LOGO STANDARDS THE SPOKANE TRANSIT LOGO WILL BE USED BY MANY DIFFERENT PEOPLE AND FOR MANY DIFFERENT APPLICATIONS. CONSISTENT USE OF THE LOGO IS
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1 LOGO STANDARDS THE SPOKANE TRANSIT LOGO WILL BE USED BY MANY DIFFERENT PEOPLE AND FOR MANY DIFFERENT APPLICATIONS. CONSISTENT USE OF THE LOGO IS CRUCIAL IN ESTABLISHING AN IDENTITY. INCORRECT USAGE CAN DILUTE ITS IDENTITY AND EFFECTIVENESS. FOR CORRECT USAGE OF THE LOGO, PLEASE FOLLOW THESE GUIDELINES.
2 C R E A T I N G A D O C U M E N T Header Type: Sans Serif / Bold Color: White Size: 16pt 17pt P O L I C Y N O T I C E Color bar Allow space for printer margin on all sides. Use only specified colors Alternate colors to distinguish document messages. Title, Subject Type: Sans Serif Bold Color: 30% Black Size: 13pt E M P L O Y E E P A R K I N G Lorem ipsum dalor no nummy dim sum al la hindi tu lisindious rama la a las muente da gin sagis. Lorem ipsum dalor no nummy dim sum al la hindi tu lisindious rama la a las muente da gin sagis. Lorem ipsum dalor no nummy dim sum al la hindi tu lisindious rama la a las muente da gin sagistu lisindious. Body Copy Type: Serif / Regular Color: Black Size: 10.5pt to 11pt FROM ADMINISTRATION Type: Sans Serif / Bold Color: 30% Black Size: 10pt 328-RIDE spokanetransit.com 1230 W Boone Avenue Spokane, Washington T F If contact information is required use this standard Acceptable Serifs fonts Garamond Times Acceptable Sans Serifs fonts Futura Gill Sans Arial STA Color Pallete C YMK BREAKDOWN FOR PROCESS PRINTING C YMK BREAKDOWN FOR PROCESS PRINTING STA Green STA Blue Black 30% Black STA Blue 40% White (paper)
3 C OLOR BREAKDOWN COLOR LOGO ON WHITE CYMK BREAKDOWN FOR PRO CESS PRINTING COLOR LOGO ON BLACK CYMK BREAKDOWN FOR PRO CESS PRINTING CYMK BREAKDOWN FOR PRO CESS PRINTING BLACK & WHITE LOGO ON WHITE BLACK & WHITE LOGO ON BLACK These are the only versions of the logo that are acceptable. Any other alterations to the STA mark or the STA typeface are unacceptable. The following To ensure the logo is the proper ratio, make sure the circle is completely round. page illustrates common misuses of the logo.
4 STA Green PMS 382 STA Blue PMS Cyan STA Blue 40% PMS Cyan Black 20% Black 10% Black White (paper) Secondary color palette options: Purple PMS 2587 Orange PMS 165 Yellow PMS 130 Red PMS 1797 Green PMS 355 Blue PMS 274 When developing collateral materials for the public, please keep in mind that anything with the STA logo on it is part of the STA brand and therefore reflects STA in either a positive or negative way. A collaborative use of these colors by all departments will enhance the continuity as a whole. Note: Other colors may be introduced for collateral that may warrant a particular color. Items of this nature must be evaluated by the Communications Department. Note: If you need to flood a page with a color do not use black or dark colors. Dark colors do not promote STA in the proper tone.
