PROSPECTUS Coffee Fest Los Angeles

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1 2018 Coffee Fest Los Angeles

2 Specialty Coffee by the Numbers In 2018, nearly 10,000 exhibitors and attendees chose Coffee Fest as a vehicle to build & grow their business. Coffee Fest Attendees Say Sources: 1 SCA 2017 US Coffee Market Overview. 2 National Coffee Association Generational Report Forbes, A Surprising New Trend in Coffee, 2017.

3 Access the largest concentration of independent specialty beverage operators & decision makers in America. For more than 25 years, Coffee Fest participants have looked to Coffee Fest & its exhibitors to bring them what is new & what is next to advance their business. Coffee Fest attracts a variety of buyers including: Owners & Founders Managers Baristas Coffee Roasters Drive-thrus & kiosks Restauranteurs Portland, Oregon 2017 Western Region LOS ANGELES 2018 & Western Region Hospitality Entrepreneurs opening new cafes Foodservice institutions & organizations Retail Bakeries Distributors Coffee chains & independent cafes. Denver, Colorado 2018 Central Region Chicago, Illinois 2017 Central Region INDIANAPOLIS Central Region NEW YORK Eastern Region Baltimore, Maryland 2018 Eastern Region Nashville, Tennesee 2017 Eastern Region 50.1% RESTAURANT/ RETAILER 16.89% SPECIALTY COFFEE OPEN > 1 YEAR 18.55% COFFEE ROASTER 8.72% SPECIALTY COFFEE OPENING SOON They Come from Near & Far Los Angeles West: 84.57% Central: 6.07% East: 5.72% International: 4.65% Denver West: 11.18% Central: 78.95% East: 8.50% International: 1.37% Baltimore West: 2.59% Central: 8.57% East: 85.85% International: 2.99% At our first show, we secured at least 40 new accounts, and that number is still growing due to folks that hadn t opened their shop yet. Exhibiting at Coffee Fest is worth the money ten-fold if your customer is the small- to midsized coffee shop/roaster. BRIAN POLIZZI

4 Coffee Fest has the best-a ended shows we hit. You gather the highest concentration of industry professionals. STEVEN MCKENDRICK Coffee Fest events are the ideal place to develop new channels, showcase new products, meet new customers and network with industry professionals. No ma er what city you choose to exhibit in, Coffee Fest will put your brand in front of thousands of specialty retailers and allow you to leave a lasting impression with potential customers. Presented and managed by a team who is passionate about coffee and cares about their customers and their customers success. EASTERN USA CENTRAL USA WESTERN USA NEW YORK INDIANAPOLIS LOS ANGELES Sunday - Tuesday Friday-Sunday Sunday-Tuesday March 3-5, May 31-June 2, August 25-27, Javits Center Indiana Convention Center Los Angeles Convention Center These days, balancing health and deliciousness is easier than ever if you know where to source the right products. The colocations with Healthy Food Expo in New York and Los Angeles will bring restaurants, foodservice, hospitality operations and retail stores looking to source healthy food and ingredients to incorporate into their menus and establishments. The Food Shows are the regional, annual gathering grounds for restaurant and foodservice professionals presenting the opportunity to meet face-to-face with owners, managers, chefs, and food service directors of independent restaurants, multi-unit operations, large catering organizations, hotel banquet services, corporate dining, institutional foodservice, country clubs and retail establishments. The Food Shows are where the industry gathers across three distinct markets to source new products, share best practices, learn new concepts, and find ideas that will shape the future of their personal business in the industry itself.

5 New Opportunities and New Markets with Coffee Fest Market Place In partnership with the National Grocers Association Sponsored by the Florida Restaurant & Lodging Association SAN DIEGO, CA February 24-27, Is your product a good fit for grocery? This is the show to put you in front of the right buyers. The NGA Show is an annual meeting that supports independent grocers across the country. Coffee Fest Market Place will bring new exhibitors to the show floor as well as coffee education. These additions to the show will support Independent Grocers expanding into the café market and embracing growth in specialty beverage trends driven by consumers. Exhibit, sponsor or participate on our demo stage. VERY LIMITED SPACE IS AVAILABLE. ORLANDO, FL September 15-16, Looking to expand into restaurants? Exhibit alongside other Coffee Fest exhibitors at the Florida Restaurant and Lodging Show. Coffee Fest Market Place will be a pavilion on the show floor bringing specialty coffee and other items to restaurant and lodging buyers. VERY LIMITED SPACE IS AVAILABLE. Independent Grocers REPRESENT $131B ANNUAL US SALES. Restaurant IS A $82B INDUSTRY IN THE US. We are always amazed at the amount of quality people we meet at your shows, and at how downright enjoyable the staff and atmosphere are. ERIC GIRARD

6 We were interested in reaching smaller and regional coffee shops and believe the locations of the shows allowed us to enter some underserved areas. AMY KELLOGG & AMY O HOYT Standard Booth Package Black carpet in booth Six-foot (6 ) draped table Chair Waste Basket Exhibitors identification sign Six (6) staff badges per 100 sq.ft. Discount admission passes for your customers Entrance to the Opening Night Reception Please Note: Electrical is not included in booth package. BOOTH OPTIONS End Cap 200 sq. ft Double corner visibility Corner Inline 100 sq. ft Double aisle visibility 100 sq. ft. Standard single aisle visibility ASK ABOUT SPONSORSHIP & MARKETING OPPORTUNITIES! Standard Table Top Package Black carpet in table top area Six-foot (6 ) high-top draped table Waste Basket Exhibitors identification sign Three (3) staff badges Discount admission passes for your customers Entrance to the Opening Night Reception Please Note: Electrical is not included in table top package. Booth prices starting at $25.73 per square foot. Inline Booth 100 sq. ft. Table Top 24 6 End Cap 200 sq. ft. 20 Corner Booth 100 sq. ft. Standard Table Top $1700 All product signage must fit on top of or below table top. Hanging signage only permitted on front of table. Depending on location. Contact Hailey Hayes to learn more. call x103 or at

7 Coffee Fest connects with the cra coffee audience. When business takes the time to exhibit at a trade show, you hope for a positive experience. We were able to open up over 40 new accounts. Wow! This Media Partnerships Print ads, digital ads and on-site media coverage of competitions & shows. Coffee Fest logo or additional marketing tools available by request. trade show just goes to prove the impact that it has. JEFFREY A. TEICH

8 Thank You, Hall of Fame Exhibitors! Coffee Fest is a coffee community. We are honored to have worked the following exhibitors at 38 of 40 Coffee Fest trade shows consecutively: To learn more or exhibit, call: Make the most of Coffee Fest! Ask about Sponsorships & Marketing Opportunities to increase your presence at Coffee Fest events C Dock Street Tacoma, WA R 11/05/18

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