MARKETING & PRODUCT GUIDE

Transcription

1 MARKETING & PRODUCT GUIDE PT12: january 29 - february 25, 2012 DISPLAY TABLE EDITION Takeaway FSI and self merchandiser Superbowl Block Pile Valentine s Day Winter/Spring Wine program Brand Hi-Lites

2 Promotional Sign Gallery All of the Promotional Sign Components that are available for re-order, have a re-order number. If a sign component is missing or damaged call hellolcbo ( ) and quote the re-order number. Thank you. Music Music CD Re-order# M We would like to hear your comments about this period s music. Please your feedback to jayne.roos@lcbo.com

3 Promotional Signs - End Aisles Component End Aisle Backer Cards Dimensions: 30 w x 24 h QR (Quick Response) Code End Aisle Products Re-order Code 1 The Black Russian/Cocktail Must-Haves The Cosmopolitan/Today's Wine Discovery The Whisky Sour/Beer Headquarters The Planter's Punch/ No-Fuss Cocktails The Margarita/ For Whisky Lovers The Manhattan/Cocktail Must-Haves The Tom Collins/Today's Wine Discovery The Caesar/Beer Headquarters The Rusty Nail/No-Fuss Cocktails The Greyhound/For Whisky Lovers The Old Fashioned/Cocktail Must-Haves Mojito/Today's Wine Discovery Rob Roy/Beer Headquarters The Gin Martini/ No-Fuss Cocktails The Moscow Mule/ For Whisky Lovers The Negroni/Beer Headquarters The Tequila Sunrise/ No Fuss Cocktails The Caipirinha/ Cocktail Must-Haves The Side Car/Today's Wine Discovery The Mint Julep/ For Whisky Lovers End Aisle pricer cards will have a QR code which will allow customers with smart phones to photograph or scan the code and be automatically directed to the cocktail recipe web site. 4 Promotional Turn 11: Shop & Save Event

4 Promotional Signs - End Aisles End Aisle Products Re-order Code Generic Cocktail Must-haves Generic Generic Todays Wine Discovery/For Whisky Lovers Beer Headquarters/No-Fuss Cocktails Self Merchandiser and takeaway FSI Select stores will receive a self merchandiser to merchandise the takeaway FSI. Merchandising Instructions: Image Place the merchandiser in a prominent location in the power aisle. Stock the merchandiser throughout the promotion (or while quantities last). Merchandiser Re-order# Marketing & Product Guide 5

5 Promotional Signs - at Store Entrance Component Where to install sign Re-order Code Images Hero Display Hero Display Banner Stand Insert Dimensions: 20 w x 70 h Hero Display Pricer Cards Dimensions: 8 w x 7 h Thematic Banner Stand Insert It s Cocktail Hour Text Dimensions: 20 w x 70 h Tasting Bar / Backlit It s Cocktail Hour Text Dimensions: 22 w x 33 h Shopping Cart Sign Dimensions 8 w x 6 h Ketel One Vodka Thematic Banner Stand (store entrance) Install in the frame on the portable tasting bar. Some stores will be equipped with a backlit sign holder. Social Responsibility Sign: Install outside the frame of the Shopping Carts. Thematic Sign: (Sold to the Trade) Social Responsibility Sign: Thematic Sign: Install on the inside frame of the Shopping Carts. 6 Promotional Turn 11: Shop & Save Event

6 Promotional Signs - Exterior Signs Component Where to install sign Re-order Code Images Exterior Banners Model (DOMINANT) Banners: 43 w x 87 h Exterior Banners It s Cocktail Hour Text Banners: 43 w x 87 h Exterior Transparency Model (DOMINANT) Transparencies: 28 w x 45 h Exterior Transparency It s Cocktail Hour Text Transparencies: 28 w x 45 h Show Card Model / It s Cocktail Hour Dimensions: 28 w x 45 h Only for stores #452, #528, #568. These are installed by the vendor. Only for stores #452, #528, #568. These are installed by the vendor. Install in the windows on the hangers Marketing & Product Guide 7

7 Promotional Signs - Perimeter Component Where to install sign Re-order Code Images Perimeter Banner Old Fashioned/Tom Collins Dimensions: 30 w x 30 h Perimeter Banner Tequila Sunrise/ Cosmopolitan Dimensions: 30 w x 30 h Perimeter Transparency: Square Model (DOMINANT) Dimensions: 28.5 w x 28.5 h Perimeter Transparency: Square It s Cocktail Hour Text Dimensions: 28.5 w x 28.5 h Perimeter Transparency : Horizontal Model Dimensions: 45.5 w x 28.5 h Perimeter Transparency : Horizontal It s Cocktail Hour Text Dimensions: 45.5 w x 28.5 h On the hangers around the periphery of the store. On the hangers around the periphery of the store. All transparency signs are vendor installed between January 29-February 1, If not installed by end of day February 1, 2012, please contact hellolcbo Promotional Turn 12: It s Cocktail Hour

8 Promotional Signs - Perimeter & Power Aisle Component Where to install sign Re-order Code Images Perimeter Transparency : Vertical Model Dimensions: 28 w x 54 h Perimeter Transparency : Vertical It s Cocktail Hour Text Dimensions: 28 w x 54 h Power Aisle Banners Model / It s Cocktail Hour Dimensions: 45 w x 30 h Beer Fridge Poster Dimensions: All transparency signs are vendor installed between January 29-February 1, If not installed by end of day February 1, 2012, please contact hellolcbo. Over the central aisle, closest to the entrance Marketing & Product Guide 9

9 Promotional Signs - Pod Program Component Where to install sign Re-order Code Images Pod Display Power Aisle or prominent with pricer card locations of the store. Amaretto Sour (Disaronno Amaretto) Pricer card: Flat POD Pod Display with pricer card Cuba Libre (Bacardi) Flat POD Pod Display with pricer card The Paloma (Jose Cuervo) Flat POD 2253 Disaronno Amaretto 750 ml lto Power Aisle or prominent locations of the store Pricer card: Bacardi Oakheart Spiced Rum 750 ml lto Bacardi Añejo 750 ml 117 Bacardi Superior 750 ml 1206 Bacardi Gold Rum 750 ml BAM Power Aisle or prominent locations of the store Pricer card: Jose Cuervo Especial Silver 750 ml BAM Jose Cuervo Especial Gold 750 ml BAM Jose Cuervo Especial Gold Tequila 1140 ml Jose Cuervo Especial Gold Tequila 1170 ml POD Riser Wrap 4 of each version per kit Disaronno Amaretto Bacardi Jose Cuervo Wrap around the riser width wise only 10 Promotional Turn 11: Shop & Save Event

10 Promotional Signs - Promotional Fixture (Supplier Sold Program) Component Where to install sign Re-order Code Images Promo Fixture Sign - Short Just In From California Dimensions: 28 w x 6 3/8 h Promo Fixture Sign - Long Just In From California Dimensions: 43 w x 6 3/8 h Brochure (bundles of 50) Just In From California Shelf Talkers English/French Just In From California Promo Fixture Shelf Talkers 6 x 3-12 versions Perpendicular Contest Shelf Talker 3 x 6-1 version Dimensions: 6 w x 3 h Promo Fixture Note: Please refer to the Mini Thematic Supplier Sold Program section of this guide for more information. Promo Fixture Note: Please refer to the Mini Thematic Supplier Sold Program section of this guide for more information. Note: Please refer to the Mini Thematic Supplier Sold Program section of this guide for more information Marketing & Product Guide 11

11 Promotional Signs - golocal Component Where to install sign Re-order Code Images Superstars Kit Includes: Backer cards x 2 Shelf Talkers 6 x 3 Pricer Cards Cut case display at VQA Cube Complete Kit: Shelf Talkers Only: Dimensions: 14 w x 24 h Popular Picks Kit Includes: Backer cards x 1 Dimensions: 14 w x 24 h VQA FSI Fixture VQA golocal Category Signs x 2 VQA cube centre sign x 1 Shelf Talkers 6 W x 3 H Bundles of 4 x 2 per kit VINTAGES shelf talker 2 7/8 x 5 Special Promotions Fixture Drum Sign New Discoveries Dimensions: 48 w x 6 3/8 h Special Promotions Fixture Poster New! New! New! Dimensions: 22 w x 39.5 h Cut case display in Ontario section golocal FSI Fixture (Participating stores only) Special Promotions Fixture #2 Special Promotions Fixture # Complete Kit: VINTAGES shelf talker: Special Promotions Fixture Shelf Talker Dimensions: 6 x 3 (English and French) Not available for re-order 12 Promotional Turn 11: Shop & Save Event

12 Promotional Signs - Gift Program Component Where to install sign Re-order Code Images Valentine s Day Gifting Promo Fixture Category Sign /8 x 28 Valentine s Day Shelf Talkers Shelf Talker 6 x Signs Location Signs Message Component Specifications Re-order Images On shelf On shelf On shelf On shelf SAVE Shelf Talkers Pre-printed (Limited Time Offer program) Air Miles Shelf Talkers Pre-printed (Bonus Air Miles Program) More Miles Shelf Talkers Pre-printed (BBAM Program) NEW Shelf Talkers Pre-printed (New Product Program) 6 w x 3 h English English/French 6 w x 3 h English English/French w x 3 h w x 3 h English English/French Promotional Signs - On-shelf On shelf In The Spotlight Shelf Talkers Pre-printed (IMAGE Program) 6 w x 3 h English/French Marketing & Product Guide 13

13 Promotional Signs - On-shelf Continued Signs Location Signs Message Component Specifications Re-order Images Pre-printed - Thematic On shelf Cut Cases On shelf On shelf On shelf On shelf Cut Cases On shelf (56 versions) Pre-printed - Thematic (56 versions) Pre-printed (Regular Program - 65 versions) Pre-printed (Community Program - 5 versions) Pre-printed (Discovery Program - 9 versions) Blank Shelf Talkers (1 version x 50 per bundle) Blank Pricer Cards (1 version x 50 per bundle) Shelf Talkers 6 x Pricer Cards - 8 x Extender strips Pre printed - 12 x 2.5 Extender strips Pre printed - 12 x 2.5 Extender strips Pre printed - 12 x Shelf Talkers 5 x 4 - Blank Pricer Cards - 8 x 7 - Blank Blank Extender Strips (1 version x 15 per bundle) Extender strips - Blank 12 x On shelf Pre-printed Go Green Extender insert - 1 version Extender strips Pre printed - 12 x Promotional Turn 12: It s Cocktail Hour

14 Superbowl Block Pile Participating Stores: (Supplier Sold Program and participation is mandatory) 1, 5, 10, 19, 21, 22, 23, 25, 29, 31, 35, 38, 40, 44, 45, 57, 58, 62, 63, 64, 65, 73, 80, 95, 102, 106, 115, 130, 132, 140, 145, 148, 149, 171, 175, 187, 198, 200, 209, 217, 226, 237, 243, 249, 252, 253, 269, 287, 288, 295, 300, 325, 326, 329, 334, 343, 346, 355, 360, 361, 367, 373, 378, 381, 382, 385, 387, 390, 392, 393, 394, 394, 397, 398, 407, 412, 417, 427, 428, 434, 437, 438, 443, 445, 452, 457, 465, 470, 485, 490, 494, 495, 497, 499, 501, 511, 522, 528, 536, 542, 544, 545, 546, 549, 553, 556, 566, 569, 573, 575, 579, 586, 587, 589, 590, 593, 602, 605, 617, 623, 624, 629, 630, 632, 634, 641, 700, 702, 771, 776

15 Superbowl Block Pile Overview Participating stores will build a block pile display on January 30, The block pile display will be featured one week prior to the Superbowl. This program is part of a sold supplier program and participation is mandatory. Key Dates: Install: January 30,2012 Take Down: February 6, 2012 Components: Pole Topper Sign Pricer Cards (10 versions) Shelf Talkers (10 versions) NOTE: These signs are not available for re-ordering. Merchandising Instructions Build a blockpile display with the featured products. Insert a pricer card in front of the participating products on the Block pile In-Section: Insert a shelf talker in front of participating products Participating Products LCBO# Description Size (ml) Sleeman Original Draught Faxe Premium Lager Czechvar Premium Lager Carlsberg 6 x Tuborg Gold Beer Coors Light Miller Genuine Draft Bud Light Laker Premium Lager Captain Morgan Spiced Rum Promotional Turn 12: It s Cocktail Hour

16 Winter /Spring Wine Program Participating Stores: (Supplier Sold Program and participation is mandatory) 1, 3, 4, 5, 6, 8, 10, 11, 12, 13,14, 15, 18, 19, 20, 21, 22, 25, 26, 27, 31, 34, 35, 36, 37, 38,40, 55, 57, 58, 59, 60, 64, 77, 80, 83, 95, 99, 101, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 154, 156, 163, 164, 167, 168, 171, 175, 179, 182, 185, 187, 188, 192, 195, 198, 200, 201, 207, 209, 212, 214, 217, 218, 226, 227, 234, 237, 243, 252, 253, 255, 263, 265, 278, 287, 288, 295, 297, 298, 310, 311, 321, 324, 325, 326, 329, 334, 344, 346, 353, 355, 356, 359, 360, 361, 367, 371, 373, 378, 381, 383, 384, 385, 386, 387, 388, 389, 390, 392, 393, 394, 398, 404, 407, 411, 412, 415, 416, 417, 426, 431, 432, 434, 437, 438, 443, 445, 452, 453, 456, 457, 459, 465, 481, 483, 485, 486, 490, 494, 495, 497, 499, 505, 511, 521, 522, 523, 525, 528, 532, 534, 536, 537, 540, 542, 544, 545, 546, 549, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 587, 589, 590, 593, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 698, 700, 702, 771, 776

17 Winter / Spring Wine Program Overview: The winter/spring wine program will promote a single sku in select stores, from Period 12 to Period 2. Participating Product: LCBO# La Posta Cocina Tinto 2009 $12.95 Refer to the Winter/Spring Wine Program tab on the P12 worksheet for allocation by store. Key Dates: Ship Date: January 23, 2012 Start Date: February 29, 2012 Takedown: May 27, 2012 Components: The components ship as one kit: Re-order # End Aisle Backer card Pre-printed Pricer Card Pre-printed Shelf Talkers Merchandising Instruction: Build a display on discretionary end aisle with the featured product. Please re-stock throughout the promotion. Install the backer card and pre-printed pricer cards on the display. Install the shelf talkers in front of the featured product in-section if the store already lists the product. 18 Promotional Turn 12: It s Cocktail Hour

18 Exterior Springer Sign Bring Your Own Bag Replace the Sign with the new bring your own bag sign.

19 Exterior Springer Sign Key Dates: Start Date: January 29, 2012 Take-down: February 26, 2012 Participating Stores: All Stores Components: Check 25 Exterior Springer Sign (English/French) Re-order# Merchandising Instructions Remove the Bring Your Own Bag sign. Install the new Check 25 sign. Continued Stores with an LCBO owned parking lot will receive two signs. One sign is for the entrance of the parking lot or store manager s discretion; the other one is to be placed near the store entrance. All remaining stores will receive one sign to be placed near the entrance of the store. Note: Please ensure the sign placement does not pose a potential health and safety risk. Full FLS stores should ensure the French side of the sign faces the customer. Replace the Sign with the new check 25 sign. 20

20 Shopping Cart Signs Please ensure the P12 Shopping Cart frame signs are installed by the start of the Promotion. Participation is mandatory for designated stores.

