MARKETING & PRODUCT GUIDE. PT1: March 27 - April 23, 2011

Transcription

1 MARKETING & PRODUCT GUIDE PT1: March 27 - April 23, 2011 DISPLAY TABLE EDITION Trend Report FSI Distributed in Stores BAM Fixture - Permanent Summer Rosé Program Launch

2 Marketing & Product Guide March 27 - April 23, 2011 The LCBO introduces hundreds of new products each year. P1 is a perfect time to showcase what is new and hot for spring. We ll showcase the top trends from each category by featuring a variety of wines, beers ready-to-drink and spirits, each with their own unique profile: from how they taste, to how they are made, where they are from, or if they have cool new packaging. Customers trust the LCBO recommendations. Our goal is to highlight the hottest trends to help build even greater confidence in our expertise and inspire customers to try new and interesting products.

3 TREND REPORT FSI DISTRIBUTED IN STORES ON APRIL 8 & 9 The Trend Report Free Standing Insert is a key component of the Period 1 program. All stores will receive copies of the Trend Report Free Standing Insert to distribute. Some stores will also receive a Self Merchandiser to install in a prominent location of the store. Keep copies of the FSI at the cash desks for customers to pick up as they check out. On Friday, April 8 and Saturday, April 9, CSRs are asked to distribute copies to customers as they check out. The goal is to get The Trend Report FSI in the hands of as many customers as possible. Since some customers may have received the FSI in their local paper, staff could ask Have you received your copy of our Trend Report? It s a guide to all things that are hot this season. See page 21 for more details. MINI THEMATIC - SOLD SPACE PROGRAM The product section of the Promotional Fixture is sold to the trade. Products participating in the Mini-Thematic program are promoted in-section and on the Promotional Fixture. If the featured products are not listed: Store managers are strongly encouraged to order and merchandise participating products on the Promotional Fixture. Products brought in for the promotion should not be merchandised in-section. Products are not force-allocated. The 1-in/1-out rule does not apply on the promotional fixture. During P1, Rosés are being promoted through the Mini-Thematic Program. See page 27 for more details. BONUS AIR MILES REWARD MILES MIXED DRINK FIXTURE One of the Mixed Drink Fixtures is now permanently designated to merchandise products on the Bonus AIR MILES Reward Miles support program. Select new products for P1 at the Store Manager s discretion. See page 19 for more details. SUMMER ROSÉ PROGRAM LAUNCH IN P1 The 2011 Rosé assortment consists of products that were top sellers in 2010, as well as 12 exciting new products like Lucky Country Rosé and Masi Modello delle Venezie Rosato. The assortment is suitable for every occasion and will be promoted for Easter through to Thanksgiving with in-store signs. See page 33 for more details. 2 Promotional Turn 1

4 Promotional Sign Gallery All of the Promotional Sign Components that are available for re-order have a re-order number. If a sign component is missing or damaged call the Contact Centre ( ) and quote the re-order number. Please have a copy of the Marketing & Product Guide on hand. Thank you. Music The music for Period 1 is an easy blend of soft rock, pop, soul and country. Also featured are some warmer weather tunes to help set the mood for glorious springtime and the exciting summer days to come.

5 Promotional Signs - End Aisles Component End Aisle Backer Cards Dimensions: 30 w x 24 h End Aisle Products Re-order Code EA - Generic The Trend Report EA01 Innis & Gunn EA02 Tanqueray EA03 Canadian Club, Forty Creek, Crown Royal EA04 Voga, Creekside, Barefoot EA05 Mezzomondo, Chivite, Fresh EA06 Russian Standard, Sobieski, Luksusowa EA07 Cruzan, Kraken, Captain Morgan EA08 Zenato, Eastdell, Chapoutier EA09 Henkell, Peller Estate, Barefoot EA10 Vex Orange, Vex Lemonade EA11 Jagermeister, Patron XO, Barenjager EA12 Masi, Zonin, Enzo Vincenzo EA13 Rickard's, Muskoka, Blanche de Chambly EA14 Beach house, Big house, Fresh EA15 El Dorado EA16 Duchy, Hockley, Marston's Pedigree EA17 Cazadores, Sauza, Gran Centenario EA18 Bassano Hard Soda (lemon and Rasberry) EA19 Equifera, Louis Jadot, Albert Bichot EA20 Glenlivet, Macallan, Singleton Promotional Turn 1

6 Promotional Signs - at Store Entrance Component Where to install sign Re-order Code Images Hero Display Hero Display Banner Stand Insert Dimensions: 20 w x 70 h Pricer Cards Dimensions: 8 w x 7 h Thematic Banner Stand Insert Dimensions: 20 w x 70 h Backlit / Tasting Bar Dimensions: 22 w x 33 h SR Cling Vinyl Enjoying Responsibly is always on trend Grey Goose Vodka 750 Hero Display 2 signs (one for each product) Thematic Banner Stand (store entrance) Install in the frame on the portable tasting bar. Some stores will be equipped with a backlit sign holder On Exit Door English: French: Marketing & Product Guide 5

7 Promotional Signs - Exterior Signs Component Where to install sign Re-order Code Images Exterior Banner ALTERNATE BETWEEN Trend Report VERSIONS Banners: 43 w x 87 h Exterior Banner Woman Banners: 43 w x 87 h Show Card Trend Report / Woman Dimensions: 28 w x 45 h Exterior Transparency Trend Report Exterior Transparency Woman ALTERNATE BETWEEN VERSIONS Install in the windows on the hangers or in the frames. Only for Stores 452, 483, 528, 568 Only for Stores 452, 483, 528, Promotional Turn 1

8 Promotional Signs - Trend Report Component Where to install sign Re-order Code Images Free Standing Inserts Keep copies at the cash desk. Distribute to customers on April 8, Bundled in 50 s FSI Merchandisers Shopping Cart Sign See page 21 for details. Some stores will also receive a merchandiser, see below. Install in the Power Aisle, at the Customer Service Desk or another high traffic area of the store. Distribution of the FSIs and Merchandisers are published with the worksheets. Shopping Cart Signs are only in the following stores: 10, 11, 22, 24, 48, 70, 74, 84, 93, 95, 101, 102, 106, 115, 145, 164, 187, 211, 212, 217, 229, 252, 288, 312, 320, 325, 345, 382, 392, 417, 446, 467, 495, 499, 511, 522, 544, 549, 579, 586, 617, Marketing & Product Guide 7

9 Promotional Signs Perimeter Component Where to install sign Re-order Code Images Perimeter Banner Trend Report Dimensions: 30 w x 30 h Perimeter Banner Woman Dimensions: 30 w x 30 h Perimeter Transparency Square: Trend Report Dimensions: 28.5 w x 28.5 h Perimeter Transparency Square: Woman Dimensions: 28.5 w x 28.5 h On the hangers around the periphery of the store. ALTERNATE BETWEEN VERSIONS On the hangers around the periphery of the store. ALTERNATE BETWEEN VERSIONS In the light boxes around the periphery of the store. ALTERNATE BETWEEN VERSIONS In the light boxes around the periphery of the store. ALTERNATE BETWEEN VERSIONS Promotional Turn 1

10 Promotional Signs Perimeter Transparencies Component Where to install sign Re-order Code Images Perimeter Transparency Horizontal: Trend Report Dimensions: 45.5 w x 28.5 h In the light boxes around the periphery of the store. ALTERNATE BETWEEN VERSIONS Perimeter Transparency Horizontal: Woman Dimensions: 45.5 w x 28.5 h Transparency Vertical: Trend Report Dimensions: 28.5 w x 45.5 h Transparency Vertical: Woman Dimensions: 28.5 w x 45.5 h In the light boxes around the periphery of the store. ALTERNATE BETWEEN VERSIONS In the light boxes around the periphery of the store. ALTERNATE BETWEEN VERSIONS Only for Store 486 In the light boxes around the periphery of the store Not available for re-order ALTERNATE BETWEEN VERSIONS Only for Store 486 Not available for re-order Marketing & Product Guide 9

11 Promotional Signs - Power Aisle Component Where to install sign Re-order Code Images Pod Display Backers Power Aisle or prominent locations of the store Cross Backer Card and Hob Nob Pinot Noir 750 Topper sign Cooralook Pinot Gris Full Press Sauvignon Blanc Full Press Merlot 750 Pod Display Backers Cross Backer Card and Topper sign Pod Display Backers Cross Backer Card and Topper sign Pod Display Pricer Cards Dimensions: 8 w x 7 h Power Aisle Banner Trend Report Dimensions: 45 w x 30 h Power Aisle Banner Woman Dimensions: 45 w x 30 h Power Aisle or prominent locations of the store Smiroff Vodkasonic 750 Power Aisle or prominent locations of the store Mill Street Organic 6 x Hoptical Illusion 6 x Lug Tread 4 x Devil's Pale Ale 473 On Pod cut cases, in front of participating product Over the central aisle. ALTERNATE BETWEEN VERSIONS signs in kit Over the central aisle. ALTERNATE BETWEEN VERSIONS Promotional Turn 1

12 Promotional Signs - Mixed Drink Component Where to install sign Re-order Code Images Mixed Drink Drum Sign Mixed Drink Fixture #1 Bonus AIR MILES Reward Miles Dimensions: 48 w x 6 3/8 h BAM002 (Bilingual over English) NO CHANGE Mixed Drink Poster Bonus AIR MILES Reward Miles Dimensions: 22 w x 39.5 h Mixed Drink Blue Strip Bonus AIR MILES Reward Miles Dimensions: Roll Mixed Drink Drum Sign Dimensions: 48 w x h Mixed Drink Poster Dimensions: 22 w x 39.5 h Mixed Drink Fixture #1 Mixed Drink Fixture #1 Existing blue strip remains in place permanently. Only replace if blue strip looks damaged. BAM001 (Bilingual over English) BAM003 Mixed Drink Fixture # Mixed Drink Fixture # Marketing & Product Guide 11

13 Promotional Signs - Ontario Wine Component Where to install sign Re-order Code Images Superstars Kit Includes: Backer cards x 2 Shelf Talkers Pricer Cards Recipe Cards Cut case display at VQA Cube Complete Kit: Shelf Talkers Only: Dimensions: 14 w x 24 h Popular Pick Kit Includes: Backer cards x 1 Dimensions: 14 w x 24 h golocal FSI Fixture VQA golocal Category Signs x 2, VQA cube centre sign x 1 Shelf Talkers 5 W x 4 H Bundles of 6 x 2 per kit, Cut case display in Ontario Section One end of the VQA fixture (Participating stores only) Complete Kit: Promotional Turn 1

14 Promotional Signs - Promotional Fixture (NOW SOLD SPACE) Component Where to install sign Re-order Code Images Promo Fixture Promo Fixture Sign - Short Note: The promo fixture IMAGE UNAVAILABLE Rosé is now part of the Mini- REFER TO UPCOMING Dimensions: Thematic sold space SAM NEWSLETTER 28 w x 6 3/8 h program. See page 27 for details. Promo Fixture Sign - Long Rosé Dimensions: 43 w x 6 3/8 h Promo Fixture & In-Section Shelf Talkers Dimensions: 6 w x 3 h Perpendicular Shelf Talkers Rosé Dimensions: 3.5 w x 6 h Promo Fixture Brochures Rosé Dimensions: 5 w x 8 h Promo Fixture Sign - Short Gifts Dimensions: 28 w x 6 3/8 h Promo Fixture Note: The promo fixture is now part of the Mini- Thematic sold space program. See page 27 for details. Promo Fixture and in-section in front of participating products. Install in any sections of the store where Rosés are merchandised with a perpendicular shelf talker clip available from Central Supply (#691451) On the Promo Fixture Promo Fixture (Above featured Gifts) (150 per kit) Not available for re-order IMAGE UNAVAILABLE REFER TO UPCOMING SAM NEWSLETTER IMAGE UNAVAILABLE REFER TO UPCOMING SAM NEWSLETTER IMAGE UNAVAILABLE REFER TO UPCOMING SAM NEWSLETTER IMAGE UNAVAILABLE REFER TO UPCOMING SAM NEWSLETTER Shelf Talkers (4 versions) For the gift boxes and bags. Install in front of featured item. Not available for re-order Marketing & Product Guide 13

