Trade Copy Only PT5 PT5: JULY 20, 2014 AUGUST 16, 2014 MARKETING & PRODUCT GUIDE

Transcription

1 Hero Display Weekly Promotion 06 Super Savings Blockpile Program 27 Giving Back in Our Community 65 PT5 MARKETING & PRODUCT GUIDE PT5: JULY 20, 2014 AUGUST 16, 2014

2 Marketing & Product Guide Thematic Promotion 3 Front End Merchandiser Initiative 2 Promotional Sign Gallery 5 Promotional Hero Display 6 Civic Holiday 4-Day Super Sale 27 Advertising 31 Summer Wines 39 Ready-to-Drink Blockpile Program 41 Rosé Wines Program 47 Mini Thematic Summer Remix 51 Signature Collection 55 Social Responsibility In-store Signage 59 Giving Back In Our Comminity 65 Exterior Springer Signs 69 Shopping Cart Signs 71 Front End Merchandiser 73 Wine Fridge 79 Gift Packaging 83 Seasonal & New Product Fixture Program 89 Special Promotions Fixtures 93 Our Wine Country Signage 95 Ontario Wine Programs 103 Beer Programs 113 Vintages Superstar Program 119 BAM & LTO Signage 121 Display Table Merchandising Guidelines 125 Participating Stores 139 Sold Space Program 149

3 NEW Front End Merchandiser Initiative Two new initiatives have been created to further entice our customers through the successful Front End Merchandiser program (FEM). Please implement the following initiatives to maximize sales of the products that are displayed at this valuable location in your store. 1. LTO and BAM Offers LCBO# Description Retail LTO Now Size (ml) Grand Marnier $12.95 $1.00 $ Red Stag $8.95 $1.00 $ Belvedere Pure $ BAM Absolut $8.75 $1.00 $ Basket Fixture Key Dates Install Date: July 20, 2014 Take Down: August 16, 2014 Merchandising Instructions Please install the SAVE & BAM Shelf Talkers in front of the corresponding products on the Front End Merchandiser. It has proven over and over again that Basket Fixtures are an extremely effective way of increasing sales of any product. Continuing from Period 3, participating stores are to use Basket Fixtures to feature one or more of the following 375mL products. LCBO# Description Retail LTO Now Mix it With Size (ml) Malibu Coconut $ $1.00 $11.25 Pineapple Rum Juice Sailor Jerrys $ $1.00 $15.95 Coke Tito s $ $1.00 $18.90 Soda Water 375 Merchandising Instructions For stores participating in FEM program Please use white marker to fill in production information on signs Please be sure to include on the sign the Mix It With information which your customers will surely find helpful Signs are printed double-sided to provide stores with the option of choosing one or two products at any one time simply flip it over This is an ongoing initiative that will last beyond Period 5 Spirited Pick signs will be sent to all stores in PT5 Key Dates Install Date: July 20, 2014 Take Down: Until further notice Basket Signs (Re-order# DMS-FEM Black Signs) For non-fem stores Stores are encouraged to merchandise these great offers if baskets and space are available Please follow all Health and Safety regulations Spirited Pick signs will be sent to all stores in PT5 Stores are encouraged to merchandise these great offers in any discretionary space near the cash, or in baskets if they are available. 2 Promotional Turn 5 On Tap Beer at the LCBO

4 Thematic Promotion PT5 On Tap Beer At The LCBO July 20, 2014 August 16, 2014 We are in a Beer Renaissance. There are more amazing brewers, styles and tastes than ever before. This year s Period 5 thematic will celebrate beer culture and elevate the entire beer experience. We will educate customers on the wide variety of beers styles and tastes available and encourage them to appreciate beer in a whole new way. We know that customers want to learn more about beer styles and they want us to make their beer shopping experience easier. This year our Sold End Aisles will all be merchandised by beer style (North American Lager, German Pilsner, etc.). Beer is an exciting product category right now and we are poised to deliver a new and informative beer shopping experience for our customers. Now is the time to stake our claims as the retailer of choice for today s enlightened beer drinkers. Promotional Turn 4 - The Great Canadian Summer 3

5 English and Bilingual Promotional Signs Overview The French Language Services Act (FLSA) of 1986 guarantees an individual s right to receive services in French from Government of Ontario ministries and agencies in 25 designated areas. Relative to the French Language Services Act, the LCBO is not only required by law to provide bilingual staff, signage and services in specific stores and offices located in or serving designated communities of Ontario, but we are also doing so as an additional service offering to our Francophone customers. It is good for business. To further this commitment, participating stores are to receive a French version of Exterior Banners, and Bilingual versions of Power Aisle Banners, Perimeter Banners, Backer Cards, POD Displays & Hero Displays. Henceforth, these will become the standard bilingual components that will be shipped to these stores every promotional period. Merchandising Instructions Participating Stores 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 23, 24, 26, 27, 32, 34, 36, 37, 38, 40, 41, 49, 50, 52, 54, 55, 58, 63, 66, 67, 75, 76, 77, 78, 81, 83, 89, 91, 92, 98, 99, 103, 104, 108, 112, 117, 118, 121, 122, 123, 125, 126, 127, 128, 129, 134, 140, 143, 149, 151, 154, 162, 163, 164, 165, 167, 171, 173, 180, 182, 183, 184, 185, 186, 189, 190, 192, 193, 195, 198, 200, 204, 207, 212, 214, 217, 218, 220, 225, 228, 233, 234, 236, 241, 242, 243, 245, 249, 253, 255, 256, 262, 269, 272, 278, 279, 280, 287, 291, 295, 303, 308, 309, 310, 312, 320, 321, 322, 324, 327, 329, 332, 333, 334, 338, 341, 349, 355, 359, 360, 362, 363, 366, 367, 368, 370, 371, 375, 384, 385, 387, 388, 389, 393, 394, 395, 398, 400, 405, 406, 407, 408, 411, 412, 415, 416, 420, 421, 422, 424, 425, 426, 428, 431, 435, 436, 438, 441, 443, 444, 452, 457, 458, 463, 466, 470, 483, 484, 485, 487, 488, 490, 492, 494, 499, 505, 506, 507, 511, 512, 515, 518, 519, 521, 524, 526, 528, 531, 532, 533, 534, 538, 539, 540, 542, 546, 547, 552, 553, 555, 556, 564, 565, 568, 569, 571, 572, 574, 575, 576, 577, 578, 584, 588, 589, 593, 597, 598, 601, 604, 614, 619, 624, 626, 627, 631, 636, 637, 638, 639, 640, 642, 643, 645, 650, 677, 694, 697, 698, 699, 700, 703 Please alternate between English, IMAGE and French versions of the Window Show Cards. Window Show Card - English Version Window Show Card - French Version 4 Promotional Turn 5 On Tap Beer at the LCBO Branded Backer Card - Bilingual Version

6 Promotional Sign Gallery All promotional sign components are available for re-order using their corresponding re-order numbers. If a sign component is missing or damaged, call hellolcbo ( ) and quote its re-order number. Please have a copy of this Marketing & Product Guide on hand for reference. Thank you. Music CD re-order# DMS-MusicCD We would like to hear your comments about this period s music. Please send your feedback hellolcbo. Promotional Turn 4 - The Great Canadian Summer 5

7 Promotional Signs - Hero Display Overview The Hero Display will be utilized to drive volume by featuring weekly Limited Time offers (LTO) on popular brands. Each week, the Hero display will feature one SKU of a popular brand on LTO. To further drive sales, the messaging will invite customers to purchase 4 units of the product. Participating Stores All Hero Display stores Key Dates Week 1: July 21 July 27 Week 2: July 28 August 3 Week 3: August 4 August 10 Week 4: August 11 August 16 Participating Products Week LCBO# Product Description Size LTO Tuborg Gold (NOTE: $.025 LTO to last throughout Period 5) Heineken (NOTE: Week 2 LTO ONLY) Stella Artois (NOTE: Week 1, 2 and 4 LTO $0.20) 500 ml CAN $ ml CAN $ ml CAN $ Grolsch (NOTE: $.025 LTO to last throughout Period 5) 500 ml CAN $ Promotional Turn 5 On Tap Beer at the LCBO

8 Promotional Signs - Hero Display Weekly Promotional Hero Display Hero Display Week #1: July 21 July 27 Signage: Hero Banner and Pricer Card Where to merchandise: Entrance of the store LCBO# Description Size Promotion Tuborg Gold 500 ml can LTO $0.25 Build the Week #1 display with featured product. Insert Week #1 Pricer Card in front of the participating product NOTE: This product is on LTO $0.25 throughout Period 5. Hero Display Week #2: July 28 August 3 Signage: Hero Banner and Pricer Card Where to merchandise: Entrance of the store LCBO# Description Size Promotion Heineken 500 ml can LTO $0.25 Take down Week #1 display and dispose/recycle the Hero display sign and Pricer Card. Build the Week #2 display with the featured product. Insert Week #2 Pricer Card in front of the participating product. NOTE: This product is on LTO $0.25 during week 2 only. Please remove $0.25 LTO signage at the end of Week 2. Promotional Turn 5 On Tap Beer at the LCBO 7

9 Promotional Signs - Hero Display Weekly Promotional Hero Display Hero Display Week #3: August 4 August 10 Signage: Hero Banner and Pricer Card Where to merchandise: Entrance of the store LCBO# Description Size Promotion Stella Artois 500 ml can LTO $0.30 Take down Week #2 display and dispose/recycle the Hero display sign and Pricer Card. Build the Week #3 display with the featured product. Insert Week #3 Pricer Card in front of the participating product. NOTE: This product is on LTO $0.20 during weeks 1, 2 and 4. Please remove $0.30 LTO signage at the end of Week 3. Hero Display Week #4: August 11 August 16 Signage: Hero Banner and Pricer Card Where to merchandise: Entrance of the store LCBO# Description Size Promotion Grolsch 500 ml can LTO $0.25 Take down Week #3 display and dispose/recycle the Hero display sign and Pricer Card. Build the Week #4 display with the featured product. Insert Week #4 Pricer Card in front of the participating product. NOTE: This product is on LTO $0.25 throughout Period 5. 8 Promotional Turn 5 On Tap Beer at the LCBO

10 Promotional Signs - Hero Display Weekly Promotional Hero Display Signage Re-order Codes: Hero Banners (4 Banners in 1 kit) Re-order Code English: Re-order Code Bilingual: Pricer Cards English/Bilingual Re-order Code: DMS Promotional Turn 5 On Tap Beer at the LCBO 9

11 Promotional Signs Components End Aisle Backer Card Dimensions 30 w x 24 h End Aisle ENGLISH Products Re-Order Code (ENGLISH) 1 North American Lager / Cocktail Must Haves German Pilsner / Today's Wine Discovery Czech Pilsner / Whisky Lover North American Pale Ale / India Pale Ale North American Lager / No Fuss Cocktails European Lager / Cocktail Must Haves Scottish Ale / Today's Wine Discovery North American Light Lager / Whisky Lover Stout / Beer Headquarters European Lager / No Fuss Cocktails North American Lager / Cocktail Must Haves English Bitter / Radler Belgian Wit / Whisky Lover German Weiss/ Beer Headquarters U.S Craft Lager / No Fuss Cocktails Dark Ale / Cocktail Must Haves Cream Ale / Today's Wine Discovery Flavoured Ale / Whisky Lover India Pale Ale / Beer Headquarters Flavoured Ale / No Fuss Cocktails GENERIC - Cocktail Must Haves GENERIC - Todays Must-Haves/Whisky Lover GENERIC - Beer Headquarters/ No Fuss Cocktails Promotional Turn 5 On Tap Beer at the LCBO

12 Promotional Signs Components End Aisle Backer Card Dimensions 30 w x 24 h End Aisle BILINGUAL Products Re-Order Code (ENGLISH) 1 North American Lager / Cocktail Must Haves German Pilsner / Today's Wine Discovery Czech Pilsner / Whisky Lover North American Pale Ale / India Pale Ale North American Lager / No Fuss Cocktails European Lager / Cocktail Must Haves Scottish Ale / Today's Wine Discovery North American Light Lager / Whisky Lover Stout / Beer Headquarters European Lager / No Fuss Cocktails North American Lager / Cocktail Must Haves English Bitter / Radler Belgian Wit / Whisky Lover German Weiss/ Beer Headquarters U.S Craft Lager / No Fuss Cocktails Dark Ale / Cocktail Must Haves Cream Ale / Today's Wine Discovery Flavoured Ale / Whisky Lover India Pale Ale / Beer Headquarters Flavoured Ale / No Fuss Cocktails GENERIC - Cocktail Must Haves GENERIC - Todays Must Haves /Whisky Lover GENERIC - Beer Headquarters/ No Fuss Cocktails Branded Backer Card (Bilingual) Promotional Turn 5 On Tap Beer at the LCBO 11 Generic Backer Card (Bilingual)

13 Promotional Signs Overview: To help our customers navigate our stores during Period 5, we have created an in-section style guide. This guide will focus on select styles featured on end aisles. Participating Stores: 1, 3, 4, 5, 6, 8, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 30, 31, 32, 33, 34, 35, 36, 37, 38, 40, 41, 43, 44, 45, 47, 49, 50, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 69, 70, 72, 73, 74, 78, 79, 80, 81, 82, 85, 86, 88, 90, 91, 93, 95, 97, 99, 101, 102, 103, 106, 109, 110, 115, 125, 130, 132, 136, 140, 143, 144, 145, 148, 149, 152, 153, 154, 155, 156, 163, 164, 165, 167, 168, 171, 175, 179, 182, 183, 185, 186, 187, 188, 190, 191, 192, 195, 196, 197, 198, 199, 200, 201, 202, 207, 209, 210, 211, 212, 214, 216, 217, 218, 221, 222, 223, 225, 226, 227, 228, 229, 232, 233, 234, 236, 237, 242, 243, 244, 246, 247, 248, 249, 250, 252, 253, 255, 260, 263, 265, 266, 268, 269, 270, 276, 278, 279, 286, 287, 288, 295, 298, 300, 302, 304, 310, 311, 312, 321, 324, 325, 326, 327, 329, 334, 340, 341, 343, 344, 345, 346, 351, 353, 355, 359, 360, 361, 362, 363, 366, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401, 402, 404, 406, 407, 408, 411, 412, 415, 416, 417, 420, 425, 426, 427, 428, 431, 432, 434, 436, 437, 438, 443, 444, 445, 452, 453, 454, 456, 457, 458, 459, 465, 467, 469, 470, 477, 481, 484, 485, 486, 490, 491, 494, 495, 497, 499, 501, 505, 507, 511, 517, 518, 521, 522, 523, 526, 528, 529, 532, 533, 534, 536, 539, 540, 542, 544, 545, 546, 549, 551, 552, 553, 555, 556, 559, 563, 564, 566, 568, 569, 572, 573, 575, 578, 579, 580, 584, 586, 587, 590, 593, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 640, 641, 642, 643, 644, 645, 694, 695, 698, 699, 700, 702, 703, 706, 741, 771, 776 Merchandising Instructions: The brochures are to be merchandised on all End Aisles in the wire brochure holders. Replenishment is key and we need your support to ensure that this take-away is available to customers at all times. Please re-stock the take-away throughout the promotion. Re-order Code: Key Date Start Date: July 20, 2014 Take Down Date: August 17, Promotional Turn 5 On Tap Beer at the LCBO

14 Promotional Signs Component Where to install sign Version Re-Order code Images Exterior Banners (dominant) Banners: 43 w x 87 h Exterior Banners Banners: 43 w x 87 h Exterior Banners Banners: 43 w x 87 h Exterior on Building English English French Promotional Turn 5 On Tap Beer at the LCBO 13

15 Promotional Signs Component Where to install sign Version Re-Order code Images Exterior Transparency (dominant) Transparencies 28 w x 54 h Exterior Transparency Transparencies 28 w x 54 Backlit Tasting Bar Sign Dimensions: 21 15/16 w x 32 9/16 h Only for stores #452, #538, #568. These are installed by the vendor. Install in the frame on the portable Tasting Bar. Some stores will be supplied a backlit sign holder. English English English Promotional Turn 5 On Tap Beer at the LCBO

16 Promotional Signs Component Where to install sign Version Re-Order code Images English Show Card Dimensions 28 w x 45 h French Show Card Dimensions 28 w x 45 h Thematic Banner Stand Insert Dimensions: 20 w x 70 h Install in the windows on the hanger. Thematic Banner Stand (store entrance) English French English Promotional Turn 5 On Tap Beer at the LCBO 15

17 Promotional Signs Component Where to install sign Version Re-Order code Images Power Aisle Banners (DOMINANT) Dimensions: 45 w x 30 h Power Aisle Banners Dimensions: 45 w x 30 h Perimeter Banner (dominant) Dimensions: 30 w x 30 h Perimeter Banner Dimensions: 30 w x 30 h Over the Power Aisle, closest to the entrance Alternate every other one. On the hangers around the periphery of the store. Alternate every other one. English French English French Promotional Turn 5 On Tap Beer at the LCBO

18 Promotional Signs Component Where to install sign Version Re-Order code Images Perimeter Transparency Square (dominant) Dimensions: 28.5 w x 28.5 h Perimeter Transparency Square Dimensions: 28.5 w x 28.5 h All Transparency signs are vendor installed between July If not installed by end of day July 25, please contact hellolcbo English English Promotional Turn 5 On Tap Beer at the LCBO 17

19 Promotional Signs Component Where to install sign Version Re-Order code Images Perimeter Transparency Horizontal Dimensions: 45.5 w x 28.5 h Perimeter Transparency Horizontal Dimensions: 45.5 w x 28.5 h All Transparency signs are vendor installed between July If not installed by end of day July 25, please contact hellolcbo English English Promotional Turn 5 On Tap Beer at the LCBO

20 Promotional Signs Component Where to install sign Version Re-Order code Images Perimeter Transparency Vertical Dimensions: 28 w x 54 h Perimeter Transparency Vertical Dimensions: 28 w x 54 h All Transparency signs are vendor installed between July If not installed by end of day July 25, please contact hellolcbo English English Promotional Turn 5 On Tap Beer at the LCBO 19

21 Promotional Signs Pod Program Component Where to install sign Version Re-Order code Images POD Display #1 Kit includes: POD Display, Backers and Pricer Cards LCBO# Description The Creemore Collection Wellington Pub Pack Mill Street Summer Sampler Waterloo Seasonal Sampler N1 FACE PRODUCT Power Aisle or Prominent locations of the store B A C K E R C A R D FACE PRODUCT TRAFFIC FLOW English Bilingual FACE PRODUCT Trade B A C K E R C A R D Copy Only FACE PRODUCT 20 Promotional Turn 5 On Tap Beer at the LCBO

22 Promotional Signs - Pod Program Component Where to install sign Version Re-Order code Images POD Display #2 kit includes: POD Display, Backers and Pricer Cards LCBO# Description Rickard's Taster Pack Cameron's Brewmaster's Selection East Meets West Gift Pack Shock Top Taster Pack N2 FACE PRODUCT Power Aisle or Prominent locations of the store. B A C K E R C A R D FACE PRODUCT TRAFFIC FLOW English Bilingual FACE PRODUCT B A C K E R C A R D FACE PRODUCT Promotional Turn 5 On Tap Beer at the LCBO 21

23 Promotional Signs- Pod Program Component Where to install sign Version Re-Order code Images POD Display #3 kit includes: POD Display, Backers and Pricer Cards LCBO# Description Amsterdam Entertainer Hockley Taster Pack Alexander Keith's Hop Series Mixer Sleeman Selections 3 FACE PRODUCT Power Aisle or Prominent locations of the store. B A C K E R C A R D FACE PRODUCT TRAFFIC FLOW English Bilingual FACE PRODUCT B A C K E R C A R D FACE PRODUCT 22 Promotional Turn 5 On Tap Beer at the LCBO

24 Promotional Signs - Pod Program Component Where to install sign Version Re-Order code Images POD Riser Wrap (1 Version) Beer Fridge Poster Dimensions 22 3/4 w x 53 3/4 h Front End Merchandiser Box Sign Dimensions: 15 w x 9 h x 4.25 d Front End Merchandiser Shelf Talker Dimensions: 6.5 w x 1.75 h NOTE: This sign is for Store 486 Beer Fridge ONLY. English English English English Wrap Around the riser width wise only DMS DMS Promotional Turn 5 On Tap Beer at the LCBO 23

25 Promotional Signs- On Shelf Signs Location On Shelf On Shelf On Shelf On Shelf On Shelf On Shelf On Shelf On Shelf On Shelf Signs Message SAVE Shelf Talkers Pre-Printed (Limited Time Offer Program) AIRMILES Shelf Talker Pre-Printed (Bonus Air Miles Program) NEW Shelf Talkers Pre-Printed (New Product Program) More Miles Shelf Talkers Pre-Printed (BAM Program) In The Spotlight Shelf Talkers Pre-Printed (IMAGE Program) SAVE Shelf Talkers Pre-Printed (Limited Time Offer Program) AIR MILES Shelf Talkers Pre-Printed (Bonus Air Miles Program) New Shelf Talkers Pre-Printed (New Product Program) In The Spotlight Shelf Talkers Pre-Printed (IMAGE Program) Component Specifications 6.5 w x 1.75 h English/No Price Price/No Price 6.5 w x 1.75 h English/No Price Price/No Price 6.5 w x 1.75 h English/No Price Price/No Price 6.5 w x 1.75 h English/No Price Price/No Price 6.5 w x 1.75 h English/No Price Price/No Price 6.5 w x 1.75 h Bilingual/No Price Price/No Price 6.5 w x 1.75 h Bilingual/No Price Price/No Price 6.5 w x 1.75 h Bilingual/No Price Price/No Price 6.5 w x 1.75 h Re-Order code DMS DMS DMS DMS DMS DMS DMS DMS Images Image not available Image not available Image not available Bilingual/No Price DMS On Shelf RTD In Section Shelf Talkers 6.5 w x 1.75 h DMS Image not available 24 Promotional Turn 5 On Tap Beer at the LCBO

26 Promotional Signs - On Shelf Signs Location On Shelf On Shelf On Shelf On Shelf Cut Cases On Shelf On Shelf On End Aisles Signs Message Pre-printed (Regular Program- 66 versions) Pre-printed (Community Program - 9 versions) Pre-printed (Discovery Program - 9 versions) Blank Shelf Talkers LCBO stamp (1 version x 50 per bundle) Blank Pricer Cards LCBO stamp (1 version x 30 per bundle) Blank Extender Strips LCBO stamp (1 version x 15 per bundle) Pre-printed Go Green Extender insert - 1 version Component Specifications Extender strips 12 x 2.5 Extender strips 12 x 2.5 Extender strips 12 x 2.5 Shelf Talkers Blank - 6 x 1.75 Pricer Cards Blank- 8 x 7 Extender strips Blank - 12 x 2.5 Extender strips Pre-printed - 12 x 2.5 Re-Order code DMS DMS DMS DMS DMS DMS DMS Images Image not available Image not available Pre-printed - Thematic (74 versions) Shelf Talkers - 6 x 5 DMS Promotional Turn 5 On Tap Beer at the LCBO 25

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28 Civic Holiday 4-Day Super Sale Participating Stores Promotional Turn 4 - The Great Canadian Summer 27

29 Civic Holiday 4-Day Super Sale Overview Fourteen products will be participating in the Period 5 Civic Holiday 4-day Super Sale program. These products will be advertised in the Super Summer Savings Free Standing Insert (page 35 of this guide) to be distributed throughout Ontario. The sale will be valid at ALL stores and while supplies last. We recommend ordering additional stock of the participating products. Stores that do not normally carry these products should consider bringing them in for this promotion. Merchandising Instructions Key Dates Signage Ships: July 28, 2014 Start Date: August 1, 2014 End Date: August 4, 2014 Components Pole Toppers (1 version) Shelf Talkers (14 versions) Pricer Cards (14 versions) Riser Wrap Build one blockpile with all 14 of the participating products in a high traffic area of the store. If your store cannot support the 14 products, select 6 products to merchandise. This Blockpile should not be built in the seasonal discretionary Blockpile space allocated by Supply Chain. Build it in another high profile location. The Blockpile should consist of two cases of each product (minimum), stacked seven cases high. Stores are strongly encouraged to build Blockpile displays on top of the risers, which will serve as a platform. Do not build too close to other sold space displays (Hero, Pod, etc.). Use Poles and the supplied pole top signs (re-order# DMS ) on the Blockpile displays. Use the pricer cards (re-order# DMS ) supplied to communicate the price of the products. Use the shelf talkers (re-order# DMS ) provided if the products are also merchandised on-shelf or in the fridge. If the store does not have enough available floor space for one, fourteen product Blockpile, build multiple Blockpiles in either a four product/two product configuration or a two product/two product/two product configuration. 28 Promotional Turn 5 On Tap Beer at the LCBO

