VALENTINE'S DAY & EVERYDAY 2016 SUPPLEMENT
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1 VERSION 1 EFFECTIVE DATE: DECEMBER 28, 2015 DESIGN RESOURCE GUIDE VALENTINE'S DAY & EVERYDAY 2016 SUPPLEMENT
2 IMPORTANT MESSAGE FROM In an effort to drive additional consumer order volume while supporting the profitability of BloomNet Florists, 1-800Flowers.com has made a number of product introductions along with recipe revisions and retail changes to select Everyday and Seasonal products. Please make every effort to bring your staff up to speed on these changes, which will be effective on new orders starting on the dates indicated below. Double the Flowers initiative continues!: In an effort to increase sales and order volume to BloomNet florists, 1800-flowers.com is continuing our marketing campaign offering consumers the opportunity to purchase a large arrangement for the price of a small, while ensuring that the florist will be paid at the appropriate price of the large size. Effectively, 1800-flowers.com will be funding 100% of the cost of this compelling promotion, while driving incremental orders into the florist network. Please make sure to print a copy of this updated Design Resource Guide supplement and use it to replace any prior versions of these recipes. If you have any questions, please feel free to contact BloomNet Customer Service at BloomNet ( ). Thank you. S: Effective Date: Holland J Bouquet...12/28/ April Showers... 2/22/ Hot Pink Rose Bouquet by Issac Mizrahi...12/28/ Classic White Roses by Issac Mizrahi...12/28/ Spring Medley Bouquet by Real Simple... 2/22/ S/M/L Fun & Flirty...12/28/15 S: Effective Date: S/M/L It's Your Day Bouquet...12/28/ S/M/L It's Your Day Bouquet Happy Birthday...12/28/ S/M/L It's Your Day Bouquet Happy Birthday Chocolate...12/28/15 DOUBLE THE PRODUCTS: Effective Date: S/L Sentimental Valentine...12/28/ S/L Budding Romance...12/28/15 2
3 VALENTINE'S DAY VENDOR REF DESCRIPTION SUBSTITUTION UNIT S L BloomNet or 8" H Clear Glass Gathering Vase Each 1 1 Rose Pink 50 cm Stem 2 4 Rose Red 50 cm Stem 2 4 Daisy Pom White Stem 2 4 Alstroemeria Pink Stem 2 4 Waxflower Pink Stem 1 2 Salal Tips Stem SENTIMENTAL VALENTINE # S $ "H x 11"L # L $ "H x 12"L (shown) "DOUBLE THE PROMOTION" PRODUCT END DATE: 2/15/16 SEASON: Valentine's Day # S # L VENDOR REF DESCRIPTION SUBSTITUTION UNIT S L BloomNet or 8" H Clear Glass Gathering Vase Each 1 1 Rose Pink 50 cm Stem 3 6 Gerbera Daisy Pink Stem 2 4 Mini Carnation Pink Stem 2 4 Alstroemeria Pink Stem 3 6 Waxflower Pink Stem 2 4 Salal Tips Stem BUDDING ROMANCE # S $ "H x 11"L # L $ "H x 13"L (shown) "DOUBLE THE PROMOTION" PRODUCT END DATE: 2/15/16 SEASON: Valentine's Day 3 # S # L
4 VALENTINE'S DAY VENDOR REF DESCRIPTION SUBSTITUTION UNIT QTY BloomNet or 6" H Clear Glass Cylinder Vase Each 1 Roses Hot Pink 50 cm Recommend using Stem 24 Roseberry, Solitaire HOT PINK ROSE BOUQUET BY ISAAC MIZRAHI # $ " H x 13" L NEW CODIFIED PRODUCT VENDOR REF DESCRIPTION SUBSTITUTION UNIT QTY BloomNet or 6" H Clear Glass Cylinder Vase Each 1 Rose White 50 cm Stem 24 CLASSIC WHITE ROSES BY ISAAC MIZRAHI # $ "H x 13"L NEW CODIFIED PRODUCT 4
