SERVICES FOR OPERATORS

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1 THIS IS YOUR OFFICIAL PIER 39 REFERENCE GUIDE, A TOOL CREATED TO ASSIST YOU AND YOUR CLIENTS WHEN PLANNING A VISIT TO PIER 39. For more information, please contact the PIER 39 Tourism Development Department. SERVICES FOR OPERATORS Group Rates/Discounts Meal Voucher Program Tour Planning PIER 39 Savings Fun Pack FAM Tours PIER 39 Tourism Development Department Jodi Cumming Director of Tourism Development jodi@pier39.com Rand Hardy Tourism Development Coordinator rhardy@pier39.com P.O. Box , CA PIER39.COM

2 WELCOME TO THE SAN FRANCISCO WATERFRONT From amazing views and a sea of sea lions to chowder bread bowls and California wines, a visit to starts at PIER 39. Kick off your visit by exploring two levels of dining, entertainment, shopping and attractions, all surrounded by unbeatable views of the city and the bay. Take it from the world famous sea lions: a visit to San Francisco starts at The PIER. DISCOUNTED SHOPPING The PIER 39 Savings Fun Pack contains discounts and special offers from participating PIER 39 restaurants, shops and attractions. The Savings Fun Pack is a fantastic added-value for your clients visiting PIER 39. They are always free and can be shipped to you at no additional cost. We can also create a customized voucher for your clients that are redeemable for a Savings Fun Pack at the California Welcome Center. This voucher is also available in a variety of languages. To order a supply of Savings Fun Packs, please rhardy@pier39.com or call MEAL VOUCHER PROGRAM For on-the-go groups looking for a quick meal alternative, choose the PIER 39 Pre-Paid Meal Voucher Program. Voucher programs are valid for groups of 10 or more. Custom programs including additional restaurant options and price points are available. Payment must be received by PIER 39 fourteen (14) days prior to arrival date. Upon payment, vouchers will be delivered or mailed to your specifi ed location. Menus and prices are subject to change. Visit pier39.com/mealvouchers or rhardy@pier39.com for menu options and to order meal vouchers for your upcoming group. CALIFORNIA WELCOME CENTER The California Welcome Center is the offi cial State of California Visitor Information Center for the Bay Area. The Center s staff will be happy to assist you with your travel needs. The Center provides Internet access, luggage storage, tour bookings, USPS Shipping services, hotel reservations, phone charging stations, and wheelchair and stroller rentals. Tickets to local performances and attractions can also be purchased at the California Welcome Center. For more information, visit visitcwc.com or call

3 WHAT S NEW Newly Remodeled Hard Rock Cafe The Hard Rock Cafe at PIER 39 has recently completed a large remodel which will continue to position the cafe as the perfect destination for group bookings! They have also added private group space, added to their music memorabilia collection, and got a fresh new look both in the interior and on the patio! Feel free to reach out to Emilie Fauquet for any group needs. Emilie can be reached at emilie_fauquet@hardrock.com. The California Welcome Center Celebrating their 20th Anniversary, the California Welcome Center has moved into a brand new space adjacent to their previous location. Stop by the new space to redeem vouchers for Fun Packs, get information about PIER 39, San Francisco and the State of California. The Welcome Center is newly in partnership with Travel, the experts on all things! Brand New Private Dining Opportunities PIER 39 is proud to announce the opening of two private dining rooms within two of our restaurants. The newly remodeled Hard Rock Cafe has a private dining room with a capacity of 60 seated or 120 standing guests. The room can be booked through Emilie Fauquet, who can be reached at emilie_fauquet@hardrock.com. Bubba Gump Shrimp Co. is also excited to announce a new private dining room, also with a capacity of 60 seated or 120 standing guests. To inquire about the new room or group dining at Bubba Gump Shrimp Co., please contact Mara Hines at mhines@ldry.com. COMING SOON The Flyer Get ready to see like never before on PIER 39 s newest attraction, The Flyer, opening in Fall Recently named one of the most anticipated attractions in the United States by USA Today, The Flyer is the world s first 3D flying theater. Guests are taken on an exhilarating ride through and above the sites and sounds of. Soar over the city and its most famous landmarks including the Golden Gate Bridge, Alcatraz Island, Coit Tower, Chinatown and PIER 39, all without ever leaving the state-of-the-art theater, equipped with a massive movie screen and the newest 3D technology. For more information, visit pier39.com.

4 MAP Alcatraz Bay N Golden Gate Bridge Chart House O 2 K Bay End L M Hana Zen Japanese GrillO 2 Bubba Gump Shrimp Co. Restaurant O 2 Players Sports Grill & Arcade/Luau Lounge Street Performers Carousel Stage Luigi s Pizzeria O 2 7D Experience Sea Lion Center O 2 World Famous Sea Lions K-Dock J I H N Carousel Wines of California Wine Bar Magowan s Infinite Mirror Maze O 2 West Marina Adventure Cat Sailing Charters J-Dock Beer 39 O 2 Swiss Louis Italian & Seafood Restaurant O 2 G F O Musical Stairs Mango s Taqueria & Cantina O 2 East Marina Blue & Gold Fleet Ticket Booth Bay Cruises RocketBoat Pier 41 Blazing Saddles Bike Rentals & Tours Pier Market Seafood Restaurant Water Taxi to Forbes Island I-Dock Wine Tasting on the Bay I-Dock Crab House O 2 O California Welcome Center O 2 Fog Harbor Fish House O 2 Wipeout Bar & Grill Eagle Cafe O 2 O PIER 39 Information Booth Musicians E C Mid- PIER D A B P SOLVE IT! Think Out of the Box Play AreaO 2 Q Boat Rides Ticket Booth Frequent Flyers Whale Tours Ticket Booth Hard Rock Cafe Bay Voyager C-Dock R ACsailingSF B-Dock Water Taxi B-Dock Whale Tours B-Dock Aquarium of the Bay West Park Security Taxis Entrance Plaza Tour Buses/ E-Line & F-Line Westbound Stop Hop-On, Hop-Off & Amtrak Powell Street East Park PIER 39 Parking Garage Walkway to PIER 39 Level 2 The Embarcadero Beach Street E-Line & F-Line Eastbound Stop Currency ATMs Exchange Escalators LEGEND Telescopes Telephones TTY Wheelchair Lift Elevators Information Restrooms Parking Garage Located on Level 2

5 ATTRACTION DIRECTORY 7D Experience/ Laser Maze Challenge Clayton Hill, Group Sales & Marketing dexperience.com Experience the thrill of a roller coaster and the excitement of an interactive 3D shooting gallery, all without leaving your seat. 7D Experience s Laser Maze Challenge: Race through a web of laser beams, all while trying to hit the most targets. ACsailingSF Warren Allan, Group Sales & Marketing warren@acsailingsf.com acsailingsf.com Experience the thrill and excitement of sailing aboard the 85-foot, 20 passenger USA 76, Challenger from the 2003 America s Cup. Adventure Cat Sailing Charters Charlie Bogue, Charter & Marketing Director info@adventurecat.com adventurecat.com Sunset sails and afternoon Bay Cruises on Adventure Cat are the perfect way to see the city skyline and Alcatraz Island. Amazing views await when you sail under the Golden Gate Bridge. Aquarium of the Bay Cathy Tolentino, Director of Sales & Marketing cat@bay.org aquariumofthebay.org Experience the magic of Bay at Aquarium of the Bay. Located at the water s edge, 20,000 local sea creatures await you. Bay Voyager Charles Jennings, Owner & Captain info@bayvoyager.com bayvoyager.com Take in many of the Bay s most famous sights including Alcatraz, the Golden Gate Bridge, the Ferry Building and more from aboard this rigid infl atable vessel. Blazing Saddles Bike Rentals and Tours Lauren Sailor, Marketing & Events Coordinator lauren@blazingsaddles.com blazingsaddles.com Bike the Golden Gate Bridge to Sausalito and Tiburon and return to via a Blue & Gold Fleet ferry! It s easy pedaling on the new and scenic National Park Bike Path from Fisherman s Wharf to the Golden Gate Bridge. Blue & Gold Fleet / RocketBoat Dennis Swayne, Business Development Manager dennis@blueandgoldfl eet.com Madeleine Villar, Business Development Executive mvillar@blueandgoldfl eet.com Tanya Baker, Special Events & Group Sales Manager tanya@blueandgoldfl eet.com blueandgoldfl eet.com rocketboatsf.com Enjoy picturesque views of landmarks like Alcatraz, the Golden Gate Bridge and the City skyline from on board a Blue & Gold Fleet vessel. Climb aboard RocketBoat for the ultimate high-speed adventure. RocketBoat operates May through October. The Flyer Clayton Hill, Group Sales & Marketing clayton.hill@7dexperience.com The Flyer is the world s fi rst 3D fl ying theater. Guests are taken on an exhilarating ride through and above the the city and its most famous landmarks. Magowan s Infinite Mirror Maze Thomas Magowan, Owner virtualtcm@aol.com Navigate the infi nite hallways, endless circles and dead-ends of the most fascinating maze in. Strobe and black lights combined with popular rock music make this an unforgettable experience. Players Sports Grill & Arcade James Hutton, Owner jhutton@peakattractions.com Trudy Whitney, Sales & Events Manager twhitney@playerssf.com playerssf.com Players Sports Grill & Arcade is non-stop fun! Featuring DIRECTV satellites on 35 HDTVs and 200+ sports channels plus 85 arcade games and 30 beers from around the world. The game is always on at Players. City Sightseeing Jessica Rebstock, Director of Sales and Marketing jessica@city-sightseeing.us city-sightseeing.us City Sightseeing offers various multilingual Hop-On Hop-Off Tours with unlimited use for 24 hours, 48 hours or 72 hours. Furthermore, they offer deluxe tours to the Wine Country, Monterey and Yosemite as well as various discounted sightseeing packages. Whale Tours Joe Nazar, Owner/Captain info@sanfranciscowhaletours.com sanfranciscowhaletours.com Venture into the Gulf of the Farallones National Marine sanctuary aboard the 65-foot catamaran in search of the largest marine species on earth! Learn about marine life from an expert naturalist while scanning the horizon for whales, dolphins, sea turtles, sharks and many other marine species. Wine Tasting on the Bay Melissa McDowell, Owner melissa@winetastingonthebay.com winetastingonthebay.com Enjoy a Wine Country experience without leaving the city aboard the Bay s fi rst and only fl oating wine-tasting room. Ninetyminute voyages around the Bay include four tastes of California wines and light snacks.