15 Promotional Signs On-Shelf Signs Location Signs Message Component Specifications Re-order Images On shelf Pre-printed Limited Time Offer Bin Tags Bin Tags 5 w x 1 h (151 Versions) On shelf Pre-printed Air Miles Bin Tags Bin Tags 5 w x 1 h (141 Versions) On shelf Pre-printed New Product Bin Tags Bin Tags 5 w x 1 h (7 Versions) On shelf Pre-printed Bundling Bonus Air Miles Shelf Talkers Shelf Talkers 5 x (10 Versions) On shelf Pre-printed IMAGE Shelf Talkers Shelf Talkers 5 x (Red Border, 20 Versions) On shelf Pre-printed Trend Report (71 versions) Pricer Cards - 8 x On shelf On shelf On shelf On shelf On shelf On shelf Pre-printed Trend Report (Regular Program - 65 versions) Pre-printed Trend Report (Community Program - 5 versions) Pre-printed Trend Report (Discovery Program - 9 versions) Blank Shelf Talkers Trend Report (1 version x 50 per bundle) Blank Pricer Cards Trend Report (1 version x 50 per bundle) Blank Extender Strips Trend Report (1 version x 15 per bundle) Extender strips Pre printed - 12 x 2.5 Extender strips Pre printed - 12 x 2.5 Extender strips Pre printed - 12 x Shelf Talkers 5 x 4 - Blank Pricer Cards - 8 x 7 - Blank Extender strips - Blank 12 x On shelf Pre-printed Green Extender insert - 1 version Extender strips Pre printed - 12 x Promotional Turn 1

16 py O nl y Featured Gifts - Easter butterfly bottle stopper e Co Tr ad embroidered fabric gift bags scallop tin pail floral satin gift bag satin gift bag with flower

17 Featured Gift - Easter Gift Components LCBO# Description Price Versions Floral Satin Gift Bag $ Satin Gift Bag with Flower $4.95 each 2 (Turquoise and Green) Embroidered Fabric Gift Bags $5.95 each 2 (Butterfly and Birds Nest) Scallop Tin Pail $5.95 each 3 (Turquoise, Green, Blue) Butterfly Bottle Stopper $ Spring/Easter Wrap Kit $3.50 Wraps 12 vessels All items are packed in cases of 12 units. The distribution of these items by store is included with the P1 Worksheets, available on the Sales & Marketing Portal page. Featured Gift Preparation Guidelines Always pre-wrap the featured gift vessels with products. Select from the products being featured in the Easter Free Standing Insert: LCBO# Description Size (ml) Girls Night Out Sparkling VQA Peninsula Ridge Sauvignon Blanc VQA Cave Spring Pinot Noir VQA Eastdell Estates Rosé VQA Malivoire Guilty Men Red VQA Pelee Island Late Harvest Vidal VQA 750 Use the Spring/Easter wrap kit (cello bag, fill, ribbon and tags). We recommend making 12 gifts at a time as there is enough fill in each wrap kit to prepare 12 vessels. Write the following on the generic Gift Tags (available from Central Supply re-order# ) with a thin black marker. Product Name(s), Product LCBO#(s), Product Price(s), Vessel LCBO#, Vessel Price, Wrap Kit LCBO# Wrap Kit Charge ($3.50) and Total Price Affix the Gift Tags to the gift with the ribbon. Tie the ribbon with a simple bow. 16 Promotional Turn 1

18 Featured Gift - Easter Merchandising Instructions - Promo Fixture Top Shelf Merchandise the fabric bags on the top shelf of one rounded Promo Fixture End Aisle. Remove one of each bag from their packaging and display them with the featured Easter or Rosé products. The balance of bags must be merchandised in the Acrylic Fabric Bag Holder. Merchandise the Butterfly Bottle Stopper on the top shelf. Middle and Bottom Shelf Merchandise the assembled Featured Gift vessels, on the middle and bottom shelves. When the Spring Gifts sell down, merchandise gifts built with the year-round boxes (LCBO# One-Bottle Box and LCBO#17864 Two-Bottle Box). Featured Gift Signs and Re-ordering Item Description Re-order# Where to install Featured Gift Promo Not available Promo Fixture Sign Band Fixture Sign for re-order Dimensions: 28 w x 6 3/8 h Shelf Talkers (4 versions) Not available for re-order For the gift boxes and bags. Install in front of featured item. Price Hot Buttons GFT114 For the 95 bags Hot Button Clips NIHK102 IMAGE UNAVAILABLE REFER TO UPCOMING SAM NEWSLETTER 95 Gift Bag Holders Order from Central Supply Re-order# Cash Desks 17

19 95 Gift Bags Spring 95 Bag O nl y The LCBO# Spring 95 Bags (100 per case, 50 of each version) are available for order the week of March 21, 2011 from your supplying warehouse. Participating Stores Available to all stores. Bags are not being force allocated order inventory as required. Merchandising Instructions SPRING 95 BAG py To be merchandised at the cash end in the metal wire baskets available from Central Supply (re-order# ). Co All stores will receive hot button signs to promote the price of our Spring 95 bags in the March 28th mailbag. Install Spring 95 Bag and Hot Button Signs holder at each cash end with the existing clip. Install one sign on all cash ends (even if there are two baskets). ad e Replacement signs and clips can be ordered from the Contact Centre ( ). Reorder # 95 Bag Hot Button Signs GFT Bag Hot Button Sign Clip NIHK102 order holder from central supply re-order# Tr Stores in FLS designated areas should display the bilingual side of the sign. Please remove all the Holiday 95 bags to encourage full sell through of the new Spring Program. CLIP nihk102 GFT114 SPRING 95 BAG hot button sign 18 Promotional Turn 1

20 Mixed Drink Fixture re-order code bam001 (BILINGUAL) re-order code One of the Mixed Drink Fixtures is now permanently designated to merchandise products on the Bonus AIR MILES Reward Miles support program. Select new products for P1 at the Store Manager s discretion. The second Mixed Drink Fixture features a value wine.

21 Mixed Drink Fixtures MIXED DRINK Fixtures The Mixed Drink fixtures are free-standing product merchandisers located in the power aisle. Participating stores have 2 fixtures. Fixture #1 - Bonus AIR MILES Reward Miles One of the Mixed Drink fixtures has been permanently designated to promote products participating in the Bonus Air Miles support program. Bilingual versions of the poster and drum sign will be supplied in P1 - REUSE THESE SIGNS UNTIL FURTHER NOTICE. The existing blue bin ticket strip also stays in the bin ticket channel of the fixture until further notice. Replacement posters, drum signs and blue bin ticket strip can be ordered from the Contact Centre. Description Component Re-order # Bonus AIR MILES Reward Miles Mixed Drink Posters - 22 x 39.5 (English over Bilingual) BAM001 Bonus AIR MILES Reward Miles Mixed Drink Drum Signs - 48 x 6 3/8 (English over Bilingual) BAM002 Bonus AIR MILES Reward Miles Roll of blue Bin Ticket Strip (REUSE EXISTING BLUE STRIP) BAM003 Select any products with a Bonus AIR MILES Reward Miles offer (selection is at the Store Manager s discretion). Install the Bin Ticket Buttons and regular Bin Tags in the Bin Ticket channel on the fixture to communicate the offers. Please order sufficient inventory of the featured product to maintain the display through P1. Fixture #2 Value Wine Participating Products LCBO# Description Format Mommessin Cabernet Sauvignon Vin de France 750 ml Components Description Component Re-order # Vive la Difference Mixed Drink Posters - 22 x Vive la Difference Mixed Drink Drum Signs - 48 x 6 3/ Promotional Turn 1

22 Advertising The LCBO s Trend Report is the definitive guide to all things hot, new and trendy in the world of alcoholic beverages. This 40 page report outlines the top trends from the wine, spirits, beer and RTD categories. Our experts have identified everything you need to know about all the musttry, must-have products for the spring season. All stores will receive copies of the Trend Report Free Standing Insert to distribute. Some stores will also receive a Self Merchandiser to install in a prominent location of the store. Keep copies of the FSI at the cash desks for customers to pick up as they check out. On Friday, April 8 and Saturday, April 9, CSRs are asked to distribute copies to customers as they check out. The goal is to get The Trend Report FSI in the hands of as many customers as possible. Since some customers may have received the FSI in their local paper, staff could ask Have you received your copy of our Trend Report? It s a guide to all things that are hot this season. The FSI and merchandiser distribution is published with the P1 Worksheets.

23 Advertising - Products Drop Date and Publications Drop Date: April 1, 2 & 3 Globe and Mail Toronto Star Ottawa Citizen Toronto Sun Ottawa Sun National Post London Free Press Hamilton Spectator Windsor Star Drop Kingston Whig Trend Report FSI Participating Products Standard Kitchener-Waterloo Record Sudbury Star LCBO # Description Format (ml) Support Program 2691 Tanqueray Dry Gin 750 LTO Miguel Torres Torres Gran Coronas (VINTAGES) 750 LTO Mill Street Original Organic Lager 6 x Grey Goose Vodka Russian Standard Vodka 750 BAM Jackson-Triggs Prop Reserve Semi-Dry Riesling 750 LTO El Dorado 6 Yo Deluxe Silver Demerara Rum 750 LTO Masi Campofiorin Lugtread Lagered Ale 4 Pk-B Big House White 750 LTO Sobieski Vodka 750 BAM Hob Nob Pinot Noir 750 LTO Canadian Club Sherry Cask 750 LTO Singleton Of Glendullan 750 LTO Zenato Rosso Veneto Igt 750 BAM Marston's Pedigree Freixenet Cordon Negro Brut Barefoot Bubbly Pinot Grigio. 750 LTO Trius Sauvignon Blac VQA 750 LTO Crown Royal Black, Bag In Box 750 BAM Gran Centenario Reposado Tequila 750 LTO Cruzan Spiced Rum #9 750 LTO The Kraken Black Spiced Rum 750 LTO Vex Light Original Lemonade 4 Pk-B 4x330 LTO Bassano Hard Soda Lemon Sanguinelli 4 Pk-B 4x330 BAM Luksusowa Vodka 750 LTO J.Lohr Riverstone Chardonnay (VINTAGES) 750 LTO Captain Morgan Spiced Rum Fresh Gewurztraminer/Riesling Vqa 750 LTO Eastdell Black Cab Vqa 750 LTO Voga Pinot Grigio Blanche De Chambly 6 Pk-B 2046 LTO Smirnoff Vodkasonic Muskoka Hefe-Weissbier 750 BAM 22 Promotional Turn 1

24 golocal Ontario Wines VQA FSI Fixture Ontario Superstars Ontario Popular Pick

25 golocal FSI Fixture Program Overview Refer to the Participating Stores Section of this guide. The program is mandatory, the stores with the fixture must order the participating products. Stores only need to perform a 1-in/1-out if the Store Manager decides to keep the product past the promotion end dates. Key Dates Install (Easter Version): March 28 Replace Centre Sign: April 26 Takedown: May 22 Components Go Local Sign Kit - Re-order# VQA golocal Category Signs x 2 per kit, VQA cube Easter centre sign x 1 per kit, Shelf Talkers 5 W x 4 H Bundles of 6 x 2 per kit A new Centre sign will ship for P2. Advertising An FSI will be distributed in the following publications on April 16 and 17: Globe and Mail Kingston Whig- Toronto Star Standard Ottawa Citizen Kitchener-Waterloo Toronto Sun Record Ottawa Sun Sudbury Star National Post London Free Press Hamilton Spectator Windsor Star Participating Products LCBO# Description Size (ml) Peninsula Ridge Sauvignon Blanc VQA Cave Spring Pinot Noir VQA Eastdell Estates Rosé VQA Pelee Island Late Harvest Vidal VQA 750 Products remain on fixture in P2. Merchandising Instructions 1. Merchandise the four participating products on the top shelf of the VQA gondola retrofitted fixture. 2. Install the golocal Centre sign on the retrofitted end. CHANGE THE SIGN AFTER EASTER - new sign will ship for P2. 3. Install the golocal Category Signs in the side bands on either side of the Centre Sign. 4. Install the pre-printed shelf talkers in front of each participating product in their regular shelf location. Note: there are two additional golocal shelf talkers to install in front of the participating products, do not place these two products on the fixture: LCBO# Description Girls' Night Out Sparkling VQA 750 ml Malivoire Guilty Men Red VQA 750 ml There are no recipe cards for this period. Please save the recipe card holders for future use on this fixture. 24 Promotional Turn 1

26 Ontario Superstars Ontario Superstars Henry Of Pelham Pinot Noir VQA LCBO# ml $16.95 Light, crisp, and full of raspberry, cherry and spice flavours, this medium bodied Pinot Noir is a delicious companion to duck, roasted chicken or grilled tuna. Sandbanks Estate Chardonnay Waves VQA LCBO# ml $14.95 This award-winning unoaked Chardonnay is elegant, creamy and an absolute must-try. With fresh apple, citrus and tropical fruit flavours, this is a perfect match for oysters, shrimp and cream sauce seafood pasta dishes. Component Where to install sign Re-order Code Superstars Kit Includes: Backer cards x 2 Shelf Talkers Pricer Cards Recipe Cards Cut case display at VQA Cube Complete Kit: Shelf Talkers Only: Dimensions: 14 w x 24 h Marketing & Product Guide 25

27 Ontario Popular Pick Full Press Sauvignon Blanc LCBO# ,000 ml $39.95 Fresh, crisp and lemony, this new Sauvignon Blanc offers convenience and an impressive value for any day of the week. Its refreshing acidity and long lemony finish makes it ideal with barbecue chicken, a shrimp ring or panfried fish. Co Re-order Code Cut case display in Ontario Section Tr ad Dimensions: 14 w x 24 h Where to install sign e Component Popular Picks Kit Includes: Backer cards x 1 py LIMITED TIME OFFER Valid until April 25, 2011 Was: $39.95 Save: $5.00 Now: $34.95 O nl y Popular Pick 26 Promotional Turn 1

28 Mini Thematic Sold Space Program In-Section & Promotional Fixture Rosé: Pink it up! The product section of the Promotional Fixture is sold to the trade. Products participating in the Mini-Thematic program are promoted in-section and on the Promotional Fixture. If the featured products are not listed: Store managers are strongly encouraged to order and merchandise participating products on the Promotional Fixture. Products brought in for the promotion should not be merchandised in-section. Products are not force-allocated. The 1-in/1-out rule does not apply on the promotional fixture.

