Glebe Farm gluten free Oats By Rebecca Rayner, MD

Transcription

1 Glebe Farm gluten free Oats By Rebecca Rayner, MD

2 Glebe Farm Intro A family farm in Huntingdon, Cambridgeshire Rebecca, Phil and Marc. BSc Food Marketing, Newcastle; MSc at Cranfield. Farmers - price takers. Wanting to add value. Asked for gluten free. Pop. Of Bread machines

3 Gluten Free Stats 1 in 100 diagnosed Gluten Free Coeliac. Up to 10 in 100 are undiagnosed and feel better avoiding wheat and gluten. Then there are those who do a lifestyle choice of avoiding wheat eg sporty folk, diet choice etc. Could be up to 30%.

4 GF Oat Stats 1 in 10 Coeliacs are intolerant to GF Oats. Avenin vs Gluten. 9 in 10 can enjoy oats! Nutrition in Oats High in Fibre Slow release of energy Beta Gluten cholestrol reducing

5 The Facts From 2000 to 3m operation in gluten free in 15 years. 35 staff in October GF is good for the local economy!

6 Plan of the Farm - The guided tour: All our own design and built in house - Bulk: Oat store, Oat cleaning & de-hulling, Steaming & flaking mill, oat flour mill - Retail packing area Eco- friendly: Biomass heats water into Steam, Solar Panels for Electricity generation Dehull Flaking

7 Glebe Farm- Who we are Bulk to manufacturers grower and processor of GF oats. BRC grade A, Dedicated gluten-free unit. Retail lines for food halls: gf flours, bread and cake mixes, breakfast cereals and 1 stop GF shop. Food service

8 Gluten Free Oats Pure oats with NO wheat or barley <20ppm gluten Oat porridge or jumbos Oat flour and oat bran USPs: Early birds - since 2009 Experience and Quality: BRC grade A Dedicated gluten-free: genuine Field to Fork ONLY COMPANY IN EUROPE THAT HAS COMPLETE CONTROL IN GROWING AND PROCESSING

9 History of gf oats in UK supermarkets 3 yrs ago: Tesco, Sainsbury, Coop GF had porridge oats from Sweden and packed in Holland rejection and product recall > Canadian oats. Glebe Farm is 100% UK GF oats GF Flakes are packed into Waitrose, Morrisons own label porridge bags. GF Oat Flour into biscuits into own label Asda, JS, Tesco free from biscuits. Every pallet is tested to be GF. Other oat mills cream off gf oats. Eg <6 samples are tested from a lorry 29t on intake- the oats that tested gf so are used, the rest are used for regular oats. Is 6 samples enough? Glebe Farm has dedicated gluten free We would test 29x! We don t do regular oats!

10 Growing of oats It is not a variety that is GF as all pure oats are GF. It is when it is contaminated with wheat or barley. Importance of a good clean seed bed and have clean seed to sow. Normal oat seed has a tolerance of 1% wheat or barley so at Glebe Farm we clean it again! Oats are sown in Autumn or in Spring but all oats are harvested in August! You cannot grown continuous oats as the weeds would be out of control so they are rotated with oilseed rape, vegetable crops, grass as break crops. It is important not to grow a wheat or barley crop in front of an oat crop otherwise the wheat will grow through into the oat crop. Clean harvest machinery to avoid contamination Ie the combine, tractors and trailers, grain store and forklift. Most farmers don t care much for about contamination. Oats grown after the more profitable wheat crop. Combines go straight in to the next crop. Oats stored next to wheat. A sample of Quaker regular oats tested about 120ppm.

11 Contamination stats Several grains of wheat or barley in a 1kg sample of oats is >20pmm gluten so is not gluten free. GF oat flour is even harder to achieve as milling pulverises the grain so if there is any contamination it would easily be identified in a gluten test. That s why so many GF oat mills GF oat flour so there is gluten in there! Glebe Farm achieves <5ppm gluten with every tonne that is flaked into porridge and milled into oat flour.

12 Oat flakes Uses of GF Oats & some bulk customers Cereals: Porridge, Muesli, Granola Flapjacks and Snack Bars Oat flour Biscuits: Cookies, digestives, snack bars Oatcakes Crackers, shortbread Yoghurts & milk drinks Health, sport & protein shakes

13 Our Customers 10 years of rapid growth in the GF sector: Bulk: manufacturers, own label Retail: Waitrose, Dobbies garden centres and farm shops Export Food service eg Cambridge colleges, Pubs, Restaurants, Hotels, Ferries, Airport lounges

14 Glebe Farm Retail Packing Doy/zipper packing machine upto 50 bags/min Oat based Breakfast Cereals: Porridge, muesli, 2 granolas

15 Export Ireland Scandinavia Spain FACE approved Italy Rimini show Malta Middle East Hong Kong Challenge: Approval for GF oats Avenin, Med countries: porridge? Youngsters/Well travelled UK- understanding of oats and health benefits.

16 New Opportunies: Food Service The stats & Eating out 1 in 100 Coeliac. 10 in 100: feel better / lifestyle choice of avoiding wheat. Supermarkets well catered but Restaurants, cafes. Demand for gf refreshments is high, supply is poor. So every 10 th person > restaurant/café would prefer a gf option. Offering? A sad unexciting GF cupcake? That 10 th person > WHOLE FAMILY to another eatery offering gf. So restaurant has missed out on not 1 person but up to say 4 people!.

17 How to get hold of the Glebe Farm range 1) End Customer: Directly from us - Website: 200+ lines > 30 free delv. - Retail shops: Waitrose, independents, garden centres, farm shops. 2) Retailer: Hider, Cotswold Fayre, Suma, Essential, Shire, CLF, CressCo etc on website 3) Manufacturer: directly

18 Here s to a Great show in London Rebecca Rayner GLEBE FARM FOODS Tel: