INNOVATION TOUR SERIES

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1 HELLO, WE RE WE RE HERELET S GO. INNOVATION TOUR SERIES WHAT? BAKERIES WHERE? NYC #002 In our constant search of new ideas, EFCO sends members of the R+D team into the field to get a first hand look at what s resonating with consumers. Hitting the streets is a great way to find sources of inspiration, new trends and other tidbits that prove to be invaluable to the ideation and innovation process. Please enjoy this publication and consider joining us on a future innovation tour.

2 BAKERIES NYC Efco Products, Inc. 2 INNOVATION TOUR [BAKERIES NYC]

3 HELLO, WE RE WE RE HERELET S GO. IN SUMMARY The chefs at EFCO took to the streets of NYC to taste and evaluate some of the hottest, trendiest bakeries. Here s a summary of our rankings, but be certain to read on for more details about each bakery and the inspiration that EFCO derives from each location. HOT #1: Bibble & Sip HOT #2: Momofuku Milk Bar HOT #3: Levain Bakery HOT #4: Do NOTABLE MENTION: Dominique Ansel Kitchen Efco Products, Inc. 3 INNOVATION TOUR [BAKERIES NYC]

4 HOT #1: BIBBLE & SIP PROS CREAM PUFFS ARE LOADED WITH FLUFFY PASTRY CREAM THEN TOPPED WITH A SUGAR CRUMB COATING FOR TEXTURAL COMPLEXITY CONS THE ONLY CRITICISM IS THEY NEED MORE LOCATIONS, PREFERABLY NEXT DOOR AT ALL TIMES RATING 5 / 5 PERSONABLE STAFF BRINGS TO LIFE THIS BAKERY AT THE PERFECT INTERSECTION OF FRENCH TECHNIQUE AND ASIAN FLAVORS Efco Products, Inc. 4 INNOVATION TOUR [BAKERIES NYC]

5 HOT #1: BIBBLE & SIP Move over macaron, here comes the cream puff. Bibble & Sip features innovative cream puff flavors like Early Grey, Matcha and Black Sesame. HERE S HOW EFCO INNOVATES EFCO manufactures aerated buttercremes that are ideal as bakery fillings and frostings. Flavors include Salted Caramel, Coffee and Maple. TO LEARN MORE ABOUT HOW EFCO CAN DEVELOP IDEAS FOR YOU WITH THIS OR OTHER TRENDS, US AT RESEARCH@EFCOPRODUCTS.COM AND CONNECT DIRECTLY WITH OUR R+D LAB TEAM. Efco Products, Inc. 5 INNOVATION TOUR [BAKERIES NYC]

6 HOT #2: MOMOFUKU MILK BAR PROS HOME TO WHIMSICAL REINVENTIONS OF FAN FAVORITES LIKE THE CORN COOKIE THAT COMBINES CORNBREAD AND COOKIES CONS THE SMALL DISPLAY CASE AND COMPACT STORE LAYOUT MEANS THAT MANY ITEMS ARE PRE-PACKAGED TO TAKE ON-THE-GO RATING 4.5 / 5 MENU ITEMS LIKE CRACK PIE AND COMPOST COOKIES HAVE GARNERED A LOYAL FOLLOWING AND FRANCHISE WORTHY CONCEPT Efco Products, Inc. 6 INNOVATION TOUR [BAKERIES NYC]

7 HOT #2: MOMOFUKU MILK BAR Fortune favors the adventurous palate that is bold enough to order Cereal Milk Ice Cream. Below is an inside look at Momofuku Milk Bar. Cereal Milk Ice Cream Bagel Bomb Corn Cookie HERE S HOW EFCO INNOVATES EFCO developed a delicious Corn Cake Donut Mix that features real cornmeal and a sweet corn flavor. TO LEARN MORE ABOUT HOW EFCO CAN DEVELOP IDEAS FOR YOU WITH THIS OR OTHER TRENDS, US AT RESEARCH@EFCOPRODUCTS.COM AND CONNECT DIRECTLY WITH OUR R+D LAB TEAM. Efco Products, Inc. 7 INNOVATION TOUR [BAKERIES NYC]

8 HOT #3: LEVAIN BAKERY PROS THE GOOEY CHOCOLATE CHIP WALNUT COOKIES PUT THIS BAKERY ON THE MAP CONS LONG LINES DURING PEAK HOURS CAN BE SLOW MOVING RATING 4 / 5 THERE S A LOT TO LOVE IN A GOOEY COOKIE BUT WE PREFER THEIR COOKIES WHEN BAKED LONGER Efco Products, Inc. 8 INNOVATION TOUR [BAKERIES NYC]

9 HOT #3: LEVAIN BAKERY Considered by many as the greatest cookies in NYC, Levain Bakery has stood the test of time. Chocolate Chip Walnut Cookie Dark Chocolate Peanut Butter Chip Cookie HERE S HOW EFCO INNOVATES EFCO offers coffee syrups with flavors like Pecan Pie or Brown Sugar that are a perfect pairing for coffee and cookies. TO LEARN MORE ABOUT HOW EFCO CAN DEVELOP IDEAS FOR YOU WITH THIS OR OTHER TRENDS, US AT RESEARCH@EFCOPRODUCTS.COM AND CONNECT DIRECTLY WITH OUR R+D LAB TEAM. Efco Products, Inc. 9 INNOVATION TOUR [BAKERIES NYC]

