Category ADVICE.

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2 MARKET INSIGHT A core range is the first step to growing your Beer & Cider sales. Ensure you have the brands shoppers expect to see and align your core range to our recommended Must Stocks Multibuy promotions are most important particularly for single bottles, however clear communication of promotions is key to engage your shopper. Check your pricing is prominent otherwise you are at risk of losing a purchase Get your product format right for your shoppers who want to consume within 2 hours. 74% of shoppers look for Beer & Cider single bottles in the chiller, so keep single bottles in the chiller for shoppers to buy for immediate consumption (him! Beer & Cider Deepdive 2017) Beer & Cider is the No.1 category shoppers expect to find in the chiller so ensure you keep your chiller stocked with the right brands. Don t lose sales as 14% of shoppers will go elsewhere if Cider is not chilled (him! Beer & Cider Deepdive 2017) Growth in alcohol in the Convenience market has come through premiumisation. Stocking a range of Premium and Craft encourages shoppers to trade up, delivers increased sales and profit, and improves the quality perception of your store! Big multipacks are usually purchased for when shoppers intend to share or stock up so have these available for the key sporting and national events of the year

3 MARKET INSIGHT Craft Beer Is The Fastest Growing Category Craft Beer continues to grow by 64%, albeit from a small base.* Just like Premium, Craft will drive a higher PPL (price per litre), giving you a better profit. Opportunities exist to grow Craft sales in retailers with low penetration, so if you offer Craft in your store, this will increase footfall as it will improve the quality perception of your store *Nielsen Scantrack MAT w/e 24/02/18 Shopper behaviours and expectations are changing and 67% of consumers are focusing on getting more value for money, Craft brands are offering this, connecting in a more meaningful way and tapping into the experience of the occasion. Taste and flavour are very important to Craft Beer shoppers 2 in 3 retailers currently stock Craft Beer, and on average stocks only 1.7 products, however the main barrier to stocking is perceived lack of demand. If you would like to increase the offer of Craft in your store, see our Must Stock recommendations Please note, we don t recommend that you take away space from Standard or Premium beers as it is important to support a CORE range Merchandising Your Beers & Cider Recommended principles for merchandising your chiller: 1 Clear areas for Beer & Cider. Use our recommended planograms 2 Premiumise up the fixture. Place premium products on the upper shelves along with RTD s and stock fast selling standard lager lines on the bottom shelf to increase availability 3 Shoppers purchase by type of format. Group bottles together and cans together 4 Block brands where possible to increase visibility and ease of purchase for shoppers 5 Make products available for shoppers and double face single bottle sku s

4 MUST STOCK LINES These are the Must Stock lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers needs and therefore they will visit your store again. VALUE Multipack Cans super strength Cans standard Multipack Cans LAGER large bottles Cans LAGER PREMIUM Multipack Cans Bottles Multipack Bottles An average of 1.7 Craft beers are available in most independent retailers. These are our recommendations should you wish to expand your offer of Craft beer. 32 CRAFT standard ale PREMIUM ALE STOUT

5 MUST STOCK LINES 1 SKOL PM 8 for 5.69 SKU Code: carlsberg pm 4 for 4.69 SKU Code: carlsberg special brew 8% SKU Code: fosters pm 10 for 9 440ml SKU Code: fosters pm 4 for ml SKU Code: peroni 620ml SKU Code: carling pm 4 for 4.75 SKU Code: stella artois 4.8% 660ml SKU Code:

MUST STOCK LINES 9 desperados 650ml SKU Code: 55484 13 corona extra 710ml SKU Code: 158532 10 budweiser 4.

6 MUST STOCK LINES 9 desperados 650ml SKU Code: corona extra 710ml SKU Code: budweiser 4.5% abv 660ml SKU Code: san miguel 660ml SKU Code: tyskie 5% SKU Code: birra moretti 660ml SKU Code: heineken nrb 650ml SKU Code: stella artois pm 4 for 5.79 SKU Code:

7 MUST STOCK LINES 17 heineken pm 4 for 5 440ml SKU Code: coors light pm 4 for 5.39 SKU Code: budweiser pm 4 for 5.69 SKU Code: san miguel pm 4 for 6.59 SKU Code: red stripe pm 4 for ml SKU Code: stella artois 10 Pack 440ml SKU Code: holsten pils pm 4 for 5.99 SKU Code: budweiser 10 pack 440ml SKU Code:

8 MUST STOCK LINES budweiser 4.5% pm 6 for ml 29 SKU Code: budweiser 12 pack 300ml SKU Code: corona extra 4 pack 330ml SKU Code: stella artois 12 pack 284ml SKU Code: desperados 3 pack 330ml SKU Code: heineken nrb 12 pack 330ml SKU Code: peroni seconda 4 pack 330ml SKU Code: brewdog punk ipa 330ml SKU Code:

MUST STOCK LINES brewdog dead pony club 33 330ml 36 SKU Code: 343444 john smith s pm 4 for 4.

9 MUST STOCK LINES brewdog dead pony club ml 36 SKU Code: john smith s pm 4 for ml SKU Code: goose island ipa 355ml SKU Code: mcewans export 4.5% SKU Code: brooklyn lager 355ml SKU Code: sharp s doom bar amber ale SKU Code: 66752

MUST STOCK LINES old speckled hen 5% 39 41 SKU Code: 11991 fullers london pride SKU Code: 498230 40

10 MUST STOCK LINES old speckled hen 5% SKU Code: fullers london pride SKU Code: newcastle brown ale NRB 550ml SKU Code: guinness draught pm 4 for ml SKU Code:

11 1m x 5 PLANOGRAM 1 Shelf 5: 1 SKUs 1 BESTWAY BATLEYS ACE CIDER 1LTR ACE CIDER 2LTR ACE CIDER 3LTR FROSTY JACKS ORIGINAL 3LTR 2 3 Shelf 4: Shelf 3: 2 SKUs 2 BESTWAY BATLEYS STRONGBOW PM 2LTR COUNTRY CHOICE PM 2LTR COUNTRY CHOICE PM 3LTR 4 5 Shelf 2: Shelf 1: 3 SKUs 3 BESTWAY BATLEYS STRONGBOW 10PK PM 440ML STRONGBOW DARK FRUIT 10PK 440ML KOPPARBERG MIXED FRUIT 10PK 330ML

12 1m x 5 PLANOGRAM 1 Shelf 5: 4 SKUs 4 BESTWAY BATLEYS BUDWEISER 12 PK 300ML STELLA ARTOIS 12 PK 284ML HEINEKEN NRB 12 PK 330ML SKOL 8 FOR PM 500ML 2 Shelf 4: 3 Shelf 3: 5 SKUs 5 BESTWAY BATLEYS BUDWEISER 10PK 440ML STELLA ARTOIS 10PK 440ML FOSTERS 10PK PM 440ML 4 Shelf 2: 5 Shelf 1:

13 2.5m x 5 PLANOGRAM Beer England&Wales 2.5mx5shelf 1 Shelf 5: 2 Shelf 4: 3 Shelf 3: 4 Shelf 2: 5 Shelf 1: PAG 10/0

14 2.5m x 5 PLANOGRAM Beer England&Wales 2.5mx5shelf 1 Shelf 5: 2 Shelf 4: 1 SKUs 2 Shelf 3: 1 2 BESTWAY BATLEYS Shelf 2: Shelf 1: SKUs BESTWAY BATLEYS DOOM BAR AMBER ALE 500ML OLD SPECKLED HEN NRB FULLERS LONDON PRIDE 500ML NEWCASTLE BROWN NRB 550ML BREWDOG PUNK IPA 330ML BROOKLYN LAGER 355ML GOOSE ISLAND IPA 355ML BUDWEISER 4.8% NRB 660ML STELLA ARTOIS 4.8% NRB 660ML HEINEKEN NRB 650ML PERONI NA 620ML SAN MIGUEL 660ML DESPERADOS NRB 650ML CORONA EXTRA 710ML TYSKIE NRB 5.5% ABV 500ML BIRRA MORETTI 660ML NRB JACK DANIELS & COLA 330ML GORDONS & TONIC PM 250ML SMIRNOFF & COLA PM 250ML CAPTAIN MORGANS & COLA PM 250ML SMIRNOFF ICE PM 70CL WKD BLUE PM 70CL BUDWEISER 4.5% 6 FOR PM 300ML STELLA ARTOIS 4 FOR PM 330ML COORS LIGHT 6 FOR PM 330ML BECKS BIER 6 FOR PM 275ML SAN MIGUEL 4 FOR PM 330ML PERONI ITALIAN LAGER 4PK 330ML CORONA EXTRA 4PK NRB 330ML DESPERADOS NRB 3PK 330ML BULMERS RED BERRIES & LIME 500ML KOPPARBERG STRAWBERRY & LIME 500ML KOPPARBERG MIXED FRUIT 500ML MAGNERS IRISH CIDER 568ML HENRY WESTONS VINTAGE 500ML PAG 10/0

15 2.5m x 5 PLANOGRAM 3 Shelf 3: 4 Shelf 2: 5 Shelf 1: 3 SKUs 4 SKUs 5 SKUs 3 5 BESTWAY BATLEYS HEINEKEN 4 FOR PM 440ML RED STRIPE 4 FOR PM 440ML TYSKIE 4PK 5% 500ML SAN MIGUEL 4 FOR PM 500ML DESPERADOS 4 PACK CAN 500ML KRONENBOURG FOR PM 440ML CARLSBERG EXPORT 4 FOR PM 500ML STRONGBOW DARK FRUIT 4 FOR PM 440ML STRONGBOW DARK FRUIT 4 FOR PM 568ML 4 BESTWAY BATLEYS FOSTERS 4 FOR PM 568ML CARLING PINT 4 FOR PM 568ML CARLSBERG 4 FOR PM 568ML BUDWEISER 4.5% 4 FOR PM 568ML STELLA ARTOIS 4 FOR PM 568ML JOHN SMITHS SMTH 4 FOR PM 440ML MCEWANS EXPORT CANS 500ML GUINNESS DRAUGHT 4 FOR PM 440ML K CIDER CANS 500ML MAGNERS CIDER 4 FOR PM 500ML SCRUMPY JACK SPK 500ML STRONGBOW 4 FOR PM 440ML BESTWAY BATLEYS FOSTERS 4 FOR PM 440ML CARLING 4 FOR PM 500ML CARLSBERG 4 FOR PM 500ML BUDWEISER 4.5% ABV 4 FOR PM 500ML STELLA ARTOIS 4 FOR PM 500ML COORS LIGHT 4 FOR PM 500ML HOLSTEN PILS 4 FOR PM 500ML CARLSBERG SPECIAL BREW 8% 500ML ACE CIDER 500ML

16 For more information including planograms and advice on other key ranges, go to or call quoting JUNE RANGE

Category ADVICE.

Category ADVICE. 2018 www.bestway.co.uk www.batleys.co.uk MARKET INSIGHT A core range is the first step to growing your Cider sales. Ensure you have the brands shoppers expect to see and align your core range to our recommended