29 Mini Thematic Program Rosé - Pink it up! Participating Products Description Size (ml) Remy Pannier Rosé D'Anjou 750 ml Jacob's Creek Shiraz Rosé 750 ml Folonari Pink Pinot Grigio Yellow Tail Bubbles Rosé Mezzomondo Rosé Sparkling Pascual Toso Malbec Rosé Sparkling Sibling Rivalry Pink VQA De Chanceny Cremant de Loire Rosé Brut Masi Modello delle Venezie Rosato Igt Peller Estates French Cross Blush B-I-B 750 ml 750 ml 750 ml 750 ml 750 ml 750 ml 4000 ml Promo fixture sign short Pink it Up! ; English/French (Re-order: ) Promo fixture sign long Pink it Up! ; English/French (Re-order: ) Product shelf talkers (10 versions); English/French (Re-order: ) Perpendicular shelf talker (1 version); English/French (Re-order: ) Rosés: Not so Sweet! in-store brochure; English only; box of 150s (Re-order: ) Co 750 ml py Components and Re-ordering: O nl y LCBO# e Merchandising Instructions Tr ad Promo Fixture 1. Insert category sign into the sign band on the fixture. 2. Install the pre-printed product shelf talkers in front of the participating products. 3. Install the pre-printed perpendicular shelf talker (with a perpendicular shelf talker clip) on the top two shelves of the fixture. 4. Install brochures on the Promo Fixture. Extra bundles are available for re-order (re-order# ). Install the perpendicular shelf talkers in any sections with Rosé wines with the perpendicular shelf talker clips available from Central Supply (#691451). 28 Promotional Turn 1

30 Ontario Craft Beer End Aisle Program

31 Ontario Craft Beer End Aisle Program Details The Ontario Craft Beer End Aisle is a year-round program. Implementation is mandatory for all participating stores. Direct any inquiries about the fixtures to the Beer and Cider department at Key Date Install Date: March 27, 2011 End Date: April 26, 2011 Participating Products LCBO# Description Price Size Brewery Contact#: Distributor Code Mill Street Belgian Wit $ x B Mill Street Brewery Paddy's Irish Red $ C Trafalgar Ales & Meads Devil's Pale Ale $ C Great Lakes Brewing Co Participating Stores 1, 5, 6, 9, 10, 14, 15, 18, 19, 21, 25, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243, 288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 525, 528, 549, 556, 579, 619, 623, 624, 630, 702 ocb end aisle backer card re-order # ocbea01 30 Promotional Turn 1

32 Ontario Craft Beer Fixture

33 Ontario Craft Beer Fixture Program Details Merchandising the OCB Fixture is a year round program and implementation is mandatory for all participating stores. O nl y Direct any inquiries about the fixtures to the Beer and Cider department at Key Date Install Date: End Date: March 27, 2011 June 18, 2011 Components py Preprinted Shelf Takers: Re-order# OCB008 LCBO# Description Price Size Niagara's Best Lager $ x341 ml Lake of Bays Pale Ale $ x341 ml Nickel Brook Green $ ml Apple Pilsner Wolfgang's German Style $ x341 ml Contact# Distributor Code Skeena Brewing TBS e Brewery Niagara Best Beer Lake of Bays Brewing Co Better Bitters Brewing Co Co Participating Products ad Participating Stores Ontario Craft Brewers designated stores with Fixtures: Ontario Craft Brewers Tr 1, 5, 10, 14, 15, 19, 115, 149, 163, 164, 185, 187, 217, 226, 242, 295, 325, 334, 346, 355, 360, 390, 417, 445, 495, 525, 542, 553, 590, 623 Ontario Craft Brewers designated stores with Category Signage: 1, 2, 3, 4, 5, 6, 9, 10, 11, 14, 15, 19, 20, 21, 25, 31, 35, 36, 37, 38, 40, 60, 95, 106, 115, 130, 149, 156, 163, 164, 171, 185, 187, 200, 209, 212, 214, 217, 226, 243, 288, 295, 298, 300, 325, 329, 334, 346, 355, 360, 367, 371, 373, 378, 385, 390, 393, 407, 411, 417, 420, 432, 437, 438, 445, 452, 457, 485, 495, 499, 522, 525, 528, 532, 542, 544, 545, 549, 553, 568, 572, 573, 575, 579, 590, 623, 624, 629, 630, 700, 702, 742, 771, Promotional Turn 1

34 Summer Rosés Release for Easter Last year s Rosé Program was very successful, resulting in net sales of $5.2 Million, up 100% over the previous year. This year, we are anticipating excellent sell through in response to an enhanced product assortment and strong in-store presence. The 2011 Rosé assortment consists of products that were top sellers in 2010, as well as 12 exciting new products like Lucky Country Rosé and Masi Modello delle Venezie Rosato. The assortment is suitable for every occasion and will be promoted for Easter through to Thanksgiving with in-store signs. This year there are 25 wines participating in the Summer Rosé Program. All the wines are being released in time to promote for Easter. The 25 participating products are not to be planogrammed for on-shelf. Please do not Merchandise them in-section. The 1-in/1-out rule will not apply. The products will also be excluded from actual SKU count on the stores Flash report and should not be included on the Backroom Tracker.

35 Summer Rosé Program Merchandising Instructions Summer Rosé displays should be ready commencing the week of April 4th. There are five types of merchandising options Gift Centre, Promo Table #1, Basket, Discretionary Space/End Aisle and Wine Fridge. Gift Centres Stores participating in the Rosé program should merchandise 12 of the products (minimum of three facings each) on the Gift Centre. Do not merchandise Rosé wines in any Gift Centres under direct sunlight. Fill the rest of the fixture with gifts or gift packaging appropriate for Easter gift giving (see page 36 for reference). Promo Table #1 Stores with Promo Table #1 will feature eight of the participating Rosés on the fixture. Please refer to the Display Table Section of this guide for instructions. Products on the fixture will change every two periods. Baskets Consider one basket at a cash desk to present Rosé as an impulse buy. Please also consider including the summer Rosé products in a staff tasting for the staff pick program. Wine Fridge Planoguide Products should be added to the Wine Fridge, not the Cooler fridge. For this year s P2 to P6 Wine Fridge, we have included 18 products from the Rosé program. The wines have been assigned to the Seasonal Products Category Section. Refer to your Wine Fridge Planoguide package for more details. Discretionary For stores with discretionary space (ie Ends Aisles, baskets), we ask that you strongly consider the Seasonal Rosé wines to optimize sales during Rosé s peak sales season. Signs Participating Stores will receive signs the week of April 4th. Components: Promo Table Signs (for participating stores only) Basket Signs (for participating stores only) Pre-printed Shelf Talkers More details to follow in an upcoming Sales & Marketing Newsletter. 34 Promotional Turn 1

36 Summer Rosé Program Participating Products LCBO # Product Name Price* Size New Product Merchandising Locations Jacob's Creek Shiraz Rosé $ ml Promo Table Folonari Pink Pinot Grigio $ ml Promo Table Two Oceans Shiraz Rosé $ ml Promo Table Sogrape Gazela Rosé $ ml Promo Table The Beach House Rosé $ ml Promo Table Sangre de Toro Rosé $ ml NEW Promo Table Cono Sur Reserva Carmenere Rosé $ ml NEW Promo Table La Vielle Ferme Cotes Du Ventoux Rosé $ ml Promo Table Barefoot Cellars White Zinfandel $ ml Gift Centre Ogio Primitivo Rosé $ ml Gift Centre Banrock Station Pink Moscato Rosé $ ml Gift Centre Farnese Montepulciano Cerasuolo d'abruzzo DOC $ ml NEW Gift Centre Villa Maria Private Bin East Coast Rosé $ ml NEW Gift Centre Sangiovese Rosé Yalumba Y Series $ ml NEW Gift Centre Lucky Country Rosé $ ml NEW Gift Centre Chateau de Manissy AOC Tavel $ ml NEW Gift Centre Tres de Saint Loues $ ml NEW Gift Centre Georgian Bay Rosé Cranberry Apple Wine $ ml NEW Gift Centre Masi Modello delle Venezie Rosato Igt $ ml NEW Gift Centre Marques de Caceres Rosado $ ml NEW Gift Centre Sibling Rivalry Pink VQA $ ml Basket - Discretionary Flourish Rosé VQA $ ml NEW Basket - Discretionary Fuzion Shiraz Rosé $ ml Store Manager s Discretion Misterio Rosé Malbec-Shiraz $ ml Store Manager s Discretion Open Rosé VQA $ ml Store Manager s Discretion * Price is subject to change. Products indicated with Bold Type face are also participating in the Mini-Thematic Program during P1. All stores may order the products, at the store Manager s discretion. A number of stores will be receiving a moderate distribution of some of the SKUs. Stores that do not appear on the distribution list are welcome to order from the selection of 25 Rosé wines in this program.trade Copy Only Marketing & Product Guide 35

37 Summer Rosé Program Distribution Participating Stores will merchandise on: Promo Table #1 - See Page 75 O nl y Participating Stores will be force allocated one case of the products to be merchandised on the Gift Centre, Promo Table #1 or for consideration in the basket at the cash desk. Please order additional inventory to ensure the fixtures are well merchandised throughout the duration of Promotional Turn 1. 10, 22, 57, 115, 187, 252, 253, 265, 334, 346, 355, 378, 412, 445, 452, 523, 545, 590, 617, 619, 624, 631, 632, 703 Basket - Discretionary py 5, 21, 23, 65, 73, 95, 125, 191, 195, 201, 237, 242, 253, 326, 329, 344, 346, 366, 381, 392, 417, 456, 483, 486, 490, 497, 505, 511, 522, 523, 534, 569, 579, 605, 619, 635, 636, 703, 771 Gift Centre Co 15, 18, 25, 34, 38, 40, 50, 57, 64, 65, 70, 82, 99, 102, 125, 130, 140, 145, 148, 154, 164, 166, 171, 182, 185, 191, 198, 207, 211, 214, 217, 226, 228, 237, 239, 243, 244, 248, 262, 263, 295, 324, 329, 346, 353, 355, 358, 365, 381, 390, 393, 404, 412, 416, 426, 431, 444, 456, 457, 459, 461, 465, 483, 497, 501, 505, 526, 527, 528, 534, 536, 540, 556, 566, 568, 569, 579, 593, 619, 624, 635, 700, 702, 771 ad TEXAS MICKEYS e GIFTS CADEAUX Product A Product B Product C Product D Product E GIFTS CADEAUX T E X A S M I C K EYS Product F Product A Product B Product C Product D Product E Product F Product G Product H Product I Product J Product K Product L Product A Product B Product C Product D SEASONAL GIFTS Product H Tr Product G Product I Product J Product K Product L SEASONAL GIFTS SEASONAL GIFTS Product A Product B Product C Product D Product E Product F SEASONAL GIFTS SEASONAL GIFTS Product G Product H Product I Product J Product K Product L SEASONAL GIFTS 36 Promotional Turn 1

38 Sold Space Programs Display Programs Support Programs An electronic version (MS Excel format) of these worksheets is available on the Sales & Marketing Portal Site. Follow the quick link published each week at the top of the Sales & Marketing Newsletter. The Electronic version of the worksheets include: Retail Price (as of publication date) Agent Names The products participating in the Hero Display, the Pod Program and the sold End Aisles are included on the Display Programs - Participating Products Table.

