NATURAL PRODUCTS EXPO WEST MEDIA KIT

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1 Date: February 23, 2015 Contact: Bernadette Wasdovitch, Marketing Communications Manager For images and Word documents of press releases, contact Phone: Mobile: NATURAL PRODUCTS EXPO WEST MEDIA KIT Press Release: 'Don't Call Me Honey" Briess features innovative natural sweetener at Expo West Press Release: 'Briess Expo West Show Specials' Sample bread, jelly made with innovative white grain sorghum syrup Press Release: 'Briess offers sensory event at Expo West Booth 8011' Two sessions focus on 'white grain vs cane sorghum syrup' Sell Sheet: Sell Sheet: Fact Sheet: 4C Flyer: 'Don't Call Me Honey' BriesSweet White Grain Sorghum Syrup Unique, alternative, natural, grain-based sweetener made in the U.S.A. Briess Malt & Ingredients Co. Ingredients with Natural Functionality (overview of Briess Product Lines) Briess Malt & Ingredients Co., 625 South Irish Road, PO Box 229, Chilton, WI Toll Free: (800) Tel: (920) Fax: (920) A division of Briess Industries, Inc.

2 Date: January 5, 2015 Contact: Bernadette Wasdovitch, Marketing Communications Manager Phone: Mobile: 'Don't Call Me Honey' Briess features innovative natural sweetener at Expo West CHILTON, WI What's new from Briess? An innovative natural sweetener with an attitude that Briess will be featuring in booth 8011 at Natural Products Expo West. BriesSweet White Grain Sorghum Syrup looks and smells like wildflower honey in yeast-risen breads. But don't call it honey. It's 100% pure white grain sorghum syrup that functions as a natural alternative to honey, corn syrup, sugar, brown rice syrup, malt extract and other sweeteners. Briess will be sampling bread made with BriesSweet White Grain Sorghum Syrup as a 1:1 honey substitute, and Lemon Jelly sweetened entirely by BriesSweet White Sorghum Syrup. BriesSweet White Grain Sorghum Syrup adds simply "Grain Sorghum Syrup" to a label. Visit booth 8011 from on Friday, March 6, or 2-3 on Saturday, March 7, for a Briess Sensory Event to taste and learn firsthand the differences between sorghum cane syrup and white grain sorghum syrup. Traditional sorghum cane syrups are produced from the cane of the red sorghum plant and, as a result, develop characteristic tannins and bitterness. But BriesSweet White Grain Sorghum Syrup is distinguished by clean flavor and light color. - more - Briess Malt & Ingredients Co., 625 South Irish Road, PO Box 229, Chilton, WI Toll Free: (800) Tel: (920) Fax: (920) A division of Briess Industries, Inc.

3 'Don't Call Me Honey" Briess features innovative natural sweeteners at Expo West, Page 2 A maltose-based carbohydrate profile makes BriesSweet White Grain Sorghum Syrup function well in an expanding list of applications. Manufacturers can save money by extending or substituting 1:1 for honey in breads, especially multigrain and whole grain breads where it aids in masking bitter notes. BriesSweet White Grain Sorghum Syrup is also a gluten free browning alternative in gluten free baked goods and cereals. It provides flavor masking and binding in bars, and has multiple sweet and savory applications. BriesSweet White Grain Sorghum Syrup has many label-friendly features: Made from 100% white sorghum grain, a sustainable North American crop Natural Non-GMO Gluten Free Kosher Pesticide free Antibiotics free BriesSweet White Grain Sorghum Syrup is available in two styles 45DE High Maltose and 60DE. Produced exclusively by Briess in the U.S.A., it's fresh and readily available for your production schedule. Talk to our technical staff at Natural Products Expo West Booth 8011 about solving your label and formulating challenges with BriesSweet White Grain Sorghum Syrup, or one of many other natural, clean label, multifunctional ingredients produced by Briess. - end - Briess Malt & Ingredients Co., 625 South Irish Road, PO Box 229, Chilton, WI Toll Free: (800) Tel: (920) Fax: (920) A division of Briess Industries, Inc.

Date: January 5, 2015 Contact: Bernadette Wasdovitch, Marketing Communications Manager Phone: 920.849.1329 Mobile: 920.418.4227 Email: bwasdovitch@briess.

