Marketing & Product Guide Promotion Dates: August 15 - September 11, 2010

Transcription

1 M arketing & Pro duc t Guide Promotion Dates: August 15 - September 11, 2010

2 Introduction The goal of the P6 promotion is to inspire customers to extend their summer entertaining. Endless Summer is about spontaneous, casual get-togethers, enjoying outdoor activities with family and friends or savouring warm weeknights with neighbours. Summer Programs This guide includes information on all the summer seasonal programs: the Summer Rosés Program the Big House New Product Launch the Ready-To-Drink Sold Space Blockpile the Summer Ready-To-Drink product assortment In-Store Music When you think of simply summer music... begin with the unmistakable sound of The Beach Boys, add some classic Motown, sprinkle more 60s/70s/80s in, add a splash of reggae, a dash of disco, some fun movie hits and songs that speak about summertime. Stir it all together and enjoy as we savour our last days of this beautiful summer. 2 Promotional Turn 6: Endless Summer

3 Thematic Signage

4 Component End Aisle Backer Cards Dimensions: 30 w x 24 h Installation Thematic Signage Continued End Aisle Product Re-order Code Endless Summer- Generic Text Rickard s Red/Rickard s White Fuzion Alta Reserve/Rigal/Pascual Toso Graffigna/Pelee Island/Voga Pinot Grigio Premium Hendricks/Polar Ice/Prince Igor Standard Polar Ice/Prince Igor/Iceberg Vodka Latour Chardonnay/Wayne Gretzky/Lucky Country Shiraz Wiser s DeLuxe/Chivas 12 YO/Jameson Bacardi Superior/Appleton V/X/Havana Club Premium Vex Electric Lemonade/Mike s Hard Lime/ Woody s Sasparilla Standard Endless Summer - Generic Text Premium Gretzky Merlot/Lighthouse Cab/Cave Spring Riesling Standard Pelee Island Pinot/Open Cab Merlot/Inniskillin P.Grigio Barefoot Cellars/Copper Moon /Citra UV Pink Lemonade/Smirnoff Twist Grape/Absolut Berri Premium Smirnoff PET/Canadian Club PET/Bacardi Superior PET Standard Endless Summer - Generic Text Wiser s Small Batch/Lambs Black Sheep/Amarula Jose Cuervo/El Jimador/Cabo Wabo Beefeater/Tanqueray/Bombay Freixenet/Jacob s Creek/Jackson-Triggs Southern Comfort/Malibu/VNC Cocktails Mai Tai McWilliams/Trius/JP Chenet Cointreau/Patron XO/Baileys Malivoire/Jean Boursquet/Domaine Bassac Promotional Turn 6: Endless Summer

5 Thematic Signage Continued Component Installation Re-order Code Images Hero Display Banner Stand Insert Dimensions: 20 w x 70 h Hero Display Grey Goose Note: # Hero Display Signs & Promo Fixture Signs Ship in the same package Pricer Cards Dimensions: 8 w x 7 h Thematic Banner Stand Insert Dimensions: 20 w x 70 h Hero Display Grey Goose & Disaronno Metal Thematic Banner Stand (Front of store) # Versions # Marketing & Product Guide 5

6 Continued Component Installation Re-order Code Images Power Aisle Banner Umbrella w/lanterns (front) Endless Summer(back) Dimensions: 45 w x 30 h Order of Signs Social Responsibility Vinyl Cling Hang the banners so they alternate between the two sides down the length of the power aisle. Install on Exit Door ALWAYS REMOVE THE PREVIOUS VERSION # front Thematic Signage Umbrella w/lanterns Endless Summer Umbrella w/lanterns Endless Summer English # French # back 6 Promotional Turn 6: Endless Summer

7 Thematic Signage Continued Component Installation Re-order Code Images Exterior Signs Dimensions: Banner: 43 w x 87 h Transparency: 28 w x 45 h Window Showcard Dimensions: 28 w x 45 h Backlit / Tasting Bar Sign Dimensions: 21 15/16 w x 32 9/16 h Exterior of the building Banner # Transparency # Front of Store # Tasting Bar or Backlit Sign Holder # Marketing & Product Guide 7

8 Continued Component Installation Re-order Code Images Perimeter Signs Umbrella w/lanterns/ Endless Summer (front over back) Dimensions: Banner: 30 w x 30 h Perimeter Signs Endless Summer/Flowers (front over back) Dimensions: Banner: 30 w x 30 h Perimeter Signs Lantern w/clothes Pin/ Endless Summer (front over back) Dimensions: Banner: 30 w x 30 h First Banner Nearest front door of store Banner # Second Banner Banner# Third Banner Banner# Thematic Signage front front front back back back 8 Promotional Turn 6: Endless Summer

9 Thematic Signage Continued Component Installation Re-order Code Images Transparency Signs Umbrella w/lanterns Dimensions: Square Transparency: 28.5 w x 28.5 h Transparency Signs Endless Summer Dimensions: Square Transparency: 28.5 w x 28.5 h Transparency Signs Flowers Dimensions: Square Transparency: 28.5 w x 28.5 h Transparency Signs Lantern w/clothes Pin Dimensions: Square Transparency: 28.5 w x 28.5 h First Nearest front door of store Second Third Fourth Square Transparency # Square Transparency # Square Transparency # Square Transparency # Marketing & Product Guide 9

10 Thematic Signage Continued Component Code Notes: Big House Summer Wine (Backer Card) Discretionary End Aisle Backer Cards Big House Summer Wine (Pricer Card) Pre-printed pricer card (1 version x 2 pcs) Big House Summer Wine (Shelf Talker) Pre-printed shelf talkers (1 version x 2 pcs) Drink Pink Category Sign (1 version) Category Sign Drink Pink Promo Table Sign (1 version) Promo Table Sign Drink Pink Shelf Talkers (1 bundle/ 34 pcs) Shelf Talker Drink Pink Fridge Sign (1 version) Fridge Sign Drink Pink Gift Tag (1 version) Gift Tag Drink Pink Scan Card (1 version) Cash Desk Scan Card On shelf LTO Shelf Talkers On shelf AIR MILES Shelf Talkers On shelf New Product Shelf Talkers On shelf BBAM Shelf Talkers On shelf IMAGE Shelf Talkres On shelf Thematic printed pricer cards (73 versions) On shelf Thematic regular extender strips (65 versions) On shelf Thematic community extender strips (5 versions) On shelf Thematic discovery extender strips (9 versions) On shelf Thematic blank shelf talkers (bundle of 50) On shelf Thematic blank pricer cards (bundle of 50) On shelf Thematic blank extender strips (bundle of 15) On shelf Go Green Extender Ontario Wine Superstars Full Kit Superstar complete kit Ontario Wine Superstars Popular Pick Shelf Talkers & Popular Pick Ontario Wine Superstars Superstars Shelf Talkers only Promo Fixture Sign (short) Tempranillo Mini Thematic Promo Fixture Sign (long) Tempranillo Mini Thematic Promo Fixture Shelf Talkers Tempranillo Mini Thematic go LOCAL Sub-Category Signs (Eng/FR) go Local - cube side signage VQA cube Medallion sign go Local - Fire up the Grill - go Local VQA Shelf talkers x 5 Versions VQA pre-printed shelf talkers New Pod Quad Merchandiser - Sobieski/Proof Whisky/Jack Daniels Premium Generic Rose Pod Flat Merchandiser - Rosés Hot Pod Flat Merchandiser - Girls Night Out/Passion/Milcampos Pod Pricer Cards versions (1 bundle of 8) Turn 3 Pole Topper Signs Summer Blockpile - 6 versions Turn 3 Pre-Printed Pricer Cards Summer Blockpile - 6 versions Turn 3 Pre-Printed Shelf Talkers Summer Blockpile - 6 versions 10 Promotional Turn 6: Endless Summer

11 Adver tising

12 Advertising The following products are featured in a Free Standing Insert circulating in newspapers on July 7, LCBO# Description Size Offer 1800 Wiser s De Luxe 1140 ml LTO Latour Chardonnay 750 ml LTO Polar Ice Vodka P.E.T. 750 ml BAM Freixenet Cordon Negro Brut 750 ml LTO XOXO Sauvignon Blanc Chemin 1500 ml LTO Grey Goose Vodka 750 ml Bacardi Superior Rum P.E.T. 750 ml BAM Open Cabernet-Merlot VQA 750 ml LTO Fuzion Alta Reserve Malbec 750 ml BAM The Lucky Country Shiraz 750 ml Pelee Island Lighthouse Cabernet Franc VQA 750 ml LTO Rickards White 473 ml Absolut Berri Acai Vodka 750 ml LTO Southern Comfort Hurricane Cocktail 750 ml LTO Graffigna Centenario Pinot Grigio Reserve 750 ml LTO Vex Electric Lemonade 6 x341 ml LTO Grooner Grüner Veltliner 750 ml LTO Proof Whisky 500 ml El Jimador Tequila 100% Agave Blanco 750 ml LTO Appleton Estate V/X 750 ml Sobieski Vodka 750 ml LTO Strongbow 8 x 440 ml Saint-Tropez Carte Noire Rosé 2009 (VINTAGES product) 750 ml Amarula Cream 750 ml LTO Bodegas Esmeralda Catena Malbec (VINTAGES product) 750 ml Cabo Wabo Reposado Tequila 750 ml BAM Voga Pinot Grigio 750 ml Stores with the Mixed Drink Fixtures should merchandise a selection of these products on the Shine On Summer Display - See the Mixed Drink Fixture section for details. 12 Promotional Turn 6: Endless Summer

13 Hola Tempranillo I n-sec tion M ini Thematic

14 Tempranillo - Mini Thematic 14 Overview Merchandise the Hola Tempranillo! 24-page brochure in the Spanish wine section using the in-section wire baskets. The purpose of the brochure is to increase awareness of Tempranillo. The participating wines have been grouped by key character traits of the varietal: Passionate, Sociable and Modern. Food matches have been included to demonstrate the food-friendly nature of the varietal. Participating Stores 1, 5, 6, 11, 13, 14, 15, 19, 20, 21, 22, 23, 25, 26, 27, 31, 32, 34, 35, 36, 38, 40, 44, 45, 47, 50, 57, 59, 60, 61, 62, 63, 64, 68, 72, 73, 79, 80, 83, 90, 93, 95, 97, 101, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 163, 164, 165, 168, 171, 175, 179, 182, 185, 187, 188, 190, 191, 192, 195, 196, 198, 200, 201, 202, 207, 209, 210, 212, 214, 217, 218, 226, 228, 234, 237, 242, 243, 244, 246, 248, 249, 252, 253, 255, 263, 265, 269, 278, 287, 288, 295, 298, 300, 311, 320, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 351, 353, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 392, 393, 394, 398, 400, 402, 404, 407, 408, 412, 416, 417, 425, 426, 428, 431, 432, 434, 437, 438, 443, 444, 445, 453, 456, 457, 459, 465, 470, 481, 484, 486, 490, 494, 495, 499, 501, 505, 511, 518, 521, 522, 523, 525, 528, 536, 540, 542, 544, 545, 546, 549, 553, 555, 556, 559, 564, 566, 568, 572, 573, 575, 579, 584, 586, 587, 590, 593, 601, 602, 616, 617, 619, 623, 624, 629, 630, 631, 632, 698, 700, 702, 703, 771, 776 Participating Products LCBO# Description Montecillo Crianza La Rioja 750 ml Castillo De Almansa Reserva 750 ml Marques De Riscal Reserva 750 ml Campo Viejo Crianza 750 ml Marques De Caceres Crianza Red 750 ml Milcampos Tempranillo Ribera Del Duero 750 ml Torres Coronas Tempranillo Do 750 ml Osborne Solaz Tempranillo Cab. Sauv. 750 ml Penascal Tempranillo Castilla Y Leon 750 ml Red Guitar Old Vine Tempranillo Garnacha 750 ml Signs and Merchandising Instructions Product Shelf Talkers (10 per Bundle) Each store will be receiving two bundles of pre-printed shelf talkers. Install the shelf talkers in front of the participating products in the following locations: 1. Spanish Wines Section 2. Promotional Fixture Perpendicular Shelf Talkers (5 per Bundle) Install these shelf talkers throughout the South American wine sections to encourage customers to visit the Spanish wine section. All stores will recieve one bundle of each type of shelf talkers. Stores with a Promo Fixture will receive two bundles of each type of shelf talker. Promotional Turn 6: Endless Summer

15 Promotional Fix ture Tempranillo

16 Promotional Fixture - Tempranillo Overview Install the participating Spanish wines on the fixture so that the different styles are grouped together. See below for groupings. Participating Products Style LCBO# Description Format Passionate Montecillo Crianza La Rioja 750 ml Passionate Castillo De Almansa Reserva 750 ml Passionate Marques De Riscal Reserva 750 ml Passionate Campo Viejo Crianza 750 ml Sociable Marques De Caceres Crianza Red 750 ml Sociable Milcampos Tempranillo Ribera Del Duero 750 ml Sociable Torres Coronas Tempranillo Do 750 ml Modern Osborne Solaz Tempranillo Cabernet Sauvignon 750 ml Modern Penascal Tempranillo Castilla Y Leon 750 ml Modern Red Guitar Old Vine Tempranillo Garnacha 750 ml Signs Use the pre-printed Category Signs in the sign bands. Install the pre-printed shelf talkers in front of the participating brands on the promotional fixture. The shelf talkers include the character profile and a tasting note. 16 Promotional Turn 6: Endless Summer

17 Promotional Fixture - Tempranillo Participating Stores There are four different configurations of the Promotional Fixture throughout the store chain. See Participating Stores section of this Guide to determine which Promotional Fixture configuration your store has. Merchandising Instructions 2E - Two Rounded Ends The Promotional Fixture is two rounded ends, generally at the front of the power aisle. All the participating products that the store currently lists should be merchandised on one rounded end. Featured Gifts should be displayed on the other rounded end. Fabric Bags should be merchandised on the top shelf of both ends. Remove a selection of bags from their cellophane wrapping and merchandise with a participating product. 1E - One Rounded End The Promotional Fixture is one rounded end. All the participating products that the store currently lists should be merchandised on the two lower shelves. Featured Gifts and Fabric Bags should be merchandised on the top shelf. Rounded Ends Rounded End Marketing & Product Guide 17

18 Promotional Fixture - Tempranillo Merchandising Instructions (continued) 1G - One Gondola The Promotional Fixture is a gondola with one rounded end and one four foot section of shelving. All the participating products that the store currently lists should be merchandised on the four foot section. Featured Gifts should be displayed on the rounded end. Fabric Bags should be merchandised on the top shelf of both ends. Remove a selection of bags from their cellophane wrapping and merchandise with a participating product. 2G - Two Gondolas The store has two Promotional Fixture gondolas. All the participating products that the store currently lists should be merchandised on the four foot sections. Featured Gifts should be displayed on the rounded ends. Four Foot Section Gondola Rounded End Fabric Bags should be merchandised on the top shelf of the rounded ends. Remove a selection of bags from their cellophane wrapping and merchandise with a sample participating product. 18 Promotional Turn 6: Endless Summer

19 Kosher Signage

20 Kosher Signage Package Overview Displays of Kosher Wines provide a customer solution specific to the needs of a specific community for several high holidays within the calendar year. Shipping Date The Kosher Signage Package will be shipped to participating stores the week of August 23 rd. Install upon receipt. Participating Stores 1, 2, 10, 15, 25, 38, 40, 83, 115, 149, 164, 171, 185, 187, 212, 217, 243, 248, 252, 253, 288, 334, 346, 355, 360, 367, 378, 383, 385, 393, 431, 438, 452, 457, 486, 495, 523, 525, 528, 542, 623, 636 Signs A replacement kit can be ordered from the IMAGE Hotline, reorder code KOSH001. These materials will be used for the following holidays: Rosh Hashanah (September 8 to 10) Yom Kippur (September 17) Chanukah (December 1 to 9) Purim (March 19 to 20) Passover (April 18 to 26) 20 Promotional Turn 6: Endless Summer

21 Kosher Signage Package Component Quantity per Kit Images Pre-Printed Shelf Talkers 34 versions Dimensions: 4 w x 5 h, Eng/Fr Category Signs (Large) Dimensions: 47.5 w x h, Eng/Fr Category Signs (Small) Dimensions: 28 w x h, Eng/Fr Holiday Specific Headers Dimensions: 8 w x 3 h, Eng/Fr Mini Backer Cards Dimensions: 14 w x 24 h, Eng only double-sided 5 versions 5 versions 6 versions 5 versions Marketing & Product Guide 21

22 Kosher Signage Package Component Re-order Code Images Generic Pricer Cards Dimensions: 8 w x 7 h, score 2 from top Kosher for Passover Shelf Talker Dimensions: 5 w x 4 h, Eng/Fr Generic Shelf Talker Dimensions: 5 w x 4 h Bin Tag Covers - Large 1 Version, 200 Copies 1 Version, 150 Copies 1 Version, 200 Copies 1 Version, 25 Copies Dimensions: 4 w x 2 h Bin Tag Covers - Small 1 Version, 50 Copies Dimensions: 4 w x 1.25 h 22 Promotional Turn 6: Endless Summer

23 Featured Gif t

24 Featured Gift Overview During PT6 Endless Summer, continue to merchandise any remaining gift and packaging items from Periods 4 and 5 on the Promotional Fixture Galvanized Year Round Beer Pail $ Coloured Beer Pail $ Coloured Party Tub $11.95 If the items above are sold through, please merchandise a combination of seasonal products, pre-wrapped beer pails and year-round packaging. A Featured Gift category sign will be shipped to all stores Rope Handle Bags Accessories Markdown Please note that a markdown strategy has been applied to all old and out-of-season accessory and packaging products. If you have any older accessory items in your store (such as pails, trays, fabric bottle bags, gift boxes) please merchandise on the sales floor. Please fill summer seasonal items (beer pails, trays, etc) with product (such as beer, readyto-drink items or summer wines). Cello Wrap, ribbon & tag, and merchandise on the Promo Fixture, Promo Table, or Gift Centre. Please merchandise out of season items (such as Holiday vessels, buckets, packaging) on the designated SALE end in the store. $ Promotional Turn 6: Endless Summer

25 goloc AL - Ontario

26 golocal FSI Fixture Product Turn Overview The golocal FSI Fixture is a mandatory program in participating stores. Stores equipped with a retrofitted end on the VQA Cube must order the participating products and maintain the display for Periods 5 and 6. Refer to the participating Stores section of this guide. Stores do not need to list the products in order to bring them in for the promotion. Stores only need to perform a 1-in/1-out if the Store Manager decides to keep the product past the promotion end dates. Merchandising Instructions The signs installed in P5 remain in place through P6. Continue to merchandise the four participating products on the top shelf of the golocal FSI Fixture. Ensure the pre-printed shelf talkers are in front of each participating product in their regular on-shelf location. Participating Products Colio Lake & River Series Chardonnay VQA LCBO# ml Southbrook Cabernet/Merlot/Shiraz VQA LCBO# ml Peninsula Ridge Cabernet VQA LCBO# ml Pelee Island Pink VQA LCBO# ml PRODUCTS WILL CHANGE IN P7 26 Promotional Turn 6: Endless Summer