39 Display Programs - Participating Products Location LCBO# Description Size (ml) Support Programs Hero Display Grey Goose Vodka 750 FSI, BBAM Hob Nob Pinot Noir 750 Pod Cooralook Pinot Gris 750 LTO Full Press Sauvignon Blanc Full Press Merlot 750 LTO Pod Smiroff Vodkasonic 750 BAM Mill Street Organic 6 x 341 Pod Hoptical Illusion 6 x Lug Tread 4 x Devil's Pale Ale 473 End Aisle Innis & Gunn Original 750 LTO Innis & Gunn Rum Cask Tanqueray Dry Gin 1140 End Aisle Tanqueray Dry Gin 750 FSI, LTO Tanqueray No. Ten Gin 750 FSI, NT Canadian Club Sherry Cask 750 FSI, LTO End Aisle Forty Creek Confederation Oak Reserve Whisky 750 LTO Crown Royal Black 750 FSI, BAM End Aisle 4 Standard Creekside Estate Pinot Grigio VQA 750 BAM Barefoot Pinot Grigio 750 VA Voga Pinot Grigio 750 FSI End Aisle 4 Premium Barefoot Pinot Grigio 750 VA Voga Pinot Grigio 750 FSI Jackson Triggs Unity Pinot Grigio Cask 3000 LTO Mezzomondo Rosato 750 LTO End Aisle Chivite Gran Feudo Rosé Fresh Rosé VQA 750 LTO Russian Standard Vodka 750 FSI, BAM End Aisle Sobieski Vodka 750 FSI, BAM Luksusowa Vodka 750 FSI, LTO Cruzan Spiced Rum #9 750 FSI, LTO End Aisle The Kraken Black Spiced Rum 750 FSI, LTO Captain Morgan Spiced Rum 750 FSI, VA End Aisle Zenato Rosso Veneto IGT 750 FSI, BAM Standard/ Chapoutier Cotes Du Rhone Villages 750 LTO Premium Eastdell Black Cab VQA 750 FSI, LTO End Aisle 9 Standard Henkell Rosé 750 BAM Peller Estates French Cross Sparkling White 750 LTO Barefoot Bubbly Pinot Grigio 750 FSI, LTO End Aisle 9 Premium Peller Estates French Cross Sparkling White 750 LTO Barefoot Bubbly Pinot Grigio 750 FSI, LTO Freixenet Cordon Negro Brut 750 LTO 38 Promotional Turn 1

40 Display Programs - Participating Products Continued Location LCBO# Description Size (ml) Support Programs End Aisle Vex Light Blood Orange 4 Pk-B 1320 LTO Vex Light Original Lemonade 4 Pk-B 1320 FSI, LTO Jagermeister 750 End Aisle Barenjager Honey Liqueur 750 LTO Patron Xo Cafe Tequila Liqueur 750 BAM End Aisle Masi Campofiorin 750 FSI, NT Standard/ Zonin Ripasso 750 LTO Premium Enzo Vincenzo Valpolicella Ripasso DOC 750 LTO Rickard's White 6 x 341 LTO End Aisle Muskoka Summer Weiss 750 FSI, BAM Blanche De Chambly 6 x 341 FSI, LTO The Beachhouse Sauvignon Blanc Semillon 750 LTO End Aisle Big House White 750 FSI, LTO Fresh Gewurztraminer/Riesling VQA 750 FSI, LTO El Dorado 12 Year Old Rum 750 BAM End Aisle El Dorado 6 Yo Deluxe Silver Demerara Rum 750 FSI, LTO El Dorado Demerara 5 Year Old Rum 750 BAM Duchy Originals Organic Ale 500 LTO End Aisle Hockley Dark Marston's Pedigree 440 FSI Cazadores Reposado Tequila 750 LTO End Aisle Sauza Hornitos Reposado Tequila 750 LTO Gran Centenario Reposado Tequila 750 FSI, LTO End Aisle Bassano Hard Soda Raspberry Pomelo 4 Pk-B 1320 BAM Bassano Hard Soda Lemon Sanguinelli 4 Pk-B 1320 FSI, BAM Equifera Pinot Noir VQA 750 LTO End Aisle Louis Jadot Bourgogne Pinot Noir 750 LTO Albert Bichot Bourgogne Pinot Noir 750 LTO The Glenlivet 12 Yr Malt 750 LTO End Aisle Singleton Of Glendullan 750 FSI, LTO The Macallan Fine Oak 10 Year Old Scotch 750 LTO FSI = Product is featured in the Free Standing Insert. LTO = Limited Time Offer VA = Value Add BAM = Bonus AIR MILES Reward Miles Marketing & Product Guide 39

41 Shelf Extenders Refer to the Participating Stores Section of this guide to determine how many Extenders your store implements. Extender Location LCBO# Description Size (ml) Support Programs # of Extenders R1 Vodka A Caramilk Cream Cooler 4 PK-B 1080 BAM Y Y R2 Vodka B Finlandia Lime Vodka 750 Y Y Y Y Y R3 Vodka C Beefeater 24 London Dry Gin 750 LTO Y Y Y Y Y Y R4 Vodka D Prince Igor Vodka (P.E.T) 1750 BAM Y Y Y Y Y Y R5 Vodka E Iceberg Vodka 750 Y Y Y Y Y Y R6 Rum A Tanqueray Dry Gin 1750 NT Y R7 Rum B Broker's Premium London Dry Gin 750 BAM Y Y Y Y Y R8 Rum C 935 Captain Morgan White Rum 750 BAM Y Y Y Y Y Y R9 Rum D Jack Daniel's And Cola Tall Can 473 LTO Y Y Y Y Y Y R10 Rum E Rev Pet 473 LTO Y Y Y Y Y Y R11 R12 R13 R14 R15 Canadian Whisky A Canadian Whisky B Canadian Whisky C Canadian Whisky D Canadian Whisky E Century Reserve Lot Whisky 750 LTO Y Y Glenmorangie Single Malt 750 BAM Y Y Y Y Y Proof Whisky 500 VA Y Y Y Y Y Y Crown Royal 1140 LTO Y Y Y Y Y Y Forty Creek Barrel Select 750 VA Y Y Y Y Y Y R16 Scotch A Canadian Club Reserve 1,140 LTO Y Y Y Y Y Y R17 Scotch B Johnnie Walker Black 12 Yr 1140 LTO Y Y Y Y Y Y R18 Gin A Bombay Sapphire London Dry 1140 BAM Y Y Y Y Y Y R19 Liqueurs A Dooley's Original Toffee Cream Liquor 750 LTO Y Y Y Y R20 Liqueurs B Carolans Irish Cream 1140 LTO Y Y Y Y Y Y R21 Liqueurs C 2253 Disaronno Amaretto 750 LTO Y Y Y Y Y Y R22 Liqueurs D Hpnotiq Liquor 750 BAM Y Y Y Y Y Y 40 Promotional Turn 1

42 Shelf Extenders Continued Extender Location LCBO# Description Size (ml) Support Programs # of Extenders R23 Brandy A Calvados Boulard 750 VA Y R24 Brandy B 4101 Remy Martin Vsop 750 VA Y Y Y Y Y Y R25 Tequila A El Jimador Tequila Reposado Gold 750 LTO Y Y Y Y R26 R27 R28 R29 R30 R31 R32 R33 R34 R35 R36 R37 R38 Ontario Blend Xoxo Pinot Grigio/Chardonnay 750 BAM Y Y Y Y Y Y A Ontario Blend B Ontario Blend C Ontario Non- VQA A Ontario Non- VQA B Ontario Non- VQA C Ontario Non- VQA D Ontario VQA A Ontario VQA B Australia/ New Zealand A Australia/ New Zealand B Australia/ New Zealand C Australia/ New Zealand D Kittling Ridge White Zinfandel/Vidal 1500 LTO Y Y Y Y Y Y Pelee Island Cabernet Franc Vqa 750 LTO Y Y Y Y Y Y Jackson-Triggs Blk Series Cab Fr/Cab Sauv Vqa 750 LTO Y Y Y Y Y Kittling Ridge Icewine & Brandy 375 LTO Y Y Y Y Y Y 8094 Deinhard Green Label Riesling 750 LTO Y Y Y Y Y Y Pelee Island Monarch Red Vqa 750 LTO Y Y Y Y Y Y Steven & Chris Trend Merlot-Cabernet Vqa 750 LTO Y Y Y Cave Spring Chardonnay Vqa 750 LTO Y Y Y Y Sterling Vintner's Cabernet Sauvignon 750 LTO Y Y Y Casa Lapostolle Cabernet Sauvignon 750 VA Y Y Y Y Robert Mondavi Woodbridge Sauvignon Blanc Robert Mondavi Private Selection Chardonnay 750 BAM Y Y Y Y Y Y 750 LTO Y Y Y Y Y Y R39 USA A Wolf Blass Yellow Label Cabernet Sauvignon 750 LTO Y Y Y Y Y Y R40 USA B Beringer White Zinfandel 750 BAM Y Y Y Y Y Y R41 Chile A Santa Carolina Sauvignon Blanc 750 BAM Y Y Y Y R42 Chile B Santa Rita 120 Cabernet Sauvignon 750 NT Y Y Y Y Y Y R43 France Blend A Bouchard Pere & Fils Pinot Noir Bourgogne 750 LTO Y Marketing & Product Guide 41

43 Shelf Extenders Continued Extender Location LCBO# Description France Blend R44 B R45 R46 R47 France South A France South B France Bordeaux/ Burgundy A Size (ml) Support Programs # of Extenders Fat Bastard Shiraz VdP 750 LTO Y Y Y Y Y Y C'Est La Vie Pinot Syrah 750 LTO Y Y Philippe De Rothschild Cabernet Sauvignon VdP 750 LTO Y Y Y Y Y Y 2881 Pisse-Dru Beaujolais 750 LTO Y Y Y R48 Italy Central A 828 Folonari Valpolicella Classico 750 LTO Y Y R49 Italy Central B Pasqua Pinot Grigio Delle Venezie 750 LTO Y Y Y Y Y Y R50 Italy North A Collavini Pinot Grigio 750 LTO Y Y Y Y Y R51 Italy North B Gabbiano Pinot Grigio IGT 750 BAM Y Y Y Y Y Y R52 R53 Southern Europe A Southern Europe B Alianca Vista Tr 750 BAM Y Rene Barbier Mediterranean White 750 LTO Y Y Y R54 Germany A Sibling Rivalry White Vqa 750 LTO Y Y Y Y Y Y R55 Sparkling A 6262 Codorniu Brut Clasico Sparkling 750 LTO Y Y Y R56 Sparkling B Wild Vines Tropical Chardonnay 750 BAM Y Y Y Y Y Y R57 R58 Ontario Beer A Ontario Beer B Schneider Weisse 500 LTO Y Y Molson M 473 Voucher, BAM Y Y Y Y Y Y R59 Beer Black Creek Pale Ale 500 BAM Y R60 Beer Becks 500 LTO Y Y Y Y Y Y R61 Beer Sleeman Original Draught 473 LTO Y Y Y Y Y Y R62 Beer Corona Extra 473 BBAM Y Y Y Y Y Y R63 Party Zone Smirnoff Classic Caesaer 4pk-B 1320 LTO Y Y Y Y Y Y R64 Party Zone Vex Elec Lemonade 1 L 1000 LTO Y Y Y Y Y Y R65 Party Zone Seagram Orange Cream Swirl 4 Pk-B 1364 LTO Y Y Y Y Y Y 42 Promotional Turn 1

