company introduction
CJ CheilJedang Overview The biggest food manufacturing company in South Korea The most # 1 brands Revenue: $ 12 billion (2013) Number 1 in 24 Categories (2012 AC Nielsen) A to Z Ingredients Chilled Products Canned Goods [$110 million] Traditional Sauces Kimchi Bouillion Cooked Rice Desserts
CJ CheilJedang History Global CJ, Great CJ 2007 to 2010 Global Food & Bio Company 1993 to 2006 CJ CheilJedang Business diversification 1972 to 1992 General Food Company 1955 to 1971 Embryonic stage 2007 Took over CJ Omnifood. Inc,a U.S., a food manufacturing company 2005 Established CJ Feed Co., Ltd. in Tianjin and Harbin, China Established CJ do Brasil Ltd., a lysine company in Brazil 2003 Completed construction of CJ Chengdu Feed Plant in Indonesia 2002 Qingdao Plant in China to commence Dashida production 1997 Entered bakery business field 1994 Entered food service business field Entered group meal service business field Entered entertainment business field 1993 Declared independent management of CJ (spun off of Samsung Group) 1982 Entered Pharma industry 1980 Entered Meat processing industry 1979 Commenced cooking oil business 1973 Commenced animal feed business 1963 Commenced seasoning manufacturing 1962 First sugar exports 1958 Commenced flour manufacturing business 1953 Sugar refinery and first manufacturing company of Samsung Group established
CJ CheilJedang Overview Overview 2 Financial highlight [Unit: Million dollar] Biological Resource 17% Bio & Pharma 27% Food 56% 12,000 10,000 8,000 442 443 600 9,627 700 600 500 As of 2011 374 400 Food business generates a stable cash flow based on its dominant market share in the domestic market. Key products are sugar, flour, and cooking oil, 6,000 4,000 309 4,426 4,868 5,631 6,373 300 200 Seasoning, Microwavable rice, Dumpling, Fish ball, Process meat, etc. 2,000 100 Bio business has been rapidly growing thanks to our advanced fermentation technology while - 2008 2009 2010 2011 2012 - pharmaceutical business focuses on high-value products. Revenue Operating Profit Note: 2010-2011 in K-IFRS/Consolidated basis, 2007-2009 in K-GAAP/Consolidated basis
CJ CheilJedang Business Food (Processed) Pharma Room temp Food (Dashida / Hetbahn ) Low temp/frozen Food (Meat/ soybean cake) Health Food Food Ingredients BIO Feed & Livestock B2B Sugar/ Flour /Cooking oil Feed Additives (Lysine / Threonine) Food Additives (IMP+GMP/MSG) Feed (Pets/Cows/Fisheries/ Poultry/Pig Farming)
Food Ingredients BU Sugar Flour Oil Sugar, Cooking syrup, Functional sweetener Pre-mix for Frying, cooking, and Home baking Soybean Oil, Sesame Oil, Premium Oil White Sugar Brown Sugar Organic Sugar Pancake mix Frying mix Korean Wheat Soybean Oil Corn Oil Deep frying oil Oligo-saccharide Other Syrup Chicken Mung Bean Bread Potato Wheat Frying mix Pancake mix Crumbs Flakes Soup Sesame Oil Premium Sesame Oil Black Sesame Oil Fine Sweet Xylose Sugar (2011) Tagatose (2012) Sweet Pancake mix Bread mix Korean wheat Brownie mix Grapeseed Pancake mix Oil Extra Virgin Canola Oil Olive Oil Rice Bran Oil 6
BIO BU Animal Feed Additives (Lysine, Threonine, Tryptophan) Lysine, Methionine, Threonine and Tryptophan are commonly used in feeds, since these essential amino acids tend to be deficient in natural feedstuffs. Feed-grade (Lys, Thr and Trp) Feed company Used as feed for swine and poultry Food Additives MSG (Monosodium glutamate), IMP (inosine monophosphate), GMP (guanosine monophosphate) Nucleotides for flavor enhancing: seafood/mushroom taste, effective as sodium salt form
Feed & Livestock BU Manufacturing and selling a wide range of products, including animal feed for pigs, chickens and fish farming in 18 plants in five countries (Korea, China, Vietnam, Indonesia, and Philippines) Raw Material Processing Livestock Farming Meat/Egg/Milk
Processed Food BU Non-Refrigerated Food Sector Fresh Food Sector Health Foods Beksul Sources Red Pepper Paste Frozen Food Packaged Meat Ginseng Drink Eyesian Dasida Sandlae Refrigerated noodle Chilled Dressing Inner B Nutritional Supplements Cooked Rice Laver Fish Cake Tofu Kimchi Fat Down Saw Palmetto Chestnut SPAM Dessert
The bibigo Brand bibigo was created to deliver Korean food culture to everyday kitchens around the world. We are dedicated to serving authentic, high quality, and accessible Korean cuisine through our products and restaurants worldwide. bibigo is a combination of "bi-bi-da" which in Korean means "to mix", and "to go" in English, bringing authentic Korean dishes that are both easy to prepare and delicious. PSYGO,BIBIGO Campaign Spread the word Increase brand awareness
CJ Food Global Portfolio London(Dumpling/Suace) Beijing (Tofu/Chilled food) Chengdu Beijing(Seasoning) Japan(Kimchi/Sauce) (Salted vegetables) US West(Dumpling/Noodle) US East Mexico(Instant rice/dumpling) (Dumpling/Noodle) Vietnam(Kimchi/Sauce) Indonesia(Premix/Sauce) Others [mil USD] China Japan 40 110 US 150 500 200 [ 2013 Performance] TOTAL
Global CJ CheilJedang Total 13 Countries 28 Operations (Feed 14, BIO 7, Food 7) Overseas sales $3.4B / 40% Britain China Biz: 5 Business BU Entity: Food 4, Bio 2, Feed 8 The 2 nd domestic market of CJCJ USA Biz: Food, Bio Sales: Food 2, Bio 1 Dumpling, Noodle/Sauce Asian Food in USA Europe Germany Biz: Food, Bio Entity: Food, Bio 1 Make synergy with Food -ville, Bio and Food. Russia ME Asia India China Viet Philippines Japan SE Asia USA Biz: F. Ing., Feed Entity: F.Ing 1, Feed 1 Mexico Japan Biz: Food Entity: Food 1 Vietnam Singapore Africa Manufac. Entity Sales Entity GP Biz: Food, Feed, Pharma Sales:$159M, OP: $1M Entity: Food 1, Feed 3 Make biz aggressively as the 3 rd CJ SE/ME Asia, Oceania, Africa Biz: F. Ing. Food Indonesia Indonesia Australia Biz: Food, Bio, Feed, Phrama Entity: Food1, Bio 2, Feed 5 Entrance into SE market Brazil Latin America Biz: Food, Bio Entity: Bio 1, Food 1
CJ CheilJedang GOAL 2020 We create the highest value for customers with ONLYONE products and services, thereby contributing to the global community VISION A global lifestyle company creating Health, joy and convenience GOAL 2020 - KRW 33 trillion in sales - KRW 3.5 trillion in operating profit - 70% in overseas sales ratio SLOGAN We create culture
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