27 Ontario Superstars/ Popular Pick Program Ontario Superstars Alvar Pinot Noir VQA ml $14.95 This medium-bodied dry wine has a deep red garnet colour with hints of cherry and vanilla. A great match for chicken, salmon, pork or pasta dishes. Popular Pick Copper Moon Moonlight Harvest Pinot Grigio ml This dry wine is smooth with ripe fruit flavours. Pair with prime rib steaks and assorted cheeses. LIMITED TIME OFFER Valid until September 12th, 2010 Was: $ 9.50 Save: $ 1.55 Now: $ 7.95 Henry Of Pelham Riesling Reserve VQA ml $14.95 Golden yellow colour with melon, apple and grapefruit notes and just a hint of spice. Delicious paired with shellfish, salmon or fresh summer salads. Marketing & Product Guide 27

28 28 Promotional Turn 6: Endless Summer

29 Big House Summer Wine

30 Overview This summer wine program will continue to promote a single SKU in select stores, throughout the summer. Big House White ( ) is a crisp and fruity blend. This wine over-delivers and at $9.95, it is this summer s biggest steal! Key Dates Ship Date: May 17, 2010 Install Date: May 21, 2010 Take-Down: September 11, 2010 Participating Product LCBO# The Big House White 750 ml Components End Aisle Backer Card Pricer Cards x 2 pcs Shelf Talkers x 2 pcs Big House Summer Wine Promotion Dates: May 17- September 11, 2010 Participating Stores 1, 5, 10, 11, 15, 18, 20, 22, 25, 26, 27, 29, 31, 35, 36, 38, 40, 44, 54, 57, 60, 62, 63, 65, 68, 73, 74, 77, 79, 80, 84, 88, 95, 97, 102, 106, 115, 130, 132, 144, 145, 148, 149, 154, 156, 163, 164, 167, 168, 171, 179, 187, 188, 196, 198, 199, 200, 201, 202, 207, 210, 212, 216, 217, 218, 226, 227, 228, 229, 238, 243, 244, 249, 252, 253, 265, 270, 276, 278, 287, 288, 295, 297, 300, 310, 312, 321, 325, 330, 331, 334, 344, 346, 351, 353, 355, 359, 360, 367, 370, 371, 373, 378, 382, 383, 385, 387, 388, 389, 390, 393, 394, 398, 401, 403, 404, 406, 407, 412, 415, 417, 425, 432, 434, 437, 438, 443, 445, 452, 453, 454, 457, 459, 465, 485, 494, 495, 499, 501, 505, 518, 525, 528, 532, 533, 537, 540, 544, 546, 549, 550, 552, 553, 556, 559, 569, 575, 579, 589, 590, 593, 599, 602, 616, 623, 624, 630, 631, 702, 771, 776 Merchandising Instructions Please continue to order sufficient inventory to maintain a full looking Discretionary End Aisle display. The product launch is advertised on 30 Promotional Turn 6: Endless Summer

31 Premium Spirits Fixture Spring/Summer Release Dates: April 12 to September 24

32 Spirits Premium Fixture Sales Results Helping your customers discover premium and deluxe spirits is an integral part of the LCBO s corporate objectives. Premium and deluxe spirits make a big contribution to the LCBO s revenue and profitability. Currently, deluxe and premium spirits are growing +5% and +1.4% respectively. As of week 12, Net $ sales of product on the Spirits Premium Fixture are $451K, an 18% increase vs the same timeframe last year. The introduction of these products does not affect your overall SKU count. It is not necessary to delist any products from your store in order to accommodate these new items. Key Dates Set-up: April 12-15, 2010 Launch: April 16, 2010 Takedown: September 24, 2010 The Spring/Summer products must be maintained until the end of September. At that time, you will be advised about what to do with any remaining inventory. Remaining Fall/Winter release inventory: Any remaining Fall/Winter release inventory should be moved to the relevant section of the store or used to fill gaps on the premium fixture during the Spring/Summer release. 32 Promotional Turn 6: Endless Summer

33 Spirits Premium Fixture continued Participating Stores Stores have been divided into four groups based on the type of Premium Fixture involved. The basic allocation for the Spring/Summer release products will be as follows: Group 1 The following stores received 1 case of 18 selected brands 360, 432, 465, 495 Group 2 The following received 1 case of 18 selected brands 1, 5, 10, 15, 19, 21, 31, 34, 36, 38, 40, 95, 102, 106, 115, 148, 149, 164, 171, 185, 187, 198, 209, 217, 226, 243, 253, 255, 265, 288, 298, 326, 329, 334, 344, 346, 355, 361, 367, 371, 378, 383, 385, 386, 390, 392, 393, 398, 416, 417, 431, 437, 438, 445, 452, 457, 486, 490, 494, 499, 505, 511, 523, 528, 542, 546, 549, 553, 555, 556, 573, 575, 579, 586, 601, 617, 619, 623, 624, 629, 630, 632, 698, 702, 703, 776 Group 3 The following stores received 1 case of 11 selected brands 278, 353, 412, 459, 525, 590 Group 4 The following stores received 1 case of 11 selected brands 60, 64, 154, 168, 191, 325, 388, 428, 700 The following stores were not forced product. Please order to meet your display requirements. 124, 175, 311, 404, 434, 470, 568, 584 Marketing & Product Guide 33

34 continued Participating Brands LCBO# Description Case/ Pack Format Price Vodka Akvinta Vodka ml $ Trump Vodka ml $ Tito s Handemade Vodka ml $ Stolichnaya Elit Vodka ml $69.95 Flavoured Vodka Pinot Grigio Vodka Italiana ml $47.85 Gin Victoria Gin ml $ Haymans Old Tom Gin ml $34.95 Flavoured Gin Blu Zephyr Flavoured Gin ml $37.95 Rum El Dorado 21 Year Old Rum ml $ Havana Club Cuban Barrel Proof Rum ml $ St. Lucia Distillers Chairman s Reserve ml $ Flor de Cana Centernario 12 YO ml $ Plantation Barbados 20 th Anniversary ml $ Sea Wynde Pot Still Rum ml $49.95 Tequila Dos Lunas Reposado Tequila ml $ Karma Tequila ml $49.95 Liqueur Domaine de Canton Ginger Liqueur ml $ Taboo Genuine - Absinthe (Vintages) ml $59.95 Whiskey Midleton Very Rare Irish Whiskey ml $ Scapa 16 YO Single Malt Scotch Whiskey ml $ Old St. Andrews Club House ml $ Eagle Rare Single Barrel 10 Year Old Kentucky Straight Bourbon ml $49.95 Whiskey (Vintages) Prices subject to change. Spirits Premium Fixture 34 Promotional Turn 6: Endless Summer

35 Spirits Premium Fixture continued Quintessential List (Q-List) Brands The following products will not be forced to stores but are available for order. Please use these products to fill the gaps in your fixtures. LCBO# Description Case/Pack Format Price El Dorado Special Reserve 15 Year Old Rum ml $ Aberlous A Bunadh Speyside Single Malt Scotch ml $ The Glenlivet Archive 21 Year Old Single Malt ml $ Eco Luxury Vodka ml $ Roberto Cavalli Vodka ml $ Lagavulin 12 Year Old Islay Single Malt ml $ Prices subject to change. Other Recommended Products LCBO# Description Case/Pack Format Price Belvedere Vodka ml $ Wyborowa Vodka ml $ Chopin Vodka ml $ Eight Below Luxury Vodka ml $ Hendrick s Gin ml $ Tanquerary No. Ten Gin ml $ Beefeater 24 London Dry Gin ml $ Bulldog London Dry Gin ml $ El Dorado 6 YO Deluxe Silver Demerara Rum ml $32.95 Prices subject to change. Note: The weekly SAM Update to stores will detail any additional inventory in the warehouse available for your store to order. Please ensure you maintain a full fixture. Marketing & Product Guide 35

36 Signage All participating stores will receive Shelf Talkers to highlight the products. Please display the shelf talkers in front of the featured products for the duration of the Spring/Summer turn. Please display the generic shelf talkers in the regular Spirits section to drive traffic to the Premium Spirits section. Merchandising Instructions Spirits Premium Fixture Please follow the suggested planoguides. Note that you may not be allocated all the products noted on your planoguides. continued Remaining products from the Fall brown spirits release should be merchandised in the space noted as Manager s Discretionay Space on the planogram. All stores will install the shelf talkers in front of the appropriate products. As the products sell down: 1. Reorder products where stock is available. 2. Supplement your selection with products from the Quintessential List (Q-List). 3. Increase the number of facings of the remaining SKUs with inventory. 4. Fill the location with another deluxe vodka, rum, gin or tequila from your regular section. 36 Promotional Turn 6: Endless Summer

37 Spirits Premium Fixture continued Group 1 The following stores will implement the planogram below. 360, 432, 465, 495 Marketing & Product Guide 37

38 Spirits Premium Fixture continued Group 2 The following stores will implement the planogram below: 1, 5, 10, 15, 19, 21, 31, 34, 36, 38, 40, 95, 102, 106, 115, 148, 149, 164, 171, 185, 187, 198, 209, 217, 226, 243, 252, 253, 255, 265, 288, 298, 326, 329, 334, 344, 346, 355, 361, 367, 371, 378, 383, 385, 386, 390, 392, 393, 398, 416, 417, 431, 437, 438, 445, 452, 457, 486, 490, 494, 499, 505, 511, 523, 528, 542, 546, 549, 553, 555, 556, 573, 575, 579, 586, 601, 617, 619, 623, 624, 629, 630, 632, 698, 702, 703, Promotional Turn 6: Endless Summer

39 Spirits Premium Fixture continued Group 3 The following stores will implement the planogram below: 278, 353, 412, 459, 525, 590 Marketing & Product Guide 39

40 Spirits Premium Fixture Group 4 The following stores will implement the planogram below: 60, 64, 154, 168, 191, 325, 388, 428, 700 continued 40 Promotional Turn 6: Endless Summer

41 Summer Rosé Pro gram

42 Summer Rosé Program Rosé Pod A selection of Rosé wines will be featured on a Pod for P6. See facing page for recommended brands. Summer Rosé Program Reminders: If you are a Thunder Bay serviced store and are on the Rosé program, please change your distributor code to Durham warehouse (W002) and you will receive the products on your weekly Durham cross dock order. The Rosé wines in this program are excluded from appearing on your Flash Report SKU count. These Rosé wine products are not to be featured on shelf. Please continue to order products to maintain full displays throughout the summer. All stores are welcome to order any of the 33 Rosé wines in this program. 42 Promotional Turn 6: Endless Summer

43 Summer Rosé Program Participating Products LCBO # Product Name Format Location in Store Ogio Primitivo Rosé 750 ml Gift Centre Voga Rosa 750 ml Gift Centre Chivite Gran Feudo Rosé 750 ml Gift Centre fuzion Shiraz Rosé 750 ml Gift Centre / Rosé Pod Pascual Toso Malbec Rosé 750 ml Gift Centre Jacob s Creek Shiraz Rosé 750 ml Gift Centre Cono Sur Merlot Rosé 750 ml Gift Centre Santa Alicia Reserva Cab. Sauv. -Shiraz Rosé 750 ml Gift Centre Two Oceans Shiraz Rosé 750 ml Gift Centre The Beachhouse Rosé 750 ml Gift Centre Angel s Gate VQA Rosé 750 ml Gift Centre Sibling Rivalry Pink VQA 750 ml Gift Centre Stage Two Release Products J.P. Chenet Classic Cinsault Grenache Rosé 750 ml Fridge La Vieille Ferme Cotes du Ventoux Rosé 750 ml Promo Table 1 /Fridge Gift Centre / Rosé Pod Fat Bastard Rosé 750 ml Fridge Le Rose de Mouton Cadet 750 ml Fridge Folonari Pink Pinot Grigio 750 ml Promo Table 1 /Fridge Lamberti Pinot Grigio Blush IGT Delle Venezie 750 ml Fridge Martini Rose Sparkling Wine 750 ml Fridge Passion of Portugal 750 ml Promo Table 1 /Fridge Sogrape Gazela Rosé 750 ml Fridge La Casona Rosé 750 ml Promo Table 1 /Fridge Gift Centre / Rosé Pod Campo Viejo Tempranillo Rosé 750 ml Fridge Misterio Rose Malbec-Shiraz 750 ml Promo Table 1 /Fridge Gift Centre / Rosé Pod Argento Malbec Rosé 750 ml Promo Table 1 /Fridge Gift Centre / Rosé Pod Banrock Station Rosé 750 ml Fridge Rosé Santa Rita 120 Series 750 ml Promo Table 1 /Fridge Gift Centre / Rosé Pod Stoneleigh Marlborough Pinot Noir Rosé 750 ml Fridge Barefoot Cellars White Zinfandel 750 ml Promo Table 1 /Fridge Colio Lake & River Series Rosé VQA 750 ml Fridge Bees Rosé 750 ml Fridge XOXO White Zinfandel-Gamay 750 ml Fridge Open VQA Rosé 750 ml Fridge Marketing & Product Guide 43

44 Summer Rosé Program Merchandising Instructions Wine Fridge Please continue to give priority to the rosé wines when selecting products for the Discovery and Seasonal Products category sections, as indicated on the Wine Fridge Planoguide. All stores were shipped shelf talkers (1 per product) and a 8 w x 3 h chilled rosés sub-category sign during the week of May 17, Install the 8 w x 3 h chilled rosés sub-category sign in the wine fridge as close to eye level as possible using a shelf talker clip. Install the shelf talkers in front of participating products using shelf talker clips. Chilled Rosés 8 w x 3 h sub-category sign Gift Centres Continue to merchandise the Phase I Rosé products in one section of the Gift Centre with the Single Bottle Year Round Box ( ). Participating stores received a new Drink Pink Category sign. Drink Pink Category Sign Drink Pink Shellf Talker Continue to wrap a selection of the participating products on the fixture. The wrap is a value-add bonus and the wrap charge does not apply. CSRs should scan the bar code on the Rosé cash desk scan card when customers buy wrapped products. Scanning the zero value bar code gathers valuable insight into rosé buying patterns and helps gauge the success of the complimentary wrap program. 44 Promotional Turn 6: Endless Summer

45 Summer Rosé Program Merchandising Instructions (continued) Promo Table Stores with Promo Table #1 will continue to feature eight of the participating rosés on the fixture. The sign and the products do not change in P6. promo table 1 sign Please refer to the Display Table Section of this guide for instructions. Prepare a selection of the products on this table with the wrap components provided. Wrap Instructions: gift tag 1. Insert the bottle into the cellophane bag. 2. Thread the raffia through the gift tag and tie firmly around the neck of the bottle. Trim raffia. 3. Cover the raffia with the ribbon, tied around the neck of the bottle with a simple bow. 4. Replenish the display until the wrap components are depleted. Marketing & Product Guide 45

46 Summer Rosé Program Gift Centre Planogram One section of one Gift Centre should continue to be used to merchandise the Phase I rosé products with the Year Round Single Bottle Box ( ). The other sections of the fixture should be used to merchandise gifts. Continue to wrap a selection of the participating rosé products on the fixture. Stores forced gift wrap components for the Gift Centre (and Promo Table 1) 1, 5, 10, 15, 19, 21, 22, 25, 27, 31, 34, 35, 36, 38, 40, 44, 50, 57, 62, 64, 70, 82, 83, 95, 97, 102, 106, 115, 130, 132, 145, 148, 149, 153, 154, 156, 164, 168, 171, 185, 187, 191, 198, 200, 207, 209, 211, 212, 217, 226, 228, 237, 243, 244, 252, 253, 260, 263, 265, 269, 278, 288, 295, 298, 325, 326, 329, 334, 340, 344, 346, 353, 355, 360, 361, 367, 371, 373, 378, 383, 385, 386, 387, 388, 390, 393, 398, 404, 412, 416, 417, 425, 428, 431, 432, 437, 438, 445, 452, 456, 457, 459, 465, 470, 490, 494, 495, 499, 505, 511, 522, 523, 525, 528, 536, 540, 542, 544, 545, 546, 549, 553, 555, 556, 559, 566, 573, 575, 579, 590, 593, 601, 616, 617, 619, 623, 624, 629, 630, 631, 632, 698, 700, 702, 703, 771, 776 TEXAS MICKIES TEXAS MICKIES GIFTS CADEAUX GIFTS CADEAUX Facings Facings Facings Facings Facings Facings Facings Facings Facings Facings Facings Facings Facings Facings Facings Facings Facings Facings Facings Facings Facings Facings Facings Facings Facings Facings Facings Facings Facings Facings Facings Facings Facings Single Bottle Box Facings Facings Facings 46

47 Ready-To -D rink Summer Sold Blockpile Turn 3: July 18- September 11

48 Summer Sold Blockpile Sales Results to Date The Ready-To-Drink Summer Sold Blockpile once again jumped out of the gate with a bang! The Ready-to-Drink Blockpile program, on its own, generated net sales of $3.6 million for turn one (April 25 - June 12). This represents an overall 20.5% net sales uplift for the featured products. Last year, the RTD blockpile generated a total of $8.1 million in sales. With overall RTD now trending positively, surpassing last year s mark of $8.1 million is a likely reality. Please continue to implement the program as any other sold space program to ensure the continued success of the program through the remaining turns. Participating Products - Turn 3 - Start Date July 18 - Ends September 11 or October 9 LCBO# Description Vex On The Beach 6 Pk-B Smirnoff Ice 473 ml Mike's Hard Lemonade 4 x 330 ml Rev 4 Pk (P.E.T.) 4 x 330 ml Mott's Clamato Caesar Original 4 Pk-B Woody's Pink Grapefruit 4 Pk-B Participating stores are required to order the featured products. 48 Promotional Turn 6: Endless Summer