5 LOGO ON COLORED BACKGROUND THE MAIN FOCUS FOR USING THE LOGO ON ANY BACKGROUND SHOULD BE CONTRAST. THE LOGO SHOULD 'POP' FROM THE BACKGROUND ENOUGH TO BE EASILY READ. THESE FIRST FOUR ARE GOOD EXAMPLES OF A LOGO THAT IS EASY TO READ. THERE ARE OTHER TECHNIQUES THAT WORK AS WELL, BUT IN DOING SO REMEMBER READABILITY IS KEY. IT ALSO MUST MEET ADA STANDARDS. TYPE COLOR WAS CHANGED TO A DARKER GREY TO HELP IT POP OFF THE BACKGROUND TO DEFINE THE MARK AN ADDITIONAL OUTLINE HAS BEEN ADDED. WHEN THE LOGO APPEARS OVER A PHOTO YOU WILL NEED TO DECIDE WHETHER WHITE TYPE OR BLACK TYPE WILL READ BEST. WRONG Examples of what not to do. DO NOT USE A LOGO OR BACKGROUND THAT DISPLAYS POORLY. DO NOT ADD OUTLINES TO TYPE. (USE WHITE TYPE) DO NOT MAKE THE TYPE WHITE IF BLACK WORKS BETTER
6 LOGO OPTIONS FOR UNIFORMS DRIVER UNIFORM PREFERRED: HORIZONTAL LOGO ROU TE SUPERVISOR UNIFORM PREFERRED: LOGO BUG SITE SUPERVISOR UNIFORM PREFERRED: STACK ED LOGO MECHANICAL UNIFORM PREFERRED: LOGO BUG
7 WRONG Examples of what not to do. DO NOT CHANGE THE POSITION OR SIZE OF THE MARK OR TYPE. SPOKANE TRANSIT SPOKANE TRANSIT DO NOT CHANGE THE FONT. DO NOT CHANGE OR SWAP THE COLORS OF THE LOGO. DO NOT STRETCH LOGO HORIZONTALLY OR VERTICALLY. (THIS CAN EASILY HAPPEN ACCIDENTALLY.) DO NOT ADD EMBELLISHMENTS TO THE LOGO
8 spokanetransit.com 1230 W Boone Avenue, Spokane, Washington spokanetransit.com 1230 W Boone Avenue, Spokane, Washington #10 Envelope Font: Gill Sans E. Susan Meyer CEO A-2 Envelope Font: Gill Sans Note card Font: Gill Sans
9 Bob Cobb Vice President of Presidents 1230 W Boone Avenue Spokane, Washington ext C T F Bob Cobb Vice President of Presidents bcobb@spokanetransit.com 1230 W Boone Avenue Spokane, Washington Dear Soandso, ext C T F Lorem ipsum dalor no nu vin trabaja ndi tu lisindious rama la a las muente da gin sagis. Ipsum dalor no nummy dim sum al la hindi tu lisindious rama la a las muente da gin sagis. Lorem ipsum dalor las madias con libertad en el viho hindi tu lisindious rama la a las muente da gin sagis. Lorem ipsum dalor no nu con viva hindas con corne ndi tu lisindious rama la a las muente da gin sagis. Lorem ipsum dalor no nummy dim sum al la hindi tu lisi mas inportante ma la a las muente da gin sagis. Suplata mas tinvivve mas confusia an tuis ipsum dalor no nupara todos al la hindi tu lisindious rama la a las muente da gin sagis. Lorem ipsum dalor no nu vin trabaja ndi tu lisindious rama la a las muente da gin sagis. Ipsum dalor no nummy dim sum al la hindi tu lisindious rama la a las muente da gin sagis. Lorem ipsum dalor las madias con libertad en el viho hindi tu lisindious rama la a las muente da gin sagis. Lorem ipsum dalor no nu con viva hindas con corne ndi tu lisindious rama la a las muente da gin sagis. Lorem ipsum dalor no nummy dim sum al la hindi tu lisi mas inportante ma la a las muente da gin sagis. Suplata mas tinvivve mas confusia an tuis ipsum dalor no nupara todos al la hindi tu lisindious rama la a las muente da gin sagis. Reguards, 328-RIDE spokanetransit.com TTY W Boone Avenue Spokane, Washington T F Letter Head & Business Cards Font: Gill Sans & Futura book
10 P R E S S R E L E A S E MAY 15 T H, 2006 Lorem ipsum dalor no nummy dim sum al la hindi tu lisindious rama la a las muente da gin sagis. Lorem ipsum dalor no nummy dim sum al la hindi tu lisindious rama la a las muente da gin sagis. Lorem ipsum dalor no nummy dim sum al la hindi tu lisindious rama la a las muente da gin sagis. Lorem ipsum dalor no nummy dim sum al la hindi tu lisindious rama la a las muente da gin sagis. Lorem ipsum dalor no nummy dim sum al la hindi tu lisindious rama la a las muente da gin sagis. Suplata mas tinhindas las hindjin can tuis ipsum dalor no nummy dim sum al la hindi tu lisindious rama la a las muente da gin sagis. Lorem ipsum dalor no nummy dim sum al la hindi tu lisindious rama la a las muente da gin sagis. Lorem ipsum dalor no nummy dim sum al la hindi tu lisindious rama la a las muente da gin sagis. Lorem ipsum dalor no nummy dim sum al la hindi tu lisindious rama la a las muente da gin sagis. Lorem ipsum dalor no nummy dim sum al la hindi tu lisindious rama la a las muente da gin sagis. 328-RIDE spokanetransit.com TTY W Boone Avenue Spokane, Washington T F
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