GREAT EXPECTATIONS FOR THE AMERICAS. CarneTec and Meatingplace Deliver the Largest and Fastest Growing Markets

Transcription

1 GREAT EXPECTATIONS FOR THE AMERICAS CarneTec and Meatingplace Deliver the Largest and Fastest Growing Markets

2 MEAT PROCESSORS FROM CANADA TO ARGENTINA RAMP UP TO MEET GLOBAL DEMAND AS GLOBAL DEMAND FOR MEAT AND POULTRY RISES, countries in the Americas have increased production. Suppliers looking to increase their sales among meat processors have great expectations for the Americas, where 51% of the world s beef and veal, 46% of the world s poultry and 18% of the world s pork is produced. Meatingplace covers the $127 billion processing market in the U.S. and Canada, while CarneTec reaches Latin American processors who combined represent $136 billion of the global meat and poultry market. MEAT PRODUCTION IN THE AMERICAS 51% OF THE WORLD S BEEF AND VEAL OF 46% THE WORLD S POULTRY OF 18% THE WORLD S PORK

3 $ 127 GLOBAL BEEF AND VEAL PRODUCTION Billion U.S. and Canada 2 % Canada 29 % Latin America 20 % 26 % Other United States 11 % China 13 % EU-27 TOTAL: 59,001 MT CWE $ 136 Billion Latin America 1 % Canada GLOBAL POULTRY PRODUCTION 21 % United States 24 % Latin America 2 % Canada 11 % Other GLOBAL PORK PRODUCTION 10 % United States 21 % EU-27 6 % Latin America 28 % Other 12 % EU % China 50 % China TOTAL: 89,657 MT CWE TOTAL: 109,310 MT CWE

4 REACH THE $ 127 BILLION U.S. AND CANADIAN MEAT PROCESSING MARKET IN MEATINGPLACE U.S. and Canadian meat processors share a passion for feeding the world their best, safest and most affordable protein products. Meatingplace is where they come together to learn how to face the challenges of changing consumer demand, regulations, technology, and food safety. They seek out market opportunities and learn from one another. How they manage it all, is the difference between success and failure. Meatingplace editors have their backs. A diet of relevant and accurate news, insights behind key trends; and new technology keeps them ahead of the curve. We don t just report on the industry, we re part of it. 32,002 * * * UNIQUE PAGE IMPRESSIONS BROWSERS PER MONTH SUBSCRIBERS 25% MORE THAN THE NEAREST COMPETITOR MORE THAN 76,000 MORE THAN 521, JESSE H. NEAL AWARDS** **Source: June 2016 Meatingplace BPA BRAND REPORT **Jesse H. Neal Award for excellence in business-to-business journalism. More than five times the number of page impressions per month than the nearest competitor

5 MAKE AN IMPRESSION WITH MEAT AND POULTRY PROCESSORS WHO ARE HUNGRY FOR SOLUTIONS IN MEATINGPLACE. FIND THE RIGHT MIX Meatingplace Integrated Marketing Options MAGAZINE Meatingplace magazine helps readers make a better meat product, build a better community, and forge a stronger processing industry. WEBSITE Meatingplace.com is the online hub for North American meat and poultry processors. A wealth of multimedia content encourages interaction. NEWSLETTERS Meatingplace NewsMakers AM NewsMakers PM are twicedaily newsletters that keep processors abreast of market changes. MAGAZINE CIRCULATION COMPARISSON 35K 25K 10K 0 32,002 25,020 25,500 Meatingplace Meat & Poultry The National Provisioner Source: BPA BRAND REPORTS, June % more circulation than the nearest competitive publication MAGAZINE PREFERENCE 60% 30% 0 5% 57% Meatingplace 27% Meat & Poultry Which magazine do you feel does the best job of covering your industry? % of respondents receiving each publication 12% The National Provisioner Source: 2016 Meat and Poultry Industry Magazine Readership Study, Irwin Broh Research over the nearest competition 5% Watt Poultry USA Readers prefer Meatingplace by a 2:1 margin Meatingplace Blogs is a daily e-newsletter providing insightful commentary from industry thought leaders. Processing Solutions is a weekly newsletter packed with technical information for plant operations, R&D, QA/QC, packaging engineers and other specialists. WEBSITE PAGE IMPRESSIONS COMPARISON 550K 350K 200K 0 521,273 95,819 32,628 Meatingplace Meat & Poultry The National Provisioner Source: BPA BRAND REPORTS, June x Meatingplace.com delivers more than five times the number of page impressions per month than the closest competitor.

