Post-Show Report.

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1 Post-Show Report Korea International Exhibition Co.,Ltd : #1116 (Yeouido-dong), 33 Gukjegeumyung-ro 6-gil, Yeongdeungpo-gu, Seoul, KOREA Tel : Fax : Facebook :

2 Show Overview Title Seoul International Wines & Spirits Expo 2016 Date (Thur.) ~ 23(Sat.) / 10:00 ~ 18:00 (until 17:00 on 23 rd ) - Business Day : (Thur.) ~ 22 / 10:00 ~ 18:00 / - Public Day : (Sat.) / 10:00 ~ 17:00 Venue Scale Organizer Sponsor Media Partner Exhibit Item COEX Hall C, Seoul, Korea 10,348 m2 / 271companies and 343booths from 25countries Korea International Exhibition Co.,Ltd ICE / Wines From SPAIN / Wine of South Africa / SOPEXA / U.S.A.T.O / Korea Wine Association / Korea Sommelier Association / Korea Bartenders Association Wine Review / Beer Post Wine Red wine / White wine / Rose wine / Sparkling wine / Fortified wine, etc Service & Media Wine magazine / Liquor magazine / Wine educational institution, etc. Beer & Spirits & Korea Traditional Alcoholic Beverage Beer / Whisky / Vodka / Brandy / Cognac / Rum / Gin / Tequila / Japanese sake / Chinese spirits / Korea Traditional Alcoholic Beverage, etc Wine cellars & Accessories Wine cellar / Accessory / Wine glass / Ice maker, etc. Equipment, Shipping, Packaging Production equipment / Microbrewery / Transport / Storage / Packaging / Interior, etc. Specialty Store Pub, Bar, Club, Hotel, Cruise, Duty free shop / Restaurant / Resort / Casino / Franchise / Catering, etc. Embassies, Associations Embassy in Korea / Trade-investment promotion agency / Diplomatic office / Foreign organizations, etc. Others Cheese / Chocolate / Bakery / Snack etc. Website Facebook

3 Result Analysis - Exhibitor 271 Exhibitors from 25 countries Australia, Belgium, Bolivia, Brazil, Bulgaria, Canada, China, Czech, France, Greece, Hungary, Italy, Japan, Korea, Mexico, Moldova, Netherlands, Portugal, Romania, Russia, Slovak Republic, South Africa, Spain, Taiwan, USA 03

4 Result Analysis - Exhibitor 1. More than 81% of exhibitors are 2. More than 72% of exhibitors will satisfied with the result of SIWS Expo participate again in 2017 Satisfaction for participation Plan for next year Classification No. of Company Percentage I will participate again % I am not sure yet % I will not participate. 0 0% TOTAL % Total

5 Exhibition Result - Visitor 1. Business Type of Buyers 7,050 Buyers Hotel / Restaurant / Cafe 38% Wine / Spirit Importer 30% Hotel / Restaurant / Cafe 38% Wine / Spirit Importer 30% Total 7,050 05

6 Exhibition Result - Visitor 2. 56% of people visited for 3. Majority of interest of visitors is Wine business purpose. Purpose of visitors Interest of visitors Total 23,523 Total 23,523 06

7 Special Pavilion 2016 Wine Trend Campaign : Your every day, Simply Red Wine! With the theme of Daily Red Wine, it will be a great chance to introduce guide line and wine public culture with daily red wine which is easy to enjoy in your everyday life. Meeting with daily red wines imported and distributed in Korea, this special pavilion will be presenting new consumption trends for consumers and differentiated business opportunities for the industry members. Seoul Bar Show The event shows a new consumption trend focused on bars in Korea by introducing spirits such as white spirits, hard liquors and liquor as well as food and accessory. Sommelier's Best Wine Collection This special exhibition presents a collection of imported wines selected and recommended by sommeliers, setting new standards for consumers wine selection and providing differentiated business opportunities for the industry members. Seoul Sake Festival Sakes at home and abroad are introduced here. Sake importers and makers representing Korea join this event to showcase their brands and new products. The 5th World Beer Festival The world s best beers brought together! This specialized tasting event will provide a rare opportunity to understand fast-evolving beer market trend and meet the best beer brands in one place with various seminars and programs. World Traditional Alcoholic Beverage Festival Korea has high-quality traditional alcoholic beverages comparable to the finest imported liquors. Traditional breweries selected by municipalities across the nation join this event to promote consumption of Korean traditional spirits. 07

8 Seminar and Event Professional Seminars Beer Class Date Subject Date Subject April 21 (Thur.) What is Natural Wine(Geonseop Han/Korea Sommelier Association) Heineken Star Serve 5 Step(Heineken Korea) Great American Craft Beer(Mark Snyder, Ryan Hilliard) Cork and Stopper(Joon-Chul Kim/Korea Wine Association) Successful Strategy for Management of Wine Dining Culture (Minsoo Kim/Daejeon Branch Manager of Korea Wine Association) Greek Wine Seminar(Enterprise Greece) The 6th National College Sommelier Contest Madeira Master Class(Moonsong Banb/WSET Diploma) Heineken Star Serve 5 StepCraft Beer Quality Control (Hoon Seong/Breworx) April 21 (Thur.) Beer Symposium : The right to drink a decent beer(beer Post) What is Magpie Brewing Company? Meeting with Magpie Brand Founder and Head Brewer Introduction to Beer Style and Food Pairing (Kyeongmin Kwon) Beer Talk Concert : Let s Have a Beer Power(Beer Post) Beer Open Stage Date Subject Daily Red Wine Special Event Date April 21 (Thur.) Daily Red Wine Special Event Subject April 21 (Thur.) Heineken Draught Innovation Brew lock System Beer Pod-Cast Open Broadcast - No Beer, No Life (Beer Master Club) Heineken Draught Innovation Brew lock System Somersby Sampling and My Bottle Give-out Event (BK Co., Ltd.) 08 Seoul International Wines & Spirits Expo

9 Seoul International Wines & Spirits Expo 2017 Start your wines and spirits business in Korea with us! (Thur.) ~ 29(Sat.)

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