10 TH Anniversary

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Darleen Barnett
5 years ago
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1 10 TH Anniversary w w w. l o n g n o w. o r g

2 L a n g h e L ong Now is a Langhe Doc crafted with Barbera and Nebbiolo grapes, two varietals that blend perfectly. Its colour is intense ruby red, almost violet and its name is very international, having departed in from Piedmont and landed in California, passing through the web and back home, with a stop-over in London, attended by a name that sounds of world: LONG NOW. Treiso, a bunch of houses and land lots a few steps away from Barbaresco. Here we have been producing wine with passion and commitment for two generations. 2

3 L o n g N o w San Francisco, the metropolis at sixty kilometres far from Napa Valley where the Long Now Foundation is located. Here a group of hi-tech scientists, together with Stewart Brand, cultural pioneer and trained biologist, to make us reflect upon the frenzied rhythms of the daily life which prevent us from reasoning about long time, have created a clock which operates by the changing seasons. It advances at the rhythm of one stroke a year, tolls every millennium and measures time per centuries. It will measure time for the next ten thousand years. A knowledgeable clock that will hand down cultural memories in every language to future generations through a built-in library. Continuous evolution in every field of human knowledge, namely technology and digital developments and things that we can hardly imagine today, such as solar energy, aquatic, geothermic and mental powers will feed it. This long term thinking monument, thanks also to the interest of another high tech genius, Jeff Bezos (Ceo of Amazon), is under construction on a mountain in Texas. The first prototype is displayed in the Science Museum of London. 3

L a n g h e In a warm evening of a far away June, we noticed a website with a curious, intriguing name: www.longnow.org, a name that immediately caught our attention.

4 L a n g h e In a warm evening of a far away June, we noticed a website with a curious, intriguing name: a name that immediately caught our attention. Using the bottle to communicate the clock seemed only natural. After all, the concept is very simple: in wine there is time. And around this idea, traditions integrate with technology in a movement that stimulates the mind. Computers have touched the earthy spaces and material things have made contact with virtual worlds: music has elegantly made room for itself. 4

L o n g N o w I cannot imagine the future, but I care about it. I know I am a part of a story that starts long before I can remember and continues long beyond when anyone will remember me.

5 L o n g N o w I cannot imagine the future, but I care about it. I know I am a part of a story that starts long before I can remember and continues long beyond when anyone will remember me. I sense that I am alive at a time of important change, and I feel a responsibility to make sure that the change comes out well. I plant my acorns knowing that I will never live to harvest the oaks. Danny Hillis, a polymath inventor, computer engineer, and designer, inventor and prime genius of the Clock. photo by Stephen Johnson, courtesy of the Long Now Foundation 5

6 L a n g h e From the left Giorgio Pelissero, Brian Eno, Cristina Pelissero. Brian Eno, historical founder of Roxy Music who worked, among others, with David Bowie and Talking Heads, U2 producer and remarkable researcher, after moving to the USA and realizing that the word now had a more complete meaning in London than in New York, gave the foundation its name. The Long now is a period of time of years, assuming the starting point with the birth of agriculture and civilization as we know it. With all his helpfulness, in March Eno shared our project, offering five experimental sound tracks emulating the cuckoo of the clock, to feel wine to the sound of time. This is the slow time that pervades nature and influences seasons, plants, people s souls and the personality of wine. This is the time winemakers know very well and love very much: the time of the vineyards and cellars and of the art of waiting. 6

7 L o n g N o w 7

L a n g h e Years of research, attentive care and patience must elapse before a vine is ready to offer a quality product and still more years before it is ready to give its best.

8 L a n g h e Years of research, attentive care and patience must elapse before a vine is ready to offer a quality product and still more years before it is ready to give its best. A long time that makes people talk and work. Every now and then a label states the year a wine should be drunk, suggested by the winemaker. Every time an enthusiastic wine lover tastes a wine he / she enquires on how long the wine should remain in the bottle. To the traditional wine auctions, more events must be added such as the wine banks and the futures business, not to mention the wine shops that stock huge quantities to sell at the right time. Long Now. Is a conceived wine, the result of the blend of two of the vines that are making the history of our land. A contemporary taste project, treasured in a typical Albeisa bottle. 8

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L a n g h e One of the most beautiful memories of my life goes back to the early nineties, when I was in a restaurant in Paris with a group of friends from Langa In, a winemakers group.

10 L a n g h e One of the most beautiful memories of my life goes back to the early nineties, when I was in a restaurant in Paris with a group of friends from Langa In, a winemakers group. We had been invited by Mr. Alain Dutournier, owner of the Restaurant Carré des Feuillanes and were having a great time, as we usually did when taking our wine with us to make it known around the world. On that unforgettable occasion, we tried unforgettable wines and ended the dinner with a bottle labelled 1929, my father s year of birth. I do not pretend Long Now gives you in thirty years the same sensations I felt when tasting that wonderful wine, but I like to think that it may very well happen. But, of course, I assume that whenever you drink it, young or after long years of patient wait, it will give you moments of peace, tranquillity and joy. Giorgio Pelissero 10

11 L o n g N o w T E C H N I C A L C H A R T Name: LONG NOW Production zone: Villages of Treiso and Neviglie Variety: 50% Barbera 50% Nebbiolo First year of production: Total bottles produced: Type of maceration: the two varietals macerate separately in stainless steel vats at controlled temperature for days in the case of Nebbiolo and for days in the case of Barbera. Ageing: in small new oak barrels (which constitute 70 to 80 %) for almost 18 months; then it is bottled and rests for about 12 months before marketing. Its colour is intense ruby red, almost violet, with considerably marked hues and visual deepness. There is richness of perceptions in the nose, with notes of raspberries, blackberries, ripe plums and black currant harmoniously mixed with ethereal perceptions of vanilla that add to the wide spectrum of scents. It has a rich and structured body that explodes in the mouth. There is a strong and well balanced tannic sensation pairing the acidity, which makes it both soft and structured and with a long aftertaste. CAMPAIGN SUPPORTED BY REGULATION EC N. 1234/07 11

12 w w w. l o n g n o w. o r g L a n g h e Denominazione di Origine Controllata Pelissero Azienda Agricola Vitivinicola - Treiso - Italia Tel Fax

Azienda Agricola NADA GIUSEPPE

Azienda Agricola NADA GIUSEPPE Via Giacosa 12/a 12050 Treiso (CN) Italia Tel & Fax 0173 638110 www.nadagiuseppe.it enrico@nadagiuseppe.it Albo professionale CN 4230 IB 0048 Partita IVA 00682300041 Introduction