Blackout produces the goods. Taking gardening to. Leading the way in customer service ABOUT POHLMANS. Autumn promotional campaign EDIBLES
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- Aubrey Caldwell
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2 ABOUT POHLMANS Blackut prduces the gds T create interest t ur prduct range and keep up with custmer demand, Phlmans are excited t have invested in an infrastructure upgrade and this seasn have a new, fully mechanised, black ut facility in peratin. Manipulating crps with lighting and blackut gives 2 flwering seasns in 12 mnths rather than 1 natural seasn. This allws us t shrten r lengthen the day length (cmbined with temperature manipulatin) t initiate earlier flwering. Once the plant is initiated it will then perfrm naturally s the quality and shelf life f the prduct is nt affected, yu just gain a larger prduct range t chse frm year rund and the selling seasns are extended. Our specialised grwing team have spent many seasns trialling these facilities, varieties and times f year t prduce the best pssible prduct fr the custmer. Yu will ntice thrugh the catalgue many ppular clur lines will nw be available all year rund due t this new facility. Leading the way in custmer service Taking gardening t the public...intrducing the Phlmans is excited t be launching tw brand new garden clubs! The Phlmans Garden Club is designed fr gardeners at all levels t receive infrmatin, planting guides, special ffers and prmtins. Members will be able t lgin t exclusive frums, have gardening queries answered and view Frequently Asked Questins frm ther members. With previews f new prducts, invitatins t events and cmpetitins, the Phlmans Garden Club will be a vibrant cmmunity fr plant lvers. The Phlmans kids garden club will be an exciting adventure fr grwing gardeners. Junir gardeners will be able t dwnlad fun activities, find ut when t plant different vegies and access recipes. With special ffers fr birthdays and invitatins t events, the Phlmans Kids Garden Club is ging t be heaps f fun! Mre details will be available sn. Wide Prduct Range Phlmans Nursery ffers ne f the widest prduct ranges in the cuntry Save yurself time and have access t ver 1000 lines with ne rder, ne delivery and ne invice WEB ORDERING With the ease and cnvenience f 24/7 rdering, jump n line and be the first t secure yur stck s yu dn t miss ut Have access t images and prduct infrmatin f all ur ranges Ask ur friendly telesales team hw t web rder if yu are nt already signed up EDIBLES POTTED COLOUR PACKS SEEDLINGS TREES & SHRUBS INDOORS Quality We pride urselves n ffering the highest quality prduct pssible Our experienced team wrk hard t supply yu with a prduct that will present and hld up well in stre Cnsistent Supply Phlmans have sme f the mst advanced facilities in the cuntry allwing us t ffer a cnsistent supply f prduct right thrughut the year Our state f the art facilities cmbined with ver 30 years experience in the industry allw us t have the best pssible flw f prduct 12 mnths f the year, in all weather cnditins Exclusive Lines Our dedicated team wrk extensively with breeders and suppliers bth in Australia and wrld-wide t bring up t date trends and breeding breakthrughs t the cuntry CONTACT We strive t make yur chice and selectin as easy as pssible, s yu can spend mre time in yur business where it belngs. Talk t ne f ur telesales team wh can help explain the prcedures and shw yu the way t simple easy rdering. telephne (07) sales@phlmans.cm.au Autumn prmtinal campaign radi advertising PERIOD: 5 WEEKS CALENDAR: March/April Week 1 - AUTUMN is here! - A general verview f Phlmans ranges Weekend cmmencing 25th March Week 2-10 Pts Weekend cmmencing 1st April Week 3 - Gurmet Vegies Weekend cmmencing 8th April Week 4 - HIDDEN VALLEY Weekend cmmencing 15th April Week 5 - AUTUMN IS HERE! - A general verview f Phlmans ranges Weekend cmmencing 22nd April Advertisements run Fridays, Saturdays and Sunday mrning