30 Civic Holiday 4-Day Super Sale Participating Products LCBO# Description Format OFFER Smirnoff 1750 ml 25 BAM Mount Gay XO 750 ml LTO $ The Kraken Black Spiced Rum 1140 ml LTO $ Ketel One 1140 ml LTO $ Absolut 750 ml LTO $ Malibu Coconut Rum 750 ml LTO $ Alberta Premium Darkhorse Whisky 750 ml LTO $ Sauza Gold Tequila 1140 ml LTO $ Wiser 's Spiced Vanilla 750 ml LTO $ George Dickel Rye 750 ml LTO $ Villa Maria Private Bin Sauvignon Blanc 750 ml LTO $ Montecillo Reserva 750 ml LTO $ French Cross Pinot Grigio Carton 1000 ml LTO $ E. Guigal Côtes Du Rhône 750 ml LTO $3.00 Promotional Turn 5 On Tap Beer at the LCBO 29

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32 Advertising On Tap: Beer At the LCBO FSI Super Summer Savings FSI Promotional Turn 4 - The Great Canadian Summer 31

33 Advertising On Tap Beer At The LCBO FSI On Tap Beer At the LCBO Free Standing Insert (FSI) The Period 5 thematic is all about celebrating beer and elevating the entire experience. This year, we ve taken an editorial approach to the Beer FSI On Tap: Beer at the LCBO. We ll enlighten our customers with topics such as the perfect beer menu, the top 10, brewspeak and beer revisited. Whether you love beer or are new to beer, this magazine-style FSI will give you a new appreciation of beer. The FSI will be inserted in the following publications between July 24 to 31. Publication Insertion Date Now Magazine July 24, 2014 Barrie Examiner July 24, 2014 St Catherine Standard July 24, 2014 Hamilton Spectator July 26, 2014 Guelph Mercury July 26, 2014 Kithchener Waterloo Record July 26, 2014 Kingston Whig Standard July 26, 2014 London Free Press July 26, 2014 Globe and Mail July 26, 2014 National Post July 26, 2014 Ottawa Citizen July 26, 2014 Thunder Bay Chronicle Journal July 26, 2014 Toronto Star July 26, 2014 Windsor Star July 26, 2014 Ottawa Sun July 27, 2014 Toronto Sun July 27, 2014 The GRID July 31, 2014 All stores will receive 10 cpoies as a reference 32 Promotional Turn 5 On Tap Beer at the LCBO

34 Advertising On Tap Beer At The LCBO FSI On Tap Beer At the LCBO FSI Participating Products: LCBO# Description Format Rickard's Red 473 ml Leffe Brune 6 x 330 ml Carlsberg Beer 500 ml Corona Extra 6 x 330 ml Lake Of Bays Spark House Red Ale 6 x 341 ml Amsterdam Oranje Weisse 500 ml The Creemore Collection - Summer Edition 6 x 473 ml Pilsner Urquell 500 ml Lancaster Bomber Ale 500 ml Boneshaker Ipa 6 x 355 ml Guinness Draught 4 x 440 ml Worthington's White Shield 500 ml Founders Centennial Ipa 6 x 355 ml Stiegl Grapefruit Radler 500 ml Spearhead Moroccan Brown Ale 6 x 355 ml Conductor's Craft Ale 473 ml St Bernardus Abt ml Mad & Noisy, Hops & Bolts India Pale Lager 473 ml Boundary Ale 473 ml Coors Banquet 473 ml Schneider Weisse 500 ml Alexander Keith's Galaxy Hop Ale 473 ml Innis & Gunn Original 660 ml Muskoka Detour 6 x 355 ml Vedett White 4 x 330 ml Jever Pilsener 500 ml Saint Of Circumstance 6 x 355 ml Promotional Turn 5 On Tap Beer at the LCBO 33

35 Advertising On Tap Beer At The LCBO FSI On Tap Beer At the LCBO FSI Participating Products: Continued LCBO# Description Format Hop City Hopbot IpA 473 ml Mill Street 100th Meridian Organic 6 x 341 ml Beau's Patio Saison 600 ml Stella Artois 500 ml Steam Whistle Premium Pilsner 6 x 341 ml Asahi Super Dry 500 ml St. Peter's English Ale (Organic) 500 ml Rochefort ml Budweiser 473 ml Coors Light 473 ml Radio There will be radio spots running for the duration of the promotion in markets across Ontario. 34 Promotional Turn 5 On Tap Beer at the LCBO

36 Advertising Super Summer Savings FSI Super Summer Savings FSI Our Period 5 Super Summer Savings Free Standing Insert (FSI) will feature products on LTO and enticing AIR MILES offers. The Free Standing Insert will be dropped in the following publications on July 31st to August 2nd: Kitchener Waterloo Record Hamilton Spectator Guelph Mercury Markham Economist & Sun Richmond Hill/Thornhill Liberal Kingston Whig Standard London Free Press Barrie Examiner St. Catherine s Standard Kenora Daily Miner and News North Bay Nugget Sault Star Sudbury Star Timmins Daily Press Globe & Mail (Ontario Edition) Toronto Star National Post (Ontario Edition) Ottawa Citizen Thunder Bay Chronicle Journal Windsor Star Peterborough This Week Oshawa This Week Oakville Beaver Brampton Guardian Burlington Post NOTE: All stores will receive 10 copies as reference. Promotional Turn 5 On Tap Beer at the LCBO 35

37 Advertising Super Summer Savings FSI Super Summer Savings FSI Participating Products LCBO Product Description Format (ml) Offers 1743 Ruffino Chianti BAM French Cross Pinot Grigio Carton 1000 $3 LTO 4-day Super Sale Canadian Club Premium BAM Smirnoff BAM 4-day Super Sale Robert Mondavi Woodbridge Sauvignon Blanc 750 $2 LTO Alberta Pure Vodka (P.E.T) BAM Peninsula Ridge Sauvignon Blanc VQA 750 $2 LTO Beefeater Dry BAM Small Cask Brandy (P.E.T) BAM Inniskillin Unoaked Chardonnay VQA BAM Montalto Pinot Grigio Igt Sicily BAM Forty Creek Double Barrel Reserve Whisky. 750 $5 LTO Absolut 750 $2 LTO 4-day Super Sale Wyndham Estate Bin 444 Cabernet Sauvignon BAM Grey Goose La Poire Vodka BAM Bees Cabernet Merlot Vqa BAM Tequila Don Julio Reposado BAM Jose Cuervo Especial Silver 750 $4 LTO Wiser's Legacy Canadian Whisky BAM Tic Tok Pocketwatch Sauvignon Blanc BAM Sauza gold Tequila 1140 $6 LTO 4-day Super Sale Malibu Coconut Rum 1140 $2 LTO Ruffino Orvieto Classico 1500 $3 LTO Appleton Estate V/X 1140 $2 LTO Montevina Pinot Grigio BAM Icebox Margarita $3 LTO Four Roses Small Batch Bourbon BAM Belvedere Pure Vodka BAM E. Guigal Côtes Du Rhône 750 $3 LTO 4-day Super Sale Jackson-Triggs Merlot Bag In Box 4000 $3 LTO Hpnotiq Harmonie Liquor 750 $3 LTO 36 Promotional Turn 5 On Tap Beer at the LCBO

38 Advertising Super Summer Savings FSI Super Summer Savings FSI Participating Products LCBO Product Description Format (ml) Promotional Turn 5 On Tap Beer at the LCBO 37 Offers Forty Creek Copper Pot Reserve BAM Clean Slate Riesling Qualitatswein Mosel BAM Wise's spiced Vanilla 750 $3 LTO 4-day Super Sale Alberta Premium Darkhorse Whisky 750 $5 LTO 4-day Super Sale The Kraken Black Spiced Rum 1140 $5 LTO 4-day Super Sale Guy Saget Sancerre Blanc 750 $2 LTO Errazuriz Max Reserva Cabernet Sauvignon 750 $3 LTO Concha Y Toro Marques De Casa Concha Cabernet Sauvignon 750 $2 LTO George Dickel Rye 750 $5 LTO 4-day Super Sale Bruichladdich The Botanist Islay Dry Gin 750 $5 LTO Ravenswood Vintners Blend Old Vine Zinfandel 750 $2 LTO Ketel One 1140 $5 LTO 4-day Super Sale Brugal Extra Dry BAM El Dorado 8 Yo Cask Aged Demerara Rum 750 $3 LTO Sawmill Creek Autumn Blush BAM Villa Maria Private Bin Sauvignon Blanc 750 $4 LTO 4-day Super Sale Malibu coconut Rum 750 $3 LTO 4-day Super Sale Pelee Island Baco Noir VQA 750 $1.5 LTO Bacardi 8 Year Old Rum BAM Chopin Potato Vodka 750 $5 LTO Beringer Founders Estate Chardonnay 750 $2 LTO Mount Gay XO 750 $6 LTO 4-day Super Sale (V) Rose Ladybug (Malivoire Wine Co.) 750 $1 LTO Lamberti Santepietre P Grigio Delle Venezie 750 $2 LTO Mcwilliams Hanwood Estate Shiraz 750 $2 LTO Montecillo Reserva 750 $4 LTO 4-day Super Sale French Rabbit Chardonnay Carton 1000 $2 LTO Bollini Pinot Grigio BAM TBD Rumchata 750 $1 LTO NOTE: Offers may change as the FSI was not final at time of print.

39 38 Promotional Turn 5 On Tap Beer at the LCBO

40 Summer Wines Participating Stores The following stores have received the English version of the signage kit: 21, 22, 29, 31, 35, 44, 47, 53, 57, 60, 61, 62, 64, 65, 70, 71, 72, 73, 79, 80, 84, 85, 88, 90, 95, 97, 101, 102, 106, 109, 115, 116, 132, 139, 144, 145, 148, 152, 153, 156, 168, 169, 175, 179, 181, 187, 188, 191, 199, 201, 202, 205, 209, 210, 221, 223, 224, 226, 227, 229, 237, 244, 248, 252, 260, 265, 268, 270, 286, 288, 289, 293, 297, 298, 300, 311, 325, 326, 330, 340, 343, 344, 345, 346, 348, 351, 353, 373, 378, 381, 382, 383, 386, 390, 392, 397, 402, 403, 404, 417, 418, 419, 427, 432, 437, 445, 453, 454, 456, 459, 465, 467, 469, 486, 491, 495, 497, 509, 522, 523, 529, 530, 536, 544, 545, 549, 550, 559, 562, 566, 573, 579, 580, 586, 590, 599, 605, 609, 617 The following stores have received the Bilingual version of the signage kit: 1, 4, 5, 10, 11, 13, 17, 19, 20, 23, 26, 27, 34, 38, 40, 41, 50, 55, 58, 63, 77, 83, 99, 125, 140, 143, 149, 154, 165, 167, 171, 183, 185, 190, 195, 198, 200, 207, 212, 214, 217, 233, 243, 249, 253, 255, 278, 287, 295, 310, 312, 321, 324, 329, 334, 355, 359, 360, 363, 366, 367, 370, 371, 385, 387, 388, 389, 393, 394, 398, 400, 406, 407, 412, 415, 416, 426, 428, 436, 438, 443, 444, 452, 457, 458, 470, 484, 485, 490, 494, 499, 505, 511, 521, 528, 532, 534, 540, 542, 546, 552, 553, 555, 568, 569, 572, 575, 589, 593, 601 Promotional Turn 4 - The Great Canadian Summer 39

41 Summer Wines Overview Our wine buyers have hand-selected a delicious new French white, Patiserrie Du Vin Chardonnay Muscat (LCBO# ), as the must-have summer wine this year. Chosen for its approachability, quality and versatility with casual summer fare, this seasonal pick is a blend, with Muscat giving it a rich, creamy decadence, while softening Chardonnay s drier side. It makes a great choice for Chardonnay lovers looking for something different but approachable enough for those who may not appreciate an oaky Chardonnay. Aromatic and Flavourful, it s reminiscent of a French patisserie: baked apples, pineapple with spicy flavours of toasty vanilla and a buttery character. It has a creamy mouth-feel leading to a long and satisfying finish. With summer comes casual gatherings, so what could be easier than pairing this versatile wine with gourmet sandwiches. Whether homemade or takeout, we ve offered a great example in the signage with more suggestions available online to customers. Key Dates Start Date: May 25, 2014 End Date: September 14, 2014 Participating Products LCBO# Patisserie Du Vin Chardonnay Muscat 750 ml Signage Discretionary End Backer Card x 1 piece Pre-printed Shelf Talker x 3 pieces Re-order Code Merchandising Instructions Please order sufficient inventory of the featured product to build and maintain a full display for the duration of the program. Use the Backer Card and preprinted Shelf Talkers on the display. Install the pre-printed shelf talkers in front of the featured product in-section if the store already lists the product. NOTE: Bilingual Stores MUST display the bilingual version of the Backer Card. Backer Card (English) Backer Card (Bilingual) 40 Promotional Turn 5 On Tap Beer at the LCBO

42 Ready-to-Drink Blockpile Program Historically, Ready-to-Drink (RTD) products have been promoted with their own dedicated thematic or a shared thematic, but in 2012 this changed. We highlighted the category and kept RTD products fresh in our customers minds, through an extensive program that ran from Period 2 to Period 7. Because of the success with this approach, we are continuing this approach for An extensive advertising campaign will support this summer long initiative, while our Summer Blockpile Program will continue to highlight RTD products in-store. Promotional Turn 4 - The Great Canadian Summer 41

43 Ready-to-Drink Blockpile Program Overview - Blockpile The format for the Blockpile will continue as last year: Blockpile turns will coincide with promotional turns, running from Period 2 to Period 7. Six products per turn, high volume products may run back to back to simplify inventory management. Staggered end dates to accommodate regional selling seasons. All Blockpile information will continue to be communicated in subsequent Marketing & Product Guides. New product information, including tasting profiles was included in the companion Summer Refreshment Staff Guide that was shipped to stores in April. We would also like to remind all participating stores that our suppliers have bought into this program. Please implement it as any other sold program. The display must be built on time, maintained with sufficient inventory for the entire duration and signed with the approved material. Participating Stores Flight A Stores: 6, 7, 8, 9, 14, 26, 61, 62, 108, 126, 151, 173, 185, 192, 220, 236, 278, 297, 308, 309, 322, 349, 366, 409, 422, 451, 464, 466, 488, 516, 528, 531, 532, 568, 576, 599, 636, 637, 639, 644 Flight B Stores: 4, 15, 19, 21, 28, 34, 35, 36, 42, 43, 48, 52, 55, 56, 58, 63, 70, 73, 77, 78, 80, 82, 84, 85, 89, 90, 91, 98, 101, 102, 104, 109, 110, 111, 119, 122, 123, 127, 128, 132, 133, 141, 144, 149, 152, 153, 157, 158, 160, 166, 168, 169, 174, 175, 176, 181, 184, 190, 193, 194, 196, 199, 210, 213, 218, 225, 226, 232, 233, 240, 248, 249, 250, 253, 256, 258, 260, 262, 265, 266, 267, 270, 286, 298, 299, 301, 302, 303, 304, 311, 312, 320, 321, 326, 327, 343, 346, 348, 355, 361, 367, 368, 370, 372, 375, 382, 383, 388, 391, 393, 397, 398, 400, 404, 405, 408, 410, 412, 421, 427, 430, 431, 435, 438, 439, 441, 446, 452, 453, 457, 459, 461, 462, 469, 470, 473, 475, 481, 484, 486, 487, 490, 497, 507, 510, 517, 519, 523, 529, 533, 534, 536, 539, 551, 553, 556, 558, 565, 566, 569, 572, 573, 575, 578, 579, 580, 598, 603, 609, 623, 629, 630, 632, 642, 643 Flight C Stores: 1, 10, 17, 22, 23, 24, 25, 27, 29, 31, 33, 38, 41, 44, 46, 49, 50, 64, 68, 72, 74, 83, 86, 93, 94, 95, 97, 99, 103, 106, 113, 115, 125, 130, 140, 145, 146, 148, 155, 171, 179, 187, 188, 191, 195, 198, 200, 201, 205, 209, 211, 212, 216, 217, 221, 228, 229, 237, 238, 239, 242, 243, 244, 252, 255, 263, 275, 276, 277, 284, 288, 300, 310, 324, 325, 329, 334, 340, 344, 351, 359, 360, 362, 373, 377, 378, 381, 384, 385, 386, 387, 390, 392, 394, 401, 402, 407, 416, 417, 425, 428, 432, 434, 437, 443, 444, 445, 454, 465, 485, 491, 495, 496, 499, 500, 501, 505, 509, 511, 515, 518, 521, 522, 526, 527, 540, 542, 544, 545, 546, 547, 549, 550, 555, 563, 564, 582, 584, 586, 587, 589, 590, 593, 601, 602, 605, 616, 617, 619, 624, 627, 631, 634, 638, 641, 694, 695, 699, 700, 702, 703, 706, 771, Promotional Turn 5 On Tap Beer at the LCBO

44 Ready-to-Drink Blockpile Program Participating Products - Period 5 LCBO# Description Size Palm Bay Pineapple Mand Orange Spritz 6 Pk-C 6 x 355 ml Vex Electric Lemonade 6 Pk-B 6 x 330 ml Smirnoff Ice Light 4 Pk-B 4 x 330 ml Smirnoff Ice 6 Pk-C 6 x 355 ml Mike's Hard Lemonade 4 Pk-B 4 x 330 ml Mott's Clamato Caesar Extra Spicy 4 Pk-B 4 x 355 ml Merchandising Instructions Build one Blockpile with all six of the participating products in a high traffic area of the store. This Blockpile should not be built in the seasonal discretionary Blockpile space allocated by Supply Chain. Build it in another high profile location. The Blockpile should consist of two cases of each product (minimum), stacked six cases high. Do not build too close to other sold space displays (Hero, Pod, etc.). Use Poles and the supplied Pole Top signs (re-order# DMS ) on the Blockpile displays. Use the pricer cards (re-order# DMS ) supplied to communicate the price of the products. Use the shelf talkers (re-order# DMS ) provided if the products are also merchandised on-shelf or in the fridge. If the store does not have enough available floor space for one, six product Blockpile, build multiple Blockpile in either a four product/two product configuration or a two product/two product/two product configuration. Promotional Turn 5 On Tap Beer at the LCBO 43

45 Ready-To-Drink Blockpile Program Blockpile with Riser Wrap, Pole Top Sign, and Pricer Card. 44 Promotional Turn 5 On Tap Beer at the LCBO

46 Ready-To-Drink Blockpile Program Component Where to install sign Re-Order code Images Pole Top Signs Summer Sold Blockpile Pricer Cards Summer Sold Blockpile Shelf Talkers Summer Sold Blockpile Riser Wraps (Come in rolls) 4 Product / 2 Product Configuration 2 Product Configuration / 2 Product / 2 Product Configuration On Pole Topper sign holder On Blockpile display On shelf in section Stores should create a platform using risers, and build the Blockpile on top of this platform. Stores will be provided with a custom riser wrap. Riser wraps come in 68" rolls, and each roll will come with (6) 1" Velcro Tabs to use when adhering the wrap to the risers. DMS DMS DMS DMS Promotional Turn 5 On Tap Beer at the LCBO 45

47 Ready-To-Drink Brochure Overview We have created a Ready-To-Drink Brochure that will educate our customers on how to buy Ready-To-Drink products based an Ready-To- Drink Styles And Sweetness indicators. The Brochure will also explain to The customers the Ready-To-Drink bin ticket in detail. Ship Date Week of May 12, 2014 Start Date Immediately upon receipt Take Down Date This is a PERMANENT in-store brochure that MUST be merchandised until further notice. Merchandising Instructions Stores are to merchandise the brochures in-section using the in-section brochure holder (re-order ) in the Ready-To-Drink section. Replenishment is key to the success of this book, and we need your support to ensure that this brochure is available to the customers at all times. Please re-stock the guide. Reorder # Participating Stores 1, 4, 6, 10, 15, 17, 18, 19, 21, 22, 23, 24, 26, 27, 28, 29, 31, 33, 34, 35, 36, 38, 41, 42, 44, 46, 48, 49, 50, 52, 55, 56, 58, 60, 61, 62, 63, 64, 68, 70, 72, 74, 77, 80, 82, 83, 84, 85, 86, 90, 93, 94, 95, 97, 98, 99, 101, 102, 103, 104, 106, 108, 109, 110, 111, 113, 115, 119, 123, 125, 127, 130, 132, 140, 144, 145, 146, 148, 149, 151, 152, 153, 155, 157, 158, 160, 166, 168, 171, 173, 174, 175, 179, 181, 184, 185, 187, 188, 190, 191, 192, 194, 195, 196, 198, 199, 200, 201, 205, 209, 210, 211, 212, 216, 217, 218, 220, 221, 225, 226, 228, 229, 232, 233, 237, 238, 239, 240, 242, 243, 244, 248, 249, 252, 255, 256, 258, 262, 263, 265, 266, 267, 270, 275, 277, 278, 284, 286, 288, 297, 298, 299, 300, 303, 304, 310, 311, 312, 321, 324, 325, 326, 329, 334, 340, 343, 344, 346, 351, 355, 359, 360, 361, 362, 366, 367, 368, 373, 375, 377, 378, 381, 383, 384, 385, 386, 387, 388, 390, 391, 392, 393, 394, 397, 398, 400, 401, 402, 407, 408, 410, 412, 416, 417, 421, 425, 427, 428, 430, 431, 432, 434, 435, 437, 438, 439, 441, 443, 444, 445, 446, 451, 452, 453, 454, 457, 459, 462, 464, 465, 469, 470, 473, 481, 484, 486, 490, 491, 495, 496, 497, 499, 500, 501, 505, 507, 509, 510, 511, 515, 516, 518, 519, 521, 522, 523, 526, 527, 529, 532, 534, 536, 539, 540, 542, 544, 545, 546, 547, 549, 550, 551, 553, 555, 556, 558, 564, 565, 566, 569, 573, 575, 578, 579, 582, 586, 587, 589, 590, 593, 598, 599, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 638, 641, 642, 643, 644, 677, 694, 695, 699, 700, 702, 703, 706, 771, Promotional Turn 5 On Tap Beer at the LCBO

48 Rosé Wines Program Participating Stores 1, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 14, 15, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 31, 32, 33, 34, 35, 36, 37, 38, 40, 41, 42, 44, 45, 48, 49, 50, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 69, 70, 71, 72, 73, 74, 77, 78, 80, 81, 82, 83, 84, 85, 86, 87, 88, 91, 93, 94, 95, 97, 98, 99, 101, 102, 103, 106, 109, 110, 112, 113, 115, 121, 122, 123, 125, 127, 128, 130, 132, 133, 136, 137, 140, 141, 143, 144, 145, 146, 148, 149, 153, 154, 155, 156, 158, 160, 164, 165, 166, 167, 168, 169, 171, 174, 175, 178, 179, 181, 182, 183, 184, 185, 186, 187, 188, 190, 191, 192, 193, 194, 195, 196, 197, 198, 199, 200, 201, 202, 205, 207, 208, 209, 210, 211, 212, 214, 216, 217, 218, 219, 221, 222, 223, 225, 226, 227, 228, 229, 231, 232, 233, 234, 236, 237, 238, 243, 244, 247, 248, 249, 250, 250, 251, 252, 253, 255, 259, 260, 261, 263, 265, 266, 268, 269, 270, 276, 277, 278, 279, 286, 287, 288, 289, 295, 298, 299, 300, 301, 306, 311, 312, 313, 320, 321, 324, 325, 326, 327, 329, 331, 334, 335, 340, 341, 343, 344, 346, 348, 349, 351, 353, 355, 359, 360, 361, 362, 363, 366, 367, 368, 370, 371, 373, 378, 380, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 395, 397, 398, 400, 401, 402, 403, 404, 406, 407, 408, 411, 412, 414, 415, 416, 417, 419, 423, 425, 426, 427, 428, 430, 431, 432, 434, 437, 438, 441, 443, 444, 445, 446, 449, 452, 454, 456, 457, 459, 462, 465, 466, 467, 468, 469, 470, 474, 475, 481, 483, 484, 486, 490, 491, 492, 494, 495, 497, 499, 501, 505, 507, 511, 516, 517, 518, 521, 522, 523, 526, 528, 532, 534, 536, 537, 539, 540, 542, 544, 545, 546, 549, 551, 552, 553, 555, 556, 558, 559, 564, 566, 568, 569, 572, 573, 575, 578, 579, 580, 582, 586, 587, 589, 590, 593, 601, 602, 605, 609, 614, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 637, 638, 639, 641, 642, 643, 644, 650, 677, 694, 695, 698, 699, 700, 702, 703, 706, 771, 776. Promotional Turn 4 - The Great Canadian Summer 47

