Food Science Hills Story. Naohide Kinae Advisor of Food Science Hills Superintendent of Shizuoka Prefectural Board of Education
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1 Food Science Hills Story Naohide Kinae Advisor of Food Science Hills Superintendent of Shizuoka Prefectural Board of Education
2 Shizuoka Prefecture TOKYO hour ; is located in the middle of Japan. ; is the standard model of Japan in terms of politics, economy and culture. NAGOYA hour OSAKA hours SHIZUOKA Manufacturers can study general consumers trends and estimate product sales by conducting marketing tests in Shizuoka. Therefore, economy in Shizuoka is regarded as an epitome of Japan s economy.
3 Strong Economic Base Population:.7 million Ranked 0 th (among 47th) (05, Ministry of General Affairs) Product Shipment Value : 47billion US dollars Ranked th (among 47th ) (06, Ministry of General Affairs) Millions Population (Census) Produt Shipment Value Billion US dollars (year)
4 Concentration of Top-Brand Companies Transport machines and other machines Food Beverage Medicine Medical Device Cosmetics Instrument Plastic model 4
5 Shizuoka with various resources Foods Japanese Tea Flowers Intangiblecultural heritage Washoku Wasabi views of Mt.Fuji from the tea plantation Sake Small sakura-shrimps The number of the best ingredients In Japan 49items Turnout of the best tea in Japan Production of various flowers 704 items 5
6 Most prosperous Food Industry in Japan Shizuoka is the largest producer in Japan. Wasabi Juice Canned tuna Boil in the bag food Mandarin Orange Melon Supplement Tea Bonito Frozen Tuna Shiitake Mushroom 6
7 Regional Vitalization by New Industry Clusters Industrial innovations for the next generation are born in Shizuoka The seeds of growth industries are concentrated in three clusters. Western Region Concentration of Manufacturing Firms Central Region Concentration of new functional ingredients West Central Eastern Region East Total production value of transportation equipment Number in Japan Total production value of food products and beverages Number in Japan Concentration of pharmaceutical and medical equipment makers and a wide range of health-related industries Total production value of pharmaceuticals and medical equipment Number in Japan 7
8 Food Science hills project products Functional materials Teaflavin red pigment component of black tea. Functional material in which molecules of catechin contained in tea leaves are bounded. Inulin water soluble dietary fiber Manufactured using sugar as the raw material for the first time in the world. Nutrition functional food Vitamin A rich juice Nutrients to help maintain the sight of the nighttime and healthy skin and mucous membranes DHA EPA For people with higher cholesterol 8
9 Healthy Life Expectancy of People in Shizuoka Shizuoka prefecture is renowned for the long healthy life expectancy of both men and women Men Women Both Rank Aichi Shizuoka Chiba Rank Shizuoka Gunma Aichi Rank Men/Women Total Shizuoka Aichi Gunma Rank Yamanashi Okinawa Shizuoka Rank Yamanashi Shizuoka Akita Rank Miyazaki Source: MHLW 00, 0 announcement. Men/Women Total was calculated by Shizuoka prefecture (unit: year) Men/Women Total Yamanashi Shizuoka
10 Reasons for the top-class healthy life expectancy Enjoy a rich dietary life based on a wide variety of locally produced food Intangible cultural heritage Washoku Top producer of ingredients (49 ingredients) Highest green tea production in Japan The citizens have the habit of drinking a lot of green tea. 0
11 Focusing on Social Involvement An elderly cohort survey started in 999 (4,000 subjects were followed-up for 0 years) People who had a good habit of physical activity, healthy diet, and social involvement, lived longer 00% Mortality % Mortality 5% 50% 0% None of the factors Physical activity and nutrition + Ssocial involvement (i.e. all factors) Hazard ratio adjusted for sex, age, BMI, and smoking habit Source: Presented at the Tokai Public Health Association, July, 0. (A follow-up survey of 4,000 elderly people)
12 Health Promotion, Anytime, Anywhere Fuji Program Anytime, Anywhere Easy to practice Continuation 9.6% Fu FUdan no seikatu In your daily life Ji JIkkou kanou Easy to practice Physical activity, healthy diet, social involvement Action plan in the above areas Continue for months in a group of
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