Brand Identity Guide V11

Transcription

1 Brand Identity Guide V11

2 a Introduction Linfield College Logo An old English proverb says Great oaks from little acorns grow. So, when you think about it, an acorn makes the perfect visual representation for what we believe in namely transforming our students into well-rounded, whole people. It also fits nicely with our slogan: The power of a small college. Those acorns, they re amazing little things. Which is why we ve developed our new, institution-wide brand using the acorn symbol. As we seek not only to present a consistent and meaningful expression of the character that defines Linfield College, but also to unify college-wide communication efforts, the acorn will represent the public perception of Linfield College. Why a new logo at all? At our last survey, some faculty reported three different letterheads at their disposal (confusing internally), and a nine-year history that saw seven different business card styles (confusing externally). Pair that reality with the backdrop of a radically changing higher education sector and our place within that sector as a small, private liberal arts college and it is time we clarified and defined what makes Linfield College special and differentiates us from other colleges and universities. More than ever, it is imperative to shape a consistent and accurate public perception of our unique identity. Linfield College is small. Unabashedly though, because like the acorn, great potential lies within. We ve created a unique, close-knit environment where students from different backgrounds and disciplines are encouraged to learn. Grow. Explore. And thrive. A supportive, smaller community where everyone can collectively help one another succeed.

3 b Introduction Brand Positioning, Brand Promise, & Brand Character Our Brand Position: Small Is Better Brand positioning is intentionally defining what a brand stands for and how it compares with competing brands. When thinking of Linfield College, we want to be known for the strength we derive from our size and for the attributes which attract students to a small college: A close-knit environment where professors know their students. A wide range of studies and academic options. A compelling International Study Abroad Program. Diverse athletic and extracurricular activities. A connection between academics and the real world. Successful alumni who make a difference. Our Brand Promise: The Power of a Small College Brands are essentially a reputation built on promises made and kept. Being a small college doesn t guarantee that prospective students will choose to enroll or even apply or that donors will choose to get involved. But because we ve created a supportive community where everyone can collectively help one another succeed, be it in the classroom, while studying abroad or on the playing field, we can deliver on the promise of the benefits a small college offers. Our Brand Character: Small is an advantage, not a weakness We have intentionally crafted a small, supportive community that is friendly and welcoming, caring and nurturing; where the students are athletic and active, hard-working and studious; from which graduates leave as well-rounded, whole people the kind of people who can have an impact on their local community and their world.

4 Brand Identity Guide V11 Table of Contents Introduction a Introduction & Rationale of Linfield College Logo b Rationale of Brand Positioning, Brand Promise & Brand Character Section 1: Logo Configurations 1 Linfield College Logos: Configurations & Elements 2 Linfield College Logo Color Use: Light Backgrounds with Tagline 3 Linfield College Logo Color Use: Light Backgrounds without Tagline 4 Linfield College Logo Color Use: Dark Color Backgrounds with Tagline 5 Linfield College Logo Color Use: Dark Color Backgrounds without Tagline 6 Acorn Seal & Color Use 7 Linfield Wildcats Logos: Configurations & Elements 8 Linfield Wildcats Logos: Individual Team Descriptors 9 Wildcats Logo Color Use: Light Backgrounds 10 Wildcats Logo Color Use: Dark Color Backgrounds 11 Wildcats Logotype Color Use: Light Backgrounds 12 Wildcats Logotype Color Use: Dark Color Backgrounds 13 Wildcats & L Symbols Color Use: Light & Dark Backgrounds 14 Color Specifications Examples of incorrect logo usage Section 2: Applications Stationery system (business card, letterhead, #10 envelope) 27 Linfield College Logo with Individual School Descriptors 28 Department, Group, Event Names in Relation to the Linfield College Logo 29 Secondary Typography 30 Outdoor Pole Banner Examples 31 Apparel Examples: Sweatshirts 32 Primary Indentification Signage Examples 33 Building Indentification Signage Examples 34 signatures Website page examples Collateral system examples 43 Brand Photography 44 Print Advertising examples

5 Brand Identity Guide V Section 1 Logo Configurations

6 1 Linfield College Logos Configurations & Elements Shown on this page are the approved configurations and elements for the various Linfield College logos. The preferred configurations are LC1 and LC2. Alternatives LC3 and LC4 are recommended for narrow, horizontal formats, and LC5 and LC6 for vertical formats. The acorn symbol (LC7) and college seals (LC8-9B) may also be used as secondary identity graphics or for these specifics departments. For digital art files, you may extract art directly from this PDF, but please modify the color mode from the existing CMYK values as needed. See page 14 for color specifications. For questions, contact Candido Salinas, ext. 2280, or Holly Douglas, ext. 2499, LC1 LC2 LC3 LC4 LC6 LC7 LC8 LC9 LC9B LC9C

7 2 Logo Color Use Light Backgrounds With Tagline Shown on this page are the approved color configurations for the Linfield College logo with the tagline on light color backgrounds. The preferred configurations are LC10 and LC11. The red and purple logo is recommended for general communications, while the gold and purple alternative is recommended for special announcement, invitations and events. When only one color is available, any of the additional alternatives may be used. For digital art files, you may extract art directly from this PDF, but please modify the color mode from the existing CMYK values as needed. See page 14 for color specifications. For questions, contact Candido Salinas, ext. 2280, or Holly Douglas, ext. 2499, LC10 LC11 LC12 LC13 LC14 LC15 LC16

8 3 Logo Color Use Light Backgrounds Without Tagline Shown on this page are the approved color configurations for the Linfield College logo without the tagline on light color backgrounds. The preferred configurations are LC17 and LC18. LC17 is recommended for general communications, and LC18 is recommended for special announcements, invitations events and signage. When only one color is available, any of the additional alternatives may be used. For digital art files, you may extract art directly from this PDF, but please modify the color mode from the existing CMYK values as needed. See page 14 for color specifications. For questions, contact Candido Salinas, ext. 2280, or Holly Douglas, ext. 2499, LC17 LC18 LC19 LC20 LC21 LC22 LC23 LC24

9 4 Logo Color Use Dark Color Backgrounds with Tagline Shown on this page are the approved color configurations for the Linfield College logo with the tagline on dark color backgrounds. The preferred configurations are LC25, LC26 and LC30. LC25 is recommended for general communications, and LC25 and LC30 are recommended for special announcements, invitations and events. When only one color is available, any of the additional alternatives may be used. For digital art files, you may extract art directly from this PDF, but please modify the color mode from the existing CMYK values as needed. See page 14 for color specifications. For questions, contact Candido Salinas, ext. 2280, or Holly Douglas, ext. 2499, LC25 LC26 LC27 LC28 LC29 LC30 LC31 LC 32

