MARKETING & PRODUCT GUIDE. PT13: February 27 - March 24, 2011

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1 MARKETING & PRODUCT GUIDE PT13: February 27 - March 24, 2011 DISPLAY TABLE EDITION SOLD SPACE PROGRAM ON PROMO FIXTURE: Canadian Whisky - Mini Thematic

2 Marketing & Product Guide February 27 - March 26, 2011 For P13, our objective is to dispel the misconception that wines from Chile and Argentina are the same. We will showcase Chile and Argentina as distinct countries. Each country s unique climate produces very different wines that reflect local expressions. The quality for less perception has resonated with customers. It is time to explain that there is quality to be had at every price point. We want to convince customers to trade up to slightly higher price points, so they can discover that with just a few dollars more, the quality goes up exponentially. Both countries offer a diverse selection of varietals. Each country has their popular, signature varietals: Argentina (Malbec & Torrontes) and Chile (Carmenere) as well as each offering their own take on Cabernet Sauvignon, Merlot and Chardonnay.

3 CANADIAN WHISKY - MINI THEMATIC - SOLD SPACE PROGRAM The Mini-Thematic Program is sold to the trade and should be maintained like the other Sold Space Displays (End Aisles, Hero Display, Pod Displays, Extenders). Products participating in the Mini-Thematic program are promoted on the Promotional Fixture. If the featured products are not listed: Stores are now required to order and merchandise them on the Promotional Fixture. Products are not force-allocated. The 1-in/1-out rule does not apply on the promotional fixture. Products brought in for the promotion should not be merchandised in-section. During P13, eight Canadian Whiskies are being promoted through the Mini-Thematic Program. See page 23 for more details. BONUS AIR MILES REWARD MILES MIXED DRINK FIXTURE Continue to use one of the Mixed Drink Fixtures to merchandise products on the Bonus AIR MILES Reward Miles support program. Select new products for P13 at the Store Manager s discretion. The blue bin ticket strip (re-order# ) remains in place for P13. See page 15 for more details. 2 Promotional Turn 13

4 Promotional Sign Gallery All of the Promotional Sign Components that are available for re-order have a re-order number. If a sign component is missing or damaged call the Contact Centre ( ) and quote the re-order number. Please have a copy of the Marketing & Product Guide on hand. Thank you. Note: Some images were unavailable when this guide was printed. A complete Promotional Sign Gallery will be available as a PDF in an upcoming Sales & Marketing Newsletter. Music The music of Period 13 features Latin and South America with nods to Chile and Argentina. From the sultry tango to the breezy songs of Brazil - to hot and spicy salsa and mambo from Cuba to South American folk, Latin/ electronica, to even some classics, this welcome musical mix is guaranteed to put some much needed heat in our cold, wintery days.

5 Promotional Signs - End Aisles Component End Aisle Backer Cards Dimensions: 30 w x 24 h FOOD & DRINK Header Card Dimensions: 18-3/16 w X 20-1/16 h FOOD & DRINK A Frame Sign Dimensions: 25 w X 5.5 h End Aisle Products Re-order Code EA - Generic Taste the Difference Argentina Chile EA01 Callia/35 South EA02 Vina Carmen/Casillero Del Diablo/Errazuriz EA03 Pascual Toso/Fuzion Alta/Trapiche EA04 Errazuriz/Casa Lapostolle/Xplorador EA05 Tilia/Trapiche/Bodega Norton EA06 Santa Rita /Montes Classic/Gato Negro EA07 Fuzion Alta/Tilia/La Puerta EA08 Montes Classic/Casa Lapostolle/Errazuriz Max EA09 Pascual Toso/Graffigna Centenario/Misterio EA10 Cono Sur/Santa Carolina/Santa Rita EA11 Pascual Toso/Graffigna Centenario/Bodega J&F Lurton EA12 Caliterra/Carmen/Santa Carolina EA13 Marcus James/Trapiche Reserve/Masi Tupungato EA14 Santa Rita/ Santa Carolina/Cono Sur EA15 Fuzion/Pascual Toso/Argento EA16 Casillero Del Diablo/Errazuriz/Santa Carolina EA17 Misterio/Auka/Fuzion Alta EA18 Caliterra/Santa Rita/Santa Carolina EA19 Pascual Toso/Fuzion/ Trivento EA20 PKNT/Gato Negro/Casillero Del Diablo FOOD & DRINK Fixture FOOD & DRINK A Frame Fixture English/Bilingual English/English: English/French: Promotional Turn 13

6 Promotional Signs - at Store Entrance Component Where to install sign Re-order Code Images Hero Display Hero Display Banner Stand Insert IMAGE UNAVAILABLE Dimensions: 20 w x 70 h Pricer Cards Dimensions: 8 w x 7 h Thematic Banner Stand Insert Dimensions: 20 w x 70 h Backlit / Tasting Bar Dimensions: 22 w x 33 h SR Cling Vinyl Please Drink Responsibly Santa Carolina Carmenere Reserva Fuzion Organic Malbec Cabernet 750 Hero Display 2 signs (one for each product) Thematic Banner Stand (store entrance) Install in the frame on the portable tasting bar. Some stores will be equipped with a backlit sign holder On Exit Door English: French: REFER TO UPCOMING SAM NEWSLETTER IMAGE UNAVAILABLE REFER TO UPCOMING SAM NEWSLETTER IMAGE UNAVAILABLE REFER TO UPCOMING SAM NEWSLETTER IMAGE UNAVAILABLE REFER TO UPCOMING SAM NEWSLETTER Marketing & Product Guide 5

7 Promotional Signs - Exterior Signs Component Where to install sign Re-order Code Images Exterior Banner ALTERNATE BETWEEN Salud! Chile VERSIONS Banners: 43 w x 87 h Exterior Banner Hola! Argentina Banners: 43 w x 87 h Show Card Salud! Chile / Hola! Argentina Dimensions: 28 w x 45 h Exterior Transparency Salud! Chile Exterior Transparency Hola! Argentina ALTERNATE BETWEEN VERSIONS Install in the windows on the hangers or in the frames. Only for Stores 452, 483, 528, 568 Only for Stores 452, 483, 528, Promotional Turn 13

8 Promotional Signs - Exterior Signs Marketing & Product Guide 7

9 Promotional Signs Perimeter Component Where to install sign Re-order Code Images Perimeter Banner On the hangers around the Salud! Chile periphery of the store. IMAGE UNAVAILABLE ALTERNATE BETWEEN VERSIONS REFER TO UPCOMING Dimensions: SAM NEWSLETTER 30 w x 30 h Perimeter Banner Hola! Argentina Dimensions: 30 w x 30 h Perimeter Transparency Square: Salud! Chile Dimensions: 28.5 w x 28.5 h Perimeter Transparency Square: Hola! Argentina Dimensions: 28.5 w x 28.5 h On the hangers around the periphery of the store. ALTERNATE BETWEEN VERSIONS In the light boxes around the periphery of the store. ALTERNATE BETWEEN VERSIONS In the light boxes around the periphery of the store. ALTERNATE BETWEEN VERSIONS IMAGE UNAVAILABLE REFER TO UPCOMING SAM NEWSLETTER IMAGE UNAVAILABLE REFER TO UPCOMING SAM NEWSLETTER IMAGE UNAVAILABLE REFER TO UPCOMING SAM NEWSLETTER 8 Promotional Turn 13

10 Promotional Signs Perimeter Transparencies Component Where to install sign Re-order Code Images Perimeter Transparency In the light boxes around Horizontal: the periphery of the store. IMAGE UNAVAILABLE Salud! Chile REFER TO UPCOMING ALTERNATE BETWEEN SAM NEWSLETTER Dimensions: VERSIONS 45.5 w x 28.5 h Perimeter Transparency Horizontal: Hola! Argentina Dimensions: 45.5 w x 28.5 h Transparency Vertical: Salud! Chile Dimensions: 28.5 w x 45.5 h Transparency Vertical: Hola! Argentina Dimensions: 28.5 w x 45.5 h In the light boxes around the periphery of the store. ALTERNATE BETWEEN VERSIONS In the light boxes around the periphery of the store. ALTERNATE BETWEEN VERSIONS Only for Store 486 In the light boxes around the periphery of the store. ALTERNATE BETWEEN VERSIONS Only for Store IMAGE UNAVAILABLE REFER TO UPCOMING SAM NEWSLETTER IMAGE UNAVAILABLE REFER TO UPCOMING SAM NEWSLETTER IMAGE UNAVAILABLE REFER TO UPCOMING SAM NEWSLETTER Marketing & Product Guide 9

11 Promotional Signs - Power Aisle Component Where to install sign Re-order Code Images Pod Display Backers Power Aisle or prominent locations of the store. Cross Backer Card A Errazuriz Estate Sauvignon Blanc 750 B Errazuriz Estate Merlot 750 C Errazuriz Estate Chardonnay 750 PRODUCT A fills two spots on the Cross Merchandiser A C Pod Display Backers Cross Backer Card Pod Display Backers Cross Backer Card Pod Display Pricer Cards Dimensions: 8 w x 7 h Power Aisle Banner Salud! Chile Dimensions: 45 w x 30 h Power Aisle Banner Hola! Argentina Dimensions: 45 w x 30 h Power Aisle or prominent locations of the store A Cono Sur Viognier 750 B Cono Sur Shiraz 750 C Cono Sur Merlot 750 PRODUCT A fills two spots on the Cross Merchandiser Power Aisle or prominent locations of the store A Fresita 750 B Fresita 200 C Pascual Toso Malbec Rose Sparkling 750 D Cono Sur Sparkling 750 On Pod cut cases, in front of participating product Over the central aisle. Alternate between countries. Over the central aisle. Alternate between the cocktails and the image of the woman signs in kit A C A C B A B A B D IMAGE UNAVAILABLE REFER TO UPCOMING SAM NEWSLETTER IMAGE UNAVAILABLE REFER TO UPCOMING SAM NEWSLETTER 10 Promotional Turn 13

12 Promotional Signs - Mixed Drink NO CHANGE NO CHANGE NO CHANGE Component Where to install sign Re-order Code Images Mixed Drink Drum Sign Mixed Drink Fixture #1 Bonus AIR MILES Reward Miles Dimensions: 48 w x 6 3/8 h Mixed Drink Poster Bonus AIR MILES Reward Miles Dimensions: 22 w x 39.5 h Mixed Drink Blue Strip Bonus AIR MILES Reward Miles Dimensions: Roll Mixed Drink Drum Sign Vive la Difference Dimensions: 48 w x h Mixed Drink Poster Vive la Difference Dimensions: 22 w x 39.5 h Mixed Drink Fixture # Mixed Drink Fixture #1 Sign remains in place for P Mixed Drink Fixture # Mixed Drink Fixture # IMAGE UNAVAILABLE REFER TO UPCOMING SAM NEWSLETTER IMAGE UNAVAILABLE REFER TO UPCOMING SAM NEWSLETTER Marketing & Product Guide 11

13 Promotional Signs - Ontario Wine Component Where to install sign Re-order Code Images Superstars Kit Includes: Backer cards x 2 Shelf Talkers Pricer Cards Recipe Cards Cut case display at VQA Cube Complete Kit: Shelf Talkers Only: Dimensions: 14 w x 24 h Popular Pick Kit Includes: Backer cards x 1 Dimensions: 14 w x 24 h golocal FSI Fixture VQA golocal Category Signs x 2, VQA cube centre sign x 1 Shelf Talkers 5 W x 4 H Bundles of 4 x 2 per kit, VQA Recipe Cards per bundle x 1 bundle per kit Cut case display in Ontario Section One end of the VQA fixture (Participating stores only) Complete Kit: REUSE P12 SIGNS NO CHANGE 12 Promotional Turn 13

