The Leading Producer of Wine Industry Information and Events WBM Advertising Planning Guide PRINT ADVERTISING

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1 The Leading Producer of Wine Industry Information and Events WBM 2019 Advertising Planning Guide PRINT ADVERTISING editorial calendar rates & specifications magazine magazine Wines & Vines Directory/Buyer s Guide ONLINE ADVERTISING Rates & Specifications WINE BUSINESS.com Homepage Daily News Targeted Article Pages EVENT SPONSORSHIP WBMevents

2 Largest Market Coverage of All Industry Trade Publications Wine Business Monthly has the largest market coverage among wineries and growers of all wine industry trade publications. 95% of the 330,155,000 cases of wine produced in the U.S. are made by wineries that read Wine Business Monthly Introducing a better way to report circulation: Market Coverage Circulation numbers tell you the number of subscribers. Market Coverage tells you: how many wineries receive Wine Business Monthly the size of those wineries (by annual case production) the average selling price of their wine. Wine Business Monthly is the first in the industry to map readership to the marketplace. We ve built the industry s only database of wineries with production volumes and average bottle price. This allows us to deliver: Largest Market Coverage We know which wineries subscribe to Wine Business Monthly and how much wine they make. So WBM is the only publication that can tell you how much of the market we reach. And the number is staggering: 95% of the 330,155,000 cases of wine produced in the U.S. are made by wineries that read Wine Business Monthly. High Quality Readership We tied our production database to our subscription marketing system. This means that we can focus our subscription marketing efforts by winery size and average bottle price. Buying Power Targeting our subscription marketing efforts to wineries by size and bottle price means you can be sure your ad is reaching wineries that need and have the purchasing power to buy your products and services. Nobody covers the wine industry like The 95% Solution September 10, 2018

3 2019 editorial calendar winemaking grape growing sales & marketing technology & business Special Survey Report *Events in red are produced by *Bonus Distribution january Super Issue Unified Guide, Varietal Focus November 9, 2018 Varietal Focus; Winemaking Trial; Winemaking Products Featured at Unified Vineyard Equipment Featured at Unified; Tasting Room Products Featured at Unified DTC; Technology Products Featured at Unified Unified Symposium february Super Issue Unified Show, WBM 50 December 14, 2018 Winemaking Trial Annual WBM 10 Hot Brands Annual WBM 50 Wine Companies Unified Show; WiVi Central Coast; Oregon Wine Symposium march Vineyard Automation; Winery Equipment Survey Report January 25, 2019 Tank Purchasing; Winemaking Trial; Oak Grain; Cooper Directory; Closure Oxygen Permeability Trial (Groth) Vineyard Automation; Glass Choice for Rosé Energy Efficiency; Technology Trends; Financial Regulations Update SR: Equipment (crushpad) WiVi Central Coast; Central Coast Insights april Packaging/Glass; Barrel Alternatives February 22, 2019 Barrel Fermentation; Cool Products from Unified; Winemaking Trial; Recent Research: Cap Management; Closures Pest & Disease; New Trends in Wine Bottles Legal; Mobile Update; CFO Roundtable: Finance may Barrels & Oak; Innovation+Quality (IQ) Conference Issue Top Innovative Products; Recent Research on Barrels; Barrels Directory; Winemaking Trial: Aging in Concrete Tanks; Tanks; Closures: Oxygen in Winemaking Tasting Rooms; Custom Glass; Fall Wine Sales Shipping & Logistics; March 22, 2019 Innovation+Quality (IQ) Conference; Vineyard Economics Symposium (Napa) june Vineyard Finance; Yeast April 19, 2019 Winemaking Trial: Tank Trials for Pinot Noir; Yeast; Barrels for Pinot Noir; Closures: CQC Update Magnum Bottles Banking: Vineyard Topics; Banking Directory; Energy; SR: Facilities IQ Conference; Lodi Vineyard & Winery Economics; ASEV july Tasting Room Survey Report; Closure Survey Report; Lab Equipment May 17, 2019 Lab Equipment; Winemaking Trial; Seismic Safety for Barrels and Tanks Innovations in Glass Technology Trends; Succession Planning SR: Closures SR: Tasting Rooms august Technology Issue; Closures; Varietal Focus June 21, 2019 Varietal Focus; Winemaking Trial; Portable Tanks; Barrel Inventory Management Pest & Disease; Mark Greenspan Viticulture Sommelier Roundtable: Packaging + Glass Trends Legal; Software Provider Directory; ROI on Technology Investments SR: Technology Wine Industry Technology Symposium; PACK Show september Finance; Budgeting; Capsules & Closures Winemaking Trial; Closure Trends for Sauvignon Blanc; Barrel Pricing Outlook; Tank Availability + Cost Capsules; Availability + Cost of Glass Tasting Room Technology; Budgeting; Banking: Winery Topics; Bank Directory July 26, 2019 Wine Industry Financial Symposium; Winejobs.com Summit october Digital Super Issue Top Wine Industry Leaders; Salary Survey Report; Recruiters How the WBM 50 Make Wine; Winemaking Trial; Barrel Cleaning Update; Winemaker Closure Roundtable; Tank Sanitation Packaging + Glass Case Study Top 50 Wine Industry Leaders; HR Technology; Recruiting; Recruiters Directory SR: Salaries August 23, 2019 Wine Industry Financial Symposium; *Most viewed online issue november Glass; Tanks September 20, 2019 Winemaking Trial; Specialized Tanks; Tank Supplier Directory; Barrels; Amorim Cork Planting Transportation and/or Tariffs for Glass Technology Trends; Financial Symposium Wrap-up SR: Vineyard Rootstock (NVG s conference and tradeshow) december Year-end Wrap Up; Tanks; Barrel Survey Report October 18, 2019 Fermentation Tanks; Winemaking Trial: Closure Oxygen Permeability Trial (by Shug) Mobile Bottling + Glass Top Stories of 2019; Technology Trends; Financial Landscape Outlook SR: Barrels & Oak Throughout the year, news happens. This calendar may change slightly. There may also be other opportunities for Bonus Distribution. Stay Tuned! NOTE: Ad Materials due on the Tuesday after Friday s Ad Space Deadline. September 17, 2018

4 2019 Rates & Specifications ads run in both print & digital editions Agency information, in back. Frequency Discounts: In order for frequency discounts to apply, all advertisements must run within a 12-month period (including the 18x rate). Guaranteed Position: +10%. Positions may be guaranteed for full page ads only. All remaining positions or placements of ads are at the discretion of the publisher. The rates for ads on pages 2, 3, 5, 7, the inside back cover, the back cover and other premium pages, will be Four Color rates regardless of whether the ads are Four Color or Black & White. WBM Ad Rates Frequency full page half page island half page v/h three-eighths quarter page eighth page 1x 3x 7x 12x 18x Four Color $4,539 $4,192 $3,281 $2,860 $2,439 $1,956 Black & White $3,230 $2,916 $1,969 $1,549 $1,128 $646 Four Color $4,217 $3,888 $3,082 $2,705 $2,327 $1,890 Black & White $2,906 $2,643 $1,772 $1,395 $1,017 $581 Four Color $3,653 $3,341 $2,677 $2,362 $2,087 $1,838 Black & White $2,422 $2,187 $1,478 $1,161 $847 $528 Four Color $3,503 $3,220 $2,619 $2,326 $2,028 $1,788 Black & White $2,260 $2,066 $1,378 $1,085 $789 $477 Four Color $3,358 $3,098 $2,527 $2,230 $1,950 $1,720 Black & White $2,099 $1,944 $1,281 $1,007 $733 $451 WBM Ad Sizes (W X H) full page half page island half page v/h three-eighths quarter page eighth page 9.5 x (inset) or x 14 (with bleed) 7 x x 6 or x x x x TRIM SIZE x inches BLEED. Add.125 inch around all edges. Use inset dimension for safety area. WBM File Format:.PDF is the ideal file format. Files should be exact dimension. All colors are CMYK. No crop marks or bleed on fractionals. FULL PAGE (INSET) OR FULL PAGE (BLEED) * 2-page spread 21 x trim, x 14 w/ bleed 1/2 PAGE ISLAND 1/2 PAGE VERTICAL 1/2 PAGE HORIZONTAL 3/8 PAGE VERTICAL 1/4 PAGE REGULAR 1/8 PAGE REGULAR * Please contact your account executive for 2-page spread information Frequency Discounts: Online advertising combines with print advertising for frequency discounts