21 Shopping Cart Signs Overview The inside of the cart always features the sold supplier program and the outside is always be reserved for Social Responsibility messaging. The Social Responsibility sign is bilingual. The supplier sign is in English only. Signs are to be installed by the start of the promotion. Key Dates: Start Date: January 29, 2012 Takedown: February 26, 2012 Participating Stores (173 stores) Participating Product: Sterling Vintner s Collection Cab. Sauvignon LCBO # , 7, 10, 15, 21, 22, 23, 24, 26, 31, 34, 35, 36, 38, 39, 44, 45, 48, 57, 58, 59, 61, 62, 64, 65, 70, 71, 74, 77, 79, 82, 83, 84, 93, 95, 101, 102, 106, 115, 125, 130, 132, 140, 145, 148, 154, 156, 163, 164, 166, 167, 168, 171, 187, 190, 191, 195, 198, 210, 211, 212, 214, 216, 217, 218, 226, 229, 233, 234, 237, 243, 244, 252, 253, 260, 265, 287, 288, 311, 325, 326, 329, 340, 344, 345, 346, 353, 355, 360, 361, 365, 367, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 399, 407, 412, 417, 432, 437, 438, 444, 445, 446, 452, 454, 456, 459, 465, 467, 481, 486, , 497, 499, 502, 507, 511, 518, 521, 522, 523, 536, 540, 542, 544, 546, 549, 555, 556, 559, 566, 569, 572, 573, 575, 579, 590, 593, 601, 605, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 637, 641, 698, 702, 703, 771, 776 Signage Thematic Sign (Sold to the Trade) Install the Thematic sign inside the frame of the Shopping Carts. Re-order# Social Responsibility Sign Install sign in the frame on the outside of the Shopping Carts. Re-order# Thematic Sign Social Responsibility Sign 22 Promotional Turn 12: It s Cocktail Hour

22 Mini Thematic Supplier Sold Program In-Section & Promotional Fixture Just In From California

23 Mini Thematic Program Program Guidelines Since the introduction of the promotional display component to the Mini Thematic, there has been some confusion surrounding the program details. The following updated details clarify the program requirements. The cost of the current Mini Thematic program to suppliers includes a promotional fixture brochure or FSI, as well as in-section shelf talkers to highlight the featured products. Last year, in an effort to increase the profile/presence of the featured products, the LCBO decided to re-purpose the Promotional Fixture to highlight the participating products. This display space is not included in the cost of the program. Alternatively, the LCBO has decided to utilize this space to drive incremental sales for segments of the business that may not warrant fully dedicated promotional thematics. Brands featured as part of the mini-thematic continue to see a large sales lift. The following applies: The mini-thematic brochures feature 8-12 brands (which vary by thematic). To support the sales and marketing strategy, it is recommended to feature all SKUs participating in the program. If bringing in all participating products is not conducive to your individual store, the following guidelines must be met: The Promotional Fixture must be fully merchandised at all times. This may mean increasing the number of cases per SKU or increasing the number of SKUS brought in for the promotion. A minimum of 6 brands must be featured to ensure a healthy looking display that is ready-for-business. Featured products are not force-allocated. If a featured product is currently carried by your store, additional stock is to be ordered to support the secondary display space on the Promotional Fixture. If a store is bringing in a featured product to support the Promotional Fixture Program, the 1-in/1-out rule does not apply during the promotional period. If a store decides to list a featured product AFTER the promotional period has concluded, the 1-in/1-out rule does apply. 24 Promotional Turn 12: It s Cocktail Hour

24 Mini Thematic Program Key Dates Install: January 29, 2012 Take down: February 26, 2012 Participating Stores (231stores) 1, 5, 6, 11, 14, 15, 18, 19, 21, 22, 23, 25, 26, 27, 31, 34, 35, 36, 38, 40, 44, 50, 57, 59, 60, 61, 62, 63, 64, 65, 68, 72, 73, 79, 80, 83, 90, 95, 97, 101, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 168, 171, 175, 179, 182, 185, 187, 188, 190, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 212, 214, 217, 218, 226, 228, 234, 237, 242, 243, 244, 248, 249, 252, 253, 255, 263, 265, 269, 278, 287, 288, 295, 298, 300, 311, 320, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 351, 353, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 400, 402, 404, 407, 408, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 484, 486, 490, 494, 495, 497, 499, 501, 505, 511, 518, 521, 522, 523, 528, 534, 536, 540, 542, 544, 545, 546, 549, 553, 555, 556, 559, 564, 566, 568, 569, 572, 573, 575, 579, 584, 586, 587, 590, 593, 601, 602, 605, 616, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 638, 641, 698, 700, 702, 703, 771, 776 Components Promo fixture sign short Just In From California English/French (Re-order # ) Promo fixture sign long Just In From California English/French (Re-order # ) In-store brochure; English (Re-order: # ) Shelf Talkers (Re-order # ) Just In From California promo fixture shelf talkers (12 versions)-english/french Perpendicular Contest shelf talkers (1 version = 5 pieces) - English. Perpendicular Contest shelf talker Just In From California shelf talker Marketing & Product Guide 25

25 Mini Thematic Program Participating Products LCBO Description Format (ml) Bear Flag Smooth Red Blend Cupcake Red Velvet Sterling Vintner's Pinot Noir Hahn Pinot Noir Monterey Entwine Pinot Grigio Thomas Fogarly Santa Cruz Mountains Chardonnay Deep Purple Lodi Zinfandel Skn Cabernet Sauvignon Sonoma Junction Cabernet Sauvignon Sledgehammer Zinfandel Parducci Sustainable Red Korbel Brut Sparkling 750 Merchandising Instructions: Insert Just In From California category sign into sign band on the promo fixture. Install the pre-printed product shelf talkers in front of the participating products on the promo fixture. Install the Perpendicular contest shelf talkers on the promo fixture beside the preprinted shelf talkers using the perpendicular shelf talker clips (re-order #691451) Merchandise the Just In From California brochures in the designated wire baskets on the promo fixture. Please re-stock the brochure throughout the promotion to maintain a full display. In-Section: Install the pre-printed shelf talkers and the perpendicular shelf talkers in the California section. 26 Promotional Turn 12: It s Cocktail Hour

26 Special Promotions Fixtures re-order code # re-order code # re-order code BAM001 (bilingual)

27 Special Promotions Fixtures Fixture #1 Bonus AIR MILES Reward Miles Select any products with a Bonus AIR MILES Reward Miles offer (selection is at the Store Manager s discretion). Install the Bin Ticket Buttons and regular Bin Tags in the Bin Ticket channel on the fixture to communicate the offers. Component Re-order # Posters - 22 x 39.5 (English over Bilingual) BAM001 Drum Signs - 48 x 6 3/8 (English over Bilingual) Roll of blue Bin Ticket Strip (REUSE EXISTING BLUE STRIP) Fixture #2 NEW! NEW! NEW! Participating Products BAM002 BAM003 LCBO# The Pavillion Shiraz Cabernet Sauvignon 750 ml Continued NOTE: Order enough inventory of featured product to maintain the display throughout the promotion. Components Description Component Re-order # NEW! new! new! Poster - 22 x New Discoveries Drum Sign - 48 x 6 3/ The Pavillion Shiraz Cabernet Sauvignon Shelf Talker (English/French) - 6 x 3 Key Dates Install: January 29, 2012 Takedown: February 26, Promotional Turn 12: It s Cocktail Hour

28 Advertising It s Cocktail Hour It s time to celebrate the allure of the cocktail party and the cocktail hour at the LCBO. Customers are yearning for more chatter and less Twitter, and a desire to connect faceto-face. What better way to do this than entertaining with friends at home. We will be bringing the Cocktail Hour to life for customers through Radio, an In-store take away and online to help them decide on great classic cocktails and food pairings to delight their friends and family.

29 Advertising It s Cocktail Hour FSI It s Cocktail Hour FSI - Overview We are featuring 35 Spirits in our 40 page FSI that will celebrate the Cocktail Hour at the LCBO. All stores will receive a self merchandiser to merchandise the FSI as a takeaway piece. The FSI will be dropped in the following newspapers: Thursday, February 2, 2012 Caledon Enterprise Friday, February 3, 2012 Brampton Guardian Burlington Post Mississauga News Oakville Beaver Radio Saturday, February 4, 2012 Barrie Examiner Globe & Mail Hamilton Spectator Kingston-Whig Standard Kitchener-Waterloo Record London Free Press National Post Ottawa Citizen Peterborough Examiner Toronto Star Sunday, February 5, 2012 Ottawa Sun Toronto Sun Three 30 second radio spots will be aired in the GTA and Ottawa areas during P Promotional Turn 12: It s Cocktail Hour

30 Advertising It s Cocktail Hour FSI It s Cocktail Hour - Participating Products LCBO# Description Size (ml) Ketel One Vodka Russian Standard Vodka Kahlúa Coffee Liqueur Skyy Vodka Grand Marnier Canadian Club Reserve Appleton Estate Extra Appleton Estate Reserve Jamaica Rum Sauza Silver Maker's Mark Kentucky Bourbon Martini & Rossi Sweet Vermouth Red Bombay Sapphire London Dry Smirnoff Vodka P.E.T Johnnie Walker Black 12 Yr Polar Ice Vodka P.E.T Wiser's De Luxe Mount Gay Eclipse No. 3 London Dry Gin Hendrick's Gin Stolichnaya Vodka Tanqueray Dry Gin Campari Aperitivo Chambord Royale el Jimador Tequila 100% Agave Blanco Pitu Cachaça Cointreau Four Roses Yellow Label Bourbon Four Roses Small Batch Bourbon Disaronno Amaretto Bacardi Oakheart Spiced Rum Bacardi Añejo Jose Cuervo Especial Gold (V) Inniskillin Vidal Icewine VQA (V) Grand Marnier Cuvée Du Centenaire 100th (V) Armagnac de Montal VSOP 750 Marketing & Product Guide 31

31 Gifting Valentine s Day Gifts for Her Gifts for Him Pre-wrapped vessel baskets (Manager s Discretion)

32 Gifting - Valentine s Day Overview During P12, participating stores will receive 1-bottleValentine s Day Cello PreWrap kit to wrap the products featured on the Promo Fixture. This pre-wrap program is free to customers. Each Wrap Kit contains enough cello/wrap, ribbon and tags to wrap 108 bottles. Key Dates Ship date: week of January 23, Components 108 Cello Bottle Bags 108 Ribbon Pieces 108 Gift Tags Please use these components to wrap the products featured on the Valentines Day Featured Gift Promo Fixture. NOTE: These Wrap Kits are provided to the stores at NO CHARGE. There is NO GIFT WRAP CHARGE to the customers that purchase these pre-wrapped bottles. Participating stores 1, 5, 6, 7,10, 15, 18, 19, 20, 21, 22, 23, 25, 27, 31, 34, 35, 36, 38, 40, 44, 47, 50, 57, 58, 60, 61, 62, 63, 64, 65, 68, 72, 79, 80, 82, 83, 90, 93, 95, 97, 101, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 166, 168, 171, 175, 179, 182, 183, 185, 186, 187, 190, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 218, 226, 228, 237, 242, 243, 244, 249, 252, 253, 255, 263, 265, 269, 278, 287, 288, 295, 298, 311, 324, 325, 326, 329, 333, 334, 340, 341, 343, 346, 351, 353, 355, 359, 360, 361, 362, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 400, 402, 404, 407, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 457, 459, 465, 470, 481, 484, 486, 490, 491, 494, 495, 497, 499, 501, 505, 511, 518, 521, 522, 523, 528, 534, 536, 540, 542, 544, 545, 546, 549, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 584, 586, 587, 590, 593, 601, 602, 605, 616, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 638, 641, 698, 700, 702, 703, 771, Promotional Turn 12: It s Cocktail Hour

33 Gifting - Valentine s Day Continued Gift for Her Top Shelf of the Promo Fixture Please select six products from the following list and wrap them with the Valentine s Day wrap kit: LCBO Description Format ( ) Support Program toneleigh Marlborough Pinot Noir Fresita 750 lto Vice Vodka Icewine 500 lto Sinsations - Decadent Dark Chocolate Martini Kangarilla Road Charlie's Blend Shiraz Malbec Henry Of Pelham Cuvee Catharine Brut Rose VQA 750 lto Chateau De Montgueret Cremant De Loire Brut Emeri Pink Moscato 750 lto Xoxo Riesling Vidal 750 lto Les Jamelles Merlot Vin De Pays D'Oc Chapoutier Belleruche Blanc 750 BAM Trove Riesling Moscato 750 lto Villa Sandi Prosecco Chambord Vodka Champagne Nicolas Feuillatte Brut Rose Angels Gate Cabernet Merlot VQA 750 lto Wrap 1/3 of the bottles on the fixture (roughly 27 bottles per shelf) Install the pre-printed shelf talkers in front of the selected products (recycle the unused signs) Marketing & Product Guide 35

34 Gifting - Valentine s Day Continued Gifts for Him - Second Shelf of the Promo Fixture: Please select three products from the following list and wrap them with the Valentine s Day wrap kit: LCBO Description Format (ml ) Support Program Glenfiddich Single Malt 12 Year Old 750 BAM Mill Street Original Organic Lager 6 Pk-B 2, Young's Double Chocolate Stout Steam Whistle Gift Pack With Glass Crown Royal Black The Kraken Black Spiced Rum 750 BAM Collingwood Woodford Reserve Distiller's Select Bourbon* 750 lto Innis & Gunn Original 330 lto Wrap 1/3 of the bottles on the fixute (roughly 27 bottles per shelf) Install the pre-printed shelf talkers in front of the selected products (recycle the unused signs). Vessels / Baskets Bottom Shelf of the Promo Fixture Should stores decide to wrap pre-made vessels/baskets these are to be merchandised on the bottom shelf. (Manager s discretion) Signage Category Sign Valentine s Gifts (Re-oder # ) Shelf Talkers Re-order# Promotional Turn 11: Shop & Save Event

35 golocal Ontario Wines VQA FSI Fixture Ontario Superstars Ontario Popular Pick

36 golocal FSI Fixture Participating Stores Refer to the Participating Stores Section of this guide. The program is mandatory, the stores with the fixture must order the participating products. Stores only need to perform a 1-in/1-out if the Store Manager decides to keep the product past the promotion end dates. Key Dates Install: January 29, 2012 Take-down: April 1, 2012 Note: The products are on the fixture for P12 and P13. Components Go Local Sign Kit - Re-order# VQA golocal Category Signs x 2 per kit, VQA cube centre sign x 1 per kit, Shelf Talkers 6 w x 3 h Bundles of 4 x 2 per kit Participating Products LCBO# Description Size (ml) Malivoire White VQA Creekside Sauvignon Blanc VQA Alvar Cabernet Sauvignon VQA Southbrook Connect Red VQA Organic 750 Vintages One of Vintages products will also be featured in the golocal FSI. LCBO# Description Size Jackson Triggs Entourage Brut 750 ml Méthode Classique Component: Vintages Shelf Talkers 2 7/8 w x 5 h Merchandising Instructions 1. Merchandise the four participating products on the top shelf of the VQA gondola retrofitted fixture. 2. Install the golocal Centre sign on the retrofitted end. 3. Install the golocal Category Signs in the side bands on either side of the Centre Sign. 4. Install the pre-printed shelf talkers in front of each participating product in their regular shelf location. 5. Vintages Product: Install the Vintages shelf talkers in front of the product in its place on the shelf in the Vintages section. There are no recipe cards for this period. Please save the recipe card holders for future use on this fixture. 38 Promotional Turn 12: It s Cocktail Hour