10 5 Logo Color Use Dark Color Backgrounds without Tagline Shown on this page are the approved color configurations for the Linfield College logo without the tagline on dark color backgrounds. The preferred configurations are LC33, LC34 and LC38. LC33 is recommended for general communications, and LC34 and LC38 are recommended for special announcements, invitations and events. When only one color is available, any of the additional alternatives may be used. For digital art files, you may extract art directly from this PDF, but please modify the color mode from the existing CMYK values as needed. See page 14 for color specifications. For questions, contact Candido Salinas, ext. 2280, or Holly Douglas, ext. 2499, LC33 LC34 LC35 LC36 LC37 LC38 LC39 LC 40

11 S O C I E T Y 1858 SOCIETY 6 Acorn & Seal Color Use Light & Dark Color Backgrounds Shown on this page are the approved color configurations for the Linfield acorn and seals on light and dark color backgrounds. The preferred configurations for the acorn symbol are LC41, LC43, LC47 and LC48. The preferred configurations for the seals are LC52, LC54, LC56 and LC59. Any of the additional alternatives for the acorn symbol and seals may also be used as appropriate. These guidelines also apply to the Office of the President seal (LC9) and additional department seals as per LC9B-C on page 1. For digital art files, you may extract art directly from this PDF, but please modify the color mode from the existing CMYK values as needed. See page 14 for color specifications. For questions, contact Candido Salinas, ext. 2280, csalinas@linfield.edu or Holly Douglas, ext. 2499, hdouglas@linfield.edu. LC41 LC42 LC43 LC44 LC45 LC46 LC47 LC48 LC49 LC50 LC51 LC52 LC53 LC54 LC54B LC55 LC56 LC57 LC58 LC59 LC60 LC SOCIETY

12 7 Linfield Wildcats Logos Configurations & Elements Shown on this page are the approved configurations and elements for the various Linfield Wildcats logos. In general, WC1 is preferred using both the Wildcats symbol and logotype, although any of the additional alternatives may be used. Individual teams may choose to use either the block L (LC14) or the script L (LC15), but not both. Also note that the logos using the Linfield College block letters should only be used to identity Linfield College athletics and not as a substitute for the primary college logos shown on page 1. For digital art files, you may extract art directly from this PDF, but please modify the color mode from the existing CMYK values as needed. See page 14 for color specifications. For questions, contact Candido Salinas, ext. 2280, csalinas@linfield.edu or Holly Douglas, ext. 2499, hdouglas@linfield.edu. WC1 WC 2 WC3 WC4 WC5 WC6 WC 7 WC 8 WC 9 WC10 WC 11 WC 12 WC13 WC 14 WC 15

13 8 Linfield Wildcats Logos Shown on this page are the approved configurations and elements for the various Linfield Wildcats logos Individual Team Descriptors with team descriptors. In general, the full vertical configuration as shown in WC16 is preferred although any of the additional alternatives may be used. The example WC17 is recommended for horizontal formats and WC18 when only typography is desired. Please note that examples WC19 through WC29 may be re-configured as horizontal logos as per WC17, and also used only as typography as per WC18. For digital art files, you may extract art directly from this PDF, but please modify the color mode from the existing CMYK values as needed. See page 14 for color specifications. For questions, contact Candido Salinas, ext. 2280, or Holly Douglas, ext. 2499, WC16 WC17 WC18 X 1/2 X X WC19 WC20 WC 21 WC 22 WC 23 WC24 WC 25 WC 26 WC 27 WC28 WC 29

14 9 Wildcats Logo Color Use Shown on this page are the approved color configurations for the Linfield Wildcats logo with and without White & Light Backgrounds team descriptors on white and light color backgrounds. The preferred configurations are WC30 and WC33, using all three colors in the logos. WC31 and WC34 are recommended when only two colors are available. When only one color is available, any of the additional alternatives may be used. For digital art files, you may extract art directly from this PDF, but please modify the color mode from the existing CMYK values as needed. See page 14 for color specifications. For questions, contact Candido Salinas, ext. 2280, or Holly Douglas, ext. 2499, WC30 WC31 WC32 WC33 WC34 WC 35 WC 36 WC37 WC 38 WC 39 WC40 WC 41

15 10 Wildcats Logo Color Use Shown on this page are the approved color configurations for the Linfield Wildcats logo with and without Dark Color Backgrounds team descriptors on dark color backgrounds. The preferred configurations are WC42, WC45, WC48, WC51, WC54, WC57, WC60 and WC63, using all three colors in the logos. WC43, WC46, WC49, WC52, WC55, WC58, WC61 and WC64 are recommended when only two colors are available. When only one color is available, any of the additional white alternatives may be used. For digital art files, you may extract art directly from this PDF, but please modify the color mode from the existing CMYK values as needed. See page 14 for color specifications. For questions, contact Candido Salinas, ext. 2280, or Holly Douglas, ext. 2499, WC42 WC43 WC44 WC45 WC46 WC47 WC48 WC49 WC50 WC51 WC52 WC53 WC54 WC55 WC56 WC57 WC58 WC59 WC60 WC61 WC62 WC63 WC64 WC65

16 11 Wildcats Logotype Color Use Light Backgrounds Shown on this page are the approved color configurations for the Linfield Wildcats logotypes on light color backgrounds. The preferred configurations are WC66, WC67, WC68, WC81, WC82 and WC83, using two colors in the logotypes. When only one color is available, any of the additional alternatives may be used. For digital art files, you may extract art directly from this PDF, but please modify the color mode from the existing CMYK values as needed. See page 14 for color specifications. For questions, contact Candido Salinas, ext. 2280, or Holly Douglas, ext. 2499, WC 66 WC 67 WC68 WC 69 WC 70 WC71 WC 72 WC 73 WC74 WC 75 WC 76 WC77 WC 78 WC 79 WC80 WC 81 WC 82 WC83 WC 84 WC 85 WC86 WC 87 WC 88 WC89 WC 90 WC 91 WC92 WC 93 WC 94 WC95

17 12 Wildcats Logotype Color Use Dark Color Backgrounds Shown on this page are the approved color configurations for the Linfield Wildcat logotypes on dark color backgrounds. The preferred configurations are WC96, WC98, WC100, WC102, WC104, WC106, WC108, WC110, WC112, WC114, WC116, WC118, WC120, WC122, WC124, WC126, WC128, WC130, WC132, WC134, WC136, WC138, WC140 and WC142, using two colors in the logotypes. When only one color is available, any of the additional alternatives may be used. For digital art files, you may extract art directly from this PDF, but please modify the color mode from the existing CMYK values as needed. See page 14 for color specifications. For questions, contact Candido Salinas, ext. 2280, or Holly Douglas, ext. 2499, WC 96 WC 97 WC 98 WC 99 WC 100 WC 101 WC 102 WC 103 WC 104 WC 105 WC 106 WC 107 WC 108 WC 109 WC 110 WC 111 WC 112 WC 113 WC 114 WC 115 WC 116 WC 117 WC 118 WC 119 WC 120 WC 121 WC 122 WC 123 WC 124 WC 125 WC 126 WC 127 WC 128 WC 129 WC 130 WC 131 WC 132 WC 133 WC 134 WC 135 WC 136 WC 137 WC 138 WC 139 WC 140 WC 141 WC 142 WC 143

18 13 Wildcats & L Symbols Color Use Shown on this page are the approved color configurations for the Linfield Wildcats and L symbols on light Light & Dark Backgrounds WC167, WC174 and WC181, using all three colors in the logos. WC145, WC161, WC168, WC175 and and dark color backgrounds. The preferred configurations for the Wildcats symbols are WC144, WC160, WC182 are recommended when only two colors are available. The preferred configurations for the L symbols are WC150, WC155, WC163, WC165, WC170, WC172, WC177, WC179, WC184 and WC186. When only one color is available for either the Wildcats symbol or the L symbols, any of the additional alternatives may be used. Individual teams may choose to use either the block L or the script L, but not both. WC144 WC145 WC146 WC147 WC148 WC149 WC150 WC151 WC152 WC153 WC154 WC155 WC156 WC157 WC158 WC159 WC160 WC161 WC162 WC163 WC164 WC165 WC166 WC167 WC168 WC169 WC170 WC171 WC172 WC173 WC174 WC175 WC176 WC177 WC178 WC179 WC180 WC181 WC182 WC183 WC184 WC185 WC186 WC187

19 14 Color Specifications Shown on this page are color specifications for the colors assigned to the various Linfield College and Wildcats logos. Specifications are provided for spot, process, web safe and RGB applications. Please take special note that there are two versions for the red color. #3 is used for logo elements on white and light backgrounds, and #4 on purple and black backgrounds. Do not use this page for color matching. Refer to a Pantone swatch book or the formulas outlined on this page. 1 Purple 2 Spot (Pantone) Specifications Pantone 269 Process (cmyk) Specifications c:78% m:100% y:0% k:33% Web Safe Formula r:70, g:22, b:107 Gold Spot (Pantone) Specifications Pantone 871 Process (cmyk) Specifications c:20% m:25% y:60% k:10% Web Safe Formula bbaa77 r:188, g:166, b:112 3 Red (for white and light backgrounds) 4 Spot (Pantone) Specifications Pantone 200 Process (cmyk) Specifications c:0% m:100% y:63% k:12% Web Safe Formula dd1144 r:211, g:18, b:69 Red (for use on purple backgrounds) Spot (Pantone) Specifications Pantone 199 Process (cmyk) Specifications c:0% m:100% y:62% k:0% Web Safe Formula ee1144 r:236, g:23, b:79 5 Gray Spot (Pantone) Specifications Pantone Cool Grey 3 6 Cream (for paper simulation) Process (cmyk) Specifications c:0% m:0% y:6% k:1% Process (cmyk) Specifications c:0% m:0% y:0% k:17% Web Safe Formula ffffee Web Safe Formula dddddd r:252, g:250, b:237 r:216, g:216, b:216 7 Gray (for text) Process (cmyk) Specifications c:0% m:0% y:0% k:80% Web Safe Formula r:88, g:89, b:91

20 15 Incorrect Logo Use Linfield College Shown on this page are possible incorrect uses of the Linfield College logo. Always use current, approved logos; do not use previous, out-of-date logo versions. In general, do not change or add to the logo elements or configuration in any way. Do not use old, discontinued Linfield College logos Do not use old, discontinued Linfield College logos Do not separate the Linfield logotype and tagline from the acorn symbol Do not alter the size or relationship of the logo elements Do not change the typography Do not use unapproved color allocations or configurations LINFIELD The Power of a Small College Do not introduce new colors Do not stretch or skew

21 16 Incorrect Logo Use Linfield Wildcats Shown on this page are possible incorrect uses of the Linfield Wildcats logo. Always use current, approved logos; do not use previous, out-of-date logo versions. In general, do not change or add to the logo elements or configuration in any way. Do not use old, discontinued Wildcat logos Do not pair elements from old, discontinued Linfield Wilcat logos with new ones. Do not use script font for Linfield or Wildcats Do not alter the size or relationship of the logo elements Wildcats Do not change the typography Do not use unapproved color allocations or configurations Linfield WILDCATS Do not introduce new colors Do not stretch or skew

22 Brand Identity Guide V11_ Section 2 Applications

23 16 Stationery System Business Card Shown on this page are application examples of business card front and backs. Following are specifications for layout and production: All business cards are printed on Classic Crest Classic Natural White, 100# Super Smooth Cover. Use the Linfield colors shown on page 12 as follows: red for the acorn and purple for all typography. For placement and sizing of elements, refer to the guidelines below. For typesetting guidelines and logo specification, see following pages. Linfield College business card front for production align Dr. Miles K. Davis President SE Baker Street, A456 McMinnville, OR t f Linfield College business card back for production *Berling Roman can be purchased at myfonts.com/fonts/adobe/berling/roman/ **Berling Italic can be purchased at myfonts.com/fonts/adobe/berling/italic/

24 17 Stationery System Business Cards Fronts Shown on this page are application examples of business card front layouts; one global option (A, C) and one department-specific option (B, D) is available for each campus (McMinnville and Portland). Following are specifications for business card layout and production: All business cards are printed on Classic Crest Classic Natural White, 100# Super Smooth Cover. On department-specific cards, the department name is red (see page 12). Use Berling Roman* 7.75 pt. with these exceptions: Berling Italic** 7 pt. for titles, Berling Italic** 6 pt. for t and f descriptors, and Berling Roman 5.75 pt. for Linfield-Good Samaritan School of Nursing descriptor For Linfield College (McMinnville) cards (A, B), use 10 pt. leading; for Linfield-Good Samaritan School of Nursing (Portland) (C, D) cards, use 9.5 leading. A. Linfield College (McMinnville) global front B. Linfield College (McMinnville) department-specific front Dr. Miles K. Davis President mdavis20@linfield.edu Scott B. Nelson Director of Communications and Marketing scott.nelson@linfield.edu 900 SE Baker Street, A456 McMinnville, OR t f Institutional Advancement 900 SE Baker Street, A456 McMinnville, OR t C. Linfield-Good Samaritan School of Nursing (Portland) global front D. Linfield-Good Samaritan School of Nursing (Portland) department-specific front Roberta Anthony-Samples Vice President for Academic Affairs/ Dean of the Faculty ranthonysamples@linfield.edu Roberta Anthony-Samples Vice President for Academic Affairs/ Dean of the Faculty ranthonysamples@linfield.edu 2255 NW Northrup Portland, OR t f Linfield-Good Samaritan School of Nursing Admission 2255 NW Northrup Portland, OR t f Linfield-Good Samaritan School of Nursing *Berling Roman can be purchased at myfonts.com/fonts/adobe/berling/roman/ **Berling Italic can be purchased at myfonts.com/fonts/adobe/berling/italic/

25 18 Stationery System Business Cards Backs Shown on this page are application examples of business card backs. A and B are available options for all Linfield College and Linfield-Good Samaritan School of Nursing cards. For Athletics business cards, use A, B or C. For bilingual cards, the back is a copy of the front, translated into the appropriate language, as in D. Following are specifications for business card layout and production: All business cards are printed on Classic Crest Classic Natural White, 100# Super Smooth Cover. Use the Linfield colors shown on page 12; screen LC54B to 10% on cream and 80% on purple. Use Berling Roman* 11 pt. for typesetting the tagline, and Berling Roman* 6 pt. /11 pt. leading for the URL. For Linfield Wildcats cards, use LC161 for the Wildcats logo and LC97 for the Linfield Wildcats logotype. A. Linfield College business card back on cream B. Linfield College business card back on purple C. Linfield Wildcats business card back D. Linfield College Bilingual business card back Note: Contact KPCorp. directly to order bilingual cards: clickon@kpcorp.com Dr. Miles K. Davis Presidente mdavis20@linfield.edu 900 SE Baker Street, A456 McMinnville, OR t f *Berling Roman can be purchased at myfonts.com/fonts/adobe/berling/roman/ **Berling Italic can be purchased at myfonts.com/fonts/adobe/berling/italic/

26 19 Stationery System Letterhead: Global Alternative Shown on this page are guidelines for letterhead production. Following are specifications for layout and production: All letterhead are printed on Classic Crest Classic Natural White, 24# Super Smooth Text. Use the Linfield colors shown on page 12 as follows: red for the acorn and purple for all typography. Use Berling Roman* 8 pt. for typesetting the address block, with Berling Italic** 6 pt. for telephone descriptors. For placement and sizing of elements, refer to the guidelines below. Linfield College letterhead for production align baselines 900 SE Baker Street, A456 McMinnville, OR toll free *Berling Roman can be purchased at myfonts.com/fonts/adobe/berling/roman/ **Berling Italic can be purchased at myfonts.com/fonts/adobe/berling/italic/

27 20 Stationery System Department-specific Shown on this page are guidelines for department-specific letterhead production. Following are specifications for layout and production: All letterhead are printed on Classic Crest Classic Natural White, 24# Super Smooth Text. Use the Linfield colors shown on page 12 as follows: red for the acorn and department name; purple for Linfield College logotype and all other typography. Use Berling Roman* 8 pt. for typesetting the address block, with Berling Italic** 6 pt. for telephone descriptors. For placement and sizing of elements, refer to the guidelines below. Linfield College department-specific letterhead for production align baselines Admission 900 SE Baker Street, A456 McMinnville, OR toll free *Berling Roman can be purchased at myfonts.com/fonts/adobe/berling/roman/ **Berling Italic can be purchased at myfonts.com/fonts/adobe/berling/italic/

28 21 Stationery System Letterhead: Wildcats Alternative Shown on this page is an application example of the Wildcats alternative letterhead, to be used for Linfield College athletics communications and programs. Following are specifications for layout and production: All letterhead are printed on Classic Crest Classic Natural White, 24# Super Smooth Text. Use the Linfield colors shown on page 12. Use Berling Roman* 8 pt. for typesetting the address block, with Berling Italic** 6 pt. for telephone descriptors. For placement and sizing of elements, refer to the guidelines below. Linfield Wildcats letterhead for production align baselines 900 SE Baker Street, A456 McMinnville, OR toll free *Berling Roman can be purchased at myfonts.com/fonts/adobe/berling/roman/ **Berling Italic can be purchased at myfonts.com/fonts/adobe/berling/italic/

29 22 Stationery System Letterhead: Wildcats Alternative Department-specific Shown on this page is an application example of the Wildcats department-specific alternative letterhead, to be used for Linfield College athletics communications and programs. Following are specifications for layout and production: All letterhead are printed on Classic Crest Classic Natural White, 24# Super Smooth Text. For typography, use the Linfield colors shown on page 12 as follows: red for the department name (Athletics) or specific sport (e.g. Men s Soccer) and purple for all other typography. Use Berling Roman* 8 pt. for typesetting the address block, with Berling Italic** 6 pt. for telephone descriptors. For placement and sizing of elements, refer to the guidelines below. Linfield Wildcats department-specific letterhead for production align baselines Athletics 900 SE Baker Street, A456 McMinnville, OR toll free *Berling Roman can be purchased at myfonts.com/fonts/adobe/berling/roman/ **Berling Italic can be purchased at myfonts.com/fonts/adobe/berling/italic/

30 23 Stationery System Letterhead: Wildcats Alternative Sport-specific Shown on this page is an application example of the Wildcats sport-specific alternative letterhead, to be used for Linfield College athletics communications and programs. Following are specifications for layout and production: All letterhead are printed on Classic Crest Classic Natural White, 24# Super Smooth Text. Refer to page 8 to select the appropriate Linfield Wildcats sports-specific logo. Use the Linfield colors shown on page 12. Use Berling Roman* 8 pt. for typesetting the address block, with Berling Italic** 6 pt. for telephone descriptors. For placement and sizing of elements, refer to the guidelines below. Linfield Wildcats sport-specific letterhead for production align baselines 900 SE Baker Street, A456 McMinnville, OR toll free *Berling Roman can be purchased at myfonts.com/fonts/adobe/berling/roman/ **Berling Italic can be purchased at myfonts.com/fonts/adobe/berling/italic/

31 24 Stationery System Letterhead: Usage Shown on this page are guidelines for letterhead usage. Use these guidelines for all letterhead alternatives. When preparing a letter to be printed on Linfield College letterhead, please adhere to the following guidelines to maintain college-wide consistency: Set margins as follows: top: 2.5 ; left right and bottom: Set font to Times New Roman (system font) at 9.5 pt. size, 15 pt. leading; 100 % black; left-justified. Linfield College letterhead for usage 2.5 align 900 SE Baker Street, A456 McMinnville, OR toll free April 22, 2010 Recipient Name Title Company Name 4321 First Street Anytown, State Dear Name, Lorem ipsum dolor sit amet, consectetur adipiscing elit, set eiusmod tempor incidunt et labore et dolore magna aliquam. Ut enim ad minim veniam, quis nostrud exerc. Irure dolor in reprehend incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse molestaie cillum. Tia non ob ea soluad incom dereud facilis est er expedit distinct. Nam liber te conscient to factor tum poen legum odioque civiuda et tam. Neque pecun modut est neque nonor et imper ned libidig met, consectetur adipiscing elit, sed ut labore et dolore magna aliquam is nostrud exercitation ullam mmodo consequet. Duis aute in voluptate velit esse cillum dolore eu fugiat nulla pariatur. At vver eos et accusam dignissum qui blandit est praesent. Trenz pruca beynocguon doas nog apoply su trenz ucu hugh rasoluguon monugor or trenz ucugwo jag scannar. Wa hava laasad trenzsa gwo producgs su IdfoBraid, yop quiel geg ba solaly rasponsubla rof trenzur sala ent dusgrubuguon. Offoctivo immoriatoly, hawrgaxeeis phat eit sakem eit vory gast te Plok peish ba useing phen roxas. Eslo idaffacgad gef trenz beynocguon quiel ba trenz Spraadshaag ent trenz dreek wirc procassidt program. Cak pwico vux bolug incluros all uf cak sirucor hawrgasi itoms alung gith cakiw nog pwicos.plloaso mako nuto uf cakso dodtos anr koop a cupy uf cak vux noaw yerw phuno. Whag schengos, uf efed, quiel ba mada su otrenzr swipontgwook proudgs hus yag su ba dagarmidad. Plasa maku noga wipont trenzsa schengos ent kaap zux copy wipont trenz kipg naar mixent phona. Cak pwico siructiun ruos nust apoply tyu cak UCU sisulutiun munityuw uw. Sincerely yours, Firstname Lastname

32 25 Stationery System Letterhead: One-color Shown on this page is an application example of a one-color letterhead alternative. Use this alternative for setting up letterhead in a Microsoft Word document. Follow guidelines from other letterhead alternatives, with the exception that all elements appear in 100% black and that there is no Linfield College seal watermark. To request a MSWord template, contact Holly Douglas, ext. 2499, hdouglas@linfield.edu. Linfield College One-color letterhead for usage 2.5 align 900 SE Baker Street, A456 McMinnville, OR toll free April 22, 2010 Recipient Name Title Company Name 4321 First Street Anytown, State Dear Name, Lorem ipsum dolor sit amet, consectetur adipiscing elit, set eiusmod tempor incidunt et labore et dolore magna aliquam. Ut enim ad minim veniam, quis nostrud exerc. Irure dolor in reprehend incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse molestaie cillum. Tia non ob ea soluad incom dereud facilis est er expedit distinct. Nam liber te conscient to factor tum poen legum odioque civiuda et tam. Neque pecun modut est neque nonor et imper ned libidig met, consectetur adipiscing elit, sed ut labore et dolore magna aliquam is nostrud exercitation ullam mmodo consequet. Duis aute in voluptate velit esse cillum dolore eu fugiat nulla pariatur. At vver eos et accusam dignissum qui blandit est praesent. Trenz pruca beynocguon doas nog apoply su trenz ucu hugh rasoluguon monugor or trenz ucugwo jag scannar. Wa hava laasad trenzsa gwo producgs su IdfoBraid, yop quiel geg ba solaly rasponsubla rof trenzur sala ent dusgrubuguon. Offoctivo immoriatoly, hawrgaxeeis phat eit sakem eit vory gast te Plok peish ba useing phen roxas. Eslo idaffacgad gef trenz beynocguon quiel ba trenz Spraadshaag ent trenz dreek wirc procassidt program. Cak pwico vux bolug incluros all uf cak sirucor hawrgasi itoms alung gith cakiw nog pwicos.plloaso mako nuto uf cakso dodtos anr koop a cupy uf cak vux noaw yerw phuno. Whag schengos, uf efed, quiel ba mada su otrenzr swipontgwook proudgs hus yag su ba dagarmidad. Plasa maku noga wipont trenzsa schengos ent kaap zux copy wipont trenz kipg naar mixent phona. Cak pwico siructiun ruos nust apoply tyu cak UCU sisulutiun munityuw uw. Sincerely yours, Firstname Lastname

33 26 Stationery System #10 Envelope: Production Shown on this page guidelines for envelope production for both a global Linfield College envelope and a Linfield Wildcats logo. Following are specifications for layout and production: All envelopes are printed on Classic Crest Classic Natural White, 80 LB Super Smooth Text. Use the Linfield colors shown on page 12 as follows: red for the acorn and purple for all typography. Use Berling Roman* 7.75 pt./10 pt. leading for typesetting the address block. For placement and sizing of elements, refer to the guidelines below. Linfield College envelope for production align 900 SE Baker Street, A456 McMinnville, OR Linfield Wildcats envelope for production align 900 SE Baker Street, A456 McMinnville, OR *Berling Roman can be purchased at myfonts.com/fonts/adobe/berling/roman/

34 27 Logo with Individual School Descriptors Shown on this page are exhibits showing the Linfield College logo with individual school descriptors. Exhibits LC62-64B are for use on print applications, and exhibits LC65 - LC67 are for signage or additional applications which require increased visibility for the school descriptor. Following are general specifications: Size of ratios as shown in exhibit LC62 and LC65 applies to all other configurations. Follow the same color use and specifications shown on pages 2, 4 and 16 of this guide. Use Minion Small Caps & Oldstyle* figures for all school descriptors. Tracking for descriptors in print is 250, and signage is 150 or no wider than the Linfield College logotype. LC62 LC62B X 3/4 X 1/4 X A rts & Sciences Arts & Sciences LC63 LC63B Scho ol of N ursing Scho ol of N ursing LC64 LC64B Adult Degree Pro gram Adult Degree Pro gram LC65 LC66 LC67 X 1/2 X 1/2 X Arts & Sciences School of N ursing Adult D egree Program *Minion Small Caps & Oldstyle figures can be purchased at myfonts.com/fonts/agfa/minion/regular-small-caps-and-oldstyle-figures/

35 28a Department, Group & Event Names in Relation to Logo Today Light Italic Shown on this page are exhibits showing how to set up the Linfield College logo in conjunction with specific department, group and event descriptors. Following are general guidelines: Size of ratios as shown in exhibit LC68 applies to all other configurations. Follow the same color use and specifications shown on pages 2, 4 and 16 of this guide. Use Today Light Italic* for all department, group and event descriptors. Tracking for descriptors is 25. LC68 X X X Alumni Leadership Council LC69 Linfield Theatre LC70 Community *Today Light Italic can be purchased at myfonts.com/fonts/efscangraphic/today-sans-sb/light-italic/

36 28b Department, Group & Event Names in Relation to Logo Today Light SC Shown on this page are exhibits showing how to set up the Linfield College logo in conjunction with specific department, group and event descriptors. Following are general guidelines: Size of ratios as shown in exhibit LC71 applies to all other configurations. Follow the same color use and specifications shown on pages 2, 4 and 16 of this guide. Use Today Light SC* for all department, group and event descriptors. Tracking for descriptors is 125. LC71 X X alu mni leadership council y y LC72 linfield theatre LC73 community *Today Light SC can be purchased at myfonts.com/fonts/efscangraphic/today-sans-sb/light-sc/

37 29 Secondary Typography Shown on this page are fonts and guidelines for use in the design of Linfield College communication pieces. Following are recommended uses for each font: Berling T use only for titles or headlines. Berling Roman use for body copy. Berling Italic and Berling Bold use sparingly for grammatical differentiation or emphasis. Today SB Light and Today SB Regular use sparingly to accompany Today SB Light Italic, Today SB Light SC. Today SB Light Italic use for headlines, lead-ins and call-outs to contrast with Berling body copy. Today SB Light SC use for subtitles and for differentiation in lists and call-outs. Berling T* Berling T ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Berling Roman* Berling Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Berling Italic Berling Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Berling Bold* Berling Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Today SB Light** Today SB Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Today SB Regular** Today SB Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Today SB Light Italic** Today SB Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Today SB Light SC** today sb light sc ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz *The Berling familly can be purchased at myfonts.com/fonts/adobe/berling/ **The Today SB familly can be purchased at myfonts.com/fonts/efscangraphic/today-sans-sb/

38 30 Outdoor Pole Banners Shown on this page examples of and general guidelines for producing Linfield College outdoor pole banners. Following are general specifications: Use any of the Linfield College identities shown on pages 1-6 of this guide. Follow the same color use and specifications shown on pages 2, 4 and 16 of this guide. Follow the guidelines established for the collateral system, secondary typography and brand photography. Linfield College Logo on cream banner Linfield College Logo on purple banner Linfield College Seal on purple banner Banner design using system elements on purple Banner design using system elements on cream Banner design using system elements on red Explore Grow Thrive

39 31 Apparel: Sweatshirts Shown on this page are possible examples for front and back sweatshirt designs but not conclusive in the possibilities. Following are general guidelines when using the Linfield College identity for sweatshirts: Use any of the Linfield College identities shown on pages 1 6 of this guide. Use the color specifications as shown on page 12 of this guide. Purple Sweatshirts Red Sweatshirts Grey Sweatshirts

40 32 Primary Identification Signage Following are general guidelines and specifications for campus wayfinding signage: Use the Linfield colors shown on page 12 as follows: cream for the sign background color, red for the acorn symbol and purple for the campus identification typography. Use cut-out three-dimensional forms for acorn symbol and campus identification typography. Match the brick from the surrounding architecture for mounting structures. Note, while the example on this page provides general design and specifications, it is not conclusive in the possible campus identifications sign types and configurations that may be needed. Campus Identification Signs

41 33 Building Identification Signage Following are general guidelines and specifications for campus wayfinding signage: Use the Linfield colors shown on page 12 as follows: cream for the sign background color, gold for the acorn symbol and line and purple for the building identification typography. Use cut-out three-dimensional forms for acorn symbol and building identification typography. Use Berling Roman* for building identification typography. Match the brick from the surrounding architecture for mounting structures. Note, while the example on this page provides general design and specifications, it is not conclusive in the possible building identifications sign types and configurations that may be needed. Building Identification Signs Dillin Hall Dillin Hall Riley Campus Center HHPA Ted Wilson Gymnasium Miller Fine Arts Center Linfield Gallery *Berling Roman can be purchased at myfonts.com/fonts/adobe/berling/roman/

42 34 Signatures Shown on this page are examples and guidelines for creating signatures. Following are general specifications: Use 10 pt. Arial or Calibri Bold for individual name and Arial or Calibri Roman for all remaining information. Use black for all text. Use logo LC2 from page 3 of these guidelines and place below contact information as shown. Global Linfield College and department descriptor Linfield College with School and department descriptor Roberta Anthony-Samples Associate Professor of Education ranthonysamples@linfield.edu direct: Linfield College Admission 900 SE Baker Street, A456 McMinnville, OR toll free: fax: web: Roberta Anthony-Samples Associate Professor of Education ranthonysamples@linfield.edu direct: Linfield College, Arts and Sciences Admission 900 SE Baker Street, A456 McMinnville, OR toll free: fax: web: Linfield College with School and department descriptor Linfield College with School and department descriptor Roberta Anthony-Samples Associate Professor of Education ranthonysamples@linfield.edu direct: Linfield College, School of Nursing and Health Sciences Admission 2255 NW Northrup Portland, OR main fax Linfield Good Samaritan School of Nursing Roberta Anthony-Samples Associate Professor of Education ranthonysamples@linfield.edu direct: Linfield College, Adult Degree Program Admission 900 SE Baker Street, A456 McMinnville, OR toll free: fax: web:

43 41 Collateral System Shown on this page are examples of and general guidelines for collateral system design. These are not conclusive in the possibilities, but comprise a sampling of styles and approaches appropriate for Linfield College collateral. Following are general guidelines: Use the Linfield College identities shown on pages 1 6 of the guide. Use the color specifications as shown on page 12 of this guide. Use photography consistent with the guidelines outlined on page 43 of this guide. Linfield Collateral Viewbook Cover Examples A small body of determined spirits fired by an unquenchable faith in their mission can alter the course of history. mohandas gandhi Smaller is better: here in the Northwest corner of the U.S. Linfield Collateral Brochure, Info Sheet, Postcard Examples Explore McMinnville In the best part of the best part of the county. opinion.) (In our unbiased more than 90% of Linfield students We know what you re thinking: a small, private college is just too expensive. receive financial aid of some kind either through scholarships, grants, loans or employment. All difficult things have their origin in that which is easy, and great things in that which is small. lao tzu 1 2 McMinnville is a college town just over an hour s drive from Portland (a city consistently ranked one of America s best). Here the vibe is different relaxed, yet academic; set apart, yet very connected. Eight things to give you a feel for what it s like around town: you are here: McMinnville (called Mac by locals) has a population of 32,000 and is located in the heart of Oregon s Willamette Valley known for lush agriculture and thriving wine industry. The area has a safe-feeling atmosphere and is home to numerous parks, farm stands selling local produce and farmer s markets. To learn more, check out: four distinct seasons: The climate here fits our learning philosophy ( well rounded and balanced ). No wonder we like to call this place home. On average, the weather is fairly mild, but with four distinct seasons which keeps You don t have to be an accounting major to realize Linfield is affordable. Tuition Information But think again. When you factor in scholarships, grants and the opportunity to graduate in four years, a Linfield education can be less than that of a public university. Plus, instead of getting lost in a sea of thousands at a public school, you could be part of a close-knit community of students and faculty where you ll grow, thrive and be transformed into a well-rounded, whole person. So don t be so hasty to write us off as unaffordable. Now is the time to look into the numerous grants, scholarships, student employment and interest-free monthly payment options. Call us at for your first (free) lesson in economics. things from getting boring. Fall means rich colors and crisp air. Winter brings rain an occasional dusting of snow, though rarely enough to keep you cooped up. Spring means things blossoming greenery everywhere and frequent showers. As for summer, blue skies are the order of the day, with a brief heat wave from time to time. 3 get out more: From Linfield, it s easy to take advantage of all the Northwest has to offer. The Oregon Coast is just 45 minutes away. Mt. Hood, with its hiking and climbing is just a two-hour drive. And Seattle, with its famed Pike Place Market and fleet of ferries that crisscross Puget Sound, is less than a four hour drive to the north. 4 historic downtown: The heart of McMinnville is on NE Third Street and features a charming shopping district. Window shop, enjoy a meal, catch a movie or play, listen to live music or just spend time in one of the wi-fi equipped cafes that dot the tree-lined streets. Because Linfield is smaller, does that make it better? Linfield s Discovery Days It s time to visit and get a feel for life at Linfield.

