GIN NAI, GIN YUU SIMPLE EATING, HEALTHY LIVING.

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Kristopher Taylor
5 years ago
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GinYuu The strength of two worlds About 2 years after the pilot project in Frankfurt, Kent Hahne and Claus Sauer revived their concept of GinYuu at the end of 2013.

2 GinYuu The strength of two worlds About 2 years after the pilot project in Frankfurt, Kent Hahne and Claus Sauer revived their concept of GinYuu at the end of The first GinYuu location is now at the Erich Ollenhauer House, the former SPD headquarters, in Bonn The focus here is the Pan-Asian-Pacific cuisine, using fresh and aromatic flavor filled products without additives. Guests participate in the creation of each individual dish prepared in the front cooking area. Each guests food and drink selections are stored on to a chip card which allows guests to move independently and freely within the restaurant according to his wishes and preference. Individual attention from our Ginyiis gives the guest the homey feeling of sitting in his living room with friends rather than in a restaurant. Open seating creates a relaxed togetherness amongst all guests in the spacious lounge area. The mix of lifestyle and traditional newly-defined Pan-Asian Pacific cuisine creates a new world for the guest, a world in which he can immerse himself and relax while absorbing the exquisite food flavors and taste with all his senses. And our Ginyiis are always by his side as constant companion!

Motto Gin nai, gin yuu is a Thai proverb which loosely translated means: Eat simple, live easier. This motto is in contrast to the well-known German virtues.

3 Motto Gin nai, gin yuu is a Thai proverb which loosely translated means: Eat simple, live easier. This motto is in contrast to the well-known German virtues.. GinYuu opens the door to a new, unique world for each guest in which he can relax and unwind from the daily grind. The foreign flavors engulf the entire restaurant as a result of the open-plan show kitchen and provide the guest with a whole new dimension full of lightness as well as an extraordinary awareness of life beyond the routine. Today s generation is searching for the perfect work and life balance. GinYuu is the perfect solution to the challenges that cause stress and discomfort. Upon entering the doors into GinYuu s relaxed atmosphere, our guest can momentarily forget the constrictions of straightforwardness and structure and completely unwind. At GinYuu, the Pan-Asian-Pacific way of life to stop the hustle and bustle, inhale lightness and recharge your spirit replace the traditional. Gin nai, gin yuu!

Concept GinYuu s perfect combination of aromatic- crossover cuisine, spaciously designed dining area (restaurant), modern lifestyle ambience as well as the reasonable pricing is unrivaled.

The open-plan show kitchen is the center of the Emotional Fuel Stop.

In addition to these pillars of our concept, GinYuu offers the guest the opportunity to unwind in the spacious lounge and soak up the warmth of the GinYuu world.

5 Concept GinYuu s perfect combination of aromatic- crossover cuisine, spaciously designed dining area (restaurant), modern lifestyle ambience as well as the reasonable pricing is unrivaled. GinYuu offers pure Pan-Asian-pacific lifestyle! A world of serenity, wellbeing and casual encounter. Lifestyle paired with the unconventional mix of Pan-Asian-Pacific crossover cuisine. The open-plan show kitchen is the center of the Emotional Fuel Stop. GinYuu is not a traditional self-service concept, but rather impresses with interactive cooking and the individual preparation of all dishes. In addition to these pillars of our concept, GinYuu offers the guest the opportunity to unwind in the spacious lounge and soak up the warmth of the GinYuu world. Our chip card system gives each guest the additional freedom to move freely about in the restaurant. Each visitor can determine his length of stay and independently decide his preference. The simple variety of noodles, rice and curry dishes, exceptional salads as well as hot and cold appetizers are the basis of our innovative menu which is built on a large inventory control system and stockpiling. This concept also allows individuals new to this industry as well as unskilled workers to be quickly and efficiently incorporated into the existing system..

Products We are convinced that with its aromatic flavors, lightness, simplicity and freshness the colorful Pan- Asian-Pacific crossover cuisine will open up a whole new world of taste to

In addition to fresh and healthy products, we want to work sustainably with our suppliers and give our guest 100% transparent product information.

6 Products We are convinced that with its aromatic flavors, lightness, simplicity and freshness the colorful Pan- Asian-Pacific crossover cuisine will open up a whole new world of taste to the guest. At the same time, social responsibility is of the utmost importance. In addition to fresh and healthy products, we want to work sustainably with our suppliers and give our guest 100% transparent product information. This is also reflected in our open-plan show kitchen concept: the guest sees how his meal is freshly prepared, observes everything happening to his food and can enjoy the aromatic flavors and scents during the preparation of his meal. Our dishes represent a balanced diet showing the guest the healthy lifestyle of our GinYuu-world.