49 Summer Sold Blockpile Continued The following stores will take down the Ready-To-Summer sold Blockpile after September 11, , 15, 19, 20, 29, 30, 34, 35, 39, 42, 43, 45, 54, 56, 58, 62, 63, 66, 67, 72, 75, 77, 78, 81, 82, 89, 91, 94, 95, 98, 99, 102, 104, 106, 107, 108, 109, 110, 112, 113, 114, 122, 123, 125, 127, 128, 129, 130, 132, 133, 136, 141, 144, 148, 149, 151, 157, 158, 159, 162, 164, 166, 168, 169, 173, 174, 176, 179, 182, 184, 189, 193, 194, 196, 197, 205, 211, 212, 217, 220, 222, 223, 225, 226, 227, 229, 231, 232, 241, 245, 246, 248, 251, 253, 255, 256, 258, 262, 265, 266, 271, 272, 275, 276, 279, 286, 295, 298, 302, 303, 304, 306, 308, 309, 311, 313, 321, 322, 324, 325, 343, 346, 348, 355, 359, 367, 370, 372, 373, 375, 377, 380, 381, 382, 383, 390, 394, 399, 404, 406, 408, 412, 417, 418, 421, 424, 435, 438, 441, 449, 453, 457, 458, 459, 464, 470, 473, 475, 484, 485, 487, 490, 492, 494, 495, 504, 505, 508, 513, 517, 518, 519, 523, 525, 528, 529, 533, 536, 539, 544, 549, 553, 558, 559, 561, 565, 568, 569, 572, 575, 578, 579, 590, 591, 593, 595, 603, 605, 617, 618, 623, 629, 630, 632, 702 The following stores will maintain the Ready-To-Summer sold Blockpile until October 9, , 5, 22, 24, 25, 27, 28, 31, 36, 38, 44, 47, 48, 49, 50, 52, 55, 64, 68, 69, 70, 74, 83, 84, 85, 86, 87, 90, 93, 97, 100, 101, 103, 115, 137, 139, 140, 145, 152, 155, 156, 160, 165, 171, 181, 185, 187, 188, 190, 191, 195, 198, 200, 201, 207, 209, 218, 228, 230, 233, 236, 238, 240, 242, 243, 247, 249, 263, 268, 269, 270, 288, 292, 299, 300, 312, 315, 326, 327, 329, 334, 335, 340, 342, 351, 356, 361, 362, 371, 376, 378, 379, 385, 386, 388, 393, 395, 402, 405, 407, 416, 425, 428, 430, 432, 434, 443, 444, 445, 446, 448, 451, 462, 465, 467, 474, 481, 488, 497, 499, 501, 507, 509, 510, 521, 522, 540, 542, 545, 546, 555, 556, 563, 564, 566, 573, 584, 586, 587, 589, 601, 602, 616, 624, 631, 771, 776 Marketing & Product Guide 49

50 Merchandising Summer Sold Blockpile The Ready-to-Drink Blockpile program is a supplier paid space program. Continued Participating brands must be displayed in the most prominent discretionary location. The display can neither interfere with any other sold program nor impede circulation. This blockpile display is over and above your seasonal discretionary blockpile space allocated by Supply Chain. Blockpile Location The three high priority areas to locate the display are: 1. Power Aisle - for stores not participating in the Pod program 2. Most visible and high traffic locations within the store 3. Cocktails & Coolers section at the back of the store (formerly Party Zone) Preferred Display Option: Single Blockpile This set up is for stores that can feature all six participating brands in one single blockpile. RTD - PRODUCT 1 2 cases wide x max 7 cases high = 14 cases RTD - PRODUCT 2 2 cases wide x max 7 cases high = 14 cases RTD - PRODUCT 3 2 cases wide x max 7 cases high = 14 cases poletop sign holders poletop sign holders poletop sign holders RTD - PRODUCT 4 2 cases wide x max 7 cases high = 14 cases RTD - PRODUCT 5 2 cases wide x max 7 cases high = 14 cases RTD - PRODUCT 6 2 cases wide x max 7 cases high = 14 cases 50 Promotional Turn 6: Endless Summer

51 Summer Sold Blockpile Continued Merchandising continued Option 2: 4+2 Blockpile Stores with insufficient space to merchandise the 6 brands together will build a 4+2 blockpile. RTD - PRODUCT 1 2 cases wide x max 7 cases high = 14 cases RTD - PRODUCT 4 2 cases wide x max 7 cases high = 14 cases Option 3: Blockpile RTD - PRODUCT 2 2 cases wide x max 7 cases high = 14 cases RTD - PRODUCT 5 2 cases wide x max 7 cases high = 14 cases RTD - PRODUCT 3 2 cases wide x max 7 cases high = 14 cases RTD - PRODUCT 6 poletop sign holders poletop sign holders poletop sign holders 2 cases wide x max 7 cases high = 14 cases Stores with insufficient space to merchandise the 6 brands any other way will build a blockpile. RTD - PRODUCT 1 2 cases wide x max 7 cases high = 14 cases RTD - PRODUCT 4 RTD - PRODUCT 2 2 cases wide x max 7 cases high = 14 cases RTD - PRODUCT 3 2 cases wide x max 7 cases high = 14 cases poletop sign holders poletop sign holders poletop sign holders 2 cases wide x 2 cases wide x 2 cases wide x max 7 cases high = 14 cases RTD - PRODUCT 5 max 7 cases high = 14 cases RTD - PRODUCT 6 max 7 cases high = 14 cases Marketing & Product Guide 51

52 Summer Sold Blockpile Sold Blockpile Signs The following signs are designed to highlight the Sold Blockpile program. Components Continued Pole Top Signs There are 6 signs that sit on top of the poletop sign holder. The signs need to be assembled so that the pop out component is affixed to both sides of the sign with the 1 pads. The poletop sign holders should be placed behind the product case. The height of the poletop sign should be adjusted to sit a few inches above the product. If the products are displayed back-to-back, adjust the height of the holders. Pricer Cards Use the pricer cards to display the retail price of each product. A new set of pricer cards will be shipped to all stores in time for the start of each turn. Shelf Talkers Use the shelf talkers in front of the shelf location of the participating products. A new set of shelf talkers will be shipped to all stores in time for the start of each turn. If signage becomes damaged, call the IMAGE Hotline to reorder. 52 Promotional Turn 6: Endless Summer

53 Summer Ready-To -D rink Assor tment

54 Summer Ready-To-Drink Assortment The following pages outline the full Ready-To-Drink assortment available. Please note that Category Management will monitor the sales of each products and may discontinue underperforming SKUs before the end of the program. You will be advised of any discontinuation through the SAM weekly newsletter. LCBO# Description Size Container Type Cocktails To Go Caramilk Cream Cooler 4 x 270 ml Bottle Jack Daniel s and Cola 4 x 355 ml Can Jack Daniel s and Cola 473 ml Can Jack Daniel s Lemonade 4 x 355 ml Can Jack Daniel s Tea 4 x 355 ml Can Margarita Ice 4 x 355 ml P.E.T Mikearita Cocktail 355 ml Can Mott s Clamato Caesar Extra Spicy 12 x 355 ml Bottle Mott s Clamato Caesar Extra Spicy 4 x 355 ml Bottle Mott s Clamato Caesar Extra Spicy 6 x 341 ml Can Mott s Clamato Caesar Original 12 x 355 ml Bottle Mott s Clamato Caesar Original 4 x 355 ml Bottle Mott s Clamato Caesar Original 6 x 341 ml Can Smirnoff Classic Caesar 4 x 330 ml Bottle 4580 Vodka Mudshake - Caramel 4 x 270 ml Bottle 5280 Vodka Mudshake - Chocolate 4 x 270 ml Bottle 4606 Vodka Mudshake - French Vanilla 4 x 270 ml Bottle Vodka Mudshake - Irish Cream 4 x 270 ml Bottle Mudshots Pour & Serve - Toffee Vanilla 200 ml Bottle Mudshots Pour & Serve - Chocolate Monkey 200 ml Bottle Spirit Based Coolers Bacardi Breezer Passion Pink Lemonade 4 x 330 ml P.E.T Bacardi Breezer Island Pineapple 4 x 330 ml P.E.T Bacardi Breezer Pina Colada 4 x 330 ml P.E.T Bacardi Breezer Pink Grapefruit 4 x 330 ml P.E.T Bacardi Breezer Strawberry Daiquiri 4 x 330 ml P.E.T Bacardi Breezer Tropical Orange Smoothie 1000 ml P.E.T Bacardi Breezer Tropical Orange Smoothie 4 x 330 ml P.E.T Black Fly Vodka Infused Spiked Ice 9 x 100 ml P.E.T Black Fly Blackcurrant Blueberry 4 x 400 ml P.E.T Black Fly Cranberry Blueberry 4 x 400 ml P.E.T Mike s Hard Lime 4 x 330 ml Bottle Mike s Hard Cranberry Lemonade 4 x 330 ml Bottle 54 Promotional Turn 6: Endless Summer

55 Summer Ready-To-Drink Assortment Continued LCBO# Description Size Container Type Mike s Hard Lemonade 12 x 330 ml Bottle Mike s Hard Lemonade 4 x 330 ml Bottle Mike s Hard Pink Lemonade 4 x 330 ml Bottle Mike s Light 4 x 330 ml Bottle Orangetini 4 x 330 ml Bottle Pomtini Vodka & Pomegranate Cooler 4 x 330 ml Bottle Palm Bay Strawberry Pineapple 6 x 355 ml Can Palm Bay Pineapple Mandarin Orange Spritz 6 x 355 ml Can Palm Bay Ruby Grapefruit Sunrise Spritz 6 x 355 ml Can Rev 4 x 330 ml P.E.T Rev Pet 473 ml P.E.T Rockstar Mango Orange 473 ml Can Rockstar 473 ml Bottle Seagram Orange Cream Swirl 4 x 341 ml Bottle Seagram Tropical Lemon Lime Vodka Spritzer 4 x 341 ml Bottle Seagram Wildberry The Original 4 x 341 ml Bottle Smirnoff ICE Tall Can 473 ml Can Smirnoff Ice 12 x 330 ml Bottle Smirnoff Ice 1000 ml P.E.T Smirnoff Ice 24 x 330 ml Bottle Smirnoff Ice 4 x 330 ml Bottle Smirnoff Ice 6 x 355 ml Can Smirnoff Ice Light 4 x 330 ml Bottle Smirnoff ICE Light PET 1000 ml P.E.T Smirnoff Twisted Blueberry 4 x 330 ml Bottle Smirnoff Twisted Green Apple 4 x 330 ml Bottle Smirnoff Twisted Lime 4 x 330 ml Bottle Smirnoff Twisted Raspberry 4 x 330 ml Bottle Smirnoff Twisted Wild Grape 4 x 330 ml Bottle Vex in the City 6 x 341 ml Bottle Vex Electric Lemonade 6 x 341 ml Bottle Vex Bananatini 6 x 341 ml Bottle Vex Bananatini 1000 ml P.E.T Vex On The Beach 6 x 341 ml Bottle Vex Pink Hard Lemonade 6 x 341 ml Bottle Vex Hard Kiwi Mango Lemonade 1000 ml P.E.T Vex Hard Kiwi Mango Lemonade 6 x 341 ml Bottle Vex Hard Pink Lemonade 1000 ml P.E.T Vex Hard Strawberry Pineapple Lemonade 1000 ml P.E.T Vnc Cocktails Pacific Maitai 1000 ml P.E.T Woody s Refresher 4 x 330 ml Bottle Marketing & Product Guide 55

56 Summer Ready-To-Drink Assortment LCBO# Description Size Container Type Woody s Frozen Cocktails Pina Colada 330 ml TETRA Woody s Frozen Cocktails Strawberry Daquiri 330 ml TETRA Woody s Sasparilla 4 x 330 ml Bottle Woody s Pineapple & Grapefruit 4 x 330 ml Bottle Woody s 99 Orange 4 x 330 ml Bottle Woody s 99 Raspberry 4 x 330 ml Bottle Woody s Mexican Lime 4 x 330 ml Bottle Woody s Pink Grapefruit 4 x 330 ml Bottle Zero Degress Lemon Vodka Cooler 6 x 200 ml TETRA Zero Degrees Mandarin Orange Cooler 6 x 200 ml TETRA Wine Based Coolers LCBO# Description Container Type Naked Grape Shiraz 4 x 341 ml Bottle Naked Grape Chardonnay Spritzer 4 x 341 ml Bottle Naked Grape White Zinfandel Spritzer 4 x 341 ml Bottle One Pour Cocktails Bacardi Classic Pina Colada 750 ml Bottle Bacardi Classic Strawberry Daiquiri 750 ml Bottle Bacardi Classic Mojito 750 ml Bottle Bartender Secrets Cranberry Martini 750 ml Bottle Bartender Secrets Whiskey Sour 750 ml Bottle Black Fly Tequila Sunrise 750 ml P.E.T Captain Morgan Long Island Iced Tea 750 ml P.E.T Jose Cuervo Authentic Strawberry Lime 750 ml P.E.T Jose Cuervo Golden Margarita 750 ml Bottle Parrot Bay Citrus Mojito 750 ml P.E.T Parrot Bay Mojito Mango 750 ml P.E.T Salvador s Original Margarita 1750 ml P.E.T Sinsations - Decadent Dark Chocolate Martini 750 ml Bottle Smirnoff Grand Cosmopolitan 750 ml Bottle Smirnoff Mojito - Kaffir Lime 750 ml Bottle Smirnoff Pomegranate Martini 750 ml Bottle Smirnoff Tuscan Lemonade 750 ml Bottle Southern Comfort Hurricane Cocktail 750 ml Bottle TGIF On The Rocks Mai Tai 750 ml P.E.T TGIF On The Rocks Pina Colada 750 ml P.E.T TGI Fridays Mudslide 750 ml P.E.T Vextini - Pink Bikini-Tini 750 ml P.E.T Vextini - Sicilian Kiss 750 ml P.E.T. *Bold denotes new items. 56 Promotional Turn 6: Endless Summer

57 O ntario Craf t Beer

58 Ontario Craft Beer Overview OCB is a year round program and implementation is mandatory for all participating stores. Merchandise the featured products on the designated fixtures. Direct any inquiries about the fixtures to the Beer and Cider department at Key Dates Install: June 20, 2010 Takedown: September 11, 2010 Participating Stores Ontario Craft Brewers designated stores with Fixtures: 1, 5, 10, 14, 15, 19, 115, 149, 163, 164, 185, 187, 217, 226, 242, 295, 325, 334, 346, 355, 360, 390, 417, 445, 495, 525, 542, 553, 590, 623 Ontario Craft Brewers designated stores with Category Signage: 1, 2, 3, 4, 5, 6, 9, 10, 11, 14, 15, 19, 20, 21, 25, 31, 35, 36, 37, 38, 40, 60, 95, 106, 115, 130, 149, 156, 163, 164, 171, 185, 187, 200, 209, 212, 214, 217, 226, 243, 288, 295, 298, 300, 325, 329, 334, 346, 355, 360, 367, 371, 373, 378, 385, 390, 393, 407, 411, 417, 420, 432, 437, 438, 445, 452, 457, 485, 495, 499, 522, 525, 528, 532, 542, 544, 545, 549, 553, 568, 572, 573, 575, 579, 590, 623, 624, 629, 630, 700, 702, 742, 771, 776 Participating Brands Red Leaf Lager LCBO No x 341 ml $11.50 Dead Elephant Ale* LCBO No ml $3.50 Scotch Irish Sgt. Major IPA LCBO No x 341 ml $12.95 Wind & Sail Dark Ale LCBO No x 341 ml $12.85 *Please order this sku from the brewery. A shelf talker will be sent to participating stores by the end of June. Signage Re-order# Version QTY* Stores with fixture Stores without fixture Poster for fixture (two sided) #OCB ** 0 Drum Sign for fixture #OCB ** 0 Pre-printed Shelf talkers * Quantity of components per version. ** Posters and Drum Signs are not changing this turn (leave old signs in place) 58 Promotional Turn 6: Endless Summer

59 Ontario Craft Beer Continued Merchandising Instructions Stores with Category Signs: 1. Merchandise all participating products together. 2. Use Shelf Talkers to highlight the tasting note and price. 3. Maintain inventory for the duration of the turn. Stores with Fixture: The fixture must be used to display the featured products. Stores are required to stock the featured products for the duration of the promotion. After the promotion, it is up to the discretion of the Store Manager to maintain the product listing. 1. The fixture has four quadrants. Merchandise each product in a quadrant as shown here. 2. Ensure all shelves are removed from the fixture. If the shelves are left in place and loaded, the unit will be top heavy and very unstable. 3. Ensure the fixtures casters are locked and that they rest fully on the floor tiles (are not straddling grout lines). 4. Stack cases in a locked 4-block pattern with each row alternating as they go up. This will improve the stability of the display. 5. Do not overstock the fixture, the limit is 20 six-pack beer cases maximum in each quadrant (100 six-packs total). 6. Ensure that each quadrant remains fully stocked. 7. Use Shelf Talkers to highlight products on the fixture and in-section in front of the participating products. Ontario Craft Brewers Ontario Craft Brewers Ontario Craft Brewers Stores with Category Signs Product Placement Ontario Craft Brewers 1. empty fixture 2. place four cases on bottom row 3. alternate the next four cases Marketing & Product Guide 4. the fixture 59 fully stocked

60 Ontario Craft Brewers Ontario Craft Breweries Continued The LCBO is committed to supporting small Ontario producers and is working with the Ontario Craft Brewers association (OCB) on the execution of their long-term strategic plan. The majority of these breweries deliver products directly to LCBO stores. Please refer to the list below for their contact information. This list includes those breweries that are part of the OCB as well as other Ontario craft beer producers. Please note that distribution may be limited for some of these products. It is important that you support those producers in your local trade area. OCB Brewery Phone Fax Member Distributor Code Amsterdam Brewing Company Barley Days Brewery Yes 6987 Beau's All Natural Brewing Co BEER Yes 9654 Better Bitters Brewing Co Yes 6699 Black Oak Brewing Co Yes 5262 Brick Brewing Company Cameron's Brewing Company Yes 413 Cool Beer Brewing Co Creemore Springs Brewery Durham Brewing Company Yes 1761 F&M Brewery Flying Monkeys Craft Brewery Yes LCBO Warehouse Grand River Brewing Company Yes 8469 Great Lakes Brewery Yes 1929 Heritage Brewing Yes 1893 Highlander Brew Co Hockley Valley Brewing Co LCBO Warehouse King Brewery Yes 1329 Lakes of Bays Brewing Mill Street Brewery Yes 1950 Muskoka Cottage Brewery Yes LCBO Warehouse Neustadt Springs Brewery Ltd Yes 2191 Niagara Best Beers Ltd Yes 6462 Old Credit Brewing Co Yes 3271 Railway City Brewing Yes 8447 Saint Andre Scotch Irish Brewing Co. Inc Yes 6133 Skeena Brewing Company Yes TBS Steam Whistle Brewing Stratford Brewing Company Yes 6732 Taps Brewing Company Trafalgar Ales & Meads Yes 4889 Walkerville Brewing Co Wellington Brewery Yes Promotional Turn 6: Endless Summer

61 Ontario Craft Brewers Local Stores OCB Local Stores The OCB and LCBO partnered together to profile the flagship brand of each Ontario Craft Brewer member in the fridge of the brewery s local LCBO store. Local stores were determined based on proximity to brewery and existing sales. Participation in this program is mandatory. Participating stores will receive direction from Supply Chain to merchandise the local brewery s flagship brand in the fridge. Below is a list of participating stores, OCB breweries and flagship brands. Brewery City Store District Flagship Brand Barley Days Brewery Picton Kingston Harvest Gold Pale Ale Beau s All Natural Vankleek Hill Ottawa East Lugtread Lagered Ale Black Oak Brewing Co Oakville Mississauga Black Oak Pale Ale Cameron s Brewing Co. Oakville Mississauga Cameron s Cream Ale County Durham Brewing Co. Pickering Oshawa Co. Durham Signature Ale Grand River Brewing Co. Cambridge 95 6 Waterloo Galt Knife Old Style Lager Great Lakes Brewery Toronto Toronto West Red Leaf Lager Heritage Brewing Co. Carleton Place Ottawa West Heritage Tradition Dark King Brewery Nobleton York Region King Pilsner Muskoka Cottage Brewery Bracebridge North Bay Muskoka Cream Ale Mill Street Brewery Toronto Toronto - Core Mill Street Tankhouse Ale Niagara s Best Beer Ltd St. Catharines Thorold Niagara s Best Blonde Nickelbrook (Best Bitters) Burlington Hamilton Nickelbrook Ale Old Credit Brewing Co. Mississauga Mississauga Old Credit Amber Ale Railway City Brewery St. Thomas 62 5 London Iron Spike Blonde Skeena Brewing Co Perth Ottawa West Wolgang s German Style Scotch Irish Brewing Carleton Place Ottawa West Sgt. Major s India Pale Ale Stratford Brewing Co. Stratford Stratford Stratford Pilsner Flying Monkeys Craft Brewery Barrie Barrie Confederation Ale Trafalgar Brewing Co. Oakville Mississauga Paddy s Irish Red Wellington Brewery Guelph Waterloo Wellington County Dark Marketing & Product Guide 61

62 62 Promotional Turn 6: Endless Summer

63 Po d Pro gram The pod program consists of three Sold Space displays in high traffic locations of participating stores. Participation is mandatory for selected stores. If you have questions regarding participation in this program, please direct them to your District Manager. The following guidelines apply for all pods in any configuration: Keep the product at good reach level Pods are always free standing floor displays. Pods should not encroach on other sold programs or impede store traffic. The positioning and size of the pods are not open to negotiation by suppliers. Only feature the products listed in this guide. Always keep the pods visible, accessible and safe to shop from. Maintain signage for the duration of the promotion. Replace or update signage as necessary. Re-merchandise and consolidate as displays sell down.