37 Ontario Superstars Ontario Superstars Crush White VQA LCBO# ml $12.95 This delicious white blend delivers a splash of juicy pear and citrus flavours. Pour it when enjoying grilled chicken,shrimp and vegetables, lightly creamed pastas. Cave Spring Cabernet/Merlot Vqa LCBO# ml $15.95 This ripe, rich and medium-bodied red has the distinct vibrancy that makes Ontario shine. Pair this fresh blend with beef tenderloin, lamb dishes or meat pies. Component Where to install sign Re-order Code Superstars Kit Cut case display at Complete Kit: Includes: VQA Cube Backer cards x 2 Shelf Talkers Only: Shelf Talkers 6 x Pricer Cards Dimensions: 14 w x 24 h Marketing & Product Guide 39

38 Ontario Popular Pick Popular Pick Linden Bay Pinot Grigio LCBO# ml Loved for its light-weightedness and gentle flavours, this popular Pinot Grigio is delightful with roast chicken salads, grilled shrimp and light pastas. LIMITED TIME OFFER Valid until February 25, 2012 Was: $10.95 Save: $1.00 Now: $9.95 Component Where to install sign Re-order Code Popular Picks Kit Includes: Backer cards x 1 Dimensions: 14 w x 24 h Cut case display in Ontario Section Promotional Turn 12: It s Cocktail Hour

39 Ontario Craft Beer End Aisle Program Ontario Craft Beer Fixture Premium / Specialty Beer Program Brewery Spotlight Program

40 Ontario Craft Beer End Aisle Program Details The Ontario Craft Beer End Aisle is a year-round program. Implementation is mandatory for all participating stores. Direct any inquiries about the fixtures to the Beer and Cider department at Key Dates Install Date: January 29, 2012 End Date: February 25, 2012 Components Pre-printed Pricer Cards (English): Re-order# Pre-printed Pricer Cards (French): Re-order# End Aisle Backer Card: Re-order# OCBEA01 Note: FLS designated stores need to display both French and English versions of the product pricer cards. Participating Products LCBO # Description Price SIZE (ml) Brewery Contact # Distributor Code Lugtread Lagered Ale $ x 600 Beaus All Natural 9654 Brewing Tankhouse Ale $ x 341 Mill Street Brewery Nickel Brook Ale $ x 341 Nickel Brook 6699 Participating Stores OCB End Aisle Backer Card Re-order # OCBEA01 1, 5, 6, 9, 10, 14, 15, 18, 19, 21, 25, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243, 288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 528, 549, 556, 579, 619, 623, 624, 630, Promotional Turn 12: It s Cocktail Hour

41 Ontario Craft Beer Fixture Program Details The OCB Fixture is a year-round program and implementation is mandatory for all participating stores. Direct any inquiries about the fixtures to the Beer and Cider department at Key Date Program Start Date: November 27, 2011 End Date: February 25, 2012 Participating Products Components Pre-printed Shelf Talkers (English): Re-order# OCB008 Pre-printed Shelf Talkers (French): Re-order# OCB009 Note: FLS designated stores need to display both French and English versions of the product shelf talkers. LCBO# Description Price Size (ml) Brewery Contact# Distributor Code Cameron's Cream Ale $ x 341 Cameron's Wellington County Dark $ Wellington County Brewery Barley Days Harvest Gold $ x 341 Barley Days Mad Tom IPA $ x 355 Muskoka Cottage Brewery Participating Stores Ontario Craft Brewers designated stores with Fixtures: 5, 10, 14, 15, 19, 115, 149, 164, 187, 226, 295, 325, 334, 355, 360, 390, 417, 445, 495, 542, 590, 623 Ontario Craft Brewers designated stores with Category Signage: 1, 2, 3, 4, 5, 6, 9, 10, 11, 14, 15, 19, 20, 21, 25, 31, 35, 36, 37, 38, 40, 60, 95, 106, 115, 130, 149, 156, 163, 164, 171, 185, 187, 200, 209, 212, 214, 217, 226, 243, 288, 295, 298, 300, 325, 329, 334, 346, 355, 360, 367, 371, 373, 378, 385, 390, 393, 407, 411, 417, 420, 432, 437, 438, 445, 452, 457, 485, 495, 499, 522, 528, 532, 542, 544, 545, 549, 553, 568, 572, 573, 575, 579, 590, 623, 624, 629, 630, 700, 702, 742, 771, 776 Ontario Craft Brewers no change Marketing & Product Guide 43

42 no change Premium Specialty Beer Program Program Details The Premium Specialty Beer Program began in Period 10 and continues until the end of P12. Key Dates Program Start Date: November 27, 2011 Takedown: February 26, 2011 Components Product Shelf Talkers: English: Re-order# OCB012 French: Re-order# OCB011 Note: FLS designated stores need to display both French and English versions of the product shelf talkers. Participating Products LCBO# Description Format Price La Trappe Quadrupel 750 ml $ Southern Tier Creme Brulee Stout 650 ml $ St Ambroise Russian Imperial Stout 341 ml $ Traquair Jacobite Ale 330 ml $ Lava Smoked Imperial Stout 500 ml $ Box Steam Dark & Handsome (Old Ale) 500 ml $ Solstice D'Hiver 341 ml $ Affligem Tripel 330 ml $ Brooklyn Monster Ale 355 ml $ Nogne 0 Imperial Stout 500 ml $ Dominus Vobiscum Double 500 ml $ Promotional Turn 12: It s Cocktail Hour

43 Brewery Spotlight Program Overview The Brewery Spotlight is a year-round beer program that features unique and premium products from craft breweries around the world. This program turns four times a year and each turn we focus on one specific brewery. Key Dates Program Start Date: January 29, 2012 End Date: May 26, 2012 Participating stores 5, 10, 15, 18, 31, 38, 40, 115, 164, 187, 212, 217, 243, 334, 393, 417, 445, 457, 495, 499, 511, 568, 623, 624, 630 Signage Components Pre-Printed Shelf Talkers (ENG) OCB013 Pre-Printed Shelf Talkers(FRE) OCB014 FLS designated stores need to display both French and English versions of the product shelf talkers. Participating Products Brewery LCBO# Description Size (ml) Price Black I.P.A. 500 $ Grand Baltic Porter 500 $5.95 Garrison Brewery Winter Warmer 500 $ Pils 500 $ Spruce Beer 500 $5.00 Note These products are one-time purchases for this promotion only. Featured products are available for ordering from your supplying warehouse. NEW! Marketing & Product Guide 45

44 vintages Icewine Valentine s Day campaign

45 VINTAGES Icewine Campaign Valentine s Day The following product will be advertised in the Toronto edition of the Metro Daily newspaper as the perfect gift for Valentine s Day. LCBO# Description Size (ml) Price Flourish Vidal Icewine $18.95 Advertising Toronto Metro Newspaper Friday, February 10, 2012 Toronto Metro Newspaper Tuesday, February 14, 2012 Signage Pre-printed Shelf Talker Merchandising Instructions Continued Install the pre-printed heart shaped shelf talker in front of the featured product, in its onshelf position within the Vintages section, with a miracle stick (available at Central Supply #692012). Take down once stock is sold out, or by February 15, Promotional Turn 12: It s Cocktail Hour

46 VINTAGES Loves Program

47 Vintages Loves Program Overview The Vintages Loves program will feature a single Ontario Essentials product each promotional period highlighting three reasons why Vintages loves this particular wine. The participating product will also be supported by a Limited Time Offer. Participating Product Inniskillin Vidal Icewine (V) VQA Niagara Peninsula, with gift box (S) 375 ml Was: $49.95 SAVE: $5.00 Now: $44.95 Key Dates Effective: January 29, February 25, 2012 Advertising Online Support on vintages.com LCBO FSI Inclusion: February 4, 2012 Signage and Merchandising Instructions Basket Sign Merchandise the participating product in a basket. Install the basket sign insert in the basket signage metal holder. Display the fully merchandised basket in the LCBO section across from/near the VQA fixture. Take down once stock is sold out, or by February 25, Pre-printed Shelf Talker Install the pre-printed shelf talker in front of the featured product, in its on-shelf position within the Vintages section, with a miracle stick (available at central supply #692012). Take down once stock is sold out, or by February 25, Promotional Turn 12: It s Cocktail Hour

48 Participating Stores Column Heading Key Store # Banner Inserts H= Hero Display T= Thematic Banner Insert Pod Program Builds all Pods Sold End Aisles Number of Sold End Aisles and (P)remium or (S)tandard Flight End Aisle Backer Cards # of Number of signs shipped Number of Regular Extenders In Store See Sold Space Program Extender Regular Extenders Section for participating extender locations. C = Community Extender Program Discovery Extenders Spirits # of Extenders Discovery Extenders Wine # of Extenders Discovery Extenders BSM # of Extenders Green Extender # of Extenders Exterior Banner # of Number of signs shipped Showcards # of Number of signs shipped Power Aisle Banners # of Number of signs shipped Perimeter Banners # of Number of signs shipped Transparencies Vendor installed, see page 11 Special Promotions Fixtures Y = Participating Store (2 Fixtures) golocal FSI Fixture Y = Participating Store Ontario Wine Superstars Y = Participating Store Ontario Popular Picks Y = Participating Store Mini Thematic Program Y = Participating Store (on Promo Fixture) Featured Gift Program Y = Participating Store B = LCBO stores located in FLS designated areas Bilingual BD = LCBO FLS designated stores See back/inside cover for definitions

49 Participating Stores See Chart on Page 107 for codes. This list is included in the P11 Worksheets file posted on the portal. Store # Banner Insert Sold End Aisle End Aisle Backer Cards Pod Program Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Exterior Banner Show Card Power Aisle Banner Perimeter Banner Special Promotions Fixtures Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture OCB End Aisle Mini Thematic Featured Gift PS Beer Program Language (FLS) 1 H 20S 45 Y Y Y Y Y Y Y B ST Y BD 3 8P Y Y B 4 T 8P Y Y B 5 H 10P 20 Y Y Y Y Y Y Y B 6 H 5S Y Y Y Y Y Y B ST Y B 8 T 10S Y B 9 T ST Y B 10 H 10P 40 Y Y Y Y Y Y BD 11 H 8S Y Y B 12 T 8P Y B Y Y B 14 8S Y Y Y Y Y B 15 H 15P 25 Y Y Y Y Y Y Y B 16 ST Y Y B 18 H 8S Y Y Y Y Y B 19 H 15S Y Y Y Y Y Y B 20 H 8S Y Y Y B 21 H 20P 40 Y Y Y Y Y Y Y 22 H 20S Y Y Y Y 23 H 15S 30 Y Y Y Y Y BD 24 8S Y BD 25 8P Y Y Y Y Y Y 26 H 10P Y Y Y B 27 H 15S Y Y Y Y B 28 T Y Y Y 30 T ST Y 31 H 20P 25 Y Y Y Y Y Y ST Y B 34 H 10S Y Y Y Y B 35 H 15P Y Y Y Y Y 36 H 15S Y Y Y Y Y Y B 37 H 8P Y Y B 38 H 15P 30 Y Y Y Y Y Y BD Y Y 40 H 20P Y Y Y Y Y Y BD 42 T ST Y 43 H 10S Y Y 44 H 10S 25 Y Y Y Y Y 45 5S Y Y Y ST Y 47 10S Y Y Y Y ST Store # Banner Insert Sold End Aisle End Aisle Backer Cards Pod Program Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Exterior Banner Show Card Power Aisle Banner Perimeter Banner Special Promotions Fixtures Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture OCB End Aisle Mini Thematic Featured Gift PS Beer Program Language (FLS) 49 T ST BD 50 H 10S Y Y Y Y BD 51 ST 52 ST Y BD ST Y Y B 55 H 15S Y BD 56 T Y 57 H 15S 25 Y Y Y Y Y Y Y 58 8S Y Y Y BD 59 10S Y Y Y 60 H 10S Y Y Y Y Y Y 61 H 8S Y Y Y Y 62 H 15S Y Y Y Y 63 H 10S Y Y Y B 64 H 15S 30 Y Y Y Y Y 65 H 10S 25 Y Y Y Y Y 66 T ST Y BD ST Y BD 68 H 15S Y Y Y Y ST Y 70 8S ST Y Y 71 T ST 72 10S Y Y Y Y 73 H 8S Y Y 74 H 10S 15 Y Y Y 75 T ST Y BD ST Y BD 77 T Y Y BD ST Y BD 79 H 8S Y Y Y 80 H 10S Y Y Y 81 T ST Y BD 82 H 8S Y Y Y Y Y Y Y Y BD 84 T ST Y 85 H 10S Y 86 H 8S Y Y 87 T ST Y 88 T ST Y ST Y BD 90 H 10S Y Y Y Y 91 T ST Y BD 92 T ST Y B 93 H 8S Y Y 52 Promotional Turn 12: It s Cocktail Hour

50 Participating Stores See Chart on Page 107 for codes. This list is included in the P11 Worksheets file posted on the portal. Store # Banner Insert Sold End Aisle End Aisle Backer Cards Pod Program Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Exterior Banner Show Card Power Aisle Banner Perimeter Banner Special Promotions Fixtures Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture OCB End Aisle Mini Thematic Featured Gift PS Beer Program Language (FLS) 94 T ST Y 95 H 10S Y Y Y Y Y 96 T ST Y 97 10S Y Y Y Y 98 T ST Y BD ST Y BD 101 H 15S Y Y Y Y 102 H 10S 25 Y Y Y Y Y 103 T Y Y BD 104 T ST Y B ST Y 106 H 15S Y Y Y Y Y 107 T ST Y 108 T ST Y BD 109 T ST Y ST Y Y 111 T ST Y ST Y BD 113 T ST Y ST Y 115 H 20P Y Y Y Y Y Y 116 T ST Y 117 T ST Y BD 118 T ST Y BD ST Y ST Y ST Y BD 122 T ST Y BD 123 T ST Y BD Y 125 H 10S Y Y Y Y BD ST Y BD ST Y 128 T ST Y B ST Y BD 130 H 10S Y Y Y Y ST Y 132 H 10S Y Y Y Y B ST Y ST Y BD 135 T T ST Y ST Y ST Y 139 T ST Store # Banner Insert Sold End Aisle End Aisle Backer Cards Pod Program Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Exterior Banner Show Card Power Aisle Banner Perimeter Banner Special Promotions Fixtures Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture OCB End Aisle Mini Thematic Featured Gift PS Beer Program Language (FLS) 140 H 15P Y Y Y Y BD ST Y ST Y 143 H 8P Y Y Y Y Y Y B 144 H 10S Y S Y Y Y Y ST Y ST Y 148 H 15P 45 Y Y Y Y Y Y Y 149 H 20P 30 Y Y Y Y Y Y B ST Y BD 152 H 10S Y 153 8S Y Y Y Y 154 H 15S Y Y Y Y Y B S Y Y Y Y 156 H 20P Y Y Y Y Y 157 T ST Y 158 T ST Y 159 T ST Y Y 161 T ST Y 162 T ST Y BD 163 H 8S Y Y B 164 H 10P Y Y Y Y Y B 165 H 8S Y Y Y B 166 T ST Y Y 167 H 10S Y Y B 168 H 10P Y Y Y Y 169 T ST Y 170 T ST Y 171 H 20S 25 Y Y Y Y Y Y B ST Y ST Y BD 174 T ST Y S Y Y Y Y ST Y 178 T ST Y 179 H 15P Y Y Y Y Y ST Y BD Y 182 H 15P Y Y Y Y B Y Y Y B 184 T ST Y BD 185 H 15P 25 Y Y Y Y Y B 186 T 8S Y Y B Marketing & Product Guide 53