14 Promotional Signs - Promotional Fixture (NOW SOLD SPACE) Component Where to install sign Re-order Code Images Promo Fixture Sign - Short Canadian Whisky Premium Collection Dimensions: 28 w x 6 3/8 h Promo Fixture Sign - Long Canadian Whisky Premium Collection Dimensions: 43 w x 6 3/8 h Promo Fixture & In-Section Shelf Talkers Dimensions: 5 w x 4 h Perpendicular Shelf Talkers Canadian Whisky Premium Collection Dimensions: 3.5 w x 6 h In-Section Brochures Canadian Whisky Premium Collection Dimensions: 5 w x 8 h Promo Fixture Sign - Short Gifts Dimensions: 28 w x 6 3/8 h Promo Fixture Note: The promo fixture is now part of the Mini- Thematic sold space program - PARTICIPATION IS MANDATORY in stores with the fixture. Promo Fixture Note: The promo fixture is now part of the Mini- Thematic sold space program - PARTICIPATION IS MANDATORY in stores with the fixture. Promo Fixture and in-section in front of participating products. Install in the Canadian Whisky Sections of the store with a perpendicular shelf talker clip available from Central Supply (#691451) In the Canadian Whisky section in the Extended Shelf Brochure Holder available from Central Supply ( ) Promo Fixture (Above featured Gifts) (7 per kit) (5 per kit) (50 per kit) IMAGE UNAVAILABLE REFER TO UPCOMING SAM NEWSLETTER IMAGE UNAVAILABLE REFER TO UPCOMING SAM NEWSLETTER IMAGE UNAVAILABLE REFER TO UPCOMING SAM NEWSLETTER IMAGE UNAVAILABLE REFER TO UPCOMING SAM NEWSLETTER IMAGE UNAVAILABLE REFER TO UPCOMING SAM NEWSLETTER IMAGE UNAVAILABLE REFER TO UPCOMING SAM NEWSLETTER Gift Card Insert In the acrylic merchandiser on the cash desks GFT100 IMAGE UNAVAILABLE Dimensions: 5 w x 8 h REFER TO UPCOMING SAM NEWSLETTER Marketing & Product Guide 13

15 Promotional Signs On-Shelf Signs Location Signs Message Component Specifications Re-order Images On shelf Pre-printed Limited Time Offer Bin Tags Bin Tags 5 w x 1 h (151 Versions) On shelf Pre-printed Air Miles Bin Tags Bin Tags 5 w x 1 h (141 Versions) On shelf Pre-printed New Product Bin Tags Bin Tags 5 w x 1 h (7 Versions) On shelf Pre-printed Bundling Bonus Air Miles Shelf Talkers Shelf Talkers 5 x (10 Versions) On shelf Pre-printed IMAGE Shelf Talkers Shelf Talkers 5 x (Red Border, 20 Versions) On shelf Pre-printed Taste the Difference (71 versions) Pricer Cards - 8 x On shelf On shelf On shelf On shelf On shelf On shelf Pre-printed Taste the Difference (Regular Program - 65 versions) Pre-printed Taste the Difference (Community Program - 5 versions) Pre-printed Taste the Difference (Discovery Program - 9 versions) Blank Shelf Talkers Taste the Difference (1 version x 50 per bundle) Blank Pricer Cards Taste the Difference (1 version x 50 per bundle) Blank Extender Strips Taste the Difference (1 version x 15 per bundle) Extender strips Pre printed - 12 x 2.5 Extender strips Pre printed - 12 x 2.5 Extender strips Pre printed - 12 x Shelf Talkers 5 x 4 - Blank Pricer Cards - 8 x 7 - Blank Extender strips - Blank 12 x On shelf Pre-printed Green Extender insert - 1 version Extender strips Pre printed - 12 x Promotional Turn 13

16 Mixed Drink Fixture The blue strip, poster, and the drum sign on the Bonus AIR MILES Reward Miles fixture remains in place through P13. (Note: The products in the picture are for illustration purposes only and are not the products that should be on the display)

17 Mixed Drink Fixtures MIXED DRINK Fixtures The Mixed Drink fixtures are free-standing product merchandisers located in the power aisle. Participating stores have 2 fixtures. MIXED DRINK Components All signs for the Mixed Drink fixture should stay in place for the duration of P13. Description Component Re-order # Bonus AIR MILES Reward Miles (reuse P12 Sign) Mixed Drink Posters - 22 x Vive la Difference! Mixed Drink Posters - 22 x Bonus AIR MILES Reward Miles (reuse P12 Sign) Mixed Drink Drum Signs - 48 x 6 3/ Vive la Difference! Mixed Drink Drum Signs - 48 x 6 3/ Bonus AIR MILES Reward Miles (reuse P11 Sign) Roll of blue Bin Ticket Strip Fixture #1 - Bonus AIR MILES Reward Miles The blue bin ticket strip ( ) stays in the bin ticket channel of the fixture for P13. Select any products with a Bonus AIR MILES Reward Miles offer (selection is at the Store Manager s discretion). Install the Bin Ticket Buttons and regular Bin Tags in the Bin Ticket channel on the fixture to communicate the offers. Please order sufficient inventory of the featured product to maintain the display through P13. Fixture #2 Vive la Difference! LCBO# Description Format Mommessin Cabernet Sauvignon Vin de France 750 ml 16 Promotional Turn 13

18 Advertising The P13 Chile/Argentina Free Standing Insert (FSI) will provide customers the opportunity to explore these unique countries and discover what they have to offer. It will provide features about varietals, renowned wineries and environmental sustainability, as well as stories on entertaining and food, interesting facts and Shari s picks. Drop Date: March 5 th and March 6 th Globe and Mail Toronto Star Ottawa Citizen Toronto Sun Ottawa Sun National Post London Free Press Hamilton Spectator Windsor Star Drop Kingston Whig Standard Kitchener-Waterloo Record Sudbury Star

19 Advertising - Products Chile and Argentina FSI Participating Products LCBO # Description Size (ml) Chile Errazuriz Estate Carmenere Fresita Santa Carolina Carmenere Reserva Cono Sur Viognier Casa Lapostolle Carmenere South Cabernet Sauvignon Reserva Xplorador Carmenere Pknt Cabernet Sauvignon Santa Rita Reserva Cabernet Sauvignon Concha Y Toro Casillero Del Diablo Cab/Sav Gato Negro Cabernet Sauvignon 1, Santa Rita Reserva Chardonnay Santa Rita 120 Sauvignon Blanc Pérez Cruz Reserva Cabernet Sauvignon (VINTAGES) Miguel Torres Santa Digna Reserve Cabernet Sauvignon (VINTAGES) Concha y Toro Marques de Casa Concha Cabernet Sauvignon (VINTAGES) 750 Argentina Misterio Malbec Fuzion Organic Malbec Cabernet Passion Of Argentina Malbec Tilia Cabernet Sauvignon Graffigna Centenario Shiraz Reserve Graffigna Centenario Pinot Grigio Reserve La Chamiza Cabernet/Merlot Argento Pinot Grigio Tilia Torrontés Misterio Cabernet Sauvignon Argento Cabernet Sauvignon Reserva Kaiken Malbec (VINTAGES) Catena Malbec (VINTAGES) 750 Shari s Picks Tilia Malbec Pascual Toso Chardonnay Gato Negro Merlot Santa Rita Reserva Sauvignon Blanc Caliterra Sauvignon Blanc Errazuriz Estate Merlot Trapiche Malbec Argento Chardonnay Promotional Turn 13

20 golocal Ontario Wines VQA FSI Fixture Ontario Superstars Ontario Popular Pick

21 NO CHANGE golocal FSI Fixture PRODUCTS FOR P12 REMAIN ON THE FIXTURE THROUGH P13 20 Program Overview Refer to the Participating Stores Section of this guide. The program is mandatory, the stores with the fixture must order the participating products. Stores only need to perform a 1-in/1-out if the Store Manager decides to keep the product past the promotion end dates. Key Dates Components ship: January 24 Installed: January 31 Takedown: March 24 Note: There are new products in P1. Components Go Local Sign Kit - Re-order# VQA golocal Category Signs x 2 per kit, VQA cube centre sign x 1 per kit, Shelf Talkers 5 W x 4 H Bundles of 4 x 2 per kit VQA Recipe Cards per bundle x 1 bundle per kit REUSE P12 SIGNS Advertising Participating Products LCBO# Description Size (ml) Trius Merlot VQA Vineland Estates Semi Dry 750 Riesling VQA Strewn Cabernet Franc/Cabernet 750 Sauvignon VQA Inniskillin Unoaked Chardonnay VQA 750 Merchandising Instructions 1. Continue to merchandise the participating products on the top shelf of the VQA gondola retrofitted fixture. 2. The golocal Centre sign remains in place on the retrofitted end. 3. The golocal Category Signs remain in the side bands on either side of the Centre Sign An FSI was distributed in the following publications on Feb 12/13: Globe & Mail Windsor Star Toronto Star Kingston Whig Ottawa Citizen Standard Toronto Sun Sudbury Star Ottawa Sun Kitchener Waterloo London Free Press Record Hamilton Spectator National Post 4. Replenish the Recipe Cards on the fixture in front of the participating products. 5. Ensure the pre-printed shelf talkers are in front of each participating product in their regular shelf location. Promotional Turn 13

22 Ontario Superstars Ontario Superstars Vineland Estates Unoaked Chardonnay VQA LCBO# ml $12.85 This Chardonnay is sure to become your favourite go-to wine. With fresh flavours of citrus and apple, it s so versatile, it pairs perfectly with grilled salmon or roasted chicken Open Cab-Merlot VQA LCBO# ml $11.95 This Cab-Merlot blend presents delicious black fruit flavour, with a soft finish of dried herb and spices. Try it with burgers, steak or simply with dark chocolate. Component Where to install sign Re-order Code Superstars Kit Includes: Backer cards x 2 Shelf Talkers Pricer Cards Recipe Cards Cut case display at VQA Cube Complete Kit: Shelf Talkers Only: Dimensions: 14 w x 24 h Marketing & Product Guide 21

23 Ontario Popular Pick Popular Pick Pelee Island Gewürztraminer LCBO# ml Absolutely delicious with bold flavours of honeysuckle, pear, citrus and lychee. Serve it as an aperitif, or with casual Asian fare like Pad Thai, chicken and vegetable stir fry or California rolls. LIMITED TIME OFFER Valid until March 27, 2011 Was: $10.95 Save: $1.00 Now: $9.95 Component Where to install sign Re-order Code Popular Picks Kit Includes: Backer cards x 1 Cut case display in Ontario Section Dimensions: 14 w x 24 h 22 Promotional Turn 13

24 Mini Thematic Sold Space Program In-Section & Promotional Fixture Canadian Whisky Premium Collection The Mini-Thematic Program is sold to the trade and should be maintained like the other Sold Space Displays (End Aisles, Hero Display, Pod Displays, Extenders). Products participating in the Mini-Thematic program are promoted on the Promotional Fixture. If the featured products are not listed: Stores are now required to order and merchandise them on the Promotional Fixture. Products are not force-allocated. The 1-in/1-out rule does not apply on the promotional fixture. Products brought in for the promotion should not be merchandised in-section.

