FIRST INDIAN VEG CUISINE QUICK SERVICE RESTAURANT (QSR) BASED ON A UNIQUE CONCEPT.

Transcription

1 FIRST INDIAN VEG CUISINE QUICK SERVICE RESTAURANT (QSR) BASED ON A UNIQUE CONCEPT

2 INTRODUCTION Café Udupi Ruchi, is a food service format which will provide the guests with Tasty, Healthy Vegetarian Food in Hygienic conditions. It is the World s First Indian Veg Cuisine Quick Service Restaurant (QSR) based on a unique concept, offering wide range of Indian Veg Cuisine. The uniqueness of the restaurant is that, it operates on the Easy To Cook mixes, completely developed and manufactured by Sri Family. All these mixes are manufactured at ISO certified premises, with FSSAI approved ingredients, by taking utmost care and love for the guests. Our mixes are 100% Natural, Free from all Artificial Preservatives, Colours, Flavouring substances.

3 TIME FOR ORGANISED FOOD SERVICE IS NOW Good Food is a 'need' and not a 'want' Food Service Market (#Trillion) 2.5 CAGR 10% F 2021F Key drivers of growth As one of the fastest growing ecomomics of the world, India offers a variety of advantages for the food service industry Demand factors The major demand-side factors driving the industry s growth can be classified under four major buckets Increasing disposable income levels Changing consumer lifestyle 70 Market Share in 2013/ 100% `2.5.1Trillion Market Share in 2016/ 100% `3.1Trillion Market Share in 2021 (P) 100% `2.5 Trillion Growing at CAGR of 7.7 per cent from 2013, the NRAI estimates the Indian food services market to stand at `3,091.1 billion in The market is expected to expand at a CAGR of 10 per cent during 2016 to 21, to reach a value of `4,981.3 billion Large share of young population Increasing urban working women population 59 Unorganised Organised Source(s): India Food Services Report 2013, Hospitality Biz India, 05/07/2013; How India eats out, Live Mint, 22/06/

4 QSR THE RISE OF THE QUICK BITE India is now witnessing a rapid increase in Eating Out culture, making food services one of the most promising business sectors in India. Service and Quality Standardisation and Affordability has lead to acceptability. QSR* is projected to grow at a CAGR of over 22% over the next five years... `5,500crore 2013 Full-service restaurant The Food services industry in India can broadly be classified into four major segments: Fast Food* `9,125crore 2016 Sales Split, by segments 14.6 Streets Kiosks Stalls `24,665crore 2021 Source(s): Euromonitor research, accessed January Café and Bars Projected *QSR chain segment has brands with 3,400-3,600 outlets across india Full-service restaurants and Quick Service Restaurants (QSRs) together account for a majority of 73 per cent of India s food service industry.

5 GLOBAL OR INDIAN FOOD SERVICE BRANDS - INDIAN CUISINE SELLS Go Global. Eat Local. About 29 per cent of the total Indian population over the age of 15 years are vegetarians. Multinational food service players are focusing on local taste and are increasingly engaging in Indianising their menu options, launching breakfast menus, positioning outlets as destinations of family outings, etc., to gain acceptance of Indian customers. As they say, home is where the heart is and Indians have a craving for home-style food. Café Udupi Ruchi is well positioned to cater to this need.

6 WHY CAFÉ UDUPI RUCHI BRAND? We realised there is much more to Food Service Business beyond Food and Service Hence we set up Formats to serve wide range of customers Top Class Production Facility Food Lab We have done intensive research and adopted best practices to make food service HXVaVWaZ HiVcYVgY^hZY HnhiZb 9g^kZc H^beaZ H`^aa avwdjg ^cyzezcyzci Easy to Cook Mixes in Packaged form means : Quality and Quantity Control Negligible wastage Taste Consistency No need for Cook and Chefs Inventory and Cashflow efficiency

7 RECIPE FOR SUCCESS Three Product - Entire Range Brings to you Authentic South and North Indian Specialities Easy to cook Science behind smart living, specialized nutritional supplements with herbal extract, catering to all age groups. All Next Gen food specialties No Preservatives Not Instant Food Product is 100% natural & free from Artificial Preservatives, Colours, Flavouring substances

8 FOUR FORMATS UNLIMITED OPPORTUNITIES Highway Foodcourt Kiosk Restaurant Captive Food Canteen (IT Park/Offices/College/Institutes) All formats successfully operational in South and West.