64 Pod Program Continued All participating products ARE NOT being force-shipped. Please ensure you order (adjust your MINS) and have sufficient quantity to build and maintain the POD display throughout the promotion. Pod LCBO# Description Size Jack Daniel's Sour Mash 750 ml New Sobieski Vodka (merchandised in two sections of the cross merchandiser) 750 ml Proof Whisky 500 ml Milcampos Tempranillo Ribera Del Duero 750 ml Hot Girls' Night Out Strawberry Samba 750 ml Girls' Night Out Tropical Tango 750 ml Passion Of Portugal Rosé 750 ml Fuzion Shiraz Rosé 750 ml Mezzomondo Rosato 750 ml Mezzomondo Rose Sparkling 750 ml Rosé Misterio Rose Malbec-Shiraz 750 ml Argento Malbec Rosé 750 ml Santa Rita 120 Rosé Cabernet Sauvignon 750 ml La Casona Rosé 750 ml La Vielle Ferme Cotes Du Ventoux Rosé 750 ml Select Rosés for the pod at the Store Manager s discretion. 64 Promotional Turn 6: Endless Summer

65 M ixed Drink Fix tures

66 Mixed Drink Fixtures Display Spot #1 - Grilling?Participating Products: LCBO# Description # of Shelves Jack Daniel's and Cola Tall Can 500 ml Smirnoff ICE Tall Can 500 ml Estrella Damm 500 ml Innis & Gunn Blonde 330 ml 4 Display Spot #2 - Our Best Buys for the Weekend Participating Products: Drum Sign (Pink) Choose a selection of products featured in the Free Standing Insert. Refer to the Advertising Section of this guide for a list of products. Drum Sign (Green) 66 Promotional Turn 6: Endless Summer

67 Par ticipating Stores Column Heading Key Banner Inserts H= Hero Display T= Thematic Banner Insert POD Program Y = Stores build all three pods Number of Sold End Aisles and Sold End Aisles (P)remium or (S)tandard Flight Backer Cards Number of Backer Cards shipped for each period Number of Regular Extenders In Store Regular & See Sold Space Program Extender Section for Community Extenders participating extender locations. 5 = Community Extender Program Participates in the Discovery Extender Program: Other Extenders S = 3 Spirits, W = 3 Wines, B = 3 Beer RTD, G = 1 Green Extender Exterior Signs Number of signs shipped (T= transparency - all others are banners) Window Showcards Number of signs shipped Number of signs shipped Perimeter Signs B = Banners, TS= square transparency, TR = rectangle transparency Power Aisle Banners Number of signs shipped 1E= 1 Rounded End, 2E= 2 Rounded Ends Promo Fixture Ends 1G= 1 Gondola, 2G= 2 Gondolas Feature Gift Y = Store Participates in the Program golocal FSI Fixture Y = Store participates in the program Ontario Wine Y = Store receives the complete signage kit, or Superstars ST = Store only receives the Shelf Talkers Ontario Popular Picks Y = Store participates in the program Premium Spirits Fixture Y = Store participates in the program Beer Specialty Program Y = Store participates in the program Y = Store participates in the program Summer Sold Blockpile F = Store participates in the program and will be forced product O = Participation in the program is optional F = Store participates in the program, has fixture and Category Sign Ontario Craft Beer Y = Store participates in the program, has Category Sign Mixed Drink Y = 2 fixtures

68 Store # Banner Inserts Pod Program Sold End Aisles Backer Cards Regular Extenders Other Extenders Exterior Signs Window Showcards Perimeter Signs Power Aisle Banners Promo Fixture Ends Feature Gift golocal FSI Fixture Ontario Wine Superstars Ontario Popular Picks Premium Spirits Fixture Beer Specialty Program Summer Sold Blockpile Ontario Craft Beer Mixed Drink 1 H Y 20S WB 5 3 4TS 8 1G Y Y Y Y F F ST O Y 3 8P Y O Y 4 T 8P W Y Y O Y 5 H Y 10P WB E Y Y Y Y Y F F 6 H 8S B 6 1G Y Y Y Y O Y 8 T 10S Y F 9 T B 4 ST Y Y 10 H Y 20P WB 7 8 Y Y Y Y Y F F Y 11 H 8S B 6 1G Y O Y 12 T 8P Y O 13 10S W 1 4 Y O 14 10S W 1 1G Y Y Y Y F 15 H Y 15P E Y Y Y Y Y F F Y 16 Y ST Y O 18 8S G 7 Y Y Y O 19 H Y 15S B E Y Y Y Y Y F F 20 H 10S B 6 1G Y Y Y F Y 21 H Y 20P WB E Y Y Y Y Y F Y Y 22 H 20S SWG 6 1 5TS 4 2E Y Y Y F Y 23 H 10S G Y Y O 24 8S S 1 8B 6 Y F 25 H 15P W G Y Y Y Y F Y 26 H 10P B 3 6 1G Y Y O 27 H 15S G Y Y Y F 28 T 5S B 6 Y F B ST Y F 30 T 5S B 6 ST Y F 31 H Y 20P B 6 6 2E Y Y Y Y F Y Y 32 H 8S B 6 1G Y ST F 34 H 15S E Y Y Y Y F 35 H Y 15P W E Y Y Y Y F Y Y 36 H 15S WB E Y Y Y Y Y F Y 37 H 8P B Y Y O Y 38 H Y 15P E Y Y Y Y Y F Y Y 39 5S B 6 Y F 40 H 20P WBG E Y Y Y Y Y O Y 42 T B 6 ST Y F 43 H 10S Y Y F 44 H Y 10S SG 3 5 5TS 4 2E Y Y Y F Y 45 Y 8S B 6 1G Y Y F ST Y F 47 10S B 6 1G Y Y Y F B 4 ST F 49 T B 6 ST F 50 H 10S G E Y Y Y F Store # Banner Inserts Pod Program Sold End Aisles Backer Cards Regular Extenders Participating Stores Other Extenders Code Key on Page 67 Exterior Signs Window Showcards Perimeter Signs Power Aisle Banners Promo Fixture Ends Feature Gift golocal FSI Fixture Ontario Wine Superstars Ontario Popular Picks Premium Spirits Fixture Beer Specialty Program Summer Sold Blockpile Ontario Craft Beer Mixed Drink 51 ST O 52 ST Y F Y ST O 54 5S ST F 55 H 15S W 3 12B 6 Y F 56 T 5S Y F 57 H Y 20S B E Y Y Y Y O Y 58 8S Y Y Y F 59 H 10S S 3 1G Y Y O 60 H 10S W 2 4 1G Y Y Y Y Y O Y 61 H 8S G Y Y Y F 62 H 15S G E Y Y Y F 63 H 10S B 6 1G Y Y F 64 H Y 15S SB 4 6 2E Y Y Y Y F 65 H 8S Y O 66 T B 4 ST Y Y B 4 ST Y Y 68 H 15S B 6 1G Y Y Y F 69 5S B 6 ST Y Y 70 8S G Y ST Y F 71 T B 6 ST O 72 10S G Y Y Y F 73 H 8S E Y F 74 H Y 10S B 6 Y Y F 75 T B 4 ST Y Y B ST Y Y 77 T B 6 Y Y F 78 5S B 4 ST Y Y 79 H 8S B 1G Y Y O 80 H 10S G Y Y F 81 T 5S B 4 ST Y Y 82 H 8S Y Y Y F E Y Y Y Y F 84 T B 4 Y ST F 85 H 10S G 3 4 Y F 86 H 8S Y F 87 T B 6 ST Y Y 88 T 5S B 6 ST Y F B ST Y Y 90 H 10S G Y Y Y F 91 T 5S B 6 ST Y Y 92 T B 4 ST Y O 93 H 10S B 6 2E Y Y F 94 T B 6 ST Y Y 95 H 20S SW E Y Y Y Y Y F Y 96 T B 4 ST Y O 68 Promotional Turn 6: Endless Summer

69 Participating Stores Code Key on Page 67 Store # Banner Inserts Pod Program Sold End Aisles Backer Cards Regular Extenders Other Extenders Exterior Signs Window Showcards Perimeter Signs Power Aisle Banners Promo Fixture Ends Feature Gift golocal FSI Fixture Ontario Wine Superstars Ontario Popular Picks Premium Spirits Fixture Beer Specialty Program Summer Sold Blockpile Ontario Craft Beer Mixed Drink 97 10S TS 4 2E Y Y Y F 98 T B 6 ST Y F 99 T 5S B 4 ST Y F 101 H 15S G Y Y Y F 102 H Y 10S TS 4 2E Y Y Y Y F Y 103 T 5S ST Y F 104 T B ST Y F B ST Y O 106 H 20S G 3 4 5TS 6 2E Y Y Y Y F Y Y 107 T 5 1 6B 4 ST Y Y 108 T ST Y F 109 T 5S B 4 ST Y F 110 5S B 4 Y ST Y F 111 T B 4 ST Y O B 4 ST Y Y 113 T 5 2 8B 6 ST Y Y ST Y Y 115 H 20P WBG 5 8 4TS 6 2E Y Y Y Y Y F F Y 116 T 5 2 4B 4 ST Y O 117 T B 4 ST Y Y 118 T B 4 ST Y O ST Y O B ST Y O ST Y O 122 T B 4 ST Y Y 123 T B 6 ST Y F Y O 125 H 10S TS 4 2S Y Y ST Y F ST Y O B ST Y Y 128 T B 4 ST Y Y B 4 ST Y Y 130 H 15S G Y Y Y F Y B ST Y O 132 H 10S TS 4 2E Y Y Y F Y B ST Y Y B ST Y Y 135 T B 6 O 136 T 5S ST Y Y ST Y Y B ST Y O 139 T B 4 ST F 140 H 15P B 6 1G Y Y Y F B ST Y Y B ST Y O Store # Banner Inserts Pod Program Sold End Aisles Backer Cards Regular Extenders Other Extenders Exterior Signs Window Showcards Perimeter Signs Power Aisle Banners Promo Fixture Ends Feature Gift golocal FSI Fixture Ontario Wine Superstars Ontario Popular Picks Premium Spirits Fixture Beer Specialty Program Summer Sold Blockpile Ontario Craft Beer Mixed Drink 143 H 8P G Y Y Y Y O 144 H 10S B 6 Y F 145 H 15S G 6 2 3TS 4 2E Y Y Y Y Y ST Y O ST Y O 148 H Y 15P WG 3 5TS 4 2E Y Y Y Y Y F Y 149 H Y 20P E Y Y Y Y Y F F Y B 4 ST Y F 152 H 10S B 6 Y F 153 8S TS 6 2E Y Y Y F 154 H 15S G 6 3 2TS 4 2E Y Y Y O 155 H 10S S 4 3 1G Y Y Y F 156 H 20P SB G Y Y Y Y F Y 157 T ST Y F 158 T ST Y F 159 T B ST Y O B 4 Y F 161 T 5 5 4B 4 ST Y O 162 T B 4 ST Y Y 163 H 15S S B 6 1G Y Y O F 164 H 15P WB 5 4 2E Y Y Y Y Y F F 165 H 8S B 4 1G Y Y F 166 T B 6 Y ST Y F 167 H 10S W B Y O 168 H 10P TS 4 2E Y Y Y Y F Y 169 T B 6 ST Y F 170 T B 4 ST Y O 171 H Y 20S WB E Y Y Y Y Y F Y Y B 4 ST Y O ST Y F 174 T B 6 ST Y Y 175 H 10S SB 4 4 1G Y Y Y Y O B ST Y Y 178 T B 6 ST Y O 179 H 15P G Y Y Y Y F B ST Y Y B 6 Y F 182 H 15P B 6 1G Y Y Y F 183 5S Y Y Y F 184 T 5S B 4 ST Y F 185 H Y 15P W B 6 1G Y Y Y Y Y F Y 186 T 8S Y Y F 187 H Y 20S WBG E Y Y Y Y F F Y 188 H 10S G Y Y F B 4 ST Y Y Marketing & Product Guide 69

70 Participating Stores Store # Banner Inserts Pod Program Sold End Aisles Backer Cards Regular Extenders Other Extenders Exterior Signs Window Showcards Perimeter Signs Power Aisle Banners Promo Fixture Ends Feature Gift golocal FSI Fixture Ontario Wine Superstars Ontario Popular Picks Premium Spirits Fixture Beer Specialty Program Summer Sold Blockpile Ontario Craft Beer Mixed Drink 190 H 10S B 1G Y Y F 191 H Y 15S SW 5 4 6TS 4 2E Y Y Y F Y 192 8S B 6 1G Y Y O B 4 ST Y F 194 T B 6 Y ST Y Y 195 H Y 20S B 6 1G Y F 196 H 10S B 6 1G Y Y Y F 197 T 5S B 6 ST Y Y 198 H Y 15S TS 4 2E Y Y Y Y F Y 199 5S Y Y F 200 H Y 20S WBG E Y Y Y F Y Y 201 H Y 15S G Y Y Y F 202 8S B 6 1G Y Y Y F 203 Y O B ST Y Y 205 T ST Y F 207 H 15S E Y Y Y Y F 208 T S B 6 ST Y O 209 H 15S E Y Y Y Y F Y S TS 4 2E Y Y Y O 211 H 8S B 4 Y Y Y Y 212 H 15P G 7 8 5TS 4 2E Y Y Y Y Y Y 213 T B 6 ST Y Y S TS 6 2E Y Y Y Y F Y 216 H 8S Y Y O 217 H Y 20P WBG 6 6 2E Y Y Y Y F F 218 H 15S WB B 6 1G Y Y Y Y F 219 T B 4 ST Y O 220 T ST Y F 221 T ST O 222 T 5S ST Y F 223 T 5S ST Y F 224 T B 4 ST Y F 225 T 5S ST Y F 226 H Y 20S SWB E Y Y Y Y Y F F Y 227 T 5S B 6 Y O 228 H Y 20S SW G Y Y Y F 229 T 5S B 6 ST Y F B 6 ST Y Y 231 T ST Y F 232 T 5S B 6 ST Y F 233 H 8S Y F S G Y Y F B ST Y O 236 T 5S B 4 ST Y Y Store # Banner Inserts Pod Program Sold End Aisles Backer Cards Regular Extenders Other Extenders Code Key on Page 67 Exterior Signs Window Showcards Perimeter Signs Power Aisle Banners Promo Fixture Ends Feature Gift golocal FSI Fixture Ontario Wine Superstars Ontario Popular Picks Premium Spirits Fixture Beer Specialty Program Summer Sold Blockpile Ontario Craft Beer Mixed Drink S TS 4 2E Y Y F 238 T B 6 Y Y F 239 T B 4 ST Y O B 4 ST Y F B 4 ST Y Y 242 H 15S G Y Y Y F 243 H 20P WBG 6 6 2E Y Y Y Y Y F Y Y 244 H 15S TS 4 2E Y Y Y O B ST Y Y 246 T 5S B 6 Y Y Y 247 T 5S B 6 ST Y F 248 H 15P W G Y Y F 249 H Y 10S G Y Y Y F 250 5S Y ST O ST Y Y 252 H Y 20S TS 3 2E Y Y Y O Y 253 H Y 20P W 6 2 3TS 4 2E Y Y Y Y Y F Y 254 T B 6 ST Y O 255 H 10S E Y Y Y Y F ST Y Y B 4 ST Y O 258 T ST Y Y ST Y O 260 5S TS 6 Y ST Y O 261 T ST Y O B ST Y Y 263 H 15S G Y Y Y F 264 T B 6 ST Y O 265 H 15S SW E Y Y Y Y F 266 T 5S Y ST Y Y 267 T ST Y O B 4 ST F 269 H Y 20S E Y Y Y F 270 T 5S ST Y Y B ST Y F ST Y Y 273 T 5 6B 4 ST Y O B 4 ST Y O 275 T Y F 276 T B ST Y F 277 T B 6 ST Y O S E Y Y Y Y F 279 5S Y F B ST Y Y 281 T B 4 ST Y O 70 Promotional Turn 6: Endless Summer