Burger meets Asia traditional wasabi and coleslaw as well as our skilled cooks in the front cooking area expand the high-quality portfolio of our cuisine.

7 GinYuu combines culinary worlds GinYuu s culinary journey through the Pan-Asian-Pacific cuisine begins with snacks and appetizers. Starting with freshly prepared Mexican Nachos, followed by Japanese-Korean skewers, topped off with our Pacific-California infused sushi with warm seafood and Surf & Turf. Burger meets Asia traditional wasabi and coleslaw as well as our skilled cooks in the front cooking area expand the high-quality portfolio of our cuisine. The many different fusions of noodle and rice dishes, such as Asian Bolognese or Asia Pacific Noodles connect the citrus world of California and Hawaii with Asia offering the guest a large selection of unusual and unique dishes. - All this with no additives. IMAGEBROSCHUERE_A4_HF_EN.indd :33

Staff The employees of GinYuu, called Ginyiis, play an essential role. Ginyiis are the special ingredient that gives GinYuu its unique flavor; they create our GinYuu world.

Ginyiis are people who offer fresh and exotic products to the guest through honest and explanatory dialog. Our Ginyiis guide the guest on a culinary trip around the world.

8 Staff The employees of GinYuu, called Ginyiis, play an essential role. Ginyiis are the special ingredient that gives GinYuu its unique flavor; they create our GinYuu world. Ginyiis are entertainers who daily perform on our stage - the show kitchen! - offering the guest a piece of real life. 95% of their daily work is the direct communication with our guests. Ginyiis are people who offer fresh and exotic products to the guest through honest and explanatory dialog. Our Ginyiis guide the guest on a culinary trip around the world. Together they dive into a savory world of Pan-Asian cuisine and create customized dishes using only the freshest, highest quality products. As a result of the individual guest attention, the Ginyiis create a unique food experience for every visitor within the little GinYuu world. Ginyiis are not service workers, but rather companions that help the guest rediscover and identify himself with the world of GinYuu. GinYuu does not regard itself as merely an employer, but rather a way of life for our Ginyiis. We count on the input of all our company staff with regard to the creation of dishes and key aspects of the Gin Yuu personnel policy. In addition to our guests, Ginyiis are our most important asset, the strongest weapon and the unique selling point of our company! The success of each one of our restaurants is the success of our Ginyiis! - Skills can be learned, attitude comes from within!

authenticity. Instead of solely representing the Asian world, our interior shows a symbiosis of Industrial meets a touch of Asia.. The green rice leaf represents the freshness of our products.

9 Ambiance GinYuu stands for fresh products as well as a harmonious interior design. The high-quality furniture, consisting of light and dark shades of wood tones, defines the overall concept of the restaurant and gives a feeling of straightforwardness combined with Pan-Asian-Pacific authenticity. Instead of solely representing the Asian world, our interior shows a symbiosis of Industrial meets a touch of Asia.. The green rice leaf represents the freshness of our products. The purple color symbolizes the mystical feminine world. Together both colors reflect serenity, harmony and sensuality. The atmosphere created by the fusion of lightning and music combined with the exceptional architecture transform each Gin Yuu restaurant into a Social Meeting Point creating a world in which not only culinary highlights and tranquility but also casual socializing add extra value. We deliberately refrain from Wi-Fi hotspots, because GinYuu should be a place of casual conversation. The large community-tables, throughout the entire restaurant, strengthen the togetherness and promote the social atmosphere among our guests

. GinYuu - Synonym and trendsetter for the future-oriented direction of young, healthy and budget-conscious restaurant chains combined with a high recognition and identification value.

10 Image The Pan-Asian-Pacific approach to life transferred to sophisticated locations. Modern big city lifestyle under interior lighting at high wooden tables - this is where casual conversation is happening.. GinYuu - Synonym and trendsetter for the future-oriented direction of young, healthy and budget-conscious restaurant chains combined with a high recognition and identification value. GinYuu wants to awaken curiosity and desire for in today s society with regard to trying new things vis-à-vis the unfamiliar Pan-Asian-Pacific cuisine. Attributes such as lifestyle & health, which is what this generation is seeking, can be rediscovered in this concept. Collectively our Ginyiis combined with modern lifestyle, healthy products and our guests compose the GinYuu world along with the sheer joy of living and the contemporary lifestyle of the Pan-Asian-Pacific cuisine. This niche has a great future as a lifestyle brand. Our Guest We are targeting all age groups. However, the core target group is between years of age with a stronger focus on female guests. GinYuu patrons are people who like to try out new things looking for creative and exciting moments in their everyday life. This target group is focusing on healthy, fresh products while at the same acting sustainable for future generations. For example, observing the food preparation process as well a feeling free and easy-going are decisive factors for this target group in choosing a restaurant. These attributes as well as total awareness of life can found at GinYuu. Together with the Ginyiis our guests create the distinctive and unique world of GinYuu.