51 Participating Stores See Chart on Page 107 for codes. This list is included in the P11 Worksheets file posted on the portal. Store # Banner Insert Sold End Aisle End Aisle Backer Cards Pod Program Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Exterior Banner Show Card Power Aisle Banner Perimeter Banner Special Promotions Fixtures Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture OCB End Aisle Mini Thematic Featured Gift PS Beer Program Langauge (FLS) 187 H 20S 40 Y Y Y Y Y Y Y 188 H 10S Y Y Y ST Y BD 190 H 10S Y Y Y B 191 H 15S 30 Y Y Y Y Y 192 8S Y Y Y B ST Y BD 194 T ST Y Y 195 H 20S 40 Y Y Y Y Y B 196 H 8S Y Y Y Y 197 T ST Y 198 H 15S 25 Y Y Y Y Y Y B Y Y 200 H 20S 25 Y Y Y Y Y B 201 H 15S Y Y Y Y Y Y 203 Y ST Y BD 205 T ST Y 207 H 15S Y Y Y Y Y BD 208 T ST Y 209 H 15S Y Y Y Y S Y Y Y Y 211 H 8S Y Y Y 212 H 15P Y Y Y Y Y B 213 T ST Y S Y Y Y Y Y B 216 H 8S Y Y 217 H 20P 30 Y Y Y Y Y Y Y BD 218 H 15S Y Y Y Y Y B 219 T ST Y 220 T ST Y BD 221 T ST 222 T ST Y 223 T ST Y 224 T ST Y 225 T ST Y BD 226 H 20S 30 Y Y Y Y Y Y 227 T Y 228 H 20S Y Y Y Y B 229 T ST Y ST Y 231 T ST Y 232 T ST Y 233 H 8S Y Y B Store # Banner Insert Sold End Aisle End Aisle Backer Cards Pod Program Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Exterior Banner Show Card Power Aisle Banner Perimeter Banner Special Promotions Fixtures Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture OCB End Aisle Mini Thematic Featured Gift PS Beer Program Langauge (FLS) S Y Y Y B ST Y 236 T ST Y BD S Y Y Y Y 238 T Y Y 239 T ST Y ST Y ST Y BD 242 H 15S Y Y Y Y B 243 H 20P Y Y Y Y Y Y BD 244 H 15S Y Y Y Y ST Y BD 246 T Y Y 247 T ST Y 248 H 15P Y Y Y 249 H 10S 20 Y Y Y Y Y B ST Y ST Y 252 H 20S 30 Y Y Y Y Y Y 253 H 20P 30 Y Y Y Y Y Y BD 254 T ST Y 255 H 10S Y Y Y Y Y B ST Y B ST Y 258 T ST Y ST Y ST Y Y 261 T ST Y ST Y 263 H 15S Y Y Y Y 264 T ST Y 265 H 15S Y Y Y Y 266 T ST Y Y 267 T ST Y Y Y B 269 H 20S 25 Y Y Y Y Y B 270 T ST Y ST Y ST Y BD 273 T ST Y ST Y 275 T ST Y 276 T ST Y 277 T ST Y 278 H 8S Y Y Y Y BD 54 Promotional Turn 12: It s Cocktail Hour

52 Participating Stores See Chart on Page 107 for codes. This list is included in the P11 Worksheets file posted on the portal. Store # Banner Insert Sold End Aisle End Aisle Backer Cards Pod Program Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Exterior Banner Show Card Power Aisle Banner Perimeter Banner Special Promotions Fixtures Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture OCB End Aisle Mini Thematic Featured Gift PS Beer Program Langauge (FLS) Y B ST Y BD 281 T ST Y 282 T ST Y ST Y 284 T ST Y ST Y ST Y 287 H 15S Y Y Y Y BD 288 H 20P 30 Y Y Y Y Y Y Y 289 T Y ST Y 291 T ST Y BD ST Y 293 T ST Y 294 T ST Y 295 H 10P Y Y Y Y Y Y B 296 T ST Y 297 T ST Y Y 298 H 15P Y Y Y Y Y 299 T Y 300 H 10S Y Y Y Y Y ST Y ST Y 303 T ST Y 304 T ST Y ST Y 306 T Y ST Y ST Y BD ST Y B Y Y B 311 H 10P Y Y Y Y 312 8S Y B Y Y 314 T ST Y ST Y 316 T ST Y 317 T ST Y 318 T ST Y ST Y ST Y Y B 321 H 8S Y Y B ST Y BD 323 T ST Y Store # Banner Insert Sold End Aisle End Aisle Backer Cards Pod Program Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Exterior Banner Show Card Power Aisle Banner Perimeter Banner Special Promotions Fixtures Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture OCB End Aisle Mini Thematic Featured Gift PS Beer Program Langauge (FLS) 324 H 8P Y Y Y Y Y BD 325 H 20S Y Y Y Y Y Y 326 H 15S 30 Y Y Y Y Y 327 T ST Y BD 328 T ST Y 329 H 20P 45 Y Y Y Y Y Y B 330 T ST Y ST Y ST Y BD 333 ST Y B 334 H 20S Y Y Y Y Y Y B 335 T ST Y ST Y ST Y ST Y BD ST Y 340 H 10S Y Y Y Y S Y Y Y Y 344 H 15S 30 Y Y Y Y Y 345 T 8S Y Y 346 H 20P 45 Y Y Y Y Y ST Y ST Y ST Y BD ST Y 351 H 10S Y Y Y Y 352 T ST Y 353 H 10P Y Y Y Y Y 355 H 20P 30 Y Y Y Y Y Y Y B ST Y 359 H 15S Y Y Y BD 360 H 10P Y Y Y Y Y Y B 361 H 15S 25 Y Y Y Y Y Y B 362 H 20S Y Y Y B ST B 364 T ST Y 365 ST 366 H 10S Y Y Y B 367 H 20P 40 Y Y Y Y Y Y BD 369 T 10 4 ST Y ST Y BD 371 H 10S Y Y Y Y Y Y B 372 T ST Y 373 H 15S 20 Y Y Y Y Y Y Marketing & Product Guide 55

53 Participating Stores See Chart on Page 107 for codes. This list is included in the P11 Worksheets file posted on the portal. Store # Banner Insert Sold End Aisle End Aisle Backer Cards Pod Program Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Exterior Banner Show Card Power Aisle Banner Perimeter Banner Special Promotions Fixtures Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture OCB End Aisle Mini Thematic Featured Gift PS Beer Program Langauge (FLS) 374 T Y ST Y BD 376 Y ST Y 378 H 20S 45 Y Y Y Y Y 379 T ST Y 380 T ST Y 381 H 15S 30 Y Y Y Y Y 382 H 15S Y Y Y Y 383 H 15S 25 Y Y Y Y Y 384 H 8P Y Y Y Y BD 385 H 20S Y Y Y Y Y B 386 H 10S Y Y Y Y 387 H 15S Y Y Y Y BD 388 H 10P Y Y Y Y B 389 H 15S Y Y Y Y B 390 H 20P 25 Y Y Y Y Y 392 H 10S 25 Y ST Y Y 393 H 20P Y Y Y Y Y BD 394 H 20S 40 Y Y Y Y Y B ST Y BD 397 H 15S 30 Y Y Y Y Y 398 H 20S Y Y Y Y B ST Y S Y Y Y Y BD 401 8S Y Y 402 H 10S Y Y Y Y ST 404 H 15S Y Y Y Y ST Y BD Y Y BD 407 H 20P 30 Y Y Y Y Y B 408 H 15S Y Y Y B ST Y ST 411 8P Y B 412 H 20P 25 Y Y Y Y Y Y Y B ST Y 414 T ST Y 415 H 10P Y B 416 H 20S 25 Y Y Y Y Y Y B 417 H 20P Y Y Y Y Y Y 418 T ST 419 T Y ST B Store # Banner Insert Sold End Aisle End Aisle Backer Cards Pod Program Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Exterior Banner Show Card Power Aisle Banner Perimeter Banner Special Promotions Fixtures Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture OCB End Aisle Mini Thematic Featured Gift PS Beer Program Langauge (FLS) ST Y B ST Y BD ST Y 424 BD 425 H 10S Y Y Y Y Y B 426 H 10S Y Y Y B S 30 Y Y Y Y Y 428 H 20S 40 Y Y Y Y Y B Y Y 431 H 15S Y Y Y Y BD 432 H 20S Y Y Y Y Y Y ST Y 434 H 15S Y Y Y Y ST Y BD ST B 437 H 10S 25 Y Y Y Y Y Y 438 H 20S 30 Y Y Y Y Y Y B ST Y 440 T ST Y ST Y BD ST Y 443 H 15P Y Y Y Y Y BD 444 H 15S 25 Y Y Y Y Y B 445 H 20S Y Y Y Y Y 446 T Y ST Y 448 T ST Y ST Y 450 T Y ST Y 452 H 15P Y Y Y Y Y Y BD P Y Y Y ST Y 455 T ST Y S Y Y Y Y 457 H 10P 20 Y Y Y Y Y Y Y B 458 H 8S Y B 459 H 15S 25 Y Y Y Y Y ST Y 461 T Y Y 462 T ST Y ST Y BD ST Y 465 H 15S Y Y Y Y 56 Promotional Turn 12: It s Cocktail Hour

54 Participating Stores See Chart on Page 107 for codes. This list is included in the P11 Worksheets file posted on the portal. Store # Banner Insert Sold End Aisle End Aisle Backer Cards Pod Program Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Exterior Banner Show Card Power Aisle Banner Perimeter Banner Special Promotions Fixtures Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture OCB End Aisle Mini Thematic Featured Gift PS Beer Program Langauge (FLS) ST Y BD 467 H 10S Y Y 468 T ST Y ST Y 470 H 10S Y Y Y Y BD ST Y ST Y ST Y ST Y ST Y ST Y 478 T ST Y ST Y ST Y 481 H 15P Y Y Y Y Y ST Y Y Y BD 484 H 10S Y Y Y B 485 H 15P 20 Y Y B P Y Y Y Y Y ST Y B ST Y BD ST Y 490 H 20S 30 Y Y Y Y Y B 492 T ST Y ST Y 494 H 15P Y Y Y Y Y B 495 H 15S Y Y Y Y Y Y 496 T ST Y 497 H 15S 30 Y Y Y Y Y H 20P Y Y Y Y Y Y B 501 H 15S Y Y Y Y Y Y T ST Y 505 H 20P Y Y Y Y Y BD ST Y BD 507 T ST Y BD 509 T ST Y Y ST Y 511 H 10S 25 Y Y Y Y Y Y Y B ST B ST Y 515 ST B ST Y Store # Banner Insert Sold End Aisle End Aisle Backer Cards Pod Program Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Exterior Banner Show Card Power Aisle Banner Perimeter Banner Special Promotions Fixtures Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture OCB End Aisle Mini Thematic Featured Gift PS Beer Program Langauge (FLS) 517 T ST Y 518 H 10S Y Y Y Y B ST Y B 520 T ST Y 521 H 15P Y Y Y Y BD P 25 Y Y Y Y 523 H 20P 45 Y Y Y Y Y 524 T ST Y BD 526 ST BD 527 T ST Y 528 H 15P Y Y Y Y Y Y B 529 T ST Y 530 T ST Y 531 T ST Y B Y Y B S Y Y B 534 H 10S 25 Y Y Y Y Y B ST 536 H 15P 25 Y Y Y Y Y ST Y 538 ST BD 539 T Y Y B 540 H 15S Y Y Y Y BD ST Y 542 H 20P 30 Y Y Y Y Y Y B 543 T ST Y 544 H 10S 20 Y Y Y Y Y 545 H 15S 40 Y Y Y Y Y 546 H 15S Y Y Y Y Y B 547 ST Y B ST Y 549 H 20S Y Y Y Y Y Y ST Y 552 8S Y Y BD 553 H 15P Y Y Y Y B 555 H 8S Y Y Y Y B 556 H 15P 20 Y Y Y Y Y Y Y B ST Y ST Y 559 H 15S Y Y Y Y 560 T ST Y 561 T 5 5 ST Y 562 T ST Y 563 H 10S Y Y 564 H 8S Y Y Y B Marketing & Product Guide 57

55 Participating Stores See Chart on Page 107 for codes. This list is included in the P11 Worksheets file posted on the portal. Store # Banner Insert Sold End Aisle End Aisle Backer Cards Pod Program Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Exterior Banner Show Card Power Aisle Banner Perimeter Banner Special Promotions Fixtures Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture OCB End Aisle Mini Thematic Featured Gift PS Beer Program Langauge (FLS) Store # Banner Insert Sold End Aisle End Aisle Backer Cards Pod Program Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Exterior Banner Show Card Power Aisle Banner Perimeter Banner Special Promotions Fixtures Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture OCB End Aisle Mini Thematic Featured Gift PS Beer Program Langauge (FLS) ST Y BD 616 H 10S Y Y Y Y 566 H 20P 30 Y Y Y Y Y 617 H 15S Y Y Y Y ST Y 618 H 10S Y Y 568 H 8P Y Y Y Y Y BD 619 H 20S 40 Y Y Y Y Y Y Y B 569 H 15S 30 Y Y Y Y Y Y Y ST Y ST Y 571 Y Y B 623 H 20P 25 Y Y Y Y Y Y Y 572 H 10S Y Y Y B 624 H 20P 45 Y Y Y Y Y Y Y BD 573 H 10P Y Y Y Y Y ST Y BD ST Y BD 629 H 15S Y Y Y Y 575 H 15S 25 Y Y Y Y Y Y B 630 H 20P 45 Y Y Y Y Y Y Y 576 T ST Y BD 631 H 20S Y Y Y Y Y B ST Y BD 632 H 20S 50 Y Y Y Y Y 578 T ST Y BD 634 H 15S 30 Y Y Y Y Y 579 H 10S 25 Y Y Y Y Y Y Y S Y Y Y Y 581 T ST Y Y ST Y B 582 T ST Y Y Y B ST Y S Y 584 H 15S 15 Y Y Y Y Y B 639 Y Y 586 H 15S Y Y Y Y Y 641 H 15S 40 Y Y Y Y Y 587 H 15S Y Y Y Y Y Y ST Y BD 697 ST B Y Y BD 698 H 15S 30 Y Y Y Y Y B 590 H 20P Y Y Y Y Y 700 H 20S 30 Y Y Y Y Y Y B ST Y 702 H 15P Y Y Y Y Y 593 H 15P Y Y Y Y B 703 H 20S 40 Y Y Y Y Y B 594 T ST Y 742 Y BD 595 T ST Y 771 H 15P Y Y Y Y Y 596 T ST Y 776 H 20S 40 Y Y Y Y Y Y ST Y B 598 ST BD 599 T ST Y 601 H 15S Y Y Y Y B 602 H 15S Y Y Y Y Y ST Y ST Y BD 605 H 15S 30 Y Y Y Y Y ST Y ST Y ST Y T ST Y ST Y Y Y ST Y 58 Promotional Turn 12: It s Cocktail Hour

56 Sold Space Programs Display Programs Support Programs An electronic version (MS Excel format) of these worksheets is available on the Sales & Marketing Portal Site. Follow the quick link published each week at the top of the Sales & Marketing Newsletter. The Electronic version of the worksheets includes: Retail Price (as of publication date) Agent Names The products participating in the Hero Display, the Pod Program and the sold End Aisles are included in the Display Programs Participating Products Table.