6 RESTAURANT DIRECTORY Bubba Gump Shrimp Co. Mara Hines, Sales Manager bubbagump.com Capacity: 481 Menu Specialties: Boiled shrimp, fried shrimp, BBQ shrimp, coconut shrimp and favorites like Bucket o Boat Trash. Chart House Stanley Howard, Director of Group Dining showard@ldry.com chart-house.com Capacity: 422 Menu Specialties: Clam Chowder, Mac Nut Mahi, Wicked Tuna, Slow-Roasted Prime Rib, Live Maine-Lobster and Dungeness Crab. Crab House at PIER 39 General Mgr. & Events Coordinator manager@crabhouse39.com CRAB crabhouse39.com Capacity: 120 Menu Specialties: Killer crab, crab alfredo, crab enchilada, crab chowder and crab angel hair lasagna. Eagle Cafe Wally Parker, Owner wally@wallyparker.com Karen Parker, Co-Owner karen@eaglecafe.com eaglecafe.com Capacity: 120 Menu Specialties: Dungeness crab omelettes, triple layer french toast with fresh fruit, seafood platters, fi sh & chips, pastas and steaks and chicken dishes. Fog Harbor Fish House Jane O Donnell, Group Coordinator jane@simcorestaurants.com fogharbor.com Capacity: 220 Menu Specialties: Fresh seafood and meats, steak and lobster, garlic roasted crab and award-winning clam chowder. Hana Zen Japanese Grill Angie Louie, Owner hanazen888@gmail.com hanazenrestaurant.com Capacity: 165 Menu Specialties: Sushi nigiri, sushi rolls, special rolls (Rainbow Roll, Hana Zen Roll), yakitori and sashimi. Hard Rock Cafe Emilie Fauquet, Sales & Marketing Manager emilie_fauquet@hardrock.com hardrockcafe.com Capacity: 280 Menu Specialties: Hard Rock Cafe s legendary angus beef cheeseburger, hickory smoked BBQ ribs and the always-popular Kid s Menu. Luigi s Pizzeria Dan Hawkins, General Manager dhawkins54@gmail.com luigispier39.com Capacity: 125 Menu Specialties: Pizza, pasta, salad, appetizers, beer and wine. Mango s Taqueria & Cantina General Manager mangos39info@gmail.com mangoscantina.com Capacity: 90 Menu Specialties: Tacos, burritos, enchiladas, carnitas, carne asada and more. Pier Market Seafood Restaurant Jane O Donnell, Group Coordinator jane@simcorestaurants.com piermarket.com Capacity: 200 Menu Specialties: Award-winning clam chowder, mesquite-grilled fresh fi sh and meats. Players Sports Grill & Arcade/ Luau Lounge James Hutton, Owner jhutton@peakattractions.com Trudy Whitney, Sales & Events Manager twhitney@playerssf.com playerssf.com Capacity: 500 Menu Specialties: The Club Burger, clam chowder from scratch, the French Dip, Cobb Salad, and more. Luau Lounge: Be sure to visit the Luau Lounge, s only waterfront tiki bar. Swiss Louis Italian & Seafood Restaurant Ryan Moran, General Manager tours@swisslouis.com swisslouis.com Capacity: 325 Menu Specialties: Cioppino, linguini with fresh clams, prawns sautee and chicken parmigiana and fresh Dungeness crab. Wipeout Bar & Grill Jane O Donnell, Group Coordinator jane@simcorestaurants.com wipeoutbarandgrill.com Capacity: 150 Menu Specialties: Seafood selection, tacos, burritos, pizza, pasta, hamburgers, sandwiches and salads. Corporate Sponsors Media Sponsors