49 Seasonal Rosé Program Overview Our Rosé Program launched in Period 2 and will continue to run in stores until Period 7 (April 29th October 12th). This year s program is made up of 36 products of which 42% are new to the LCBO. These wines cover a range of style profiles and sweetness levels (extra dry to sweet), as well as price points from $ $ This selection of products means there is a Rosé for every taste and budget! The diversity of products in the 2014 program will appeal to a wide customer base. Our 2014 Rosé wines program will have a strong focus on this wine styles food friendliness and versatility. This isn t a sold space program and all the stores will be forced the product. The participating products are not to be merchandised on shelf and the 1-in/1-out rule will not apply. They will also be excluded from actual SKU count on stores Flash report and should not be included on the Backroom Tracker. Stores will start receiving the rosé forces by early April. Please maintain the same display from Period 2 until Period 7. Signage Re-order Codes New P5 Promo Table #1 Sign Shelf Talkers - DMS Year Round Shelf Talkers - DMS Merchandising Instructions Promo Table Sign Shelf Talkers Gift Centre Stores participating in the Rosé Program should merchandise products (minimum of 3 facings each) on the Gift Centre. Install pre-printed Seasonal Shelf Talkers in front of participating products. Promo Table #1 Stores with Promo Table #1 will recieve a new Promo Table Sign and are encouraged to feature 8 of the participating Rosés on the fixture. Install the Promo Table Sign in the wooden holder and install preprinted Seasonal Shelf Talkers in front of participating products. See Promo Table Section for Product Assortment. Wine Fridges From Period 2 to Period 7, stores should use assigned space within their Wine Fridges to merchandise up to 12 Seasonal Rosé products. 48 Promotional Turn 5 On Tap Beer at the LCBO

50 Seasonal Rosé Program Participating Products: LCBO# Description Retail Price Size Folonari Pink Pinot Grigio $ ml Santa Alicia Reserva Rosé $ ml Barefoot White Zinfandel $ ml Stoneleigh Marlborough Pinot Noir Rosé $ ml Fuzion Shiraz Rosé, Mendoza $ ml MARTINI Rosé $ ml OGGI Primitivo Rosato IGT Puglia $ ml The Beachhouse Rosé $ ml Sibling Rivalry Pink VQA $ ml Campo Viejo Tempranillo Rosé $ ml Emeri Pink Moscato $ ml Villa Maria Private Bin East Coast Rosé $ ml Terres de Saint Louis Rosé AOC Varoix en Prov $ ml Sandbanks Rosé $ ml Adobe Reserva Rosé $ ml Union Rosé $ ml Bieler Pere Et Fils Sabine Rosé $ ml L'Orangeraie Rosé, VdP d'oc $ ml Cono Sur Bicicleta Pinot Noir Rosé $ ml Chateau de Fontlade Cuvee Saint Qvinis Rosé $ ml Patio 9 Pink $ ml Peninsula Ridge Top Bench Rosé VQA $ ml Pink House Wine Co. Chardonnay Merlot VQA $ ml Domaine Bousquet Premium Rosé $ ml Roodeberg Rosé $ ml Bodega Norton Malbec Rosado $ ml Barefoot Refresh Perfectly Pink $ ml Jacob's Creek Moscato Rosé $ ml Lafage Miraflors Cotes Du Roussillin Rosé $ ml *Prices subject to change without notice Promotional Turn 5 On Tap Beer at the LCBO 49

51 Seasonal Rosé Program LCBO# Description Retail Price Size MariuS Rosé Pays D'Oc $ ml Cellier Des Dauphins Cotes Du Rhone Rosé $ ml Les Jamelles Grenache Pays D Oc Rosé $ ml S&M Alghero Rosato Rosé $ ml Cotton Candy Rosé $ ml Casillero del Diablo Shiraz Rosé $ ml La Vieille Ferme Rosé $ ml *Prices subject to change without notice Advertising This program will be supported by a multi-media campaign with in-store and external initiatives to support and bring to life this promotion, and to communicate key messages on this seasonal selection. The Campaign will include: Online Advertising (e-blasts, digital and tablet ads), & outdoor Advertising (Transit Shelter Ads and/or Billboards). 50 Promotional Turn 5 On Tap Beer at the LCBO

52 Mini Thematic Summer Remix Participating Stores 1, 4, 5, 6, 11, 14, 15, 17, 18, 19, 21, 22, 23, 25, 26, 27, 31, 33, 34, 35, 36, 38, 40, 41, 44, 50, 55, 57, 60, 62, 63, 64, 65, 68, 72, 74, 79, 80, 83, 90, 93, 95, 97, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 168, 171, 175, 179, 182, 185, 187, 188, 190, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 221, 226, 228, 233, 237, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 311, 320, 324, 325, 326, 329, 334, 340, 343, 344, 346, 351, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401, 402, 404, 407, 408, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 456, 457, 459, 465, 470, 481, 486, 490, 491, 494, 495, 497, 499, 501, 505, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 640, 641, 643, 644, 694, 698, 699, 700, 702, 703, 706, 771, 776 Promotional Turn 4 - The Great Canadian Summer 51

53 Detailed Merchandising Instructions Mini Thematic - Promotional Fixture The Mini-Thematic Program is designed to highlight products which are new, engaging or niche product categories. Special Instructions Merchandise products by like size and colour to create an impactful display. Location Refer to your store floor plan Fixture Components Category Sign Holder Brochure Holder SKU Count Min 6, Max. 15 Stores are recommended to feature all skus but a minimum of 6 brands must be featured. Products are not force-allocated. The 1-in-1out rule does not apply on the Promotional Fixture. The mini-thematic brochures feature 8-12 brands (which vary by thematic). To support the sales and marketing strategy, it is recommended to feature all SKUs participating in the program. participation is mandatory Signage Components Category Sign (long or short) Shelf Talkers Occasional Customer Takeaway If bringing in all participating products is not conductive to your individual store, the following guidelines must be met: The Promotional Fixture must be fully merchandised at all times. This may mean increasing the number of cases per SKU or increasing the number of SKUs brought in for the promotion. A minimum of 6 brands must be featured to ensure a healthy looking display that is readyfor business. Featured products are not force-allocated. If a feature product is currently carried by your store, additional stock is to be ordered to support the secondary display space on the Promotional Fixture. If a store is bringing in a featured product to support the Promotional Fixture Program, the 1-in/1-out rule does not apply during the promotional periods. If a store decides to list a featured product AFTER the promotional period s has concluded, the 1-in/1-out rule does apply. 52 Promotional Turn 5 On Tap Beer at the LCBO

54 Mini Thematic - Promotional Fixture participation is mandatory Overview The Period 5 Summer wines mini-thematic focuses on new and exciting ways to enjoy these wines. Instead of simply pouring in a wine glass, we offer customers the opportunity to use these wines in innovative ways. Key Dates Install:July 20, 2014 Take down: August 16, 2014 Participating Products LCBO# Description Format Madria Moscato Sangria 750 ml Madria Sangria Tradicional 750 ml Gallo Vineyards Summer White 750 ml Barefoot Refresh Summer Red 750 ml Barefoot Refresh Sweet White 750 ml Pennisula Ridge Sauvignon Blanc VQA 750 ml Riders Valley Sauvignon Blanc 750 ml Girls Night Out Sangria 750 ml Mastronardi Sangria 750 ml Patio 9 White VQA 750 ml Sandbanks Love 375 ml Poquito Moscato Sparkling 375 ml Extra Fruit Passion Frizzante 750 ml Breezer Black Berry Spritzer 4 x 330 ml Bacardi Real Jus Tropical Punch 4 x 355 ml Promotional Turn 5 On Tap Beer at the LCBO 53

55 Components Component Where to install sign Re-Order code Images (Not Available) Promo Fixture Sign - Short (English/French) Dimensions: 28 w x 6 3/8 h Promo Fixture Sign - Long (English/French) Dimensions: 43 w x 6 3/8 h Promo Fixture Shelf Talker (English and Bilingual Versions) Dimensions: 6.5 w x 1.75 h Promotional Fixture Promo fixtures and in-section in front of participating products Mini Thematic - Promotional Fixture DMS participation is mandatory 54 Promotional Turn 5 On Tap Beer at the LCBO

56 Signature Collection Participating Stores 1, 2, 5, 10, 15, 17, 18, 21, 25, 26, 31, 35, 36, 37, 38, 40, 83, 106, 115, 140, 143, 148, 149, 154, 156, 163, 164, 171, 179, 182, 187, 195, 198, 212, 214, 217, 226, 243, 252, 253, 265, 287, 288, 295, 298, 311, 325, 326, 329, 333, 334, 344, 346, 355, 360, 367, 371, 378, 383, 384, 385, 386, 390, 393, 394, 398, 403, 404, 407, 412, 415, 417, 431, 432, 437, 438, 443, 445, 452, 457, 481, 483, 485, 486, 494, 495, 497, 499, 511, 521, 522, 523, 528, 532, 534, 536, 542, 545, 547, 553, 556, 566, 568, 569, 573, 579, 590, 593, 614, 616, 619, 623, 624, 629, 630, 631, 632, 634, 636, 641, 643, 698, 702, 771, 776 Promotional Turn 4 - The Great Canadian Summer 55

57 Signature Collection Overview The Signature Collection is a curated assortment originating from premium wine growing regions around the world (France, Italy, California, Australia and New Zealand). The goal is to take advantage of the customers who are looking to purchase wines at a more premium price point in the LCBO Wines section. This program allows us to build customer confidence while shopping the premium end of the Wines section and bridge them to eventually shop Vintages. The Signature Collection products are priced premium relative to the other products within the category sets and over deliver in terms of quality, price and value. Participating Products LCBO# Description Size Anselme La Fiole Du Pape Chateauneuf Pape Red 750 ml Marques De Riscal Reserva 750 ml Ruffino Chianti Classico Riserva Ducale Docg 750 ml Bouchard Pere & Fils Pouilly-Fuisse 750 ml Castello Di Neive Barbaresco Docg 750 ml Batasiolo Barolo Docg 750 ml Stone Dwellers Cabernet Sauvignon 750 ml Whitehaven Pinot Noir 750 ml Bonacchi Brunello Di Montalcino Docg 750 ml Grant Burge Summers Chardonnay 750 ml Brancott Letter Series B Sauvignon Blanc 750 ml Laroche Chablis Saint Martin 750 ml Robert Mondavi Chardonnay Napa Valley 750 ml l evidence 750 ml Masi Costasera Amarone Classico Doc 750 ml Guy Saget Sancerre blanc 750 ml Bouchard Beaune de Chateau 750 ml Henry Fessy Moulin a Vent 750 ml Cockburns Vintage Port 750 ml Remoissenet Bourgogne Blanc 750 ml Rodney Strong Alexander Valley Cabernet Sauvignon 750 ml Kenwood Zinfandel Sonoma County 750 ml Wolf Blass Grey Label Shiraz 750 ml 56 Promotional Turn 5 On Tap Beer at the LCBO

58 Signature Collection Signage Components Pre-printed Shelf Talkers (Re-order# DMS ) NOTE: Starting Period 3, the Signature Collection Shelf Talkers will be shipped to participating stores by the start of each Period via store mailbag.) Takeaway Brochure (Re-order# ) Merchandising Instructions Signature Collection products are to be merchandised on the TOP SHELF of their respective country of origin sections. This helps tell their premium story and create high visibility in section. Merchandise the shelf talkers in front of participating products in section. Display the brochure in section using the in section brochure holder, or in a prominent location in-store, where customers can access them easily. NOTE: The Signature Collection program is a permanent program; please merchandise the pre-printed Shelf Talkers in-section at all times. Brochures (Re-order# ) New Logo for the Signature Collection Promotional Turn 5 On Tap Beer at the LCBO 57

59 58 Promotional Turn 5 On Tap Beer at the LCBO

60 Social Responsibility In-store Signage Check 25 (25 or Younger) Program Rear Cash Register Sign Window Showcard Metal Floor Stand Sign Tent Card Perpendicular Shelf Talker (3 x 3 ) Second-party Purchase Program Perpendicular Shelf Talker (3 x 6 ) Both Programs Front End Merchandiser Sign Poster POS Screen PA Announcement All stores will be receiving new signage to support the Check 25 and Second-party Purchase Program on July 14. Please note that the signage has been redesigned in accordance with the new brand standards. Although similar in appearance it has a new font and colour. All stores must remove and recycle all old Check 25 and Second-party Purchase Program signage. New signage must be installed no later than July 23. Please see below for merchandising instructions. Promotional Turn 4 - The Great Canadian Summer 59

61 Social Responsibility In-store Signage Overview Check 25 (25 or Younger) Program The Check 25 (25 or Younger) Program requests that customers who are under the age of 25, or appear to be, to have their valid I.D. ready to be checked. The aim is to build further awareness among our customers, encourage individuals to be proactive and have their I.D. ready if they are under 25, and to help LCBO staff ensure that alcohol is not sold to minors. Second-Party Purchase Preventing sales to minors and those who intoxicated is a year-round responsibility that we take very seriously. When staff has reasonable grounds to believe someone is buying for a minor, the Liquor Licence Act gives them the right and responsibility to refuse the sale. The Did you know in-store signage program informs customers about this policy and reinforces our commitment to responsible service. Participating Stores All Stores Key Dates Do not remove until further notice Signage Components and Merchandising Instructions Please ensure that all signage components are replaced when they start peeling, begin to fade or look worn out. 60 Promotional Turn 5 On Tap Beer at the LCBO

62 Social Responsibility In-store Signage Check 25 (25 or Younger) program 1. Rear Cash Register Sign (Bilingual) Affix the four Velcro dots on the back of the sign, in each corner, and on the back of each cash monitor. Please ensure the creative is facing customers. NOTE: The following stores as well as all new stores will not receive this signage component as it will not fit on the back of the new cash monitors (4, 144, 351, 378, 465, 532, 551, 580, 587, 600, 609, 627, 644). Re-order # DMS-SR Window Show Card (Bilingual) This sign was shipped to store with three or more window show card fixtures. Install the sign on every third version as part of the rotation with the current promotion turn s show cards. Do not discard or replace this show card at the end of the promotional turn; it is to stay installed until further notice. Re-order # DMS-SR Promotional Turn 5 On Tap Beer at the LCBO 61

63 Social Responsibility In-store Signage Check 25 (25 or Younger) program 3. Metal Floor Stand Sign (English/French) Place metal stand with the 25 or Younger sign in a prominent location near the entrance of the store (but not in the vestibule as that s where the parking lot sign is sometimes displayed) or at the front of the cash - where you might see the hero display. The stand should not go behind the cash, but rather in front of the cash as customers approach to check out. Re-order #DMS-SR Tent Card (Bilingual) Display the tent card on the tasting Bar and/or in the special events kitchen for all in-store tastings and events. Re-order # DMS-SR Perpendicular Shelf Talker 3 x 3 (English/French) At Store Manager s discretion, display the Perpendicular Shelf Talker in sections where customers 25 years of age and younger most frequently shop. Each kit contains 20 pieces. Clips can be ordered through Central Supply # Re-order # DMS-SR Promotional Turn 5 On Tap Beer at the LCBO

64 Social Responsibility In-store Signage Second-Party Purchase Program 1. Perpendicular Shelf Talker 3 x 6 (English/French) At Store Manager s discretion, display the perpendicular shelf talker insection. Each kit contains 10 pieces. Clips can be ordered through Central Supply # Re-order # DMS-SR Signs for both programs 1. Front End Merchandiser Sign (Bilingual) This sign is to be alternated between both the 25 and Younger and Second-party Purchase program on all front-end merchandisers. Affix the Velcro dots on the sign, on the bottom corners, and on the wall of the front-end merchandiser fixture. Check 25 Program Re-order # DMS-SR Second-party Purchase Program Re-order # DMS-SR Promotional Turn 5 On Tap Beer at the LCBO 63

65 Social Responsibility In-store Signage Check 25 (25 or Younger) program 2. Poster (English/French) At Store Manager s discretion, display both posters on the Community Board or within the customers line of vision as they approach the cash counter. Check 25 Program Re-order # DMS-SR Second-party Purchase Program Re-order #DMS-SR POS Screen (Bilingual) POS screens displaying the Check 25 Program as well as the Second-party Purchase Program message are included as part of the existing rotation. 4. PA Announcements (Bilingual) music.trade Copy Only The in-store music includes a Check 25 Program PA announcement as well as a Second-party Purchase Program announcement. The announcements rotate every 15 minutes, in English and French, between 64 Promotional Turn 5 On Tap Beer at the LCBO

66 Giving Back In Our Comminity Promotional Turn 4 - The Great Canadian Summer 65

67 Giving Back In Our Community Overview We have the opportunity to be leaders with our customers, our coworkers and in our communities. The message for this year s United Way campaign is GIVING BACK, which reinforces that the work we do goes to support the communities we live in. Retail employees will again be encouraged to invite customers to add a donation of $2, $5 or $10 to their purchase from July 24th to August 10th, with another phase coming September 25th to October 12th. Participating Stores All Stores Key Dates Install: July 24, 2014 Takedown: August 11, 2014 Signage Components & Merchandising Instructions 1. Thermometer Poster Bilingual Install the Thermometer poster to track your store s progress on the community board. 2. Perpendicular Shelf Talker English over French Install the Perpendicular Shelf Talker throughout the store. Stores that have been designated as bilingual can alternate between the French and English versions of the Shelf Talker. Re-order# #DMS Re-order# #DMS NOTE: Copy, colours, and images subject to change. 66 Promotional Turn 5 On Tap Beer at the LCBO

68 Giving Back In Our Community 3. Cash Register Wobbler - English over French (1 per cash register) Install the cash register wobbler so that it extends out from the side of the cash register. Stores that have been designated as bilingual can alternate between the French and English version. 4. CSPC Barcode card Bilingual Keep one Barcode card at each cash register. Donations can be accepted with any method of payment and be processed by scanned the supplied Barcode card or by manually entering the following LCBO #: LCBO # for $2.00 donation LCBO # for $5.00 donation LCBO # for $10.00 donation 5. Exterior Springer Sign English/French Remove and recycle the existing Exterior Springer Sign Install the new Giving Back In Our Community Exterior Springer Sign Stores with an LCBO owned parking lot will receive two signs. One sign is for the entrance of the parking lot or store manager s discretion; the other one is to be placed near the store entrance. All remaining stores will receive one sign to be placed near the entrance. Re-order #DMS Re-order# #DMS Re-order# NOTE: Copy, colours, and images subject to change. Promotional Turn 5 On Tap Beer at the LCBO 67

69 68 Promotional Turn 5 On Tap Beer at the LCBO

70 Exterior Springer Signs Promotional Turn 4 - The Great Canadian Summer 69

71 Exterior Springer Sign Key Dates Install: July 24, 2014 Take down: August 11, 2014 Participating Stores All Stores Components & Re-ordering Giving Back Exterior Springer Sign (English/French) Re-order #: Merchandising Instructions Giving Back - In Our Community Remove the all Giving Back - Total Funds Raised signs received in PT3. Install the Giving Back - In Our Community sign. Stores with an LCBO owned parking lot will receive two signs. One sign is for the entrance of the parking lot or store manager s discretion; the other one is to be placed near the store entrance. All remaining stores will receive one sign to be placed near the entrance. NOTE: Please ensure the sign placement does not pose a potential health and safety risk. Please do not display the signs outside when there are strong winds. The may tip over and cause injury. 70 Promotional Turn 5 On Tap Beer at the LCBO

72 Shopping Cart Signs The inside of the shopping cart should always feature the Sold Supplier Program and the outside is always reserved for Social Responsibility messaging. The Social Responsibility sign is bilingual. The supplier sign is English only. Signs are to be installed by the start of the promotion. Participation is mandatory for the following designated stores. Participating Stores 1, 4, 5, 10, 15, 17, 21, 22, 23, 24, 26, 31, 33, 34, 35, 36, 38, 39, 41, 44, 45, 48, 49, 55, 57, 58, 59, 61, 62, 64, 65, 70, 71, 74, 77, 79, 80, 82, 83, 84, 93, 95, 101, 102, 106, 115, 125, 130, 132, 140, 144, 145, 148, 154, 156, 163, 164, 166, 167, 168, 171, 179, 185, 187, 190, 191, 195, 198, 207, 209, 210, 211, 212, 214, 216, 217, 218, 221, 226, 228, 229, 233, 234, 237, 243, 244, 250, 252, 253, 260, 263, 265, 270, 276, 279, 286, 287, 288, 300, 310, 311, 312, 325, 326, 329, 340, 344, 345, 346, 351, 353, 355, 359, 360, 361, 365, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 399, 401, 402, 407, 412, 416, 417, 420, 428, 432, 437, 438, 443, 444, 445, 446, 449, 454, 456, 459, 465, 467, 474, 477, 481, 486, 490, 491, 494, 495, 497, 499, 502, 507, 511, 518, 521, 522, 523, 534, 536, 540, 542, 544, 546, 549, 550, 551, 555, 556, 559, 566, 569, 572, 573, 575, 579, 580, 587, 590, 593, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 640, 641, 643, 644, 645, 694, 695, 698, 699, 702, 703, 706, 771, 776 Promotional Turn 4 - The Great Canadian Summer 71

73 Shopping Cart Signs Thematic Sign (Sold to the Trade) Participating Products: LCBO# Mill Street 100th Meridian Organic Amber Lager 6 x 341 ml 4 BAM Re-order DMS Key Dates Install: July 20, 2014 Take down: August 17, 2014 Social Responsibility Sign All stores will be receiving new SR Shopping Cart Signs to support the Check 25 and Second-party Purchase Program. Please note that the signage has been redesigned in accordance with the new brand standards. Although similar in appearance it has a new font and colour. All stores must remove and recycle all old SR Shopping Cart Signs. Install the new Shopping Cart Signs in the frames on the outside of the Shopping Carts. Please display the Check 25 Program signs on half of your shopping carts (on the outside), and the Second-party Purchase Program signs on the other half (on the outise). For example, if your store has 30 shopping carts, please display 15 Check 25 Program signs and 15 Second-party Purchase Program signs. Key Dates Install: July 20, 2014 Takedown: Keep existing signage until further notice. Merchandising Instructions Check 25 Program Re-order# DMS-SR Thematic Sign Re-order# DMS Second-party Purchase Program Re-order# DMS-SR Remove the Period 4 Absolut Vodka signs and recycle. Install the new Period 5 New Organic Amber Ale sign on the inside of the frames of the cart. Remove the old SR Shopping Cart Signs and recycle. Install the new SR Shopping Cart Sings on the outside frames of the cart until further notice. 72 Promotional Turn 5 On Tap Beer at the LCBO