57 Display Programs Participating Products Continued Location LCBO# Case Conversion# Description Size (ml) Support Programs HD Ketel One Vodka 750 Value Add Russian Standard Vodka 750 lto Kahlua Coffee Liqueur 1140 lto Grand Marnier 375 BAM Skyy Vodka 1140 lto Skyy Vodka 750 BAM Canadian Club Reserve 1140 Value Add Canadian Club Reserve 750 lto Canadian Club Classic 1140 lto Appleton Estate Extra 750 BAM 4 Premium Appleton Estate V/X 750 lto Appleton Estate V/X 1140 Value Add Appleton Estate Reserve Jamaica Rum 750 lto 4 Standard Appleton Estate V/X 750 lto Appleton Estate V/X 1140 Value Add Sauza Silver 1140 lto Sauza Gold Tequila 1140 BAM McGuinness Triple Sec Maker s Mark Kentucky Bourbon 750 lto Martini & Rossi Sweet Vermouth Red 1000 lto Maker s Mark Kentucky Straight Bourbon 375 BAM Bombay Sapphire London Dry Bombay Sapphire London Dry 750 Value Add Bombay Sapphire London Dry 1750 BAM 8 Premium/ Standard Smirnoff Vodka PET 750 Value Add Smirnoff Vodka Smirnoff Vokda PET 1140 BAM 9 Premium/ Standard 7880 Johnnie Walker Black 12 Yr 750 lto Johnnie Walker Red Label 1140 Value Add Drambuie 375 lto Polar Ice Vodka 750 BAM Polar Ice Vodka 1140 lto Polar Ice Vodka PET 1750 Value Add 893 Wiser's De Luxe 750 lto Wiser's Small Batch Whisky 750 lto Wiser's De Luxe 1140 Value Add 12 Premium/ Standard Mount Gay Eclipse 750 Value Add Mount Gay Eclipse 1140 lto Mount Gay Rum Extra Old 750 lto Chivas Regal 12 Year Old 750 lto 60 Promotional Turn 12: It s Cocktail Hour

58 Display Programs Participating Products Continued Location LCBO# Case Conversion# Description Size (ml) Support Programs No. 3 London Dry Gin 750 BAM Tanqueray No. Ten Gin 750 lto Hendrick s Gin 750 BAM Stolichnaya Vodka 750 Value Add Stolichnaya Vodka 1140 BAM Stolichnaya Vodka Tanqueray Dry Gin 750 Necktag Tanqueray Dry Gin 1140 lto Campari Aperitivo 750 BAM Chambord Royale 750 lto El Jimador Tequila 100% Agave Blanco 750 lto El Jimador Tequila Reposado Gold 750 BAM Leblon Cachaca Liquor 750 lto Pitu Cachaca 750 lto 6502 Cointreau 750 Value Add Courvoisier Exclusif Cognac 750 lto Four Roses Bourbon 750 lto Four Roses Small Batch Bourbon 750 lto FSI = Product is featured in the Free Standing Insert. lto = Limited Time Offer ST= Shelf Talker VA = Value Added BAM = Bonus AIR MILES Reward Miles BBAM = Bundled Bonus AIR MILES Reward Miles Marketing & Product Guide 61

59 Extender Location LCBO# Description Size (ml) Support Programs R1 Vodka A Tito's Handmade Vodka 750 lto R2 Vodka B Absolut Elyx 750 BAM Agent Diamond Estates Wines & Spirits Corby Distilleries Limited # of Extenders Y Y Y Y Y Y Y R3 Vodka C Belvedere Vodka 750 Value Add Charton Hobbs Inc Y Y Y Y Y Y R4 Vodka D Effen Vodka 750 lto Beam Global Canada Y Y Y Y Y Y R5 Vodka E Sobieski Vodka 750 BAM Charton Hobbs Inc Y Y Y Y Y Y R6 Rum A 4622 R7 Rum B Newfoundland Screech Rum El Dorado Demerara 5 Year Old Rum 750 BAM 750 BAM Woodman Wines & Spirits Woodman Wines & Spirits Y Y Y Y Y Y R8 Rum C Molson M (TBS) 473 lto Molson Coors Canada Y Y Y Y Y Y R9 Rum D R10 Rum E R11 R12 R13 R14 R15 Canadian Whisky A Canadian Whisky B Canadian Whisky C Canadian Whisky D Canadian Whisky E Captain Morgan Spiced Rum The Kraken Black Spiced Rum Revelstoke Spiced Whisky Centennial 10 Year Old Limited Edition Rye 750 BAM Diageo Canada Inc. Y Y Y Y Y Y 750 BAM The Kirkwood Group Y Y Y Y Y Y 750 lto 750 BAM Spicebox 750 lto R16 Scotch A R17 Scotch B R18 Gin A Gibson's Finest 12 Year Old E&J Gallo Winery Canada Ltd. Woodman Wines & Spirits Mondia Alliance Canada Inc. Y Y Y Y Y Y Y Y Y Y Y Y Y 1140 lto PMA Canada Ltd. Y Y Y Y Y Y Forty Creek Barrel Select 750 BAM Kittling Ridge Ltd. Y Y Y Y Y Y The Glenlivet 12yo Single Malt Scotch Whisky Forty Creek Double Barrel Reserve Whisky Havana Club Anejo Reserva 1140 lto Corby Distilleries Limited Y Y Y Y Y Y 750 BAM Kittling Ridge Ltd. Y Y Y Y Y Y 750 lto Corby Distilleries Limited Shelf Extenders Refer to the Participating Stores Section of this guide to determine how many extenders your store implements. Y Y Y Y Y Y R19 Liqueurs A Cazadores Anejo Tequila 750 lto Bacardi Canada Inc. Y Y Y Y R20 Liqueurs B Amarula Cream 750 lto PMA Canada Ltd. Y Y Y Y Y Y R21 Liqueurs C Caramilk Cream Liquor 750 lto Colio Estate Wines Y Y Y Y Y Y R22 Liqueurs D 1784 Grand Marnier 750 Value Add Diageo Canada Inc. Y Y Y Y Y Y 62 Promotional Turn 12: It s Cocktail Hour

60 Shelf Extenders Refer to the Participating Stores Section of this guide to determine how many extenders your store implements. Extender Location LCBO# Description Size (ml) Support Programs Agent # of Extenders R23 Brandy A Gaston De Lagrange VS 750 lto Charton Hobbs Inc Y R24 Brandy B 8284 Hennessy VSCognac 750 BAM Charton Hobbs Inc Y Y Y Y Y Y R25 Tequila A Silver Tequila 750 lto The Kirkwood Group Y Y Y Y R26 R27 R28 R29 R30 R31 Ontario Blend A Ontario Blend B Ontario Blend C Ontario Non- VQA A Ontario Non- VQA B Ontario Non- VQA C Kittling Ridge Kingsgate Port Peller Estates Family Series Baco Noir VQA Jackson-Triggs Blk Series Cab Fr/Cab Sauv VQA Steven & Chris Trend Merlot-Cabernet VQA 750 lto Kittling Ridge Ltd. Y Y Y Y Y Y 750 lto Xoxo Riesling Vidal 750 lto Hillebrand Artist Series Gewurztraminer VQA Andrew Peller Limited Y Y Y Y Y Y 750 lto Vincor International Y Y Y Y Y Y 750 lto Reif Estate Winery Y Y Y Y Y 750 lto Andrew Peller Limited Andrew Peller Limited Y Y Y Y Y Y Y Y Y Y Y Y Ontario Non- R32 VQA D Crush Red VQA 750 Necktag Andrew Peller Limited Y Y Y Y Y Y R33 Ontario VQA A Konzelmann Pinot Blanc VQA 750 lto Konzelmann Estate Winery Y Y Y R34 Ontario VQA B Peninsula Ridge Sauvignon Blanc VQA 750 lto Churchill Cellars Ltd. Y Y Y Y Australia/ R35 New Zealand A Babich Sauvignon Blanc 750 lto Dionysus Wines Y Y Y R36 Australia/ New Zealand Villa Maria Private Bin Sauvignon Blanc B 750 BAM PMA Canada Ltd. Y Y Y Y R37 Australia/ Wyndham Estate New Zealand Bin 444 Cabernet 750 lto Corby Distilleries C Sauvignon Limited Y Y Y Y Y Y Australia/ R38 New Zealand Lindemans Bin 50 Shiraz 750 lto Treasury Wine Estates Y Y Y Y Y Y D R39 USA A Sutter Home White Zinfandel 1500 BAM Philippe Dandurand Wines Ltd. Y Y Y Y Y Y R40 USA B Barefoot Bubbly Moscato Spumante 750 Value Add E&J Gallo Winery Canada Ltd. Y Y Y Y Y Y R41 Chile A Pknt Cabernet Sauvignon 750 lto M.Andrew Fine Wines,Beers&Spirits Y Y Y Y R42 Chile B Santa Carolina Cabernet Sauvignon Reserva 750 lto Charton Hobbs Inc Y Y Y Y Y Y R43 France Blend A J.P. Chenet Chardonnay 750 BAM Mark Anthony Brands Y Marketing & Product Guide 63

61 Shelf Extenders Extender Size Support Location LCBO# Description (ml) Programs France Blend R44 B Fat Bastard Shiraz Vdp 750 lto R45 R46 R47 France South A France South B France Bordeaux/ Burgundy A Agent Diamond Estates Wines & Spirits Continued # of Extenders Y Y Y Y Y Y 2881 Pisse-Dru Beaujolais 750 lto Churchill Cellars Ltd. Y Y Hob Nob Pinot Noir 750 lto Philippe Dandurand Wines Ltd. Y Y Y Y Y Y Calvet Reserve Red 750 lto Mark Anthony Brands Y Y Y R48 Italy Central A 8979 Rodet Cotes Du Rhone 750 BAM R49 Italy Central B R50 Italy North A Montecillo Crianza La Rioja J.P Chenet Premier De Cuvee Merlot Cabernet Diamond Estates Wines & Spirits 750 lto PMA Canada Ltd. Y Y Y Y Y Y 750 lto Mark Anthony Brands Y Y Y Y Y R51 Italy North B Latour Chardonnay 750 lto Mark Anthony Brands Y Y Y Y Y Y R52 R53 Southern Europe A Southern Europe B R54 Germany A R55 Sparkling A Domaine Hatzimichalis Cabernet Sauvignon Marques De Riscal Reserva Sogrape Gazela Vinho Verde Lanson Black Label Brut Champagne 750 lto Dionysus Wines Y 750 lto Churchill Cellars Ltd. Y Y Y 750 BAM Charton Hobbs Inc Y Y Y Y Y Y 750 lto Mark Anthony Brands Y Y Y R56 Sparkling B Henkell Rose 750 lto Mark Anthony Brands Y Y Y Y Y Y R57 R58 Ontario Beer A Ontario Beer B William Premium Cider 473 BAM R59 Beer Bacardi Superior Rum Pet Stonehammer Dark Ale (3437) Diamond Estates Wines & Spirits 750 Value Add Bacardi Canada Inc. Y Y Y Y Y Y 6 x 341 BAM F & M Brewery Y R60 Beer Pilsner Urquell 500 lto Mark Anthony Brands Y Y Y Y Y Y R61 Beer Becks 500 lto Labatt Breweries Ontario Sleeman Brewing & Malting Co. R62 Beer R63 Party Zone Sapporo Premium Beer (TBS) Vodka Mudshake Chocolate 4Pk-B 650 lto Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y 1080 lto Colio Estate Wines Y Y Y Y Y Y R64 Party Zone Mike's Hard Lime 4 Pk-B 1320 lto Mark Anthony Brands Y Y Y Y Y Y R65 Party Zone Palm Bay Strawberry Pineapple 6 Pk-C 2130 lto Mark Anthony Brands Y Y Y Y Y Y 64 Promotional Turn 12: It s Cocktail Hour

62 Shelf Extenders Continued Community Shelf Extenders Location LCBO# Description Discovery Shelf Extenders Green Shelf Extender Size (ml) Support Program Agent C1: Community Extender Bacardi Superior 1140 lto Bacardi Canada Inc. C2: Community Extender Fireball Whisky Shooter 750 lto C3: Community Extender Cave Spring Riesling Dry VQA 750 lto C4: Community Extender C5: Community Extender La Vieille Ferme Cotes Du Ventoux Wolf Blass Yellow Label Shiraz Location LCBO# Description Diamond Estates Wines & Spirits Cave Spring Cellars Ltd., 750 lto Charton Hobbs Inc 750 lto Size (ml) Support Program D1: Discovery Wines Vice Vodka Icewine 500 lto D2: Discovery Wines Bouchard Pere & Fils Petit Chablis 750 lto Treasury Wine Estates Agent Vineland Estate Wines Ltd., Woodman Wines & Spirits D3: Discovery Wines The Beachhouse Red 750 lto Dionysus Wines D4: Discovery BSM Cameron's Auburn Ale (413) 9 x 341 lto D5: Discovery BSM Steam Whistle Pilsner (5577) 6 x 341 Contest D6: Discovery BSM D7: Discovery Spirits Smirnoff Mixed Drinks Blubry/Lemonade 4 Pk-B Flor De Cana Black Label 5 Year Old Rum Cameron's Brewing Company Steam Whistle Brewing 1320 Necktag Diageo Canada Inc. 750 lto The Kirkwood Group D8: Discovery Spirits Knob Creek Bourbon 750 BAM Beam Global Canada D9: Discovery Spirits Lucid Absinthe Superieure 750 BAM The Kirkwood Group Location LCBO# Description G1: Green Extender Angel Nero D'Avola Organic Giorgio & Gianni Size (ml) Support Program Agent 750 lto Wine Lovers Agency Marketing & Product Guide 65

