America s Favorite Steakhouse

Transcription

1 America s Favorite Steakhouse Contents: Concept Fact Sheet Site Selection Criteria Prototype Design Site layout Utility Requirements Building layout Exterior Design Exterior / Interior Photos Menu Non-Traditional Opportunities End-Cap Locations & Conversions Spartanburg, SC Milledgeville, GA Omaha, NE Cherry Hill, NJ Atlanta, GA Buffalo, NY

2 RESTAURANT CONCEPT RESTAURANT HISTORY WEB SITE SIGNATURE MENU ATMOSPHERE AND DÉCOR HOURS OWNERSHIP Fact Sheet LongHorn Steakhouse is a full service, casual dining steakhouse serving both lunch and dinner. Emphasizing high quality, LongHorn appeals to all guests with its distinctive combination of attentive personalized service and flavorful entrees served in a warm, inviting, comfortable atmosphere. LongHorn opened its first restaurant in the Buckhead community of Atlanta, Ga., in Back then it was known as LongHorn Steaks, and it was during Atlanta s infamous SnowJam of January 1982 that stranded motorists (and a local restaurant critic) were lured inside by $1 drinks and food specials. They were won over by awesome steaks and genuine hospitality, bringing the LongHorn name local fame. Today LongHorn operates more than 480 restaurants nationwide. LongHorn is known for its passion for grilling fresh, tender, juicy steaks including the signature Flo s Filet and the Outlaw Ribeye. LongHorn also features an extensive menu consisting of fresh salmon, shrimp, chicken, and fall offthe bone ribs. Freshly made salads, soups, hearth baked bread and irresistible desserts accompany these delicious entrees. A well priced wine list featuring classic wines from California wineries are a wonderful complement to any meal. A full selection of liquor and beer are also available. The restaurant s warm, friendly atmosphere is reminiscent of rancher s home. Guests enjoy dining surrounded by soft natural materials accented by stacked stone as well as western inspired artwork that includes bronze sculptures and scenic paintings. The atmosphere provides an inviting place for guests to relax and unwind. Sunday through Thursday from 11 a.m. to 10 p.m. Friday and Saturday from 11 a.m. to 11 p.m. Darden Restaurants, Inc., (NYSE: DRI) headquartered in Orlando, Fla., is the world s largest company owned and operated full service restaurant company with $6.8 billion in annual sales and approximately 150,000 employees. The company owns and operates more than 1,500 restaurants including Olive Garden, LongHorn Steakhouse, The Capital Grille, Bahama Breeze, Seasons 52. Eddie V s, and Yard House. For more information, please visit

3 Longhorn Site Selection Criteria Traditional Freestanding Restaurant Development Building / Site Design Land Needs: 1.5 acres Location: Prime Regional Focal Point Parking Requirements: 127+ Gross Building Area: 5,560 SF Seating: 202 Building Height: 25 4 Typical Lease Terms Base Rent: Negotiable CAM Negotiable cap and audit rights required Tax Pro-rata Insurance Pro-rata % Rent None Initial Term 10 Years Renewal Options Four 5-year options

4 Longhorn Site Selection Criteria Traditional Freestanding Restaurant Development Demographic Requirements Population: Trade area with minimum of 100,000 people within a 15 minute drive time Traffic Count: 30,000 A.D.T. Area of Focus: Prime regional locations that minimize impact to existing locations Comments Prefer to lease real estate but will consider purchasing. Prefer freestanding sites but will consider dominant end-cap locations of approximately 7,000 SF

5 Traditional Prototype Development LongHorn Steakhouse has created a prototype building that creates a branded trade dress

6 AprilApril

7 Site Plan / Data February April LH 16 - Right

8 Utility Requirements February April LH 16 - Right

9 Prototype Plan February April LH 16 - Right

10 February April LH 16 - Right

11 February April LH 16 - Right

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14 Menu

15 3 Menu

16 Non Traditional Development LongHorn Steakhouse has uncovered opportunities in malls, strip center end caps, and existing restaurants. Examples include: Spartanburg, SC Milledgeville, GA Omaha, NE Cherry Hill, NJ Akers Mill, GA Cheektowaga, NY 3

17 In the News

18 Spartanburg, SC Existing Use: Grocery Store Developed Area: 7,043 sf Seating: 220 Frontage: 57 Before After

19 Spartanburg, SC An existing End Cap space was converted into a new LongHorn Steakhouse being the catalyst for re developing and re imaging the entire center. Existing use: Save a Lot Grocery Store April

20 Milledgeville, GA A closed Save a Lot grocery store which is part of a larger strip mall is partitioned into retail and restaurant spaces. April

21 Milledgeville, GA Existing Use: Grocery Store Developed Area: 8,191 SF Seating: 242 Frontage: 63 Before After April

22 Milledgeville, GA Before After After

23 Cherry Hill, NJ Existing Use: Restaurant Developed Area: 7,484 sf Seating: 225 Before After

24 Cherry Hill, NJ A closed restaurant on a major arterial road.

25 Atlanta (Akers Mill), GA Before Existing Use: Closed Circuit City Developed Area: 6,868 SF Seating: 232 Frontage: 70 After

26 Atlanta (Akers Mill), GA A closed Circuit City store in Northern Atlanta which is part of a larger strip center is partitioned into retail and restaurant spaces. The existing smaller LongHorn was relocated to this larger space. Existing use: Save a Lot Grocery Store

27 Buffalo / Cheektowaga, NY Existing Use: Borders Bookstore Developed Area: 7,464 sf Seating: 240 Frontage: 96 Before After

28 Buffalo / Cheektowaga, NY Existing use: Save a Lot Grocery Store A closed Borders bookstore just outside of Buffalo was converted to a LongHorn Steakhouse.