5 Online Advertising 2019 The Daily News The most powerful branding medium in the wine industry Every working day 250+ times a year Read first thing by every important decision-maker in the industry Have your ad delivered to the inbox of potential customers daily news e MAIL First-read for wine industry professionals 28,000+subscribers More than 28,000+ wine industry professionals have requested to have the day s news sent to their inbox each morning. subscriber demographics by business type winery 27% grower 4% vineyard management 1% } wineries 38% winery & grower 11% } growers 16% by job function (subscribers can list more than one job function) over 4,927 winemakers and 3,516 vineyard managers and 7,179 owners, presidents, general managers subscribe. July 30, 2018

6 Online Advertising 2019 The Daily News Link to Targeted Article Page Link to Targeted Article Page 6 Link to Targeted Article Page December 7, 2018

7 Online Advertising 2019 WINE BUSINESS.com Home Page The leading online news source for the wine industry desktop phone Links to Targeted Article Pages Main Main Right-hand Main Main Right-hand Right-hand Right-hand December 7, 2018

8 Online Advertising 2019 Targeted Article Pages Introducing limited advertising opportunities on the Daily News article page Original wine news reporting plus your ad targeted to your customers On the industry s #1 Daily News Site. We re adding more proprietary news reporting and analysis to the news links that have made WBM s Daily News the #1 most read and respected source. These proprietary stories are featured on the Daily News and the WineBusiness.com Homepage and then jump to our new Article Page for the full story. And there s more: as an added value to both advertisers and readers, ads that appear with stories will be selected from an available ad pool based on a match between story content (e.g. winemaking, grape growing, finance, etc.) and the advertiser s primary business. More relevant for the reader; more relevant for the advertiser. For details, contact Tamara Leon October 2, 2018

9 Online Advertising 2019 Rates & Specifications daily news Home Page WINE BUSINESS.com Targeted Article Pages Ads Average Number of Subscribers: 28,000+ Rates are for one month. delivered every business day. Website Ads: Unique Visitors: 100,000 per month Page Views: 1,000,000 per month Rates are for 15 minutes per hour every hour for one month. Specific content posted on (for example: winemaking, finance, grape growing and others) Get your message in front of targeted customers. Rates are for one month. NEW SIZE! NEW SIZE! NEW SIZE! INLINE RECTANGLE 300 x 250 pixels INLINE RECTANGLE 300 x 250 pixels INLINE RECTANGLE 300 x 250 pixels Location Ad Size (w x h) 300 x 250 pixels Top Position $4,000 2nd Position $3,700 3rd Position $3,500 4th Position $3,500 5th Position $3,250 Main Ad Size (w x h) 300 x 250 pixels Frequency 1x $3,500 3x $3,250 7x $3,000 12x $2,500 18x $2,250 Ad Size (w x h) 300 x 250 pixels Per Month $3,500 6th Position $3,250 7th Position $3,250 Right-hand Ad Size (w x h) Frequency 300 x 250 pixels 8th Position $3,250 1x $1,450 3x $1,400 7x $1,350 12x $1,300 18x $1,250 Full banner size dimensions being phased out, but still available, contact Tamara Leon for details. Custom size dimensions being phased out, but still available, contact Tamara Leon for details. Online File Formats:.jpg,.gif, animated-.gif. We do not accept flash (.swf) or third party tracking. Please keep file size under 50kb. Online Ad Deadlines: Artwork and link must be received 10 days prior to banner start date. September 12, 2018