Locations GinYuu restaurants are normally

Site planning of the location is based on

11 Locations GinYuu restaurants are normally found in the city center next to retail and/or shopping areas as well as office locations. Site planning of the location is based on demographic data and purchasing power criteria. The success of the concept therefore calls for more intensive expansion. Therefore we ready to acquire partners nationally and internationally which includes the franchising of our concept. IMAGEBROSCHUERE_A4_HF_EN.indd :33

Location & Site Criteria for a GinYuu restaurant Location A1-A2 or B1-B2, city center area with a population of 100,000 residents including commuter area with 200,000 resident Adjacent to shopping

12 Location & Site Criteria for a GinYuu restaurant Location A1-A2 or B1-B2, city center area with a population of 100,000 residents including commuter area with 200,000 resident Adjacent to shopping areas with premium retailers Adjacent to office buildings Ample parking spaces or parking garages in the immediate vicinity Size of Location Ideal size between m2, ground floor with a minimum size of 300 m2 Facility space either in basement or first floor Visibility Preferably corner locations or pedestrian traffic zone with good visibility, high and large glass front with modern architectural building design or high quality old and/or renovated building (, at least 10 m of window area) Construction High ceilings and bright rooms, preferably square base for open show kitchen Outdoor patio area is a must Technical Construction Air Condition and ventilation system with minimum capacity 5-6 fold in the dining area and 5-6- fold in the kitchen (air supply 8,000-12,000 m3, exhaust m3) (Note that this is according to German specifications) KW minimum power supply with 200 A electrical fuse Grease separator required

Neighbors Premium retail, high-end boutiques, bookstores, many offices with medium income Demography

1km radius Average age of population between 20-65 Zoned for adjacent gastronomy Area should be zoned

) Rental Criteria Long-term lease with further options Terms and conditions according to investment

13 Neighbors Premium retail, high-end boutiques, bookstores, many offices with medium income Demography 8,000 to 10,000 office workers in 1km radius 10,000 to 20,000 residents with average income within 1km radius Average age of population between Zoned for adjacent gastronomy Area should be zoned for food service establishments No residential housing in upper floors (noise control, etc.) Rental Criteria Long-term lease with further options Terms and conditions according to investment priorities of landlord Rent security permitted though bank guarantee No restrictions on opening hours or food / drink

Individual Franchising GinYuu is looking for franchisees who initially are interested in opening an individual restaurant.

Opening additional restaurants is also possible - depending on the GinYuu evaluation criteria.

Area Development Franchising The area development franchising option allows franchisees to develop a city or region domestically or internationally.

14 Individual Franchising GinYuu is looking for franchisees who initially are interested in opening an individual restaurant. For this purpose, cities with a population of 250,000 to 500,000 are most suitable. Opening additional restaurants is also possible - depending on the GinYuu evaluation criteria. However, the individual franchisee will receive neither development protection nor a contractual development agreement. Limited area protection will be granted. Area Development Franchising The area development franchising option allows franchisees to develop a city or region domestically or internationally. For starters, a development plan will be agreed upon in advance with GinYuu. The franchisee will receive extensive area and development protection according to his agreement. Furthermore, a development fee is due upon finalization of the development agreement. This fee will be determined according to the stipulations in the respective development agreement. Long-term lease with further options.

15 International Franchising For international Franchise projects, only the area development franchising option is available. For this option, the franchisee is tasked with identifying and considering local cultural aspects as soon as the development planning begins. In foreign countries the capital requirements will be higher than for the domestic area franchising in Germany. Franchise fees A one-time fee in the amount of , - Euro (franchise fee) per restaurant is required for all franchise programs. In addition, an ongoing fee of 6% of the net sales for the use of the GinYuu brand name and the GinYuu system (royalty) is due. The payment method for the one-time franchise fee varies depending on the franchise program. The ongoing franchise fees are payable monthly in all programs for each restaurant. In addition, a promotional fee in the amount of 1% of the net sales will be applied.. You should be able to meet the following franchise criteria: Dedication with clear allocation of responsibilities either individually or within a small team Leadership qualities Strong social skills Entrepreneurial thinking and decision-making ability Business assessment knowledge Equity of at least 350,000, - Euro, of which 200, Euros should be in cash or liquid assets Gastronomical systems experience (not mandatory) Willingness to change location Ability to cooperate and intent to mutually succeed If available: suitable property / location

16 GinYuu Gmbh Ollenhauerstr Bonn info@ginyuu.de +49 (0)

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