3 TREES & SHRUBS The highly visible & effective HEUCHERA BLACK TAFFETA The spirit f GREVILLEA RSL Spirit f Anzac Grevillea Bred t cmmemrate the first majr military actin fught by Australian and New Zealand frces at Gallipli The grevillea has thrived and survived as has the ANZAC spirit in hardship Bred in WA, this variety has prven very drught temperature & humity tlerant Lush, bird attracting red flwers Height t 2m & spread 1.5m Available in 175mm pts frm April FIRE ALARM THIS SEASON S VARIETIES NOW AVAILABLE IN HANGERS Phlmans have dne all the hard wrk and created a mix f magical clur specifically fr a decrative pt, hanger r the garden. Heuchera (Hugh-ka-ra) A tugh and hardy grund cver This species has been bred fr its imprved humidity and temperature tlerance Perfrms best in semi shade A range f 4 vibrant clurs Available in 140mm pts frm May SUGAR PLUM PEACH FLAMBE ARGY STRAWBERRIES & CREAM PETUNIA SURPRISE Mix chsen by garden designers fr utstanding perfrmance Jazz up a garden r display pt instantly Strawberry Maiden Hair Fern FUCHSIA BELLISSIMA KALANCHOE EXPLOSION A stunning new additin t ur Life Indr range New frnds are a distinctive bright pink Large leaf Upright, strng and vigrus habit Available in 130mm pts and 175mm hangers frm May OSTEOSPERMUM SUNSET ARGY SUMMER FIELDS
4 LIVING COLOUR ARGYRANTHEMUMS Excellent tlerance t extreme weather & disease Prduce an abundance f flwer pwer Will flwer Autumn thrugh t Summer Available in 140mm pts frm May Red Barn A stand alne clur t make a bld and vibrant statement Intense, deep red, single flwer Strawberry Shrtcake A beautiful rse pink anemne flwer Strng branching with a tight habit The elegance f ROSES Fragrance King A stunning pati rse Very strng fragrance Prduces an amazing display f salmn pink flwers Height 40-70cm & spread 40cm Available in 140mm pts frm April CURRENT FLOWER VARIETIES CINERARIA LAVENDER Vibrant clurs f ARGYRANTHEMUMS MIXED After extensive trialling we have hand selected a range f the best perfrming varieties in ur QLD climate A unique assrtment f singles, dubles, bi-clurs & tri-clurs ROSE FRAGRANCE KING Jewels MIXED A beautiful cmpact pati rse Available in 5 stunning clurs Ideally suited t cntainers and small gardens Prduces mass displays f slightly scented flwers Available in 140mm pts frm April PANSY DREW STOCK ARGYRANTHEMUM STRAWBERRY SHORTCAKE PURPLE JEWEL HOT JEWEL ORANGE JEWEL WHITE JEWEL BABY JEWEL VIOLA ARGYRANTHEMUM MIXED Flambyant FUCHSIA Fuchsia Electric Lights Prvides a prfusin f purple and cerise flwers almst year rund Very hardy, tlerating temperatures frm -3 t 40 C nce established Makes a spectacular brder, hedge r pati garden plant A percentage f the sale f each plant is dnated t the Salvatin Army Red Shield Appeal Full sun t part shade Height 70cm & spread 80cm Available in 140mm pts frm May TO BLOOMIN VALUE 130MM HYPOESTES MIX A tried and true garden gem Often affectinately knwn as freckle face Attractive leaves splashed with burgundy, rse, pink r white. Easy t grw with Full sun/part shade Available frm April Captivating CELOSIA Celsia Intenze Lng flwering Great shelf life indr & utdr Prduces an abundance f striking, iridescent pink/ purple flwers Nw available in 140mm pts all year rund Celsia Dark Night Lng flwering Great shelf life indr & utdr Magenta/purple flwer spikes are a bld statement against dark burgundy fliage Nw available in 140mm pts all year rund CALIBRACHOA GERANIUM BUSH PANSY SNAPDRAGON SWEET PEA
