Creating the WOW Factor Learn how to engage your guests with Wow Factor From garnishes and techniques to interactive experiences

Transcription

1 Creating the WOW Factor Learn how to engage your guests with Wow Factor From garnishes and techniques to interactive experiences With and Layla Linn from Liquid Kitchen

2 Meet the Presenters Layla Linn Beverage Director

3 Why Wow? Everyone needs a little WoW these days Stand out Among Competitors Instagram Sharing Going Viral Positive Postings

4 Why Wow? Wow is FUN Wow is memorable Wow builds brand recognition Wow builds brand loyalty Wow is delicious! When you smile, things just taste better! Fancy Cheeky Hilarious Indulgent Excessive Playful Bubble Bath Cocktail

5 Visual Vibe How to Wow with Visuals

6 Visual Wow Unique Presentation Highbrow meets Lowbrow The Aviary NYC's signature cocktails "Science A.F." and "Wake and Bake" in their finished states. Zuma at the Cosmo most ordered cocktail Fish Bag Cocktail

7 The Hyde Bar, London

8 Branded Fun use of Logos Branded Garnishes. Kitchen Inspired Citrus Peels Branded Ice 3D Printed with your Logo Coasters on a Roll Think Beyond the Glass With brand shapes With brand colors

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10 Think Outside the Glass Use the Unexpected Bags as Vessels Repurposed Items Lightbulbs

11 Cha-Chunker Genuine Liquorette, NYC Eban Freeman is a frontrunner of unique cocktails. From edible gelees to Huitlacoche (pronounced weet-la-coh- cheh) and this amazing Cha-chunker which creates a hole in canned sodas and juices for easy liquor bottle inclusion.

12 Signature Vessels Vintage Glass Patterns Revival Glass Replicas Cardinal Steelite Libby Hospitality Glass Thin Man - Nick and Nora Glass Elyx Copper Glass Liquor Bottles/Reused An Angels Share Glass gin pig

13 Super Cute Super Fun and Memorable Cute, Cute, Cute! Rainbows Sparkles Glitter Kittens- play into a #SocialTrend Asian Latte Craze with Animals and Photos

14 Big Color Activated Charcoal Golden Milk Lattes Black Lattes Black Lemonades Color Changing Drinks Layered Beverages Deep Purples Colors that Intrigue Us

15 Turmeric Powerful Healing Nutritional Flavor Color #Trending

16 Activated Charcoal Also known as coconut ash Rare and unique color in beverages - makes it intriguing to consumers Safe in moderation and a little goes a long way The Anti-cute Dark Side of beverage trends People who like edgy or more sophisticated For higher-end applications

17 The Power of Purple The Pantone Color Institute has named Ultra Violet the color of the year for 2018 Butterfly Pea Flower Color Changing Beet Juice Hibiscus/Berries Jump Up, Jamaica by Garret Richard of Slowly Shirley.

18 Unique Surprise & Delight Clothes Pins Leaves Flowers Flora Unusual Shapes Unique Garnishes

19 Experiential Vibe How to Wow with Experiences

20 Flavor Custom Flavor Menu Selection Unique Combinations Sensation Changing Buzz Button/ Miracle Berry Super Super Sweet Super Super Sour Super Spicy Super Bitter Salty and Savory

21 Customization Personal Wow Just for Me Make your Own Printed Engraved Make at the Table DIY

22 Ripple Maker Gary Feldman GM - Ripples Inc.

23 A Personal Experience ipic NY: Secret Room, Madeira Experience Choose your year, listen to music from that year = taste & auditory DIY Room Amenity for Hotels: house-made elements, local, unique = #instagamable

24 Participants take part in the Campo Viejo Colour Lab. The Drinks Business Music affects how wine tastes according to Adrian North. The Drinks Business Trials for Brock University s new augmented reality wine research lab. The Drinks Business

25 Menus Artistic Book Menu Collector s Item Scratch and Sniff Edible Menu Emoji Menu

26 Bitter & Twisted Menu Top 10 World s Best Cocktail Menu 2017 Tales of the Cocktail Playful and familiar unlike any menu design The Tippling Club Edible cocktail menu takes the form of a dozen gummy bears presented in a retro candy bag

27 Visual Flavor Story Mariena Mercer Boarini Cosmopolitan Bar Las Vegas, Nevada "Video Killed the Radio Star" Avua Prata Cachaça, Italicus Rosolio di Bergamotto, Giffard Passionfruit, Black Pepper Cardamom Honey, Apricot & "Pop Art" Spiced Coconut Foam. "We're All Mad Here" Empress Indigo Gin, Lychee, Elderflower, Citrus and Saffron Apple Rosewater with an edible tag with a "tongue tingling" purple pineapple cup.

28 Digital Integration Apps connecting customers to experience Are cocktail suggestions next at your venue? Augmented Reality 3D Printing Cocktail Science

29 Augmented Reality AR Experiences to compliment your brand Provide Information Offer Exclusive Deals Disney (Star Wars Hotel) Fun and Magical Enhance the Experience

30 3D Printing

31 The Science Behind Cocktails Molecular Cocktails Bar Chef's Night Blossom cocktail can be eaten with chop sticks.

32 Pop-ups & Ultra Entertaining Cow by Bear Entertainment at the Core Pop-ups with a Focus Make it an Experience Millennial Focused Mystery Bartenders Odd, Unusual Fun A UK landlord has taken made his pub into a holiday pop up

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34 Indulgence/Extreme Vibe How to Wow with Extremes

35 Over The Top Indulgence and Excess is In! Funny Super Huge Dripping Gooey Gold and Silver Bling Bling $$$ Black Tap NY

36 In The Industry Now Who s Wowing

37 What the Industry is Doing & Seeing Rob Farrington, TGI Fridays VIBE Advisory Board Some of the areas/ideas I have done, are working on, or exploring include: Flaming Cocktails Shareable Cocktails Color Changing Cocktails Spiked Extreme Shakes Tiki Glassware Smoking Cocktails Secret Menu Boba Pearl/Tea Cocktails

38 What the Industry is Doing & Seeing Andrea Schwenk, Buffalo Wild Wings VIBE Advisory Board Here s a couple over the top things I ve seen in Minneapolis recently: Fried chicken, simple syrup and fried cracklin garnish in the Chicken Fried Fizz Hasty Tasty Themed over the top cocktails Can Can Wonderland Boozy Shakes and Slushies Can Can Wonderland

39 Academia Austin, TX Ivy League Theme Using Cognitive Psychology to create personal imbibing experiences Liquid Nitrogen to Chill the Glassware Savory Caviar Garnish

40 THANK YOU! Layla Linn AB Director