44 Shelf Extenders Continued Community Shelf Extenders Location LCBO# Description Size (ml) Discovery Shelf Extender Green Shelf Extender Support Program C1: Community Extender Smirnoff Mixed Drinks Blueberry/Lemonade 4 PK-B 1320 LTO C2: Community Extender Gibson's Finest 750 VA C3: Community Extender Peller Estates French Cross Pinot Grigio Crtn 1000 LTO C4: Community Extender Sogrape Gazela Vinho Verde 750 BAM C5: Community Extender Banrock Station Unwooded Chardonnay 750 LTO Location LCBO# Description Size (ml) Support Program D1: Discovery Wines Strewn Gewurztraminer Vqa 750 LTO D2: Discovery Wines Laurent Miquel Pere Et Fils Chardonnay 750 LTO D3: Discovery Wines Silver Point Sauvignon Blanc 750 LTO D4: Discovery BSM William Premium Cider 473 BAM D5: Discovery BSM Steam Whistle Pilsner 6 x 341 BAM D6: Discovery BSM Mike's Hard Lime 4 Pk-B 1320 LTO D7: Discovery Spirits Prairie Organic Vodka 750 BAM D8: Discovery Spirits Aperol 750 BAM Support Location LCBO# Description Size (ml) Program G1: Green Extender Three Thieves Bandit Pinot Grigio Carton 1000 LTO Marketing & Product Guide 43

45 IMAGE Shelf Talkers LCBO# Description Size (ml) Mill Street Stock Ale 6 x Mill Street Tankhouse Ale 6 x Mill Street Coffee Porter 6 x Smokehead Islay Single Malt Scotch Whisky Mill Street Belgian Wit 6 x Cremant Cidrerie St-Nicolas Grolsch Premium Lager 4 x Domaine Jean Bousquet Malbec Graffigna Centenario Shiraz Reserve Lake Chalice Cracklin Savie Sauvignon Blanc Urban Riesling Mill Street Lemon Tea James Oatley Tic Tok Cabernet Sauvignon Cave Spring Blanc De Blanc Brut Vqa Colio Bianco Secco Bib Colio Extra Dry White Bib O'Casey's Irish Cream Olmeca Tequila Gold La Puerta Shiraz Caledonian 80/ Promotional Turn 1

46 Limited Time Offers Continued LCBO# New LCBO# Description Size (ml) LTO Display Program 828 Folonari Valpolicella Classico 750 $1.00 SE 2253 Disaronno Amaretto 750 $1.50 SE 2691 Tanqueray Dry Gin 750 $1.75 EA 2881 Pisse-Dru Beaujolais 750 $1.00 SE Codorniu Brut Clasico Sparkling 750 $1.00 SE 8094 Deinhard Green Label Riesling 750 $1.50 SE Crown Royal 1140 $2.50 SE Pump House Blueberry Ale 6 x 341 $ Peller Estates French Cross Pinot Grigio Crtn 1000 $1.50 SE Xoxo Sauvignon Blanc Chenin 750 $ Sauza Silver 1140 $ Johnnie Walker Black 12 Yr 1140 $3.00 SE Yellow Tail Chardonnay 1500 $ The Glenlivet 12 Yr Malt 750 $3.00 EA Duchy Originals Organic Ale 500 $0.25 EA Spitfire Premium Ale 500 $ Collavini Pinot Grigio 750 $1.00 SE Wiser's De Luxe 1750 $ Prince Igor Extreme Vodka 1140 $ Sleeman Original Draught 473 $0.20 SE Dan Aykroyd Cabernet Merlot Vqa 750 $ Soho Lychee Liqueur 750 $ Sterling Vintner's Cabernet Sauvignon 750 $2.00 SE Strewn Gewurztraminer Vqa 750 $1.00 SE Jackson Triggs Unity Pinot Grigio Cask 3000 $4.00 EA Little Black Dress Merlot 750 $ Tuborg Gold Beer 500 $ Rev Pet 473 $0.20 SE Peller Estates French Cross Sparkling White 750 $1.00 EA Bombardier Ale 500 $ Rickard's White 6 x 341 $1.00 EA Freixenet Cordon Negro Brut 750 $1.00 EA Domaine Pinnacle Ice Cider 375 $ Century Reserve Lot Whisky 750 $2.00 SE Strewn Select Late Harvest Vqa 375 $ Angels Gate Gamay Noir Vqa 750 $ Pelee Island Monarch Red Vqa 750 $1.00 SE Rosemount Pinot Noir 750 $ The Beachhouse Sauvignon Blanc Semillon 750 $1.00 EA Beefeater 24 London Dry Gin 750 $2.50 SE Ouzo $ Strongbow Cider 6 x 330 $ Cazadores Reposado Tequila 750 $1.00 EA Mezzomondo Rosato 750 $1.00 EA Sibling Rivalry White Vqa 750 $1.00 SE Marketing & Product Guide 45

47 Limited Time Offers Continued LCBO# New LCBO# Description Size (ml) LTO Display Program Canadian Club Classic 750 $ Stowford Press English Export Cider 500 $ Equifera Pinot Noir Vqa 750 $2.00 EA Pelee Island Pinot Noir Vqa 750 $ The Black Grouse 750 $ Malivoire White Vqa 750 $ Lindemans Bin 65 Chardonnay 750 $ Amsterdam Nut Brown Ale 473 $ Sauza Hornitos Reposado Tequila 750 $5.00 EA Jackson-Triggs Semi-Dry Riesling Blk Ser Vqa 750 $1.00 FSI Mission Hill Cabernet Merlot Vqa Five Vineyds 750 $ El Dorado 6 Yo Deluxe Silver Demerara Rum 750 $2.00 EA Laurent Miquel Pere Et Fils Chardonnay 750 $1.00 SE Louis Jadot Bourgogne Pinot Noir 750 $1.00 EA Mike's Hard Lime 4 Pk-B 1320 $1.00 SE Jack Daniel's And Cola Tall Can 473 $0.45 SE C'Est La Vie Pinot Syrah 750 $1.00 SE Albert Bichot Bourgogne Pinot Noir 750 $1.50 EA Sailor Jerry Spiced Navy Rum 1140 $ Zonin Ripasso 750 $1.00 EA Innis & Gunn Original 750 $0.40 EA Big House White 750 $2.00 FSI, EA El Jimador Tequila 100% Agave Blanco 750 $ Smirnoff Classic Caesaer 4pk-B 1320 $1.50 SE Big House Red 750 $ Homegrown Vqa 750 $ Hob Nob Pinot Noir 750 $1.00 POD 1, FSI Silver Point Sauvignon Blanc 750 $1.00 SE Fresh Rosé Vqa 750 $1.00 EA Enzo Vincenzo Valpolicella Ripasso DOC 750 $1.00 EA Canadian Club Sherry Cask 750 $2.00 FSI, EA Forty Creek Confederation Oak Reserve Whisky 750 $5.00 EA Singleton Of Glendullan 750 $2.00 FSI, EA Steven & Chris Trend Merlot-Cabernet Vqa 750 $1.00 SE Red Stag 750 $ Smirnoff Mixed Drinks Bluebry/Lemonade 4pk-B 1320 $ Smirnoff Mixed Drinks Blueberry/ Lemonade 4 PK-B 1320 $1.00 SE Smirnoff Mixed Drinks Cranberry & Lime 4pk-B 1320 $ Double Chocolate Vodka 750 $ 'De Chanceny' Cremant De Loire Rosé Brut 750 $1.00 MT 46 Promotional Turn 1

48 Limited Time Offers Continued LCBO# New LCBO# Description Size (ml) LTO Display Program Kangarilla Road Shiraz 750 $1.00 NPS Pasqua Pinot Grigio Delle Venezie 750 $1.50 SE Barefoot Bubbly Pinot Grigio. 750 $1.00 FSI, EA Dois Amigos Tinto Red 3000 $ Inniskillin Late Autumn Riesling Vqa 750 $ Full Press Sauvignon Blanc 750 $2.00 POD Full Press Chardonnay 750 $ Full Press Cabernet Sauvignon 750 $ Full Press Sauvignon Blanc 3000 $5.00 OWP Vex Elec Lemonade 1 L 1000 $0.50 SE Trius Sauvignon Blanc Vqa 750 $1.00 FSI Gran Centenario Reposado Tequila 750 $2.00 FSI, EA Barenjager Honey Liqueur 750 $2.00 EA Palm Bay Pineapple Mandarin Orange 1l 1000 $ Cruzan Spiced Rum #9 750 $2.00 FSI, EA The Kraken Black Spiced Rum 750 $2.00 FSI, EA Vex Light Blood Orange 4 Pk-B 1320 $1.00 EA Vex Light Original Lemonade 4 Pk-B 1320 $1.00 FSI, EA Cave Spring Chardonnay Vqa 750 $1.00 SE Okanagan Pale Ale 6 x 341 $ Wolf Blass Yellow Label Cabernet Sauvignon 750 $1.50 SE Luksusowa Vodka 750 $1.00 FSI, EA Dab Original 500 $ Absolut Citron Vodka 750 $ Peller Estates French Cross Vidal 1500 $ Beaulieu Vineyards Coastal Sauvignon Blanc 750 $ Santa Carolina Chardonnay Reserva 750 $ Samuel Adams Boston Lager 6 x 355 $ Pelee Island Blanc De Blanc Vidal Riesl. Vqa 1500 $ Chapoutier Cotes Du Rhone Villages 750 $2.00 EA Becks 500 $0.15 SE Rene Barbier Mediterranean White 750 $1.00 SE Schneider Weisse 500 $0.20 SE Jackson-Triggs Unity Merlot 1500 $ Robert Mondavi Private Selection Chardonnay 750 $2.00 SE Growers Granny Smith Cider 6 x 341 $ Jackson-Triggs Unity Sauvignon Blanc 1500 $ Philippe De Rothschild Cabernet Sauvignon VdP 750 $1.00 SE Pelee Island Cabernet Franc Vqa 750 $1.00 SE Konzelmann Merlot Vqa 750 $ Banrock Station Unwooded Chardonnay 750 $1.00 SE El Jimador Tequila Reposado Gold 750 $2.00 SE Marketing & Product Guide 47

49 Limited Time Offers Continued LCBO# New LCBO# Description Size (ml) LTO Display Program Old Speckled Hen 500 $ Alize Red Passion 750 $ Robert Mondavi Woodbridge Pinot Grigio 750 $ Tiger Beer 500 $ Warsteiner Premium Lager 500 $ Wild Vines Strawberry White Zinfandel 1500 $ Kittling Ridge Icewine & Brandy 375 $3.00 SE Jackson-Triggs Blk Series Cab Fr/Cab Sauv Vqa 750 $1.00 SE Fat Bastard Shiraz VdP 750 $1.00 SE Fresh Gewurztraminer/Riesling Vqa 750 $1.00 FSI, EA Peller Estates Family Series Baco Noir Vqa 750 $ Kittling Ridge White Zinfandel/Vidal 1500 $2.00 SE Peninsula Ridge Inox Chardonnay Vqa 750 $ Meukow Feline Vsop Cognac 750 $ Canadian Club Reserve 1140 $ The Macallan Fine Oak 10 Year Old Scotch 750 $3.00 EA Bouchard Pere & Fils Pinot Noir Bourgogne 750 $1.50 SE Eastdell Black Cab Vqa 750 $1.00 FSI, EA Moosehead Lager 473 $ Black Fly Party Pack Pet 12 Pk-B 4800 $ Babich Sauvignon Blanc 750 $ Three Thieves Bandit Pinot Grigio Carton 1000 $1.00 SE Pelee Island Gewurztraminer 1500 $ Carolans Irish Cream 1140 $3.00 SE Inniskillin Cabernet Merlot Vqa 750 $ Mott's Clamato Caesar Original 12 Pk-B 4260 $ Dooley's Original Toffee Cream Liquor 750 $2.00 SE Sterling Vintner's Chardonnay 750 $ Singha Lager 6 x 330 $ Lech Beer 500 $ Seagram Orange Cream Swirl 4 Pk-B 1364 $1.00 SE Big Rock Grasshopper Wheat Ale 6 x 341 $ Blanche De Chambly 6 x 341 $1.00 FSI, EA 48 Promotional Turn 1

