The Changing Food Landscape: A Street Level View

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1 The Changing Food Landscape: A Street Level View June 4 th, 2018 Gerry Ludwig, CEC Corporate Consulting Chef - Culinary R&D

2 The Changing Food Landscape: A Street Level View Agenda All Day Dining Drives A.M. Innovation Flavor Bomb Breakfast Sammies Veg-Centric Year Four Menu Stars: Sweet Potatoes Heirloom Tomatoes Hot Cucumbers & Radishes Mashing Indian Into The Mainstream Paratha Tacos & The Indian Burrito Menu Standout: French Onion Dip Sea Buckthorn Breaks Into Foodservice

3 The Changing Food Landscape: Our Research M.O.

4 The Changing Food Landscape: A Street Level View Trend Research Street Level Collect Target Info 337 Days/Yr. Vet Targets 2018: >450 Chicago Create Resources New York Analyze Research 16 Years: Firsthand Only No Substitute Finalize Target List 2018: 120 Logistical Planning Los Angeles Documentation Execute Research Tours 3 x 5 Days 113/1107 Menu Differentiation First To Market

5 The Changing Food Landscape: A Street Level

6 The Changing Food Landscape: All-Day Dining Drives A.M. Innovation

7 The Changing Food Landscape: A Street Level View All-Day Dining Drives A.M. Innovation Growing Trend For Several Years All Day Incidental C&U Opportunity: Breakfast/Brunch Menu Innovation Diverse Ingredients, Unique Combinations P.M. Ingredients in A.M. Dishes

8 All-Day Dining Drives A.M. Innovation

9 All-Day Dining Drives A.M. Innovation

10 All-Day Dining Drives A.M. Innovation

11 All-Day Dining Drives A.M. Innovation

12 All-Day Dining Drives A.M. Innovation

13 All-Day Dining Drives A.M. Innovation

14 All-Day Dining Drives A.M. Innovation

15 All-Day Dining Drives A.M. Innovation

16 All-Day Dining Drives A.M. Innovation

17 The Changing Food Landscape: All-Day Dining Drives A.M. Innovation: Flavor Bomb Breakfast Sammies

18 The Changing Food Landscape: A Street Level View Flavor Bomb Breakfast Sammies Chef-Driven Transformation Complex Ingredient Combinations Explosively Flavorful Ripe For Innovation Broad Opportunity

19 Flavor Bomb Breakfast Sammies

20 Flavor Bomb Breakfast Sammies

21 Flavor Bomb Breakfast Sammies

22 Flavor Bomb Breakfast Sammies

23 Flavor Bomb Breakfast Sammies

24 Flavor Bomb Breakfast Sammies

25 The Changing Food Landscape: A Street Level View All-Day Dining Drives A.M. Innovation P.M. To A.M. Cross-Utilizations Vegetables: Breakfast Of The Future Sandwiches - A Broad Menu Fit Plated Buffet Boxed Grab N Go

26 The Changing Food Landscape: Mashing Indian Into The Mainstream

27 The Changing Food Landscape: A Street Level View Mashing Indian Into The Mainstream Many Consumers Too Authentic Much Higher Acceptance in C&U Dining Potential In Mashing-Up Flavors Increase Relatability/Promote Trial

28 Mashing Indian Into The Mainstream

29 Mashing Indian Into The Mainstream

30 Mashing Indian Into The Mainstream

31 Mashing Indian Into The Mainstream

32 Mashing Indian Into The Mainstream

33 Mashing Indian Into The Mainstream

34 Mashing Indian Into The Mainstream

35 Mashing Indian Into The Mainstream

36 Mashing Indian Into The Mainstream

37 Mashing Indian Into The Mainstream The Paratha Taco Naan Meets Puff Pastry Flaky and Fatty Versatile Carrier Vast Filling Options

38 Mashing Indian Into The Mainstream The Indian Paratha

39 Mashing Indian Into The Mainstream Frankie: The Indian Burrito

40 The Changing Food Landscape: A Street Level View Mashing Indian Into The Mainstream Add Variety, Flavor Differentiation Burgers, Wings, Fries Paratha Tacos, Indian Burritos

41 The Changing Food Landscape: Vegetable Centric Cuisine: Year Four

42 The Changing Food Landscape: A Street Level View Vegetable Centric Cuisine: Year Four New Menu Category New Mindset High Craveability Flavor Layering Aggressive Cooking Methods Beyond Vegetarian Protein Elements and Broths Not Meatless Potential: Across the Dayparts