10 HOT #4: Do PROS BIG WINDOWS INTO THE KITCHEN PROVIDE A BEHIND THE SCENES EXPERIENCE FOR THIS HOT SPOT CONS THE COOKIE DOUGH WAS DIFFICULT TO SCOOP AND TOPPINGS WERE PREMIXED THUS LIMITING THE CUSTOMIZATION OPTIONS RATING 3.5 / 5 THE LINES AND REPUTATION BUILD THE ANTICIPATION AS A BUCKET LIST LOCATION FOR FOODIES IN NYC Efco Products, Inc. 10 INNOVATION TOUR [BAKERIES NYC]

11 HOT #4: Do Do was likely the most popular dessert location in NYC last year with lines that rivaled the cronut craze. HERE S HOW EFCO INNOVATES EFCO has a full line of caramel, fudge and fruit toppings with innovative flavors like Passion Fruit Caramel. Try them on ice cream, cheesecake and now cookie dough. TO LEARN MORE ABOUT HOW EFCO CAN DEVELOP IDEAS FOR YOU WITH THIS OR OTHER TRENDS, US AT RESEARCH@EFCOPRODUCTS.COM AND CONNECT DIRECTLY WITH OUR R+D LAB TEAM. Efco Products, Inc. 11 INNOVATION TOUR [BAKERIES NYC]

12 NOTABLE MENTION: DOMINIQUE ANSEL KITCHEN PROS THE KITCHEN IN THE NAME MEANS THAT ITEMS ARE MADE TO ORDER TARTS FILLED FRESH AND BIEGNETS FRIED TO ORDER CONS FLAVORS WERE OVERLY SUBTLE AND PRICES WERE HIGH RATING 3 / 5 OVERALL A CAPTIVATING EXPERIENCE BUT THE IDEAS AND PREPARATIONS WERE MORE ENGAGING THAN THE FINISHED PRODUCTS AT TIMES Efco Products, Inc. 12 INNOVATION TOUR [BAKERIES NYC]

13 NOTABLE MENTION: DOMINIQUE ANSEL KITCHEN We re big fans of Dominique Ansel Bakery with their delicious innovations like the Cookie Shots and Frozen S mores, so maybe we were overly optimistic to visit the Kitchen location. Burrata Ice Cream Matcha Beignets HERE S HOW EFCO INNOVATES Lemon Yuzu Tart EFCO has a wonderful beignet mix that pairs perfectly with our new cream cheese fillings and clean label fruit fillings. TO LEARN MORE ABOUT HOW EFCO CAN DEVELOP IDEAS FOR YOU WITH THIS OR OTHER TRENDS, US AT RESEARCH@EFCOPRODUCTS.COM AND CONNECT DIRECTLY WITH OUR R+D LAB TEAM. Efco Products, Inc. 13 INNOVATION TOUR [BAKERIES NYC]

14 HELLO, WE RE WE RE HERELET S GO. GET INVOLVED INNOVATION HAS MANY FORMS EFCO ignites inspiration that sparks innovation. Join the fun and get involved. Here are just a few ways for you and your team to be part of the action. 001// JOIN ONE OF OUR INNOVATION TOURS We hold several innovation tours each year. They re a lot of fun and provide a street-level perspective on what s resonating with patrons. Joining us for our next innovation tour is a piece of cake (pun intended) simply reach out to our team for more information on topics and schedules. 002// INVITE US FOR AN ON-SITE INNOVATION SESSION Let us come to you. We can conduct a targeted innovation session focused on your specific needs and applications. It s a great way to experience everything EFCO is monitoring in the marketplace. 003// ATTEND AN INNOVATION SUMMIT Join us at EFCO headquarters. Located 90 miles north of NYC in the Hudson Valley Region, EFCO is in the center of a region rich in farm-to-table cuisine and home to the world famous Culinary Institute of America. Let us host you as we collaborate to create memorable dishes. THERE ARE MANY WAYS TO ENGAGE WITH EFCO THAT WORKS BEST FOR YOU AND YOUR TEAM. SIMPLY US AT RESEARCH@EFCOPRODUCTS.COM AND CONNECT WITH OUR R+D LAB TEAM TO LEARN MORE. Efco Products, Inc. 14 INNOVATION TOUR [BAKERIES NYC]

15 THANK YOU. LET S INNOVATE. The R+D Lab at EFCO is supported by EFCO s manufacturing expertise and a talented team delivering on a promise of excellence every EFCO customer knows intimately. Challenge us; we re here to help. David Cullinan R&D Manager Vijay Poreddy Food Scientist YOU-CENTRIC APPROACH Brian Duffy Food Technologist, Innovation Brianna Benson Sample Coordinator HELLO, WE RE WE RE HERELET S GO. EFCO Products, Inc. 130 Smith Street Poughkeepsie, NY CALL VISIT efcoproducts.com research@efcoproducts.com MADE IN THE USA

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