25 Mini Thematic Program Canadian Whisky Premium Collection Participating Products LCBO# Description Size (ml) Danfield s 21 Year Old Century Reserve 15 Year Old White Owl Whisky Canadian Club Sherry Cask Crown Royal Black Crown Royal Cask No Glen Breton Rare Canadian Single Malt 750 Components and Re-ordering: Shelf talkers 7 versions (re-order# ) Ontario Sparklers Category Sign - Short (re-order# ) Ontario Sparklers Category Sign - Long (re-order# ) Brochures (re-order# per kit ) Perpendicular Shelf Talkers, Quantity 5 (re-order# ) Merchandising Instructions Promo Fixture 1. Insert category sign into the sign band on the fixture. 2. Install the pre-printed product shelf talkers in front of the participating products. 3. Install the pre-printed perpendicular shelf talker (with a perpendicular shelf talker clip) on the top two shelves of the fixture. In-section Install brochures in the extended shelf baskets (+69644) in-section for P13. Extra bundles are available for re-order (re-order# ). Install the perpendicular shelf talkers in the Canadian Whisky Section of the store with the perpendicular shelf talker clips available from Central Supply (#691451). 24 Promotional Turn 13

26 Year Round Packaging LCBO# Description Units/Case Bag Single Bottle Box Double Bottle Gift Box Single Bottle Foldable Gift Box Double Bottle Foldable Gift Box Medium Shopping Bag 75 Additional inventory can be re-ordered from each store s supplying warehouse. NOTE: Please move all left over Holiday bags and boxes to one area of the store and merchandise them together.

27 Year Round Packaging Continued Merchandising Instructions The year-round gift packaging items must be prominently merchandised on the Metal Gift Packaging Merchandiser (NIBS015), Cash Ends on the 4 slat-wall hooks (NIHK100) and in Gift Centres. See the chart below for merchandising locations: Merchandising Location Metal Gift Item Description LCBO # Gift Centre Promotional Fixture Cash Ends Nesting Table Packaging Merchandiser 95 Bag Single Bottle Box Double Bottle Box Single Bottle Folding Box Double Bottle Folding Box Medium Shopping Bag In addition to highlighting the Year Round Bags and Boxes, please fill and wrap any remaining gift vessels from previous promotions, and merchandise them on the Promotional Fixture (Bottom Shelf). Participating Products Display the Year Round Packaging and Vessels with products that best suit your stores demographic. Select 3 Red Wines and 3 White Wines to be merchandised with the Yearround packaging. (Store Managers discretion) 26 Promotional Turn 13

28 Year Round Packaging Continued Gift Packaging Signs and Re-ordering Item Description Re-order# Where to install LCBO Insert GFT117 For the metal gift packaging merchandiser Vintages Insert GFT118 For the metal gift packaging merchandiser Hot Buttons GFT116 For the 95 bags Shelf Talkers (4 versions) GFT110 For the gift boxes and bags Marketing & Product Guide 27

29 Year Round Gift Cards Gift Cards Stores were force-allocated Year Round Gift Cards and Carriers based on in-store inventory. Remove the Holiday Versions and merchandise the year-round versions in the Acrylic Gift Card Merchandisers on each Cash Desk. LCBO# Year-Round Electronic Gift Card $10-$500 Gift Card Signs New inserts for the Acrylic Gift Card Merchandisers were shipped to stores the week of January 3, 2011 (re-order# GFT108). 28 Promotional Turn 13

30 OCB End Aisle

31 Ontario Craft Beer End Aisle Program Details The Ontario Craft Beer End Aisle is a year-round program. Implementation is mandatory for all participating stores. Direct any inquiries about the fixtures to the Beer and Cider department at Key Date Install Date: February 27, 2011 End Date: March 26, 2011 Participating Products Distributor LCBO# Description Price Size Brewery Contact#: Code Tankhouse Ale $ x341mL-B Mill Street Brewery Auburn Ale $ x341mL-B Cameron's Brewing Lug Tread Lagered Ale $ x600 ml-b Beaus All Natural Brewing Participating Stores 1, 5, 6, 9, 10, 14, 15, 18, 19, 21, 25, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243, 288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 525, 528, 549, 556, 579, 619, 623, 624, 630, 702 OCB ENd AISLE BACkER CARd RE-ORdER # Promotional Turn 13

32 FOOD & DRINK The Spring 2011 issue of FOOD & DRINK will be distributed in stores March 9, PLEASE DO NOT DISPLAY THE ISSUE PRIOR TO MARCH 9. Features: Scrumptious fare and playful game ideas to make your family brunch memorable. Discover a host of mustards and a splendid recipe to showcase each one. Enjoy the fresh tastes of spring ingredients in these cocktail and appetizer pairings. Extraordinary variations add pizazz to classic carrot cake. For Easter or any occasion, lamb stars in a delicious menu with light desserts too Celebrate St. Patrick s Day with Irish-inspired dishes and complementary drinks. Pair the good-value of Chilean wines and assorted cheeses. From beer to bubbly, uncover drinks to serve with brunch.

33 FOOD & DRINK Spring Edition Merchandising This issue should be merchandised prominently in the magazine stands. The stands should be positioned in the selling area of the store. If your store does not have a stand, please display FOOD & DRINK at all checkouts, customer service and the Info centre. Once your supply has been depleted, please store the stand until the next issue arrives in store. Do not use the stand to display other materials. To request additional copies once your original supply has run out, please wayne. leek@lcbo.com. Your should include the following information: Store # and contact name # of additional copies and why English or French edition We will distribute the magazines equitably among all store who request overs 10 days after original distribution. As supply is limited, please understand that stores may not receive the quantity requested. Watch for the Early Summer 2011 issue of FOOD & DRINK, which will be in stores on Wednesday, April 27 th. Featured Products LCBO # STORY/ PRODUCT PRICE MATCHMAKER MATCHES - all matches from stories Diva Semillon-Sauvignon Blanc VQA $ D Arenberg The Stump Jump Lightly Wooded Chardonnay $ Bouchard Ainé & Fils Beaujolais Villages $ Vineland Estates Semi Dry Riesling VQA $ Frangelico $ Forty Creek Confederation Oak Reserve Whisky $ Baileys Caramel Irish Cream Liquor $ Monsard Orange & Brandy $ Gaston De Lagrange VS Cognac $ Woodford Reserve Distiller s Select Bourbon $ Malibu Coconut Rum Liqueur $ Aventinus Weisendarkbier (500 ml) $ Mill Street Original Organic Lager (6 pk) $ Beringer White Zinfandel $ Fresh Rosé VQA $ Errazuriz Merlot $ Promotional Turn 13

34 FOOD & DRINK Spring Edition Continued LCBO # STORY/ PRODUCT PRICE MATCHMAKER MATCHES - all matches from stories Strewn Chardonnay Barrel-Aged VQA $ Dopff & Irion Sylvaner Crystal $ Yalumba Y Series Riesling $ Lamberti Pinot Noir Delle Venezie IGT $ Malivoire Guilty Men Red VQA $ Arniston Bay Chenin Blanc Chardonnay $ Whitecliff Sauvignon Blanc, Sacred Hill $ Colio Lake & River Series Cabernet Franc VQA $ Perrin & Fils Les Sinards Chateauneuf-du-Pape (VINTAGES) $ Wolf Blass Yellow Label Chardonnay $ Sheridan s Original Double Liqueur $ Casa Dos Vinhos Fino Old Madeira $ Quinta da Aveleda Vinho Verde $ Folonari Valpolicella Classico $ Flat Rock Cellars Pinot Noir (VINTAGES Essentials) $ Fevre Chablis Champs Royaux $ Strewn Select Late Harvest VQA (375 ml) $ Stratus Red Icewine VQA (200 ml) (VINTAGES) $ Santa Rita Reserva Chardonnay $ Trumpours Mill Gamay Noir VQA $ Henry of Pelham Late Harvest Vidal VQA (375 ml) $ Emu 999 Tawny $ Tsantalis Makedonikos $ Inniskillin Cabernet Franc VQA $ Chivite Gran Feudo Rosé $ Sella & Mosca Cannonau di Sardegna Riserva (VINTAGES) $ Dunavar Muscat $ Cave Spring Indian Summer Select Late Harvest Riesling (375 ml) (VINTAGES Essentials) $ Latour Ardèche Chardonnay $ Baden Gewürztraminer $10.95 MATCHMAKER: IRISH ACCENTS Guinness Draught (4 pk) $ Harp Premium Irish Lager (6 pk) $ Bushmills 10-Year-Old Single Malt $ Penfolds Thomas Hyland Shiraz (VINTAGES Essentials) $ Robert Mondavi Winery Cabernet Sauvignon (VINTAGES Essentials) $ Sterling Vineyards Cabernet Sauvignon (VINTAGES Essentials) $ Calvet Saint-Émilion $ Baileys The Original Irish Cream $ Jameson Irish Whiskey $ Hennessy VS Cognac $59.95 Marketing & Product Guide 33

35 FOOD & DRINK Spring Edition Continued LCBO # STORY/ PRODUCT PRICE ENTERTAINING: MIDDAY MATCHES Collavini Prosecco $ Château De Montgueret Crémant De Loire Brut $ Alizé Gold Passion $ Piper-Heidsieck Brut $ Twenty Twenty-Seven Cellars Featherstone Riesling (VINTAGES) $ Urban Riesling $ Kato Sauvignon Blanc $ Tilia Torrontes $ Cono Sur Visión Gewürztraminer (VINTAGES) $ Schneider Hefe-Weisse (500 ml) $ Mort Subite Framboise Lambic (375 ml) $ Früli Strawberry (250 ml) $ Pump House Blueberry Ale (6 pk) $ Great Lakes Orange Peel Ale (650 ml) $ Guinness Draught (4 pk) $ Magners Original Irish Cider (500 ml) $ Sir Perry Pear Cider (500 ml) $3.15 WINE: SPRING WINE & CHEESE Cono Sur Riesling $ Casillero del Diablo Sauvignon Blanc $ South Sauvignon Blanc Reserva $ Cono Sur Viognier $ Errazuriz Sauvignon Blanc $ Santa Carolina Chardonnay Reserva $ Carmen Reserva Chardonnay $ Montes Sauvignon Blanc $ Caliterra Reserva Sauvignon Blanc $8.95 GLOBETROTTING Tito s Handmade Vodka $ Nikka Yoichi 10 Year Old Single Malt Japanese Whisky (700 Ml) $ Pascual Toso Malbec Limited Edition $ Steven And Chris Trend Merlot Cabernet Vqa $ Hob Nob Pinot Noir $ Bassano Hard Soda Lemon Sanguinelli (4 Pk) $ Rocca Delle Macìe Chianti Classico (VINTAGES Essentials) $ Peeler Premium Light Cider (4 Pk) $ Malivoire Gamay VQA (VINTAGES Essentials) $17.95 WHAT TO DRINK Żubrówka Bison Grass Vodka $25.95 PERFECT PAIR Teal Lake Shiraz $ Promotional Turn 13

36 Premium/Specialty Beer Program

37 Premium Specialty Beer Program Key Dates Install: February 27, 2011 Takedown: May 21, 2011 Participating Products LCBO# Description Format Price* Country Gouden Carolus Hopsinjoor 330 ml $3.05 BELGIUM Curmudgeon IPA 500 ml $3.50 CANADA Springbock 720 ml $7.95 CANADA Maple Bock 650 ml $4.50 CANADA HopHead Double IPA 650 ml $5.35 CANADA Great Lakes Orange Peel Ale 650 ml $4.95 CANADA Doppel Hirsch Doppel Bock 500 ml $3.75 GERMANY Skjalfti - Premium Lager 500 ml $3.95 ICELAND Panil Barriquee Sour 750 ml $14.00 ITALY Hitachino Nest White Ale 330 ml $3.75 JAPAN Christoffel Dry-hopped Nobel 330 ml $3.05 NETHERLANDS Marston s Old Empire IPA 500 ml $3.65 UNITED KINGDOM Gemini 650 ml $9.00 UNITED STATES * Price is subject to change Components The program will be supported by pre-printed shelf talkers installed in front of the products (re-order code OCB012). 36 Promotional Turn 13

38 Sold Space Programs Display Programs Support Programs An electronic version (MS Excel format) of these worksheets is available on the Sales & Marketing Portal Site. Follow the quick link published each week at the top of the Sales & Marketing Newsletter. The Electronic version of the worksheets include: Retail Price (as of publication date) Agent Names The products participating in the Hero Display, the Pod Program and the sold End Aisles are included on the Display Programs - Participating Products Table.

39 Display Programs - Participating Products Location LCBO# Description Size (ml) Support Programs Hero Display Santa Carolina Carmenere Reserva 750 FSI, BAM Fuzion Organic Malbec Cabernet 750 FSI, Contest Errazuriz Estate Sauvignon Blanc (* A) 750 Hot Pod Errazuriz Estate Merlot 750 FSI Errazuriz Estate Chardonnay 750 BAM Cono Sur Viognier (* A) 750 BAM, FSI Premium Pod Cono Sur Shiraz Cono Sur Merlot Fresita 750 FSI New Pod Fresita Pascual Toso Malbec Rose Sparkling Cono Sur Sparkling 750 End Aisle Callia Alta Malbec 750 BAM South Sauvignon Blanc Reserva 750 BAM Vina Carmen Classic Cabernet Sauvignon 750 BAM End Aisle Concha Y Toro Casillero Del Diablo Cab/Sav 750 FSI, LTO Errazuriz Max Reserva Cabernet Sauvignon 750 LTO Pascual Toso Malbec 750 BBAM End Aisle Fuzion Alta Reserve Malbec 750 LTO Trapiche Reserve Malbec 750 LTO End Aisle Errazuriz Estate Carmenere 750 FSI, LTO Premium & Casa Lapostolle Carmenere 750 LTO Standard Xplorador Carmenere 750 FSI, LTO Tilia Cabernet Sauvignon 750 FSI, LTO End Aisle Trapiche Cabernet Sauvignon 750 BAM Bodega Norton Cabernet Sauvignon 750 BAM Santa Rita 120 Sauvignon Blanc 750 FSI, BAM End Aisle Montes Classic Series Sauvignon Blanc 750 BAM Gato Negro Sauvignon Blanc 750 LTO Fuzion Alta Torrontes Pinot Grigio 750 End Aisle Tilia Torrontes 750 FSI La Puerta Torrontes 750 BAM End Aisle Montes Classic Series Cabernet Sauvignon 750 BAM Premium & Casa Lapostolle Cabernet Sauvignon 750 LTO Standard Errazuriz Max Reserva Shiraz 750 LTO End Aisle Pascual Toso Malbec Limited Edition 750 LTO Premium & Graffigna Centenario Shiraz Reserve 750 FSI, LTO Standard Funky Llama Shiraz Cono Sur Riesling 750 BAM End Aisle Santa Carolina Sauvignon Blanc Reserva 750 LTO Santa Rita Reserva Chardonnay 750 FSI, LTO 38 Promotional Turn 13

40 Display Programs - Participating Products Continued Location LCBO# Description Size (ml) Support Programs Pascual Toso Sauvignon Blanc 750 LTO End Aisle Graffigna Centenario Pinot Grigio Reserve 750 FSI, LTO Bodega J&F Lurton Pinot Gris 750 BAM End Aisle Caliterra Cabernet Sauvignon 750 Premium & Carmen Gran Reserva Cabernet 750 BAM Standard Santa Carolina Merlot 750 BAM Marcus James Malbec 750 BAM End Aisle Trapiche Reserve Cabernet Sauvignon 750 LTO Masi Tupungato Passo Doble 750 BAM Santa Rita Reserva Sauvignon Blanc 750 LTO End Aisle Santa Carolina Chardonnay Cono Sur Pinot Noir 750 BAM Fuzion Chenin Blanc Chardonnay 750 Contest End Aisle Pascual Toso Chardonnay 750 BBAM Argento Pinot Grigio 750 FSI, LTO Concha Y Toro Casillero Del Diablo Malbec 750 BAM End Aisle Errazuriz Estate Cabernet Sauvignon 750 LTO Santa Carolina Cabernet Sauvignon/Merlot Misterio Malbec 750 Argentina & Chile End Aisle Auka Malbec 750 BAM Fuzion Alta Reserva Cabernet Sauvignon 750 Contest Caliterra Bio Sur Reserva Especial Carmenere 750 LTO End Aisle Santa Rita 120 Cabernet Sauvignon 750 BAM Santa Carolina Cabernet Sauvignon Reserva 750 LTO Pascual Toso Merlot 750 LTO End Aisle Fuzion Shiraz Malbec 750 Contest Trivento Fair Trade Malbec 750 LTO Pknt Cabernet Sauvignon 750 FSI, BAM End Aisle Gato Negro Cabernet Sauvignon 1500 FSI, LTO Concha Y Toro Casillero Diablo Carmenere 750 LTO FSI = Product is featured in the Free Standing Insert. LTO = Limited Time Offer VA = Value Add BAM = Bonus AIR MILES Reward Miles * Pod Merchandising The Pod Backer Cards are Cross Merchandisers with four product quadrants. Please order sufficient inventory of products LCBO# and LCBO# to fill all four quadrants of each pod. Marketing & Product Guide 39 A C B A

41 Shelf Extenders Refer to the Participating Stores Section of this guide to determine how many Extenders your store implements. Extender Location LCBO# Description Size (ml) Support Programs # of Extenders R1 Vodka A Luksusowa Vodka 1140 LTO Y Y R2 Vodka B Iceberg Vodka 1750 BAM Y Y Y Y Y R3 Vodka C Finlandia Vodka 1140 VA Y Y Y Y Y Y R4 Vodka D Absolut Vo...See # LTO Y Y Y Y Y Y R5 Vodka E Svedka Vodka Clementine 750 LTO Y Y Y Y Y Y R6 Rum A Tequila Gran Centenario 750 BAM Y R7 Rum B 2220 Bacardi Gold Rum 1140 LTO Y Y Y Y Y R8 Rum C Svedka Vodka 750 LTO Y Y Y Y Y Y R9 Rum D Bacardi Superior 1750 VA Y Y Y Y Y Y R10 Rum E Double Chocolate Vodka 750 BAM Y Y Y Y Y Y R11 R12 R13 R14 R15 Canadian Whisky A Canadian Whisky B Canadian Whisky C Canadian Whisky D Canadian Whisky E Gentleman Jack Rare Tennessee Whiskey 750 LTO Y Y CAVE SPRING GAMAY VQA 750 NT Y Y Y Y Y Sleeman Cream Ale 473 BBAM Y Y Y Y Y Y Bushmills Irish Whiskey 750 LTO Y Y Y Y Y Y R16 Scotch A Stella Legere JACKSON-TRIGGS BLACK SERIES MERITAGE VQA 750 LTO Y Y Y Y Y Y 6 x 330 VA Y Y Y Y Y Y R17 Scotch B The Famous Grouse 1140 LTO Y Y Y Y Y Y R18 Gin A Three Olives Root Beer Flavoured Vodka 750 LTO Y Y Y Y Y Y R19 Liqueurs A 5959 Baileys Irish Cream 750 LTO Y Y Y Y R20 Liqueurs B 1867 Drambuie 750 LTO Y Y Y Y Y Y R21 Liqueurs C Carolans Irish Cream 750 LTO Y Y Y Y Y Y R22 Liqueurs D Kahlua Coffee Liqueur 1140 LTO Y Y Y Y Y Y 40 Promotional Turn 13

42 Shelf Extenders Continued Extender Location LCBO# Description Size (ml) Support Programs # of Extenders R23 Brandy A Otard Vsop Cognac 750 LTO Y R24 Brandy B Alize Gold Passion 750 LTO Y Y Y Y Y Y R25 Tequila A Sauza Gold Tequila 750 LTO Y Y Y Y R26 R27 R28 R29 R30 R31 R32 R33 R34 R35 R36 R37 R38 Ontario Blend Jackson-Triggs Unity Malbec Merlot 750 LTO Y Y Y Y Y Y A Ontario Blend B Ontario Blend C Ontario Non- VQA A Ontario Non- VQA B Ontario Non- VQA C Ontario Non- VQA D Ontario VQA A Ontario VQA B Australia/ New Zealand A Australia/ New Zealand B Australia/ New Zealand C Australia/ New Zealand D PELEE ISLAND MERLOT 1500 LTO Y Y Y Y Y Y Pelee Island Chenin Blanc Vidal 750 LTO Y Y Y Y Y Y Canadian Club Sherry Cask 750 BAM Y Y Y Y Y PELEE ISLAND LIGHTHOUSE CABERNET FRANC VQA 750 LTO Y Y Y Y Y Y Strewn Semi-Dry Riesling Vqa 750 LTO Y Y Y Y Y Y 1800 WISER'S DE LUXE 1140 LTO Y Y Y Y Y Y EQUIFERA CHARDONNAY VQA 750 BAM Y Y Y Peninsula Ridge Cabernet Vqa 750 LTO Y Y Y Y Red Knot Shiraz 750 LTO Y Y Y Rosemount Diamond Shiraz 750 LTO Y Y Y Y Mcwilliams Hanwood Estate Shiraz 750 LTO Y Y Y Y Y Y Peter Lehmann Barossa Blonde 750 BAM Y Y Y Y Y Y R39 USA A Yellow Tail Semillon/Sauvignon Blanc 750 LTO Y Y Y Y Y Y R40 USA B Barefoot Sauvignon Blanc 750 BAM Y Y Y Y Y Y R41 Chile A Hardys Stamp Series Riesling/Gewurztraminer 750 BAM Y Y Y Y R42 Chile B Gray Fox Merlot 750 BAM Y Y Y Y Y Y R43 France Blend A A Luze & Fils Chateau Bel Air 750 LTO Y Marketing & Product Guide 41

43 Shelf Extenders Continued Extender Location LCBO# Description France Blend R44 B R45 R46 R47 France South A France South B France Bordeaux/ Burgundy A Size (ml) Support Programs # of Extenders J.P Chenet Premier De Cuvee Merlot Cabernet 750 BAM Y Y Y Y Y Y Philippe De Rothschild Cab Sauvignon Vdp 1500 BAM Y Y Voga-Quattro 750 BAM Y Y Y Y Y Y Rigal The Original Malbec 750 LTO Y Y Y R48 Italy Central A Cavit Collection Pinot Grigio Delle Venezie 750 LTO Y Y R49 Italy Central B Giovello Pinot Grigio 750 LTO Y Y Y Y Y Y R50 Italy North A Antinori Toscana IGT 750 LTO Y Y Y Y Y R51 Italy North B Mezzacorona Pinot Grigio Trentino Doc 1500 LTO Y Y Y Y Y Y R52 R53 Southern Europe A Southern Europe B Campo Viejo Crianza 750 LTO Y Grand Gaillard Sauvignon Blanc 750 LTO Y Y Y R54 Germany A Freixenet Carta Nevada Sparkling 750 LTO Y Y Y Y Y Y R55 Sparkling A Fresh Rose Vqa 750 BAM Y Y Y R56 Sparkling B Durbanville Hills Sauvignon Blanc 750 LTO Y Y Y Y Y Y R57 R58 Ontario Beer A Ontario Beer B Lowenbrau Original 500 BAM Y Y Crown Royal 1750 LTO Y Y Y Y Y Y R59 Beer Boris Bio - Organic Beer 500 LTO Y R60 Beer Jameson Ir...See # LTO Y Y Y Y Y Y R61 Beer Guinness Draught 1760 LTO Y Y Y Y Y Y R62 Beer Rickard's Red 6x341 VA Y Y Y Y Y Y R63 Party Zone Mike's Hard Cranberry Lemonade 4 Pk-B 4x330 BAM Y Y Y Y Y Y R64 Party Zone Palm Bay Ruby Grapefrt Sunrise Spritz 6 Pk-C 6x355 LTO Y Y Y Y Y Y R65 Party Zone Mott's Clamato Caesar Original 6 Pk-C 6x341 LTO Y Y Y Y Y Y 42 Promotional Turn 13

44 Shelf Extenders Continued Community Shelf Extenders Location LCBO# Description Size (ml) Discovery Shelf Extender Green Shelf Extender Support Program C1: Community Extender Prince Igor Vodka (P.E.T) 1140 BAM C2: Community Extender Jack Daniel's Sour Mash 750 VA C3: Community Extender Pelee Island Baco Noir Vqa 750 LTO C4: Community Extender Masi Campofiorin 750 BAM C5: Community Extender Wolf Blass Yellow Label Chardonnay 750 LTO Location LCBO# Description Size (ml) Support Program D1: Discovery Wines Strewn Chardonnay Barrel-Aged Vqa 750 LTO D2: Discovery Wines Hob Nob Merlot 750 LTO D3: Discovery Wines White Cliff Sauvignon Blanc (Sacred Hill) 750 LTO D4: Discovery BSM Ekstra 500 BAM D5: Discovery BSM Aguila 330 BAM D6: Discovery BSM Mike's Hard Lemonade 12 Pk-B 12x330 LTO D7: Discovery Spirits Wyborowa Exquisite Vodka 750 BAM D8: Discovery Spirits Absolut Mango Vodka 750 LTO D9: Discovery Spirits Danfield's Limited Edition 21 Yr Old Whisky 750 LTO Location LCBO# Description Size (ml) G1: Green Extender Banrock Station Cabernet Sauvignon Carton Support Program 1000 BAM Marketing & Product Guide 43

45 IMAGE Shelf Talkers LCBO# Description Size (ml) 7427 Barclay's Brandy Sailor Jerry Navy Rum Aberlour 12 Year Old Single Highland Malt Havana Club Dry 7 Years Old Bushmills Black Bush Saku Originaal Zelta Premium Lager Fuzion Shiraz Malbec Jacob's Creek Reserve Cabernet Sauvignon Fuzion Chenin Blanc Chardonnay Moosehead Cracked Canoe 6 x Fuzion Organic Malbec Cabernet Muskoka Cream Ale Bushmills Malt 10 Year Old Fuzion Alta Reserve Malbec Lamb's Black Sheep Spiced Rum Fuzion Alta Torrontes Pinot Grigio Mirassou Pinot Noir James Oatley Tic Tok Chardonnay Champagne Victoire Brut Prestige Fuzion Alta Reserva Cabernet Sauvignon Cousino Macul Antiguas Reserva Cabernet Sauvignon Jacob's Creek Semillon Chardonnay Okanagan Pale Ale 6 x Molson M Stoneleigh Marlborough Sauvignon Blanc Jacob's Creek Shiraz Promotional Turn 13

46 Limited Time Offers Continued LCBO# New LCBO# Description Size (ml) Price Display Program 42 Canadian Club 750 $ Wiser's De Luxe 1140 $2.50 SE 1867 Drambuie 750 $2.00 SE 2220 Bacardi Gold Rum 1140 $1.00 SE 2527 Mouton Cadet Blanc 750 $ Baileys Irish Cream 750 $1.50 SE 8334 Prince Igor Vodka (P.E.T) 750 $ Forty Creek Barrel Select Whisky 1750 $ Dewar's White Label 1140 $ Newcastle Brown Ale 500 $ Bushmills Irish Whiskey 750 $2.50 SE Errazuriz Estate Carmenere 750 $1.00 EA St.Remy Vsop Brandy Pre-Wrap Gift Box 1140 $ Durbanville Hills Sauvignon Blanc 750 $1.00 SE Chateau De Gourgazaud Ac Minervois 750 $ Flor De Cana Grand Reserve 7 Year Old Rum 750 $2.00 SE Harbour Estates Sunrise Vidal/Chardonnay VQA 750 $ Sauza Gold Tequila 750 $2.00 SE Mill Street Stock Ale 6 x 341 $ Torres Coronas Tempranillo Do 750 $ Pascual Toso Merlot 750 $1.00 EA Otard Vsop Cognac 750 $4.00 SE Slavutich Premium Beer 500 $ Danfield's Limited Edition 21 Yr Old Whisky 750 $4.00 SE Peninsula Ridge Sauvignon Blanc Vqa 750 $ Antinori Toscana IGT 750 $2.00 SE Xoxo Pinot Grigio/Chardonnay 750 $ Jackson-Triggs Unity Shiraz Cask 3000 $ Sawmill Creek Dry White Bib 4000 $ Marques De Caceres Crianza Red 750 $ Finlandia Grapefruit Vodka 750 $ Absolut Mango Vodka 750 $1.00 SE Carlsberg Beer 500 $ Tuborg Green Beer 500 $ Freixenet Carta Nevada Sparkling 750 $1.00 SE Pelee Island Chenin Blanc Vidal 750 $1.00 SE Chateau Bonnet Entre-Deux-Mers 750 $ Girls Night Out Merlot Vqa 750 $ Girls Night Out Merlot Chard Rose VQA 750 $ Pascual Toso Sauvignon Blanc 750 $1.00 EA Cobra Beer 330 $ Cavit Collection Pinot Grigio Delle Venezie 750 $1.50 SE Young's Double Chocolate Stout 500 $ Carolans Irish Cream 750 $2.50 SE Marketing & Product Guide 45

47 Limited Time Offers Continued LCBO# New LCBO# Description Size (ml) Price Display Program Estrella Damm Lager 500 $ Crown Royal 1750 $3.00 SE Boris Bio - Organic Beer 500 $0.45 SE Henkell Trocken 750 $ Naked Grape Chardonnay Spritzer 4 Pk-B 4x341 $ Naked Grape White Zinfandel Spritzer 4 Pk-B 4x341 $ Voga Sparkling Pinot Grigio 750 $ Fuzion Alta Reserve Malbec 750 $1.00 EA Pelee Island Gewurztraminer 750 $ Caliterra Bio Sur Reserva Especial Carmenere 750 $1.50 EA Montecillo Crianza La Rioja 750 $ Pelee Island Lighthouse Cabernet Franc Vqa 750 $1.00 SE Svedka Vodka 750 $1.00 SE Czechvar Premium Lager 500 $ Tag No. 5 Vodka 750 $ Perrier Jouet Grand Brut Champagne 750 $ Three Olives Root Beer Flavoured Vodka 750 $1.00 SE Jackson-Triggs Unity Malbec Merlot 750 $1.00 SE Sundance Riesling 750 $ Rigal The Original Malbec 750 $1.00 SE Trivento Fair Trade Malbec 750 $1.00 EA Chateau Des Charmes Cab Franc Est Bottled Vqa 750 $ Pascual Toso Malbec Limited Edition 750 $1.00 EA Tilia Cabernet Sauvignon 750 $1.00 EA Graffigna Centenario Shiraz Reserve 750 $1.50 EA Graffigna Centenario Pinot Grigio Reserve 750 $1.50 EA Vextini - Pink Bikini-Tini - Pet 750 $ Amsterdam Blonde 6 x 355 $ Grand Gaillard Sauvignon Blanc 750 $1.00 SE Casa Lapostolle Cabernet Sauvignon 750 $1.00 EA Casa Lapostolle Carmenere 750 $1.00 EA Copper Moon Moonlight Harvest Sauv Blanc 750 $ Copper Moon Moonlight Harvest Merlot 750 $ Sir Perry Berry 500 $ Moosehead Lager Slim Can 6 x 355 $ Xplorador Carmenere 750 $1.00 EA Hob Nob Merlot 750 $1.00 SE Canadian Club Pre-Wrap Gift Box 750 $ Chateau Des Charmes Pinot Noir Vqa 750 $ Tequila Rose Liqueur 750 $ Highland Park 12 Yr Old Single Malt 750 $ Jameson Irish Whiskey 1140 $ Promotional Turn 13

48 Limited Time Offers Continued LCBO# New LCBO# Description Size (ml) Price Display Program Svedka Vodka Clementine 750 $1.00 SE Absolut Vodka 1140 $ Palm Bay Ruby Grapefrt Sunrise Spritz 6 Pk-C 6x355 $1.00 SE The Famous Grouse 1140 $4.30 SE Luksusowa Vodka 1140 $1.25 SE Georges Duboeuf Beaujolais 750 $ Wiser's De Luxe 1140 $ Gato Negro Sauvignon Blanc 750 $1.00 EA Wolf Blass Yellow Label Chardonnay 750 $1.00 SE Absolut Vo...See # $2.25 SE Errazuriz Estate Cabernet Sauvignon 750 $1.00 EA Santa Rita Reserva Sauvignon Blanc 750 $1.50 EA Santa Carolina Cabernet Sauvignon Reserva 750 $1.00 EA Concha Y Toro Casillero Del Diablo Cab/Sav 750 $1.00 EA Gato Negro Cabernet Sauvignon 1500 $1.50 EA Guinness Draught 1760 $1.00 SE Rosemount Diamond Shiraz 750 $2.00 SE Jackson-Triggs Unity Chardonnay 750 $ Luksusowa...See # $ Holsten Festbock 500 $ Errazuriz Max Reserva Cabernet Sauvignon 750 $2.00 EA Santa Carolina Sauvignon Blanc Reserva 750 $1.00 EA Santa Rita Reserva Chardonnay 750 $2.00 EA Bersano Barbera D'Asti 750 $ Gosling's Black Seal Rum 750 $ Gentleman Jack Rare Tennessee Whiskey 750 $3.00 SE Alize Gold Passion 750 $2.00 SE Hobgoblin Extra Strong Ale 500 $ El Jimador Tequila Reposado Gold 750 $ Pelee Island Baco Noir Vqa 750 $1.00 SE Whistler Premium Export Lager 6 x 330 $ Kilkenny Traditional Cream Ale 4 x 440 $ Kronenbourg $ Strewn Chardonnay Barrel-Aged Vqa 750 $1.00 SE Jackson-Triggs Black Series Meritage Vqa 750 $1.00 SE Grolsch Premium Lager 500 $ Absolut Mandrin 750 $ Old Speckled Hen 4 x 500 $ Giovello Pinot Grigio 750 $1.00 SE Peller Estates Family Series Cab Franc Vqa 750 $ Trius Cabernet Sauvignon Vqa 750 $ Mezzacorona Pinot Grigio Trentino Doc 1500 $2.00 SE Peller Estates French Cross Red Bib 4000 $ Pelee Island Merlot 1500 $1.00 SE Marketing & Product Guide 47

49 Limited Time Offers Continued LCBO# New LCBO# Description Size (ml) Price Display Program Peninsula Ridge Cabernet Vqa 750 $1.00 SE Jameson Ir...See # $2.00 SE Glen Breton Rare Canadian Single Malt 750 $ Yankee Jim Genuine Draft 6 x 355 $ Danfield's Private Reserve Small Batch 750 $ Kahlua Coffee Liqueur 1140 $3.00 SE Mike's Hard Lemonade 12 Pk-B 12x330 $2.00 SE Peller Estates French Cross Cabernet/Merlot 1500 $ Mcwilliams Hanwood Estate Shiraz 750 $2.00 SE White Cliff Sauvignon Blanc (Sacred Hill) 750 $1.50 SE Mott's Clamato Caesar Original 6 Pk-C 6x341 $1.25 SE Trapiche Reserve Malbec 750 $1.00 EA Trapiche Reserve Cabernet Sauvignon 750 $1.00 EA Errazuriz Max Reserva Shiraz 750 $2.00 EA Strewn Semi-Dry Riesling Vqa 750 $1.00 SE Tequila Rose Cream Liquor 750 $ Red Knot Shiraz 750 $1.00 SE Argento Pinot Grigio 750 $1.00 EA Concha Y Toro Casillero Diablo Carmenere 750 $1.00 EA Campo Viejo Crianza 750 $1.50 SE Pelee Island Shiraz/Cabernet 1500 $ Yellow Tail Semillon/Sauvignon Blanc 750 $1.00 SE Naked Grape Shiraz 750 $ A Luze & Fils Chateau Bel Air 750 $1.00 SE Giovello Pinot Grigio 1500 $ Fuller's London Pride 500 $ Sleeman Cream Ale 6 x 341 $ St. Ambroise Oatmeal Stout 6 x 341 $ Promotional Turn 13

50 Value Add Program Warehouse Applied LCBO# Description Size (ml) VA Approved VA Mother Carton # Appleton White Rum ml. Appleton Reserve Alberta Premium (P.E.T) 1750 Canadian Club Classic Prince Igor Extreme Vodka 750 Eight Below, 50 ml Forty Creek Barrel Select Whisky 1140 Forty Creek Double Barrel, 50 ml Value Add Program Sales Representative Applied LCBO# Description Size (ml) VA Approved 653 Mcguinness Silk Tassel 1140 Wiser's Deluxe 50ml 8458 Lamb's Navy Rum 1140 Wiser's Deluxe 50ml Sauza Silver 1140 Hornitos Phillips Root Beer Schnapps Liquor 750 Sour Puss Raspberry 50ml Jack Daniel's Sour Mash 750 JD Branded Harmonica Bacardi Superior x50ml Cazadores Russian Prince (P.E.T) ml Bacardi Superior Lamb's Palm Breeze (P.E.T) 1750 Wiser's Deluxe 50ml x Royal Reserve (P.E.T) 1750 Wiser's Deluxe 50ml x Ochakovo Premium Lager 500 Key Chain Can Opener Brights Entre-Lacs Red 1500 Schenley Whisky 50ml Brights Entre-Lacs White 1500 Schenley Whisky 50ml Rickard's White 6 x 341 St. Patty's Day Glassware Alvear's Fino Montilla 750 Branded Pen Sour Puss Lemon Liquor 750 Sour Puss Raspberry 50ml Southern Comfort 1140 Recipe Book Finlandia Vodka 1140 Southern Comfort 50ml Seagrams 83 (P.E.T) 1750 Crown Royal 100ml Phillips Butter Ripple Schnapps 750 Sour Puss Raspberry Captain Morgan Spiced Rum 1140 Jose Cuervo Silver Sour Puss Apple Liquor 750 Sour Puss Raspberry 50ml Appleton Special Gold Rum ml. Appleton Reserve Hardys Stamp Series Cabernet/Merlot 750 Book Mark Stella Legere 6 x 330 Bottle Opener Lulu B Pinot Noir Vdp 750 Purse Hanger Rickard's Red 6 x 341 St. Patty's Day Glassware Polar Ice Vodka 1140 ml Wiser's Small Batch 50 ml Marketing & Product Guide 49

51 Bonus AIR MILES Reward Miles LCBO# Description Size (ml) BAM Display Program 414 Pama Pomegranate Liquor Seagrams Fontana Di Papa Castelli Romani Wiser's Special Blend Crown Royal Seagrams V.O Alberta Pure Vodka Stock 84 Vsop Brandy Lamb's White Rum Wyborowa Vodka Alberta Springs Prince Igor Vodka (P.E.T) De Valcourt Napoleon Vsop Small Cask Brandy Anselme La Fiole Du Pape Chateauneuf Pape Red Prince Igor Vodka (P.E.T) SE Silent Sam Vodka Marquis De Villard Brandy Woodford Reserve Distiller's Select Bourbon Yvon Mau Sauvignon Blanc Vdp Durbanville Hills Shiraz Santa Rita 120 Sauvignon Blanc FSI, EA Canada Gold Whisky (P.E.T) Chateau Timberlay Canada Gold Whisky Prince Igor Extreme Vodka Patron Anejo Tequila Wild Africa Cream Liquor Barefoot Sauvignon Blanc SE Santa Carolina Carmenere Reserva FSI, EA Small Cask Brandy (P.E.T) Deinhard Riesling Dry Smithwick's Imported Premium Irish Ale Peller Estates French Cross Vidal Carton Cono Sur Viognier POD 2, FSI Glenmorangie The Quinta Ruban Highland Malt Glenmorangie The Lasanta Highland Malt Georges Duboeuf Beaujolais Brouilly Casal Thaulero Pinot Grigio IGT Castillo De Monseran Garnacha Dan Aykroyd Sauvignon Blanc VQA Voga-Quattro SE Vina Carmen Classic Cabernet Sauvignon EA Gato Negro Sauvignon Blanc Skinos Mastiha Liqueur Promotional Turn 13

52 Bonus AIR MILES Reward Miles Continued LCBO# Description Size (ml) BAM Display Program Xoxo Sauvignon Blanc Chenin Concha Y Toro Casillero Del Diablo Malbec EA Reif Vidal VQA Feudo Arancio Grillo Uv Pink Lemonade Vodka Aguila SE Uv Blue Raspberry Vodka Dujardin Vsop Brandy Captain Morgan White Rum (P.E.T) Equifera Chardonnay VQA SE Gentleman Jack Rare Tennessee Whiskey Sauvion Carte D'Or Muscadet Kourtakis Kouros Patras Angels Gate Cabernet Shiraz VQA Eastdell Black Cab VQA Masi Campofiorin SE Bees Chardonnay Unoaked VQA Cono Sur Riesling EA Montes Classic Series Cabernet Sauvignon EA Copper Moon Moonlight Harvest Pinot Grigio Vouchers Caramilk Cream Liquor Montes Classic Series Sauvignon Blanc EA Callia Alta Malbec EA Bolivar Coffee Liqueur Piat D'Or Chardonnay Amsterdam Big Wheel 6 x Auka Malbec EA South Sauvignon Blanc Reserva EA Headstrong Black & Tan El Jimador Tequila 100% Agave Blanco Black Slate Riesling Qba Mitolo Junior Shiraz Inniskillin Merlot VQA Gato Negro Cabernet Sauvignon Pknt Cabernet Sauvignon FSI, EA Fresh Cabernet Gamay VQA Fresh Rose VQA SE Seagram's l (New) Canadian Club Sherry Cask SE Peter Lehmann Barossa Blonde SE La Puerta Torrontes EA Okocim Pilsner Meditrina Red Wine B & G Partager Blanc Marketing & Product Guide 51

53 Bonus AIR MILES Reward Miles Continued LCBO# Description Size (ml) BAM Display Program B & G Partager Rouge Double Chocolate Vodka SE Dujardin V...See # Marquis De Villard Banff Ice Vodka Seagrams Five Star Santa Rita 120 Cabernet Sauvignon EA Tequila Gran Centenario Trapiche Cabernet Sauvignon EA Alpenbitter No 7(P.E.T) Santa Alicia Carmenere Reserva Errazuriz Estate Chardonnay POD Knob Creek Bourbon Prince Igor Vodka Jaboulet Cotes Du Rhone Parallele Cono Sur Pinot Noir EA Yvon Mau Cabernet Sauvignon Vdp Carmen Gran Reserva Cabernet EA Santa Carolina Merlot EA Banff Ice Vodka The Balvenie 12 Yr. Doublewood Iceberg Vodka Harp Lager 6 x Hardys Stamp Series Riesling/Gewurztraminer SE Mike's Hard Cranberry Lemonade 4 Pk-B 4x330 4 SE J&F Lurton Les Fumees Blanches Sauv Bl Vdp Lowenbrau Original SE Bend In The River Qualitatswein Farnese Sangiovese Daunia Marcus James Malbec EA Gray Fox Merlot SE Philippe De Rothschild Cab Sauvignon Vdp SE Iceberg Vodka SE Forty Creek Barrel Select Bodega J&F Lurton Pinot Gris EA Eastdell Estates Rose VQA Trius Cabernet Franc VQA Bodega Norton Cabernet Sauvignon EA Kittling Ridge White Zinfandel/Vidal Wyborowa Exquisite Vodka SE Belvedere Vodka Philippe De Rothschild Viognier Vdp Cookoothama Shiraz Masi Tupungato Passo Doble EA 52 Promotional Turn 13

54 Bonus AIR MILES Reward Miles Continued LCBO# Description Size (ml) BAM Display Program Osborne Solaz Shiraz Tempranillo Casal Thaulero Merlot/Cabernet Sauvignon J.P Chenet Premier De Cuvee Merlot Cabernet SE Peller French Cross Sauvignon Blanc Bib Banrock Station Cabernet Sauvignon Carton SE Singha Lager 6 x Labatt Blue Baltika #3 Classic Beer Ekstra SE Alexander Keith's India Pale Ale 6 x BBAM Option LCBO# Description Size (ml) Pascual Toso Malbec Pascual Toso Chardonnay Dos Equis Lager 6 x Tecate Amsterdam Nut Brown Ale Amsterdam Blonde Trivento Tribu Malbec Trivento Tribu Syrah 750 Bundled Bonus AIR MILES Reward Miles BAM Approved BBAM Amount BBAM Total Sleeman Cream Ale Sapporo Premium Beer Option 1: Buy the two participating products at the same time and receive the BBAM Option 3: Buy three of the participating products at the same time and receive the BBAM Marketing & Product Guide 53

55 Neck Tags LCBO# Description Size (ml) NT Approved Jameson Irish Whiskey 750 Accolades Winzertanz 1500 Alzheimers Donation Smirnoff Vodka (P.E.T.) 750 Smirnoff LiveNation Necktag Contest with TicketMaster Smirnoff Vodka 1750 Smirnoff LiveNation Necktag Contest with TicketMaster Polar Ice Vodka (Pet) 750 Canada's Vodka Frescobaldi Chianti Nipozzano Riserva 750 Review/Awards Sebeka Shiraz 750 Local Humane Society Donation for every bottle sold Sebeka Cabernet Sauvignon Pinotage 750 Local Humane Society Donation for every bottle sold Peroni Nastro Azzurro 500 Win 1 of 10 Aperitivo Parties Sobieski Vodka 750 Win a Trip to Turks & Cacos Carolans Light Irish Cream 750 Recipe Singleton Of Glendullan 750 New Product Necktag Cave Spring Gamay Vqa 750 Recipe Cave Spring Riesling Vqa 750 Wine Spectator Review Errazuriz Estate Sauvignon Blanc 750 Win a trip to Chile Robertson Winery Shiraz 750 Gold Medal New Lower Price 54 Promotional Turn 13

56 Participating Stores Column Heading Store # Banner Inserts Pod Program Promo Fixture Ends Sold End Aisles End Aisle Backer Cards Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Exterior Banner Exterior Transparencies Showcards Power Aisle Banners Perimeter Banners Perimeter Transparencies Square Perimeter Transparencies Horizontal Power Aisle Banners Mixed Drink golocal FSI Ontario Wine Superstars Ontario Popular Picks Bilingual Key H= Hero Display T= Thematic Banner Insert Builds all Pods 1E= 1 Rounded End, 2E= 2 Rounded Ends 1G= 1 Gondola, 2G= 2 Gondolas Number of Sold End Aisles and (P)remium or (S)tandard Flight # of Number of signs shipped Number of Regular Extenders In Store See Sold Space Program Extender Section for participating extender locations. C = Community Extender Program # of Extenders # of Extenders # of Extenders # of Extenders # of Number of signs shipped # of Number of signs shipped # of Number of signs shipped # of Number of signs shipped # of Number of signs shipped # of Number of signs shipped # of Number of signs shipped # of Number of signs shipped Y = Participating Store Y = Participating Store Y = Participating Store Y = Participating Store Y = LCBO stores located in FLS designated areas B = LCBO FLS designated stores See back/inside cover for definitions

57 Participating Stores See Chart on Page 55 for codes. This list is included in the P13 Worksheets file posted on the portal Store # Banner Insert POD Program Sold End Aisle Flight End Aisle Backer Cards Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Promo Fixture Signs Exterior Banner Exterior Transparency Show Card Power Aisle Banner Perimeter Banner Perimeter Transparency Square Perimeter Transparency Horizontal Mixed Drink Program Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture Bilingual 1 H Y 20 S E Y Y ST Y B 3 8 P Y Y Y 4 T 8 P Y Y 5 H Y 10 P E Y Y Y 6 H 8 S G Y Y Y Y Y Y 8 T 10 S Y Y 9 T ST Y 10 H Y 20 P Y Y B 11 H 8 S G Y Y 12 T 8 P Y Y Y Y Y 14 8 S E 1 Y Y Y 15 H Y 15 P E Y Y Y 16 ST Y Y Y 18 8 S Y Y Y 19 H Y 15 S E Y Y Y 20 H 10 S G Y Y Y 21 H Y 20 P E Y Y 22 H 20 S E Y Y 23 H Y 15 S E Y Y Y 24 8 S Y B 25 H 8 P E Y Y 26 H 10 P G 3 6 Y Y Y 27 H 15 S G 1 Y Y Y 28 T Y Y Y 30 T ST Y 31 H Y 20 P E Y 32 H 8 S G ST Y Y 34 H 15 S E Y Y 35 H Y 15 P E Y Y 36 H 15 S E Y Y B 37 H 8 P Y Y Y 38 H Y 15 P E Y Y B Y 40 H 20 P E Y Y B 42 T ST Y 43 H 10 S Y Y 44 H Y 10 S E Y Y 45 8 S G Y Y ST Y S G Y Y ST 49 T ST B 50 H 10 S E Y Y B Store # Banner Insert POD Program Sold End Aisle Flight End Aisle Backer Cards Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Promo Fixture Signs Exterior Banner Exterior Transparency Show Card Power Aisle Banner Perimeter Banner Perimeter Transparency Square Perimeter Transparency Horizontal Mixed Drink Program Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture Bilingual 51 ST 52 ST Y B ST Y ST Y 55 H 15 S Y B 56 T Y 57 H Y 20 S E Y Y 58 8 S Y Y B 59 H 10 S G 3 Y Y 60 H 10 S G 2 4 Y Y 61 H 8 S G 1 Y Y 62 H 15 S E Y Y 63 H 10 S G Y Y 64 H Y 15 S E 4 6 Y Y 65 H Y 10 S E Y Y 66 T ST Y B ST Y B 68 H 15 S G Y Y ST Y 70 8 S ST Y Y 71 T ST S G 3 6 Y Y 73 H 8 S E 3 Y 74 H Y 10 S Y Y 75 T ST Y B ST Y B 77 T Y Y B ST Y B 79 H 8 S G 1 10 Y 80 H 10 S G 1 Y 81 T ST Y B 82 H 8 S Y Y E Y Y Y B 84 T ST Y 85 H 10 S Y 86 H 8 S Y Y 87 T ST Y 88 T ST Y ST Y B 90 H 10 S G 1 Y Y 91 T ST Y B 92 T ST Y Y 93 H 10 S E 6 16 Y 94 T ST Y 95 H 10 S E Y Y 96 T ST Y S E Y Y 56 Promotional Turn 13

58 Participating Stores See Chart on Page 55 for codes. This list is included in the P13 Worksheets file posted on the portal Store # Banner Insert POD Program Sold End Aisle Flight End Aisle Backer Cards Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Promo Fixture Signs Exterior Banner Exterior Transparency Show Card Power Aisle Banner Perimeter Banner Perimeter Transparency Square Perimeter Transparency Horizontal Mixed Drink Program Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture Bilingual 98 T ST Y B ST Y B 101 H 15 S G 3 4 Y 102 H Y 10 S E Y Y 103 T ST Y B 104 T ST Y Y ST Y 106 H 20 S E Y Y 107 T ST Y 108 T ST Y B 109 T ST Y ST Y Y 111 T ST Y ST Y B 113 T ST Y ST Y 115 H 20 P E Y Y 116 T ST Y 117 T ST Y B 118 T ST Y B ST Y ST Y ST Y B 122 T ST Y B 123 T ST Y B Y 125 H 10 S E Y Y B ST Y B ST Y 128 T ST Y Y ST Y B 130 H 15 S G 2 4 Y Y ST Y 132 H 10 S E Y Y Y ST Y ST Y B 135 T T ST Y ST Y ST Y 139 T ST 140 H 15 P G Y Y B ST Y ST Y 143 H 8 P G 4 4 Y Y Y 144 H 10 S Y 145 H 15 S E Y Y Store # Banner Insert POD Program Sold End Aisle Flight End Aisle Backer Cards Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Promo Fixture Signs Exterior Banner Exterior Transparency Show Card Power Aisle Banner Perimeter Banner Perimeter Transparency Square Perimeter Transparency Horizontal Mixed Drink Program Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture Bilingual ST Y ST Y 148 H Y 15 P E Y Y 149 H Y 20 P E Y Y Y ST Y B 152 H 10 S Y S E Y Y 154 H 15 S E Y Y 155 H 10 S G 4 3 Y Y 156 H 20 P G Y Y 157 T ST Y 158 T ST Y 159 T ST Y Y 161 T ST Y 162 T ST Y B 163 H 15 S G Y Y Y 164 H 15 P E 5 4 Y Y Y 165 H 8 S G 4 4 Y Y 166 T ST Y 167 H 10 S Y Y 168 H 10 P E Y Y 169 T ST Y 170 T ST Y 171 H Y 20 S E Y Y Y ST Y ST Y B 174 T ST Y 175 H 10 S G 4 4 Y Y ST Y 178 T ST Y 179 H 15 P G Y Y ST Y B Y 182 H 15 P G Y Y Y Y Y Y 184 T ST Y B 185 H Y 15 P E Y Y Y 186 T 8 S Y Y 187 H Y 20 S E Y 188 H 10 S G 3 Y Y ST Y B 190 H 10 S G 1 10 Y B 191 H Y 15 S E Y S G Y Y ST Y B 194 T ST Y Y Marketing & Product Guide 57

59 Participating Stores See Chart on Page 55 for codes. This list is included in the P13 Worksheets file posted on the portal Store # Banner Insert POD Program Sold End Aisle Flight End Aisle Backer Cards Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Promo Fixture Signs Exterior Banner Exterior Transparency Show Card Power Aisle Banner Perimeter Banner Perimeter Transparency Square Perimeter Transparency Horizontal Mixed Drink Program Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture Bilingual 195 H Y 20 S E Y Y Y 196 H 8 S G Y Y 197 T ST Y 198 H Y 15 S E Y Y Y Y 200 H Y 20 S E Y Y Y 201 H 15 S E 2 6 Y Y Y Y 203 Y ST Y B 205 T ST Y 207 H 15 S E Y Y B 208 T ST Y 209 H 15 S E Y Y S E Y Y 211 H 8 S Y Y 212 H 15 P E Y Y 213 T ST Y S E Y Y Y 216 H 8 S Y Y 217 H Y 20 P E 6 7 Y Y B 218 H 15 S G Y Y Y 219 T ST Y 220 T ST Y B 221 T ST 222 T ST Y 223 T ST Y 224 T ST Y 225 T ST Y B 226 H Y 20 S E Y Y 227 T Y 228 H Y 20 S G Y Y Y 229 T ST Y ST Y 231 T ST Y 232 T ST Y 233 H 8 S Y Y Y S G 4 4 Y Y Y ST Y 236 T ST Y B S E Y 238 T Y Y 239 T ST Y ST Y ST Y B 242 H 15 S E Y Y Y 243 H 20 P E Y Y B Store # Banner Insert POD Program Sold End Aisle Flight End Aisle Backer Cards Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Promo Fixture Signs Exterior Banner Exterior Transparency Show Card Power Aisle Banner Perimeter Banner Perimeter Transparency Square Perimeter Transparency Horizontal Mixed Drink Program Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture Bilingual 244 H 15 S E Y Y ST Y B 246 T Y Y 247 T ST Y 248 H 15 P G Y Y 249 H Y 10 S G 3 4 Y Y Y ST Y ST Y 252 H Y 20 S E Y Y 253 H Y 20 P E Y Y B 254 T ST Y 255 H 10 S E Y Y ST Y Y ST Y 258 T ST Y ST Y ST Y Y 261 T ST Y ST Y 263 H 15 S G Y Y 264 T ST Y 265 H 15 S E Y Y 266 T ST Y Y 267 T ST Y ST Y 269 H Y 20 S E Y Y Y 270 T ST Y ST Y ST Y B 273 T ST Y ST Y 275 T Y 276 T ST Y 277 T ST Y S E Y Y B Y Y ST Y B 281 T ST Y 282 T ST Y ST Y 284 T ST Y ST Y ST Y 287 H 15 S G 3 6 Y Y B 288 H Y 20 P E Y 289 T Y ST Y 58 Promotional Turn 13

60 Participating Stores See Chart on Page 55 for codes. This list is included in the P13 Worksheets file posted on the portal Store # Banner Insert POD Program Sold End Aisle Flight End Aisle Backer Cards Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Promo Fixture Signs Exterior Banner Exterior Transparency Show Card Power Aisle Banner Perimeter Banner Perimeter Transparency Square Perimeter Transparency Horizontal Mixed Drink Program Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture Bilingual 291 T ST Y B ST Y 293 T ST Y 294 T ST Y 295 H 10 P G 3 3 Y Y Y 296 T ST Y 297 T ST Y Y 298 H 15 P G Y Y 299 T Y 300 H 10 S G 3 4 Y Y ST Y ST Y 303 T ST Y 304 T ST Y ST Y 306 T Y ST Y ST Y B ST Y Y Y Y Y 311 H 10 P G 5 3 Y Y 312 H 15 S Y Y Y Y 314 T ST Y ST Y 316 T ST Y 317 T ST Y 318 T ST Y ST Y G 6 8 ST Y Y 321 H 8 S Y Y Y ST Y B 323 T ST Y 324 H 8 P G Y Y B 325 H 20 S E Y Y 326 H Y 15 S E Y Y 327 T ST Y B 328 T ST Y 329 H Y 20 P E 8 2 Y Y 330 T ST Y ST Y ST Y B 333 ST Y 334 H Y 20 S E Y Y 335 T ST Y ST Y ST Y Store # Banner Insert POD Program Sold End Aisle Flight End Aisle Backer Cards Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Promo Fixture Signs Exterior Banner Exterior Transparency Show Card Power Aisle Banner Perimeter Banner Perimeter Transparency Square Perimeter Transparency Horizontal Mixed Drink Program Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture Bilingual ST Y B ST Y 340 H 10 S E Y Y S G Y Y 344 H Y 15 S E Y 345 T 8 S G Y 346 H Y 20 P E Y Y ST Y ST Y ST Y B ST Y 351 H 10 S G 1 4 Y Y 352 T ST Y 353 H 10 P G 5 4 Y Y Y 355 H Y 20 P E Y Y Y 356 H 15 S Y Y ST Y 359 H 15 S G Y B 360 H 15 P E Y Y Y 361 H Y 15 S E Y Y 362 H 20 S E Y Y ST Y 364 T ST Y 365 ST 366 H 10 S E 5 Y Y Y 367 H Y 20 P E Y Y B 369 T 10 4 ST Y ST Y B 371 H 10 S E 7 4 Y Y Y 372 T ST Y 373 H Y 15 S E Y Y 374 T Y ST Y B ST Y 378 H Y 20 S E Y 379 T ST Y 380 T ST Y 381 H Y 15 S E Y Y 382 H 15 S G 1 6 Y Y 383 H Y 15 S E Y Y 384 H 8 P G Y Y B 385 H 20 S E 7 4 Y Y 386 H 10 S E Y Y 387 H 15 S E Y Y B 388 H 10 P E Y Y Y Marketing & Product Guide 59

61 Participating Stores See Chart on Page 55 for codes. This list is included in the P13 Worksheets file posted on the portal Store # Banner Insert POD Program Sold End Aisle Flight End Aisle Backer Cards Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Promo Fixture Signs Exterior Banner Exterior Transparency Show Card Power Aisle Banner Perimeter Banner Perimeter Transparency Square Perimeter Transparency Horizontal Mixed Drink Program Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture Bilingual 389 H 15 S G Y Y 390 H Y 20 P E Y Y 392 H Y 10 S E ST 393 H 20 P E Y Y B 394 H 10 S G Y Y ST Y B 397 H Y 15 S E Y Y 398 H 20 S E Y Y Y ST Y S G 2 4 Y Y B S Y Y 402 H Y 10 S G Y Y ST 404 H 15 S E Y Y ST Y B Y Y B 407 H 15 P G Y Y 408 H 15 S G Y Y Y ST Y ST P Y Y 412 H Y 20 P E Y Y Y ST Y 414 T ST Y 415 H 10 P Y Y 416 H Y 20 S E Y Y B 417 H 20 P E Y Y 418 T ST 419 T Y 420 ST Y ST Y Y ST Y B ST Y 424 B 425 H 10 S E 4 4 Y Y Y 426 H 10 S E Y Y 427 ST 428 H Y 20 S E Y Y Y Y Y 431 H 15 S E Y Y B 432 H 20 S E Y Y ST Y 434 H 15 S E Y Y ST Y B ST Y 437 H Y 10 S E Y Store # Banner Insert POD Program Sold End Aisle Flight End Aisle Backer Cards Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Promo Fixture Signs Exterior Banner Exterior Transparency Show Card Power Aisle Banner Perimeter Banner Perimeter Transparency Square Perimeter Transparency Horizontal Mixed Drink Program Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture Bilingual 438 H Y 20 S E Y Y Y ST Y 440 T ST Y ST Y B ST Y 443 H 15 P G Y Y B 444 H Y 15 S G Y Y Y 445 H Y 20 S E Y Y 446 T Y ST Y 448 T ST Y ST Y 450 T Y ST Y 452 H 15 P E Y B P G Y ST Y 455 T ST Y S E Y Y 457 H Y 10 P E Y Y Y 458 H 8 S Y Y 459 H Y 15 S E Y Y ST Y 461 T Y Y 462 T ST Y ST Y B ST Y 465 H 15 S E 5 4 Y Y ST Y B 467 H 10 S Y Y 468 T ST Y ST Y 470 H 10 S G Y Y Y ST Y ST Y ST Y ST Y ST Y ST Y 478 T ST Y ST Y ST Y 481 H Y 15 P G Y Y ST Y Y B 484 H 10 S G Y Y 485 H Y 15 P Y Y 60 Promotional Turn 13

62 Participating Stores See Chart on Page 55 for codes. This list is included in the P13 Worksheets file posted on the portal Store # Banner Insert POD Program Sold End Aisle Flight End Aisle Backer Cards Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Promo Fixture Signs Exterior Banner Exterior Transparency Show Card Power Aisle Banner Perimeter Banner Perimeter Transparency Square Perimeter Transparency Horizontal Mixed Drink Program Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture Bilingual P E 3 9 Y ST Y Y ST Y Y ST Y 490 H Y 20 S E Y Y Y 492 T ST Y ST Y 494 H 15 P G 2 4 Y Y 495 H Y 15 S E Y Y 496 T ST Y 497 T 10 S Y Y H 20 P E Y Y Y 501 H 15 S E 4 4 Y Y Y T ST Y 505 H Y 20 P E Y Y B ST Y B 507 T ST Y B 508 T ST Y 509 T ST Y ST Y 511 H Y 10 S E Y Y Y 512 ST Y ST Y 515 ST Y ST Y 517 T ST Y 518 H 15 S G 1 4 Y Y Y ST Y Y 520 T ST Y 521 H 15 P G 1 4 Y Y B 522 Y 10 P E Y 523 H Y 20 P E Y Y 524 T ST Y B 525 H Y 20 P E Y Y B 526 ST B 527 T ST Y 528 H 15 P E Y Y Y 529 T ST Y 530 T ST Y 531 T ST Y Y Y Y S Y Y Y 534 H Y 10 S E Y Y Y Store # Banner Insert POD Program Sold End Aisle Flight End Aisle Backer Cards Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Promo Fixture Signs Exterior Banner Exterior Transparency Show Card Power Aisle Banner Perimeter Banner Perimeter Transparency Square Perimeter Transparency Horizontal Mixed Drink Program Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture Bilingual ST Y 536 H Y 15 P E Y Y ST Y 538 ST B 539 T Y Y Y 540 H 15 S E Y Y B ST Y 542 H Y 20 P E Y Y Y 543 T ST Y 544 H Y 15 S E Y Y 545 H Y 15 S E Y Y 546 H 15 S E Y Y Y 547 ST Y Y ST Y 549 H 20 S E Y Y ST Y S Y Y Y 553 H Y 15 P G Y Y Y 555 H 8 S E Y Y 556 H Y 15 P E 10 4 Y Y ST Y ST Y 559 H 15 S E Y Y 560 T ST Y 561 T 5 5 ST Y 562 T ST Y 563 H 10 S Y Y 564 H 8 S G Y Y Y ST Y B 566 H Y 20 P G Y Y ST Y 568 H 8 P E Y Y B 569 H Y 15 S E Y Y ST Y 571 Y Y Y 572 H 10 S G 2 4 Y Y 573 H Y 10 P E Y Y ST Y B 575 H Y 15 S E Y Y Y 576 T ST Y B ST Y B 578 T ST Y B 579 H Y 10 S E Y Y 581 T ST Y Y 582 T ST Y ST Y 584 H Y 15 S E Y Y Y Marketing & Product Guide 61

63 Participating Stores See Chart on Page 55 for codes. This list is included in the P13 Worksheets file posted on the portal 62 Store # Banner Insert POD Program Sold End Aisle Flight End Aisle Backer Cards Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Promo Fixture Signs Exterior Banner Exterior Transparency Show Card Power Aisle Banner Perimeter Banner Perimeter Transparency Square Perimeter Transparency Horizontal Mixed Drink Program Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture Bilingual 586 H 15 S G Y Y 587 H 15 S G 2 10 Y Y ST Y B Y Y B 590 H 20 P E Y Y ST Y 593 H 15 P G Y Y Y 594 T ST Y 595 T ST Y 596 T ST Y ST Y Y 598 ST B 599 T ST Y 601 H 15 S E Y Y Y 602 H 15 S G Y Y ST Y ST Y B 605 H Y 15 S E Y Y ST Y ST Y ST Y T ST Y ST Y ST Y 616 H 10 S E Y Y 617 H 15 S E Y Y 618 H 10 S Y Y 619 H Y 20 S E Y Y Y Y Y ST Y 623 H Y 20 P E Y Y 624 H Y 20 P E Y Y B ST Y B 629 H 15 S E Y Y 630 H Y 20 P E Y Y 631 H Y 20 S E Y Y Y 632 H Y 20 S E Y Y 634 H Y 15 S E Y Y S E Y Y ST Y Y 697 ST Y 698 H Y 15 S E Y Y Y 700 H Y 20 S E Y Y Y Y 702 H 15 P E Y Y 703 H Y 20 S E Y Y Y 742 Y B Store # Banner Insert POD Program Sold End Aisle Flight End Aisle Backer Cards Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Promo Fixture Signs Exterior Banner Exterior Transparency Show Card Power Aisle Banner Perimeter Banner Perimeter Transparency Square Perimeter Transparency Horizontal Mixed Drink Program Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture Bilingual 771 H 15 P E 5 4 Y Y 776 H Y 20 S E Y Y Promotional Turn 13

64 Display Table Merchandising Guidelines The following section provides direction on merchandising Nesting and Promo Tables. Visual Merchandising Team If you have any questions, please contact your store s Regional Visual Merchandiser or Julia Coates at

65 Merchandising Display Tables Display Table Themes The new Nesting Table Map is used for all of the Nesting Table Layouts. The products have been selected by Category Management and arranged by Visual Merchandising according to the like-with-like and colour/size/type principles to accomplish a balanced, easy-to-shop display. Please merchandise the tables according to the themes provided. These themes have been selected to integrate with the Promotional Theme and to maximize sales potential. Product Orders For each Nesting Table, please order two or three cases of each of the participating products. For each Promo Table, please order two or three cases of each of the six to eight participating products. The Store Manager may modify product selections, based on customer buying patterns and demographics but alternative products should match the theme. Product Placement Avoid spreading products over the entire table. Too many facings of the same product will make the display seem cluttered, dulling the impact of the products being promoted. By following the basic principle of like product with like product, you will accomplish a themed, fully stocked and customer-friendly fixture. Remember to consider the colour, size and type when building your display. ExAMPLE OF COLOUR, SIzE, TyPE ExAMPLE OF LIkE WITh LIkE Placing complementary colours next to each other also enhances the look of the display. Items on the Display Tables should not compete with each other. 64 Promotional Turn 13

66 Nesting Table Baskets Nesting Table Baskets All nesting tables must have a basket on each corner of the table. Select one product to merchandise in each basket complementing the theme. Sign the product with metal sign holders and black sign inserts. Each medium sized basket holds two cases of 750 ml product or one case of 1000 ml /1500 ml product. ExAMPLE OF BASkET WITh SIGN Marketing & Product Guide 65