4 Date: January 5, 2015 Contact: Bernadette Wasdovitch, Marketing Communications Manager Phone: Mobile: 'Briess Expo West Show Specials' Sample bread, jelly made with innovative white grain sorghum syrup CHILTON, WI Briess is featuring an innovative natural sweetener in two food products at Natural Products Expo West Booth BriesSweet White Grain Sorghum Syrup looks and smells like wildflower honey in yeast-risen breads. But don't call it honey. It's 100% pure white grain sorghum syrup that functions as a natural alternative to honey, corn syrup, sugar, brown rice syrup, malt extract and other sweeteners. Briess will be sampling bread made with BriesSweet White Grain Sorghum Syrup as a 1:1 honey substitute, and lemon jelly sweetened entirely by BriesSweet White Sorghum Syrup. BriesSweet White Grain Sorghum Syrup adds simply "Grain Sorghum Syrup" to a label. BriesSweet White Grain Sorghum Syrup is available in two styles 45DE High Maltose and 60DE. Produced exclusively by Briess in the U.S.A., it's fresh and readily available for your production schedule. Talk to our technical staff at Natural Products Expo West Booth 8011 about solving your label and formulating challenges with BriesSweet White Grain Sorghum Syrup, or one of many other natural, clean label, multifunctional ingredients produced by Briess. - end - Briess Malt & Ingredients Co., 625 South Irish Road, PO Box 229, Chilton, WI Toll Free: (800) Tel: (920) Fax: (920) A division of Briess Industries, Inc.

Expo West BriesSweet White Grain Sorghum Syrup.

5 Date: January 5, 2015 Contact: Bernadette Wasdovitch, Marketing Communications Manager Phone: Mobile: 'Briess offers sensory event at Expo West Booth 8011' Two sessions focus on 'white grain vs cane sorghum syrup' CHILTON, WI Briess is featuring an innovative natural sweetener at Natural Products Expo West BriesSweet White Grain Sorghum Syrup. BriesSweet White Grain Sorghum Syrup is produced from the grain of the white sorghum plant (left top photo) and is distinguished by clean flavor and light color. Traditional sorghum cane syrups are produced from the cane of the red sorghum plant (left bottom photo) and, as a result, develop characteristic tannins and bitterness. To explain the difference, Briess is hosting one-hour sensory event at Booth 8011 on Friday, March 6, from and Saturday, March 7, from 2-3. Technical staff will be sampling both styles of syrup side-by-side, and explaining differences in the raw material, processing and finished syrups. Booth visitors who participate in the sensory will receive a gift. BriesSweet White Grain Sorghum Syrup functions well in an expanding list of applications as a 1:1 honey substitute or replacement in bread, for gluten free browning, flavor masking and binding in bars, and multiple sweet and savory applications. It is natural, non-gmo, gluten free and made in the U.S.A. - end - Briess Malt & Ingredients Co., 625 South Irish Road, PO Box 229, Chilton, WI Toll Free: (800) Tel: (920) Fax: (920) A division of Briess Industries, Inc.

Don t call me honey Features: Natural Non-GMO Gluten Free Pesticide Free

whole grain bread and people think I m honey.

I m 100% pure White Grain Sorghum Syrup a natural, multifunctional

and other sweeteners and I ve got the features to prove it.

6 Don t call me honey Features: Natural Non-GMO Gluten Free Pesticide Free Antibiotic Free Made in the U.S.A. Readily Available Put me in a loaf of whole grain bread and people think I m honey. But honey, I m more than that. I m 100% pure White Grain Sorghum Syrup a natural, multifunctional alternative to honey, corn syrup, sugar, brown rice syrup, malt extract and other sweeteners and I ve got the features to prove it. So call me white grain sorghum syrup, call me talented, call me easy-to-get... but don t call me honey. BriesSweet White Grain Sorghum Syrup Available in two styles 45DE High Maltose and 60DE A maltose-based natural, alternative sweetener produced exclusively by Briess Malt & Ingredients Co. in the U.S.A.

CLEAN FLAVOR, LIGHT COLOR, MULTI-FUNCTIONAL BriesSweet WHITE GRAIN SORGHUM SYRUP Unique, alternative, natural, grain-based sweetener made in the U.S.A. We use only the grain of the white sorghum

Traditional sorghum cane syrups are produced from the cane of the red sorghum plant and, as a result, develop characteristic tannins and bitterness.