74 Front End Merchandiser This is a Sold Program and participation is mandatory. Participating Stores 1, 4, 5, 10, 11, 12, 14, 17, 18, 19, 20, 21, 23, 24, 26, 31, 33, 35, 36, 38, 41, 50, 55, 58, 59, 63, 64, 65, 68, 70, 74, 79, 80, 82, 86, 90, 93, 95, 97, 101, 102, 106, 115, 130, 140, 143, 148, 149, 153, 154, 156, 164, 165, 185, 186, 188, 190, 192, 195, 198, 200, 201, 207, 209, 210, 211, 216, 217, 218, 221, 226, 228, 233, 243, 248, 249, 250, 252, 253, 263, 270, 278, 279, 288, 295, 298, 300, 311, 312, 321, 325, 326, 334, 343, 344, 346, 351, 353, 359, 360, 362, 366, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 391, 392, 397, 400, 401, 404, 415, 420, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 456, 457, 459, 465, 481, 485, 486, 490, 491, 494, 495, 501, 521, 522, 523, 528, 533, 540, 542, 544, 545, 549, 551, 555, 556, 563, 564, 572, 573, 580, 587, 590, 593, 605, 609, 617, 624, 627, 629, 630, 631, 632, 640, 641, 643, 694, 699 Promotional Turn 4 - The Great Canadian Summer 73

75 Front End Merchandiser FEM Sold Space Program Overview The Front End Merchandiser program has proven to generate incremental sales, create consistency across the stores and encourage customers to discover new products. This is a sold program and participation is mandatory. Signage will be shipped to participating stores each Period. Merchandising Instructions For Period 5, the Sold Space program will feature Mill Street 100th Meridian Organic Amber Lager. It is imperative that stores reconfigure the shelves on the sold space display in order to feature these products effectively. Stores are required to use 3 shelves plus the plinth/base (i.e. The featured products should be waterfalled on 3 shelves). The top shelf is used to display the box sign provided. Participating Products LCBO# Brand Size Mill Street 100th Meridian Organic Amber Lager 6 x 341 ml Signage Components Re-Order# for kit is DMS Pre-Printed Shelf Talker and Box Sign Front End Merchandiser Sold Space Implementation Guide Effective: May 27, 2012 Box Sign Shelf Talker 74 Promotional Turn 5 On Tap Beer at the LCBO

76 Front End Merchandiser Reminder Stores participating in the Front End Merchandiser Program must also set up the core 200mL Spirits Program. Core 200mL Spirits PPG Program The top 10 selling 200mL Spirits, sorted by Product Profile Grouping (PPG), are to be set up on priority cash #2 (i.e. the cash desk that receives the second highest traffic). See the sample floor plans in your Front End Merchandiser Sold Space Implementation Guide on pages for the location of the display. The display does not change from period to period as it is intended to protect the majority of sales generated from the Front End Merchandisers. Stores MUST list the Core SKUs that are associated to the PPG (Core 200mL s DO NOT count against a store s total approved SKU count). The Core SKUs cannot be delisted. For the Core 200mL Spirits feature, stores are required to use four shelves and plinth/base (i.e. two products per shelf, total five shelves are required). 200 ml & 375 ml discretionary displays THIS CHANGES STARTING PT11 PPG (See facing page) PPG (See facing page) PPG (See facing page) PPG (See facing page) PPG (See facing page) PPG (See facing page) PPG (See facing page) PPG (See facing page) PPG (See facing page) PPG (See facing page) Above example is based on Type 3. Staff Picks Basket Staff Picks Basket Promotional Turn 5 On Tap Beer at the LCBO 75

77 Front End Merchandiser Use the charts below to select the Core 200 ml assortment that matches your store s PPG: Smirnoff Vodka (P.E.T.) Beer and Chasers Baileys Irish Cream Wiser's Deluxe Bacardi Superior Grand Marnier Liqueur Smirnoff Vodka (P.E.T.) Wiser's De Luxe Whisky Walker's Special Old Whisky Fireball Whisky Bacardi Superior Rum Big Brands Fireball Whisky Iceberg Vodka Crown Royal Alberta Premium Sour Puss Raspberry Liquor Polar Ice Vodka Iceberg Vodka Baileys Irish Cream Liqueur Canadian Club Premium Whisky St. Remy Brandy Mainstream Spirits Smirnoff Vodka (P.E.T.) Iceberg Vodka Baileys Irish Cream Liqueur Canadian Club Premium Whisky Bacardi Superior Rum Polar Ice Vodka Fireball Whisky Wiser's De Luxe Whisky Walker s Special Old Crown Royal Whisky Premium Destination Smirnoff Vodka (P.E.T.) Absolut Vodka St. Remy Brandy Canadian Club Premium Whisky Bacardi Superior Rum Iceberg Vodka Polar Ice Vodka Baileys Irish Cream Liqueur Grand Marnier Liqueur Grant's Family Reserve Scotch Whiskey 76 Promotional Turn 5 On Tap Beer at the LCBO

78 Front End Merchandiser Smirnoff Vodka (P.E.T.) Baileys Irish Cream Liqueur Wiser's De Luxe Whisky Bacardi Superior Rum Kalhua Coffee Flavoured Liqueur Smirnoff Vodka (P.E.T.) St Remy Brandy Canadian Club Premium Whisky Bacardi Superior Rum Appleton Estate V/X Rum Cool Convenience Global Roots Fireball Whisky Iceberg Vodka Polar Ice Vodka Grand Marnier Liqueur Crown Royal Whisky Iceberg Vodka Absolut Vodka Grant's Family Reserve Scotch Whiskey Polar Ice Vodka Upspend Mainstream Smirnoff Vodka (P.E.T.) Baileys Irish Cream Liqueur Polar Ice Vodka Absolut Vodka Fireball Whisky Iceberg Vodka Canadian Club Premium Whisky Bacardi Superior Rum St. Remy Brandy Grand Marnier Liqueur Wiser's De Luxe Whisky Promotional Turn 5 On Tap Beer at the LCBO 77

79 78 Promotional Turn 5 On Tap Beer at the LCBO

80 Wine Fridge (Turn 1: May 25, September 13, 2014) This is a Sold Program and participation is mandatory. Promotional Turn 4 - The Great Canadian Summer 79

81 Wine Fridge Turn 1 - (PT3 - PT6) Turn 1 For product and Planoguide questions please call: Courtney Dawson Product Manager New World Wines Astrid Brummer Product Manager Ontario Wines Bobby Panchu Product Manager European Wines Participating Products and Planograms For complete details pertaining to the Wine Fridge Sold Space Program, refer to the Wine Fridge Sold Space Program guide and or on the LCBO Portal under Sales & Marketing home in the side bar menu titled SAMI Program Updates. 80 Promotional Turn 5 On Tap Beer at the LCBO

82 Wine Fridge Turn 1 - (PT3 - PT6) Participating Stores This is a Sold Program and participation is mandatory. Participating products have paid for premium shelf positioning. Stores must bring in participating products for display in the wine fridge. Group A Stores 1, 5, 6, 10, 15, 18, 19, 20, 21, 25, 31, 36, 38, 40, 83, 140, 143, 148, 149, 156, 163, 164, 171, 182, 185, 195, 198, 207, 212, 214, 217, 226, 228, 242, 243, 248, 253, 265, 269, 279, 288, 295, 311, 326, 329, 334, 346, 355, 360, 362, 371, 385, 388, 390, 393, 394, 398, 404, 412, 428, 431, 432, 434, 437, 438, 443, 445, 452, 457, 470, 486, 494, 497, 499, 505, 511, 528, 534, 536, 542, 545, 555, 556, 566, 568, 569, 572, 573, 587, 590, 614, 619, 623, 624, 627, 629, 630, 631, 632, 641, 698, 702, 771, 776 Group B Stores 14, 22, 23, 24, 26, 27, 33, 34, 34, 35, 41, 43, 44, 45, 50, 52, 55, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 70, 72, 74, 77, 79, 80, 81, 86, 87, 93, 95, 97, 101, 102, 106, 110, 115, 124, 125, 130, 132, 144, 145, 152, 154, 155, 168, 175, 179, 183, 187, 188, 190, 191, 192, 194, 197, 200, 201, 202, 205, 209, 210, 211, 213, 216, 218, 219, 221, 222, 225, 229, 233, 234, 237, 244, 249, 252, 255, 263, 266, 268, 270, 278, 287, 297, 300, 301, 302, 310, 312, 313, 321, 325, 341, 343, 344, 351, 353, 358, 359, 361, 367, 368, 373, 378, 381, 382, 386, 387, 391, 392, 395, 397, 399, 400, 402, 406, 407, 415, 416, 417, 420, 427, 436, 456, 458, 459, 465, 484, 485, 490, 491, 495, 501, 502, 518, 521, 522, 526, 532, 533, 540, 544, 546, 549, 553, 559, 564, 575, 579, 580, 582, 584, 586, 593, 599, 601, 602, 605, 616, 617, 618, 626, 634, 635, 637, 638, 642, 643, 644, 694, 695, 699, 700 Group C Stores 2, 3, 4, 7, 9, 11, 12, 13, 17, 32, 39, 49, 73, 85, 94, 96, 99, 103, 105, 109, 112, 119, 137, 153, 157, 160, 161, 167, 181, 186, 193, 199, 223, 224, 230, 231, 238, 238, 239, 251, 254, 259, 261, 264, 273, 275, 281, 284, 286, 289, 299, 305, 306, 314, 316, 318, 324, 327, 333, 335, 345, 349, 354, 366, 370, 372, 374, 380, 403, 418, 419, 423, 430, 435, 454, 461, 473, 481, 496, 504, 517, 537, 550, 552, 562, 578, 581, 596, 598, 609, 645, 677, 703, 706 Group D Stores 28, 29, 30, 42, 46, 47, 48, 53, 54, 56, 69, 78, 82, 84, 88, 90, 91, 98, 107, 113, 116, 123, 128, 136, 139, 141, 158, 165, 166, 169, 174, 178, 196, 208, 220, 227, 232, 246, 247, 250, 258, 260, 276, 293, 294, 296, 298, 301, 320, 323, 330, 331, 363, 364, 365, 369, 383, 389, 408, 411, 414, 426, 429, 446, 448, 449, 450, 455, 462, 467, 468, 469, 471, 477, 482, 483, 492, 509, 510, 516, 519, 523, 527, 529, 530, 538, 539, 547, 551, 561, 563, 589, 594, 612, 639 Promotional Turn 5 On Tap Beer at the LCBO 81

83 Wine Fridge Turn 1 - (PT3 - PT6) In-section Available Chilled Hot Button The Available Chilled hot buttons are to be displayed in-section in front of the participating products in their regular shelf location. Wine Fridge Hot Buttons The Wine Fridge Hot Buttons are to be displayed in front of the participating products in the wine fridge. Bilingual DMS Re-Ordering Hot Buttons (Re-order# DMS ) Wine Fridge Sold Space In-Section Hot Button Available Chilled! English/French (1 version: 22 pieces/bundle) Wine Fridge Sold Space Hot Buttons English/French (5 versions/bundle) Food Friendly, Chilled! Take me Home, Great Party Wines, Great with Chicken, Great with Seafood. Bilingual DMS Promotional Turn 5 On Tap Beer at the LCBO

84 Gift Packaging Participating Stores 1, 4, 5, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 33, 34, 35, 36, 38, 40, 41, 44, 50, 55, 57, 58, 60, 61, 62, 63, 64, 65, 68, 72, 74, 79, 80, 82, 83, 90, 92, 93, 95, 97, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 166, 168, 171, 175, 179, 182, 185, 187, 190, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 221, 226, 228, 233, 237, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 311, 324, 325, 326, 329, 333, 334, 340, 343, 344, 346, 351, 355, 359, 360, 361, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 401, 402, 404, 407, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 456, 457, 459, 465, 470, 481, 485, 486, 490, 491, 494, 495, 497, 499, 501, 505, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 598, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 640, 641, 643, 644, 645, 694, 697, 698, 699, 700, 702, 706, 771, 776 Additional Inventory is not available for re-order. Please refer to the online Worksheets under Gift Packaging tab for distribution information. Promotional Turn 4 - The Great Canadian Summer 83

85 Gift Packaging Overview The Period 5 Gift program will focus on summer gift options during outdoor gatherings while celebrating with family and friends this summer. Key Dates Signage Ship Date: week of July 14, 2014 Program Start Date: July 21, 2014 Take Down: September 13, 2014 (end of Period 6) Featured Gifts for Gifting Promo Fixture End All participating Gifting stores will receive Fabric Bottle Bags a cotton canvas striped bag in two colour combinations Yellow Beer Pail Participating Products The pail is recommended to be pre-wrapped with product featured in the On Tap Beer At The LCBO Free Standing Insert (page 33 of this guide) or products that best suit store demographics. The Fabric Bottle Bag is recommended to be pre-wrapped with product featured in the golocal Free Standing Insert (page 110 of this guide) or products that best suit store demographics. 84 Promotional Turn 5 On Tap Beer at the LCBO

86 Gift Packaging Merchandising Instructions Promotional Fixture End (Featured Gifts) TOP SHELF Merchandise the Summer Canvas Striped Fabric Bags and a selection of unwrapped products on the top shelf of the Promotional Fixture End. Remove 1-2 bags from their packaging and display them with products featured in golocal Free Standing Insert or products that best suit the store demographics. The balance of the bags must be merchandised in the Acrylic Fabric Bag Holder. MIDDLE & BOTTOM SHELF Merchandise the assembled Yellow Beer Pail on the second and bottom shelf. As these pails sell down, merchandise gifts with the year-round boxes (LCBO # One Bottle Box and LCBO # Two- Bottle Box). When assembling the Pails (#388561) use the Wrap Kits (#391201) provided. We recommend making 12 gifts at a time as there is sufficient fill in each wrap kit to prepare 12 pails. Include the following on the Label by using Kwik Price. Product Name(s) Product LCBO#(s) Product Price(s) Yellow Beer Pail LCBO# Pail Price $6.95 Wrap Kit LCBO# Wrap Kit Fee $3.50 TOTAL PRICE Affix the label to the gift with the ribbon provided in the Wrap Kits. Promotional Turn 5 On Tap Beer at the LCBO 85

87 Gift Packaging Gift Components LCBO# Gift Components Retail Images Summer Canvas Bag Force shipped to participating Gifting stores Items case packed in units of 12 (6 per colour version) Not available for re-order Yellow Beer Pail Force shipped to participating Gifting stores Items case packed in units of 12 Not available for re-order Wrap Kits Each Kit Contains: 12 Clear Cello Bags (20 w x 30 h) 12 sheets of Newsprint (24 x 36 ) 12 poly bagged 1/4Lbs. of White Krinkle Shred 12 pieces of White Raffia Ribbon (cut into 3 yard pieces) Force shipped to participating Gifting stores Not available re-order $5.95 $6.95 $ Promotional Turn 5 On Tap Beer at the LCBO

88 Gift Packaging Gift Components 95c Bags: During Period 3 a summer themed 95 Bag was force shipped to all stores. All stores received 1 case (100 units per case). Additional inventory (limited) is available for re-ordering from supplying warehouses. In addition, during Period 4 a year round generic 95 bag was force shipped to all stores. All stores received 1 case (75 units per case). Additional inventory is available for re-ordering from supplying warehouses. LCBO# Gift Components Retail Images Summer 95 Bag In Period 3 1 case was forced shipped to ALL stores. Stores are to continue to feature them until sell thru Items case packed in units of 100 units Additional inventory available for re-ordering Year Round 95 Bag In Period 4 1 case was forced shipped to ALL stores. Stores are to continue to feature these bags Items case packed in units of 75 units Additional inventory available for re-ordering $0.95 $0.95 Promotional Turn 5 On Tap Beer at the LCBO 87

89 Gift Packaging Signage Description Where to Install Re-order# Category Sign Gift Tag Shelf Talker Summer 95 Bag Hot Button Year Round 95 Bag Hot Button Place the Category Sign insert into the sign band on the Promotional Fixture End. Place the Gift Tags onto the Pre-Wrapped Vessels which are merchandised on the Gifting Promotional Fixture End. Place the Shelf Talkers insert on the Promotional Fixture End. Place the Hot Button signs on the Cash Desks, Free-Standing Wooden Gift Packaging Fixture (select stores), End Aisles (select stores). Place the Hot Button signs on the Cash Desks, Free-Standing Wooden Gift Packaging Fixture (select stores), End Aisles (select stores) DMS DMS DMS DMS GFT Promotional Turn 5 On Tap Beer at the LCBO

90 Seasonal & New Product Fixture Program Participating Stores Participating stores are grouped based on the Seasonal & New Product fixture size. Each store has been allocated a specific set of merchandising instructions, and is required to follow the Planoguide merchandising instructions. NOTE: All stores on the Seasonal & New Product Fixture Program will NOT receive the new listings, as the force list doesn t necessarily go to those stores. 1, 4, 5, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 33, 34, 35, 36, 38, 40, 41, 44, 49, 50, 55, 57, 62, 63, 64, 65, 70, 74, 82, 83, 93, 95, 97, 102, 106, 115, 125, 130, 132, 144, 145, 148, 149, 153, 154, 156, 164, 168, 171, 185, 187, 191, 195, 198, 200, 207, 209, 211, 212, 217, 226, 228, 233, 234, 237, 243, 244, 250, 252, 253, 260, 263, 265, 269, 270, 276, 278, 279, 286, 288, 295, 298, 300, 325, 326, 329, 334, 340, 341, 344, 346, 351, 353, 355, 359, 360, 361, 367, 368, 371, 373, 378, 381, 383, 385, 386, 387, 388, 390, 391, 392, 393, 394, 397, 398, 401, 404, 407, 412, 416, 417, 420, 425, 427, 428, 431, 432, 437, 438, 443, 445, 449, 452, 456, 457, 459, 465, 469, 470, 474, 481, 483, 490, 491, 494, 495, 497, 499, 505, 511, 516, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 559, 564, 566, 568, 569, 573, 575, 579, 580, 587, 593, 601, 605, 609, 614, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 642, 644, 645, 677, 694, 695, 698, 699, 700, 702, 703, 706, 771, 776 Promotional Turn 4 - The Great Canadian Summer 89

91 Seasonal & New Product Fixture Program Overview Participating stores received a new signage package at the beginning of Period 4. The orange signage is to remain up until the end of PT6. Please display current orange signage until the end of PT6. To keep this program fresh and engaging to our customers, a new set of signage with new colours will be shipped to stores every FOUR turns (next change will take place in the beginning of PT7). Please merchandise new and seasonal products on this fixture as suggested by theme and corresponding signage. Any seasonal gifts should be placed on the bottom shelf and signed with the GREAT GIFTS box sign. Key Dates Take down Date: The end of PT6 (September 13, 2014) Signs and Re-order Information 1. Recent Arrivals Category Sign Re-order# GFT092 Continue to use the fixture sign with the orange RECENT ARRIVALS sign already in place. 2. On Shelf Box Signs Re-order #: GFT091 Please use the box signs as required to merchandise the products for each specific theme. For additional signage, please call: Promotional Turn 5 On Tap Beer at the LCBO

92 Seasonal & New Product Fixture Program Participating Products & Upcoming Product Release Schedule PT5 Country LCBO# Description Retail* Format ETA Group California, USA Blackstone Winemakers Select Merlot $ ml P5 BBQ Chile Cono Sur Bicicleta Pinot Grigio $ ml P5 DINNER Chile Fresita Sparkling Wine (New 6-Case Pack) $ ml P5 GREAT GIFTS Argentina Santa Ana Opi Chardonnay $ ml P5 DINNER Argentina Santa Julia Chardonnay $ ml P5 DINNER California, USA Sawbuck Chardonnay Dunnigan Hills $ ml P5 DINNER Argentina Trapiche Pure Malbec $ ml P5 BBQ ITALY Zonin Velluto Veneto $ ml P5 BBQ ITALY Vignamaggio Monna Lisa Chianti Classico $ ml P5 DINNER ITALY Villa Annaberta Valpolicella Ripasso Superiore $ ml P5 BBQ ITALY Luccarelli Negroamaro Puglia $ ml P5 DINNER SPAIN Alvear Solera 1927 Pedro Ximenez $ ml P5 PATIO SIPPER Ontario Angels Gate Riesling $ ml P5 PATIO SIPPER Ontario Open Smooth White $ ml P5 PATIO SIPPER Ontario Frisky Beaver Red VQA $ ml P5 PATIO SIPPER Ontario Frisky Beaver White VQA $ ml P5 PATIO SIPPER Ontario Peninsula Ridge Riesling VQA $ ml P5 PATIO SIPPER Ontario Coyote's Run Cabernet Franc VQA $ ml P5 DINNER Ontario Black cellar Merlot $ ml P5 DINNER Ontario TBC Handsome Brut VQA $ ml P5 GREAT GIFTS Canada Dillon's Method 95 Vodka ml P5 NEW *Price Subject to Change Participating Products Rosé Products The Rosé Program will be launching in selected stores from Period 2 to Period 7 (April 29th October 12th). Please merchandise Rosé products (refer to page 49 of this guide for the product list) on the Seasonal & New Product Fixture and place the pre-printed Shelf Talker in front of the products (these shelf talkers should remain in front of these products from P2-P7). Promotional Turn 5 On Tap Beer at the LCBO 91

93 92 Promotional Turn 5 On Tap Beer at the LCBO

94 Special Promotions Fixtures Re-order #BAM001 (Bilingual) Participating Stores Re-order #BAM002 (Bilingual) Re-order # Re-order # , 17, 21, 22, 23, 31, 34, 35, 38, 41, 44, 55, 65, 74, 82, 102, 106, 115, 130, 132, 145, 148, 149, 164, 168, 171, 185, 187, 191, 195, 198, 200, 211, 212, 221, 226, 228, 233, 243, 250, 252, 253, 263, 279, 288, 298, 300, 325, 326, 329, 334, 344, 346, 351, 355, 359, 360, 361, 367, 378, 381, 383, 390, 391, 392, 393, 394, 397, 398, 401, 407, 412, 416, 427, 428, 437, 438, 443, 445, 452, 457, 459, 470, 481, 490, 491, 497, 511, 522, 523, 528, 536, 542, 544, 545, 546, 551, 555, 566, 569, 575, 579, 580, 584, 587, 590, 601, 605, 609, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 640, 641, 643, 694, 698, 699, 700, 702, 703, 706, 741 Promotional Turn 4 - The Great Canadian Summer 93

95 Special Promotions Fixtures Fixture #1 - Bonus AIR MILES Reward Miles Select any products with a Bonus AIR MILES Reward Miles offer (selection is at the Store Manager s discretion). Install the regular Bin Tags in the Bin Tag channel and AIR MILES Shelf Talkers on the fixture to communicate the offers. Components Description Re-order # Poster - 22 x 39.5 (English over Bilingual) Drum Sign - 48 x 6 3/8 (English over Bilingual) Roll of blue bin ticket strip (REUSE EXISTING BLUE STRIP) Fixture #2 - New Discoveries Install: July 20, 2014 Take down: August 17, 2014 Components Component Re-order # Special Promotions Fixture: Poster - 22 x Special Promotions Fixture: Drum Sign - 48 x Merchandising Instructions BAM001 BAM002 BAM003 Install the New Discoveries poster and NEW! NEW! NEW! drum sign. Order enough inventory of the featured product to maintain a full display throughout the promotion. At store manager s discretion, order and display any new products released from Period 1 to Period 5 to maintain the display through Period Promotional Turn 5 On Tap Beer at the LCBO

96 Our Wine Country Signage Promotional Turn 4 - The Great Canadian Summer 95

97 Our Wine Country Signage Program Overview Thanks to your participation, the Our Wine Country initiative that began last year has successfully highlighted many great Ontario products for our customers. This informative section will help you to better implement the various Our Wine Country signage, while alleviating any confusion the different type of signage may cause. Participating Stores All Stores Operational Signage All operational signage should read Our Wine Country in the standard corporate colours. To successfully communicate the message, it is imperative that the signage is consistent. Please do not display signage in variations and combinations. For cube signage, please use the 100% Ontario signs and ensure the center VQA is covered with Our Wine Country. NOTE: Please recycle all other signage that is worn or not applicable. Signage Re-Order# s Cube Centre Sign Re-order# NIVQA064 Cube Side Signs Re-order# NIVQA060 Perimeter/Gondola Sign (47.5 x 6 3/8 ) Re-order# PGON215 Perimeter/Gondola Sign (47.5 x 7 3/8 ) Re-order# PERM215 Cube Centre Sign Re-order# NIVQA064 Cube Side Signs Re-order# NIVQA060 Perimeter/Gondola Sign (47.5 x 6 3/8 ) Re-order# PGON215 Perimeter/Gondola Sign (47.5 x 7 3/8 ) Re-order# PERM Promotional Turn 5 On Tap Beer at the LCBO