63 IMAGE Shelf Talkers LCBO# Description Size (ml) Agent The Glenlivet Nadurra Aged 16 Years 750 Corby Distilleries Limited Boris Bio - Organic Beer 500 The Premium Beer Company Inc Moosehead Cracked Canoe (TBS) 6 x 341 The Premium Beer Company Inc Molson Canadian 67 (TBS) 6 x 341 Molson Coors Canada Callia Alta Malbec 750 Azureau Wine Agency Tilia Cabernet Sauvignon 750 Trialto Wine Group Ltd Tilia Torrontes 750 Trialto Wine Group Ltd Jacob's Creek Chardonnay Pinot Noir Sparkling 750 Corby Distilleries Limited Jacob's Creek Reserve Riesling 750 Corby Distilleries Limited Graffigna Centenario Reserve Malbec 750 Corby Distilleries Limited King Vienna Lager (W) 6 x 341 Beer Barons Hop City Barking Squirrel Lager (W) 473 The Premium Beer Company Inc Stoneleigh Marlborough Chardonnay 750 Corby Distilleries Limited Colio Bianco Secco Bib 4000 Colio Estate Wines Samuel Adams Boston Lager 6 x 355 The Premium Beer Company Inc Chivas Regal 18 Year Old 750 Corby Distilleries Limited Malibu Mango Rum Liqueur 750 Corby Distilleries Limited The Glenlivet French Oak Reserve 15 Year Old 750 Corby Distilleries Limited Moosehead Lager (TBS) 473 The Premium Beer Company Inc Stiegl Bier 500 McClelland Premium Imports Fruli Strawberry Beer 250 McClelland Premium Imports King Brewery Pilsner (W) 6 x 341 Beer Barons 66 Promotional Turn 12: It s Cocktail Hour

64 Limited Time Offers LCBO# Case Conversion# Description Size (ml) LTO Display Program 893 Wiser's De Luxe 750 $2.00 End Aisle 2253 Disaronno Amaretto 750 $ Pisse-Dru Beaujolais 750 $1.00 Shelf Extender 5280 Vodka Mudshake Chocolate 4Pk-B 1080 $1.00 Shelf Extender 7617 Chivas Regal 12 Year Old 750 $2.00 End Aisle 7880 Johnnie Walker Black 12 Yr 750 $2.00 End Aisle Gaston De Lagrange VS 750 $2.00 Shelf Extender Yellowglen Pink Sparkling 750 $ Effen Vodka 750 $5.00 Shelf Extender Mill Street Tankhouse Ale (1950) 6 x 341 $ Marques De Riscal Reserva 750 $2.00 Shelf Extender Naked Grape Chardonnay Bib 3000 $ Sleeman Honey Brown Lager (TBS) 473 $ Sleeman Original Draught (TBS) 473 $ Lanson Black Label Brut Champagne 750 $5.00 Shelf Extender Calvet Reserve Red 750 $1.00 Shelf Extender Bouchard Pere & Fils Petit Chablis 750 $1.00 Discovery Ext Havana Club Dry 7 Years Old 750 $ Peninsula Ridge Sauvignon Blanc VQA 750 $2.00 Shelf Extender Dan Aykroyd Cabernet Merlot VQA 750 $ Harviestoun Bitter & Twisted 500 $ Latour Chardonnay 750 $1.50 Shelf Extender Sterling Vintner's Cabernet Sauvignon 750 $ Fresita 750 $ Harbour Estates Midnight Cabernet/Merlot VQA 750 $ Black Velvet (P.E.T) 1750 $ Strewn Cabernet Franc/Cabernet Sauvignon VQA 750 $ malbec Finca El Origen Gran Rs(Sta Carolina 750 $ Sawmill Creek Merlot Bib 4000 $ Carlsberg 6 x 330 $ Tuborg Gold Beer 500 $ Chateau Des Charmes Barrel Fermentd Chard VQA 750 $ Courvoisier Exclusif Cognac 750 $3.00 End Aisle Domaine Pinnacle Ice Cider 375 $3.00 Marketing & Product Guide 67

65 Limited Time Offers Continued LCBO# Case Conversion# Description Size (ml) LTO Display Program Wiser's Small Batch Whisky 750 $3.00 End Aisle Young's Double Chocolate Stout 500 $ Maker's Mark Kentucky Bourbon 750 $2.00 End Aisle Leblon Cachaca Liquor 750 $2.00 End Aisle Fuller's Extra Special Bitter 500 $ Eight Below Luxury Vodka 750 $ Absolut Vodka 750 $ Wyndham Estate Bin 444 Cabernet Sauvignon 750 $1.50 Shelf Extender Chambord Royale 750 $3.00 End Aisle Sawmill Creek Pinot Grigio Chardonnay 750 $ Cazadores Anejo Tequila 750 $3.00 Shelf Extender Russian Standard Vodka 750 $1.00 End Aisle Kittling Ridge Kingsgate Port 750 $1.00 Shelf Extender Montecillo Crianza La Rioja 750 $1.00 Shelf Extender Wayne Gretzky Riesling VQA 750 $ Lindemans Bin 50 Shiraz 750 $1.00 Shelf Extender Bees Shiraz VQA 750 $ Czechvar Premium Lager 500 $ Martini & Rossi Asti 1500 $ Vice Vodka Icewine 500 $5.00 Discovery Ext Caramilk Cream Liquor 750 $2.00 Shelf Extender Chivite Gran Feudo Rose 750 $ Mike's Hard Lime 4 Pk-B 1320 $1.00 Shelf Extender Sibling Rivalry Pink Vqa 750 $ El Jimador Tequila 100% Agave Blanco 750 $2.00 End Aisle Moosehead Lager Slim Can (TBS) 6 x 355 $ Appleton Estate V/X 750 $1.50 End Aisle Bacardi Superior 3000 $ Hob Nob Pinot Noir 750 $1.00 Shelf Extender Mirassou Pinot Noir 750 $ James Oatley Tic Tok Cabernet Sauvignon 750 $ Pknt Cabernet Sauvignon 750 $1.00 Shelf Extender Fresh Cabernet Gamay VQA 750 $ Malivoire Guilty Men White VQA 750 $ Chateau Des Charmes Pinot Noir VQA 750 $ Steven & Chris Trend Merlot-Cabernet VQA 750 $1.00 Shelf Extender 68 Promotional Turn 12: It s Cocktail Hour

66 Limited Time Offers Continued LCBO# Case Conversion# Description Size (ml) LTO Display Program Appleton Estate Reserve Jamaica Rum 750 $3.00 End Aisle Henkell Rose 750 $1.00 Shelf Extender The Glenlivet 12 YO Single Malt Scotch Whisky 1140 $4.50 Shelf Extender Palm Bay Strawberry Pineapple 6 Pk-C 2130 $1.00 Shelf Extender Sinsations Creamy Iced Cappuccino Martini 750 $ Linden Bay Pinot Grigio 750 $1.00 Popuplar Pick Mount Gay Eclipse 1140 $1.50 End Aisle Fifth Leg Shiraz Merlot Cabernet Sauv 750 $ Martini & Rossi Sweet Vermouth Red 1000 $1.00 End Aisle, FSI Gibson's Finest 12 Year Old 1140 $1.50 Shelf Extender Tanqueray Dry Gin 1140 $1.65 End Aisle Bacardi Superior 1140 $1.00 Comm. Extender Skyy Vodka 1140 $1.65 End Aisle Sauza Silver 1140 $5.00 End Aisle Mumm Cuvee Napa Brut Prestige 750 $ Grolsch Premium Lager 4 x 450 $ Henry Of Pelham Cuvee Catharine Brut Rose VQA 750 $ South Cabernet Sauvignon Merlot Organic 750 $ Konzelmann Pinot Blanc VQA 750 $1.00 Shelf Extender Emeri Pink Moscato 750 $ The Beachhouse Red 750 $1.00 Discovery Ext Xoxo Riesling Vidal 750 $1.00 Shelf Extender Pelee Island Secco VQA 750 $ Bear Flag Smooth Red Blend 750 $ Silver Tequila 750 $2.00 Shelf Extender Parducci Sustainable Red 750 $ Sledgehammer Zinfandel 750 $ Molson M (TBS) 473 $0.15 Shelf Extender Cave Spring Riesling Dry VQA 750 $1.00 Comm. Extender Growers Peach Cider 6 x 330 $ Shock Top 473 $ Polar Ice Vodka 1140 $1.00 End Aisle Trove Riesling Moscato 750 $ Angel Nero D'Avola Organic Giorgio & Gianni 750 $1.00 Green Extender Revelstoke Spiced Whisky 750 $2.00 Shelf Extender Pilsner Urquell 500 $0.25 Shelf Extender Marketing & Product Guide 69

67 Limited Time Offers Continued LCBO# Case Conversion# Description Size (ml) LTO Display Program Four Roses Bourbon 750 $1.00 End Aisle Four Roses Small Batch Bourbon 750 $1.50 End Aisle Spicebox 750 $1.00 Shelf Extender Cupcake Red Velvet 750 $ La Vieille Ferme Cotes Du Ventoux 750 $1.00 Comm. Extender Bacardi Oakheart Spiced Rum 750 $ Henry Of Pelham Baco Noir VQA 750 $ Jackson-Triggs Pinot Grigio Cask 4000 $ Santa Carolina Cabernet Sauvignon Reserva 750 $1.00 Shelf Extender Pelee Island Blanc De Blanc Vidal Riesling VQA 750 $ French Cross Chardonnay Cask 4000 $ Wente Southern Hills Cabernet Sauvignon 750 $ Mumm Carte Classique Extra Dry Champagne 750 $ Becks 500 $0.15 Shelf Extender Jackson-Triggs Chardonnay 1500 $ Jackson-Triggs Cabernet Sauv 1500 $ Canadian Club Reserve 750 $1.00 End Aisle Amarula Cream 750 $3.00 Shelf Extender Carmen Gran Reserva Cabernet 750 $ Drambuie 375 $2.00 End Aisle Sawmill Creek Merlot 1500 $ Jackson-Triggs Merlot 750 $ Jackson-Triggs Unity Sauvignon Blanc 750 $ Two Oceans Sauvignon Blanc 1500 $ Havana Club Anejo Reserva 750 $1.50 Shelf Extender Fireball Whisky Shooter 750 $1.50 Comm. Extender Robert Mondavi Private Selection Pinot Noir 750 $ Woodford Reserve Distiller's Select Bourbon 750 $ Wolf Blass Yellow Label Shiraz 750 $1.50 Comm. Extender Cameron's Auburn Ale (413) 9 x 341 $1.00 Discovery Ext Strewn Chardonnay Barrel-Aged VQA 750 $ Jackson-Triggs Black Series Gewurztraminr VQA 750 $ Kittling Ridge White Zinfandel/Vidal 750 $ Long Flat Shiraz 750 $ Domaine Hatzimichalis Cabernet Sauvignon 750 $1.50 Shelf Extender Hillebrand Artist Series Gewurztraminer VQA 750 $1.50 Shelf Extender 70 Promotional Turn 12: It s Cocktail Hour

68 Limited Time Offers Continued LCBO# Case Conversion# Description Size (ml) LTO Display Program Mount Gay Rum Extra Old 750 $3.00 End Aisle Jackson-Triggs Blk Series Cab Fr/Cab Sauv VQA 750 $1.00 Shelf Extender Fat Bastard Shiraz Vdp 750 $1.00 Shelf Extender Old Speckled Hen 4 x 500 $ Warre's Otima 10 Year Old Port 500 $ Mott's Clamato Caesar Extra Spicy 4 Pk-B 1420 $ Peller Estates Family Series Baco Noir VQA 750 $1.00 Shelf Extender Old Milwaukee (TBS) 6 x 473 $ Tito's Handmade Vodka 750 $3.00 Shelf Extender Tanqueray No. Ten Gin 750 $4.00 End Aisle Pitu Cachaca 750 $1.00 End Aisle Glen Breton Rare Canadian Single Malt 750 $ Angus The Bull Cabernet Sauvignon 750 $ Flor De Cana Black Label 5 Year Old Rum 750 $1.00 Discovery Ext Kahlua Coffee Liqueur 1140 $3.00 End Aisle Canadian Club Classic 1140 $3.00 End Aisle Eastdell Estates Pinot Noir VQA 750 $ Red Knot Shiraz 750 $ Blackthorn Cider 500 $ Babich Sauvignon Blanc 750 $1.50 Shelf Extender Angels Gate Cabernet Merlot VQA 750 $ J.P Chenet Premier De Cuvee Merlot Cabernet 750 $1.00 Shelf Extender Inniskillin Cabernet Merlot VQA 750 $ Philippe De Rothschild Pinot Noir Vdp 750 $ Pelee Island Shiraz/Cabernet 750 $ Naked Grape Sauvignon Blanc 750 $ Radeberger Pilsner 500 $ Innis & Gunn Original 330 $ Kirin Ichiban 6 x 355 $ Bacardi Breezer Strawberry Daquiri Pet 4 Pk-B 1320 $ Seagram Orange Cream Swirl 4 Pk-B 1364 $ Sapporo Premium Beer (TBS) 650 $0.40 Shelf Extender El Dorado Special Reserve 15 Year Old Rum 750 $4.00 Marketing & Product Guide 71

69 Value Add Program Warehouse Applied VA LCBO# Case Conversion# Description Size (ml) VA Approved Mother Carton# Prince Igor Vodka (P.E.T) 1140 Prince Igor Extreme 50 ml Canada Gold Whisky 1140 Forty Cree Barrel Select 50 ml (P.E.T) Canadian Club Premium 1750 cc Classic 50 ml Alberta Pure Vodka 1750 cc Classic 2 x 50 ml (P.E.T) Golden Wedding (P.E.T) 1750 Danfield's Whisky 50 ml Gibson's Finest Sterling 750 Gibson's 12YO 50 ml Edition Amaro Averna 750 Glass tumbler Appleton Estate V/X 1140 Appleton Reserve 50 ml Old Sam Rum 750 Screech 50 ml Appleton White Jamaica 1140 Appleton Reserve 50 ml Rum Belvedere Vodka 750 Belvedere Fever Tree Tonic 6 x ml Banff Ice Vodka 1750 Cruzan. 9 2 x 50 ml Prince Igor Extreme 750 Eight Below Vodka 50 ml Vodka Forty Creek Barrel Select Whisky 1140 Forty Creek Double Barrel 50 ml Promotional Turn 12: It s Cocktail Hour