50 Value Add Program Warehouse Applied LCBO# Description Size (ml) VA Approved VA Mother Carton # 3558 Gibson's Finest ml. Glenfiddich Prince Igor Vodka (P.E.T) 1140 Eight Below Vodka, 50ml Alberta Pure Vodka (P.E.T) 1750 Canadian Club Premium x2 50ml Forty Creek Barrel Select 750 Forty Creek Double Barrel, 50ml Value Add Program Sales Representative Applied LCBO# Description Size (ml) VA Approved 18 Heineken Lager 6 x 330 Heineken UEFA Collector's Glass 1412 Wiser's Special Blend 1140 Wiser's Deluxe 50ml 1487 Crown Royal 750 Playing Cards 1586 Black Velvet 1140 Whisky Value Add 4101 Remy Martin Vsop 750 TI Song Download 4622 Newfoundland Screech Rum ml Iceberg Vodka mini Dujardin Vsop Brandy ml. Gibson's Finest Remy Martin Vs 750 TI Son Download Jim Beam White Label Bourbon 750 Red Stag Yellow Tail Shiraz/Grenache 750 Branded Bag Hanger Chateau Timberlay 750 Wine Shield Schenley O.F.C.(P.E.T) 1750 Whisky mini Havana Club Dry 7 Years Old 750 Havana Club Blanco 50ml Barefoot Pinot Grigio 750 UV Vodka Mini 50ml Carlsberg 6 x 330 Appleton Rum 50 ml Sailor Jerry Spiced Navy Rum. 750 Branded glassware Bacardi Gold Rum x50ml Bacardi 8 YO Lamb's White Rum (P.E.T) 1750 Malibu Mango 50ml x J.P. Chenet Cabernet Syrah 750 Boursin Coupon Nederburg Paarl Cabernet Sauvignon 750 SA Spices Estrella Damm Lager 500 Coaster Pack Golden Wedding (P.E.T) 1750 Whisky mini J.P. Chenet Limited Release Pinot Noir 750 Boursin Coupon Peeler Premium Light Cider 4 x 341 Bottle Opener Lamb's Black Sheep Spiced Rum 750 Playing Cards J.P. Chenet Sauvignon Blanc 750 Boursin Coupon Vex Electric Lemonade 6 Pk-B 2046 Sun glasses Casa Lapostolle Cabernet Sauvignon 750 Eco 2 Bottle Gift Bag Casa Lapostolle Carmenere 750 Eco 2 Bottle Gift Bag Proof Whisky 500 Recipe Marketing & Product Guide 49

51 Value Added Program Sales Representative Applied LCBO# Description Size (ml) VA Approved L'Ambiance White 1500 Danfields Whisky 50ml L'Ambiance Red 1500 Danfields Whisky 50ml Remy Martin VSOP 375 TI song download Amaro Averna 750 Value-Add, Gift Tin The Famous Grouse 1140 The Black Grouse 50mL Mount Gay Eclipse Mount Gay XO Mini Gibson's Finest Sterling Edition ml. Gibson's 12YO Jacob's Creek Semillon Chardonnay 750 Havana Club Blanco 50ml Wolf Blass Yellow Label Chardonnay 750 Nestle Chocolates Alexander Keith's Tartan Ale 6 x 341 Fridge Bottle Opener Sauza Gold Tequila 1140 Hornitos 50ml Calvados Boulard ml. Glenfiddich 12 YO Rosemount Diamond Shiraz 750 Nestle Chocolates Holsten Premium Pilsener 6 x 330 cooler bag Villa Maria Private Bin Sauvignon Blanc 750 Wines Shield Malibu Coconut Rum 750 Malibu Passion Fruit 50ml Captain Morgan Spiced Rum 750 Crown Royal Mini Nicolas Feuillatte Brut Champagne 750 Gift Box Flor De Cana Black Label 5 Year Old Rum 750 Dooley's Mini Montecillo Reserva 750 Wine Shield Yellow Tail Cabernet Sauvignon 750 Branded Bag Hanger J.P Chenet Premier De Cuvee Merlot Cabernet 750 Boursin Coupon Bavaria Holland Beer 6 x 500 Can Coozie 50 Promotional Turn 1

52 Bonus AIR MILES Reward Miles LCBO# Description Size (ml) BAM Display Program 42 Canadian Club Smirnoff Vodka Seagrams Seagrams V.O Captain Morgan White Rum SE 1305 Alberta Premium Martini & Rossi Asti Captain Morgan Dark Rum Kronenbourg 6 x Kwv Roodeberg Bell's Original Scotch Whisky Forty Creek Barrel Select Whisky Small Cask Brandy Dewar's White Label Newcastle Brown Ale Stock 84 V...See # Yankee Jim Icebock Canadian Club Appleton White Rum Robert Mondavi Woodbridge Sauvignon Blanc SE Two Oceans Chardonnay Southbrook Cabernet/Merlot/Shiraz Vqa Bacardi Superior Forty Creek Barrel Select Headstrong Pale Ale Xoxo Pinot Grigio/Chardonnay SE El Dorado 12 Year Old Rum EA X-Rated Fusion Liquor Masi Sa Poderi Del Bello Ovile IGT Carlsberg Beer Wayne Gretzky Estate Cabernet Merlot Vqa Gabbiano Pinot Grigio IGT SE Creekside Estate Pinot Grigio Vqa EA Almaden California Classic White Giovello Prosecco Hillebrand Artist Series Riesling Vqa Alberta Pure Vodka Pet Alianca Vista Tr SE Glenmorangie Single Malt SE Forty Creek Double Barrel Reserve Whisky Canadian Club Pet Maker's Mark Kentucky Bourbon Appleton Special Gold Rum (P.E.T) Eight Below Luxury Vodka Marketing & Product Guide 51

53 Bonus AIR MILES Reward Miles Continued LCBO# Description Size (ml) BAM Display Program Cellierdauphins Carte Noire Cotes Du Rhone Coyotes Run Pinot Gris Pinot Blanc Vqa Bacardi Black Prairie Organic Vodka SE Wild Vines Tropical Chardonnay SE Russian Prince (P.E.T) Fish Hoek Shiraz Smirnoff Vodka Pet 1.14l Ogier Cotes Du Ventoux Rosé BBAM Russian Standard Vodka FSI, EA Raynal Vsop French Brandy Sogrape Gazela Vinho Verde SE Peroni Nastro Azzurro Peller Est. Family Series Cabernet Sauvignon Vqa Wayne Gretzky Riesling Vqa Trivento Tribu Malbec Trivento Tribu Syrah Cusumano Syrah Svedka Vodka Pillitteri Pinot Grigio Vqa Life Is Good Chardonnay Unoaked Vqa Peller Estates French Cross Sauvignon Blanc Bib Caramilk Cream Cooler 4pk-B Piat D'Or Merlot William Premium Cider SE Copper Moon Moonlight Harvest Merlot Seaglass Sauvignon Blanc Funf 5 German Riesling Aperol SE Sobieski Vodka 750 ml 10 EA James Oatley Tic Tok Shiraz Collavini Prosecco Prince Igor Vodka (P.E.T) SE Grahams Late Bottled Vintage Port Silent Sam Vodka Coyote's Run Five Mile Riesling P.Blc Gewurzt. Vqa Sandeman Lbv Port Steven & Chris Trend Chardonnay-Pinot Grigio Vqa Mommessin Grenache Syrah Vin De France Mommessin Cabernet Sauvignon Vin De France Mommessin Chardonnay Vin De France Henkell Rosé EA Zenato Rosso Veneto IGT FSI, EA Svedka Vodka Clementine NPS 52 Promotional Turn 1

54 Bonus AIR MILES Reward Miles Continued LCBO# Description Size (ml) BAM Display Program Stock 84 Vsop Brandy Cook's Brut Sparkling Full Press Merlot POD Crown Royal Black FSI, EA Bassano Hard Soda Raspberry Pomelo 4 Pk-B EA Bassano Hard Soda Lemon Sanguinelli 4 Pk-B FSI, EA Vineland Estates Semi Dry Riesling Vqa Molson M SE, Voucher Muskoka Summer Weiss FSI, EA Black Creek Pale Ale SE Beringer White Zinfandel SE Glenfiddich Single Malt 12 Year Old Pilsner Urquell Canada Gold Whisky (P.E.T) Santa Carolina Sauvignon Blanc SE Campari Aperitivo Cortel Napoleon Vsop Brandy Taylor Fladgate First Estate Port Hardys Stamp Series Chardonnay/Semillon Two Oceans Cabernet Sauvignon/Merlot Banff Ice Vodka Metaxa 5 Star Mcclelland 5 Year Old Islay Malt Whisky Bombay Sapphire London Dry SE Skyy Vodka Two Oceans Sauvignon Blanc Belvedere Vodka Fireball Whisky Shooter Jose Cuervo Especial Gold Tequila Banff Ice Vodka Robert Mondavi Private Selection Pinot Noir Polar Ice Vodka (P.E.T) Citra Sangiovese Terre Di Chieti Whistler Premium Export Lager 6 x Trius Chardonnay Vqa Arbor Mist Exotic Fruits White Zinfandel Nederburg Shiraz Obikwa Shiraz Pasqua Pinot Grigio Chardonnay Delle Venezie J. Bouchon Sauvignon Blanc Kittling Ridge White Zinfandel/Vidal Santa Carolina Cabernet Sauvignon Ogier Heritages Cotes Du Rhone BBAM Domaine Hatzimichalis Cabernet Sauvignon Marketing & Product Guide 53

55 Bonus AIR MILES Reward Miles Continued LCBO# Description Size (ml) BAM Display Program Frescobaldi Castiglioni Chianti Steam Whistle Pilsner 6 x SE Deakin Estate Shiraz Veuve Clicquot Brut Champagne Ogier Cotes Du Ventoux BBAM Trius Merlot Vqa Astoria Prosecco La Robinia Hpnotiq Liquor SE Danfield's Private Reserve Small Batch Prince Igor Extreme Vodka Patron Xo Cafe Tequila Liqueur EA Broker's Premium London Dry Gin SE Forty Creek Barrel Select Whisky Peller Estates French Cross Cabernet/Merlot Waupoos Premium Cider 4 x Monkey Bay Sauvignon Blanc Labet Cotes Du Rhone Rouge Aoc Santa Carolina Shiraz Long Neck Shiraz Obikwa Cabernet Sauvignon Lulu B Pinot Noir VdP El Dorado Demerara 5 Year Old Rum EA Budweiser 6 x Promotional Turn 1

56 Bundled Bonus AIR MILES Reward Miles BBAM BAM BBAM BBAM Option LCBO# Description Size (ml) Approved Amount Total Grey Goose Vodka Corona Extra Ogier Cotes Du Ventoux Rosé Ogier Heritages Cotes Du Rhone Ogier Cotes Du Ventoux Option 1: Buy the two participating products at the same time and receive the BBAM Option 3: Buy three of the participating products at the same time and receive the BBAM Marketing & Product Guide 55

57 Neck Tags LCBO# Description Size (ml) NT Approved 67 Smirnoff Vodka 750 Smirnoff LiveNation Santa Rita 120 Sauvignon Blanc 750 Winery of the year Flat Roof Manor Pinot Grigio 750 Donation to Animal Shelter Cono Sur Shiraz 750 $1 Donation to Clean Air Champions Black Velvet (P.E.T) 1750 Truly Canadian Neck Tag Eastdell Estates Pinot Grigio VQA 750 $0.50 per bottle Donation to the Ride to Conquer Cancer Tanqueray Dry Gin 1750 Royal Wedding Recipe Eastdell Estates Black Cab VQA 750 $0.50 per bottle Donation to the Ride to Conquer Cancer Masi Campofiorin 750 Beyond Ripasso Cono Sur Riesling 750 $1 donation to Clean Air Champions Loron Bourgogne Chardonnay 750 Accolades Eastdell Estates Gamay Noir VQA 750 $0.50 per bottle Donation to the Ride to Conquer Cancer Santa Rita 120 Cabernet Sauvignon 750 Winery of the year Crown Royal Limited Edition 750 New Accolades Santa Rita Reserva Cabernet Sauvignon 750 Winery of the year Santa Rita Reserva Sauvignon Blanc 750 winery of the year Mommessin Beaujolais Aoc 750 Spring Pairing Cono Sur Pinot Noir 750 $1 Donation to Clean Air Champions Amarula Cream 750 Trust Donation Jeanjean Syrah Rosé VdP 750 Princess Margaret Cancer Research Donation Amarula Cream 375 Trust Donation Cono Sur Merlot 750 $1 Donation to Clean Air Champions Piper Heidsieck Brut Champagne 750 Win a Louboutin Crystal Stiletto Limited Edition Contest Wolf Blass Yellow Label Shiraz 750 Smartphone Tasting App Masi Modello Delle Venezie Bianco 750 Pinot Grigio Accolade Beaulieu Vineyards Coastal Cabernet Sauvignon 750 Accolade Tanqueray No. Ten Gin 750 Accolade Necktag Sour Puss Blue Liquor 750 Recipe Amarula Cream 1140 Trust Donation - TBC Eastdell Estates Unoaked Chardonnay VQA 750 $0.50 per bottle Donation to the Ride to Conquer Cancer Wolf Blass Yellow Label Sauvignon Blanc 750 Smartphone Tasting App Eastdell Estates Pinot Noir VQA 750 $0.50 per bottle Donation to the Ride to Conquer Cancer 56 Promotional Turn 1

