Hashtag. Holiday Gifting. Key Trends 2017

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1 Hashtag Key Trends 2017 Holiday Gifting Making a splash on social media, novelty holidays provide a uniquely shareable gifting opportunity for brands to tap into asos.com

2 Overview Novelty commemorative days are taking social media by storm: #internationalcatday has almost 300,000 posts on Instagram. Gifting brings these holidays offline, creating a tangible experience for consumers Gifts for these hashtag holidays focus on creating shareable moments, with bright colours, playful designs and sassy slogans that will translate well across social media posts Tictail By engaging in these emerging gifting opportunities, brands can explore a more playful aesthetic and position themselves at the centre of friendships and togetherness in a fun, offbeat way Tictail P&Co Importantly, gifting in these areas has strong ties to wider trends such as wellness, sustainability and new ways of eating making products a relevant part of wider culture and extending their appeal In terms of formats, pin badges, iron-on patches and mugs continue to be important directions, while kits and DIY formats are growing in popularity

3 International Day of Happiness MARCH 20 Redbubble Urban Outfitters Ban.do Sunday Forever Anna Barnes Leelu Studios Sass & Belle Aligning with the trend for self-care and wellness, gifting for this holiday taps into moodboosting products that feel positive and life-affirming. Messaging is positive, bold and has a touch of sass, with popular social media slogans such as "good vibes only". Colours are bright or tap into the more muted shades commonly associated with wellness. Gifts range from comforting soft furnishings to sage-burning kits for a more spiritual take.

4 International Hamburger Day MAY 28 Sourpuss Forever 21 Redbubble Skinnydip Drake General Store asos.com In the wake of the clean-eating backlash, gifting for International Hamburger Day is really coming into its own as consumers celebrate fried food in the spirit of rebellion. Designs are cute and kitsch, using the iconic hamburger shape in playful ways. Pins, stationery and smartphone cases feature bright and brash colours. For print and pattern, the hamburger is used as a single cartoon graphic, or in all-over small-scale repeats.

5 US National Donut Day JUNE 1 Tictail Best Morning Ever asos.com Central 23 Paper Source Mustard Gifting for doughnut-lovers centres around playful decadence with an OTT aesthetic. Colours are bright, with candy shades of pink creating a retro feel. Slogans such as "donut worry" embody the laid-back, good-time vibe of this holiday. Fun desktop accessories and mugs specially designed to warm your doughnut on top of a coffee add a treat to the everyday, while the doughnut pool toy is an emblem of relaxed days spent in the sun.

6 World Emoji Day JULY 17 John Lewis Forever 21 asos.com NPW Paperchase Zazzle Getting Personal With most consumers now fluent in emoji, brands are creating gifting ideas that move beyond the simple smiley face. Key items include a game where players have to translate phrases written in emojis, and products such as badges, stationery, balloons and snack boxes. Gifts are fun and humorous, allowing those in the know with the latest emoji uses to share the joke think aubergine emoji clutch bags.

7 International Beer Day AUGUST 3 Beer Scents Uncommon Goods Sonic Foamer World Market Tictail Pop Chart Lab Urban Outfitters Following the rise of craft beer, beer-based gifting caters to a more sophisticated consumer in flavour and aesthetic. Coasters are updated, with marble and hand-screenprinted designs giving beer drinking a stylish, lifestyle-led upgrade. A gadget that boosts aroma taps into the focus on flavour. The trend for home brewing is also reflected with kits and growlers that make DIY brewing more accessible to the amateur consumer.

8 International Cat Day AUGUST 8 Paper Source Monki Uncommon Goods JOY Sass & Belle Taking the internet's obsession with cats to the next level, International Cat Day celebrates all things feline. Cute images and sweet pastel shades are given an edge with sci fi-style glowing cat's eyes, cat candles that melt to reveal an altogether scarier creature, or playful slogans such as "crazy cat lady". Headphones and tech accessories are adorned with cat ears, while coffee table books turn the online trend into a tangible keepsake.

9 International Coffee Day OCTOBER 1 World Market Forever 21 Brew: Better Coffee at Home Brian W Jones Ban.do P&Co Tictail Gifts for coffee-lovers tap into the Millennial obsession with coffee. Slogans are playful and poke fun at consumers' reliance on coffee, with messaging such as "death before decaf" and "more coffee please". Brands also embrace the trend for pastel shades, with marbled effects and metallic highlights. Tapping into on-the-go eating and drinking and sustainable reuse, portable cups are a key format, with shelf appeal well past this one holiday.

10 US National Taco Day OCTOBER 4 Paper Source Seedsheet Forever 21 ModCloth Shorthand Pintrill Uncommon Goods The instantly recognisable shape of the taco opens it up to a range of lifestyle gifts for the food enthusiast. Tapping into the trend for plants in the home and growing your own food, the Seedsheet taco herbs kit enables consumers to make the dish totally from scratch. For the more playful cook, dinosaur-shaped taco holders add a sense of fun to serving, while pin badges, patches and stationery make for small, humorous gifts for friends.

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