hotel Kathi Schriener, General Mills; Steven Light, Hitachi Consulting 4:00 p.m. Strategic Global PeopleSoft HCM Warehouse Moscone West L2 Lori Ridgeway, Johnson Diversey; Jill Strenzel-Gibson, Oracle Room :00 p.m. Many Parts, a Partner: Infosys Solution for Kraft s Global Financial Planning and MDM Systems Moscone West L3 Gregg Stokes, Kraft Foods Inc.; Sundaram Kannan, Infosys Room :30 p.m. Stealth 3000: Tailored for the Fashion Industry, Designed for Profits InterContinental Hotel Charles Troyer, CSC Sutter Tuesday October 13, :30 a.m. Using Demand Signal Repository to Evaluate Promotion Effectiveness InterContinental Hotel Larry Brooks, The Clorox Company; Senthil Rajamanickam, The Clorox Company 11:30 p.m. Implementing Oracle Business Intelligence Applications: Technical Insight Moscone West L2 Scott Mosier, Starbucks; Harnam Thandi, Oracle Room :30 p.m. Oracle Transporation Management Product Moscone West L2 Srini Rajagopal, Oracle Room :00 p.m. Oracle Transporation Management Customer Moscone West L2 Steve Carrington, Valassis Communications; Steve Drucker, Fellowes; John Hite, ArvinMeritor Room :00 p.m. Innovation Management Solution Set for High Technology Maximizes ROI InterContinental Hotel Shantanu Dhar, Zebra Technologies; Mike Saslavsky, Oracle 2:30 p.m. A Nontraditional Approach to PLM: Integrating Customer Requirements and R&D Moscone West L3 Charles Crawford, Johnson Diversey; Sarvesh Jagannivas, Oracle; Lee Peterman, Kalypso Room :30 p.m. Fast-Track Your Adoption of Oracle Industry Solutions Marriott Hotel Leslie Buhrer, Oracle; Bernard Goor, Oracle Salon 14/15 2:30 p.m. Extend Oracle Asset Lifecycle Management:Maximize Your Asset Maintenance Capabilities Moscone West L2 Chuck Armbruster, The J.M. Smucker Company; Joseph Ashun, Barrick; Jennifer Allen, Oracle Room :30 p.m. Agile Product Lifecycle Management for Process 6.0: Next-Generation PLM for Process Moscone West L3 Industries Room 3009 Randal Burrier, Oracle; Wes Frierson, Oracle 5:30 p.m. Let Your Human Capital Management Work for You InterContinental Hotel Carmen Keller, American Crystal Sugar Company; Chris Bruce, ReportsNow Grand Ballroom A 10:15 a.m. Oracle Demantra s Product Line: What s New in Release 7.3? Moscone West L2 Deb Bene, Emerson Electric Corp; Bart Feldman, Oracle Room :45 a.m. Food & Beverage Industry Panel: How to Innovate While Dealing with New Moscone West L3 Regulatory Challenges Room 3009 Wes Frierson, Oracle; Steven Young, Oracle 11:45 a.m. Two Consumer Goods Companies Use the Oracle Business Intelligence Platform InterContinental Hotel David Doran, The JM Smucker Company; Randy Humes, The JM Smucker Company; Dilip Philipose, Oracle; Olivier Bernard, Oracle 11:45 a.m. Oracle Business Intelligence Solutions for PeopleSoft Enterprise Moscone South Vincent Meunier, Pernod Ricard; Mike Watschke, Oracle Room 310 3

4 11:45 a.m. Customer Panel: Best Practices with Oracle s Demantra Solutions Moscone West L2 Phil Kelaart, Emerson Rosemont; Kevin Kroymann, Hormel Foods; John Majors, Tootsie-Roll; Room 2014 Randall Wood, Leggett and Platt; Linda Peel, Oracle 11:45 a.m. Extend Your ERP Capability: Proactively Manage Sourcing and Labeling During Design Moscone West L3 Wes Frierson, Oracle; Steven Segal, Oracle Room :45 a.m. Using Demand Signal Repository for Effective Marketing Spend InterContinental Hotel Ravi Purohit, Wipro Technologies Union Square 1:00 p.m. Building a Product Lifecycle Management Foundation in Private-Label Companies Moscone West L3 Yohan Lee, Kalypso; Shane Goodwin, Oracle Room :00 p.m. Customer Panel: The Bottom-Line Benefits of Supply Chain Innovation Moscone West L2 Jim Churchman, Garmin; Joe Hus; USG; Bryan Rulli, Sara Lee Corporation; Rahul Teotia, Room 2014 Emerson Rosemont; Guy Yehiav, Oracle Thursday October 15, :00 a.m. Sara Lee: Migrating from Hyperion Enterprise to Oracle Hyperion Financial Management InterContinental Hotel Nicole Bobbitt, Sara Lee Corporation; Chona Salamero, Archstone Consulting 10:30 a.m. Everyone Is Applying CPUs (Critical Path Updates), Right? Moscone South Michelle Malcher, Pepsico 303 3:00 p.m. Implementation in an Environment of Acquisition: But Wait; There s More! Moscone West L3 Chuck Armbruster, The J.M. Smucker Company; Susan Hrib, Signum Group, LLC Room 3016 Oracle User Group Forum and Special Interest Group (SIG) Meetings 10:00 a.m.- Agribusiness Meeting (Please contact Herbert.Klein@oracle.com for details.) Hilton-Union Square 2 12:00 p.m. 4 th Floor Oracle Demos DEMOS LOCATION Agile Product Lifecycle Management Moscone South, S-018 Agile Product Lifecycle Management for Process Moscone South, S-017 Build Agile Processes Faster and at Lower Cost Moscone South, S-066 Comprehensive Trade Management Moscone South, S-075 Oracle Application Integration Architecture for Supply Chain Moscone South, S-015 Oracle Transportation Management Overview Moscone South, S-022 Order Management Moscone South, S-025 Price Analytics and Deal Management Moscone South, S-029 Siebel Field Service Moscone South, S-035 Siebel Marketing Moscone South, S-027 Siebel Order Management Moscone South, S-031 4

5 Networking Activities EVENT LOCATION TIME Sunday October 11, 2009 Welcome Reception Howard Street Tent and Yerba Buena Gardens 7:30 p.m. 9:30 p.m. OTN Night Howard Street Tent 7:00 p.m. 10:00 p.m. Appreciation Event Treasure Island 8:00 p.m. 12:00 a.m. Thursday October 15, 2009 It s a Wrap Howard Street Tent 4:00 p.m. 6:00 p.m. 5