58 Participating Stores Column Heading Store # Banner Inserts Pod Program Promo Fixture Ends Sold End Aisles End Aisle Backer Cards Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Exterior Banner Exterior Transparencies Showcards Power Aisle Banners Perimeter Banners Perimeter Transparencies Square Perimeter Transparencies Horizontal Power Aisle Banners Mixed Drink golocal FSI Ontario Wine Superstars Ontario Popular Picks Bilingual Key H= Hero Display T= Thematic Banner Insert Builds all Pods 1E= 1 Rounded End, 2E= 2 Rounded Ends 1G= 1 Gondola, 2G= 2 Gondolas Number of Sold End Aisles and (P)remium or (S)tandard Flight # of Number of signs shipped Number of Regular Extenders In Store See Sold Space Program Extender Section for participating extender locations. C = Community Extender Program # of Extenders # of Extenders # of Extenders # of Extenders # of Number of signs shipped # of Number of signs shipped # of Number of signs shipped # of Number of signs shipped # of Number of signs shipped # of Number of signs shipped # of Number of signs shipped # of Number of signs shipped Y = Participating Store Y = Participating Store Y = Participating Store Y = Participating Store Y = LCBO stores located in FLS designated areas B = LCBO FLS designated stores See back/inside cover for definitions

59 Participating Stores See Chart on Page 57 for codes. This list is included in the P1 Worksheets file posted on the portal Store # Banner Inserts Sold End Aisle End Aisle Backer Cards POD Program Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Exterior Banner Show Card Power Aisle Banner Perimeter Banner Exterior Transparency Per. Transparency Square Per. Transparency Horizontal Mixed Drink Fixtures Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture Mini Thematic Program Featured Gift Program Language 1 H 20S 45 Y Y Y Y Y ST Y B 3 8P Y Y Y 4 T 8P Y Y 5 H 10P 20 Y Y Y Y Y Y 6 H 8S Y Y Y Y Y ST Y Y 8 T 10S Y Y 9 T ST Y 10 H 20P 40 Y Y Y Y B 11 H 8S Y Y Y 12 T 8P Y Y Y Y Y 14 8S Y Y Y Y 15 H 15P 25 Y Y Y Y Y Y 16 ST Y Y Y 18 H 8S Y Y Y Y Y 19 H 15S 25 Y Y Y Y Y Y 20 H 10S Y Y Y Y Y 21 H 20P 40 Y Y Y Y Y 22 H 20S Y Y Y Y 23 H 15S 30 Y Y Y Y Y Y 24 8S Y B 25 H 8P Y Y Y Y 26 H 10P Y Y Y Y 27 H 15S Y Y Y Y Y 28 T Y Y Y 30 T ST Y 31 H 20P 25 Y Y Y Y 32 H 8S ST Y Y Y 34 H 15S Y Y Y Y Y 35 H 15P 20 Y Y Y Y Y 36 H 15S Y Y Y Y B 37 H 8P Y Y Y 38 H 15P 30 Y Y Y Y Y B Y 40 H 20P Y Y Y Y B 42 T ST Y 43 H 10S Y Y 44 H 10S 25 Y Y Y Y Y 45 8S Y Y Y ST Y 47 10S Y Y Y Y ST 49 T ST B Store # Banner Inserts Sold End Aisle End Aisle Backer Cards POD Program Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Exterior Banner Show Card Power Aisle Banner Perimeter Banner Exterior Transparency Per. Transparency Square Per. Transparency Horizontal Mixed Drink Fixtures Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture Mini Thematic Program Featured Gift Program Language 50 H 10S Y Y Y Y B 51 ST 52 ST Y B ST Y ST Y 55 H 15S Y B 56 T Y 57 H 20S 25 Y Y Y Y Y 58 8S Y Y Y B 59 H 10S Y Y Y 60 H 10S Y Y Y Y 61 H 8S Y Y Y Y 62 H 15S Y Y Y Y 63 H 10S Y Y Y Y 64 H 15S 25 Y Y Y Y Y 65 H 10S 25 Y Y Y Y Y 66 T ST Y B ST Y B 68 H 15S Y Y Y Y ST Y 70 8S ST Y Y 71 T ST 72 10S Y Y Y Y 73 H 8S Y Y 74 H 10S 15 Y Y Y 75 T ST Y B ST Y B 77 T Y Y B ST Y B 79 H 8S Y Y Y 80 H 10S Y Y Y 81 T ST Y B 82 H 8S Y Y Y Y Y Y Y Y B 84 T ST Y 85 H 10S Y 86 H 8S Y Y 87 T ST Y 88 T ST Y ST Y B 90 H 10S Y Y Y Y 91 T ST Y B 92 T ST Y Y 93 H 10S Y Y Y 94 T ST Y 95 H 10S Y Y Y Y 58 Promotional Turn 1

60 Participating Stores See Chart on Page 57 for codes. This list is included in the P1 Worksheets file posted on the portal Store # Banner Inserts Sold End Aisle End Aisle Backer Cards POD Program Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Exterior Banner Show Card Power Aisle Banner Perimeter Banner Exterior Transparency Per. Transparency Square Per. Transparency Horizontal Mixed Drink Fixtures Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture Mini Thematic Program Featured Gift Program Language 96 T ST Y 97 10S Y Y Y Y 98 T ST Y B ST Y B 101 H 15S Y Y Y 102 H 10S 25 Y Y Y Y Y 103 T ST Y B 104 T ST Y Y ST Y 106 H 20S Y Y Y Y 107 T ST Y 108 T ST Y B 109 T ST Y ST Y Y 111 T ST Y ST Y B 113 T ST Y ST Y 115 H 20P Y Y Y Y 116 T ST Y 117 T ST Y B 118 T ST Y B ST Y ST Y ST Y B 122 T ST Y B 123 T ST Y B Y 125 H 10S Y Y Y Y B ST Y B ST Y 128 T ST Y Y ST Y B 130 H 15S Y Y Y Y ST Y 132 H 10S Y Y Y Y Y ST Y ST Y B 135 T T ST Y ST Y ST Y 139 T ST 140 H 15P Y Y Y Y B ST Y ST Y Store # Banner Inserts Sold End Aisle End Aisle Backer Cards POD Program Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Exterior Banner Show Card Power Aisle Banner Perimeter Banner Exterior Transparency Per. Transparency Square Per. Transparency Horizontal Mixed Drink Fixtures Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture Mini Thematic Program Featured Gift Program Language 143 H 8P Y Y Y Y Y 144 H 10S Y 145 H 15S Y Y Y Y ST Y ST Y 148 H 15P 45 Y Y Y Y Y 149 H 20P 30 Y Y Y Y Y Y ST Y B 152 H 10S Y 153 8S Y Y Y Y 154 H 15S Y Y Y Y 155 H 10S Y Y Y Y 156 H 20P Y Y Y Y 157 T ST Y 158 T ST Y 159 T ST Y Y 161 T ST Y 162 T ST Y B 163 H 8S Y Y Y 164 H 15P Y Y Y Y Y 165 H 8S Y Y Y Y 166 T ST Y Y 167 H 10S Y Y 168 H 10P Y Y Y Y 169 T ST Y 170 T ST Y 171 H 20S 25 Y Y Y Y Y Y ST Y ST Y B 174 T ST Y 175 H 10S Y Y Y Y ST Y 178 T ST Y 179 H 15P Y Y Y Y ST Y B Y 182 H 15P Y Y Y Y Y Y Y Y Y 184 T ST Y B 185 H 15P 25 Y Y Y Y Y Y 186 T 8S Y Y Y 187 H 20S 40 Y Y Y Y 188 H 10S Y Y Y ST Y B 190 H 10S Y Y Y B Marketing & Product Guide 59

61 Participating Stores See Chart on Page 57 for codes. This list is included in the P1 Worksheets file posted on the portal Store # Banner Inserts Sold End Aisle End Aisle Backer Cards POD Program Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Exterior Banner Show Card Power Aisle Banner Perimeter Banner Exterior Transparency Per. Transparency Square Per. Transparency Horizontal Mixed Drink Fixtures Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture Mini Thematic Program Featured Gift Program Language 191 H 15S 30 Y Y Y Y 192 8S Y Y Y Y ST Y B 194 T ST Y Y 195 H 20S 40 Y Y Y Y Y Y 196 H 8S Y Y Y Y 197 T ST Y 198 H 15S 25 Y Y Y Y Y Y Y 200 H 20S 25 Y Y Y Y Y Y 201 H 15S Y Y Y Y Y Y 203 Y ST Y B 205 T ST Y 207 H 15S Y Y Y Y B 208 T ST Y 209 H 15S Y Y Y Y S Y Y Y Y 211 H 8S Y Y Y 212 H 15P Y Y Y Y 213 T ST Y S Y Y Y Y Y 216 H 8S Y Y 217 H 20P 30 Y Y Y Y Y B 218 H 15S Y Y Y Y Y 219 T ST Y 220 T ST Y B 221 T ST 222 T ST Y 223 T ST Y 224 T ST Y 225 T ST Y B 226 H 20S 30 Y Y Y Y Y 227 T Y 228 H 20S 25 Y Y Y Y Y Y 229 T ST Y ST Y 231 T ST Y 232 T ST Y 233 H 8S Y Y Y S Y Y Y Y ST Y 236 T ST Y B S Y Y Y 238 T Y Y Store # Banner Inserts Sold End Aisle End Aisle Backer Cards POD Program Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Exterior Banner Show Card Power Aisle Banner Perimeter Banner Exterior Transparency Per. Transparency Square Per. Transparency Horizontal Mixed Drink Fixtures Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture Mini Thematic Program Featured Gift Program Language 239 T ST Y ST Y ST Y B 242 H 15S Y Y Y Y Y 243 H 20P Y Y Y Y B 244 H 15S Y Y Y Y ST Y B 246 T Y Y 247 T ST Y 248 H 15P Y Y Y 249 H 10S 20 Y Y Y Y Y Y ST Y ST Y 252 H 20S 30 Y Y Y Y Y 253 H 20P 30 Y Y Y Y Y B 254 T ST Y 255 H 10S Y Y Y Y ST Y Y ST Y 258 T ST Y ST Y ST Y Y 261 T ST Y ST Y 263 H 15S Y Y Y Y 264 T ST Y 265 H 15S Y Y Y Y 266 T ST Y Y 267 T ST Y Y Y Y 269 H 20S 25 Y Y Y Y Y Y 270 T ST Y ST Y ST Y B 273 T ST Y ST Y 275 T Y 276 T ST Y 277 T ST Y 278 H 8S Y Y Y Y B Y Y ST Y B 281 T ST Y 282 T ST Y ST Y 284 T ST Y 60 Promotional Turn 1