70 Value Added Program Sales Representative Applied LCBO# Case Conversion# Description Size (ml) VA Approved 67 Smirnoff Vodka 750 Glass 117 Bacardi Superior 750 Bacardi Gold 50 ml 935 Captain Morgan White Rum 750 Glass 1784 Grand Marnier 750 Glass 6502 Cointreau 750 St Remy XO 50 ml Jameson Irish Whiskey 750 Malibu Black 50 ml Canada Gold Whisky (P.E.T) 1140 Forty Cree Barrel Select 50 ml Smirnoff Vodka (P.E.T.) 750 Glass Jack Daniel's Tennessee Whiskey 750 Music Russian Prince (P.E.T) 1140 Bacardi Superior 50 ml Barefoot Pinot Grigio 750 Wine Glass Charm Bulleit Bourbon Frontier Whiskey 750 Glassware Mount Gay Eclipse 750 Cointreau XO Sour Puss Grape Liquor 750 Sour Puss Raspberry 50 ml Lamb's White Rum (P.E.T) 1750 Wiser's Deluxe 2 x 50 ml Bacardi Black 750 Bacardi Oakheart 50 ml Bacardi Superior Rum Pet 750 Bacardi Oakheart 50 ml Golden Wedding (P.E.T) 1750 Danfield's Whisky 50 ml Henkell Trocken 750 Gift Box Tag No. 5 Vodka 750 Premium Valentine Chocolates Three Olives Root Beer Flavoured Vodka Tequila 50 ml Wild Wines Tropical Chardonnay 750 Valentine s Chocolates Zirkova Premium Vodka (Zolotonosha Distiller 700 Caesar Kit Miller Chill 6 x 355 Cocktail Recipe Booklet Corona Extra 6 x 330 Corona Cocktail Hour Booklet Gibson's Finest Sterling Edition 750 Gibson's 12YO 50 ml Walker's Special Old (P.E.T) 1750 Wiser's Deluxe 2 x 50 ml Wyborowa Vodka 1140 Wiser's Deluxe 50 ml The Famous Grouse 1140 Black Grouse 50 ml Barefoot Bubbly Moscato Spumante 750 Mixed Drink & Food Pairing Recipe Booklet Wiser's De Luxe 1140 Wiser's Small Batch 50 ml Schenley O.F.C Danfield's 50 ml Golden Wedding 1140 Danfield's 50 ml Canadian Club Reserve 1140 Makers Mark 50 ml Jim Beam White Label Bourbon 1140 Red Stag 50 ml Johnnie Walker Red Label 1140 JW Rocks Glass Straight Up Red VQA 750 Branded Reuseable Shopping Bag Straight Up White VQA 750 Branded Reuseable Shopping Bag Stolichnaya Vodka 750 Kahlua 50 ml Sterling Vintner's Pinot Noir 750 Stemless Wine Glass Yellow Tail Bubbles 750 Bow on Bottle Barefoot Moscato 750 Valentines Glass Wine Charm Apothic Red 750 Gourmet Dark Chocolate Frisky Zebras Seductive Shiraz 750 Kissing Dice Marketing & Product Guide 73

71 Value Add Program Sales Representative Applied LCBO# Case Conversion# Description Size (ml) VA Approved Frisky Zebras Sensuous Sauvignon Blanc 750 Kissing Dice Brights Maria Christina White 1500 Black Velvet 50 ml Smirnoff Pineapple 750 Coconut 50 ml Smirnoff Coconut 750 Smirnoff Pineapple 50 ml Malibu Black Coconut Flavoured Rum 750 Wiser's DeLuxe 50 ml Cutty Sark Scotch Whisky 750 Flask Old Sam Rum 750 Screech 50 ml Bombay Sapphire London Dry 750 Cazadores 50 ml Belvedere Vodka 750 Belvedere Fever Tree Tonic 6 x 750 ml Ketel One Vodka 750 Crown Black Mini 50 ml Polar Ice Vodka (P.E.T) 1750 Malibu Black 2 x 50 ml Wild Vines Strawberry White Zinfandel 750 Valentines Chocolates Forty Creek Barrel Select Whisky 1140 Forty Creek Double Barrel 50 ml Baileys Irish Cream Liquor 1140 Second Cup Coffee Packet Coronita Extra 6 x 207 Citrus Blaster Coors Light (TBS) 473 Coors Light NHL Contest 74 Promotional Turn 12: It s Cocktail Hour

72 Bonus AIR MILES Reward Miles LCBO# Case Conversion# Description Size (ml) Display Program BAM 166 Sogrape Mateus Rose Canadian Club Premium Black Velvet McGuinness Silk Tassel McGuiness Silk Tassel Blue Nun Deutscher Tafelwein Bacardi Gold Rum Seagrams 83 (P.E.T) Alberta Pure Vodka (P.E.T) Courvoisier VS Lamb's Palm Breeze Newfoundland Screech Rum 750 Shelf Extender Silent Sam Vodka Alberta Springs Torres Sangre De Toro Prince Igor Vodka (P.E.T) Hennessy VS Cognac 750 Shelf Extender Rodet Cotes Du Rhone 750 Shelf Extender Small Cask Brandy Wiser's De Luxe Courvoisier VSOP Grand Marnier 375 End Aisle Glenfiddich Single Malt 12 Year Old Fonseca Periquita Osborne Santa Maria Cream Sherry Canada Gold Whisky Prince Igor Extreme Vodka Two Oceans Chardonnay Alberta Premium (P.E.T) Xoxo Pinot Grigio/Chardonnay Two Oceans Pinot Noir Polar Ice Vodka (Pet) Sailor Jerry Spiced Navy Rum La Trappe Tripel Ale Longmorn 16 Year Old Single Malt The Balvenie Signature 12 Year Old Forty Creek Double Barrel Reserve Whisky Appleton Special Gold Rum (P.E.T) Appleton Estate Extra 750 End Aisle Bols Creme De Cacao White Beefeater 24 London Dry Gin cc Classic Smirnoff Vodka Pet 1140 End Aisle Polar Ice Vodka 750 End Aisle Russian Standard Vodka Campo Viejo Reserva Smirnoff Twist Of White Grape Open Merlot VQA Sogrape Gazela Vinho Verde 750 Shelf Extender 8 Marketing & Product Guide 75

73 Bonus AIR MILES Reward Miles LCBO# Case Conversion# Description Size (ml) Display Program BAM Amsterdam Nut Brown Ale (3842) Cusumano Nero D'Avola The Lucky Country Shiraz Lamb's Black Sheep Spiced Rum Alianca Bairrada Reserva Sangalhos Rigal The Original Malbec Bols Creme De Bananes Korbel Brut Sparkling South Sauvignon Blanc Reserva Boutari Moschofilero White William Premium Cider 473 Shelf Extender Copper Moon Moonlight Harvest Sauv Blanc Don Julio Blanco Jose Cuervo Especial Silver 750 POD Aperol Sobieski Vodka 750 Shelf Extender James Oatley Tic Tok Chardonnay Stonehammer Dark Ale (3437) 6 x 341 Shelf Extender Prince Igor Vodka (P.E.T) Flourish Riesling Vidal VQA Canadian Club Sherry Cask Okocim Mocne Glayva D Eaubonne VSOP Absolut Elyx 750 Shelf Extender Amarula Cream Liqueur St. Hallett Barossa Shiraz Cab Gamekeeper's Georges Duboeuf Beaujolais Brouilly Underberg Bitters Mini (3 x 20 ml) Black Tower Rivaner Clare Hills Shiraz Cabernet Seaview Brut Methode Champenoise Grant's Family Reserve Wisers Special Blend Smirnoff Vodka Sauza Gold Tequila 1140 End Aisle Grand Macnish Hungaria Grande Cuvee Brut Canadian Club Premium Dewar's White Label Skn Cabernet Sauvignon My Time White VQA Hardys The Gamble Chardonnay Pinot Gris Chr No Dois Amigos Tinto Red Cono Sur Reserva Syrah Thelema Mountain Red Finca La Linda Syrah Baltika Promotional Turn 12: It s Cocktail Hour

74 Bonus AIR MILES Reward Miles Continued LCBO# Case Conversion# Description Size (ml) Display Program BAM Stolichnaya Vodka 1140 End Aisle Cruzan 9 Spiced Rum The Kraken Black Spiced Rum 750 Shelf Extender Mike s Hard Blueberry Lemonade Lucid Absinthe Superieure 750 Discovery Ext J. P. Vinhos Tinto Da Anfora Bees Buzz & Bubbles Cupcake Chardonnay Trapiche Cabernet Sauvignon Saint Clair Vicar's Choice Sauvignon Blanc McGuiness Margarita Aveleda Vinho Verde Fonte Alianca Foral Reserva Janneau Grand Armagnac VS Glenmorangie Quinta Ruban Ursus Blue Raspberry Vodka No. 3 London Dry Gin 750 End Aisle Chapoutier Belleruche Blanc Carmen Reserva Merlot Sandeman Vau Vintage Port Pigmentum Malbec Granville Island English Bay Pale Ale 6 x Veedha Doc Douro Red Gran Feudo Edicion Tempranillo J.P. Chenet Chardonnay 750 Shelf Extender Cono Sur Tocornal Cabernet Sauvignon/Merlot Jack Daniel's Honey Chateau Pey La Tour Jose Cuervo Especial Gold 750 POD Crystal Head Vodka Maker's Mark Kentucky Straight Bourbon 375 End Aisle Gato Negro Merlot Bacardi Anejo Campari Aperitivo 750 End Aisle Cortel Napoleon VSOP Brandy Dr Mcgillicuddy Peach Schnapps Inniskillin Oaked Chardonnay VQA French Cross Red Wolf Blass Red Label Semillon/Sauvignon Blanc Knob Creek Bourbon 750 Discovery Ext Islay Mist Scotch 8 Year Old Hardys Stamp Series Chardonnay/Semillon Banff Ice Vodka Nederburg Sauvignon Blanc Centennial 10 Year Old Limited Edition Rye 750 Shelf Extender Appleton Estate V/X Iceberg Vodka McClelland Islay Malt Whisky Marketing & Product Guide 77

75 Bonus AIR MILES Reward Miles Continued LCBO# Case Conversion# Description Size (ml) Display Program BAM Grolsch Premium Lager 6 x Skyy Vodka 750 End Aisle Villa Maria Private Bin Sauvignon Blanc 750 Shelf Extender Sutter Home White Zinfandel 1500 Shelf Extender El Jimador Tequila Reposado Gold 750 End Aisle Rossi D'Asiago Limoncello Snaps J&F Lurton Les Fumees Blanches Sauv Bl Vdp Moet & Chandon Brut Rose Lejay Cassis Creme De Cassis De Dijon Captain Morgan Spiced Rum 750 Shelf Extender Santa Carolina Merlot Peroni Nastro Azzuro 6 x Ogier Heritages Cotes Du Rhone Wodka Zoladkowa Gorzka Forty Creek Barrel Select 750 Shelf Extender Deakin Estate Shiraz Godiva White Chocolate Cream Liquor Mcclelland Speyside Single Malt Bombay Sapphire London Dry 1750 End Aisle Louis Bernard Cotes Du Rhone White Argento Chardonnay Appleton Estate V/X Jamaica Rum Amaro Montenegro Liqueur Pravda Vodka Patron Xo Cafe Tequila Liqueur Amarula Cream Pierre Sparr Riesling Philippe De Rothschild Viognier Vdp Montecillo Reserva French Rabbit Cabernet Sauvignon Carton Hendrick's Gin 750 End Aisle Long Neck Shiraz Jacob's Creek Reserve Shiraz Banrock Station Cabernet Sauvignon Carton Lulu B Pinot Noir Vdp Sterline Vintner s Chardonnay French Cross Shiraz French Cross Pinot Grigio El Dorado Demerara 5 Year Old Rum 750 Shelf Extender Promotional Turn 12: It s Cocktail Hour

76 Bundled Bonus AIR MILES Reward Miles BBAM Option LCBO# Description Size (ml) BAM BBAM Amount Total BAM Bols Creme De Cacao White Bols Creme De Bananes Sleeman Original Draught (TBS) 6 x Sleeman Honey Brown Lager (TBS) 6 x Great Lakes Red Leaf Lager (1929) Great Lakes Crazy Canuck Pale Ale (1929) Devil's Pale Ale (1929) 473 Option 1 - Buy the two listed products at the same time and receive the Bundled Bonus AIR MILES Option 2 - Buy two of the same listed product and receive the Bundled Bonus AIR MILES Option 3 - Buy three of the same listed product and receive the Bundled Bonus AIR MILES Option 4 - Buy two of the three listed products and receive the Bundled Bonus AIR MILES Marketing & Product Guide 79

77 Necktags LCBO# Case Conversion Description Size (ml) NT Approved 2691 Tanqueray Dry Gin 750 Accolade Luxardo Sambuca Dei Cesari 750 Recipe Card Robert Mondavi Woodbridge Cabernet Sauvignon 750 The Keg Contest Necktag Robert Mondavi Woodbridge Chardonnay 750 The Keg Contest Necktag Baileys Coffee Irish Cream Liquor 750 Recipe for Valentine's Day Carolan s Irish Cream 750 Recipe Smirnoff Mixed Drinks Blubry/Lemonade 4 Pk-B 1320 Smirnoff Mixed Drinks Communication Cinzano Sweet Vermouth Red 1000 Recipe Luxardo Amaretto Di Saschira 750 Recipe Card Banff Ice Vodka 1140 Blue Mountain Get-Away with Dean&Todd Catedral Reserva 750 Awards & Accolades Cono Sur Chardonnay Organic 750 Accolade Crush Red VQA 750 Win a Town Shoes Shopping Spree Contest Necktag Crush White VQA 750 Win a Town Shoes Shopping Spree Contest Necktag Whitehaven Pinot Noir 750 Tasting Note & Accolade Stolichnaya Elit Vodka 750 Product Info/Accolades Vidal-Fleury Cotes Du Rhone 750 Parker Angostura 1919 Aged 8 Years Select Rum 750 New Look Package Carolans Irish Cream 1140 Recipe 80 Promotional Turn 12: It s Cocktail Hour

78 Display Table Merchandising Guidelines The following section provides direction on merchandising Nesting and Promo Tables. If you have any questions, please contact your store s Regional Visual Merchandiser or visual.merchandising@lcbo.com.