10 produces industry events that engage winemakers with new trends and technology and where sponsors showcase their products and services. For sponsorship information: contact Tamara Leon, WBMevents C EN T R A L COAST Insights INNOVATION+QUALITY The economic and financial conference for the Central Coast wine industry. The largest gathering of wineries, growers and vendors on the Central Coast. March 12, 2019 Paso Robles centralcoastinsights.com March 13, 2019 Paso Robles Event Center wivicentralcoast.com Lodi Vineyard & Wine UAL A one-of-a-kind forum for ultra premium wineries focused on innovations that advance wine quality. May 22-23, 2019 Silverado Resort & Spa, Napa winebusinessiq.com WINE INDUSTRY Economics SYMPOSIUM TECHNOLOGY June 26, 2019 Wine & Roses, Lodi lodiwinesymposium.com August 2019 Napa Valley wbwits.com SYMPOSIUM CAN T-MISS SPEAKERS & SESSIONS VINES The premier conference covering The economic and financial The only conference focused on vineyard economic and conference for growers and wineries successfully deploying technology financial issues. in Lodi and surrounding regions. solutions in the wine industry. NG NCE May 8, 2019 CIA@Copia, Napa vineyardeconomics.com ns. A day of ackaging challenge. Nicolas Quille Crimson Wine Group Lisa Ehrlich Lisa Ehrlich Consulting Mark Peters G3 Pedro Fernandes Amorim Cork America Rich Bouwer Winery Operations Wrap Your Head Around Alternative Packaging Consolidation in the Supply Chain Consolidation in the Supply Chain Consolidation in the Supply Chain Consolidation in the Supply Chain tville CA & WVPACK WINES & VINES PACKAGING CONFERENCE The premier North American wine packaging event. August 8, 2019 Lincoln Theater, Yountville ING THE INDUSTRY Swvpack.com TOP SUPPLIERS Financial WINE INDUSTRY Alison Crowe, Plata Wine Partners Jordan Kivelstadt, Free Flow Wines/Kivelstadt Cellars Wrap Your Head Around Alternative Packaging Wrap Your Head Around Alternative Packaging Jessica Gaedeke Nielsen Innovation Practice Brad Mayer Precept Wine Packaging that Sells Packaging that Sells A one-of-a-kind gathering for HR managers to connect with their peers to discuss current HR topics and learn from industry experts. SYMPOSIUM Featuring Leslie Sbrocco, host of Check Please! Bay Area, as emcee The premier wine industry conference covering financial, business and strategic issues. October 1-2, 2019 CIA@Copia, Napa wineindustryfinancial.com IT S NOTSeptember TOO LATE4, 2019 REGISTER TODAY! Archer Hotel, Napa winejobssummit.com WBMevents.com

11 WINES & VINES DIRECTORY/BUYER S GUIDE Published each year, the Wines & Vines Annual Directory/Buyer s Guide is the industry standard for pro-viding comprehensive information (over 40,000 industry listings) for the entire North American wine industry. This impressive guide includes the following: BUYER S GUIDE (Available in print and online) 1 Listings of leading indus-try Equipment Suppliers and Service Providers. This section provides expansive category list-ings, enabling you to find with ease and precision exactly the product or service you are looking for. This section is a compilation of the most reliable and trusted supplier companies in the industry, and is where wine industry decision makers turn to make purchasing decisions. 2WINERIES (Available in print and online) Winery listings in the United States, Canada and Mexico, giving you complete information on over 9,000 virtual and bonded winer-ies in North America. Each winery listing includes: address, telephone and fax numbers, and website addresses, personnel contact names with job title, and winery production details. 3GROWERS Section featuring wine grape growers with contact information, top varietals, acres planted and viti-cultural areas. 4DIRECT SHIPPING Direct shipping compliance, outlining required licenses, taxes, distributor relationships, state laws and regulations on wine shipping. 5DISTRIBUTORS An exhaustive list of more than 1,000 distributors by state. 6ESSENTIAL INDUSTRY CONTACTS Including trade, winery and grower associations, U.S. viticultural areas, government agencies, wine competitions, university programs, wine writers, PR companies, custom-crush facilities, industry phone book (online only). Advertising The Wines & Vines Annual Directory/Buyer s Guide is the most reliable where-to-find-it index in the wine industry. It s the place where purchasing decisions are made. Here s why companies like yours use the Annual Directory/Buyer s Guide to reach their cus-tomers and prospects: MULTIPLE COMPANY LISTINGS IN PRINT AND ONLINE By advertising, your company will receive free listings in our print and online Directory/Buyer s Guide in multiple categories. POWER OF PRINT AND ONLINE ADVERTISING Your advertisement can be placed both in print and online and posi-tioned with your company listings to maximize the delivery of your products and services to potential customers. MASSIVE RESOURCE With nearly 800 pages and over 40,000 winery, distributor, association, supplier, product and ser-vice listings, virtually everything in the industry is listed in and sold through the pages of the Annual Directory/Buyer s Guide. PROVEN RECORD, LONG SHELF LIFE Each year, more than 300 successful companies advertise in the Buyer s Guide. Easy to use and built to last, it s referred to year-round and adver-tisements receive repeat exposure to wine industry decision makers. FREQUENCY DISCOUNTS Apply when you make the Annual Directory/ Buyer s Guide part of a complete marketing campaign with Wines & Vines magazine and winesandvines.com. See the Advertising Rates section of this media kit for frequency details. September 13, 2018