98 Our Wine Country Signage Example of Correct Operational Signage Examples of Incorrect Our Wine Country Operational Signage Promotional Turn 5 On Tap Beer at the LCBO 97

99 Our Wine Country Signage Our Wine Country FSI Fixture This is permanent signage. The 100% Ontario signs are in green with white text. FLS designated stores should show English and French The back of the signage should be left empty with no signage. The program is no longer called golocal. Please remove any of the golocal signage. Examples of Correct Our Wine Country FSI Fixture Display 98 Promotional Turn 5 On Tap Beer at the LCBO

100 Our Wine Country Signage Examples of Incorrect Our Wine Country FSI Fixture Display Promotional Turn 5 On Tap Beer at the LCBO 99

101 Our Wine Country Signage Wines to Watch - Limited Availability Signage This is permanent signage. The 100% Ontario signs are in green with white and brown text, while the centre image is a wine glass. FLS designated stores display English and French. Buttons and bin ticket overlays are to be be used throughout the fixture. This program was re-branded to Wines to Watch - Limited Availability. All Wines to Watch - Ontario s Own signage must be removed. Example of Correct Wines to Watch - Limited Availability Signage 100 Promotional Turn 5 On Tap Beer at the LCBO

102 Our Wine Country Signage Example of Incorrect Wines to Watch - Limited Availability Signage Promotional Turn 5 On Tap Beer at the LCBO 101

103 102 Promotional Turn 5 On Tap Beer at the LCBO

104 Ontario Wine Programs Our Wine Country Ontario Superstars Popular Pick Our Wine Country Ontario FSI (Formerly golocal FSI) VQA Staff Picks Backer Cards Promotional Turn 4 - The Great Canadian Summer 103

105 Our Wine Country Ontario Superstars Program Overview The Ontario Wine Superstars program was updated to have a new brand and new look. The program remains the same, however the signage design has changed. This is a sold space program and participation is mandatory. The Our Wine Country Ontario Superstars Program is updated every promotional period. Each turn, two high volume Ontario VQA products are featured. Stores must order products required (minimum of three cases per SKU). Key Dates Install: July 20, 2014 Take down: August 17, 2014 Participating Products LCBO# Description Size Muskoka Lakes Cranberry/Blueberry Wine 750 ml Singing Moon Semillon Sauvignon Blanc VQA 750 ml GROUP 1: Cut Case Displays Cut Case Display Participating Stores 1, 3, 5, 6, 8, 10, 11, 12, 13, 14, 15, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 31, 34, 35, 36, 37, 38, 39, 43, 44, 45, 47, 50, 54, 56, 57, 58, 59, 60, 61, 62, 63, 64, 68, 72, 73, 77, 79, 80, 82, 83, 85, 86, 90, 95, 97, 101, 102, 103, 106, 115, 124, 125, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 160, 163, 165, 167, 168, 171, 175, 179, 182, 183, 185, 186, 187, 188, 190, 191, 192, 195, 196, 198, 199, 200, 201, 202, 203, 209, 210, 212, 214, 216, 217, 218, 226, 227, 237, 238, 242, 243, 244, 246, 248, 249, 253, 255, 265, 268, 269, 270, 278, 287, 288, 289, 295, 298, 300, 306, 310, 311, 312, 313, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 354, 355, 359, 360, 361, 362, 366, 367, 371, 373, 374, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 393, 394, 397, 398, 400, 402, 404, 406, 407, 408, 411, 412, 415, 416, 419, 425, 426, 427, 428, 429, 431, 432, 434, 437, 438, 444, 445, 446, 450, 452, 453, 456, 457, 458, 459, 461, 465, 467, 469, 470, 485, 491, 494, 495, 499, 501, 502, 505, 511, 518, 521, 523, 528, 533, 534, 536, 537, 539, 540, 542, 544, 545, 546, 549, 552, 553, 555, 559, 563, 566, 568, 569, 572, 573, 575, 579, 584, 586, 589, 590, 601, 602, 605, 614, 616, 617, 618, 619, 621, 623, 629, 630, 631, 632, 634, 635, 637, 638, 641, 642, 643, 698, 700, 702, 703, 771, Promotional Turn 5 On Tap Beer at the LCBO

106 Our Wine Country Ontario Superstars Signage Components Ontario Superstars Wine (red): Cut Case Backer #1, pre-printed Pricer Card, pre-printed Shelf Talker. Ontario Superstars Wine (white): Cut Case Backer #2, pre-printed Pricer Card, pre-printed Shelf Talker. Cut Case Backer #1 Cut Case Backer #2 Components and Re-ordering Our Wine Country Ontario Superstars Cut Case Display Kit: Cut Case Backer Cards x 2 Pricer Cards x 2 Shelf Talkers x 2 Re-order# Merchandising Instructions Use selected product to build a cut case display next to VQA Cube Fixture. Install the pre-printed cut case Backer Cards onto the cut case display. Install pre-printed Pricer Cards into the front of the cut case display. Install pre-printed Shelf Talkers in-section in front of the participating products. Shelf Talker Promotional Turn 5 On Tap Beer at the LCBO 105

107 Our Wine Country Ontario Superstars GROUP 2: Shelf Talkers Only Participating Stores 2, 7, 9, 32, 48, 49, 51, 53, 71, 84, 139, 275, 309, 315, 320, 333, 358, 363, 365, 403, 410, 418, 420, 436, 512, 515, 535, 538, 583, 598, 697, 636, 639 Components and Re-ordering Ontario Superstars: Pre-printed shelf talker Re-order# DMS Shelf Talker Merchandising Instructions 1. Install pre-printed Shelf Talker in-section in front of the participating products. Note: Copy, colours, and images subject to change. 106 Promotional Turn 5 On Tap Beer at the LCBO

108 Ontario Wine Superstars GROUP 3: VQA Gondola Fixture Key Dates VQAGondola Fixture Install: July 20, 2014 Take down: August 17, 2014 Participating Stores 4, 17, 33, 40, 41, 49, 55, 65, 74, 82, 93, 130, 144, 164,203, 207, 211, 221, 228, 229, 233, 234, 263, 276, 279, 286, 341, 348, 351, 384, 391, 392, 417, 443, 449, 481, 483, 486, 497, 516, 522, 526, 532, 551, 556, 563, 564, 580, 587, 593, 609, 624, 627, 644, 677, 694, 695,699, 706, 741 Signage components Ontario Superstars (x2): Our Wine Country Ontario Superstars /Double Bottle Backer Card (double-sided). Pre-printed Shelf Talker. Re-order# Merchandising Instructions 1. Stores that have ONE VQA Gondola Fixture, install the double bottle backer card on a single End Aisle display. 2. Stores that have TWO VQA Gondola Fixtures, install each wine Backer Cards on 2 separate End Aisle displays. 3. Merchandise each participating product on the top shelf of the VQA gondola fixture along with the pre-printed Shelf Talkers provided. Single Bottle Backer Card Single Bottle Backer Card Double Bottle Backer Card Promotional Turn 5 On Tap Beer at the LCBO 107

109 Popular Pick Overview This is a sold space program and participation is mandatory. Each turn one International Canadian Blend product is featured. Supported by a LTO or BAM offer. Stores must order the featured Popular Pick product (minimum of three cases). Key Dates Install: July 20, 2014 Take down: August 17, 2014 Participating Stores 16, 29, 30, 42, 46, 52, 66, 67, 69, 70, 75, 76, 78, 81, 83, 87, 88, 89, 91, 92, 94, 96, 98, 99, 104, 105, 107, 108, 109, 110, 111, 112, 113, 114, 116, 117, 118, 119, 120, 121, 122, 123, 126, 127, 128, 129, 131, 133, 134, 136, 137, 138, 141, 142, 146, 147, 151, 152, 157, 158, 159, 161, 162, 166, 169, 170, 172, 173, 174, 176, 178, 180, 181, 184, 189, 193, 194, 197, 204, 205, 208, 213, 219, 220, 222, 223, 224, 225, 230, 231, 232, 235, 236, 239, 240, 241, 245, 247, 251, 254, 256, 257, 258, 259, 260, 261, 262, 264, 266, 267, 270, 271, 272, 273, 274, 276, 277, 280, 281, 282, 283, 284, 285, 290, 291, 292, 293, 294, 296, 297, 299, 301, 302, 303, 304, 305, 307, 308, 314, 316, 317, 318, 319, 322, 323, 327, 328, 330, 331, 332, 335, 336, 337, 338, 339, 347, 348, 349, 350, 352, 355, 364, 368, 369, 370, 372, 375, 377, 379, 380, 395, 399, 405, 409, 413, 414, 421, 422, 423, 430, 433, 435, 439, 440, 441, 442, 447, 448, 449, 451, 454, 455, 460, 462, 463, 464, 466, 468, 471, 472, 473, 474, 475, 476, 478, 479, 480, 482, 484, 487, 488, 489, 492, 493, 496, 504, 506, 507, 509, 510, 514, 516, 517, 519, 520, 524, 527, 529, 530, 531, 541, 543, 547, 548, 550, 557, 558, 560, 561, 562, 565, 567, 570, 571, 574, 576, 577, 578, 581, 582, 588, 591, 594, 595, 596, 597, 599, 603, 604, 606, 607, 610, 612, 613, 615, 622, 626, 631, 700 Participating Product LCBO# Description Size Naked Grape Pinot Grigio 750 ml Components and Re-ordering Popular Pick: Cut Case Backer Card Ontario Wine Superstars: pre-printed Shelf Talkers x 2 Re-order# Merchandising Instructions 1. Install the Cut Case Backer Card and merchandise display near the front of store, next to VQA Cube Fixture. 2. Merchandise the Ontario Wine Superstars participating products in-section with the preprinted shelf talkers provided. Shelf Talkers Cut Case Backer Card 108 Promotional Turn 5 On Tap Beer at the LCBO

110 Our Wine Country - GROUP 1: VQA Cube Fixture Our Wine Country FSI The Summer Grillin Our Wine Country FSI will circulate 300,000 copies on August 9th in 10 community papers: Globe and Mail, National Post, Star, Kitchener Waterloo Record, Kingston Whig Standard, London Free Press, Ottawa Citizen, Hamilton Spectator, Barrie Examiner, St Catherine Standard. The next golocal FSI will be released in Period 9. Program Overview This is a sold space program and participation is mandatory. Features four Ontario VQA products. Stores must order the products required (minimum of one case per SKU). Key Dates Install: July 21, 2014 Take down: September 15, 2014 Participating Stores 1, 2, 3, 5, 6, 7, 8, 10, 13, 14, 15, 16, 19, 20, 21, 22, 23, 25, 26, 27, 31, 32, 34, 35, 36, 37, 38, 39, 43, 44, 45, 46, 47, 50, 53, 57, 58, 59, 60, 61, 62, 63, 64, 68, 70, 72, 73, 77, 82, 83, 86, 90, 95, 97, 102, 106, 110, 115, 125, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 163, 167, 168, 171, 175, 179, 182, 183, 185, 187, 188, 191, 194, 195, 196, 198, 199, 200, 201, 202, 209, 210, 212, 214, 216, 217, 218, 226, 227, 237, 238, 242, 243, 244, 246, 248, 249, 253, 255, 260, 265, 266, 268, 269, 270, 278, 287, 288, 295, 297, 298, 300, 310, 311, 312, 313, 320, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 355, 358, 359, 360, 361, 366, 367, 368, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 390, 393, 394, 397, 398, 400, 402, 404, 406, 407, 408, 411, 412, 416, 425, 427, 428, 431, 432, 434, 437, 438, 444, 445, 452, 454, 456, 457, 459, 461, 465, 467, 469, 470, 491, 494, 495, 499, 501, 505, 509, 511, 518, 521, 523, 528, 533, 534, 536, 539, 540, 542, 544, 545, 546, 549, 552, 553, 555, 559, 563, 566, 568, 569, 572, 573, 575, 579, 581, 584, 586, 589, 590, 601, 602, 605, 614, 616, 617, 618, 619, 621, 623, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 698, 700, 702, 703, 771, 776 Cube Fixture Promotional Turn 5 On Tap Beer at the LCBO 109

111 Our Wine Country GROUP 1: VQA Cube Fixture Participating Products LCBO# Product Size Sandbanks Estate Riesling VQA 750 ml Fielding White Conception VQA 750 ml Earth & Sky Pinot Noir VQA 750 ml Eastdell Rose VQA 750 ml Signage components Our Wine Country Cube Sign x 1 and 100% Ontario Category Sign x 2 (Permanent Signage) (Re-order# NIVQA067) Our Wine Country pre-printed Shelf Talkers x 4 (Re-order# DMS ) Only stores belonging to this group can order these signs 100% Ontario Category Shelf Talker Our Wine Country Cube Sign Merchandising Instructions Continue to merchandise the four participating products and pre-printed shelf talkers on the top shelf of the VQA Cube Fixture. Keep the Our Wine Country Cube Sign installed till further notice. Keep the 100% Ontario Category Signs installed on either side of the Cube Sign till further notice 110 Promotional Turn 5 On Tap Beer at the LCBO

112 Our Wine Country FSI*- GROUP 2: VQA Gondola Fixture *FSI= Product is featured in the Free Standing Insert Participating Stores 4, 17, 33, 40, 41, 65, 74, 93, 130, 144, 164, 207, 211, 221, 228, 229, 233, 234, 250, 252, 263, 279, 286, 351, 391, 392, 417, 420, 443, 481, 483, 486, 490, 497, 550, 522, 526, 532, 551, 556, 563, 564, 580, 587, 593, 609, 624, 627, 640, 644, 677, 694, 695, 699, 706 Participating Products LCBO# Description Size Sandbanks Estate Riesling VQA 750 ml Fielding White Conception VQA 750 ml Earth & Sky Pinot Noir VQA 750 ml Eastdell Rose VQA 750 ml Signage components Our Wine Country Backer Card (Permanent Signage) (Re-order# NIVQA066) Our Wine Country pre-printed Shelf Talkers x 4 (Re-order# DMS ) Only stores belonging to this group can order these signs Merchandising Instructions 1. Keep the Our Wine Country Backer Card installed on the Free Standing Insert Gondola Fixture. 2. Continue to merchandise the four participating products on the top shelf of the VQA gondola along with the preprinted Shelf Talkers. Our Wine Country FSI VQA Gondola Fixture Our Wine Country FSI Backer Card Shelf Talker Promotional Turn 5 On Tap Beer at the LCBO 111

113 VQA Staff Picks Backer Card Key Dates Install Date: Upon Receipt Take down Date: Until further notice Participating Stores 33, 41, 49, 55, 65, 130, 144, 207, 211, 221, 229, 233, 234, 250, 263, 276, 341, 351, 384, 391, 420, 443, 526, 550, 551, 556, 580, 587, 609, 627, 640, 644, 645, 694, 695, 699, 706 Component VQA Staff Picks Backer Card Re-order# DMS-STBK001 Merchandising Instructions: Please replace immediately, the old VQA STAFF PICKS Backer Card with the new Our Wine Country STAFF PICKS Backer Card. Bilingual designated stores must display the bilingual side of the sign facing. New Version Old Version 112 Promotional Turn 5 On Tap Beer at the LCBO

114 Beer Programs Ontario Craft Beer End Aisle Brewery Spotlight Craft Beer Program Ontario Craft Beer (Quarterly Program) no changes from last period no changes from last period no changes from last period Promotional Turn 4 - The Great Canadian Summer 113

115 Ontario Craft Beer End Aisle Key Dates Install: July 20, 2014 Take Down: August 16, 2014 Components Pre-Printed Shelf Talkers (ENG) DMS Pre-Printed Shelf Talkers (FRE) DMS End Aisle Backer Card (same) DMS - OCBEA01 Participating Products Brewer LCBO# Brand Format Distributor Code Camerons California Sunshine (APA) 650 ml 413 Wellington Arkell Best Bitter 473 ml LCBO WAREHOUSE Great Lakes Canuck Pale Ale 473 ml 1929 Participating Stores OCB Shelf Talker OCB End Aisle Backer Card Re-order# OCBEA01 1, 5, 6, 9, 10, 14, 15, 18, 19, 21, 25, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243, 288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 528, 549, 556, 579, 619, 623, 624, 630, 702 NOTE: FLS designated stores need to display both French and English versions of the product Shelf Talkers. 114 Promotional Turn 5 On Tap Beer at the LCBO

116 Brewery Spotlight: BC Breweries no changes from last period Overview The Brewery Spotlight is a year-round program that features unique and premium products from craft breweries around the world. NEW: Please display the brewery information Shelf Talker withing your store s Brewery Spotlight section. Key Dates Install: May 25, 2014 Take Down: September 14, 2014 Participating Products Components Pre-Printed Shelf Talkers (ENG) DMS OCB013 Pre-Printed Shelf Talkers (FRE) DMS OCB014 NOTE: FLS designated stores MUST display both French and English versions of the product Shelf Talkers. LCBO# Description Size Mellow Moon Pineapple Hefeweizen 650 ml Tree Brewing Hophead Double IPA 650 ml TBD Parallel 49th - Snap Crackle Hop Imperial Rice IPA 650 ml TBD Parallel 49th - Black Hops Cascadian Dark Lager 650 ml Philips - Double Amensiac IPA 650 ml Philips - Hoperation Triple Cross Belgian IPA 650 ml Participating Stores 1, 5, 10, 15, 17, 18, 31, 38, 40, 115, 132, 164, 187, 212, 217, 243, 334, 393, 417, 445, 486, 457, 495, 499, 511, 568, 623, 624, 630 Promotional Turn 5 On Tap Beer at the LCBO 115

117 Key Dates Install: May 25, 2014 Take Down: September 14, 2014 Components Pre-Printed Shelf Talkers (ENG) DMS - OCB012 Pre-Printed Shelf Talkers (FRE) DMS - OCB011 Participating Products Craft Beer Program Item# Product Name Format Thornbridge Chiron American Style Pale Ale 500 ml Pyramid Outburt Imperial IPA 650 ml Nebuchandnezzar 330 ml St Louis Gueuze Fond Tradition Sour Belgium Ale 375 ml Southern Tier Compass 650 ml Lindeman s Framboise 750 ml Ayinger Brau-Weisse 500 ml Calabaza Blanca 750 ml Samuel Smith s Organic Apricot Ale 550 ml Le Trou Du Diable Saison Du Tracteur 375 ml Les Trois Mousquetaires Gose 375 ml Participating Stores 1, 4, 5, 6, 9, 10, 14, 15, 17, 18, 19, 21, 25, 31, 35, 36, 38, 40, 57, 60, 95, 101, 115, 132, 143, 148, 149, 156, 164, 171, 179, 187, 198, 207, 212, 217, 218, 226, 243, 252, 253, 255, 288, 295, 300, 325, 329, 334, 355, 359, 360, 361, 367, 371, 373, 385, 389, 393, 412, 416, 417, 425, 432, 437, 438, 443, 445, 452, 457, 481, 483, 486, 494, 495, 499, 501, 505, 511, 522, 528, 532, 534, 542, 546, 549, 556, 568, 573, 575, 579, 586, 590, 602, 616, 614, 619, 623, 624, 630, 677, 771, 776 NOTE: FLS designated stores MUST display both French and English versions of the product Shelf Talkers no changes from last period 116 Promotional Turn 5 On Tap Beer at the LCBO

118 Ontario Craft Beer (Quarterly Program) no changes from last period Key Dates Install: May 25, 2014 Take Down: September 14, 2014 Components Pre-Printed Shelf Talkers (ENG) DMS - OCB008 Pre-Printed Shelf Talkers (FRE) DMS - OCB009 Participating Products Item# Description Size Distributor Code Lone Pine IPA 650 ml Warehouse Vienna Lager 6 x 341 ml Butler s Bitter 650 ml Warehouse Stone Hammer Premium Light 6 x 341 ml 3437 Participating Stores Mandatory Participation 5, 6, 15, 18, 19, 35, 38, 40, 115, 143, 149, 187, 212, 217, 243, 295, 334, 355, 393, 417, 445, 452, 495, 528, 568, 624 Optional Participation 1, 2, 3, 4, 9, 11, 14, 20, 21, 25, 31, 36, 37, 60, 95, 106, 130, 156, 163, 171, 185, 200, 209, 214, 288, 298, 300, 329, 346, 346, 360, 367, 371, 373, 378, 385, 407, 411, 420, 432, 437, 438, 457, 485, 499, 522, 532, 544, 545, 549, 553, 572, 573, 575, 579, 629, 630, 700, 702, 771, 776 NOTE: FLS designated stores need to display both French and English versions of the product Shelf Talkers Promotional Turn 5 On Tap Beer at the LCBO 117

119 118 Promotional Turn 5 On Tap Beer at the LCBO

120 Vintages Superstar Program Participating Stores Kit 1 (Shelf Talkers only) 3, 4, 5, 6, 14, 20, 23, 25, 27, 29, 35, 37, 44, 60, 62, 64,65, 68, 70, 72, 79, 80, 82, 85, 97, 99, 102, 124, 144, 145,154, 163, 168, 182, 188, 191, 197, 199, 201, 202, 207, 209,211, 214, 218, 223, 233, 237, 244, 248, 249, 260, 265, 268, 269, 278, 296, 311, 324, 340, 353, 354, 359, 372, 373, 381, 386, 391, 392, 403, 404, 415, 420, 425, 426, 427, 430, 431, 432, 441, 444, 456, 461, 482, 483, 485, 497, 499, 501, 515, 521, 526, 528, 533, 534, 538, 547, 556, 559, 568, 589, 601, 602, 637, 677 Kit 2 (All Signage) 1, 10, 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 33, 36, 38, 40, 41, 55, 57, 58, 74, 93, 95, 106, 115, 130, 132, 143, 148, 149, 156, 164, 171, 179, 185, 187, 195, 198, 200, 210, 212, 217, 221, 223, 226, 243, 253, 255, 263, 279, 287, 288, 298, 300, 325, 326, 329, 333, 334, 344, 346, 351, 355, 359, 360, 361, 367, 371, 378, 383, 385, 387, 390, 393, 394, 397, 398, 407, 411, 412, 416, 417, 437, 438, 445, 457, 459, 465, 470, 481, 486, 491, 494, 495, 505, 511, 512, 522, 523, 532, 536, 542, 544, 545, 546, 549, 551, 553, 555, 566, 569, 572, 573, 575, 579, 586, 587, 590, 593, 605, 609, 614, 616, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 641, 645, 677, 698, 699, 700, 702, 703, 706, 771, 776 Kit 3 (Our Wine Country Stores) 252, 401, 490 Promotional Turn 4 - The Great Canadian Summer 119

121 Vintages Superstar Program Overview The Vintages Superstar program promotes great local products while pairing them with delicious recipes. Each period there will be three Ontario Superstars: two LCBO wines and one Vintages Essential. This is a mandatory program and is being added to the store s location map each Period. The program is set with a suggested minimum of one case to support the program, i.e. one case will be forced to each participating store. Stores should replenish as require Participating Product LCBO# Description Size Price Bachelder Niagara Chardonnay VQA 750 ml $29.95 Advertising Online Support on vintages.com Key Dates Install: Upon Receipt Components and Merchandising Instructions Basket Sign Insert Merchandiss the participating product in a basket. Install the basket sign insert in the basket signage metal holder. Display the fully merchandised basket in the LCBO section across from/near the VQA fixture. Pre-printed Shelf Talker Install the pre-printed Shelf Talker in front of the featured product, in its on-shelf position within the Vintages section, using a Miracle Stick (Central Supply Shopping Cart #692012). Basket Insert Available Chilled Hot Button Signs should be used on shelf to indicate that the Superstar product is also available in the fridge. Superstar Shelf Talkers should be placed in the fridge to highlight the Superstar products there. Shelf Talker Available Chilled In-Section Hot Button Re-Order# DMS Promotional Turn 5 On Tap Beer at the LCBO