71 Participating Stores Code Key on Page 67 Store # Banner Inserts Pod Program Sold End Aisles Backer Cards Regular Extenders Other Extenders Exterior Signs Window Showcards Perimeter Signs Power Aisle Banners Promo Fixture Ends Feature Gift golocal FSI Fixture Ontario Wine Superstars Ontario Popular Picks Premium Spirits Fixture Beer Specialty Program Summer Sold Blockpile Ontario Craft Beer Mixed Drink Store # Banner Inserts Pod Program Sold End Aisles Backer Cards Regular Extenders Other Extenders Exterior Signs Window Showcards Perimeter Signs Power Aisle Banners Promo Fixture Ends Feature Gift golocal FSI Fixture Ontario Wine Superstars Ontario Popular Picks Premium Spirits Fixture Beer Specialty Program Summer Sold Blockpile Ontario Craft Beer Mixed Drink 282 T B 6 ST Y O 327 T 5S ST Y Y ST Y O 328 T B 4 ST Y O 284 T B 6 ST Y O 329 H Y 20P W 8 2E Y Y Y Y Y F Y Y ST Y O 330 T B 6 ST Y O B 4 ST Y F ST Y O 287 H 15S W 3 6 1G Y Y Y O B ST Y Y 288 H Y 20P SG 6 5 5TS 4 2E Y Y Y Y F Y Y 333 Y ST O 289 T B 6 Y O 334 H Y 20S SWBG 6 8 2E Y Y Y Y F F Y B ST Y O 335 T B 6 ST Y Y 291 T B 6 ST Y O ST Y O B 4 ST Y Y ST Y O 293 T B 4 ST Y O B ST Y Y 294 T B 6 ST Y O B 4 ST Y O 295 H 10P G Y Y Y Y F F 340 H 10S G 6 5 2TS 4 2E Y Y Y F 296 T B 4 ST Y O S G Y Y Y F 297 T Y ST Y Y 344 H Y 15S TS 4 2E Y Y F Y 298 H 15P W G Y Y Y Y F Y 345 T 8S B 4 1G Y O 299 T B 4 Y Y Y 346 H Y 20P WBG E Y Y Y Y F F Y 300 H 10S W 3 4 1G Y Y Y Y F Y B ST Y O B 4 ST Y O B 4 ST Y F 302 5S 5 5 ST Y F B ST Y O 303 T B 4 ST Y Y B 4 ST Y O 304 T 5S B 4 ST Y Y 351 H 10S G Y Y Y F ST Y O 352 T B 4 ST Y O 306 T B 4 Y Y 353 H 10P G Y Y Y Y O ST Y O B 4 Y O B ST Y Y 355 H Y 20P SWBG S Y Y Y Y Y F F Y B ST Y Y 356 H 15S Y Y F 310 5S Y Y O Y ST O 311 H 10P G Y Y Y Y F 359 H 15S B 4 1G Y Y F 312 H 15S Y F 360 H 15P SWB E Y Y Y Y Y O F Y Y F 361 H Y 15S TS 4 2E Y Y Y Y F Y 314 T B ST Y O 362 H 20S S 1 12B 6 2E Y Y F ST Y Y 363 5S B 4 ST O 316 T B 4 ST Y O 364 T B 6 ST Y O 317 T B 4 ST Y O 365 ST F 318 T 5 5 4B 4 ST Y O 366 H 10S G Y Y F B ST Y O 367 H Y 20P SWBG E Y Y Y Y Y F Y Y B 6 1G Y ST O 369 T 10 4 ST Y O 321 H 8S Y Y F ST Y Y B ST Y Y 371 H 10S WB 7 4 2E Y Y Y Y Y F Y 323 T ST Y O 372 T B 6 ST Y Y 324 H 8P B 6 1G Y Y Y F 373 H Y 15S E Y Y Y Y F Y 325 H 20S WG E Y Y Y Y Y F F Y 374 T B 6 Y O 326 H Y 15S TS 4 2E Y Y Y F Y B ST Y Y Marketing & Product Guide 71

72 Participating Stores Store # Banner Inserts Pod Program Sold End Aisles Backer Cards Regular Extenders Other Extenders Exterior Signs Window Showcards Perimeter Signs Power Aisle Banners Promo Fixture Ends Feature Gift golocal FSI Fixture Ontario Wine Superstars Ontario Popular Picks Premium Spirits Fixture Beer Specialty Program Summer Sold Blockpile Ontario Craft Beer Mixed Drink 376 Y B 4 ST Y Y 378 H Y 20S WBG 7 3TS 8 2E Y Y Y F Y Y 379 T B 6 ST Y Y 380 T B 4 ST Y F 381 H 10S SW 3 8B 6 1G Y Y F 382 H 15S W 1 6 1G Y Y Y F 383 H Y 15S TS 4 2E Y Y Y Y F Y 384 H 8P W G Y Y Y O 385 H 20S SWBG 7 4 2E Y Y Y Y F Y 386 H 10S SB E Y Y Y Y F 387 H 15S E Y Y Y O 388 H 10P B E Y Y Y Y F 389 H 15S G Y Y Y O 390 H Y 20P BG E Y Y Y Y F F Y 392 H Y 10S TS 4 2E Y ST Y O Y 393 H 20P WB E Y Y Y Y Y F Y Y 394 H 10S B 6 1G Y Y F B ST Y O 398 H 20S TS 4 2E Y Y Y Y F Y ST Y F S G Y Y Y O 401 8S B 6 Y Y O 402 H Y 10S B 6 2G Y Y Y F G 4B 4 ST O 404 H 15S W E Y Y Y Y F B ST Y Y 406 5S Y Y F 407 H 15P WG G Y Y F Y 408 H 15S W G Y Y F B ST Y Y B 4 ST O 411 8P Y O Y 412 H Y 20P G E Y Y Y Y Y F Y B ST Y O 414 T B 4 ST Y O 415 H 10P Y F 416 H Y 20S SWB E Y Y Y Y Y F Y 417 H Y 20P WB E Y Y Y Y Y F F Y 418 T B 4 ST F 419 T B 4 Y O 420 ST O Y ST Y F B ST Y Y B ST Y O Store # Banner Inserts Pod Program Sold End Aisles Backer Cards Regular Extenders Other Extenders Code Key on Page 67 Exterior Signs Window Showcards Perimeter Signs Power Aisle Banners Promo Fixture Ends Feature Gift golocal FSI Fixture Ontario Wine Superstars Ontario Popular Picks Premium Spirits Fixture Beer Specialty Program Summer Sold Blockpile Ontario Craft Beer Mixed Drink 424 Y 425 H 10S W 4 4 2E Y Y Y Y F 426 H 10S B 6 1E Y Y F 427 ST O 428 H Y 20S SWBG E Y Y Y Y F B 4 Y O B 4 Y Y 431 H 15S SWBG E Y Y Y Y O 432 H 20S WBG E Y Y Y Y Y F Y B ST Y O 434 H 15S B 6 2E Y Y Y Y F B ST Y Y 436 5S B 6 ST F 437 H Y 10S G 6 4TS 4 2E Y Y Y F Y Y 438 H Y 20S WBG E Y Y Y Y Y F Y Y ST Y O 440 T B 4 ST Y O B 4 ST Y F B 4 ST Y O 443 H 15P B 6 1G Y Y Y Y F 444 H Y 15S SWG 3 8B 6 1G Y Y Y F 445 H Y 20S SWG 9 8 2E Y Y Y Y Y F F Y 446 T B 6 Y F B 6 ST Y O 448 T B 4 ST Y Y B ST Y Y 450 T 5 5 4B 4 Y O B 4 ST Y Y Y Y Y O Y Y P B 6 1G Y Y F 454 5S ST Y F 455 T B 6 ST Y O S TS 4 2E Y Y Y O 457 H Y 10P W E Y Y Y Y Y F Y Y 458 H 8S B 4 Y F 459 H Y 15S E Y Y Y Y F Y B ST Y O 461 T B 6 Y Y F 462 T B 4 ST Y Y B ST Y Y ST Y Y 465 H 15S WBG 5 4 2E Y Y Y Y F B ST Y O 467 H 10S Y Y F 468 T ST Y O 72 Promotional Turn 6: Endless Summer

73 Participating Stores Code Key on Page 67 Store # Banner Inserts Pod Program Sold End Aisles Backer Cards Regular Extenders Other Extenders Exterior Signs Window Showcards Perimeter Signs Power Aisle Banners Promo Fixture Ends Feature Gift golocal FSI Fixture Ontario Wine Superstars Ontario Popular Picks Premium Spirits Fixture Beer Specialty Program Summer Sold Blockpile Ontario Craft Beer Mixed Drink Store # Banner Inserts Pod Program Sold End Aisles Backer Cards Regular Extenders Other Extenders Exterior Signs Window Showcards Perimeter Signs Power Aisle Banners Promo Fixture Ends Feature Gift golocal FSI Fixture Ontario Wine Superstars Ontario Popular Picks Premium Spirits Fixture Beer Specialty Program Summer Sold Blockpile Ontario Craft Beer Mixed Drink B ST Y O 518 H 15S W 1 4 1G Y Y Y F 470 H 10S G Y Y Y Y Y ST Y F B ST Y F 520 T 5 3 4B 4 ST Y O B ST Y O 521 H 15P W 1 4 1G Y Y Y F B ST Y Y F 522 Y 10P E Y Y Y F Y Y ST Y Y 523 H Y 20P WG 6 3 3TS 8 2E Y Y Y Y F Y ST Y F 524 T B 6 ST Y Y B ST Y O 525 H Y 20P G E Y Y Y Y Y F F Y 478 T B 6 ST Y O 526 ST O ST Y O 527 T B 6 ST Y O B ST Y O 528 H 15P G 7T 6 3TS 2E Y Y Y Y Y F Y Y 481 H Y 15P G G Y Y Y Y F 529 T 5S B 6 ST Y F ST Y O 530 T B 6 ST Y O Y Y O 531 T ST Y Y 484 H 10S B 4 1G Y Y F ST Y O Y 485 H Y 15P B 6 Y F Y S S 1 6 Y Y F P TR 2E Y ST Y F 534 H Y 10S TR 4 2E Y Y Y O B ST Y Y ST Y O B 4 ST Y Y 536 H Y 10P B E Y Y Y F Y B ST Y F ST Y O 490 H Y 20S E Y Y Y Y O 538 ST O 492 T 5 5 4B 4 ST Y Y 539 T 5S B 6 Y Y F B ST Y O 540 H 15S E Y Y Y F 494 H 15P G Y Y Y Y F B 4 ST Y O 495 H Y 15S WB E Y Y Y Y Y F F 542 H Y 20P B 4 6 2E Y Y Y Y Y F F Y 496 T 3 2 8B 6 ST Y O 543 T B 4 ST Y F 497 T 10S B 6 Y Y F 544 H Y 15S SW E Y Y Y F Y Y 498 O 545 H Y 15S TS 4 2E Y Y Y F Y Y 499 H 20P WBG E Y Y Y Y Y F Y 546 H 15S TS 4 2E Y Y Y Y Y F Y 501 H 15S E Y Y Y Y F 547 ST Y O B 4 Y O B ST Y O O 549 H 20S E Y Y Y Y Y F Y 504 T B 4 ST Y Y B 6 ST Y O 505 H Y 20P S E Y Y Y Y Y F 552 8S Y Y O B ST Y Y 553 H Y 15P B 6 1G Y Y Y F F 507 T 5S B 6 ST Y F 555 H 8S G 6 5TS 4 2E Y Y Y F Y 508 T ST Y F 556 H Y 15P WB E Y Y Y Y F 509 T B 6 ST Y F B ST Y O B 4 ST Y Y B 6 ST Y Y 511 H Y 10S TS 4 2E Y Y Y Y Y F Y 559 H 15S G E Y Y Y F 512 ST O 560 T ST Y O Y 561 T 5 5 ST Y Y ST Y O 562 T ST Y F 515 ST O 563 H 10S Y Y F B 4 ST Y O 564 H 8S SW 3 6B 4 1G Y Y F 517 T 5S ST Y F B ST Y F Marketing & Product Guide 73

74 Participating Stores Store # Banner Inserts Pod Program Sold End Aisles Backer Cards Regular Extenders Other Extenders Exterior Signs Window Showcards Perimeter Signs Power Aisle Banners Promo Fixture Ends Feature Gift golocal FSI Fixture Ontario Wine Superstars Ontario Popular Picks Premium Spirits Fixture Beer Specialty Program Summer Sold Blockpile Ontario Craft Beer Mixed Drink 566 H Y 20P WBG G Y Y Y F Y B 4 ST Y O 568 H 8P E Y Y Y Y Y Y 569 T 5S Y F ST Y O 571 Y Y O 572 H 10S B 6 1G Y Y Y Y 573 H Y 10P E Y Y Y Y Y F Y ST Y O 575 H Y 15S TS 4 2E Y Y Y Y Y F Y Y 576 T ST Y Y B ST Y Y 578 T 5S B 4 ST Y F 579 H Y 10S TS 4 2E Y Y Y Y F Y Y 581 T B 4 Y ST Y F 582 T B 6 ST Y O B 4 ST Y O 584 H Y 15S SB 3 4 2E Y Y Y Y F Y 586 H 15S W B 6 2G Y Y Y Y Y F 587 H 15S B 1G Y Y Y F ST Y O Y Y F 590 H 20P WBG 5 8 2E Y Y Y Y Y F F Y B ST Y Y 593 H 15P G Y Y Y F 594 T B 4 ST Y O 595 T ST Y O 596 T B 4 ST Y F ST Y O 598 ST O 599 T B 4 ST Y F 601 H 15S SG 7 4TS 4 2E Y Y Y Y F Y 602 H 15S B 2 1 8B 6 1G Y Y Y Y F B 6 ST Y Y ST Y O ST Y F ST Y O ST Y O 608 O B ST Y O 611 O 612 T B 6 ST Y O ST Y O ST Y O 616 H 10S BG E Y Y Y F Store # Banner Inserts Pod Program Sold End Aisles Backer Cards Regular Extenders Other Extenders Code Key on Page 67 Exterior Signs Window Showcards Perimeter Signs Power Aisle Banners Promo Fixture Ends Feature Gift golocal FSI Fixture Ontario Wine Superstars Ontario Popular Picks Premium Spirits Fixture Beer Specialty Program Summer Sold Blockpile Ontario Craft Beer Mixed Drink 617 H 15S G 5 6 5TS 4 2E Y Y Y Y F Y 618 H 10S Y Y F 619 H Y 20S W 1 5TS 4 2E Y Y Y Y Y F Y Y Y O ST Y O 623 H Y 20P WB E Y Y Y Y Y F F Y 624 H Y 20P G 3 4 5TS 6 2E Y Y Y Y Y F Y Y ST Y O 629 H 15S WBG E Y Y Y Y F Y Y 630 H Y 20P SWBG 8 6 4TS 4 2E Y Y Y Y Y F Y Y 631 H Y 20S G 4 5TS 6 2E Y Y Y Y F Y 632 H Y 20S W 6 4 6TS 4 2E Y Y Y Y F Y 635 8S TS 4 2E Y Y Y O Y ST O 697 ST O 698 H Y 15S TS 4 2E Y Y Y Y F Y 700 H Y 20S WBG 3 4 2E Y Y Y Y Y O Y Y 702 H 15P G 3 4 5TS 4 2E Y Y Y Y F Y Y 703 H Y 20S SWB 8 3 6TS 4 2E Y Y Y Y F Y 742 Y O Y 771 H 15P E Y Y Y Y F Y 776 H Y 20S WBG E Y Y Y Y Y F Y 74 Promotional Turn 6: Endless Summer

75 S old Space Pro grams

76 End Aisle Display Brands End Aisle # LCBO# Description Support Programs HD 2253 Disaronno Amaretto 750 ml LTO Grey Goose Vodka 750 ml Value Add Rickard's Red 473 ml Rickard's Original White 473 ml Fuzion Alta Reserve Malbec 750 ml BAM Rigal The Original Malbec 750 ml LTO Pascual Toso Malbec Limited Edition 750 ml LTO Graffigna Centenario Pinot Grigio Reserve 750 ml LTO Pelee Island Eco Trail Chard Auxerrios VQA 750 ml LTO Voga Pinot Grigio 750 ml Polar Ice Vodka (P.E.T) 750 ml BAM 4 Premium Hendrick's Gin 750 ml Value Add Prince Igor Extreme Vodka 750 ml BAM Polar Ice Vodka (P.E.T) 750 ml BAM 4 Standard Iceberg Vodka 750 ml Value Add Prince Igor Extreme Vodka 750 ml BAM Latour Chardonnay 750 ml LTO Wayne Gretzky Riesling VQA 750 ml BAM The Lucky Country Shiraz 750 ml 1800 Wiser's DeLuxe 1140 ml LTO Chivas Regal 12 Year Old 750 ml Value Add Jameson Irish Whiskey 750 ml Value Add 117 Bacardi Superior 750 ml BAM Appleton Estate V/X 750 ml Value Add Havana Club Anejo Blanco 750 ml Value Add 8 Premium/ Standard Vex Electric Lemonade 2046 ml LTO Mike's Hard Lime 4 Pk LTO Woody's Sasparilla 1320 ml LTO Wayne Gretzky Merlot VQA 750 ml BAM 9 Premium Pelee Island Lighthouse Cabernet Franc VQA 750 ml LTO Cave Spring Riesling VQA 750 ml LTO Open Cab 2 Merlot VQA 750 ml LTO 9 Standard Pelee Island Pinot Noir VQA 750 ml LTO Inniskillin Riesling Pinot Grigio VQA 750 ml LTO 76 Promotional Turn 6: Endless Summer

77 End Aisle Display Brands Continued End Aisle # LCBO# Description Support Programs Barefoot Cellars Chardonnay 750 ml XOXO Sauvignon Blanc Chenin 1500 ml LTO Citra Montepulciano D'Abruzzo Doc 750 ml Uv Pink Lemonade Vodka 750 ml Smirnoff Twist Of White Grape 750 ml BAM Absolut Berri Acai Vodka 750 ml LTO Smirnoff Vodka (P.E.T.) 750 ml Value Add Premium/ Canadian Club (P.E.T) 750 ml Value Add Standard Bacardi Superior Rum (P.E.T) 750 ml BAM Wiser's Small Batch Whisky 750 ml LTO Lamb's Black Sheep Spiced Rum 750 m LTO Amarula Cream 750 ml LTO Jose Cuervo Golden Margarita 750 ml LTO El Jimador Tequila 100% Agave Blanco 750 ml LTO Cabo Wabo Reposado Tequila 750 ml BAM 570 Beefeater Dry 750 ml VA Tanqueray Dry Gin 750 ml LTO Bombay Sapphire London Dry 750 ml BAM Freixenet Cordon Negro Brut 750 ml LTO Jacob's Creek Chardonnay Pinot Noir Sparklng 750 ml LTO Jackson-Triggs Methode C.C. Sparkling VQA 750 ml BAM Vnc Cocktails Pacific Maitai 1000 ml LTO Southern Comfort Hurricane Cocktail 750 ml LTO Malibu Coconut Rum 750 ml LTO Mcwilliam's Hanwood Estate Cabernet Sauvignon 750 ml LTO Trius Riesling VQA 750 ml LTO J.P Chenet Premier De Cuvee Merlot Cabernet 750 ml LTO Cointreau 375 ml LTO Patron Xo Cafe Tequila Liqueur 750 ml BAM Baileys Irish Cream Liquor 1140 ml LTO Malivoire Red VQA 750 ml Domaine Jean Bousquet Malbec 750 ml LTO Domaine Bassac Organic Cabernet Sauvignon 750 ml Necktag Marketing & Product Guide 77