12 Online Advertising WINES 2019 & VINES DIRECTORY/BUYER S GUIDE GET THE MOST OUT OF YOUR WINES & VINES BUYER S GUIDE LISTING! 40% of our website traffic is being generated by mobile or tablet users, up from 10% five years ago. As a result, we launched powerful new mobile and search capabilities with our Buyer s Guide Online (BGO). The new Wines & Vines BGO is: Content-driven Search-Focused, Results Oriented Mobile-friendly and enhanced search for all devices Optimized search for users to accurately find your company Improved search engine optimization (SEO), delivering better results on Google and other search engines when purchasing decision-makers are looking for products and services your company offers BUYER S GUIDE LISTINGS Your marketing dollars earn your company enhanced listings in the Buyer s Guide Online, read by more than 30,000 unique visitors each month. 1 PREMIUM SPOTLIGHT LISTING ($1,800/year spent in Buyer s Guide) Logo, video, premium appearance, web link, contact info, employee info, company summary, spec sheets, photos, product reviews, company news, multiple category placement. Company and category searches return spotlight listings first. 1 STANDARD LISTING 2 ($500 - $1,799/year spent in Buyer s Guide) Logo, web link, contact info, employee info, company summary. Company and category searches return standard listings second. 2 3 BASIC LISTING (Free to all industry suppliers) Includes company name and address. Company and category searches return basic listings last. 3 Contact your ad rep to learn more about earning Standard and Premium Buyer s Guide listings. September 12, 2018

13 WINES & VINES DIRECTORY/BUYER S GUIDE 2019 Print Rates & Specifications Ad Rates Frequency full page 2/3 vertical 1/2 island 1/2 v/h 1/3 square 1/4 vertical 1/6 vertical or square 1/8 square 1x 4x 7x 13x 20x 4 Color $3,998 $3,402 $3,361 $3,244 $2,938 $2,652 $2,489 $2,270 2 Color $2,642 $2,132 $2,020 $1,811 $1,515 $1,270 $1,035 $898 Black & White $2,264 $1,754 $1,637 $1,433 $1,132 $893 $658 $520 4 Color $3,830 $3,320 $3,254 $3,091 $2,672 $2,621 $2,270 $2,224 2 Color $2,448 $1,913 $1,811 $1,652 $1,367 $1,178 $938 $852 Black & White $2,066 $1,530 $1,433 $1,275 $989 $796 $561 $474 4 Color $3,636 $3,239 $3,131 $2,984 $2,662 $2,576 $2,259 $2,188 2 Color $2,234 $1,800 $1,714 $1,515 $1,280 $1,132 $893 $816 Black & White $1,856 $1,423 $1,331 $1,132 $903 $750 $515 $434 4 Color $3,402 $3,080 $3,004 $2,851 $2,647 $2,489 $2,234 $2,152 2 Color $1,979 $1,642 $1,571 $1,418 $1,204 $1,040 $852 $770 Black & White $1,601 $1,265 $1,199 $1,040 $826 $663 $474 $388 4 Color $3,050 $2,856 $2,672 $2,555 $2,417 $2,234 $2,066 $1,933 2 Color $1,811 $1,510 $1,494 $1,316 $1,122 $969 $801 $719 Black & White $1,433 $1,132 $1,112 $933 $745 $602 $423 $342 Ad Sizes (W X H) full page 2/3 vertical 1/2 island 1/2 v/h 1/3 square 1/4 vertical 1/6 vertical or square 1/8 square WBM File Format:.PDF is the ideal file format. Files should be exact dimension. All colors are CMYK. No crop marks or bleed on fractionals x (inset) or 8.75 x (with bleed) 4.75 x x x (vertical) or x (horizontal) 4.75 x x x (vertical) or 3.5 x 3.25 (square) 3.5 x Premium Placement (full page only) Back Cover Inside Front Cover Inside Back Cover Tab Divider 1X $5,400 $5,335 $5,210 $4,680 4X $5,095 $4,970 $4,900 $4,520 7X $4,985 $4,815 $4,700 $4,335 13X $4,770 $4,595 $4,505 $4,115 20X $4,295 $4,140 $4,060 $3,780 September 13, 2018