44 amy meyer 2010, arcadia, ca, music education Phone: or Fax: Web: on campus work hours student loans grants and scholarships office of admission linfield college 900 se baker street mcminnville, or Collateral System Shown on this page are examples of and general guidelines for collateral system design. These are not conclusive in the possibilities, but comprise a sampling of styles and approaches appropriate for Linfield College collateral. Following are general guidelines: Use the Linfield College identities shown on pages 1 6 of the guide. Use the color specifications as shown on page 12 of this guide. Use photography consistent with the guidelines outlined on page 43 of this guide. Linfield Collateral Spreads and Interiors Examples The quintessential college campus, in the middle of a Northwest playground In McMinnville, Oregon, a college town just over an hour s drive from Portland (a city consistently ranked one of America s best) you ll find the main Linfield College campus. Here towering oak trees surround classic brick buildings to create a school with a decidedly East Coast, but without the pretense. The vibe here is different relaxed, yet academic; set apart, yet very connected. And because we re so strategically located, it s easy to take advantage of li nf i e ld s big six 6little things that make a big difference All schools are not created equal. Even though they may all start sounding the same as you read through all of the brochures and click through their websites, you ll find it s the little things that make a big difference. That s what makes us proud of what we do and who we are. all the Northwest has to offer. The Oregon coast is just 45 minutes away. Mt. Hood, with We ve broken down these down into what we call Linfield s Big Six. And while they may not seem huge in and its hiking and climbing is just a two-hour drive. And Bend, an outdoor Mecca with some of themselves, when you use them to see how we stack up against other colleges out of the best snowboarding, skiing, mountain biking, rafting and kayaking in the Northwest there, you ll see they re actually a pretty big deal. is just three hours east. A close-knit A wide range A compelling environment where of studies International professors genuinely and academic Study Abroad know you. options. Program. 1 2 Diverse A connection Successful athletic and between alumni extracurricular academics and who make a activities. the real world. difference Faculty that goes above & beyond. Every school talks about their small class sizes and the caliber and dedication of their faculty. But here at Linfield College, we walk the talk. More than 90% of our professors best. And they ll get to know you. In fact, you rarely need an appointment to see them; their doors are almost always open. What s more, many have been known to do stuff like invite the whole class over to their home for the final exam followed by a barbecue, meet students at the airport who ve missed their scheduled transportation, even meet-up with students on vacation when both realized they were in the same city. hold the highest degree in their field, so you ll be learning from the best of the 12:1 Your professors will also challenge you. They ll introduce you to other perspectives and encourage you to learn by doing. As time goes by, many students are often asked to assist in research projects. That s the kind of environment that results from a 12:1student-to-faculty ratio and when faculty advisors believe in establishing genuine, caring relationships that guide undergraduates through all four years from freshman colloquium through graduation. Clearly smaller is better. 95% of our professors hold the highest degree in their field c.v. professor spotlight Peter Richardson Professor of German Oregon Professor of the Year (2009) by the Council for Advancement and Support of Education I could have happily stayed at a large university, but I came to Linfield because there were more opportunities to be involved in students lives. Advising is so crucial; that part of our job is where the one-on-one teaching happens. I love helping students find their own way on their intellectual journey. BA Stanford University MA Ohio State University MPhil, PhD Yale University dept. Modern Languages Linfield Collateral Brochure, Info Sheet, Postcard Examples Students at Linfield have diversity in their personal history. Some were valedictorians, some were home schooled, and some are studying here from another country. I find it so interesting how so many different background stories can lead people to one place: Linfield College. 5 restaurants: The Northwest is known for great places to eat out and there are plenty of local haunts that fit in that category when you re looking to explore beyond the dining hall. From cheap eats to something more formal, Mac has you covered. Here are a few favorites: 7 parks, parks, parks: Lots of open spaces, trees and acre upon acre of green grass (and sand). McMinnville is near many parks. Here are just a few: City Park: right downtown, next to the public swimming pool and library. Perfect for a picnic. McMenamin s Hotel Oregon: A restored hotel in historic, downtown McMinnville. Great salads and regional grub. Joe Dancer Park: The largest park in McMinnville. Home to a skate park, bike paths and several different kinds of 10 h 2010 homecomingomin Alf s: Burgers, sweet potato fries and milkshakes with sports fields. fresh ice cream. Need we say more? Kame: Great Japanese food cooked or raw. Silver Falls State Park: A nearby state park with more than 10 waterfalls. A perfect camping spot. 6 Crescent Café: For breakfast and lunch, they serve freshly baked bread, locally grown produce and heaping portions of deliciousness. You may have to stand in line for a table, but Linfield students and McMinnville locals will tell you that it is well worth the wait. Nick s Italian Café: One of Oregon s most famous fine restaurants. Drop some big hints and maybe your parents will take you here when they visit. Thai Country: Whether you like your curry spicy hot or mild and sweet, Thai Country will always hit the spot... and prices are student friendly. evergreen fly-by: The Evergreen Aviation and Space Museum is nothing short of amazing. Even if you re not an aviation buff. This incredible structure houses the infamous Spruce Goose, a replica of the 1903 Wright Brothers Flyer biplane and more. 8 Cape Lookout: Nearby, on the Oregon Coast. On the way, be sure to stop at the Otis Café for eggs and molasses bread. festivals galore: McMinnville has something for everyone. And we do mean everyone. Case in point: UFO Fest. Every year, people flock to the area to hear nationally recognized speakers discuss the fact or fiction behind the notion of alien life. But that s a more quirky example of the many local festivals. Others include Art Harvest, Turkey Rama and Linfield s very own Wildstock with bands, booths and free food. Lorem Ipsum friday, 1:30 3:30 pm saturday, 10 am noon, riley 210 Become a part of Linfield s history by telling student videographers how It s Your Linfield. Simply complete the phrase, My Linfield is on film and you may become a star. Several clips will be shown on the football scoreboard at halftime. Prizes will be given for the best testimonials. Lorem Ipsum friday, october 16, 6 pm mcminnville grand ballroom, 325 ne 3rd street Visit with current and former faculty and staff and fellow alumni. Celebrate some of our finest graduates as the Alumni Leadership Council presents the annual alumni awards. See center panel for details. Enjoy complimentary hors d oeuvres. The first 150 people to register will receive a ticket for a free glass of wine, compliments of Willamette Valley Vineyards. Lorem Ipsum friday, 1:30 3:30 pm saturday, 10 am noon, riley 210 A wide array of housing options are available throughout Yamhill County. A private cottage, a comfortable bed and breakfast, an historic hotel or facilities with pools, hot tubs and fitness centers are all available. For a partial list go to: Lorem Ipsum Saturday, 1:30 p.m., Maxwell Field Linfield Wildcats v. Lewis & Clark Pioneers Pull on your purple and red and watch the Linfield Wildcats as they take on one of their Northwest Conference rivals, the Lewis & Clark Pioneers. The alumni choir will kick off the contest with the Star Spangled Banner. Need to replace that worn out Wildcat gear? Take a swing through the bookstore in Riley Hall or visit the booth in the stadium for the latest in Wildcat fashions. Then show your colors at the game. Contact Information The bottom line: our tuition is remarkably affordable Ultimately, we think you can t put a price tag on the true value of what you ll receive after four years at Linfield. But we percentage of linfield students receiving financial aid (by type of aid) office of admission linfield college 900 se baker street mcminnville, or understand the practical realities of financing a college education. And, when you take XX% 62% 90% a closer look, our net costs are likely lower than you think. linfield is an affordable option: forms of financial aid available: Federally funded grants and loans. Linfield need-based grants and loans Oregon state funds At Linfield, 98% of our students receive some form of financial aid and 90% of all students are receiving merit-based scholarships and/or grant aid. Student employment opportunities Linfield has a higher percentage of grants vs. Freshman and transfer academic scholarships. student loans than Northwest state schools. For , the total annual cost to Want to know more? attend Linfield is $42,034 (including estimated costs for books and traveling expenses), while the average financial aid admission@linfield.edu or call award for freshmen with need is $25,209. try the scholarship calculator:

45 43 Brand Photography Shown on this page are examples of and general guidelines for photography to be used for Linfield College marketing purposes. Care should be taken to maintain a consistent feel across pieces and in the photography. Following are general guidelines of photography usage, selection and creation: When possible, show ethnic and gender diversity. Avoid situational photography that appears too staged. Use photography to highlight the features of the Linfield experience: groups, classrooms, athletics, campus, etc. Use detail photography and 3D objects when appropriate to add breadth and variety. Campus Wide Angle Photo Examples Student Profile Photo Examples Action And Group Photo Examples Detail Photo Examples 3D Object With Shadow Photo Examples

46 44 Print Advertising Shown on this page examples of and general guidelines for producing Linfield College print advertising. These are not conclusive in the possibilities, but comprise a sampling of appropriate styles and approaches. Following are general guidelines: Use the Linfield College identities shown on pages 1 6 of the guide. Use the color specifications as shown on page 12 of this guide. Use photography consistent with the guidelines outlined on page 43 of this guide. Linfield Print Ad Examples A small body of determined spirits fired by an unquenchable faith in their mission can alter the course of history. mohandas gandhi Call or visit to request a viewbook or to learn more about the power of a small college in McMinnville, Oregon. 12:1 student-to-faculty ratio.25% play varsity sports. More than 50% study abroad. That s the po wer of a small college. That s the power of Linf ield. Call or visit to request a viewbook or to learn more about the power of a small college in McMinnville, Oregon.