78 Shelf Extenders Extender Support # of Extenders LCBO# Description Location Programs R1: Vodka A Danzka Cranberyraz Vodka 750 ml BAM Y Y R2: Vodka B Belvedere Vodka 750 ml BAM Y Y Y Y Y R3: Vodka C Jagermeister BAM Y Y Y Y Y Y R4: Vodka D Wyborowa Vodka 1140 ml LTO Y Y Y Y Y Y R5: Vodka E Finlandia Vodka 750 ml BAM Y Y Y Y Y Y R6: Rum A Doorly's Xo Fine Old Barbados Rum 750 ml LTO Y R7: Rum B 4622 Newfoundland Screech Rum 750 ml BAM Y Y Y Y Y R8: Rum C 190 Smirnoff Vodka 1140 ml BAM Y Y Y Y Y Y R9: Rum D Bacardi Black 1140 ml LTO Y Y Y Y Y Y R10: Rum E Bacardi Gold Rum 1750 ml LTO Y Y Y Y Y Y R11: Canadian Whisky A Gentleman Jack Rare Tennessee Whiskey 750 ml LTO Y Y R12: Canadian Whisky B 3558 Gibson's Finest 750 ml LTO Y Y Y Y Y R13: Canadian Whisky C Steam Whistle Premium Pilsner 500 ml IMAGE Y Y Y Y Y Y R14: Canadian Whisky D Canada Gold Whisky (P.E.T) 1750 ml BAM Y Y Y Y Y Y R15: Canadian Whisky E 7880 Johnnie Walker Black 12 Yr 750 ml LTO Y Y Y Y Y Y R16: Scotch A Lowenbrau Original 500 ml LTO Y Y Y Y Y Y R17: Scotch B Dewar's White Label 1140 ml LTO Y Y Y Y Y Y R18: Gin A Wyborowa Exquisite Vodka 750 ml BAM Y Y Y Y Y Y R19: Liqueurs A Wild Africa Cream Liquor 750 ml BAM Y Y Y Y R20: Liqueurs B Skyy Vodka 1140 ml LTO Y Y Y Y Y Y R21: Liqueurs C Baileys Caramel Irish Cream Liquor LTO Y Y Y Y Y Y R22: Liqueurs D Sourz Apple Liquor 750 ml BAM Y Y Y Y Y Y R23: Brandy A Raynal Xo 15 Year Old Brandy 750 ml LTO Y R24: Brandy B Cortel Napoleon VSOP Brandy 750 ml BAM Y Y Y Y Y Y R25: Tequila A Don Julio Reposado 750 ml BAM Y Y Y Y R26: Ontario Blend A Strewn Gewurztraminer/Riesling VQA 750 ml LTO Y Y Y Y Y Y R27: Ontario Blend B Eastdell Estates Rose VQA 750 ml LTO Y Y Y Y Y Y R28: Ontario Blend C Sandbanks Estate Dunes Vidal VQA 750 ml LTO Y Y Y Y Y Y R29: Ontario Non-VQA A Harbour Estates Midnight Cabernet/Merlot VQA 750 ml LTO Y Y Y Y Y *Y = your store implements this extender. ** See the Participating Stores section of this Guide to determine how many regular shelf extender locations your store has. 78 Promotional Turn 6: Endless Summer

79 Shelf Extenders Continued Extender Support # of Extenders LCBO# Description Location Programs R30: Ontario Non-VQA B Jackson-Triggs Prop Select Merlot 750 ml BAM Y Y Y Y Y Y R31: Ontario Non-VQA C Peninsula Ridge Merlot VQA 750 ml LTO Y Y Y Y Y Y R32: Ontario Non-VQA D Equifera Pinot Noir VQA 750 ml BAM Y Y Y Y Y Y R33: Ontario VQA A Creekside Sauvignon Blanc VQA 750 ml LTO Y Y Y R34: Ontario VQA B Reif Chardonnay Sauvignon Blanc VQA 750 ml LTO Y Y Y Y R35: Australia/ New Zealand A Wolf Blass Yellow Label Cabernet Sauvignon 750 ml LTO Y Y Y R36: Australia/ New Zealand B Lindemans Bin 65 Chardonnay 750 ml LTO Y Y Y Y R37: Australia/ New Zealand C Jacobs Creek Shiraz/Cabernet 750 ml LTO Y Y Y Y Y Y R38: Australia/ New Zealand D Nederburg Paarl Cabernet Sauvignon 750 ml LTO Y Y Y Y Y Y R39: USA A De Bortoli Deen Vat 8 Shiraz 750 ml LTO Y Y Y Y Y Y R40: USA B Gray Fox Cabernet Sauvignon 750 ml BAM Y Y Y Y Y Y R41: Chile A Sterliing Vintner s Merlot 750 ml BAM Y Y Y Y R42: Chile B Fetzer Valley Oaks Merlot 750 ml LTO Y Y Y Y Y Y R43: France Blend A Frescobaldi Chianti Nipozzano Riserva 750 ml BAM Y R44: France Blend B Castillo De Almansa Reserva 750 ml LTO, NT Y Y Y Y Y Y R45: France South A Anselme La Fiole Du Pape Chateauneuf Pape Red 750 ml BAM Y Y R46: France South B Fat Bastard Shiraz Vdp 750 ml BAM Y Y Y Y Y Y R47: France Bordeaux/ Calvet Saint Emilion 750 ml LTO Y Y Y Burgundy A R48: Italy Central A Moselland Bernkasteler Kurfurstlay Riesling 750 ml LTO Y Y R49: Italy Central B Lamberti Santepietre P Grigio Delle Venezie 750 ml LTO Y Y Y Y Y Y R50: Italy North A Mezzacorona Pinot Grigio Trentino Doc 750 ml LTO Y Y Y Y Y R51: Italy North B Mezzomondo Negroamaro Salento Igt 750 ml BAM Y Y Y Y Y Y Marketing & Product Guide 79

80 Shelf Extenders *Y = your store implements this extender. ** See the Participating Stores section of this Guide to determine how many extender locations your store has. Continued Extender Support # of Extenders LCBO# Description Location Programs R52: Southern Europe A La Vieille Ferme Cotes Du Ventoux 750 ml LTO Y R53: Southern Europe B 1743 Ruffino Chianti 750 ml LTO Y Y Y R54: Germany A 2881 Pisse-Dru Beaujolais 750 ml LTO Y Y Y Y Y Y R55: Sparkling A Chateau Des Charmes Chardonnay VQA 750 ml BAM Y Y Y R56: Sparkling B Two Oceans Sparkling 750 ml BAM Y Y Y Y Y Y R57: Ontario Beer A Magners Original Irish Cider 500 ml BAM Y Y R58: Ontario Beer B Canadian Club Classic 1140 ml LTO Y Y Y Y Y Y R59: Beer Moosehead Light Lime Lager 6 x 341 ml Contest Y R60: Beer Grant's Family Reserve 750 ml LTO Y Y Y Y Y Y R61: Beer Grolsch Blond 500 ml LTO Y Y Y Y Y Y R62: Beer Bud Light 6 x 341 ml BAM Y Y Y Y Y Y R63: Party Zone Mott's Clamato Caesar Original 6 Pk-C LTO Y Y Y Y Y Y R64: Party Zone Bacardi Breezer Tropical Orange Smoothie 1000 ml LTO Y Y Y Y Y Y R65: Party Zone Smirnoff Ice 4-Pk-B LTO Y Y Y Y Y Y 80 Promotional Turn 6: Endless Summer

81 Discovery Shelf Extenders Location LCBO # Description Support Program D1: Discovery Wines Harbour Estates Riesling VQA 750 ml LTO D2: Discovery Wines Yellow Tail Bubbles Rose 750 ml VA D3: Discovery Wines Pascual Toso Chardonnay 750 ml LTO D4: Discovery BSM Singha Lager 6 Pk-B LTO D5: Discovery BSM Naked Grape White Zinfandel Spritzer 1364 ml LTO D6: Discovery BSM Bacardi Classic Mojito 750 ml LTO D7: Discovery Spirits Broker's Premium London Dry Gin 750 ml BAM D8: Discovery Spirits Conjure Cognac 750 ml BAM D9: Discovery Spirits Effen Vodka 750 ml LTO Community Shelf Extenders Location LCBO # Description Support Program C1: Community Extender Prince Igor Vodka (P.E.T) 1750 ml BAM C2: Community Extender Phillips Root Beer Schnapps Liquor 750 ml LTO C3: Community Extender Pelee Island Chardonnay VQA 750 ml LTO C4: Community Extender Yvon Mau Merlot Vdp 750 ml BAM C5: Community Extedner Obikwa Shiraz 750 ml BAM Green Extender Extender Location LCBO # Description Support Program G1: Green Extender French Rabbit Chardonnay Carton 1000 ml LTO Marketing & Product Guide 81

82 IMAGE Shelf Talker LCBO # Description Jj Mcwilliams Shiraz/Cabernet 750 ml Stolichnaya Blueberi Vodka 750 ml Harviestoun Bitter & Twisted 500 ml Support Programs Steam Whistle Premium Pilsner 500 ml Shelf Extender Red Knot Cabernet Sauvignon 750 ml Boris Bio - Organic Beer 500 ml Moosehead Cracked Canoe 6 Pk-B Malibu Island Melon Rum Liquor 750 ml Girls Night Out Riesling VQA 750 ml Bodegas Castano La Casona Monastrell 750 ml Pillitteri Pinot Grigio VQA 750 ml Cono Sur Riesling 750 ml Montes Classis Series Cabernet Sauvignon 750 ml Colio Viva Spumante 750 ml Cook's Brut Sparkling 750 ml Pillitteri Gewurztraminer/Riesling VQA 750 ml Pillitteri Cabernet/Merlot VQA 750 ml Hoegaarden 6 Pk-B Malibu Pineapple Rum Liqueur 750 ml Wyborowa Exquisite Vodka 750 ml Shelf Extender Malibu Passion Fruit Rum Liqueur 750 ml Robertson Winery Shiraz 750 ml Sleeman Clear 6 Pk-B Alexander Keith's India Pale Ale 473 ml 82 Promotional Turn 6: Endless Summer

83 Limited Time Offers LCBO# Description SAVE Support Programs 1743 Ruffino Chianti 750 ml $1.00 Shelf Extender 1800 Wiser's DeLuxe 1140 ml $2.50 EA 2253 Disaronno Amaretto 750 ml $1.00 Hero 2691 Tanqueray Dry Gin 750 ml $2.00 EA 2881 Pisse-Dru Beaujolais 750 ml $1.00 Shelf Extender 3558 Gibson's Finest 750 ml $2.00 Shelf Extender 5280 Vodka Mudshake - Chocolate 1080 ml $ Johnnie Walker Black 12 Yr 750 ml $3.00 Shelf Extender 8805 Forty Creek Barrel Select Whisky 1750 ml $ Cointreau 375 ml $2.00 EA Dewar's White Label 1140 ml $1.00 Shelf Extender Baileys Caramel Irish Cream Liqueur 750 ml $1.50 Shelf Extender Pump House Blueberry Ale 6 x 341 $ Moselland Bernkasteler Kurfurstlay Riesling 750 ml $1.00 Shelf Extender Sauza Silver 1140 ml $ Finlandia Vodka 750 ml $1.00 Shelf Extender Effen Vodka 750 ml $5.00 Discovery Ext Doorly's Xo Fine Old Barbados Rum 750 ml $2.00 Shelf Extender Mill Street Stock Ale 6 Pk-B $ Henry Of Pelham Cabernet Franc VQA Pre 750 ml $ Smirnoff Ice 4-Pk-B $1.50 Shelf Extender Grant's Family Reserve 750 ml $1.95 Shelf Extender Calvet Saint Emilion 750 ml $1.50 Shelf Extender Naked Grape Shiraz Bib 3000 ml $ Phillips Root Beer Schnapps Liquor 750 ml $1.00 Comm. Extender Sleeman Honey Brown Lager 473 ml $ Maclays Pale Ale Tc 473 ml $ Dab Original Pilsner 6 Pk-B $ Peninsula Ridge Sauvignon Blanc VQA 750 ml $ Jose Cuervo Golden Margarita 750 ml $1.00 EA Latour Chardonnay 750 ml $1.50 EA Grolsch Blond 500 ml $0.25 Shelf Extender Havana Club Anejo Reserva 1140 ml $ Harbour Estates Midnight Cabernet/Merlot VQA 750 ml $1.00 Shelf Extender Harbour Estates Riesling VQA 750 ml $1.00 Discovery Ext Peninsula Ridge Merlot VQA 750 ml $1.00 Shelf Extender Reif Chardonnay Sauvignon Blanc VQA 750 ml $1.00 Shelf Extender Bacardi Breezer Tropical Orange Smoothie 1000 ml $1.00 Shelf Extender Citra Trebbiano D'Abruzzo Doc 1500 ml $ Pelee Island Baco Noir VQA 1500 ml $ Mill Street Original Organic Lager 6 Pk-B $0.65 Marketing & Product Guide 83

84 Limited Time Offers Continued LCBO# Description SAVE Support Programs Bacardi Gold Rum 1750 ml $1.75 Shelf Extender Green Rabbit Organic Merlot Carton 1000 ml $ Freixenet Cordon Negro Brut 750 ml $1.00 EA Wyborowa Vodka 1140 ml $1.25 Shelf Extender XOXO Sauvignon Blanc Chenin 1500 ml $ Wiser's Small Batch Whisky 750 ml $4.00 EA Kacaba Vineyards Unoaked Chardonnay 750 ml $ Jacobs Creek Shiraz/Cabernet 750 ml $1.55 Shelf Extender Strewn Select Late Harvest VQA 375 ml $ Sandbanks Estate Dunes Vidal VQA 750 ml $1.00 Shelf Extender Nederburg Paarl Cabernet Sauvignon 750 ml $1.50 Shelf Extender Bacardi Black 1140 ml $1.00 Shelf Extender Bacardi Classic Mojito 750 ml $1.00 Discovery Ext Raynal Xo 15 Year Old Brandy 750 ml $2.00 Shelf Extender Woody's 99 Raspberry 1320 ml $ Mike's Hard Pink Lemonade 1320 ml $ Mikearita Cocktail 355 ml $ Naked Grape White Zinfandel Spritzer 1364 ml $1.00 Discovery Ext Vnc Cocktails Pacific Maitai 1000 ml $1.00 EA Cazadores Reposado Tequila 750 ml $ Sleeman Light 473 ml $ Open Cab 2 Merlot VQA 750 ml $1.00 EA Bolla Pinot Noir 750 ml $ Pelee Island Pinot Noir VQA 750 ml $1.00 EA Pelee Island Chardonnay VQA 750 ml $1.00 Comm. Extender Polar Ice Vodka 1140 ml $ Campo Viejo Reserva 750 ml $ Lindemans Bin 65 Chardonnay 750 ml $1.00 Shelf Extender Mezzomondo Rose Sparkling 750 ml $1.00 POD Prospect Larch Tree Hill Riesling 750 ml $ Pelee Island Lighthouse Cabernet Franc VQA 750 ml $1.00 EA Inniskillin Riesling Pinot Grigio VQA 750 ml $1.00 EA Eastdell Black Cab VQA 1500 ml $ Absolut Berri Acai Vodka 750 ml $1.00 EA Lamb's Black Sheep Spiced Rum 750 m $2.20 EA Copper Moon Moonlight Harvest Pinot Grigio 750 ml $1.50 EA Rigal The Original Malbec 750 ml $1.00 EA Domaine Jean Bousquet Malbec 750 ml $1.00 EA Seagram Wild Berry The Original 4 Pk-B $ Pascual Toso Malbec Limited Edition 750 ml $1.00 EA Pascual Toso Chardonnay 750 ml $1.00 Discovery Ext. 84 Promotional Turn 6: Endless Summer

85 Limited Time Offers Continued LCBO# Description SAVE Support Programs Southern Comfort Hurricane Cocktail 750 ml $1.00 EA Graffigna Centenario Pinot Grigio Reserve 750 ml $1.55 EA Orangetini 1320 ml $ Colio Extra Dry White 1500 ml $ Vex Electric Lemonade 2046 ml $1.00 EA Mike's Hard Lime 4 Pk $1.00 EA Parrot Bay Mojito Mango 750 ml $ Captain Morgan Long Island Iced Tea 750 ml $ Woody's Sasparilla 1320 ml $1.00 EA Grooner Gruner Veltliner 750 ml $ Innis & Gunn Original 750 ml $ Copper Moon Moonlight Harvest Merlot 750 ml $ El Jimador Tequila 100% Agave Blanco 750 ml $2.00 EA Moretti Beer 6 x 330 ml $ Muskoka Premium Lager (W) 473 ml $ Sobieski Vodka 750 ml $1.00 POD Cousino Macul Antiguas Reserva Cab/Sav 750 ml $ Rosemount Diamond Cellar Shiraz/Cabernet 750 ml $ Mcwilliam's Hanwood Estate Cabernet Sauvignon 750 ml $1.00 EA Cave Spring Riesling VQA 750 ml $1.00 EA Absolut Vodka 1140 ml $ Wolf Blass Yellow Label Cabernet Sauvignon 750 ml $1.60 Shelf Extender Robert Mondavi Woodbridge Cabernet Sauvignon 1500 ml $ La Vieille Ferme Cotes Du Ventoux 750 ml $1.00 Shelf Extender Castillo De Almansa Reserva 750 ml $1.00 Shelf Extender Okocim Beer 500 ml $ Henry Of Pelham Chardonnay VQA $ Mezzacorona Pinot Grigio Trentino Doc 750 ml $1.00 Shelf Extender Trius Riesling VQA 750 ml $1.30 EA Ramazzotti Sambuca 750 ml $ Canadian Club Reserve 750 ml $ Appleton Estate V/X 1140 ml $ Fetzer Valley Oaks Merlot 750 ml $1.00 Shelf Extender Amarula Cream 750 ml $4.00 EA Bolla Amarone Del.Valpolicella Classico Doc 750 ml $ Gentleman Jack Rare Tennessee Whiskey 750 ml $3.00 Shelf Extender Growers Granny Smith Cider 6 Pk-B $ Pilsner Urquell 6 Pk-B $ Chateau Des Charmes St Davids Bench Sauv Blanc VQA 750 ml $ Bitburger Premium Pilsner 500 ml $0.15 Marketing & Product Guide 85