6 REACH THE $136 BILLION LATIN AMERICAN MEAT AND POULTRY MARKET IN CARNETEC Latin American meat and poultry processors are hungry for technical know-how to increase yield; save money and manpower; fulfill quality guidelines and develop new products. CarneTec sustains them with news and information delivered online and in print in the language they prefer Portuguese in Brazil and Spanish in the rest of Latin America. CarneTec editors and contributors combine years of industry experience with journalistic talent to ensure useful and engaging content to help Latin American processors capture an increasing share of the global market. MILLION TONS OF MEAT AND POULTRY MORE MEAT PRODUCED THAN THE U.S. OR EUROPE IN PUBLICATION 6,000 SPANISH 4,000 PORTUGUESE WEBSITE SUBSCRIBERS PRINT SUBSCRIBERS PUBLISHED IN AND

7 FIND THE RIGHT MIX CarneTec s Integrated Marketing Options MAGAZINE CarneTec provides Latin American processors with news, technical know-how and market insights to improve operations and build their business. Portuguese and Spanish editions reach more than 6,000 processors including guaranteed distribution of at least one copy in every federally inspected meat and poultry plant in Mexico (TIF) and Brazil (SIF). WEBSITES CarneTec.com and CarneTec.com.br CarneTec.com (Spanish) connects a community of Latin American processors in Mexico, the Caribbean, Central and South America. CarneTec.com.br offers Brazilian processors access to the same mix of technical content plus daily news written specifically for Brazil. NEWSLETTERS Notícias da Indústria is a daily news update for Brazilian processors, published in Portuguese. Noticias de la Industria provides twice-weekly news updates for the rest of Latin America in Spanish. CarneTips/CarneDicas is a weekly e-newsletter featuring technical articles, new products and supplier news. CarneTec Blogs (Spanish) offers insightful commentary from industry thought leaders including Dr. Christine Alvarado, Dr. Luis Moreno and Belisario Eyzaguirre-Rojas. SPANISH LATIN AMERICA $57 Billion* REACH LATIN AMERICAN MEAT PRODUCERS WHO REPRESENT: 29% OF THE WORLD S BEEF AND VEAL 24% OF THE WORLD S POULTRY 6% OF THE WORLD S PORK LATIN AMERICAN MEAT AND POULTRY PRODUCTION Beef, Veal, Pork, Million Chicken,Turkey Tons Brazil Mexico Argentina Colombia Chile Venezuela Uruguay Paraguay Other Total SOURCE: USDA LATIN AMERICA $ 136 Billion* BRAZIL $ 79 Billion* *In U.S. Dollars

8 EXPECT MORE FROM THE AMERICAS MTG Media Group 1415 N. Dayton Street Chicago, IL Bill Kinross VP, Group Publisher Phone: Mike Walsh Senior Account Executive Phone: Jim Shannon Senior Account Executive Phone: Karen Moriarty Account Executive Phone: Meatingplace and CarneTec magazines, websites and enewsletters help you reach all major meat producing countries of the Western hemisphere. Armed with detailed information on our audiences and content related to your product, Meatingplace and CarneTec can help you craft your message, identify and reach your key targets within these growing markets. With an array of mediums to communicate your message in the most effective way possible, Meatingplace and CarneTec can help you find the right mix, with magazines to build your brand and website registration that provides measureable results. Rob Brockley Account Executive Phone: De Luca Filho Latin America Sales Director Phone: +55 (11)