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1 Glassware courtesy of Zwiesel 1872 International Wine & Gourmet Foods, Hotel, Foodservice Equipment, Supplies & Services Exhibition & Conference in Tokyo, Japan Partner Events

2 Partner Events Wine & Gourmet JAPAN 2014 YOUR GATEWAY TO THE FINE WINE, FOOD AND HOSPITALITY MARKET IN JAPAN The only dedicated wine and spirits networking business platform in Japan, the Wine & Gourmet JAPAN trade exhibition offers you a myriad of opportunities to meet with the top decision makers of the industry, which include food, beverage, wines and spirits importers, wholesalers, distributors, hotels, restaurants, and catering buyers. Held alongside FABEX, Dessert, Sweets, Bakery & Drink Festival, PB OEM Fair, Japan Meat Industry Trade Fair and Japan Noodle Trade Fair, Wine & Gourmet JAPAN offers you quality cross segment exposure to the growing fine wine and gourmet delicatessen markets in Japan and beyond. Why Exhibit at Wine & Gourmet JAPAN The only trade show in Japan focusing on fine wine and internationally imported artisanal and gourmet food products Abundant opportunities to meet and network with decision makers and professionals from the wine, gourmet food, beverage, and hospitality industry A comprehensive platform for you to showcase your products through our supporting programs during event days Held in partnership with five trade fairs, presenting quality cross segment of buyers from relevant industries

3 Network, Connect, and Interact at Wine & Gourmet JAPAN 71,157 trade visitors from the wine and spirits as well as the food and beverage industry attended Wine & Gourmet JAPAN 2013 and its five co-located trade fairs from 3 5 April. 6 Country groups: France, Germany, Portugal, Singapore, South Africa, Spain 71,157 Total trade visitors attended the 6 co-located fairs 15 32,360m 2 Countries /regions represented 138 Companies at Wine & Gourmet JAPAN 814 Companies at the 6 co-located fairs Compliments from New and Returning Participants This is my second year exhibiting at Wine & Gourmet JAPAN. Last year, I found an importer and this year, I was able to establish good connections by targeting the hotels and restaurant buyers, thereby further expanding my business. Mr Anthony Budd Managing Director of Diverse Flavours, South Africa I have visited many food shows in Japan and my company chose Wine & Gourmet JAPAN as the first show we exhibit with in Japan. Our re-packaged, re-sized products created for the Japanese markets have been very well received. Ms Maria Santovito Marketing Representative of Dolceamaro SRL, Italy We met representatives from whisky bars, hotels, buyers from Yokohama, and even an owner of a restaurant chain in Thailand. Mr Rafael Ray Cardenas CEO of Hand Crafted Spirits, USA We participated in Wine & Gourmet JAPAN There was an excellent service provided, a very good planning of the exhibition, and the visitors were all professionals who were interested in our wines. Given that during the expo we found our first importer in Japan, it is for sure that we will take part again next year, this time to support his network of clients! Mr Thomas Glinavos Managing Director of Domain Glinavos, Greece We participated in Wine & Gourmet JAPAN 2012 and returned again this year. As a producer of organic wines, vinegar, grape seed oil, and grape seed flour from the region of La Mancha in Spain, we would like to reach out to Japanese buyers to establish a presence in Asia. Many of our Asian customers came to Wine & Gourmet JAPAN 2013 on the first event day and we also managed to establish several new contacts. Mr Eric Alcolea Sales Manager of EHD Delgado Organics, Spain We have had a presence in Japan for more than 20 years and last year we started to promote the pairing of our cheese with wines. We chose Wine & Gourmet JAPAN as a platform to introduce our new products and also target wine shops. Wine & Gourmet JAPAN has been a great business platform, allowing us the opportunity to connect with many buyers. Mr Nicol Vincent Brand Manager of Bresse Bleu, Japan