122 BAM & LTO Signage Participating Stores 1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 29, 30, 31, 35, 36, 37, 38, 40, 41, 42, 44, 45, 55, 56, 57, 58, 60, 62, 63, 64, 65, 68, 69, 70, 71, 72, 74, 77, 78, 79, 80, 81, 82, 83, 84, 85, 93, 95, 97, 99, 101, 102, 112, 115, 124, 125, 127, 129, 130, 132, 136, 140, 143, 144, 145, 148, 149, 153, 154, 156, 158, 163, 164, 165, 167, 168, 171, 178, 179, 182, 185, 187, 188, 191, 195, 196, 197, 198, 199, 200, 201, 202, 207, 208, 209, 210, 211, 212, 214, 216, 217, 218, 219, 221, 222, 223, 225, 226, 227, 228, 229, 232, 233, 234, 237, 238, 241, 242, 243, 244, 247, 248, 249, 250, 251, 252, 253, 255, 259, 260, 261, 263, 265, 268, 269, 270, 278, 287, 288, 295, 298, 300, 306, 311, 312, 313, 314, 318, 321, 323, 324, 325, 326, 329, 333, 334, 340, 341, 343, 344, 345, 346, 351, 352, 353, 354, 355, 358, 359, 360, 361, 365, 367, , 373, 378, 380, 381, 383, 385, 386, 387, 389, 390, 391, 392, 393, 394, 397, 398, 401, 402, 403, 404, 407, 411, 412, , 417, 419, 420, 425, 426, 427, 428, 430, 431, 432, 434, 437, 438, 441, 443, 444, 445, 446, 447, 449, 452, 454, 456, 457, 459, 461, 465, 467, 468, 469, 470, 474, 481, 482, 483, 485, 486, 490, 491, 494, 495, 496, 497, 499, 501, 505, 509, 511, 512, 515, 516, 518, 521, 522, 523, 526, 528, 532, 533, 534, 536, 537, 538, 540, 542, 544, 545, 546, 547, 549, 550, 551, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 578, 579, 581, 584, 586, 587, 589, 590, 593, 598, 599, 601, 602, 605, 609, 611, 612, 614, 616, 617, 618, 619, 623, 624, 626, 627, 629, 630, 631, 632, 634, 635, 636, 637, 638, 641, 642, 643, 650, 677, 694, 695, 697, 698, 699, 700, 702, 703, 771, 776 Promotional Turn 4 - The Great Canadian Summer 121

123 Vintages BAM & LTO Signage Overview The Vintages BAM &LTO signage will arrive in the mailbag the week before each promotional period starts. This is a mandatory supplier program. All Shelf Talkers for the participating products should be installed at the start of the period. If you do not receive your kit please call hellolcbo to request a kit. If a Shelf Talker is damaged or misplaced please print a new Shelf Talker using the in-store printing templates. Participating Products Components LTO Shelf Talkers BAM Shelf Talkers LCBO# Description WAS NOW Promotion Bollini Pinot Grigio DOC (XD) $16.95 BAM (+6) Malivoire Chardonnay 2012 VQA $19.95 BAM (+8) Unicum Bittters $24.80 BAM (+6) Rosewood Merlot 2011 VQA $22.00 BAM (+6) Antinori Peppoli Chianti Classica (V) $19.95 $17.95 $2 LTO Concha Y Toro Marques De Casa Concha Cabernet Sauvignon (V) $21.95 $19.95 $2 LTO Hinterbrook Reisling 2012 $17.95 $16.95 $1 LTO Kim Crawford Pinot Noir (V) $19.95 $17.95 $2 LTO Louis Jadot Chardonnay Bourgogne (V) $20.95 $18.95 $2 LTO Malivoire Ladybug Rose (V) $15.95 $14.95 $1 LTO Mas Elena Merlot/Cabernet Franc/Cabernet Sauvignon 2011 $21.95 $19.95 $2 LTO Oyster Bay Sauvignon Blanc (V) $18.95 $16.95 $2 LTO Ravenswood Vintners Blend Old Vine Zinfandel (V) $17.95 $15.95 $2 LTO Willm Reserve Riesling (V) $15.95 $14.95 $1 LTO Southbrook Triomphe Chardonnay VQA $22.95 $20.95 $2 LTO 122 Promotional Turn 5 On Tap Beer at the LCBO

124 The Summer issue of FOOD & DRINK was distributed in stores Wednesday, June 25, Features Midsummer Night Movie: Host an al fresco movie night in your backyard, serving up this crowd-pleasing menu. Agua Fresca Cocktails: Spanish for fresh water, agua fresca is a new cocktail trend that tastes of summer and is easily replicated at home. Summertime Chocolate: Decadent desserts that satisfy the year-round craving for chocolate even when the mercury is high. Oh, Canada: Celebrate stellar regional ingredients from across this great land matched with the perfect Canadian wines. Promotional Turn 4 - The Great Canadian Summer 123

125 FOOD & DRINK Overview This issue should be merchandised prominently in the magazine stands. The stands should be positioned in the selling area of the store. If your store does not have a stand, please display FOOD & DRINK at all checkouts, customer service and the Info centre. Once your supply has been depleted, please store the stand until the next issue arrives in store. Do not use the stand to display other materials. To request additional copies once your original supply has run out, please wayne.leek@lcbo.com. Your should include the following information: Store # and contact name # of additional copies and why English or French edition We will distribute the magazines equitably among all stores who request additional copies 10 days after original distribution. As supply is limited, please understand that stores may not receive the quantity requested. Watch for the Autumn 2014 issue of FOOD & DRINK, which will be in stores on Wednesday, September 3, Signage Re-order Codes Component Where to Install Sign Re-order Code Image FOOD & DRINK Header Card English/Bilingual FOOD & DRINK "A" Frame Sign FOOD & DRINK Fixture English/English: FOOD & DRINK "A" Frame Fixture English/French: Promotional Turn 5 On Tap Beer at the LCBO

126 Display Table Merchandising Guidelines The following section provides direction on merchandising Nesting and Promo Tables. If you have any questions, please contact hellolcbo. Promotional Turn 4 - The Great Canadian Summer 125

127 Merchandising Display Tables Display Table Themes The Nesting Table Map is used for all of the Nesting Table Layouts. The products have been selected by Category Management and arranged by Visual Merchandising according to the like-with-like and colour/size/type principles to accomplish a balanced, easyto-shop display. Please merchandise the tables according to the themes provided. These themes have been selected to integrate with the Promotional Theme and to maximize sales potential. Product Orders For each Nesting Table, please order two or three cases of each of the participating products. For each Promo Table, please order two or three cases of each of the six to eight participating products. The Store Manager may modify product selections, based on customer buying patterns and demographics but alternative products should match the theme. Nesting Table Baskets All nesting tables must have a basket on each corner of the table. Select one product to merchandise in each basket to complement the theme. Sign the product with metal sign holders and black sign inserts. Each medium-sized basket holds two cases of 750 ml product or one case of 1000 ml /1500 ml product. Example of colour, size, type Example of like with like Example of basket with sign 126 Promotional Turn 5 On Tap Beer at the LCBO

128 Nesting Table Baskets Product Placement Too many facings of the same product will make the display seem cluttered, dulling the impact of the products being promoted. By following the basic principle of like product with like product, you will accomplish a themed, fully stocked and customer friendly fixture. Remember to consider the colour, size and type when building your display. Placing complementary colours next to each other also enhances the look of the display. Items on the Display Tables should not compete with each other. Signage Re-order Numbers for Period 5 Nesting Table # Nesting Table # Nesting Table # Promo Table # Promo Table # Promo Table # Promo Table # Vintages Release Vintage Release Shelf Talkers DMS Promotional Turn 5 On Tap Beer at the LCBO 127

129 Store # N1 and N4 1 1 N N VINTAGES Essentials Store # Nesting Table Fixtures Product Theme Location Nesting Table Theme Nesting Table Theme N1 and N4 N2 388 Essential N VINTAGES Stores will receive a sign for specific themes. Essentials 128 Promotional Turn 5 On Tap Beer at the LCBO

130 Nesting Table Fixtures Use for all Nesting Table Themes Q 3 Facings 3 Facings J 3 Facings 3 Facings 3 Facings R Basket 1 Case H I K L Basket 1 Case 3 Facings 3 Facings 3 Facings 3 Facings 3 Facings H I J K L 3 Facings G 3 Facings G M 3 Facings M 3 Facings SOFT DRESSING 3 Facings SIGNAGE F 3 Facings F N 3 Facings N 3 Facings E D C B A 3 Facings 3 Facings 3 Facings 3 Facings 3 Facings 1 Case Basket P E D C B A O Basket 1 Case 3 Facings 3 Facings 3 Facings 3 Facings 3 Facings FRONT OF STORE Promotional Turn 5 On Tap Beer at the LCBO 129

131 Nesting Table Theme: N1 & N4 Summer Sippers Location LCBO# Description Format A Menage a Trois Vodka 750mL B Silver Lake Vodka 750mL C Kissui Vodka 750mL D I Spirit Vodka 750mL E Ultimat Vodka 750mL F Stiegl Grapefruit Radler 500 ml G Wernesgruner Radler 500 ml H Waterloo Grapefruit Radler 473 ml I Poquito Moscato Sparkling 375 ml J Salvador s Mojito Cocktail 4 x 473 ml K Extra Fruit Passion Frizzante 750 ml L Mill Street Summer Sampler 6 Pk-B 6 x 367 ml M Seth & Riley s Garage Hard Lemonade 6x 330 ml N Dirty Blonde Citrus Splash 4 x 187 ml O Konik's Tail Vodka 750mL P Purity Vodka 750mL Q Madria Moscato Sangria 750 ml R Gallo Family Vineyards Summer White 750 ml Alternate Alternate Alternate Alternate Manager's discretion to select Summer Sippers Note: The Nesting Table Map is used for all of the Nesting Table Layouts. Signage Re-order# Promotional Turn 5 On Tap Beer at the LCBO

132 Nesting Table Theme: N2 Our Wine Country Location LCBO# Description Format A B C D E F G H I J K L M N O P Q R Alternate Products N2 N2 Manager s discretion of RED AND WHITE ONTARIO WINES. NOTE: The Nesting Table Map is used for all of the Nesting Table Layouts. Signage Re-order# Promotional Turn 5 On Tap Beer at the LCBO 131

133 Nesting Table Theme: N3 Mini Thematic - Summer Wines Location LCBO# Description Format A Madria Moscato Sangria 750 ml B Magria Sangria Tradicional 750 ml C Gallo Vineyards Summer White 750 ml D Barefoot Refresh Summer Red 750 ml E Barefoot Resfresh Sweet White 750 ml F Pennisula Ridge Sauvignon Blanc VQA 750 ml G Riders Valley Sauvignon Blanc 750 ml H Girls Night Out Sangria 750 ml I Mastronardi Sangria 750 ml J Patio 9 White VQA 750 ml K Sandbanks Love 375 ml L Poquito Moscato Sparkling 375 ml M Extra Fruit Passion Frizzante 750 ml N O P Q R Alternate Alternate Alternate Alternate "Manager's discretion to select an assortment of Summer Wines" Note: The Nesting Table Map is used for all of the Nesting Table Layouts. Signage Re-order# Promotional Turn 5 On Tap Beer at the LCBO

134 Nesting Table: Vintages Releases Vintages First Release August 2 nd, 2014 Location LCBO# Description A B C D E F G H I J K L M N O P Q R Alternate Products N2 N2 Manager s discretion of the August 2 nd Vintages Release, Red and White Wine. NOTE: The Nesting Table Map is used for all of the Nesting Table Layouts. Signage Re-order# Promotional Turn 5 On Tap Beer at the LCBO 133

135 Nesting Table: Vintages Release Stores will receive a sign for specific themes. It is the Manager s discretion to choose which themed tables to build. Vintages Second Release August 16 th, 2014 Location LCBO# Description A B C D E F G H I J K L M N O P Q R Alternate Products N2 N2 Manager s discretion of the August 16 th Vintages Release, Red and White Wine. Note: The Nesting Table Map is used for all of the Nesting Table Layouts. Signage Re-order# Promotional Turn 5 On Tap Beer at the LCBO

136 Promo Table Fixtures - Product Theme Locations Product Theme Location Promo Table Themes Store # Promo 1 Promo 2 Promo 3 Promo Promotional Turn 5 On Tap Beer at the LCBO 135

137 Promo Table Themes Promotional Table Location Map Rosé The Promo Table Map is used for all four Table Layouts. To Merchandise the table properly, 2-3 cases of each product should be ordered, allowing for 3 or more facings of each product. Location LCBO# Description Format A Sandbanks Rose 750 ml B Barefoot White Zinfandel 750 ml C Patio 9 Pink 750 ml D Martini Rose 750 ml E Jacob's Creek Moscato Rose 750 ml F Barefoot Refresh Perfectly Pink 750 ml G Cotton Candy Rose 750 ml H Emeri Pink Moscato 750 ml Signage Re-order# Craft Coolers Location LCBO# Description Format A Hoopers Lemonade 500 ml B Crabbies Original Ginger Beer 500 ml C Crabbies Raspberry 500 ml D Crabbies Orange 500 ml E Black Fly Rum Punch 4 x 400 ml F Black Fly Tequila Margarita 4 x 400 ml This product list was designed to support multipacks on the promo table. There are fewer products as they require more space on the table. Signage Re-order# Promotional Turn 5 On Tap Beer at the LCBO

138 Promo Table Themes Single Serves Location LCBO# Description Format A American Vintage Ice Tea 473 ml B Eristoff Clear Cut 473 ml C Bacardi Oakheart & Cola 473 ml D Dos Locos Tequila Margarita 440 ml E Jaw Drop Licking Limes 473 ml F Rockstar Supersours Apple 473 ml G Canadian Club & Ginger Ale 473 ml H Smirnoff VII Original 473 ml Signage Re-order# Citrus Flavour Location LCBO# Description Format A Seth & Riley's Garage Lemonade 6 x 495 ml B Jack Daniels' Lynchburg Lemonade 6 x 296 ml C Dirty Blonde Citrus Splash 4 x 187 ml D Black Fly Vodka Citrus 4 x 400 ml E Mike's Hard Lemonade 4 x 330 ml F Smirnoff Ice 4 x 330 ml G Hoopers Lemonade 500 ml Signage Re-order# Promotional Turn 5 On Tap Beer at the LCBO 137

139 138 Promotional Turn 5 On Tap Beer at the LCBO

140 Participating Stores Column Heading Store# Banner Inserts Pod Program Sold End Aisles End Aisle Backer Cards Key H= Hero Display T= Thematic Banner Insert Builds all Pods Number of sold End Aisles and (P) remium or (S)tandard Flight # of Number of signs shipped Number of Regular Extenders in Store see Sold Space Program Regular Extenders Extender Section for participating extender location. C = Community Extender Program Discovery Extenders Spirits # of Extenders Discovery Extenders Wine # of Extenders Discovery Extenders BSM # of Extenders Green Extender # of Extenders Exterior Banner # of Number of signs shipped Show Cards # of Number of signs shipped Power Aisle Banners # of Number of signs shipped Perimeter Banners # of Number of signs shipped Transparencie Vendor installed F = LCBO stores located in FLS designated areas FLS FF = LCBO FLS designated stores SEE back/inside cover for definitions Promotional Turn 4 - The Great Canadian Summer 139

141 Participating Stores This list is included in the Worksheets file posted on the portal Store # Banner Insert Sold End Aisle End Aisle B/C Pod Program Regular Extenders Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM Exterior Banner Show Card Power Aisle Banner Perimeter Banner 1 H 20S 45 Y F F 3 8P F 4 10P F 5 H 10P F 6 H F Language (FLS) FF 8 T 10S F 9 T F 10 H 20p 40 Y FF 11 H 8S F 12 T 8P F F 14 8S F 15 H 15P 25 Y F 16 0 F 17 H 10S 30 Y F 18 H F 19 H 15S FF 20 H 8S F 21 H 20P 40 Y H 20S H 15S 30 Y FF 24 8S FF 25 8P H 10P F 27 H 15S F 28 T T H 15P 30 Y F 33 H 10S H 15S F 35 H 10P H 15S FF 37 8P F 38 H 15P 30 Y FF H 20P FF 41 H 10S 20 Y FF Store # Banner Insert Sold End Aisle End Aisle B/C Pod Program Regular Extenders Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM Exterior Banner Show Card Power Aisle Banner 42 T H 10S H 10S 25 Y S Perimeter Banner Language (FLS) FF 50 H 10S FF FF F 55 H 10S 20 Y FF 56 T H 15S 25 Y S FF H 15S H 10S F 64 H 10S H 10S 25 Y T FF FF 68 H 15S S T S H 8S H 10S 20 Y T FF FF 77 T FF FF 79 H 8S H 10S T FF 140 Promotional Turn 5 On Tap Beer at the LCBO

142 Participating Stores This list is included in the Worksheets file posted on the portal Store # Banner Insert Sold End Aisle End Aisle B/C Pod Program Regular Extenders Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM Exterior Banner Show Card 82 H 10S 20 Y Power Aisle Banner Perimeter Banner Language (FLS) FF 84 T H 10S H 8S T T FF 90 H 10S T FF 92 T F 93 10S T H 10S T S T FF FF 101 H 10S H 10S T FF 104 T F H 15S T T FF 109 T T FF 113 T H 20P T T FF 118 T FF FF 122 T FF Store # Banner Insert Sold End Aisle End Aisle B/C Pod Program Regular Extenders Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM Exterior Banner Show Card Power Aisle Banner Perimeter Banner Language (FLS) 123 T FF H 10S FF FF F 128 T F FF 130 H 15S 25 Y H 10S FF 135 T T T H 10P FF P F S S H 15P 45 Y H 20P 30 Y F FF 152 H 10S S H 15S F 155 8S H 20P T T T T T FF 163 H 8S F Promotional Turn 5 On Tap Beer at the LCBO 141

143 Participating Stores This list is included in the Worksheets file posted on the portal Store # Banner Insert Sold End Aisle End Aisle B/C Pod Program Regular Extenders Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM Exterior Banner Show Card Power Aisle Banner Perimeter Banner Language (FLS) 164 H 15P FF 165 H 8S F 166 T H 10S F 168 H 10P T T H 20S 25 Y F FF 174 T S T H 15P FF H 15P F F 184 T FF 185 H 15P 25 Y F 186 T 8S F 187 H 20S 40 Y H 10S FF 190 H 10S F 191 H 15S 30 Y S F FF 194 T H 20S 40 Y F 196 H 8S T H 15S 25 Y F H 20S 25 Y F 201 H 15S FF Store # Banner Insert Sold End Aisle End Aisle B/C Pod Program Regular Extenders Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM Exterior Banner Show Card 205 T Power Aisle Banner Perimeter Banner 207 H 8S F 208 T H 15S S H 10S 20 Y H 15P F 213 T Language (FLS) S FF 216 H 8S H 20P 30 Y FF 218 H 10S F 219 T T FF 221 H 10S 20 Y T T T T FF 226 H 20S 30 Y T H 15S 25 Y F S T T H 15S 30 Y F S F T FF S T FF 242 H 15S F 243 H 20P FF 244 H 15S FF 246 T T Promotional Turn 5 On Tap Beer at the LCBO

144 Participating Stores This list is included in the Worksheets file posted on the portal Store # Banner Insert Sold End Aisle End Aisle B/C Pod Program Regular Extenders Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM Exterior Banner Show Card 248 H 15P Power Aisle Banner Perimeter Banner 249 H 10S 20 Y F 250 H 15S 25 Y H 20S 30 Y Language (FLS) 253 H 20P 30 Y FF 254 T H 10S F F T T F 263 H 20S 40 Y T H 15S T T H 20S 25 Y F FF 273 T T T H 8S FF 279 H 15S 25 Y F F 281 T T T H 15S FF Store # Banner Insert Sold End Aisle End Aisle B/C Pod Program Regular Extenders Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM Exterior Banner Show Card 288 H 20P 30 Y Power Aisle Banner Perimeter Banner 289 T Language (FLS) 291 T FF T T P F 296 T T H 20P 30 Y T H 15S 30 Y T F 304 T T FF F F 311 H 10P S F T T T F 321 H 8S F FF 323 T H 8P FF 325 H 15S H 15S 30 Y T FF Promotional Turn 5 On Tap Beer at the LCBO 143

145 Participating Stores This list is included in the Worksheets file posted on the portal Store # Banner Insert Sold End Aisle End Aisle B/C Pod Program Regular Extenders Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM Exterior Banner Show Card Power Aisle Banner 328 T Perimeter Banner 329 H 20P 45 Y F 330 T Language (FLS) FF 333 F 334 H 20S F 335 T FF H 10S F S H 15S 30 Y H 20P 45 Y FF H 15S 30 Y T H 8P H 20P 30 Y F H 20S 40 Y FF 360 H 10P F 361 H 15S 25 Y H 20S F F 364 T H 10S F 367 H 20P 40 Y FF F 369 T 10 4 Store # Banner Insert Sold End Aisle End Aisle B/C Pod Program Regular Extenders Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM Exterior Banner Show Card Power Aisle Banner Perimeter Banner Language (FLS) FF 371 H 10S F 372 T H 15S 20 Y T FF H 20S 45 Y T T H 15S 30 Y H 15S H 15S 25 Y S FF 385 H 20S FF 386 H 15S 30 Y H 15S FF 388 H 10P F 389 H 15S F 390 H 15P 25 Y H 15S 25 Y H 10S 25 Y H 20P FF 394 H 20P 40 Y FF FF 397 H 15S 30 Y H 15S 40 Y F S FF 401 H 20S 30 Y H 10S H 15S FF FF 407 H 20P 30 Y F 408 H 10S F Promotional Turn 5 On Tap Beer at the LCBO

146 Participating Stores This list is included in the Worksheets file posted on the portal Store # Banner Insert Sold End Aisle End Aisle B/C Pod Program Regular Extenders Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM Exterior Banner Show Card Power Aisle Banner Perimeter Banner 411 8P F 412 H 15P 25 Y F T H 10P F 416 H 20S 25 Y F 417 H 15P T T S 20 3 F F Language (FLS) FF FF 425 H 10S F 426 H 8S F 427 H 15S 30 Y H 20S 40 Y F H 15S FF 432 H 20S H 15S FF F 437 H 10S 25 Y H 20S 30 Y F T FF H 15P 30 Y FF 444 H 15S 25 Y F 445 H 20S T T T Store # Banner Insert Sold End Aisle End Aisle B/C Pod Program Regular Extenders Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM Exterior Banner Show Card Power Aisle Banner Perimeter Banner Language (FLS) 452 H 15P FF P T S H 10P 20 Y F 458 H 8S F 459 H 20S 30 Y T T FF H 15S FF 467 H 10S T H 15S 30 Y FF T S H 15P 20 Y F F 485 H 15P 20 Y F P F FF H 10S 20 Y F 491 H 15S 30 Y T F Promotional Turn 5 On Tap Beer at the LCBO 145

147 Participating Stores This list is included in the Worksheets file posted on the portal Store # Banner Insert Sold End Aisle End Aisle B/C Pod Program Regular Extenders Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM Exterior Banner Show Card Power Aisle Banner Perimeter Banner 494 H 15P F 495 H 15S T H 15S 30 Y H 20P F 501 H 15S T H 20P F Language (FLS) FF 507 T FF 509 T H 10S 25 Y F F FF T H 10S F F 520 T H 10P FF P 25 Y H 20P 45 Y T FF FF 527 T H 15P 30 Y 40 6 F 529 T T T 3 4 F 532 8P FF S F 534 H 10S 25 Y F H 15P 25 Y Store # Banner Insert Sold End Aisle End Aisle B/C Pod Program Regular Extenders Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM Exterior Banner Show Card Power Aisle Banner Perimeter Banner Language (FLS) 538 FF 539 T F 540 H 15S FF H 20P 30 Y F 543 T H 10S H 15S 40 Y H 15S F 547 F H 20S H 10S 20 Y S FF 553 H 15P F 555 H 8S F 556 H 15P F H 10S T T T H 10S H 10S F FF 566 H 20P 30 Y H 8P FF 569 H 15S 30 Y F F 572 H 10S F 573 H 10P FF 575 H 15S 25 Y F 576 T FF 146 Promotional Turn 5 On Tap Beer at the LCBO

148 Participating Stores This list is included in the Worksheets file posted on the portal Store # Banner Insert Sold End Aisle End Aisle B/C Pod Program Regular Extenders Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM Exterior Banner Show Card Power Aisle Banner Perimeter Banner Language (FLS) FF 578 T FF 579 H 10S H 15S 30 Y T T H 15S 15 Y F S H 10S 25 Y FF FF 590 H 20P H 15P F 594 T T T F 598 FF 599 T H 15S F 602 H 15S FF 605 H 15S 30 Y H 15S 25 Y T F H 10S H 15S H 10S H 20S 40 Y F Store # Banner Insert Sold End Aisle End Aisle B/C Pod Program Regular Extenders Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM Exterior Banner Show Card H 20P 25 Y Power Aisle Banner Perimeter Banner Language (FLS) 624 H 20P 45 Y FF FF 627 H 15S 30 Y F 629 H 15S H 20P 45 Y H 20S F 632 H 20S 50 Y H 15S 30 Y S F F S FF F 640 H 10S FF 641 H 20S 40 Y F 643 H 10S 20 Y F 644 8S F F F 694 H 10S 25 Y FF S F 698 H 15S 30 Y F 699 H 10S 20 Y F 700 H 20S 30 Y F 702 H 15P H 20S 40 Y F 706 H 8S 15 Y H 15S 25 Y F 771 H 15P H 20S 40 Y Promotional Turn 5 On Tap Beer at the LCBO 147

149 y O nl op y Sold Space Programs Display Programs - Support Programs Tr ad e C An electronic version (MS Excel format) of these worksheets is available on the Sales & Marketing Portal Site. Follow the quick link published each week at the top of the Sales & Marketing Newsletter. The Electronic version of the worksheets includes: Retail Price (as of publication date) Agent Names The products participating in the Hero Display, the Pod Program and the sold End Aisles are included in the Display Programs Participating Products Table.