7 CLEAN FLAVOR, LIGHT COLOR, MULTI-FUNCTIONAL BriesSweet WHITE GRAIN SORGHUM SYRUP Unique, alternative, natural, grain-based sweetener made in the U.S.A. We use only the grain of the white sorghum plant to produce BriesSweet White Grain Sorghum Syrup, a unique alternative to honey, corn syrup, sugar, brown rice syrup, malt extract & other sweeteners. Traditional sorghum cane syrups are produced from the cane of the red sorghum plant and, as a result, develop characteristic tannins and bitterness. But BriesSweet White Grain Sorghum Syrup is distinguished by clean flavor and light color. The maltose-based carbohydrate profile makes BriesSweet White Grain Sorghum Syrup function well in an expanding list of applications. Bread loves me but don t call me honey BriesSweet White Grain Sorghum Syrup functions, looks and smells like wildflower honey in yeast-risen breads. Save money by extending or substituting 1:1 for honey in breads, especially multigrain and whole grain breads where it aids in masking bitter notes. Adds simply Grain Sorghum Syrup to the label. Gluten free browning alternative Use in place of malt extract to naturally brown your gluten free baked goods and cereals. Sweet and savory appplications Salad dressings BBQ sauces Mustard Marshmallows Jelly Confections Excellent flavor masking and binding in bars Contact us today at info@briess.com for more information and to request a sample. Consumer-Friendly Features Made from 100% white sorghum grain, a sustainable North American crop Natural Non-GMO Gluten free Kosher Pesticide free; antibiotic free Characteristics Maltose-based Will not crystallize due to sugar profile Mild sweetness Clean, wildflower honey-like flavor; complements primary flavors of the application No tannins or bitterness Light color Medium viscosity Available in two styles 45DE High Maltsose and 60DE Benefits Save money 1:1 honey extender/substitute Promotes browning Natural humectant Fermentation aid Long lasting sweetness / flavor masking Sweetness reduction Complements fruit flavors without overpowering sweetness Binder bodying agent Readily available made in the U.S.A. Available in organic 625 S Irish Rd Chilton, WI Briess.com/food Rev. February 10, Briess Malt & Ingredients Co.

8 2015 Briess Malt & Ingredients Co. FACT SHEET PROFILE In the past two years, through acquisitions and capital improvements, Briess Malt & Ingredients Co. has expanded to become a fully integrated grain processing and malting company in complete control of its supply chain, from grower to producer: In 2013, Briess acquired grain processing, storage and seed plant facilities in a unique barley growing region of Wyoming. This year, Briess is contracting with almost 300 experienced barley growers in the region, a region noted for producing high quality, fl ood irrigated malting barley. Acreage is available for the addition of malting operations, when demand calls for it. In 2014, Briess acquired grain processing, storage and malting facilities in Manitowoc, WI. The acquisition added the capability to clean and grade raw barley, and more than doubled malting capacity when a modern malthouse was recommissioned. Additional malthouses on the property can be recommissioned when demand calls for it. The new locations joined the existing portfolio of Briess campuses, which include malting and roasting in Waterloo, WI, and malting, grain processing, storage and logistics in Chilton, WI. All operations are linked by rail. As of 2015, Briess ranked as the 5th largest malting company in North America. Briess has been moving in this direction for almost 10 years, reaffi rming this company s ongoing dedication to helping American craft beer and the Food industry s health and wellness platform continue to grow. Briess employs more than 175, including some of the nation s leading food scientists, professional brewers, microbiologists and sensory technicians. Briess ships ingredients to all 50 states and 20+ foreign countries. At any time more than 80% of the 3,400+ commercial breweries in the United States use Briess malts. In addition, some of the largest and most innovative food and beverage manufacturers in the world are supplied with custom and proprietary ingredients from Briess. Briess Malt & Ingredients Co. remains one of the few family- owned malting companies. It has been owned by the Briess family since its founding in MARKETS (DOMESTIC) American beer, with a focus on craft American craft distilling Homebrew market Food and beverage industries Petfood industry PRODUCT LINES Base, distiller s and specialty malts Natural sweeteners: Malt extract Gluten free syrup Maltodextrin Roasted grains Pregelatinized grains SERVICES Custom ingredient development and processing Pilot brewing and recipe development Technical service and support Personal customer service and support Contract packaging CAPABILITIES New barley variety development Grain processing and storage Malting Roasting Heat Processing Extraction Drying Organic certifi ed since 1990 Kosher certifi ed 625 S Irish Rd Chilton, WI Rev: February 28, 2015