9 ABOUT ARITRAA FOODWORKS Company formed by reputed professionals with an outstanding track record in biggest and the best Indian and International companies Team with: Western Region: Gujarat, Maharashtra, Madhya Pradesh, Chhatisgarh, Goa, and Nagar Haveli Eastern Region: Bihar, Bengal, Jharkhand, Assam, Odisha, North East Seven Sisters, Andaman and Nicobar islands We are Master Franchisee for East and West Region of India

10 PRE AND POST OPENING SUPPORT Responsibility Deliverables Aritraa Fooodworks Franchisee Remarks STAGE BEFORE YOU OPEN Network Plan-Preferred Location Site Approval Property Acquisition - Lease/License/Buy Basic Site Finish (pre store fit-out) Equipment, Interior Set-up & Finish Agreement as per standard template provided by Master Franchisee Civil MEP - plumbing, electrical connection, firefighting, wall plaster/ pop, tiling Investment by Franchisee Hiring To be supported and monitored as per SOP. Local Licences and approvals Master Franchisee has competent vendors empaneled. Supply Chain Managament Aritraa Foodworks or its appointed agent. Last Mile logistics support. Operations Manual IT System and Hardware Part of the Store Fit-out cost to be borne by Franchisee AFTER YOU OPEN Customer and Quality Audit Store Level Accounts and Cash Management Inventory Management - Product Ordering People/Staff Salary and Overheads Issue Resolution - Product Feedback/Brand Support Insurance

11 BUSINESS INFORMATION Numbers at a glance Particulars UOM KIOSK QSR Highway Concept Captive Food Court - IT Park/Office Complexes Capital Expense INR L L Cr L License Fees - Franchisee INR 4 L 8 L 12 L 8 L Expected Monthly Sales INR 4.5 L 15 L 36 L 12 L Royalty Fees on Net Sales Percentage 7% 6% 5% 5% Agreement Tenure Years

12 OPPORTUNITY AREA FRANCHISEE / STORE FRANCHISEE PARENT BRAND COMPANY FRANCHISOR MASTER FRANCHISEE AREA FRANCHISEE OUTLET Assigned Territory FRANCHISEE Site or Set of Sites Global Region

13 QUALITIES OF A SUCCESSFUL AREA FRANCHISEE Excellent leadership capabilities Vision for the future of the brand and restaurant development Passion for the brand Local market knowledge Excellent communication skills 9ZiZgb^cVi^dc id azvy V hjxxzhh[ja izgg^idgn Excellent organizational skills AREA FRANCHISEE S ROLE Area Franchisee is an independent entrepreneur who sees the big picture. When approved, the AF develops a territory by helping franchisees own and operate Café Udupi Ruchi restaurants in that territory. TERRITORY Area Franchisee will be assigned a Territory it will be a cluster designed to provide scale and speed without compromising the quality and service. Each Area Franchisee will have a size of portfoilio varying from 10 to 20 sites. This will be a mix of all formats.

14 THE NEXT STEPS STEP 1 APPLY Write to us at info@aritraa.com Please mention your name and contact details. We will get in touch with you. STEP 2 RESEARCH Talk to people, find more about us, visit the locations we are open, enjoy the great food and imagine what it would be like to join our terrific team. STEP 3 JOIN THE TEAM It s as easy as that. Once you have finished your investigation and have secured approval to become a Café Udupi Ruchi franchise owner, don t wait. There s a world of opportunity waiting for you once you make your decision. We re looking forward to hearing from you soon!

15 THE TECHNICAL TABLE Particulars UOM KIOSK QSR Highway Concept Captive Food Court - IT Park/Office Complexes Floor Level in Building (unless part of a Mall/Commercial Complex) Level GF GF GF Any Carpet Area Sqft Frontage Feet Clear Height (Bottom of Beam) Feet Parking lot Not Aplicable 4 Cars & 10 Bikes Cars Not Applicable A/C - tonnage required Ton NA 8-10 Ton Ton Common Power Requirement KW 10 KW 75 KW 125 KW 25 KW Manpower No s No. of seats No s NA Common Seating Area RO Water Consumption per day Litres Ltrs Ltrs Ltrs 3000 ltrs Wash Room Male/Female No s NA Male - 1 Female-1 Male - 4, Female -4 Common Wash Basin No s NA 2 4 Common Ft 3/10 3/30 3/75 + One Hoarding 3/30 Adjacencies Barred (type of business/ insituitions, not allowed in adjacent units) Type of Business Automobile and Automobile Repairing/ Low End or Country Liquour Bar/Liquour Shops/ LingerieShop /Hazardous Material/Construction Material/ Hardware/Warehousing/Lottery Shops

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