150 Display Programs Participating Products Location LCBO# Description Size (ml) Hero* Premium 4 Standard Premium/ Standard 9 Premium/ Standard 10 Continued Support Programs Tuborg Gold Beer (WEEK #1) 500 LTO Heineken (WEEK #2) 500 LTO Stella Artois (WEEK #3) 500 LTO Grolsch Premium Lager (WEEK #4) 500 LTO Pabst Blue Ribbon 473 LTO Pabst Blue Ribbon 6 x Holsten Premium Pilsner 500 LTO Bitburger Premium Pilsner 500 LTO Warsteiner Premium Lager Steam Whistle Premium Pilsner Czechvar Premium Lager 500 LTO Pilsner Urquell Spearhead Hawaiian Style Pale Ale 6 x 355 BAM Hop City Big Mouth Pale Ale St-Ambroise Pale Ale 473 LTO Alexander Keith's Cascade Hop Ale Alexander Keith's Hallertauer Hop Ale Alexander Keith's Galaxy Hop Ale 473 LTO Budweiser 6 x Budweiser Crown 6 x Coors Banquet Carlsberg Beer Peroni Nastro Azzurro Innis & Gunn Original 6 x 330 LTO Innis & Gunn Original Innis & Gunn Original Coors Light 6 x Bud Light 6 x Sleeman Clear 6 x 341 LTO Guinness Draught Beer 500 LTO Guinness Draught 4 x Guinness Draught 8 x Harp Lager Moretti Birra 500 LTO Kronenbourg * Complete Hero Display details can be found beginning on pg Promotional Turn 5 - On Tap Beer at the LCBO

151 Display Programs Participating Products Continued Location LCBO# Description Size (ml) Support Programs Corona Extra 6 x 330 LTO Carib Lager 6 x 330 LTO Dos Equis Lager 6 x 355 LTO Duchy Originals Organic Ale Premium Scarecrow Organic 500 LTO Old Speckled Hen 4 x 500 Value Add Stiegl Grapefruit Radler Standard Wernesgruner Radler Waterloo Grapefruit Radler Rickard's Original White 473 LTO Vedett White 4 x 330 LTO Hoegaarden 6 x Paulaner Hefe-Weissbier 500 LTO Muskoka Summer Weiss 6 x 355 BAM Hop City Lawn Chair Classic Weisse Samuel Adams Boston Lager 6 x Brooklyn Lager Samuel Adams Boston Lager 473 LTO Newcastle Brown Ale 500 LTO Rickard's Red 473 BAM Spearhead Moroccan Brown Ale 6 x 355 BAM Muskoka Cream Ale 6 x 355 BAM Cameron's Cream Ale 6 x Sleeman Cream Ale 6 x 341 LTO Mill Street Lemon Tea Amsterdam Oranje Weisse 500 BAM Shock Top 473 LTO Muskoka Mad Tom IPA 6 x Boneshaker IPA 6 x Samuel Adams Latitude 48 IPA 6 x 355 LTO Wells Banana Bread Beer St-Ambroise Apricot Wheat Ale 473 LTO Liefmans Fruitesse 4 x 250 LTO FSI = Product is featured in the Free Standing Insert. LTO = Limited Time Offer ST= Shelf Talker VA = Value Added BAM = Bonus AIR MILES Reward Miles BBAM = Bundled Bonus AIR MILES Reward Miles Marketing & Product Guide 151

152 Extender Location LCBO# Description Size (ml) Support # of Extenders Programs R1 Vodka A Stolichnaya Elit Vodka 750 BAM Y Y R2 Vodka B Smirnoff Citrus Vodka 750 LTO Y Y Y Y Y R3 Vodka C Ketel One Vodka 750 BAM Y Y Y Y Y Y R4 Vodka D Absolut Vodka 1140 LTO Y Y Y Y Y Y R5 Vodka E Luksusowa Vodka 1140 LTO Y Y Y Y Y Y R6 Rum A R7 Rum B El Dorado 8 YO Cask Aged Demerara Rum Flor De Cana Centenario 12 YO Rum 750 LTO Y 750 LTO Y Y Y Y Y R8 Rum C Captain Morgan Spiced Rum 1140 BAM Y Y Y Y Y Y R9 Rum D Bacardi Superior 1140 Value Add Y Y Y Y Y Y Y R10 Rum E Mount Gay Eclipse Rum 1140 LTO Y Y Y Y Y Y R11 R12 R13 R14 R15 Canadian Whisky A Canadian Whisky B Canadian Whisky C Canadian Whisky D Canadian Whisky E Revel Stoke Spiced Whisky 750 LTO Y Y St Remy XO Brandy 750 LTO Y Y Y Y Y Forty Creek Copper Pot Reserve 750 BAM Y Y Y Y Y Y Y 3558 Gibson's Finest 12 Year Old 750 Value Add Y Y Y Y Y Y Y Forty Creek Copper Pot Reserve Whisky 1140 Value Add Y Y Y Y Y Y R16 Scotch A Johnnie Walker Red Label 1140 Value Add Y Y Y Y Y Y R17 Scotch B 1784 Grand Marnier 750 Value Add Y Y Y Y Y Y R18 Gin A Hendrick's Gin 750 Value Add Y Y Y Y Y Y Y R19 Liqueurs A Ouzo LTO Y Y Y Y R20 Liqueurs B Malibu Coconut Rum 1140 LTO Y Y Y Y Y Y R21 Liqueurs C Jose Cuervo Especial Gold Tequila Shelf Extenders Refer to the Participating Stores Section of this guide to determine how many extenders your store implements LTO Y Y Y Y Y Y Y R22 Liqueurs D Rumchata 750 LTO Y Y Y Y Y Y 152 Promotional Turn 5 - On Tap Beer at the LCBO

153 Shelf Extenders Refer to the Participating Stores Section of this guide to determine how many extenders your store implements. Extender Location LCBO# Description Size (ml) Support # of Extenders Programs R23 Brandy A Sveva's Orangella Liqueur 750 LTO Y R24 Brandy B Forty Creek Cream Liquor 750 LTO Y Y Y Y Y Y Y R25 Tequila A R26 R27 R28 R29 R30 R31 R32 R33 R34 R35 R36 R37 R38 Ontario Blend A Ontario Blend B Ontario Blend C Cazadores Reposado Tequila 750 LTO Y Y Y Y Skinnygrape Pinot Grigio 750 LTO Y Y Y Y Y Y Ontario Non VQA A Pelee Island Monarch Vidal VQA 750 LTO Y Y Y Y Y Y Y Pelee Island Shiraz/Cabernet 750 LTO Y Y Y Y Y Y Y Sandbanks Estate Dunes Vidal VQA 750 LTO Y Y Y Y Y Ontario Non Pelee Island Baco Noir VQA 750 LTO Y Y Y Y Y Y VQA B Ontario Non French Cross Pinot Grigio 1500 LTO Y Y Y Y Y Y Y VQA C Ontario Non VQA D Ontario VQA A Ontario VQA B Australia/ New Zealand A Australia/ New Zealand B Australia/ New Zealand C Australia/ New Zealand D Pelee Island Pinot Grigio VQA Strewn Cabernet Sauvignon/ Cabernet Franc VQA 750 LTO Y Y Y Y Y Y Y 750 LTO Y Y Y Trius Sauvignon Blanc VQA 750 LTO Y Y Y Y Peter Lehmann Clancy's Shiraz/Cabernet/Merlot Beringer Founders Estate Chardonnay 750 LTO Y Y Y 750 LTO Y Y Y Y Jacob's Creek Moscato 750 LTO Y Y Y Y Y Y Y Jacob's Creek Shiraz/ Cabernet 750 LTO Y Y Y Y Y Y Y R39 USA A Apothic Red 750 LTO Y Y Y Y Y Y Y R40 USA B Robert Mondavi Woodbridge Sauvignon Blanc 750 LTO Y Y Y Y Y Y Y R41 Chile A Argento Pinot Grigio 750 LTO Y Y Y Y R42 Chile B R43 France Blend A Casillero Del Diablo Rsv Cab/Sav Petities Folies Merlot- Cabernet 750 LTO Y Y Y Y Y Y Y 750 LTO Y Marketing & Product Guide 153

154 Shelf Extenders Extender Location LCBO# Description R44 R45 R46 R47 R48 R49 France Blend B France South A France South B France Bordeaux/ Burgundy A Italy Central A Italy Central B Refer to the Participating Stores Section of this guide to determine how many extenders your store implements. Size (ml) Support Programs # of Extenders Yvon Mau Merlot Vdp 750 BAM Y Y Y Y Y Y Y R50 Italy North A R51 Italy North B R52 R53 Southern Europe A Southern Europe B R54 Germany A R55 Sparkling A R56 Sparkling B R57 R58 Ontario Beer A Ontario Beer B Brumont Gros Manseng Sauvignon Pasqua Pinot Grigio Delle Venezie Igt Lamberti Santepietre P Grigio Delle Venezie Bartenura Moscato- Kpm Igt Citra Sangiovese Terre Di Chieti Yvon Mau Colomb Chard Vdp Rocca Delle Macie Chianti Vernaiolo Docg Viticoltori Acquesi Brachetto D'Acqui Spklng Bacalhoa Jp Azeitao Tinto La Vieille Ferme Cotes Du Ventoux Wente Morning Fog Chardonnay Fazi Battaglia Verdic Dei Castelli Di Jesi 750 LTO, Wine Fridge 750 LTO Y Y Y Y Y Y Y 750 LTO Y Y Y 750 LTO, Wine Fridge 750 BAM Y Y Y Y Y Y Y 750 BAM Y Y Y Y Y 750 LTO Y Y Y Y Y Y Y 750 LTO Y 750 BAM Y Y Y 750 LTO Y Y Y Y Y Y Y 750 LTO Y Y Y 750 LTO Y Y Y Y Y Y Lugtread Lagered Ale 6 x 600 BAM Y Y R59 Beer Hop City Barking Squirrel Lager Great Lakes Crazy Canuck Pale Ale 473 LTO Y Y Y Y Y Y Y 473 BAM Y R60 Beer Budweiser 6 x 355 Value Add Y Y Y Y Y Y R61 Beer Moosehead Lager 6 x 341 LTO Y Y Y Y Y Y R62 Beer Rhyme And Reason 6 x 355 LTO Y Y Y Y Y Y Y R63 Party Zone R64 Party Zone Bacardi Breezer Tropical Orange Smoothie Bacardi Real Jus Tropical Punch 1000 LTO Y Y Y Y Y Y Y 4 x 355 LTO Y Y Y Y Y Y R65 Party Zone Eristoff Slashed Orange 473 LTO Y Y Y Y Y Y Y Y Y Y Y 154 Promotional Turn 5 - On Tap Beer at the LCBO

155 Community Shelf Extenders Community Shelf Extenders Location LCBO# Description Size (ml) Support Program C1: Community Extender Russian Standard Vodka 750 LTO C2: Community Extender Sauza Gold Tequila 750 LTO Agent Russian Standard Vodka Canada Ltd Beam Global Canada C3: Community Extender Pelee Island Gewurztraminer 750 LTO Pelee Island Winery C4: Community Extender Alianca Vinho Verde 750 LTO Pma Canada Ltd. C5: Community Extender Lindemans Bin 85 Pinot Grigio 750 LTO C6: Community Extender Iceberg Vodka 1140 LTO C7: Community Extender Gibson's Finest Sterling Edition C8: Community Extender Sour Puss Apple Liquor 750 LTO Treasury Wine Estates The Kirkwood Group 750 Value Add PMA Canada Ltd. Corby Spirit And Wine Limited C9: Community Extender Pelee Island Chardonnay VQA 750 LTO Pelee Island Winery C10: Community Extender French Rabbit Chardonnay Carton 1000 LTO Charton Hobbs Inc Marketing & Product Guide 155

156 Discovery & Green Extenders Discovery Shelf Extenders Location LCBO# Description D1: Discovery Wines Green Shelf Extender The Underdog Wine White VQA Size (ml) 750 Support Program LTO, Wine Fridge Agent Mark Anthony Brands D2: Discovery Wines Montecillo Reserva 750 LTO PMA Canada Ltd. D3: Discovery Wines Villa Maria Private Bin Pinot Noir D4: Discovery BSM La Fin Du Monde 750 LTO 4 x 341 D5: Discovery BSM Sapporo Premium Beer 650 LTO D6: Discovery BSM Salvador's Original Margarita (P.E.T) 1750 LTO Value Add D7: Discovery Spirits Metaxa Seven Star 750 LTO D8: Discovery Spirits Bruichladdich The Botanist Islay Dry Gin 750 LTO D9: Discovery Spirits Beefeater Dry 750 LTO Location LCBO# Description Size (ml) Support Program Philippe Dandurand Wines Ltd. Sleeman Brewing & Malting Co. Sleeman Brewing & Malting Co. Knox & Company Int'l Inc. Select Wine Merchants Inc. Select Wine Merchants Inc. Corby Spirit And Wine Limited G1: Green Extender Gilles Louvet O Chardonnay Organic Agent 750 LTO Rare Earth Wines 156 Promotional Turn 5 - On Tap Beer at the LCBO

157 IMAGE Shelf Talkers LCBO# Description Size (ml) Support Program Agent Remy Pannier Rose D'Anjou 750 Eurovintage International Inc Marques De Riscal Reserva 750 Churchill Cellars Ltd Taylor Fladgate Late Bottled Vintage Port 750 Sylvestre Wines & Spirits Inc Casillero Del Diablo Rsv Cab/Sav 1500 Select Wine Merchants Inc Girls Night Out Riesling VQA 750 Colio Estate Wines La Puerta Torrontes 750 Sylvestre Wines & Spirits Inc Girls' Night Out Sparkling VQA 750 Colio Estate Wines Cave Spring Gamay VQA 750 Cave Spring Cellars Ltd Cave Spring Riesling VQA 750 Cave Spring Cellars Ltd Raymond Classic Chardonnay 750 Wine Fridge A Charton Hobbs Inc Kitchen Sink California Red 750 Eurovintage International Inc Calvados Boulard Pays D'Auge 750 Pma Canada Ltd Rosehall Run Liberated VQA 750 Vin Vino Merchants China Shop Like A Bull Red 750 Mondia Alliance Canada Inc Retsina Malamatina 500 Eurovintage International Inc Beck's 500 Labatt Breweries Ontario Founders Centennial IPA 2130 Bruce Ashley Group Moulin De Gassac Chardonnay 750 Eurovintage International Inc Goose Island Matilda Belgian Style Ale 765 Labatt Breweries Ontario Goose Island Sofie Belgian Style Ale 765 Labatt Breweries Ontario Woodchuck Hard Amber Cider 6 x 355 The Premium Beer Company Inc County Durham Signature Ale 500 North American Craft Agency Dinner Jacket O'Red IPA 473 North American Craft Agency Ungava Premium Gin 750 Churchill Cellars Ltd Lake Of Muskoka Detour 6 x 355 Lakes Of Muskoka Cottage Brewery Savanna Premium Cider 4 x 330 Pma Canada Ltd Collective Arts Brewing Cider 473 Hobbs & Co. Wine Merchants Saint Of Circumstance 6 x 355 Beam Global Canada Youngs Double Chocolate Stout 500 Bruce Ashley Group Lowenbrau Original 500 Labatt Breweries Ontario Steam Whistle Premium Pilsner 6 x 341 Steam Whistle Brewing Angus The Bull Cabernet Sauvignon 750 Noble Estates Wines & Spirits Magners Original Irish Cider 500 The Premium Beer Company Inc Palladium Grappa Chardonnay & Strawberry 750 Regazzi Wines & Spirits Marketing & Product Guide 157

158 Limited Time Offers LCBO# Description Size (ml) LTO Display Program 570 Beefeater Dry 750 $1.75 Discovery Extender 2089 Lamb's Palm Breeze 750 $ Vodka Mudshake - French Vanilla 4 x 270 $ Chivas Regal 12 Year Old 750 $ Newcastle Brown Ale 500 $0.25 End Aisle Grant's Sherry Cask Reserve 750 $ Yellow Tail Chardonnay 1500 $ Jim Beam White Label Bourbon 750 $ Chateau De Gourgazaud Ac Minervois 750 $ Fazi Battaglia Verdic Dei Castelli Di Jesi 750 $1.00 Shelf Extender Coyotes Run Unoaked Chardonnay VQA 750 $ Sauza Gold Tequila 750 $2.00 Comm. Extender Wiser's DeLuxe 1750 $ Smirnoff Lime Vodka 750 $ Pabst Blue Ribbon 473 $0.10 End Aisle Robert Mondavi Woodbridge Sauvignon Blanc 750 $2.00 Shelf Extender The Famous Grouse 750 $ Peninsula Ridge Sauvignon Blanc VQA 750 $2.00 Mini Thematic Strewn Cabernet Sauvignon/Cabernet Franc VQA 750 $1.00 Shelf Extender Remy Pannier Sauvignon Blanc 750 $1.00 Wine Fridge Tuborg Gold Beer 500 $0.25 Hero Bacardi Breezer Tropical Orange Smoothie 1000 $1.00 Shelf Extender Alianca Vinho Verde 750 $1.00 Comm. Extender Sailor Jerry Spiced Navy Rum 750 $ Leyenda Del Milagro Tequila Silver 750 $ Girls' Night Out Chardonnay VQA 750 $ Forty Creek Double Barrel Reserve Whisky 750 $ Naked Grape Pinot Grigio 750 $1.00 Popular Pick Jacob's Creek Shiraz/Cabernet 750 $1.50 Shelf Extender Angels Gate Gamay Noir VQA 750 $ Sandbanks Estate Dunes Vidal VQA 750 $1.00 Shelf Extender Finlandia Vodka 1750 $ Metaxa Seven Star 750 $2.00 Discovery Extender Ouzo $1.00 Shelf Extender Cazadores Reposado Tequila 750 $2.00 Shelf Extender XOXO Pinot Grigio/Chardonnay 1500 $ Pelee Island Gewurztraminer 750 $1.50 Comm. Extender Pelee Island Chardonnay VQA 750 $1.00 Comm. Extender 158 Promotional Turn 5 - On Tap Beer at the LCBO

159 Limited Time Offers Continued LCBO# Description Size (ml) LTO Display Program Russian Standard Vodka 750 $1.00 Comm. Extender J.P. Chenet Pinot Noir Reserve 750 $ Sauza Hornitos Reposado Tequila 750 $ Pelee Island Lighthouse Cabernet Franc VQA 750 $ Villa Maria Private Bin Pinot Noir 750 $3.00 Discovery Extender El Dorado 6 YO Deluxe Silver Demerara Rum 750 $ Czechvar Premium Lager 500 $0.30 End Aisle Rickard's Original White 473 $0.25 End Aisle Flor De Cana Centenario 12 YO Rum 750 $3.00 Shelf Extender Jack Daniel's And Cola Tall Can 473 $ Jose Cuervo Especial Silver 750 $ Wente Morning Fog Chardonnay 750 $1.00 Shelf Extender Smirnoff Ice Caesar 4 x 330 $ Big House Red 750 $ Megalomaniac Homegrown Riesling VQA 750 $ Corona Extra 6 x 330 $1.00 End Aisle Absolut Vodka 1140 $1.40 Shelf Extender Palm Bay Pineapple Mand Orange Spritz 6 x 355 $ Luksusowa Vodka 1140 $1.00 Shelf Extender Mount Gay Eclipse Rum 1140 $ Pasqua Pinot Grigio Delle Venezie Igt 750 $1.00 Shelf Extender Girls' Night Out Tropical Tango 1500 $ Dan Aykroyd Merlot VQA 750 $ Luxardo Amaretto Di Saschira 750 $ Bacardi Gold Rum 1140 $ Segura Viudas Brut Reserva Cava Sparkling 750 $1.00 Wine Fridge Havana Club Anejo Reserva 1140 $ Malibu Coconut Rum 1140 $2.00 Shelf Extender Ruffino Orvieto Classico 1500 $ Trius Sauvignon Blanc VQA 750 $1.00 Shelf Extender Appleton Estate V/X 1140 $ Stolichnaya Vodka 750 $ Iceberg Vodka 1140 $1.00 Comm. Extender Sledgehammer Zinfandel 750 $ Bartenura Moscato- Kpm Igt 750 $1.00 Shelf Extender Crush Red VQA 750 $ Apothic Red 750 $1.00 Shelf Extender Icebox Margarita 1140 $ Vex Electric Lemonade 6 x 330 $1.00 Marketing & Product Guide 159

160 Limited Time Offers Continued LCBO# Description Size (ml) LTO Display Program Cattail Creek Riesling VQA 750 $ Janneau Grand Armagnac VS 750 $ Sawmill Creek Chardonnay 1500 $ The Underdog Wine White VQA 750 $1.00 Discovery Extender, Wine Fridge Revel Stoke Spiced Whisky 750 $2.00 Shelf Extender Concilio Pinot Noir Vigneti Delle Dolomiti Igt 750 $ Absolut Citron Vodka 750 $ Mastronardi Sangria 750 $1.00 Mini Thematic La Vieille Ferme Cotes Du Ventoux 750 $1.00 Shelf Extender Jacob's Creek Moscato 750 $1.00 Shelf Extender Jose Cuervo Especial Gold Tequila 1140 $3.00 Shelf Extender Hop City Barking Squirrel Lager 473 $0.15 Shelf Extender Dekuyper Peachtree 750 $ Rocca Delle Macie Chianti Vernaiolo Docg 750 $1.50 Shelf Extender Guinness Draught Beer 500 $0.25 End Aisle Jackson-Triggs Merlot Bag In Box 4000 $ Vip Pinot Grigio 750 $ Wkd Original Vodka Blue 4 x 330 $ Bacardi Oakheart & Cola 473 $ Bacardi Breezer Raspberry Citrus Spritzer 4 x 330 $ Citadelle Gin 750 $ Casillero Del Diablo Rsv Cab/Sav 750 $1.00 Shelf Extender Forty Creek Cream Liquor 750 $1.00 Shelf Extender Hpnotiq Harmonie Liquor 750 $ Skinnygrape Pinot Grigio 750 $1.00 Shelf Extender Holsten Premium Pilsner 500 $0.20 End Aisle Cottage Block Sauvignon Blanc Riesling VQA 750 $ Moretti Birra 500 $0.40 End Aisle French Cross Chardonnay Bag In Box 4000 $ Brumont Gros Manseng Sauvignon 750 $1.00 Shelf Extender, Wine Fridge Skinnygirl White Peach Margarita 750 $ Jackson-Triggs Chardonnay Bag In Box 4000 $ Creekside Cabernet Shiraz VQA 750 $ Shock Top 473 $0.25 End Aisle Cupcake Cabernet Sauvignon 750 $ Skyy Vodka 1750 $ Luxardo Slivovitz 375 $ Sandbanks Love Cassis Aperitivo 375 $1.00 Mini Thematic 160 Promotional Turn 5 - On Tap Beer at the LCBO