5 NEW CORE VENDOR REF DESCRIPTION SUBSTITUTION UNIT S M L BloomNet or 8" H x 4" Clear Glass Each Rose Vase BloomNet or 8" H Clear Glass Each Gathering Vase Rose Hot Pink 50 cm Stem Daisy Pom Lavender Stem Solidago Stem Alstroemeria Purple Stem Mini Carnation Hot Pink Stem Athos Pom Stem Carnation Purple Stem Salal Variegated Pittosporum, Stem Green Pittosporum or Seeded Eucalyptus FUN & FLIRTY # S $ " H x 10" L # M $ " H x 11.5" L (shown) # L $ " H x 13" L NEW CODIFIED PRODUCT ESTIMATED START DATE: 1/4/16 DESIGN: All Around Arrangement # S # M # L VENDOR REF DESCRIPTION SUBSTITUTION UNIT QUANTITY BloomNet or 5" H x 5" D Clear Glass Cube Vase Each 1 Rose White 50 cm Stem 5 Stock Pink Stem 5 Spray Rose - Peach Stem 5 Waxflower Pink Stem 2 Rice Flower Pink Pink Heather Stem 3 Artemisia - Dusty Miller Stem 3 *ALSO AVAILABLE AS: PC # NEW CODIFIED PRODUCT SPRING MEDLEY BOUQUET BY REAL SIMPLE START DATE: 2/22/16 END DATE: 5/23/16 SEASON: Spring/Everyday # $ "H x 10"L 5
6 CORE VENDOR REF DESCRIPTION SUBSTITUTION UNIT QTY BloomNet or 8" H Clear Glass Gathering Vase Each 1 Natural Raffia Each 10 Gladiola Yellow Stem 4 Gladiola Pink Stem 4 Salal Variegated Pittosporum, Stem 3 Green Pittosporum or Salal HOLLAND J BOUQUET # $ " H x 14" L SEASON: Spring/Everyday VENDOR REF DESCRIPTION UNIT QTY BloomNet Daisy Watering Can Green - Codified Each 1 #3 Sheer, Lavender Each 0.33 BloomNet or Floral Foam Brick Each 1 Daisy Pom White Stem 3 Spray Rose Pink Stem 3 Carnation Yellow Stem 4 Leather Leaf Stem APRIL SHOWERS # $ " H x 10" L NEW CODIFIED PRODUCT START DATE: 2/22/16 SEASON: Spring/Everyday 6
7 CORE VENDOR REF DESCRIPTION SUBSTITUTION UNIT S M L BloomNet or 8" H x 4" Clear Glass Each Rose Vase BloomNet or 8" H Clear Glass Each Gathering Vase Curly Ribbon (Assorted Colors) Yard Rose Hot Pink 50 cm Stem Daisy Pom Yellow Stem Solidago Stem Alstroemeria Purple Stem Mini Carnation Hot Pink Stem Athos Pom Stem Carnation Purple Stem Salal Variegated Pittosporum, Stem Green Pittosporum or Seeded Eucalyptus ITS YOUR DAY BOUQUET #91333 S $ " H x 10" L #91333 M $ " H x 11.5" L (shown) #91333 L $ " H x 13" L ESTIMATED START DATE: 1/4/16 DESIGN: All Around Arrangement #91333 S #91333 M #91333 L VENDOR REF DESCRIPTION SUBSTITUTION UNIT S M L BloomNet or 8" H x 4" Clear Glass Each Rose Vase BloomNet or 8" H Clear Glass Each Gathering Vase 18" D Happy Birthday Mylar Balloon Each Curly Ribbon (Assorted Colors) Yard Rose Hot Pink 50 cm Stem Daisy Pom Yellow Stem Solidago Stem Alstroemeria Purple Stem Mini Carnation Hot Pink Stem Athos Pom Stem Carnation Purple Stem Salal Variegated Pittosporum, Stem Green Pittosporum or Seeded Eucalyptus 7 ESTIMATED START DATE: 1/4/16 #91576 SHB $ " H x 10" L #91576 MHB $ " H x 11.5" L (shown) DESIGN: All Around Arrangement #91576 LHB $ " H x 13" L #91576 MHB ITS YOUR DAY BOUQUET HAPPY BIRTHDAY #91576 SHB #91576 LHB
8 CORE VENDOR REF DESCRIPTION SUBSTITUTION UNIT S M L BloomNet or 8" H x 4" Clear Glass Each Rose Vase BloomNet or 8" H Clear Glass Each Gathering Vase 8 oz. Harry London Chocolates Each CODIFIED 18" D Happy Birthday Mylar Balloon Each Curly Ribbon (Assorted Colors) Yard Rose Hot Pink 50 cm Stem Daisy Pom Yellow Stem Solidago Stem Alstroemeria Purple Stem Mini Carnation Hot Pink Stem Athos Pom Stem Carnation Purple Stem Salal Variegated Pittosporum, Stem Green Pittosporum or Seeded Eucalyptus #91576 SCB $ " H x 10" L ESTIMATED START DATE: 1/4/16 #91576 MCB $ " H x 11.5" L (shown) DESIGN: All Around #91576 LCB $ " H x 13" L Arrangement #91576 MCB #91576 LCB ITS YOUR DAY BOUQUET HAPPY BIRTHDAY CHOCOLATE SCB 8
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