43 Vegetable Centric Cuisine: Year Four

44 Vegetable Centric Cuisine: Protein Adds Expand

45 Vegetable Centric Cuisine: Protein Adds Expand

46 Vegetable Centric Cuisine: Protein Adds Expand

47

48

49

50 The Changing Food Landscape: A Street Level View Veg-Centric: The Latest Ingredient Opportunities A True Macro Trend New Menu Stars Each Year

51 The Changing Food Landscape: Vegetable Centric Cuisine: Year Four Menu Stars: Sweet Potatoes

52 The Changing Food Landscape: A Street Level View Veg Centric: Sweet Potatoes Roasted Whole Sweet & Savory Accompaniments Generous Portioning Not Seasonal

53 Veg Centric: Sweet Potatoes

54 Veg Centric: Sweet Potatoes

55 Veg Centric: Sweet Potatoes

56 Veg Centric: Sweet Potatoes

57 Veg Centric: Sweet Potatoes

58 Veg Centric: Sweet Potatoes

59 The Changing Food Landscape: Vegetable Centric Cuisine: Year Four Menu Stars: Heirloom Tomatoes

60 The Changing Food Landscape: A Street Level View Veg-Centric: Heirloom Tomatoes Top Produce Item Salads, Sharing Plates, Sandwiches Hydroponic?

61 Veg-Centric: Heirloom Tomatoes

62 Veg-Centric: Heirloom Tomatoes

63 Veg-Centric: Heirloom Tomatoes

64 Veg-Centric: Heirloom Tomatoes

65 Veg-Centric: Heirloom Tomatoes

66 The Changing Food Landscape: Vegetable Centric Cuisine: Year Four Menu Stars: Hot Cucumbers & Radishes

67 The Changing Food Landscape: A Street Level View Veg Centric: Hot Cucumbers and Radishes Slow Emergence More Chefs Experimenting Grilled, Roasted, Deep Fried

68 Veg Centric: Hot Cucumbers and Radishes

69 Veg Centric: Hot Cucumbers and Radishes

70 Veg Centric: Hot Cucumbers and Radishes

71 Veg Centric: Hot Cucumbers and Radishes

72 Veg Centric: Hot Cucumbers and Radishes

73 The Changing Food Landscape: Menu Standout: Onion Dip? Seriously?

74 The Changing Food Landscape: A Street Level View Onion Dip? Seriously? Retro Resurgence À La Pimiento Cheese American Comfort Classic Sharing Plate, Side, Snack

75 Onion Dip? Seriously?

76 Onion Dip? Seriously?

77 Onion Dip? Seriously?

78 Onion Dip? Seriously?

79 Onion Dip? Seriously?

80 Onion Dip? Seriously?

81 The Changing Food Landscape: A Street Level View Onion Dip? Seriously? Signature Dip Boxed Meals Buffet Treat Dramatic Display

82 The Changing Food Landscape: Sea Buckthorn Breaks Into Foodservice

83 The Changing Food Landscape: A Street Level View Sea Buckthorn Breaks Into Foodservice Skin Creams & Supplements Asian Grown Berry Superfruit High in Omega-7 Fatty Acids

84 Sea Buckthorn Breaks Into Foodservice

85 Sea Buckthorn Breaks Into Foodservice

86 Sea Buckthorn Breaks Into Foodservice

87 Sea Buckthorn Breaks Into Foodservice

88 The Changing Food Landscape: A Street Level View Sea Buckthorn Breaks Into Foodservice Bowls & Smoothies Eye-Popping Health Shot Whole Berry: Flavor Foil Handy Hint: Heals Hangovers?

89 The Changing Food Landscape: A Street Level View Opportunities, Ideation & Actionables All Day Dining Drives A.M. Innovation Flavor Bomb Breakfast Sammies Veg-Centric Year Four Menu Stars: Sweet Potatoes Heirloom Tomatoes Stone Fruit Hot Cucumbers & Radishes Mashing Indian Into The Mainstream Paratha Tacos & The Indian Burrito Menu Standout: French Onion Dip Sea Buckthorn Breaks Into Foodservice

90 The Changing Food Landscape: A Street Level View Thank You So Much! June 4 th, 2018 Gerry Ludwig, CEC Corporate Consulting Chef - Culinary R&D

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