161 Limited Time Offers Continued LCBO# Description Salvador's Mojito Cocktail 1750 $ Papidoux Calvados 700 $3.00 Size (ml) LTO Display Program Gilles Louvet O Chardonnay Organic 750 $1.00 Green Extender Finlandia Lime 750 $ Santa Julia Reserva White Blend 750 $ Smirnoff Ice Light 4 x 330 $ Smirnoff Ice Flavours Bluebrry Lemon 4 x 330 $ Samuel Adams Latitude 48 IPA 6 x 355 $1.00 End Aisle Banfi Centine Rosso Toscana 750 $ Cattier Brut Premier Cru Champagne 750 $ Basil Haden Straight Bourbon 750 $ Pelee Island Pinot Grigio VQA 750 $1.00 Shelf Extender Carib Lager 6 x 330 $1.00 End Aisle Jackson-Triggs Cabernet Sauvignon 750 $ La Croix D'Azur Sauvignon Blanc 750 $ St-Ambroise Pale Ale 473 $0.25 End Aisle Guinness Black Lager 6 x 330 $ Delaforce Douro Tinto 750 $ Innis & Gunn Original 6 x 330 $1.00 End Aisle Mott's Extra Spicy Caesar 458 $ Smirnoff Ice 6 x 355 $ Errazuriz Max Reserva Cabernet Sauvignon 750 $ Paulaner Hefe-Weissbier 500 $0.15 End Aisle Heineken 500 $0.25 Hero Alize Bleu Passion Liquor 750 $ St-Ambroise Apricot Wheat Ale 473 $0.25 End Aisle Patio 9 White VQA 750 $1.00 Mini Thematic Sailor Jerry Spiced Rum 375 $ Earth & Sky Riesling VQA 750 $ Sandbanks Gewurztraminer VQA 750 $ Bacardi Pineapple Fusion Rum 750 $ Bellingham Big Oak Red Shiraz Cab 750 $ Copper Moon Pinot Grigio Bag In Box 4000 $ Absolut Vodka 200 $ Sawmill Creek Cabernet Sauvignon 1500 $ Bruichladdich The Botanist Islay Dry Gin 750 $5.00 Discovery Extender Fleur Du Cap Chardonnay 750 $ Scarecrow Organic 500 $0.35 End Aisle Three Olives Marilyn Monroe Strawberry Vodka 750 $ Skinnygirl Cucumber Vodka 750 $2.00 Marketing & Product Guide 161

162 Limited Time Offers Continued LCBO# Description Size (ml) LTO Display Program Rhyme And Reason 6 x 355 $1.00 Shelf Extender Tito s Handmade Vodka 375 $ Smirnoff Sorbet Light Pineapple & Coconut 375 $ Sveva's Orangella Liqueur 750 $1.00 Shelf Extender Samuel Adams Boston Lager 473 $0.15 End Aisle La Fin Du Monde 4 x 341 $0.50 Discovery Extender El Dorado 8 YO Cask Aged Demerara Rum 750 $3.00 Shelf Extender Alexander Keith's Galaxy Hop Ale 473 $0.25 End Aisle Ravenswood Vintners Blend Chard Lic 750 $ Crimes Shiraz Durif 750 $ Mount Gay Eclipse Rum 1140 $3.00 Shelf Extender Gallo Family Vineyards Summer White 750 $1.00 Wine Fridge B Barefoot Refresh Summer Red 750 $1.00 Wine Fridge A Barefoot Refresh Sweet White 750 $ Bacardi Real Jus Tropical Punch 4 x 355 $1.00 Shelf Extender Eristoff Slashed Orange 473 $0.25 Shelf Extender Breezer Freeze Strawberry Daiquiri 700 $ Crazy Uncle The Uber Caesar 1000 $ Monsoon Coconut Pineapple Wave 4 x 355 $ Rockstar Supersours Apple 473 $ Jack Daniel's Country Cocktail Downhome Punch 6 x 296 $ Riders Valley Sauvignon Blanc 750 $1.00 Mini Thematic Girls' Night Out Sangria 750 $1.00 Mini Thematic Rhum Barbancourt 5 Stars 8 YO Special Reserve 750 $ Cayman Jack Hurricane Cove 4 x 355 $ Deanston Virgin Oak 750 $ Viticoltori Acquesi Brachetto D'Acqui Spklng 750 $1.00 Shelf Extender Extra Fruit Passion Frizzante 750 $ Poquito Moscato Sparkling 375 $ Petities Folies Merlot-Cabernet 750 $2.00 Shelf Extender Vedett White 4 x 330 $1.00 End Aisle Liefmans Fruitesse 4 x 250 $1.00 End Aisle Rumchata 750 $1.00 Shelf Extender Chateau Des Charmes St Davids Bench Sauvignon Blanc VQA 750 $ Pelee Island Monarch Vidal VQA 750 $1.50 Shelf Extender Bitburger Premium Pilsner 500 $0.25 End Aisle Mike's Hard Lemonade 4 x 330 $ Faxe Premium Lager 500 $ Fireball Whisky Shooter 750 $ Pelee Island Baco Noir VQA 750 $1.50 Shelf Extender 162 Promotional Turn 5 - On Tap Beer at the LCBO

163 Limited Time Offers Continued LCBO# Description Size (ml) LTO Display Program Stella Artois 500 $0.20 Hero Sour Puss Apple Liquor 750 $1.50 Comm. Extender Chopin Potato Vodka 750 $ Patriarche Pinot Noir Vdp 750 $ Beringer Founders Estate Chardonnay 750 $2.00 Shelf Extender Kittling Ridge White Zinfandel/Vidal 750 $ Grolsch Premium Lager 500 $0.25 Hero Rev (P.E.T) 4 x 330 $ St Remy XO Brandy 750 $2.00 Shelf Extender Lamberti Santepietre P Grigio Delle Venezie 750 $2.00 Shelf Extender Smirnoff Citrus Vodka 750 $1.00 Shelf Extender Mott's Clamato Caesar Extra Spicy 4 x 355 $ Family Series Dry Riesling VQA Peller Estates 750 $ French Cross Blush Bag In Box 4000 $ French Cross Cabernet Merlot Bag In Box 4000 $ Astoria Prosecco La Robinia 750 $ Malibu Coconut Rum 375 $ Mcwilliams Hanwood Estate Shiraz 750 $ Mott's Clamato Caesar Extra Spicy 6 x 341 $ Peter Lehmann Clancy's Shiraz/Cabernet/Merlot 750 $1.50 Shelf Extender Pomtini Vodka & Pomegranate Cooler 4 x 330 $ Dos Equis Lager 6 x 355 $1.00 End Aisle Argento Pinot Grigio 750 $1.00 Shelf Extender Masi Tupungato Passo Doble 750 $ Montecillo Reserva 750 $1.50 Discovery Extender Jackson-Triggs Pinot Grigio 750 $1.00 Wine Fridge Yellow Tail Cabernet Sauvignon 750 $ French Rabbit Chardonnay Carton 1000 $2.00 Comm. Extender Folonari Pinot Grigio 1500 $ Mott's Clamato Caesar Original 12 x 355 $ Pelee Island Shiraz/Cabernet 750 $1.00 Shelf Extender Lindemans Bin 85 Pinot Grigio 750 $1.00 Comm. Extender French Cross Pinot Grigio 1500 $2.00 Shelf Extender Singha Lager 6 x 330 $ Woody's Pink Grapefruit 4 x 330 $ Sleeman Clear 6 x 341 $1.00 End Aisle Sapporo Premium Beer 650 $0.40 Discovery Extender Sophia's Lemoncella 750 $ Sleeman Cream Ale 6 x 341 $1.00 End Aisle Moosehead Lager 6 x 341 $1.50 Shelf Extender Marketing & Product Guide 163

164 Value Added Program Value Add Program Warehouse Applied LCBO# Description Size (ml) VA Approved VA Mother Carton# 8219 Prince Igor Vodka (P.E.T) 750 Prince Igor Extreme 50 ml Jack Daniel's Tennessee Whiskey 750 JD Gift Tin Alberta Premium (P.E.T) 1750 Dark Horse 2 x 50 ml Gibson's Finest Sterling Edition 750 Gibson's 12YO 50 ml Buton Vecchia Romagna Brandy 750 VR RIS. 50 ml Forty Creek Copper Pot Reserve Whisky 1140 Forty Creek Double Barrel 50 ml Forty Creek Barrel Select Whisky 1140 Forty Creek Double Barrel 50 ml Banff Ice Vodka 1750 CC Premium 2 x 50 ml Alberta Springs 1750 Dark Horse 2 x 50 ml Salvador's Original Margarita (P.E.T) 1750 Salvador's Mojito Promotional Turn 5 - On Tap Beer at the LCBO

165 Value Added Program Value Add Program Sales Representative Applied LCBO# Description Size (ml) VA Approved 1784 Grand Marnier 750 Luggage Tags 3558 Gibson's Finest 12 Year Old 750 Branded Glassware 8219 Prince Igor Vodka (P.E.T) 750 Prince Igor Extreme 50 ml Small Cask Brandy 1140 Forty Creek Barrel Select 50 ml Marquis De Villard Brandy 750 Skyy Vodka 50 ml Jack Daniel's Tennessee Whiskey 750 JD Gift Tin Barefoot Pinot Grigio 750 Pummice Stone Alberta Premium (P.E.T) 1750 Dark Horse 2 x 50 ml Lamb's White Rum (P.E.T) 1750 Wiser's DeLuxe 2 x 50 ml Royal Reserve (P.E.T) 750 Wiser's DeLuxe 50 ml Golden Wedding (P.E.T) 1750 Black Velvet Toasted Caramel 50 ml Smirnoff Vodka (P.E.T) 1140 Captain Morgan Spiced 50 ml Lindemans Bin 65 Chardonnay 750 Just Add Wine Sangria Mix Lindemans Bin 50 Shiraz 750 Just Add Wine Sangria Mix Moretti Beer 6 x 330 Pizza Cutter Gibson's Finest Sterling Edition 750 Gibson's 12YO 50 ml Tequila Ro...See# Tequila Rose Pink Bottle Coozie Walker's Special Old (P.E.T) 1750 Wiser's DeLuxe 2 x 50 ml Alpenbitter No Prince Igor Extreme 50 ml Girls' Night Out Strawberry Samba 1500 Softlips Lipbalm Wisers Special Blend 1140 Wiser's DeLuxe 50 ml Tanqueray London Dry Gin 1140 Fentiman s Tonic Water Bacardi Black 1140 Bacardi Oakheart 50 ml Bacardi Superior 1140 Headphones Smirnoff Vodka 1140 Captain Morgan Spiced 50 ml Seagrams V.O Belt Buckle Sauza Gold Tequila 1140 CC Classic 50 ml Bombay Sapphire London Dry 1140 Fever Tree Tonic with Necktag Grolsch Premium Lager 4 x 450 Swing Top -TBD Johnnie Walker Red Label 1140 Golf Towel Dewar's White Label 1140 Dewars Highlander Honey 50 ml St Remy A La Creme 750 Cointreau 50 ml Foral Douro 750 Appleton Reserve 50 ml Polar Ice Vodka 1140 Wiser's Spiced 50 ml Sortilege 750 Coffee Girls' Night Out Darkberry Duet 1500 Softlips Lipbalm Spicebox 750 Coffee Staff Baco Noir VQA 750 Complimentary Tasting at Winery Sobieski Vodka 1140 Krupnik Honey Liqueur 50 ml Jackson-Triggs Cabernet Sauvignon Bag In Box 4000 Slate Cheese Board Buton Vecchia Romagna Brandy 750 VR RIS. 50 ml La Mascota Cabernet Sauvignon 750 Spicebox 50 ml Marketing & Product Guide 165

166 Value Added Program LCBO# Description Size (ml) VA Approved Wiser's Spiced Vanilla Canadian Whisky 750 Shot Glass Lamb's Black Sheep Spiced Rum 750 Wiser's Spiced 50 ml Silk Tassel Canadian Whiskey 1750 Fireball Cinnamon Whisky 50 ml Leblon Cachaca 700 Boxed muddler with caipirinha recipe Skinnygirl Red Wine 750 Stemless Glassware Skinnygirl White Wine 750 Stemless Glassware Dr. McGillicuddy's Peach Schnapps 750 Fireball Cinnamon Whisky 50 ml The Kraken Black Spiced Rum 1140 Jose Cuervo Cinge 50mL Bombay Sapphire East 750 Fever Tree Tonic with NT Bacardi Superior Rum (P.E.T) 1140 Headphones Molson Canadian Cider 6 x 341 Free 473 ml Can of MC Stone Fruit Cider Forty Creek Copper Pot Reserve Whisky 1140 Forty Creek Double Barrel 50 ml Forty Creek Barrel Select Whisky 1140 Forty Creek Double Barrel 50 ml Stolichnaya Hot Vodka 750 Plastic mug with Caesar recipe inside Three Olives Tartz Vodka 750 Three Olives Cocktail Recipe Book Three Olives Vodka 750 The Kraken 50 ml Dr. McGillicuddy Apple Pie 750 Fireball Cinnamon Whisky 50 ml Bacardi Oakheart Spiced Rum 750 Square Shot Glass w/measuring line Jack Daniel's Country Cocktail Lynchburg 6 x 296 Lip Balm Granville Island Ginja Ninja 6 x 341 Fun Bottle Koozie Iceberg Vodka 750 Iceberg IceFusion Chocolate Mint Flavoured Vodka 50 ml Banff Ice Vodka 1750 CC Premium 2 x 50 ml Dekuyper Buttershots 750 Fireball Cinnamon Whisky 50 ml Malibu Coconut Rum 750 Cups Old Speckled Hen 4 x 500 Cooler Bags Tito's Handmade Vodka 750 Rumchata 50 ml The Little Penguin Merlot 750 Just Add Wine Sangria Mix Pitu Cachaca 750 Branded Muddlers Hpnotiq Liquor 750 Harmonie 50 ml Olmeca Tequila Gold 750 Wiser's Deluxe 50 ml Buffalo Trace Bourbon 750 Fireball Cinnamon Whisky 50 ml Mott's Clamato Caesar Original 6 x 341 Cooler Bag Tia Maria 750 Disaronno 50 ml Havana Club Anejo Blanco 750 Havana Club 3YO 50 ml Hendrick's Gin 750 Branded glass Salvador's Original Margarita (P.E.T) 1750 Salvador's Mojito Budweiser 6 x 355 Budweiser TBD Laker Lager 6 x 341 Laker Ice 355 ml Can Laker Ice Lager Beer 6 x ml Laker Lager Can 166 Promotional Turn 5 - On Tap Beer at the LCBO

167 Bonus AIR MILES Reward Miles LCBO# Description Size (ml) Display Program BAM 42 Canadian Club Premium Mommessin Export Cuvee St Pierre Rouge Silk Tassel Canadian Whiskey Fragoli Wild Strawberry Liquor Gilbey s London Dry Ruffino Chianti Courvoisier VS De Valcourt Napoleon VSOP Prince Igor Vodka (P.E.T) Bols Apricot Brandy Errazuriz Estate Carmenere Rickard's Red 473 End Aisle KWV Chenin Blanc Veuve Clicquot Ponsardin Rose Finlandia Vodka Canada Gold Whisky (P.E.T) Danzante Pinot Grigio Delle Venezie Igt Folonari Pinot Noir Provincia Di Pavia Igt Prince Igor Extreme Vodka Canadian Club Premium Pascual Toso Malbec Schloss Kirsch Two Oceans Chardonnay Forty Creek Barrel Select Alberta Pure Vodka (P.E.T) Russian Prince (P.E.T) Antinori Toscana Igt Stoneleigh Marlborough Pinot Noir Beefeater Dry Small Cask Brandy (P.E.T) Wayne Gretzky Chardonnay VQA X-Rated Fusion Liquor Inniskillin Unoaked Chardonnay VQA Montalto Pinot Grigio Igt Sicily Castillo De Monseran Garnacha Antinori Santa Cristina Rosso Gato Negro Sauvignon Blanc Mezzomondo Sangiovese Merlot Dopff & Irion Gewurztraminer B & G Cuvee Speciale Blanc Alberta Pure Vodka (P.E.T) Kittling Ridge Kingsgate Reserve Apera Jacob's Creek Reserve Cabernet Sauvignon Monkey Bay Pinot Grigio 750 Wine Fridge A Domaine Pinnacle Ice Cider Wiser's Small Batch Whisky Marketing & Product Guide 167

168 Bonus AIR MILES Reward Miles LCBO# Description Size (ml) Display Program BAM Robert Mondavi Woodbridge Chardonnay Canadian Club Premium (P.E.T) Russian Prince (P.E.T) Gray Fox Chardonnay Wyndham Estate Bin 444 Cabernet Sauvignon Grey Goose La Poire Vodka Victoria Gin Obikwa Shiraz Hpnotiq Liquor Russian Standard Vodka Kittling Ridge Kingsgate Reserve Ruby Sauvion Carte D'Or Muscadet Pillitteri Pinot Grigio VQA Bees Cabernet Merlot VQA Montes Reserva Cabernet Sauvignon Bolivar Coffee Liqueur Pascual Toso Malbec Limited Edition Piat D'Or Merlot Graffigna Centenario Shiraz Reserve Fazi Battaglia Verdicchiodei Castelli Di Jesi Lugtread Lagered Ale 6 x 600 Shelf Extender Banrock Station Pink Moscato Rose Tequila Don Julio Reposado Hennessy Black Cognac Wiser's Legacy Canadian Whisky Tic Tok Pocketwatch Sauvignon Blanc Prince Igor Vodka (P.E.T) Silent Sam Vodka Montepuciano D'Abruzzo Colle Secco Union White VQA Chateau Des Charmes Generations Seven White VQA Chateau Des Charmes Generation Seven Red VQA Red Stag Okocim Mocne Konzelmann Riesling VQA Fifth Leg Shiraz Merlot Cabernet Sauv L'Epayrie Blanc L'Epayrie Rouge Alberta Premium Banff Ice Vodka Galliano Sauza Silver Grand Macnish Captain Morgan Spiced Rum 1140 Shelf Extender Promotional Turn 5 - On Tap Beer at the LCBO

169 Bonus AIR MILES Reward Miles Continued LCBO# Description Size (ml) Display Program BAM Captain Morgan White Rum Martini Bianco Catedral Reserva Trapiche Reserve Syrah Bees Grower's Red VQA Lucid Absinthe Superieure Merlot Lodi Sterling Vintner's Pinot Noir Cupcake Chardonnay 750 Wine Fridge A Beaulieu Vineyards Coastal Chardonnay Art De Vivre Cabernet Sauvignon Saint Clair Vicar's Choice Sauvignon Blanc Big House The Birdman Pinot Grigio Goats Do Roam White Sledgehammer Cabernet Sauvignon Sogrape Grao Vasco Dao Great Lakes Crazy Canuck Pale Ale 473 Shelf Extender Amsterdam Oranje Weisse 500 End Aisle Kressmann Selection Chardonnay Santa Carolina Cabernet Sauvignon/Merlot Monte Da Cal Quartetto Red Matervitae Negroamaro Stolichnaya Elit Vodka 750 Shelf Extender Muskoka Cream Ale 6 x 355 End Aisle Four Roses Small Batch Bourbon Belvedere Pure Vodka Grant Burge Summers Chardonnay Las Rocas Garnacha Pinnacle Whipped Canadian Club & Cola Mixed Canadian Club & Ginger Ale Pyrat Xo Reserve Rum Passion Pop Pink Sparkling Skinnygirl White Cranberry Cosmo Forty Creek Copper Pot Reserve 750 Shelf Extender Bacalhoa Jp Azeitao Tinto 750 Shelf Extender Clean Slate Riesling Qualitatswein Mosel 750 Wine Fridge Whyte & Mackay Special Reserve Lot No. 40 Single Copper Pot Still Canadian Whisky Phillips Butter Ripple Schnapps Argento Bonarda Volcanes Summit Reserva Cabernet Sauvignon Merlot Jameson Select Reserve Paul Mas Estate Cabernet Sauvignon Merlot Marketing & Product Guide 169

170 Bonus AIR MILES Reward Miles LCBO# Description Size (ml) Display Program BAM Offley Ruby Port Spearhead Hawaiian Style Pale Ale 6 x 355 End Aisle Alamos Cabernet Sauvignon Beaulieu Vineyards Coastal Sauvignon Blanc Skinnygirl Margarita Heineken 6 x Chateau Joinin Bols Blue Curacao Ebeia Roble Ribera Del Duero Do Pepperwood Grove Old Vine Zinfandel Giesen Sauvignon Blanc Marlborough 750 Wine Fridge A Santa Alicia Carmenere Reserva Villa Maria Private Bin Merlot Cab Sauv Robert Mondavi Chardonnay Napa Valley Small Talk Burning Ambition White VQA Wolf Blass Red Label Shiraz/Cabernet Sauv Canadian Club Classic Canadian Club Reserve Grey Goose Cherry Noir Dr. McGillicuddy's Peach Schnapps Quinta Do Valdoeiro Bairrada Skinnygirl White Cherry Vodka Veramonte Reserva Chardonnay Cent'Are Nero D'Avola - Merlot Beaujolais Villages Villa Ponciago Dragonheart Cinnamon Vodka Liqueur Somersby Blackberry Cider Henry Fessy Moulin-A-Vent La Chasse Merlot Vin De France Dunavar Pinot Grigio Hardys Stamp Series Chardonnay/Semillon Black Tower Rivaner Yvon Mau Merlot Vdp 750 Shelf Extender Spearhead Moroccan Brown Ale 6 x 355 End Aisle Havana Club Anejo 3 Anos Fabiano Valpolicella Ripasso Classico Superiore Tenuta S.Anna Cabernet Franc Bodacious Smooth White Fabiano La Calvisana Custoza Superiore Two Oceans Cabernet Sauvignon/Merlot Enrico Serafino Barbaresco Amarula Cream Lake Of Bays River Walker Summer Ale Cattail Creek Cabernet Merlot VQA Continued 170 Promotional Turn 5 - On Tap Beer at the LCBO

171 Bonus AIR MILES Reward Miles Continued LCBO# Description Size (ml) Display Program BAM Muskoka Summer Weiss 6 x 355 End Aisle Reif The Empress Chardonnay VQA Copper Moon Cabernet Sauvignon L'Arjolle Sauvignon Blanc-Viognier Bodegas Volcanes De Chile Summit Rvsa Cab Syrah Forty Creek Cream Liquor Kittling Ridge Pinot Grigio Proprietor Cuvee Buried Hope Cabernet Sauvignon Criollo Chocolate Sea Salted Caramel Liquor Carmen Gran Reserva Cabernet Cape Heights Cabernet Sauvignon Gnarly Head Pinot Noir Grandi Mura Promovi Salento Primitivo Chateau De Vaugelas Corbieres Le Prieure Santa Carolina Merlot Iceberg Chocolate Mint Flavoured Vodka Smirnoff Cinna-Sugar Twist Flavoured Vodka Prince Igor Extreme Vodka Brugal Extra Dry Cotton Candy Rose Seth & Riley's Garage Hard Lemon 6 x Skinnygirl Sparkling Margarita Hoopers Cloudy Lemonade Sawmill Creek Merlot Angry Orchard Hard Cider 6 x Radio Boka Tempranillo Costa Mediana Ripasso Valpolicella Sawmill Creek Autumn Blush Mill Street 100th Meridian Organic 6 x 341 End Aisle, FEM Pilsner Urquell 6 x Louis Bernard Cotes Du Rhone Villages Robert Mondavi Private Selection Sauv Blanc Skyy Vodka Pasqua Sangiovese Di Puglia Santa Carolina Cabernet Sauvignon/Merlot Herradura Reposado Tequila Ketel One Vodka 750 Shelf Extender Sogrape Vila Regia J&F Lurton Les Fumees Blanches Sauv Bl Vdp Spinelli Quartana Chardonnay Terre Di Chieti Polar Ice Vodka (P.E.T) Citra Sangiovese Terre Di Chieti 750 Shelf Extender Bacardi 8 Year Old Rum Wolf Blass Yellow Label Chardonnay Whyte & Mackay Special Reserve Marketing & Product Guide 171