86 Limited Time Offers Continued LCBO# Description SAVE Support Programs Jackson-Triggs Prop Select Sauvignon Blanc 1500 ml $ Grolsch Premium Lager 6 Pk-B $ Villa Maria Private Bin Sauvignon Blanc 750 ml $ Mike's Hard Lemonade 4 Pk-B $ Strewn Gewurztraminer/Riesling VQA 750 ml $1.00 Shelf Extender Gosser Beer 500 ml $ Malibu Coconut Rum 750 ml $1.50 EA Woodford Reserve Distiller's Select Bourbon 750 ml $ Lowenbrau Original 500 ml $0.15 Shelf Extender Bacardi 8 Year Old Rum 750 ml $ Marston's Pedigree Bitter 500 ml $ Absolut Mandrin 750 ml $ Eastdell Estates Rose VQA 750 ml $1.00 Shelf Extender Lamberti Santepietre P Grigio Delle Venezie 750 ml $2.00 Shelf Extender Jacob's Creek Chardonnay Pinot Noir Sparklng 750 ml $1.50 EA Old Speckled Hen 4 x 500 ml $ Peter Lehmann Barossa Shiraz 750 ml $ Château Des Charmes Gamay Noir Droit Reserve VQA $ Peller Estates French Cross Red Bib 4000 ml $ Pelee Island Eco Trail Chard Auxerrios VQA 750 ml $1.00 EA Canadian Club Classic 1140 ml $2.00 Shelf Extender Baileys Irish Cream Liquor 1140 ml $3.00 EA Osborne Solaz Tempranillo Cabernet Sauvignon 750 ml $ Mott's Clamato Caesar Original 6 Pk-C $1.00 Shelf Extender Sleeman Original Draught 6 Pk-B $ Newcastle Brown Ale 6 Pk-B $ Collavini Pinot Grigio 1500 ml $ Creekside Sauvignon Blanc VQA 750 ml $1.00 Shelf Extender Yellow Tail Cabernet Sauvignon 750 ml $ De Bortoli Deen Vat 8 Shiraz 750 ml $1.50 Shelf Extender French Rabbit Chardonnay Carton 1000 ml $1.00 Green Extender J.P Chenet Premier De Cuvee Merlot Cabernet 750 ml $1.00 EA Peller French Cross Sauvignon Blanc Bib 4000 ml $ Skyy Vodka 1140 ml $1.50 Shelf Extender Havana Club Anejo Blanco 750 ml $1.00 EA Peller Estates French Cross Shiraz Bib 4000 ml $ Singha Lager 6 Pk-B $1.00 Discovery Ext Moosehead Beer 6 Pk-B $ St. Ambroise Pale Ale 6 Pk-B $ Promotional Turn 6: Endless Summer

87 Value Added Program LCBO# Description Value Add VA Mother Carton # Prince Igor Vodka (P.E.T) 1140 ml Prince Igor Extreme 50 ml Black Velvet (P.E.T) 1750 ml Danfield's 2 x 50 ml Appleton Estate V/X 750 ml Appleton Reserve 50 ml Marketing & Product Guide 87

88 Value Added Program Value Add available from Supplier s Representative LCBO# Description Value Add 42 Canadian Club 750 ml Baseball Caps 570 Beefeater Dry 750 ml Soho Lychee Liqueur 50 ml 729 Blue Nun Deutscher Tafelwein 750 ml Branded Pen 1784 Grand Marnier 750 ml Le Grand Cool Plastic 'Ball' Glass 4390 Lamb's Palm Breeze 1140 ml Lamb's Black Sheep 50 ml 6106 Kronenbourg 6 x 330 ml Bottle Opener 6932 Lamb's White Rum 1140 ml Lamb's Black Sheep 50 ml 7617 Chivas Regal 12 Year Old 750 ml Chivas 18YO 50 ml Jameson Irish Whiskey 750 ml Jameson 12YO 50 ml Prince Igor Vodka (P.E.T) 1140 ml Prince Igor Extreme 50 ml Marquis De Villard Brandy 750 ml Skyy Vodka 50 ml Canada Gold Whisky (P.E.T) 1140 ml Forty Creek Barrel Select 50 ml Frisky Zebras Seductive Shiraz Carton 1000 ml Zebra Decorated Reusable Bag Smirnoff Vodka (P.E.T.) 750 ml White Grape Twist 50 ml Mcguinness Silk Tassel 1750 ml Wiser's DeLuxe 2 x 50 ml Alberta Pure Vodka PET 1750 ml Mott's Clamato Juice (943 ml) Barefoot Cellars Pinot Grigio 750 ml Foam Key Chain Barefoot Cellars Merlot 750 ml Foam Key Chain Barefoot Cellars Shiraz 750 ml Foam Key Chain Barefoot Cellars Sauvignon Blanc 750 ml Foam Key Chain Seagrams Five Star (P.E.T) 1750 ml Crown Royal 100 ml Royal Reserve (P.E.T) 1750 ml Wiser's DeLuxe 2 x 50 ml Eco Luxury Vodka 750 ml Recyled Glass Black Velvet (P.E.T) 1750 ml Danfield's 2 x 50 ml Sourz Berry Fusion Liquor 750 ml Banff Ice 50 ml Yellow Tail Bubbles Rose 750 ml Pink Bubbles Bottle Stopper Kittling Ridge Kingsgate Sherry 750 ml Small Cask Brandy 50 ml Rossi D'Asiago Mirtillo Blueberry Schnapps 750 ml Limoncello 50 ml Grey Goose Vodka 750 ml Grey Goose La Poire 50 ml Canadian Club (P.E.T) 750 ml Baseball Caps Barefoot Bubbly Pinot Grigio 750 ml Recipe Book Amaro Averna 750 ml Averna moulded ice cube tray Alvear's Amontillado 750 ml Branded Pen Golden Wedding 1140 ml Danfield's 50 ml Prairie Organic Vodka 750 ml Drink Recipe Book Dr. McGillicuddy Fireball Whisky Shooter Liquor 375 ml Bottle Opener Zonin Sauvignon Blanc Doc 750 ml Napkin Ring Zonin Chianti Docg 750 ml Napkin Ring Sumac Ridge Cabernet Merlot VQA 750 ml Corkscrew Continued 88 Promotional Turn 6: Endless Summer

89 Value Added Program Continued Value Add available from Supplier s Representative LCBO# Description Value Add Sumac Ridge Gewurztraminer VQA 750 ml Corkscrew Vineland Estates Dry Riesling VQA 750 ml VICE Mini 50mL Cuervo Especial Silver 750 ml Cuervo Expecial Gold 50 ml Bacardi Dragonberry 750 ml Bacardi Superior 50 ml Appleton Estate V/X 750 ml Appleton Reserve 50 ml Corona Extra 6 x 330 ml Popcorn Gibson's Finest Sterling Edition 750 ml Branded CFL Team Glassware Bacardi Razz Original Raspberry Rum 750 ml Bacardi Superior 50 ml Sauza Gold Tequila 1140 ml Military Hat Absolut Vodka 1140 ml Absolut Berry Acai 50 ml Luksusowa Vodka 750 ml Zubrowka Bison Vodka 50 ml Dekuyper Peachtree 750 ml Polar Ice Vodka 50 ml Fonseca White Port 750 ml Bin 27 Fine Reserve 50 ml Campari Aperitivo 750 ml Branded Glassware Jim Beam White Label Bourbon 1140 ml Baseball Caps Bacardi Limon 750 ml Bacardi Superior 50 ml Iceberg Vodka 750 ml Dr. McGillicuddy's Peach 50 ml Skyy Vodka 750 ml X-Rated Fusion 50 ml Havana Club Anejo Reserva 750 ml Havana Club Magnet Jose Cuervo Especial Gold Tequila 750 ml Captain Morgan Spiced 50 ml Banff Ice Vodka 1750 ml Hornitos 50 ml Alize Red Passion 750 ml Designer Enviro Bags Iceberg Vodka 1750 ml Ocean Spray Juice Coupon Mott's Clamato Caesar Extra Spicy 4 Pk-B Franks Caesar Hot Sauce Mott's Clamato Caesar Original 4 Pk-B Franks Caesar Hot Sauce Peller Estates French Cross Cabernet Merlot 4000 ml Bonus 6 Issue Magazine Subscription (Canadian Living/Hockey News) Forty Creek Barrel Select Whisky 1140 ml Mountain Rock 50 ml Coronita Extra 6 x 207 ml Popcorn Corona Light 6 x 330 ml Popcorn Havana Club Anejo Blanco Havana Club Magnets Hendrick's Gin 750 ml Milagro Tequila 50 ml Vineland Estates Unoaked Chardonnay VQA 750 ml VICE Mini 50mL Peller French Cross Pinot Grigio 4000 ml Bonus 6 Issue Magazine Subscription (Canadian Living/Hockey News) Marketing & Product Guide 89

90 AIR MILES Reward Miles LCBO # Description BAM Support Programs 117 Bacardi Superior 750 ml 8 EA 125 Canadian Club 1140 ml Smirnoff Vodka 1140 ml 10 Shelf Extender 414 Pama Pomegranate Liquor 750 ml Bacardi Gold Rum 750 ml Wiser's Special Blend 750 ml Stock Sweet Vermouth Red 1000 ml Newfoundland Screech Rum 750 ml 6 Shelf Extender 5322 Aveleda Vinho Verde Fonte 750 ml Alberta Springs 750 ml Grand Macnish 750 ml Small Cask Brandy 750 ml Anselme La Fiole Du Pape Chateauneuf Pape Red 750 ml 15 Shelf Extender Peller Estates French Cross Chardonnay Carton 1000 ml XOXO Cabernet Merlot 750 ml Bolla Valpolicella 750 ml 4 BBAM Finlandia Vodka 750 ml 8 Shelf Extender Harbour Estates Sunrise Vidal/Chardonnay VQA 750 ml Osborne Santa Maria Cream Sherry 750 ml Canada Gold Whisky 750 ml Fetzer Valley Oaks Sauvignon Blanc 750 ml Prince Igor Extreme Vodka 1140 ml Canadian Club 1750 ml Pascual Toso Malbec 750 ml Chateau Des Charmes White Label Cabernet VQA 375 ml Chateau Des Charmes White Label Chard VQA 375 ml Tecate 473 ml Forty Creek Barrel Select 375 ml Wild Africa Cream Liquor 750 ml 8 Shelf Extender Russian Prince (P.E.T) 1140 ml Alberta Premium (P.E.T) 1750 ml Chateau Des Charmes Chardonnay VQA 750 ml 4 Shelf Extender Wayne Gretzky Chardonnay Unoaked VQA 750 ml Wayne Gretzky Merlot VQA 750 ml 5 EA Creekside Shiraz VQA 750 ml Peller Estates French Cross Blush Carton 1000 ml Cavit Collection Pinot Noir IGT Prov Di Pavia 750 ml Polar Ice Vodka (P.E.T) 750 ml 8 EA Spanish Quarter Red 750 ml Little Black Dress Merlot 750 ml Tuborg Green Beer 500 ml 1 90 Promotional Turn 6: Endless Summer

91 AIR MILES Reward Miles Continued LCBO # Description BAM Support Programs Two Oceans Sparkling 750 ml 5 Shelf Extender Hillebrand Artist Series Chardonnay VQA 750 ml Cookoothama Cabernet Merlot 750 ml Forty Creek Double Barrel Reserve Whisky 750 ml Harbour Estates Chardonnay VQA 750 ml Harbour Estates Cabernet Sauvignon VQA 750 ml Ridgepoint Wines Cabernet Merlot VQA 750 ml Dan Aykroyd Pinot Noir VQA 750 ml Eight Below Luxury Vodka 750 ml Frescobaldi Chianti Nipozzano Riserva 750 ml 8 Shelf Extender Carolans Irish Cream 750 ml Cellierdauphins Carte Noire Cotes Du Rhone 750 ml Bacardi Superior Rum (P.E.T) 750 ml 8 EA Golden Wedding 375 ml Jagermeister 750 ml 8 Shelf Extender Fabiano Valpolicella 1500 ml Uv Blue Raspberry Vodka 750 ml Obikwa Shiraz 1500 ml Henkell Trocken 750 ml Alexander Keith's Premium White Ale 473 ml Warsteiner Premium Lager 6 Pk-B Smirnoff Vodka (P.E.T) 1140 ml Equifera Pinot Noir VQA 750 ml 6 Shelf Extender Fuzion Alta Reserve Malbec 750 ml 3 EA Polar Ice Vodka 750 ml Smirnoff Twist Of White Grape 750 ml 6 EA Amsterdam Nut Brown Ale 473 ml Caliterra Bio Sur Reserva Especial Carmenere 750 ml Jackson-Triggs Prop Reserve Semi-Dry Riesling VQA 750 ml Montecillo Crianza La Rioja 750 ml Wayne Gretzky Riesling VQA 750 ml 4 EA Mission Hill Five Vineyards Pinot Blanc VQA 750 ml Mission Hill Five Vineyards Pinot Noir VQA 750 ml Bees Cabernet Merlot VQA 1500 ml Life Is Good Chardonnay Unoaked VQA 750 ml Paddy's Irish Red 473 ml Don Julio Reposado 750 ml 25 Shelf Extender Wente Morning Fog Chardonnay 750 ml Passion Of Portugal Rose 750 ml 3 POD Aperol 750 ml Sundance Cabernet Sauvignon 750 ml 4 Marketing & Product Guide 91

92 AIR MILES Reward Miles Continued LCBO # Description BAM Support Programs Bud Light Lime 473 ml Prince Igor Vodka (P.E.T) 1750 ml 15 Comm. Extender Conjure Cognac 750 ml 12 Discovery Ext Underberg Bitters Mini (3 x 20 ml) Fetzer Valley Oaks Zinfandel 750 ml Aveleda Vinho Verde Fonte 1500 ml Canada Gold Whisky (P.E.T) 1750 ml 15 Shelf Extender Alpenbitter No.7 (PET) 375 ml William Fevre Champs Royaux Chablis 750 ml Buton Vecchia Romagna Brandy 750 ml Cortel Napoleon VSOP Brandy 750 ml 6 Shelf Extender Bombay Sapphire London Dry 750 ml 8 EA Prince Igor Vodka 375 ml Jaboulet Cotes Du Rhone Parallele ml Islay Mist Scotch 8 Year Old 750 ml Black Tower Rivaner 750 ml Baden Gewurztraminer Qba 750 ml Yvon Mau Merlot VdP 750 ml 3 Comm. Extender Sweet Rodrigues Blueberry Wine 750 ml Two Oceans Sauvignon Blanc 750 ml Two Oceans Cabernet Sauvignon/Merlot 750 ml Santa Rita Reserva Chardonnay 750 ml Banff Ice Vodka 750 ml Bolla Pinot Grigio Delle Venezie 750 ml 4 BBAM Pierre Sparr Gewurztraminer 750 ml Jackson-Triggs Prop Select Merlot 750 ml 5 Shelf Extender Appleton Estate V/X 1750 ml Sol 6 x 330 ml Belvedere Vodka 750 ml 15 Shelf Extender Dr. Mcgillicuddy Fireball Whisky Shooter Liquor 750 ml Chateau Des Charmes Cabernet/Merlot VQA 750 ml Whistler Premium Export Lager 6 Pk-B Lejay Cassis Creme De Cassis De Dijon 200 ml Kronenbourg ml Sourz Apple Liquor 750 ml 6 Shelf Extender Patriarche Pinot Noir VdP Obikwa Sauvignon Blanc 750 ml Obikwa Shiraz 750 ml 5 Comm. Extender Gray Fox Merlot 750 ml Gray Fox Cabernet Sauvignon 750 ml 4 Shelf Extender Long Flat Shiraz 750 ml 5 92 Promotional Turn 6: Endless Summer

93 AIR MILES Reward Miles Continued LCBO # Description BAM Support Programs Cabo Wabo Reposado Tequila 750 ml 25 EA Dr McGillicuddy French Kiss Vanilla Schnapps 750 ml Fat Bastard Shiraz VdP 750 ml 5 Shelf Extender Jackson-Triggs Methode C.C. Sparkling VQA 750 ml 5 EA Veuve Clicquot Brut Champagne 750 ml Reif Estate Cabernet/Merlot VQA 750 ml Peller Estates Family Series Chardonnay VQA 750 ml Peller Estates Family Series Cab Franc VQA 750 ml Mezzomondo Negroamaro Salento Igt 750 ml 3 Shelf Extender Appleton Estate V/X Jamaica Rum 3000 ml Amaro Montenegro Liqueur 750 ml Wyborowa Exquisite Vodka 750 ml 20 Shelf Extender, IMAGE Carolans Irish Cream 375 ml Danzka Cranberyraz Vodka 750 ml 6 Shelf Extender Danzka Grapefruit Vodka 750 ml Danfield's Private Reserve Small Batch 750 ml Prince Igor Extreme Vodka 750 ml 8 EA Patron Xo Cafe Tequila Liqueur 750 ml 15 EA Broker s Premium London Dry Gin 750 ml 5 Discovery Ext Amarula Cream 1140 ml Cat's Pee On A Gooseberry Bush Sauvignon Blanc 750 ml Fish Eye Pinot Grigio 750 ml Gray Fox Chardonnay 750 ml Errazuriz Max Reserva Shiraz 750 ml Kozel Beer 500 ml Relax Riesling 750 ml Sterling Vintner s Merlot 750 ml 6 Shelf Extender Yalumba Y Series Shiraz/Viognier 750 ml Philippe De Rothschild Pinot Noir VdP 750 ml Concilio Pinot Grigio Trentino Doc 750 ml Stormy Bay Cabernet Sauvignon 750 ml Ciao Bianco Pinot Grigio Carton 1000 ml Mike's Light 4 Pk-B Magners Original Irish Cider 500 ml Bud Light 6 Pk-B 4 Shelf Extender Marketing & Product Guide 93

94 Bundling AIR MILES Reward Miles BBAM Option 1 LCBO# Description BAM Approved Bolla Valpolicella 750 ml Bolla Pinot Grigio Delle Venezie 750 ml 4 BBAM Amount Total BBAM Grey Goose Vodka 1750 ml Big Rock Grasshopper Wheat Ale 6 x 341 ml Complete details about the Bundling Bonus AIR MILES (BBAM) support program are published on In Summary: Option 1 - Buy the two listed products at the same time and receive the BBAM Option 2 - Buy two of the same listed product and receive the BBAM Option 3 - Buy three of the same listed product and receive the BBAM Option 4 - Buy two of the three listed products and receive the BBAM 94 Promotional Turn 6: Endless Summer