5 LIVING COLOUR The stunning PLECTRANTHUS Plectranthus Mna Lavender Beautiful lavender clur flwer spikes Ornamental fliage deep green leaves with dark purple undersides Attractive neat, lw shrub with an upright habit Des nt spread invasivly like ther members f this family Height 80cm & spread 60cm Full sun/part shade r full shade Nw available all year rund in 175mm purple pts KALANCHOE cllectin A great assrtment f vibrant dubles and single bi-clurs Lng flwering Extremely versatile a great indr, pati r garden plant Nw available in 140mm pts all year rund KALE Ornamental All ruffled up GUINEA New Guinea Ruffled Large bld flwers in a vibrant clur range Emerging buds resemble rse buds and then pen int a ruffled flwer Dwny mildew resistant Full shade Available in 140mm pts frm March The multi clurs f the ZYGOCACTUS An ld favurite reinvented! A selectin f bright new clurs including bi-clurs Has mved frm Indrs t Ptted Clur Nw sld in flwer Nw available in 140mm pts & 175mm hangers all year rund New breeding Mre intense leaf clur Cmpact rund habit Mix includes sme serrated edge varieties Available in 140mm pts frm May Calibracha Wrld s first seed calibracha A cheaper ptin t vegetative varieties Prduces an abundance f 2.5cm flwers Available in 4 clurs Available all year rund CALIBRACHOA DEEP BLUE CALIBRACHOA DEEP PINK Hibiscus Hneymn Mixed Prduces stunning, large 15-20cm flwers Clur range includes deep red, pink and white Winter hardy in mst QLD climates Height 60-80cm & spread 50-60cm Available frm April CALIBRACHOA WHITE HIBISCUS HONEYMOON CALIBRACHOA YELLOW
6 EDIBLES The ever grwing gurmet gang The supremely ppular Magic Mix Edibles CURRENT EDIBLE VARIETIES Phlmans have dne all the wrk and created a mix f tasty edibles specifically fr a decrative pt r the garden. ASIAN GREENS Flwer Spruts (SUPA VEGE) A crss between brussels spruts and kale A small cabbage rsette with greenish purple leaves Mild, sweet, nutty flavur Can be eaten raw r sautéed, steamed, blanched, rasted r grilled Cntains duble the amunt f Vitamin B6 and C than standard brussels spruts Full f pwerful antixidants Available frm March Radicchi (SUPA VEGE) A clurful variety f Italian red lettuce Slightly bitter, yet nutty flavur which mellws when grilled, rasted r slw cked Can be eaten raw r cked Extremely rich in phytnutrients and antixidants A gd surce f Vitamin A, C, K, ptassium and calcium Available frm March FLOWER SPROUTS RADICCHIO SPINACH CLIMBING ALL SPINACH RED Chsen by chefs fr inspired flavur cmbinatins Jazz up yur gurmet creatins instantly. Premixed themed cmbs f fresh living edibles. Italian Classics Tmat Tumbling Red Basil Sweet Parsley Italian Escape t Asia Chilli Mild Thai Basil Mint Greek Feast Eggplant Purple Dill Oregan PRETTY THE PLATE Parsley Afr Vila Strawberry Mexican Fiesta Chilli Ht Capsicum Red Criander The Perfect Rast Sage Rsemary Thyme Strawberry Sensatins Sweetie Pinkie Blndie AVAILABLE FROM MARCH BASIL SWEET PASSIONFRUIT BROCCOLI BABY CAULIFLOWER Spinach Red (SUPA VEGE) Rund dark green leaves with deep wine red veins and stems Sweet, delicate flavur Cmmercial variety Ideal fr use in baby leaf salads and stir fries Highest vitamin rich vegetable f all Available frm March Spinach Climbing (SUPA VEGE) A perennial vine. Will require trellising Prduces rund, glssy, brad, thick, deep green leaves Ideal fr Asian cuisine, salads and stir fries Raw leaves have pepper and citrus flavurs Highest vitamin rich vegetable f all Available frm March Snw Pea Purple (SUPA VEGE) Vibrant purple pds which encase petite flat green peas Slightly sweet flavur and meaty texture Perfect fr stir fries, curries, fried rice and salads High in flic acid and vitamin C High in anthcyanin and anti-xidant prperties Available frm March Strawberries galre.. STRAWBERRY Ruby Red Medium sized, sweet tasting fruit Early flwering/early fruiting Mid green leaves prducing a high number f runners Prduce an abundance f eye-catching bright red flwers The edible rnamental! A great hanging basket variety Available in 100mm pts frm March MM PERFECT ROAST SPINACH BABY STRAWBERRY SWEETIE SWEET POTATO PURPLE TUSCAN KALE
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