79 Nesting Table Baskets Display Table Themes The new Nesting Table Map is used for all of the Nesting Table Layouts. The products have been selected by Category Management and arranged by Visual Merchandising according to the like-with-like and colour/size/type principles to accomplish a balanced, easy-to-shop display. Please merchandise the tables according to the themes provided. These themes have been selected to integrate with the Promotional Theme and to maximize sales potential. Product Orders Continued For each Nesting Table, please order two or three cases of each of the participating products. For each Promo Table, please order two or three cases of each of the six to eight participating products. The Store Manager may modify product selections, based on customer buying patterns and demographics but alternative products should match the theme. Product Placement Example of colour, size, type Example of like with like Avoid spreading products over the entire table. Too many facings of the same product will make the display seem cluttered, dulling the impact of the products being promoted. By following the basic principle of like product with like product, you will accomplish a themed, fully stocked and customer-friendly fixture. Remember to consider the colour, size and type when building your display. Placing complementary colours next to each other also enhances the look of the display. Items on the Display Tables should not compete with each other. 82 Promotional Turn 12: It s Cocktail Hour

80 Nesting Table Baskets Continued Nesting Table Baskets All nesting tables must have a basket on each corner of the table. Select one product to merchandise in each basket to complement the theme. Sign the product with metal sign holders and black sign inserts. Each medium-sized basket holds two cases of 750 ml product or one case of 1000 ml /1500 ml product. Example of basket with sign Marketing & Product Guide 83

81 Nesting Table Fixtures Product Theme Location Nesting Table Theme golocal Store # 1 N1 10 N1X2 N1 N1 2 x V 15 N1 21 V 22 N1 31 V 35 N1 38 N1 N2 40 N1 57 N1 115 N1 N2 V 149 N1 N2 Essential 164 N1 171 N1 185 N1 187 N1 N2 V 198 N1 200 N1 212 N1 226 N1 V 249 N1 252 V N1 334 N1 N2 N3 340 N1 344 V 346 N1 N2 N3 355 N1x2 N2 N3 V 360 N1 V 361 V 367 N1 N2 V 371 V 373 V 378 N1 N2 388 Essential 390 N1 Nesting Table Theme golocal Store # 393 N1 412 N1 N2 416 N1 V 417 N1 432 V 438 N1 445 N1 N2 N3 V 495 N1 V 497 N1 511 N1 522 N1 523 N1 V 536 N V 545 N1 555 N1 556 N1 V 573 N1 575 N1 579 N1 590 N1 N2 601 N1 617 N1 619 N1 623 N1 624 N1 631 N1 N2 632 N1 703 N1 771 N1 V Totals Stores will receive a sign for specific themes. It is the Manager s discretion to choose which themed tables to build. 84 Promotional Turn 12: It s Cocktail Hour

82 Nesting Table Map Use for all Nesting Table Themes Q 3 Facings 3 Facings 3 Facings 3 Facings 3 Facings Basket 1 Case R Basket 1 Case H I J K L 3 Facings 3 Facings 3 Facings 3 Facings 3 Facings H I J K L 3 Facings G 3 Facings G M SOFT DRESSING SIGNAGE 3 Facings F 3 Facings E D C B A 3 Facings 3 Facings 3 Facings 3 Facings 3 Facings Basket 1 Case P E D C B A 3 Facings M 3 Facings F N 3 Facings N 3 Facings Basket 1 Case O 3 Facings 3 Facings 3 Facings 3 Facings 3 Facings FRONT OF STORE Marketing & Product Guide 85

83 Nesting Table Theme: N1 & N4 A selection of products that make great cocktails Location LCBO# Description Format (ml) A Proof Whisky 500 ml B Canadian Club Reserve 1140 ml C J & B Rare ml D Jameson Irish Whiskey 1140 ml E Barenjager Honey Liqueur 750 ml F Grand Marnier 375 ml G Luxardo Amaretto Di Saschira 750 ml H 5215 Meaghers Triple Sec 750 ml I Knob Creek Bourbon 750 ml J Gran Centenario Reposado Tequila 750 ml K Silver Tequila 750 ml L Tag No. 5 Vodka 750 ml M Absolut Vodka 750 ml N Stolichnaya Vodka 750 ml Baskets O Beefeater 24 London Dry Gin* 750 ml P Broker's Premium London Dry Gin* 750 ml Q Tanqueray Dry Gin 750 ml R Havana Club Anejo Blanco* 750 ml Alternate Products El Dorado Demerara 5 Year Old Rum* 750 ml Gosling's Black Seal Rum* 750 ml PLEASE NOTE: The Nesting Table Map is used for all of the Nesting Table Layouts. 86 Promotional Turn 12: It s Cocktail Hour

84 Nesting Table Theme: N2 golocal: Something to share The following wines are award winning wines. The list below is ranked from Gold to Bronze medals. Please select the wines at store manger s discretion. Location LCBO# Description Format (ml) A Pelee Island Late Harvest Vidal VQA 750 ml B Henry Of Pelham Select Late Harvest Vidal VQA 375 ml C Colio Estate Late Harvest Vidal VQA 375 ml D Strewn Select Late Harvest VQA 375 ml E Trius Brut VQA. 750 ml F Henry Of Pelham Cuv. Catharine Brut VQA 750 ml G Pelee Island Secco VQA 750 ml H Girls' Night Out Sparkling VQA 750 ml I Open Sparkling VQA 750 ml J Angels Gate Archangel Chardonnay Tm Brut VQA 750 ml K Cave Spring Blanc De Blanc Brut VQA 750 ml L Jackson-Triggs Methode Cuve Clos Sparklg VQA 750 ml M Peller Estates Ice Cuvee VQA. 750 ml N Konzelmann 4 Generations Fresco Secco VQA 750 ml Baskets O Chateau Des Charmes Brut Methode Traditionelle VQA 750 ml P Casa Dea Dea's Cuvee VQA Gtm 750 ml Q Kittling Ridge Icewine & Brandy 375 ml R Vice Vodka Icewine 500 ml Alternate Products Henry Of Pelham Cuvee Catharine Brut Rose VQA 750 ml Legends Estates Sparkling Rose VQA 750 ml Konzelmann Rose Methode Cuvee Close VQA 750 ml any Vintages Icewine PLEASE NOTE: The Nesting Table Map is used for all of the Nesting Table Layouts. Marketing & Product Guide 87

85 Nesting Table Theme: N3 A nesting table with a selection of Californian Wines Continued Location LCBO# Description Format (ml) A Rober Mondavi Woodbridge Merlot 750 ml B Beringer Stone Cellars Chardonnay 750 ml C Sledgehammer Zinfandel 750 ml D De Loach Cabernet Sauvignon 750 ml E Entwine Pinot Grigio 750 ml F Mirassou Pinot Noir 750 ml G Robert Mondavi Woodbridge Pinot Grigio 750 ml H Big House Red 750 ml I Thomas Fogarly Santa Cruz Mountains Chardonnay 750 ml J Parducci Sustainable Red 750 ml K Cupcake Chardonnay 750 ml L Korbel Brut Sparkling 750 ml M Skn Cabernet Sauvignon 750 ml N Deep Purple Lodi Zinfandel 750 ml Baskets O Smoking Loon Cabernet Sauvignon 750 ml P Cupcake Red Velvet 750 ml Q Sonoma Junction Cabernet Sauvignon 750 ml R Hahn Pinot Noir Monterey 750 ml Alternate Products Sterling Vintner's Pinot Noir 750 ml Bear Flag Smooth Red Blend 750 ml PLEASE NOTE: The Nesting Table Map is used for all of the Nesting Table Layouts. 88 Promotional Turn 12: It s Cocktail Hour

86 Promo Table Fixtures Product Theme Location Promo Table Themes Store # Promo 1: Vodka cocktails Promo 2: Gin cocktails Promo 3: Rum cocktails Promo 4: Whisky cocktails totals Marketing & Product Guide 89

87 Promo Table Themes Promotional Table Location Map G 3 Facings H 3 Facings A 3 Facings F 3 Facings SIGNAGE B 3 Facings FRONT OF STORE P1: Vodka Cocktails E 3 Facings D 3 Facings C 3 Facings The Promo Table Map is used for all four Table Layouts. To merchandise the table properly, 2-3 cases of each product should be ordered, allowing for 3 facings of each product. Location LCBO# Descritpion Format A Finlandia Vodka ml B Flyte Vodka 750 ml C Iceberg Vodka* 750 ml D Luksusowa Vodka 1140 ml E Polar Ice Vodka 750 ml F Russian Standard Vodka 750 ml G Skyy Vodka* ml H Smirnoff Vodka ml Alternate Products Sobieski Vodka 750 ml Ketel One Vodka* 750 ml 90 Promotional Turn 12: It s Cocktail Hour

88 Promo Table Themes Continued P2: Gin Cocktails Location LCBO# Description Format A Bombay Sapphire London Dry ml B Hendrick's Gin* 750 ml C No. 3 London Dry Gin 750 ml D Plymouth English Gin 750 ml E Tanqueray No. Ten Gin* 750 ml F Victoria Gin 750 ml G Beefeater London Dry Gin 1140 ml H Gordons Gin ml Alternate Products 1255 Gilbey's London Dry 750 ml 1339 De Kuyper Geneva Gin* 750 ml P3: Rum Cocktails Location LCBO# Description Format A 117 Bacardi Superior 750 ml B 1206 Bacardi Gold Rum 750 ml C Bacardi Black 750 ml D Bacardi Razz Original Raspberry Rum* 750 ml E Bacardi Torched Cherry 750 ml F Bacardi Oakheart Spiced Rum 750 ml G Bacardi Anejo 750 ml H Bacardi Rock Coconut 750 ml Alternate Products Bacardi Limon 750 ml Bacardi 8 Year Old Rum * 750 ml P4: Whisky Cocktails Location LCBO# Description Format A Ballantine's Finest Blended Malt Scotch Whisky 1140 ml B Bell's Original Scotch Whisky 1140 ml C Dewar's White Label 1140 ml D Alberta Premium 1140 ml E Crown Royal 1140 ml F Gibson's Finest 12 Year Old 1140 ml G Tullamore Dew Irish Whiskey 750 ml H Four Roses Bourbon 750 ml Alternate Products Gentleman Jack Rare Tennessee Whiskey* 750 ml Wild Turkey Bourbon 750 ml Marketing & Product Guide 91

89 Brand Hi-Lites Program Please merchandise products selections as indicated on each shelf Brand Hi Lite #1 - Bols Shelf LCBO# Description Format Cases Shelf #1 (Top) Bols Crème De Bananas 750 ml 2 cases Shelf # Bols Crème De Cacao White 750 ml 2 cases Shelf # Bols Blue Curacao 750 ml 2 cases Shelf # Bols Crème De Cacao White 750 ml 2 cases Shelf # Bols Crème De Bananas 750 ml 2 cases Brand Hi Lite #2 - Crystal Head Vodka Shelf LCBO# Description Format Cases Shelf #1 (Top) Crystal Head Vodka 750 ml 2 cases Shelf # Crystal Head Vodka 750 ml 2 cases Shelf # Crystal Head Vodka 750 ml 2 cases Shelf # Crystal Head Vodka 750 ml 2 cases Shelf # Crystal Head Vodka 750 ml 2 cases Brand Hi Lite #3 - Revelstoke Spiced Whisky Shelf LCBO# Description Format Cases Shelf #1 (Top) Revelstoke Spiced Whisky 750 ml 2 cases Shelf # Revelstoke Spiced Whisky 750 ml 2 cases Shelf # Revelstoke Spiced Whisky 750 ml 2 cases Shelf # Revelstoke Spiced Whisky 750 ml 2 cases Shelf # Revelstoke Spiced Whisky 750 ml 2 cases 92 Promotional Turn 12: It s Cocktail Hour

90 Brand Hi-Lites Program Please merchandise products selections as indicated on each shelf Brand Hi Lite #4 - Jameson Shelf LCBO# Description Format Cases Shelf #1 (Top) Jameson 750 ml 2 cases Shelf # Jameson 750 ml 2 cases Shelf # Jameson 750 ml 2 cases Shelf # Jameson 1140 ml 2 cases Shelf # Jameson 1140 ml 2 cases Brand Hi Lite #5 - Avion Silver Shelf LCBO# Description Format Cases Shelf #1 (Top) Avion Silver 750 ml 2 cases Shelf # Avion Silver 750 ml 2 cases Shelf # Avion Silver 750 ml 2 cases Shelf # Avion Silver 750 ml 2 cases Shelf # Avion Silver 750 ml 2 cases Brand Hi Lite #6 - Courvosier Shelf LCBO# Description Format Cases Shelf #1 (Top) 1925 Courvoisier VS 750 ml 2 cases Shelf # Courvoisier 12 Year Old 750 ml 2 cases Shelf # Courvoisier VSOP 750 ml 2 cases Shelf # Courvoisier VSOP 750 ml 2 cases Shelf # Courvoisier VS 1140 ml 2 cases Marketing & Product Guide 93

91 Brand Hi-Lites Program Please merchandise products selections as indicated on each shelf Brand Hi Lite #7 - Bruichladdich Classic Shelf LCBO# Description Format Cases Shelf #1 (Top) Bruichladdich Classic 700 ml 2 cases Shelf # Bruichladdich Classic 700 ml 2 cases Shelf # Bruichladdich Classic 700 ml 2 cases Shelf # Bruichladdich Classic 700 ml 2 cases Shelf # Bruichladdich Classic 700 ml 2 cases Brand Hi Lite #8 - Four Roses Shelf LCBO# Description Format Cases Shelf #1 (Top) Four Roses Yellow 750 ml 2 cases Shelf # Four Roses Small Batch 750 ml 2 cases Shelf # Four Roses Yellow 750 ml 2 cases Shelf # Four Roses Yellow 750 ml 2 cases Shelf # Four Roses Small Batch 750 ml 2 cases 94 Promotional Turn 12: It s Cocktail Hour

92 Brand Hi-Lites Program - Ready to Drink Please merchandise products selections as indicated on each shelf Ready to Drink Brand Hi Lite #1 - Mike s Hard Lemonade Shelf LCBO# Description Format Cases Shelf #1 (Top) Mike's Hard Lemonade 4 x 330 ml 2 cases Shelf # Mike's Hard Lemonade 4 x 330 ml 2 cases Shelf # Mike's Hard Cranberry Lemonade Shelf # Mike's Hard Blueberry Lemonade 4 x 330 ml 2 cases 4 x 330 ml 2 cases Shelf # Mike's Hard Lemonade 4 x 330 ml 2 cases Ready to Drink Brand Hi Lite #2 - Woody s Shelf LCBO# Description Format Cases Shelf #1 (Top) Woody's Pink Grapefruit 4 x 330 ml 2 cases Shelf # Woody's Pink Grapefruit 4 x 330 ml 2 cases Shelf # Woody's Mexican Lime 4 x 330 ml 2 cases Shelf # Woody's Light Raspberry 4 x 330 ml 2 cases Shelf # Woody's Pink Grapefruit 4 x 330 ml 2 cases Ready to Drink Brand Hi Lite #3 - Smirnoff Mixed Drinks Shelf LCBO# Description Format Cases Shelf #1 (Top) Smirnoff Mixed Drinks Cranberry and Lime Shelf # Smirnoff Mixed Drinks Cranberry and Lime Shelf # Smirnoff Mixed Drinks Blueberry/Lemonade 4 x 330 ml 2 cases 4 x 330 ml 2 cases Shelf # Smirnoff Mixed Drinks Blueberry/Lemonade Shelf # Smirnoff Premium Vodka Mixed Drinks Variety Pack 4 x 330 ml 2 cases 4 x 330 ml 2 cases 412 x 330 ml 2 cases Marketing & Product Guide 95

93 Brand Hi-Lites Program - Beer Please merchandise products selections as indicated on each shelf Beer Brand Hi Lite #1 - Beau s Lugtread Shelf LCBO# Description Format Cases Shelf #1 (Top) Beau's Lugtread 4 x 600 ml 2 cases Shelf # Beau's Lugtread 4 x 600 ml 2 cases Shelf # Beau's Lugtread 4 x 600 ml 2 cases Shelf # Beau's Lugtread 4 x 600 ml 2 cases Shelf # Beau's Lugtread 4 x 600 ml 2 cases Beer Brand Hi Lite #2 - Kronenbourg Shelf LCBO# Description Format Cases Shelf #1 (Top) Kronenbourg ml 2 cases Shelf # Kronenbourg ml 2 cases Shelf # Kronenbourg 1664 Blanc 6 x 330 ml 2 cases Shelf # Kronenbourg x 330 ml 2 cases Shelf # Kronenbourg x 330 ml 2 cases Beer Brand Hi Lite #3 - Grolsch Shelf LCBO# Description Format Cases Shelf #1 (Top) Grolsch 500 ml 2 cases Shelf # Grolsch 500 ml 2 cases Shelf # Grolsch 6 x 330 ml 2 cases Shelf # Grolsch 6 x 330 ml 2 cases Shelf # Grolsch Swingtop 1800 ml 2 cases 96 Promotional Turn 12: It s Cocktail Hour