95 Necktags LCBO# Description Support Programs NT Approved Durbanville Hills Shiraz 750 ml Wine to Water (help provide clean water to needy around the world) Chateau Timberlay 750 ml Terre Vitis Fetzer Valley Oaks Pinot Grigio 750 ml Green/Eco Absolut Pears Vodka 750 ml Recipe Absolut Mango Vodka 750 ml Recipe Wyndham Estate Bin 222 Chardonnay 750 ml Contest Wyndham Estate Dinner with Chef Corbin Contest Wyndham Estate Bin 525 Shiraz Grenache 750 ml Contest Wyndham Estate Dinner with Chef Corbin Contest Southern Comfort 750 ml Recipe Book Bols Creme De Cacao White 750 ml Cocktails Wyndham Estate Bin 444 Cabernet Sauvignon 750 ml Contest Wyndham Estate Dinner with Chef Corbin Contest Victoria Gin 750 ml Winning Gin Cocktail Recipe Ogier Cotes Du Ventoux Rose 750 ml Breast Cancer Research Foundation Donation Piat D'Or Chardonnay 750 ml Tasting Notes & Recipes Piat D'Or Chardonnay 1500 ml Tastings Notes & Recipes Piat D'Or Merlot 1500 ml Tasting Notes & Recipes Piat D'Or Merlot 750 ml Tasting Notes & Recipes Domaine Bassac Organic Cabernet Sauvignon 750 ml EA, Living Organic Sawmill Creek Pinot Grigio Chardonnay 1500 ml Contest Chalet Contest Neck Tag Gibson's Finest Sterling Edition 1140 ml CFL Contest Necktag Gibson's Finest Sterling Edition 750 ml Value Add CFL Contest Wyndham Estate Bin 555 Shiraz 750 ml Contest Wyndham Estate Dinner with Chef Corbin Contest Gibson's Finest Sterling Edition 1750 ml CFL Contest Necktags Durbanville Hills Sauvignon Blanc 750 ml Wine to Water (help provide clean water to needy around the world) Absolut Citron Vodka 750 ml Recipe Fetzer Valley Oaks Chardonnay 750 ml Green/Eco Bols Blue Curacao 750 ml Cocktail Wyndham Estate Bin 999 Merlot 750 ml Contest Wyndham Estate Dinner with Chef Corbin Contest Fetzer Valley Oaks Cabernet Sauvignon 750 ml Green/Eco Jose Cuervo Especial Gold Tequila 1140 ml New Lower Price Herradura Reposado Tequila 750 ml Casa Herradura Premium Tequila Sogrape Vila Regia 750 ml Accolade Galliano 375 ml Cocktails Wyndham Estate Bin 555 Shiraz 1500 ml Contest Wyndham Estate Dinner with Chef Corbin Contest Absolut Apeach Vodka 750 ml Recipe Chateau De Montgueret Cremant De Loire Brut 750 ml Recipe Kir Royal McGuinness Apricot Brandy 750 ml Recipe McGuinness Creme De Banane 750 ml Recipe McGuinness Creme De Cacao Brown 750 ml Recipe McGuinness Cherry Brandy 750 ml Recipe McGuinness Creme De Menthe Green 750 ml Recipe Marketing & Product Guide 95

96 Contests LCBO # Description Wyndham Estate Bin 222 Chardonnay 750 ml Support Program Necktag, Contest Wyndham Estate Bin 525 Shiraz Grenache 750 ml Necktag, Contest Wyndham Estate Bin 444 Cabernet Sauvignon 750 ml Moosehead Light Lime 6 x 341 ml Sawmill Creek Pinot Grigio Chardonnay 1500 ml Wyndham Estate Bin 555 Shiraz 750 ml Wyndham Estate Bin 999 Merlot 750 ml Wyndham Estate Bin 555 Shiraz 1500 ml Necktag, Contest Shelf Extender, Contest Necktag, Contest Necktag, Contest Necktag, Contest Necktag, Contest Contest Approved Necktag-Contest : Win dinner for you and 5 friends cooked by Chef Corbin Necktag-Contest : Win dinner for you and 5 friends cooked by Chef Corbin Necktag-Contest : Win dinner for you and 5 friends cooked by Chef Corbin End Aisle/Shelf Extender: Ted Reader Napolean BBQ Giveaway Necktag-Contest : Enter to Win a Trip to Sawmill Creek Chalet Necktag-Contest : Win dinner for you and 5 friends cooked by Chef Corbin Necktag-Contest : Win dinner for you and 5 friends cooked by Chef Corbin Necktag-Contest : Win dinner for you and 5 friends cooked by Chef Corbin 96 Promotional Turn 6: Endless Summer

97

98 The Autumn 2010 issue of FOOD & DRINK will be distributed in stores September 8, PLEASE DO NOT DISPLAY THE ISSUE PRIOR TO THIS DATE. Features: Savour flavours of fall in this casual dinner menu From fish to meat, tender main courses are easily achieved whether rolled or tied Discover Ontario s standout varietals along with favourite shops, restaurants, and hotels in wine country Relish something new this Thanksgiving, vegetarian fare partnered with Ontario wines Taste a variety of delicious cocktails each showcasing the versatility of Ontario wines This issue should be merchandised prominently in the magazine stands. The stands should be positioned in the selling area of the store. If your store does not have a stand, please display FOOD & DRINK at all checkouts, customer service and the Info centre. Once your supply has been depleted, please store the stand until the next issue arrives in store. Do not use the stand to display other materials. To request additional copies once your original supply has run out, please wayne. leek@lcbo.com. Your should include the following information: Store # and contact name # of additional copies and why English or French edition We will distribute the magazines equitably among all store who request overs 10 days after original distribution. As supply is limited, please understand that stores may not receive the quantity requested. Watch for the Holiday 2010 issue of FOOD & DRINK, which will be in stores on Wednesday, November 10 th. 98 Promotional Turn 6: Endless Summer

99 LCBO# Description Price MATCHMAKER MATCHES - all matches from stories Vineland Cabernet Franc VQA $12.95 (VE) Henry of Pelham Sauvignon Blanc VQA $ Hillebrand Artist Series Gamay Noir VQA $ Amsterdam Nut Brown Ale (473 ml) $ Vineland Estates Semi Dry Riesling VQA $ Astoria Prosecco La Robinia $ Nickel Brook Organic Lager (473 ml) $ Fielding Estate Gewürztraminer VQA $ Domaine Pinnacle Ice Cider (375 ml) $ Calvados Boulard $ Coyote s Run Unoaked Chardonnay VQA $ Megalomaniac Homegrown Riesling VQA $ Bersano Barbera D Asti $ Trius Brut VQA $ Antinori Toscana IGT $ Angels Gate Cabernet Merlot VQA $ Louis Jadot Mâcon-Villages Chardonnay $ Stoney Ridge Warren Classic Pinot Noir VQA $ Wellington Special Pale Ale (473 ml) $ Pfaffenheim Pinot Blanc Cuvée Chevalier $ Colio Lake & River Series Cabernet Franc VQA $ Segura Viudas Brut Reserva Cava Sparkling $14.45 (VE) 1578 Flat Rock Cellars Twisted White VQA $ Chimay White Cap (330 ml) $ Henry of Pelham Cuvée Catharine Brut Rosé VQA $ Black Oak Nut Brown Ale (6 pk) $ Stoneleigh Marlborough Pinot Noir $ Cave Spring Dry Rosé VQA $ Crémant Cidrerie St-Nicolas (750 ml) $ Peller Estates Ice Cuvée VQA $ Rosemount Diamond Cellars Grenache/Shiraz $13.00 (VE) Conundrum Napa Valley $23.95 (VE) Stratus Red Icewine (200 ml) $ Pine Farms Winery Iced Apple (375 ml) $29.95 *Prices subject to change. Marketing & Product Guide 99

100 LCBO# Description Price (VE) Tommasi Ripasso Valpolicella Classico Superiore $ Pelee Island Gamay Noir/Zweigelt VQA $ Castello Di Neive Barbaresco DOCG $ Wayne Gretzky Merlot VQA $15.95 (VE) Duca Di Castelmonte Cent Are Nero D Avola $ Eastdell Estates Rosé VQA $10.95 (VE) Henry of Pelham Reserve Baco Noir VQA $ Peter Lehmann Clancy s Red Shiraz/Cabernet/Merlot $ Maraska Stara Sljivovica $ Dr. McGillicuddy French Kiss Vanilla Schnapps $18.95 GLOBETROTTING Bruichladdich Laddie Classic $ Hennessy Black Cognac $ Pelee Island Lighthouse Cabernet Franc VQA $ Megalomaniac Homegrown Riesling VQA $ Fielding Estate Gewürztraminer VQA $ Erdinger Dunkel Weissbier (500 ml) $ Vextini Sicilian Kiss $14.95 (VE) Robert Mondavi Cabernet Sauvignon $32.95 (VE) E. Guigal Côtes Du Rhône $16.95 A PERFECT PAIR Pelee Island Late Harvest Vidal VQA $11.95 WHAT TO DRINK Trius Brut VQA $24.95 (V) Huff Estates 2007 South Bay Chardonnay $29.95 N/A Vineland Estates 2007 Cabernet Franc Reserve available at the winery only DINNER FROM THE GARDEN Open Riesling Gewürtraminer VQA $ Angels Gate Gewürztraminer VQA $ Konzelmann Riesling VQA $ Innsikillin Pinot Noir VQA $ Jackson-Triggs Reserve Meritage VQA $ Kittling Ridge Icewine and Brandy (375 ml) $ Southbrook Framboise (375 ml) $ Henry of Pelham Cuvée Catharine Brut VQA $29.95 *Prices subject to change. 100 Promotional Turn 6: Endless Summer

101 LCBO# Description Price ONTARIO WINE CLASSICS Vineland Estates Dry Riesling 2008 VQA $ Fielding Estate Riesling VQA $ Inniskillin Late Autumn Riesling VQA $12.95 (VE) Cave Spring Estate Bottled Riesling VQA $ Trius Unoaked Chardonnay 2008 VQA $ Kacaba Unoaked Chardonnay 2008 VQA $ Château des Charmes Estate Chardonnay 2007 VQA $ Henry Of Pelham Pinot Noir 2008 VQA $ Stoney Ridge Warren Classic Pinot Noir 2007 VQA $ Alvar Pinot Noir 2008 VQA $ Château des Charmes Estate-Bottled Cabernet Franc 2007 VQA $ Henry of Pelham Cabernet Franc 2006 VQA $ Trius Cabernet Franc 2008 VQA $ Mastronardi Cabernet Franc 2007 VQA $13.05 (VE) Inniskillin Vidal Icewine 2006 VQA (375 ml) $49.95 (VE) Henry of Pelham Riesling Icewine 2007 VQA (375 ml) $49.95 (VE) Stratus Red Icewine (200 ml) $39.95 WINE: BLENDED FOR GREATNESS Cave Spring Cabernet Merlot 2007 VQA $15.95 (VE) Hillebrand s 2008 Trius Red $ Sibling Rivalry Red VQA $ Waves 2007 Red VQA $ Angels Gate Cabernet Shiraz 2007 VQA $ Southbrook Cabernet Merlot Shiraz 2006 VQA $ Malivoire Red 2008 VQA $ Colio Lake & River Series River Rock Red $10.95 (V) Stratus Red VQA $ Union White VQA $ Malivoire White VQA $15.05 (VE) 1578 Flat Rock Cellars Twisted White 2008 VQA $ Inniskillin Brae Blanc Reserve VQA $ Palatine Hills Riesling Traminer 2008 VQA $14.05 (V) Wildass White 2006 VQA $19.95 *Prices subject to change. Marketing & Product Guide 101

102 LCBO# Description Price SPIRITS: TRANSFORMING WHISKY Canadian Club Classic $ Alberta Premium $ Tullamore Dew Irish Whiskey $ Jameson year old $ The Macallan 12-year-old Highland Single Malt Scotch whisky $ The Famous Grouse $ Jim Beam White Label Bourbon $ Maker s Mark Kentucky Bourbon $47.15 BEER: BETTER WITH BEER Pilsner Urquell (500 ml) $ Creemore Pilsner (473 ml) $ St. Ambroise Pale Ale (4 pk) $ Devil s Pale Ale (473 ml) $ Muskoka Premium Lager (473 ml) $ Dos Equis Lager (6 pk) $12.20 MATCHMAKER: SOUP IT UP (V) Megalomaniac Narcissist Riesling VQA $ Cono Sur Viognier $ Great Lakes Pumpkin Ale (650 ml) $ Henry of Pelham Pinot Noir VQA $ Château des Charmes Gamay Noir Droit VQA $ Guinness Draught (4 pk) $ Chivite Gran Feudo Rosado $ Marqués de Riscal Rueda Verdejo $ Estrella Damm Lager (500 ml) $2.25 *Prices subject to change. 102 Promotional Turn 6: Endless Summer

103 D isplay Table M erchandising G uidelines

104 Merchandising Display Tables Program Overview The display guidelines contained in this booklet provide direction on merchandising Nesting and Promo Tables effectively for each Promotional Turn. Nesting and Promo Table displays provide additional opportunities for incremental sales and are major components of the store environment and shopping experience. Participating Stores* 1, 10, 15, 21, 22, 31, 35, 38, 40, 57, 115, 149, 164, 171, 185, 187, 198, 200, 212, 226, 249, 252, 253, 265, 329, 334, 340, 344, 346, 355, 360, 361, 367, 371, 373, 378, 388, 390, 393, 412, 416, 417, 432, 438, 445, 495, 511, 522, 523, 525, 536, 542, 544, 545, 555, 556, 573, 575, 579, 590, 601, 617, 619, 623, 624, 631, 632, 703, 771 *Not all stores participate in all programs. Visual Merchandising Team If you have any questions, please contact your store s Regional Visual Merchandiser or Julia Coates at Promotional Turn 6: Endless Summer

105 Merchandising Display Table Guidelines Display Table Themes The new Nesting Table Map on page 113 is used for all of the Nesting Table layouts. The products have been selected by Category Management and arranged by Visual Merchandising according to the like-with-like and colour/size/ type principles to accomplish a balanced, easy-to-shop display. Please merchandise the tables according to the themes provided. These themes have been selected to integrate with the Promotional Theme and to maximize sales potential. Product Orders For each Nesting Table, please order two or three cases of each of the participating products. For each Promo Table, please order two or three cases of each of the six to eight participating products. The Store Manager may modify product selections, based on customer buying patterns and demographics but alternative products should match the theme. Example of Nesting Table Marketing & Product Guide 105

106 Product Placement Avoid spreading products over the entire table. Too many facings of the same product will make the display seem cluttered, dulling the impact of the products being promoted. By following the basic principle of like product with like product, you will accomplish a themed, fully stocked and customer-friendly fixture. Remember to consider the colour, size and type when building your display. Placing complementary colours next to each other also enhances the look of the display. Items on the Display Tables should not compete with each other. Nesting Table Baskets All nesting tables must have a basket on each corner of the table. Select one product to merchandise in each basket complementing the theme. Sign the product with metal sign holders and black sign inserts. Each medium sized basket holds two cases of 750 ml product or one case of 1000 ml /1500 ml product. Merchandising Display Table Guidelines Example of colour, size, type Example of like with like Example of basket with sign Continued 106 Promotional Turn 6: Endless Summer

107 Market Place Fixtures Merchandising Market Place Fixture Participating Stores 329 Market Place (Centre Area) Please use this premium selling space to highlight products that are from the Endless Summer promotion. These products may be chosen at your discretion, but be sure to feature themed products on these fixtures. Please choose 12 to 24 brands per fixture. Market Place (Store 329) Marketing & Product Guide 107

108 Turn 2 (PT6, PT7, PT8 2010) Brand Hi Lite Program Display Location Promotion Dates: August 15 - November 6, 2010 The second turn for 2010 of the Brand Hi Lite program is starting in P6. These premium displays extend out of the regular shelving and are crowned by a branded backlit picture. Participating Stores The following chart explains where the participating stores install the Brand Hi Lites. Product #1 Gentleman Jack #2 Belvedere Vodka #3 Absolut #4 Sobieski #5 Tanqueray Store #21 In Rum Section Between Gin & Vodka In Vodka Section Between Brandy & Scotch In Whisky Section Store #187 Near French Red & White Wine Between Burdungy & Languedoc Near Italy Red Near Scotch In Canadian Whisky Section #6 Lambs NA NA Store #334 In Whisky Section In Scotch Section Near French Wines In French Wines Section In Italy Wines Section In Italy Wines Section Store #346 Near Gin/ Vodka Near Vodka/ Rum Near Scotch/ Rum In Canadian Whisky Section NA Store #445 Near Gifts Near Vodka Near Vodka/ Gin Near Rum/ Brandy/ Cognac Near Whisky Store #590 Between Brandy/Cognac & Scotch In Whisky Section Between Gin & Vodka In Vodka Section Between Vodka & Gifts NA NA NA Please advise your store s Regional Visual Merchandiser if the sections above have changed due to replanograming or otherwise. 108 Promotional Turn 6: Endless Summer

109 Brand Hi Lite Program Product Placement Please merchandise products selections as indicated on each shelf for all brand hi lite displays. Brand Hi Lite #1 Gentleman Jack Brand Hi Lite #2 Belvedere Shelf LCBO # Description Format Cases Shelf #1 (Top) Jack Daniel s Sour Mash 750 ml 2 cases Shelf # Jack Daniel s Single Barrel 750 ml 2 cases Shelf # Gentleman Jack 750 ml 2 cases Shelf # Gentleman Jack 750 ml 2 cases Shelf # Jack Daniel s Sour Mash 750 ml 2 cases Shelf LCBO # Description Format Cases Shelf #1 (Top) Belvedere Vodka 750 ml 2 cases Shelf # Belvedere Vodka 750 ml 2 cases Shelf # Belvedere Vodka 750 ml 2 cases Shelf # Belvedere Vodka 1750 ml 2 cases Shelf # Belvedere Vodka 1750 ml 2 cases Marketing & Product Guide 109

110 Brand Hi Lite Program Product Placement Continued Please merchandise products selections as indicated on each shelf for all brand hi lite displays. Brand Hi Lite #3 Absoult Brand Hi Lite #4 Sobieski Vodka Shelf LCBO # Description Format Cases Shelf #1 (Top) Absolut Vodka 750 ml 2 cases Shelf # Berri Acai 750 ml 2 cases Shelf # Absolut Vodka 750 ml 2 cases Shelf # Absolut Vodka 750 ml 2 cases Shelf # Absolut Vodka 1140 ml 2 cases Shelf LCBO # Description Format Cases Shelf #1 (Top) Sobieski Vodka 750 ml 2 cases Shelf # Sobieski Vodka 750 ml 2 cases Shelf # Sobieski Vodka 750 ml 2 cases Shelf # Sobieski Vodka 750 ml 2 cases Shelf # Sobieski Vodka 750 ml 2 cases 110 Promotional Turn 6: Endless Summer

111 Brand Hi Lite Program Product Placement Continued Please merchandise products selections as indicated on each shelf for all brand hi lite displays. Brand Hi Lite #5 Tanqueray Brand Hi Lite #6 Lamb s Shelf LCBO # Description Format Cases Shelf #1 (Top) 2691 Tanqueray Dry Gin 750 ml 2 cases Shelf # Tanqueray No. Ten Gin 750 ml 2 cases Shelf # Tanqueray Dry Gin 750 ml 2 cases Shelf # Tanqueray Dry Gin 750 ml 2 cases Shelf # Tanqueray Dry Gin 1140 ml 2 cases Shelf LCBO # Description Format Cases Shelf #1 (Top) 5009 Lamb s White 750 ml 2 cases Shelf # Lamb s Black Sheep 750 ml 2 cases Shelf # Lamb s White 750 ml 2 cases Shelf # Lamb s White 750 ml 2 cases Shelf # Lamb s White 1140 ml 2 cases Marketing & Product Guide 111