62 Participating Stores See Chart on Page 57 for codes. This list is included in the P1 Worksheets file posted on the portal Store # Banner Inserts Sold End Aisle End Aisle Backer Cards POD Program Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Exterior Banner Show Card Power Aisle Banner Perimeter Banner Exterior Transparency Per. Transparency Square Per. Transparency Horizontal Mixed Drink Fixtures Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture Mini Thematic Program Featured Gift Program Language ST Y ST Y 287 H 15S Y Y Y Y B 288 H 20P 30 Y Y Y Y 289 T Y ST Y 291 T ST Y B ST Y 293 T ST Y 294 T ST Y 295 H 10P Y Y Y Y Y 296 T ST Y 297 T ST Y Y 298 H 15P Y Y Y Y 299 T Y 300 H 10S Y Y Y Y ST Y ST Y 303 T ST Y 304 T ST Y ST Y 306 T Y ST Y ST Y B ST Y Y Y Y Y 311 H 10P Y Y Y Y 312 H 15S Y Y Y Y 314 T ST Y ST Y 316 T ST Y 317 T ST Y 318 T ST Y ST Y ST Y Y Y 321 H 8S Y Y Y ST Y B 323 T ST Y 324 H 8P Y Y Y Y B 325 H 20S Y Y Y Y 326 H 15S 30 Y Y Y Y 327 T ST Y B 328 T ST Y 329 H 20P 45 Y Y Y Y Y 330 T ST Y Store # Banner Inserts Sold End Aisle End Aisle Backer Cards POD Program Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Exterior Banner Show Card Power Aisle Banner Perimeter Banner Exterior Transparency Per. Transparency Square Per. Transparency Horizontal Mixed Drink Fixtures Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture Mini Thematic Program Featured Gift Program Language ST Y ST Y B 333 ST Y Y 334 H 20S 30 Y Y Y Y Y 335 T ST Y ST Y ST Y ST Y B ST Y 340 H 10S Y Y Y Y S Y Y Y Y 344 H 15S 30 Y Y Y 345 T 8S Y Y 346 H 20P 45 Y Y Y Y Y ST Y ST Y ST Y B ST Y 351 H 10S Y Y Y Y 352 T ST Y 353 H 10P Y Y Y Y Y 355 H 20P 30 Y Y Y Y Y Y 356 H 15S Y Y ST Y 359 H 15S Y Y Y B 360 H 15P Y Y Y Y Y 361 H 15S 25 Y Y Y Y Y 362 H 20S Y Y Y Y ST Y 364 T ST Y 365 ST 366 H 10S Y Y Y Y 367 H 20P 30 Y Y Y Y Y B 369 T 10 4 ST Y ST Y B 371 H 10S Y Y Y Y Y 372 T ST Y 373 H 15S 20 Y Y Y Y Y 374 T Y ST Y B ST Y 378 H 20S 45 Y Y Y Y 379 T ST Y 380 T ST Y Marketing & Product Guide 61

63 Participating Stores See Chart on Page 57 for codes. This list is included in the P1 Worksheets file posted on the portal Store # Banner Inserts Sold End Aisle End Aisle Backer Cards POD Program Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Exterior Banner Show Card Power Aisle Banner Perimeter Banner Exterior Transparency Per. Transparency Square Per. Transparency Horizontal Mixed Drink Fixtures Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture Mini Thematic Program Featured Gift Program Language 381 H 15S 30 Y Y Y Y Y 382 H 15S Y Y Y Y 383 H 15S 25 Y Y Y Y Y 384 H 8P Y Y Y Y B 385 H 20S Y Y Y Y 386 H 10S Y Y Y Y 387 H 15S Y Y Y Y B 388 H 10P Y Y Y Y Y 389 H 15S Y Y Y Y 390 H 20P 25 Y Y Y Y Y 392 H 10S 25 Y ST Y Y 393 H 20P Y Y Y Y B 394 H 10S Y Y Y Y ST Y B 397 H 15S 30 Y Y Y Y Y 398 H 20S Y Y Y Y Y ST Y S Y Y Y Y B 401 8S Y Y 402 H 10S 15 Y Y Y Y Y ST 404 H 15S Y Y Y Y ST Y B Y Y B 407 H 15P Y Y Y Y 408 H 15S Y Y Y Y ST Y ST 411 8P Y Y 412 H 20P 25 Y Y Y Y Y Y ST Y 414 T ST Y 415 H 10P Y Y 416 H 20S 25 Y Y Y Y Y B 417 H 20P Y Y Y Y 418 T ST 419 T Y 420 ST Y ST Y Y ST Y B ST Y 424 B 425 H 10S Y Y Y Y Y 426 H 10S Y Y Y Y 427 ST 428 H 20S 40 Y Y Y Y Y Y Store # Banner Inserts Sold End Aisle End Aisle Backer Cards POD Program Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Exterior Banner Show Card Power Aisle Banner Perimeter Banner Exterior Transparency Per. Transparency Square Per. Transparency Horizontal Mixed Drink Fixtures Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture Mini Thematic Program Featured Gift Program Language Y Y 431 H 15S Y Y Y Y B 432 H 20S Y Y Y Y ST Y 434 H 15S Y Y Y Y ST Y B ST Y 437 H 10S 25 Y Y Y Y 438 H 20S 30 Y Y Y Y Y Y ST Y 440 T ST Y ST Y B ST Y 443 H 15P Y Y Y Y B 444 H 15S 25 Y Y Y Y Y Y 445 H 20S 30 Y Y Y Y Y 446 T Y ST Y 448 T ST Y ST Y 450 T Y ST Y 452 H 15P Y Y Y B P Y Y Y ST Y 455 T ST Y S Y Y Y Y 457 H 10P 20 Y Y Y Y Y Y 458 H 8S Y Y 459 H 15S 25 Y Y Y Y Y ST Y 461 T Y Y 462 T ST Y ST Y B ST Y 465 H 15S Y Y Y Y ST Y B 467 H 10S Y Y 468 T ST Y ST Y 470 H 10S Y Y Y Y Y ST Y ST Y ST Y ST Y 62 Promotional Turn 1

64 Participating Stores See Chart on Page 57 for codes. This list is included in the P1 Worksheets file posted on the portal Store # Banner Inserts Sold End Aisle End Aisle Backer Cards POD Program Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Exterior Banner Show Card Power Aisle Banner Perimeter Banner Exterior Transparency Per. Transparency Square Per. Transparency Horizontal Mixed Drink Fixtures Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture Mini Thematic Program Featured Gift Program Language ST Y ST Y 478 T ST Y ST Y ST Y 481 H 15P 25 Y Y Y Y Y ST Y Y B 484 H 10S Y Y Y Y 485 H 15P 20 Y Y Y P Y Y Y ST Y Y ST Y Y ST Y 490 H 20S 30 Y Y Y Y Y Y 492 T ST Y ST Y 494 H 15P Y Y Y Y 495 H 15S 20 Y Y Y Y Y 496 T ST Y 497 H 15S 30 Y Y Y Y Y H 20P Y Y Y Y Y 501 H 15S Y Y Y Y Y T ST Y 505 H 20P 30 Y Y Y Y Y B ST Y B 507 T ST Y B T ST Y ST Y 511 H 10S 25 Y Y Y Y Y Y 512 ST Y ST Y 515 ST Y ST Y 517 T ST Y 518 H 15S Y Y Y Y Y ST Y Y 520 T ST Y 521 H 15P Y Y Y Y B P 25 Y Y Y Y 523 H 20P 45 Y Y Y Y Y Store # Banner Inserts Sold End Aisle End Aisle Backer Cards POD Program Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Exterior Banner Show Card Power Aisle Banner Perimeter Banner Exterior Transparency Per. Transparency Square Per. Transparency Horizontal Mixed Drink Fixtures Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture Mini Thematic Program Featured Gift Program Language 524 T ST Y B 525 H 20P 25 Y Y Y Y Y B 526 ST B 527 T ST Y 528 H 15P Y Y Y Y Y 529 T ST Y 530 T ST Y 531 T ST Y Y Y Y S Y Y Y 534 H 10S 25 Y Y Y Y Y Y ST Y 536 H 15P 25 Y Y Y Y Y ST Y 538 ST B 539 T Y Y Y 540 H 15S Y Y Y Y B ST Y 542 H 20P 30 Y Y Y Y Y Y 543 T ST Y 544 H 15S 20 Y Y Y Y Y 545 H 15S 30 Y Y Y Y Y 546 H 15S Y Y Y Y Y 547 ST Y Y ST Y 549 H 20S Y Y Y Y ST Y 552 8S Y Y Y 553 H 15P 25 Y Y Y Y Y Y 555 H 8S Y Y Y Y 556 H 15P 20 Y Y Y Y Y ST Y ST Y 559 H 15S Y Y Y Y 560 T ST Y 561 T 5 5 ST Y 562 T ST Y 563 H 10S Y Y 564 H 8S Y Y Y Y ST Y B 566 H 20P 30 Y Y Y Y Y ST Y 568 H 8P Y Y Y Y B 569 H 15S 30 Y Y Y Y Y ST Y 571 Y Y Y Marketing & Product Guide 63

65 Participating Stores See Chart on Page 57 for codes. This list is included in the P1 Worksheets file posted on the portal Store # Banner Inserts Sold End Aisle End Aisle Backer Cards POD Program Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Exterior Banner Show Card Power Aisle Banner Perimeter Banner Exterior Transparency Per. Transparency Square Per. Transparency Horizontal Mixed Drink Fixtures Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture Mini Thematic Program Featured Gift Program Language 572 H 10S Y Y Y Y 573 H 10P 15 Y Y Y Y Y ST Y B 575 H 15S 25 Y Y Y Y Y Y 576 T ST Y B ST Y B 578 T ST Y B 579 H 10S 25 Y Y Y Y Y 581 T ST Y Y 582 T ST Y ST Y 584 H 15S 15 Y Y Y Y Y Y 586 H 15S Y Y Y Y 587 H 15S Y Y Y Y ST Y B Y Y B 590 H 20P Y Y Y Y ST Y 593 H 15P Y Y Y Y Y 594 T ST Y 595 T ST Y 596 T ST Y ST Y Y 598 ST B 599 T ST Y 601 H 15S Y Y Y Y Y 602 H 15S Y Y Y Y ST Y ST Y B 605 H 15S 30 Y Y Y Y Y ST Y ST Y ST Y T ST Y ST Y ST Y 616 H 10S Y Y Y Y 617 H 15S Y Y Y Y 618 H 10S Y Y 619 H 20S 40 Y Y Y Y Y Y Y Y ST Y 623 H 20P 25 Y Y Y Y Y 624 H 20P 45 Y Y Y Y Y B Store # Banner Inserts Sold End Aisle End Aisle Backer Cards POD Program Regular Extenders Discovery Extenders Spirits Discovery Extenders Wine Discovery Extenders BSM Green Extender Exterior Banner Show Card Power Aisle Banner Perimeter Banner Exterior Transparency Per. Transparency Square Per. Transparency Horizontal Mixed Drink Fixtures Ontario Wine Superstars Ontario Wine Popular Pick golocal FSI Fixture Mini Thematic Program Featured Gift Program Language ST Y B 629 H 15S Y Y Y Y 630 H 20P 45 Y Y Y Y Y 631 H 20S 40 Y Y Y Y Y Y 632 H 20S 50 Y Y Y Y Y 634 H 15S 30 Y Y Y Y Y S Y Y Y Y ST Y Y Y Y Y 697 ST Y 698 H 15S 30 Y Y Y Y Y Y 700 H 20S 30 Y Y Y Y Y Y Y 702 H 15P Y Y Y Y 703 H 20S 40 Y Y Y Y Y Y 742 Y B 771 H 15P Y Y Y Y 776 H 20S 25 Y Y Y Y Y 64 Promotional Turn 1

66 Display Table Merchandising Guidelines The following section provides direction on merchandising Nesting and Promo Tables. Visual Merchandising Team If you have any questions, please contact your store s Regional Visual Merchandiser or visual.merchandising@lcbo.com.

67 Merchandising Display Tables Display Table Themes The new Nesting Table Map is used for all of the Nesting Table Layouts. The products have been selected by Category Management and arranged by Visual Merchandising according to the like-with-like and colour/size/type principles to accomplish a balanced, easy-to-shop display. Please merchandise the tables according to the themes provided. These themes have been selected to integrate with the Promotional Theme and to maximize sales potential. Product Orders For each Nesting Table, please order two or three cases of each of the participating products. For each Promo Table, please order two or three cases of each of the six to eight participating products. The Store Manager may modify product selections, based on customer buying patterns and demographics but alternative products should match the theme. Product Placement Avoid spreading products over the entire table. Too many facings of the same product will make the display seem cluttered, dulling the impact of the products being promoted. By following the basic principle of like product with like product, you will accomplish a themed, fully stocked and customer-friendly fixture. Remember to consider the colour, size and type when building your display. ExAMPLE OF colour, size, type ExAMPLE OF like with like Placing complementary colours next to each other also enhances the look of the display. Items on the Display Tables should not compete with each other. 66 Promotional Turn 1

68 Nesting Table Baskets Nesting Table Baskets All nesting tables must have a basket on each corner of the table. Select one product to merchandise in each basket complementing the theme. Sign the product with metal sign holders and black sign inserts. Each medium sized basket holds two cases of 750 ml product or one case of 1000 ml /1500 ml product. ExAMPLE OF basket with sign Marketing & Product Guide 67