14 The fine print Agency Commission for both print and banner advertising 15% of gross billing allowed to recognized agencies, provided: order is placed and paid for by agency. advertiser s material is prepared in accordance with Wine Business Monthly s production specifications. account is paid within 30 days of invoice date. The agency and the advertiser are jointly and separately liable for payment. It is agreed that the publisher has the right to seek payment from the advertiser in the event of non-payment within 30 days by the agency or authorized representative. General Statement The Publisher will not be liable for any error in any advertisement published unless a proof of the advertisement is requested in writing by the advertiser and returned to the Publisher s office in a timely manner with corrections plainly noted thereon. In that case, the Publisher s liability for any error or omission so noted that is not corrected shall not exceed the cost of the portion of the advertisement occupied by such error. Claims must be in writing within seven days of publication. Rates, premiums, specifications, color and dates subject to change; color and positioning subject to availability. The Publisher is not liable for any failure to publish or circulate all or any part of any issue because of circumstances beyond its control. In no case shall Publisher s liability exceed the cost of the advertisement. The Advertiser and/or its Agency will indemnify and hold the Publisher harmless from any loss or expense resulting from claims or suits for defamation, libel, violation of right of privacy, plagiarism, copyright infringement, unfair competition, unfair trade practices and infringement of trademarks, trade names or patents. Shipping Instructions ELECTRONIC SUBMISSION. For files less than 20mb: compressed attachments to katie@winebusiness.com For files more than 20mb: Upload compressed files via wbmads.winebusiness.com Pass Code: wbm link via cloud-based file transfer service. (i.e., DropBox, WeTransfer, Hightail) Or submit contents on CD to: Wine Business Monthly c/o Katie Kohfeld 35 Maple Street Sonoma CA Other ADVERTISER SERVICES. We offer design and production services for your advertising. Please contact your account executive for rates. INSERTS. A variety of placement options are available for your pre-printed advertising inserts. Please contact your account executive for information. CANCELLATION POLICY. Ads will run consecutively on multiple issue contracts unless otherwise agreed to. Prior month s ad will be repeated unless new copy is supplied by deadline. All cancellations must be in writing and received by the publisher no later than 15 days prior to deadline. Non-fulfillment of contract terms will subject advertiser to retroactive charges at the lowest frequency rate. Publisher s liability will not exceed the cost of the ad space. ARTWORK POLICY. All artwork produced by the publisher remains the property of the publisher. COPY ACCEPTANCE. All advertising is accepted subject to approval by publisher. All advertisements are accepted and published upon the representation that the agency and/or advertiser is authorized to publish the entire contents and subject matter of the advertisement. TERMS. Payment must accompany all copy unless credit has been established. Terms for approved credit accounts: Net 10 days from publication. Accounts can earn a 4% discount by prepaying for multiple insertion orders before first publication date. The processing charge for returned checks is $20 per item. Past due accounts subject to a finance charge of 1.5% per month (18% per year). Past due accounts subject to cancellation. Publisher reserves the right to hold advertiser and/or its agency jointly liable for balances due. July 30, 2018