9 2015 Briess Malt & Ingredients Co. FACT SHEET PG 2 FACILITIES Elevator Ralston, WY 4 million bushel processing capacity at harvest 2.3 million bushel storage 10 steel bins 300+ barley growers Seed Plant Powell, WY 100,000 bushel capacity Malthouse Chilton, WI 1 million bushel capacity 400,000 bushel storage 79 bins Roasters Malthouse Waterloo, WI 2 million bushel capacity 450,000 bushel storage 30 bins Roasters Malthouse Manitowoc, WI 4+ million bushel capacity 4.3 million bushel storage 176 bins Grading and cleaning Ability to unload ships Food Grade Operations Chilton, WI 500bbl brewhouse/extraction plant Filtermat Spray Dryer Insta Grains heat processing plant 94,000-square-foot Distribution Center Contract packaging faciity Headquarters Chilton, WI Pilot brewery Chilton, WI SENIOR MANAGEMENT Monica Briess, CEO Gordon Lane, President / COO Craig Kennedy, Chief Financial Offi cer Robert O Connell, Vice President of Sales & Mktg TRADEMARKS Ashburne Malt Blackprinz Malt Bonlander Munich Malt Briess Roasted Grains BriessBlend Multigrain Blends BriesSweet Gluten Free Syrups CBW Brewer s Grade Malt Extracts Carapils Dextrine-style Malt Cara-Pils Dextrine-style Malt Carabrown Malt Caracrystal Malt Goldpils Vienna Malt Insta Grains Pregelatinized Grains Maltoferm Food Grade Malt Extracts Victory Malt CERTIFICATIONS Organic certifi ed since 1990 Kosher certifi ed Fully HACCP compliant MEMBERSHIPS American Association of Cereal Chemists American Craft Spirits Association American Distilling Institute American Homebrewers Association American Malting Barley Association American Society of Brewing Chemists Beer Institute Brewers Association Contract Packaging Association Institute of Food Technologists Master Brewers Association of the Americas Organic Trade Association Research Chefs Association 625 S Irish Rd Chilton, WI

Ingredients with natural functionality. color texture flavor Hit your target label claim. Briess uses only minimal processing to make a wide variety of all natural, multifunctional ingredients.

10 Ingredients with natural functionality. color texture flavor Hit your target label claim. Briess uses only minimal processing to make a wide variety of all natural, multifunctional ingredients. Using the least amount of processing possible maintains the all natural integrity of raw grains and starches while creating ingredients with unique solutions to your processing, color, flavor, aroma, and texture challenges. Briess ingredients are made in the U.S.A. and help achieve a healthy label claims: Natural Healthy Kosher Organic non-gmo Whole grain Gluten free Trans fat free Low fat High fiber Caffeine free No artificial additives No artificial preservatives No artificial sweeteners No artificial colors No artificial flavors Ingredients with natural functionality.

Ingredient categories Natural Sweeteners Roasted Ingredients

Tapioca and White Sorghum Syrups & Solids BriesSweet Tapioca

Flours, Flakes & Particles - Processed from: Wheat, Brown Rice,

BriessBlend Multigrain Blends Custom Blending Malt Ingredients

Grits Wheat & Barley Flours Corn Flour & Grits Barley Particles

Certified Organic Ingredients Custom ingredient development and

capabilities make Briess uniquely qualified to solve difficult

Contact us to learn more about custom ingredient development and

11 Ingredient categories Natural Sweeteners Roasted Ingredients Maltoferm and CBW Malt Extracts Malted Milk Powder BriesSweet Tapioca and White Sorghum Syrups & Solids BriesSweet Tapioca Maltodextrins Blends Insta Grains Reduced Cook Time Ingredients Flours, Flakes & Particles - Processed from: Wheat, Brown Rice, Rye, Pearled Barley, Malted Wheat, Triticale, Oats & Corn BriessBlend Multigrain Blends Custom Blending Malt Ingredients Diastatic Malt Flours Nondiastatic Malt Flours Nondiastatic Malt Grits Wheat & Barley Flours Corn Flour & Grits Barley Particles Sprouted Wheat Roasted Potato Flour CocoaPlus Extenders USDA Certified Organic Ingredients Custom ingredient development and processing Our knowledgeable staff and flexible manufacturing capabilities make Briess uniquely qualified to solve difficult formulating and label claim challenges. Contact us to learn more about custom ingredient development and processing by Briess. 625 S Irish Road P.O. Box 229 Chilton, WI p: f: Briess Industries, Inc.

Certification Acknowledgement

Scope: Certification Acknowledgement This is to certify that Industries, Inc. DBA Malt and Ingredients Company PO Box 229 Chilton, WI 53014 United States is Certified Organic by Oregon Tilth under the