4 Exhibitor Statistics Occupying 32,360 sqm, with a total of 814 exhibitors from 15 countries and regions around the world, Wine & Gourmet JAPAN 2013 and its partner fairs offered attendees a plethora of opportunities to meet with high quality cross segment of buyers from relevant industries. Wine & Gourmet JAPAN FABEX Dessert, Sweets, Bakery & Drink Festival PB OEM Fair Japan Meat Industry Trade Fair Japan Noodle Trade Fair * Wine & Gourmet JAPAN 2011 was postponed due to the earthquake and tsunami in Tohoku. What to Expect in 2014 Imported Food Zone NEW! Introduced in 2013 to showcase imported food items from all over the world, the Imported Food Zone saw renowned brand names such as Bresse Bleu, Decollage, Interfresh, Vestey Foods and more present high-quality food products to a strong turnout of HoReCa buyers. Wine & Gourmet JAPAN 2014 will also see the introduction of the Imported Sweets Zone, placed right beside the well-established Dessert, Sweets, Bakery & Drink Festival. ProCafé NEW! Japan s coffee consumption was a total of 6.8 million bags from 1997 to 2011, making it one of the largest consumers of coffee worldwide. Coffee-related businesses in Japan have since taken cues from the latest industry trends and customized them for the Japanese palate. ProCafé, a trade fair catered for coffee industry professionals, will debut at Wine & Gourmet Japan 2014 to provide a quality trading platform for both manufacturers and suppliers of coffee-related products. Japanese Wine and Sake Pavilion The Japanese Wine and Sake Pavilion was introduced last year to promote and increase awareness about Japanese sake, Japanese wines, and its culture. Companies such as Hokkaido Wine A.G., Ichinomiya Shuzo Corp., Sasaiwai Sake, Co., Ltd., Yamato Wine Co., Ltd and more participated with great success, promoting high-quality Japanese alcoholic drinks. Wine Kingdom & Wine Label Contest NEW! Returning in 2014 is the wine appreciation program which has garnered stellar comments from exhibitors and visitors for its ability to showcase a myriad of wines and provide winematching tips and advice to a highly-targeted group of buyers from the Japanese bar, restaurant, and hospitality sector. Wine & Gourmet JAPAN 2014 will introduce the Wine Label Contest, also organized by Wine Kingdom.

5 Why Japan Market Trends & Outlook Strong Growth in Japan s Wine and Spirits Market to Continue Japan s wine and spirits market registered strong growth for two consecutive years, and will continue to grow. Wine consumption increased by at least 15-16% in With a relatively low per capita consumption, Japan has enormous potential for expansion in 2013 and beyond. Increased off-premise consumption and consumption in inexpensive restaurants, such as izakayas, has contributed to the growth of imported volume. Total bottled import volumes from Spain increased by 15%; Italy by 13.6%; Chile by 13.3%; France by 7%; and United States by 6.4%. Sparkling wine remains popular among men and women. The total consumption volume in 2012 grew by 15.8%. Liqueurs and spirits continue to be a favourite among women for their sweet taste, lower alcohol content, and visual appearance. Opportunities in Japan s Food Service and Private Label Sectors The Japanese enjoy dining out and demand high-quality food and service, indicating a strong and positive willingness to spend. The consumer food industry is estimated to be worth $292 billion, with the restaurant industry accounting for $214 billion. This sector offers unique opportunities, with major chain restaurants playing an important role. Bespoke and private brands able to tailor portion size, packaging, labels and even flavours to the needs of top retailers are increasingly popular now, allowing for exponential growth in the sector. Who You Will Meet Who are you? International Wine & Liquor Makers Local Wine & Liquor Importers International Food & Beverage Manufacturers Local Food & Beverage Manufacturers Importers /Distributors Equipment & Technology Providers Get to meet Importers, Distributors, Sommeliers, Wine Shops, Brokers, Bulk Suppliers & Wine Collectors Retailers, Sommeliers, Wine Shops, Brokers & Wine Collectors Importers, Distributors & Chefs Importers /Distributors /Retailers, F&B Directors, Chefs, Restaurants, Hotels & Foodservice Buyers Manufacturers, Distributors /Wholesalers, Retailers, Supermarkets, Gourmet Stores, Restaurants /Bars /Clubs & Resorts Food Service, Catering & Hotel Buyers

6 Exhibit Profile Gourmet Food Canned & Processed Foods Dairy Products Fine Baked Goods Fine Food Specialty Goods Food Ingredients Fresh Produce Frozen & Chilled Foods Gourmet Foods Meat & Poultry Seafood Coffee Equipment, Packaging, and Processing Accessories Cocoa Processing Coffee Processing End Products Machinery & Equipment, Equipment Manufacturers Packaging/Paper Suppliers & Services Miscellaneous Sweets & Confectionery Gourmet Chocolate Snack Food Sweets & Confectionery Alcoholic & Non-alcoholic Drinks Beer Non-alcoholic Drinks (Including Coffee & Tea) Sake Shochu & Spirits Wine Foodservice & Catering Technology Catering & Hospitality Technology Hotel & Gastronomic Supplies and Services Supplies & Services Wine Accessories Others Associations, Trade Press & other Services Book Your Preferred Exhibit Space Now! Wine & Gourmet JAPAN April 2014 Tokyo Big Sight, Tokyo, Japan Partner Events: FABEX Dessert, Sweets, Bakery & Drink Festival PB OEM Fair Japan Meat Industry Fair Japan Noodle Industry Fair Supporting Organizations: Cheese Professional Association Japan Association of Nippon s Wine Lovers Japan Beer Sommelier Association Japan Wines & Spirits Importers Association Wine Importers Association Wines of South Africa (WOSA) Contacts Asia Pacific Mr Sven Schaefer Koelnmesse Pte Ltd Tel: Fax: Japan Mr Makoto Takagi Koelnmesse Co., Ltd Tel: Fax: Germany Ms Christina Solbach Koelnmesse GmbH Tel: Fax:

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